Data Analysis and Interpretation TABLE 3.1 Age of The Respondent

CHAPTER III
DATA ANALYSIS AND INTERPRETATION
TABLE 3.1
AGE OF THE RESPONDENT
Age
Frequency Percent Valid Percent Cumulative

Percent
Below 30 19 19.0 19.0 19.0
30-35 35 35.0 35.0 54.0
Valid 35-40 32 32.0 32.0 86.0
Above 40 14 14.0 14.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that age of the respondent are 20% of the respondent is below 30 and
38% of the respondent is 30-35 and 20% of the respondents are 35-40 and 22% of the respondent
is above 40
CHART 3.1
AGE OF THE RESPONDENT
.
TABLE 3.2
GENDER OF THE RESPONDENT
Gender

Percent
Male 57 57.0 57.0 57.0
Valid Female 43 43.0 43.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that gender of the respondent are 46% of the respondent are male and
54% of the respondent are female.
CHART 3.2
GENDER OF THE RESPONDENT
TABLE 3.3
MARITAL STATUS OF THE RESPONDENT
Maritalstatus

Percent
Married 18 18.0 18.0 18.0
Unmarried 29 29.0 29.0 47.0
Valid Widow 35 35.0 35.0 82.0
Others 18 18.0 18.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that Marital status of the respondent are 24% of the respondent are
married , 34% of the respondent are unmarried , 18% of the respondent are widows and 24% of
the respondent are employee are others .
CHART 3.3
MARITAL STATUS OF THE RESPONDENT
TABLE 3.4
EDUCATIONAL QUALIFICATION
Educationalqualification

Percent
diploma 19 19.0 19.0 19.0
Graduate 36 36.0 36.0 55.0
Valid Post graduate 31 31.0 31.0 86.0
Master degree 14 14.0 14.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that educational qualification of the respondent are 24% of the
respondent are qualified in diploma and24% of the respondent are qualified in graduate , 24% of
the respondent are qualified in post graduate, 24% of the respondent are qualified in master
degree.
CHART 3.4
EDUCATIONAL QUALIFICATION
TABLE 3.5
OCCUPATION OF THE RESPONDENT
Occupation

Percent
Business 48 48.0 48.0 48.0
Military 26 26.0 26.0 74.0

Valid
Others 26 26.0 26.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that Occupation of the respondent are 32 % of the respondent are
business man, 42% of the respondent are working in military and 26% of the respondent are
working in others.
CHART 3.5
OCCUPATION OF THE RESPONDENT
TABLE 4.6
MONTHLY INCOME OF THE RESPONDENT
Experience

Percent
1-2years 20 20.0 20.0 20.0
2-3 years 42 42.0 42.0 62.0
Valid 2-3 years 25 25.0 25.0 87.0
Above 5 years 13 13.0 13.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that monthly income of the respondent are 26 % of the respondent are
Earn the monthly income in below 30000, 24 % of the respondent are Earn the monthly income
in 30000-40000, 22 % of the respondent are Earn the monthly income in 40000-50000, 28 % of
the respondent are Earn the monthly income is above 50000.
CHART 4.6
MONTHLY INCOME OF THE RESPONDENT

TABLE 3.7
EXPERIENCE OF THE RESPONDENT
Experience

Percent
1-2years 20 20.0 20.0 20.0
2-3 years 42 42.0 42.0 62.0
Valid 2-3 years 25 25.0 25.0 87.0
Above 5 years 13 13.0 13.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that experience of the respondent are 28% of the respondent are working
in this company 1-2 years , 34% of the respondent are working in this company 2-3 years ,
18% of the respondent are working in this company 3-4 years , 26 % of the respondent are
working in this company above 5 years .
CHART 3.7
EXPERIENCE OF THE RESPONDENT
TABLE 3.8
ARE YOU A BRAND LOYAL CUSTOMER?
loyalcustomer

Percent
Yes 49 49.0 49.0 49.0
Valid No 51 51.0 51.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that are you satisfied the brand loyal customer 28% of the respondent
are says that yes ,and 54% of the respondent are says that no.
CHART 3.8
ARE YOU A BRAND LOYAL CUSTOMER?
TABLE 3.9
WHICH ATTRIBUTES DID ATTRACT YOU TO PURCHASE BRANDED PRODUCTS
purchase

Percent
Rank these attributes 28 28.0 28.0 28.0
in order of their importance 27 27.0 27.0 55.0

to you
Valid
Brand Name 32 32.0 32.0 87.0
Transparent Price 13 13.0 13.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that are purchase branded products 22% of the respondent is says that
Rank these attributes, 26% of the respondent are says that in order of their importance to
you,24% of the respondent are says that Brand Name , 28% of the respondent are says that
Transparent Price.
CHART 3.9
WHICH ATTRIBUTES DID ATTRACT YOU TO PURCHASE BRANDED PRODUCTS
TABLE 3.10
WHAT WAS THE REASON FOR THE DELAY BETWEEN THE PURCHASE
DECISION AND THE ACTUAL PURCHASE
delay

