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    Swot Analysis of Bajaj

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    neo0787
    This document contains a SWOT analysis for Bajaj Auto Ltd. It identifies strengths such as experienced management, extensive R&D and distribution networks. Weaknesses include not employing excess cash and lacking an established commuter brand. Opportunities exist in growing motorcycle markets and new segments. Threats include quick competition, cheap imports, and margin squeezes. The analysis recommends using strengths like R&D and distribution to enter new segments, while investing to build globally competitive brands and address weaknesses.

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    Swot Analysis of Bajaj

    Uploaded by

    neo0787
    113 views10 pages
    This document contains a SWOT analysis for Bajaj Auto Ltd. It identifies strengths such as experienced management, extensive R&D and distribution networks. Weaknesses include not employing excess cash and lacking an established commuter brand. Opportunities exist in growing motorcycle markets and new segments. Threats include quick competition, cheap imports, and margin squeezes. The analysis recommends using strengths like R&D and distribution to enter new segments, while investing to build globally competitive brands and address weaknesses.

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    This document contains a SWOT analysis for Bajaj Auto Ltd. It identifies strengths such as experienced management, extensive R&D and distribution networks. Weaknesses include not employing excess cash and lacking an established commuter brand. Opportunities exist in growing motorcycle markets and new segments. Threats include quick competition, cheap imports, and margin squeezes. The analysis recommends using strengths like R&D and distribution to enter new segments, while investing to build globally competitive brands and address weaknesses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    113 views10 pages

    Swot Analysis of Bajaj

    Uploaded by

    neo0787
    This document contains a SWOT analysis for Bajaj Auto Ltd. It identifies strengths such as experienced management, extensive R&D and distribution networks. Weaknesses include not employing excess cash and lacking an established commuter brand. Opportunities exist in growing motorcycle markets and new segments. Threats include quick competition, cheap imports, and margin squeezes. The analysis recommends using strengths like R&D and distribution to enter new segments, while investing to build globally competitive brands and address weaknesses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    SWOT ANALYSIS

    SNEHA GIRIGOUDAR
    SOURABHSHREE RAINA
    SINGH AKASH
    SMRITI
    SUNIL
    STRENGHTS
    • Highly experienced management.
    • Product design and development capabilities.
    • Extensive R&D focus.
    • Widespread distribution network.
    • High performance products across all categories (justify).
    • High export to domestic sales ratio (data?).
    • Great financial support network (For financing the
    automobile) (justify)
    • High economies of scale (data?).
    • High economies of scope.
    WEAKNESSES
    • Hasn't employed the excess cash for long.
    (explain)
    • Still has no established brand to match Hero
    Honda's Splendor in commuter segment.
    (provide market share data)
    • Not a global player in spite of huge volumes.
    • Not a globally recognizable brand (unlike the JV
    partner Kawasaki) (Is Kawasaki still the partner)
    OPPORTUNITIES
    • Double-digit growth in two-wheeler market (what %).
    • Untapped market above 180 cc in motorcycles. (data?)
    • More maturity and movement towards higher-end
    motorcycles. (data)
    • The growing gearless trendy scooters and scooterette
    market. (How is this an opportunity for Bajaj)
    • Growing world demand for entry-level motorcycles
    especially in emerging markets. (data?)
    THREATS
    • The competition catches-up any new
    innovation in no time. (data?)
    • Threat of cheap imported motorcycles from
    China.
    • Margins getting squeezed from both the
    directions (Price as well as Cost)
    • TATA Ace is a serious competition for the
    three-wheeler cargo segment. (data?)
    Internal Factors
    External Factors
    Strengths Weaknesses
    Can use the existing R&D capabilities Must employ the cash in production
    for new models. and product capabilities to match
    Can use Kawasaki's distribution competitors and for continuous export
    networks internationally. growth.
    Can invest and grow the life style
    Opportunities segments.

    Increase the customer centric Invest in building world class bikes to


    initiatives and command more sustain the international markets
    customer loyalty. independently in the coming years like
    Improve the efficiency of the financing WIND 125.
    and the insurance arm.
    Invest in new product platforms.
    Actively market electric range
    Threats internationally.
    Bajaj on internal analysis found that it lacked

    1. The technical expertise to deliver competitive


    goods.
    2. The design know-how.
    3. And the immediate inability to support the
    onslaught of competitors.
    THAN
    K YO
    U

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