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    Reliance Retail LTD

    Uploaded by

    KARAN MOHANANI

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Reliance Retail LTD

    Uploaded by

    KARAN MOHANANI
    10 views1 page

    Original Title

    Reliance Retail Ltd

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    © © All Rights Reserved

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    10 views1 page

    Reliance Retail LTD

    Uploaded by

    KARAN MOHANANI

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Reliance Retail Ltd.

    Sector – Lifestyle and Retail


    USP - Trusted quality and strong backing of parent company
    Target Group – Upper middle class and middle class
    Segment – Price cautious Group
    Positioning – Quality and Trust
    Steps taken to differentiate themselves from the competition

     Reliance Retail offer mid-range to premium pricing, this is because they offer premium
    quality products from well-known brands
     They take the advantage of the well-known parent company brand
     Reliance Retail is an Indian retail chain with 900+ stores in 80 cities in India, hyper
    markets with 95000 markets with tailoring, shoe and watch repair, laundry marking the
    presence of the brand wherever there is a consumer
     Strong distribution network- 1600 channels in villages which is not easy to access for the
    new brands in the market
     The Reliance Fresh has all time offers going on where their products are usually on 30-
    50% discount which is a very eye-catching number to indulge audiences.

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