Percent
Financial constraints 23 23.0 23.0 23.0
Waiting for more innovative 28 28.0 28.0 51.0

product
Valid Waiting for market 34 34.0 34.0 85.0

responses
Others 15 15.0 15.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that are the purchase decision and the actual purchase is 28% of the
respondent is says that financial constraints, 32% of the respondent are says that in waiting for
more innovative product ,14% of the respondent are says that waiting for market responses , 24%
of the respondent are says that others..
CHART 3.10
WHAT WAS THE REASON FOR THE DELAY BETWEEN THE PURCHASE
DECISION AND THE ACTUAL PURCHASE
TABLE 3.11
WHAT INFLUENCED YOU TO BUY THE ABOVE STATED BRAND(S)
statedbrand

Percent
Advertising 20 20.0 20.0 20.0
Shop Display 32 32.0 32.0 52.0
Valid Word of mouth 34 34.0 34.0 86.0
Family 14 14.0 14.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that are the influenced you to buy the above stated brand(s) is 30% of the
respondent is says that Advertising ,30% of the respondent are says that Shop Display ,16% of
the respondent are says that Word of mouth, 24% of the respondent are says Family.
CHART 3.11
WHAT INFLUENCED YOU TO BUY THE ABOVE STATED BRAND(S)
TABLE 3.12
IF YOU ARE A CUSTOMER OF SREE LAKSHIMI ORGANIC COTTON PRODUCTS,
HOW LONG HAVE YOU BEEN BUYING IT
brandedproducts

Percent
Below 6 months 14 14.0 14.0 14.0
1 year 42 42.0 42.0 56.0
Valid 1-2 year 29 29.0 29.0 85.0
Above 2 year 15 15.0 15.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that how long have you been buying it is 28% of the respondent are says
that buying below I month, 32% of the respondent are says that buying 1 years ,20 % of the
respondent are says that buying below1-2 years , 20% of the respondent are says that buying
above 2 years.
CHART 3.12
IF YOU ARE A CUSTOMER OF SREE LAKSHIMI ORGANIC COTTON PRODUCTS,
HOW LONG HAVE YOU BEEN BUYING IT
TABLE 3.13
DO YOU THINK THE ADVERTISEMENT OF SREE LAKSHIMI ORGANIC COTTON
PRODUCTS HAS A MAJOR INFLUENCE IN YOUR BUYING DECISION
advertisement

Percent
Strongly agree 24 24.0 24.0 24.0

Agree 30 30.0 30.0 54.0
Average 9 9.0 9.0 63.0

Valid
Disagree 24 24.0 24.0 87.0
Strongly disagree 13 13.0 13.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 28% of the respondent are says that major influence in your buying
decision is strongly agree and 28% of the respondent are says that agree and 18% of the
respondent are says that average , 20% of the respondent are says that disagree and 18% of the
respondent are says that strongly disagree.
CHART 3.13
DO YOU THINK THE ADVERTISEMENT OF SREE LAKSHIMI ORGANIC COTTON
PRODUCTS HAS A MAJOR INFLUENCE IN YOUR BUYING DECISION
TABLE 3.14
PRICE OF THE PRODUCT
Priceoftheproduct

Percent
Agree 34 34.0 34.0 57.0
Neutral 12 12.0 12.0 69.0

Valid
Disagree 20 20.0 20.0 89.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 20% of the respondent are strongly agree with the price of the
products and 28% of the respondent are says that agree the product and 14% of the respondent
are says that average , 20% of the respondent are says that disagree and 18% of the respondent
are says that strongly disagree.
CHART 3.14
PRICE OF THE PRODUCT
TABLE 3.15
QUALITY OF THE PRODUCT
Qualityoftheproduct

Percent
Agree 33 33.0 33.0 55.0
Neutral 14 14.0 14.0 69.0

Valid
Disagree 23 23.0 23.0 92.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 20% of the respondent are strongly agree with the quality of the
are says that quality of the products is average , 18% of the respondent are says that disagree and
14% of the respondent are says that quality of the products is strongly disagree.
CHART 3.15
QUALITY OF THE PRODUCT
TABLE 3.16
AVAILABILITY OF THE PRODUCT
Availabilityoftheproduct

Percent
Agree 35 35.0 35.0 58.0
Neutral 14 14.0 14.0 72.0

Valid
Disagree 20 20.0 20.0 92.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 28% of the respondent are strongly agree with the availability of the
are says that average, 20% of the respondent are says that disagree and 12% of the respondent
are says that quality of the products is strongly disagree.
CHART 3.16
AVAILABILITY OF THE PRODUCT
TABLE 3.17
BRAND NAME OF THE COMPANY
Brandnameofthecompany

