Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 59 views

    Growth Through Value Creation: Amit Kumar Sinha PGDMRM 02 IPE, Hyderabad

    Uploaded by

    gzkhan786
    Reliance Fresh is a supermarket chain owned by Reliance Retail Ltd. It currently has over 920 stores across 80 cities in India. Reliance Fresh was Reliance Retail's first venture and focuses on providing consumers access to affordable food, grocery and general merchandise items. While Reliance Fresh aims to promote farm-to-fork initiatives and rural development through various CSR programs, it also faces challenges from high operating costs and competition from other large retail chains. Going forward, Reliance Retail plans to further expand Reliance Fresh through investing in new formats and private label products while increasing staff training to improve customer service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Growth Through Value Creation: Amit Kumar Sinha PGDMRM 02 IPE, Hyderabad

    Uploaded by

    gzkhan786
    59 views33 pages
    Reliance Fresh is a supermarket chain owned by Reliance Retail Ltd. It currently has over 920 stores across 80 cities in India. Reliance Fresh was Reliance Retail's first venture and focuses on providing consumers access to affordable food, grocery and general merchandise items. While Reliance Fresh aims to promote farm-to-fork initiatives and rural development through various CSR programs, it also faces challenges from high operating costs and competition from other large retail chains. Going forward, Reliance Retail plans to further expand Reliance Fresh through investing in new formats and private label products while increasing staff training to improve customer service.

    Original Title

    22196191 Reliance Fresh

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Reliance Fresh is a supermarket chain owned by Reliance Retail Ltd. It currently has over 920 stores across 80 cities in India. Reliance Fresh was Reliance Retail's first venture and focuses on providing consumers access to affordable food, grocery and general merchandise items. While Reliance Fresh aims to promote farm-to-fork initiatives and rural development through various CSR programs, it also faces challenges from high operating costs and competition from other large retail chains. Going forward, Reliance Retail plans to further expand Reliance Fresh through investing in new formats and private label products while increasing staff training to improve customer service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    59 views33 pages

    Growth Through Value Creation: Amit Kumar Sinha PGDMRM 02 IPE, Hyderabad

    Uploaded by

    gzkhan786
    Reliance Fresh is a supermarket chain owned by Reliance Retail Ltd. It currently has over 920 stores across 80 cities in India. Reliance Fresh was Reliance Retail's first venture and focuses on providing consumers access to affordable food, grocery and general merchandise items. While Reliance Fresh aims to promote farm-to-fork initiatives and rural development through various CSR programs, it also faces challenges from high operating costs and competition from other large retail chains. Going forward, Reliance Retail plans to further expand Reliance Fresh through investing in new formats and private label products while increasing staff training to improve customer service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 33

    Reliance Fresh

    Growth through value creation

    By:
    Amit Kumar Sinha
    PGDMRM 02
    IPE, Hyderabad
    Contents:

    1) Reliance Retail Ltd – An Overview


    2) Reliance fresh – Company Profile
    3) Controversies
    5) Corporate Social Responsibility – Reliance
    Fresh
    6) SWOT Analysis – Reliance Fresh
    7) Retail Mix – Reliance fresh
    7) Future Plans of Reliance Retail Ltd.
    8) Suggestions
    Reliance Retail Ltd – An Overview
    Reliance Retail Ltd – Overview

     920 Stores – 80 Cities – 14 States

     Reliance fresh (Supermarket)


    First Venture

     Reliance Super (Mini-Hypermarket)


    Reliance Mart (Hypermarket)
    95000 Products
     Unique Services - Tailoring, shoe & watch repair,
    Laundry.
    Future Plan: Saloon
    Reliance trends ( Apparels and accessories)
    Reliance wellness (Medicine, health care and Beauty Products)
     Reliance footprint
     Reliance time out (Books, toys, music and gifts)
     Reliance digital
     Reliance istore
     Reliance jewels
     Reliance AutoZone (Auto accessories and services)
     Reliance Living Homeware.
    Reliance Fresh – Company Profile
    Reliance Fresh :
     Industry: Retail
     Type: Supermarket
     Chairman & Managing
    Director: Mukesh Ambani
     First Outlet:
    Hyderabad( Banjara Hills)
     Founded: 30th October 2006
     Headquarter: Mumbai
     Area: 2000-4000 Sq. Ft.
    Controversies
     Fresh
    Cheap
    Jharkhand, Uttar
    Pradesh,
    Madhya Pradesh, Orissa,
    West Bengal, Kerala.
    Corporate social
    responsibility
     Farm To Fork Model
     Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella,
    and nearby mandals in ranga reddy district.

     Recruiting People – Underprivileged Community


     Biometric Cards – Farmers – Loans upto Rs. 15000
     Training the farmer

     Information centre:
     Increase productivity
     Market rates of different Corps
     Technical Help
     Quality of seeds and fertilizers
    SWOT Analysis
    Strength:

     Private label sale – own products (Reliance


    Select)

     Contract Farming

     Network – 1600 channels in villages


    Weakness:
     Poor inventory control
     Staff – Lack of knowledge about products
     Parking

    Opportunities:
     Farm to fork, No middlemen, Farmers – Customer
     Hundreds of farmers – 1 million farmers – next
    five years
    Threats:
     International Retail Giants: Carrefour, Metro AG,
    Tesco.

     Bharti – Wallmart (Farm to Fork)

     Operating cost are too high


    Retail Mix – Reliance Fresh
    Place:

     Located in small commercial complexes close


    to 3-4 residential areas

     Observation: Close to cross roads


     Almost in all Major areas: Vidya nagar,
    Habsiguda, Nallakunta, HMT nagar, Banjara
    hills, Panjagutta, Shivam Road etc.
    Product Range:

     Vegetables and fruits


     House hold items
     Food and beverages – All
    premiere brand + Private label
     Groceries – only private label
     Dairy products
     Non veg food items
     Ready to eat items
    Promotion:

     Main idea – make bulk purchase

     Discount scheme days – Saturday and Sunday

     Reliance fresh membership card – Reliance One


    Pricing:
     Low prized private labels
     Discount on bulk buying

    Private Labels:
     Maximum Space: Own Products
     Less Space: Nestle Maggi, MTR Masala, Pepsi, Lay’s
    Chips.

     Reasons: High Margin


    Future Plans of Reliance Retail Ltd.
    Future plans:

     Plans to invest Rs 25000 Crore in next 4 year in their retail


    division
     Train students and housewives – Customer care & Quality
    service – Part time job
     Every Indian Consumer
     New format of food and café – Reliance food
     Private label sale – Kirana store
     Pharmacy retail store
     6000 outlets – 784 cities
     Launch soaps, detergents, cosmetics and non FMCG
    products – Private label
    Suggestions:
    Suggestions:
     Expand – Service

     Give training to staff

     Improve inventory control


    Questions ???

    You might also like