AdvDiplomaMgtMktBus AssessmentStructure
AdvDiplomaMgtMktBus AssessmentStructure
AdvDiplomaMgtMktBus AssessmentStructure
Business Objective
Increase sales
Marketing Objective
Implement a brand and
sales campaign
Considerations:
1. SMART Rule
Section 1 Part C Financial goals
Strategic Goal
Market leader by 2019
Business Objective
Increase sales
Marketing Objective
Implement a brand and
sales campaign
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Must align with the business structure eg: Strategic Business Units (SBU)
each SBU is considered a cost centre
Eg: Seqwater
Business Structure 4 SBUs:
1. Water Delivery which included a budget for:
a. Water quality budget
b. Water operations budget
c. Dam operations budget
2. Business services which includes a budget for:
a. Marketing budget
b. IT budget
c. Research and Development budget
Responsible
Water Quality Manager
Dam Operations Managers
May 2016
June2016
Meeting
Distribute
budget
templates
Budgets to
be
completed
Budgets
distributed
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Budget $
Connection Fees
generation
$xxx,xxx
Interest received
$xxx,xxx
$xxx,xxx
Assumptions /
Justification
Govt providing
subsidy to ensure
water quality
Number of customers
with a water
connection
Based on cash in bank
Budget $
Assumptions /
Justification
$xxx,xxx
$xxx,xxx
$xxx,xxx
Budget $
Assumptions /
Justification
$xxx,xxx
$xxx,xxx
$xxx,xxx
$xxx,xxx
Market conditions
Supplier relationships
Objectives
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Introduction
Options investigated
1.
2.
3.
Cost
Timeline
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Note 1*
$
$
$
$
*Note 1 sales from all our products including Product A, Product B, Product C
Note #*
$
$
$
$
$
$
$
$
$
$
$
Note #*
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Break-even analysis
Ratio analysis
o
o
Variance
% Variance
Comments
Favourable
Unfavourabl
e
Discuss how you will monitor the budgets performance and success in
achieving the organisations goals and objectives (no figures required)
Contingency plan
Issue / Risk
Income under budget
Contingency
Advertising plan
Part C Recommendations
You need to justify your answers using the analysis tools
Other analysis tools you can use include:
1.
2.
3.
4.
5.
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