Percent
Agree 41 41.0 41.0 58.0
Neutral 13 13.0 13.0 71.0

Valid
Disagree 19 19.0 19.0 90.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 16% of the respondent are strongly agree with the brand name of the
company 32% of the respondent are says that agree ,20% of the respondent are says that average,
16% of the respondent are says that disagree and 16% of the respondent are says that quality of
the products is strongly disagree.
CHART 3.17
BRAND NAME OF THE COMPANY
TABLE 3.18
PREVIOUS EXPERIENCE
PreviousExperience

Percent
Agree 39 39.0 39.0 59.0
Neutral 12 12.0 12.0 71.0

Valid
Disagree 18 18.0 18.0 89.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 28% of the respondent are strongly agree with the Previous
Experience of the company 28 % of the respondent are says that agree ,12 % of the respondent
are says that average, 16% of the respondent are says that disagree and 16% of the respondent
are says that quality of the products is strongly disagree.
CHART 3.18
PREVIOUS EXPERIENCE
TABLE 3.19
ADVERTISEMENTS
Advertisements

Percent
Agree 37 37.0 37.0 59.0
Neutral 9 9.0 9.0 68.0

Valid
Disagree 22 22.0 22.0 90.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 22% of the respondent are strongly agree with the advertisement of
the company 28 % of the respondent are says that agree ,20% of the respondent are says that
average, 14% of the respondent are says that disagree and 16 % of the respondent are says that
quality of the products is strongly disagree
CHART 3.19
ADVERTISEMENTS
TABLE 3.20
FAMILY/FRIENDS OPINION
friendsopinion

Percent
Agree 36 36.0 36.0 54.0
Neutral 18 18.0 18.0 72.0

Valid
Disagree 16 16.0 16.0 88.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 30% of the respondent are strongly agree with Family/friends
opinion , 26% of the respondent are says that agree ,16 % of the respondent are says that
average, 14% of the respondent are says that disagree and 14 % of the respondent are says that
quality of the products is strongly disagree
CHART 3.20
FAMILY/FRIENDS OPINION
TABLE 3.21
SALES PROMOTIONAL ACTIVITIES
Sales

Percent
Agree 36 36.0 36.0 57.0
Neutral 10 10.0 10.0 67.0

Valid
Disagree 20 20.0 20.0 87.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 24% of the respondent are strongly agree with Sales promotional
activities of the company ,24% of the respondent are says that agree ,20% of the respondent are
says that average, 18% of the respondent are says that disagree and 14 % of the respondent are
says that quality of the products is strongly disagree.
CHART 3.21
SALES PROMOTIONAL ACTIVITIES
TABLE 3.22
FLAVOR OF THE PRODUCTS
Flavor
INTERPRETATION
The above table shows that 26% of the respondent are highly satisfied with the Flavor of the
products ,30 % of the respondent are says that satisfied with the Flavor of the products ,20%
of the respondent are says that normal with the Flavor of the products , 10% of the respondent
are says that poor the Flavor of the products and 14 % of the respondent are says that very poor.
CHART 3.22
FLAVOR OF THE PRODUCTS
TABLE 3.23
AROMA OF THE PRODUCTS
Aroma
Percent
Highly satisfied 17 17.0 17.0 17.0
Satisfied 41 41.0 41.0 58.0
Normal 17 17.0 17.0 75.0

Valid
Poor 15 15.0 15.0 90.0
Very poor 10 10.0 10.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 24% of the respondent are highly satisfied with the aroma of the
products, 30 % of the respondent are says that satisfied with the aroma of the products ,16% of
the respondent are says that normal with the aroma of the products , 20% of the respondent are
says that poor, and 10% of the respondent are says that very poor.
CHART 3.23
AROMA OF THE PRODUCTS
TABLE 3.24
PACKAGING
Packaging

Percent
Satisfied 37 37.0 37.0 61.0
Normal 11 11.0 11.0 72.0

Valid
Poor 18 18.0 18.0 90.0
Very poor 10 10.0 10.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 24% of the respondent are highly satisfied with the packing the
product 30 % of the respondent are says that satisfied,16% of the respondent are says that
normal , 20% of the respondent are says that poor, and 10% of the respondent are says that very
poor.
CHART 3.24
PACKAGING
TABLE 3.25
RANK THE FOLLOWING FACTORS BASED ON YOUR EXPERIENCE ON SREE
LAKSHIMI ORGANIC COTTON PRODUCTS
Rankthefollowingfactors

Percent
Good quality 20 20.0 20.0 20.0
Affordable price 36 36.0 36.0 56.0

Timely availability 18 18.0 18.0 74.0
Valid
Easy applicability 16 16.0 16.0 90.0
Reliability 10 10.0 10.0 100.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 24% of the respondent says that Good quality of the cotton product,
26% of the respondent says that Affordable price of the cotton product, 18% of the respondent
says that Timely availability of the cotton product, 16% of the respondent says that Easy
applicability of the cotton product, 16 % of the respondent says that Easy applicability of the
cotton product,
CHART 3.25
RANK THE FOLLOWING FACTORS BASED ON YOUR EXPERIENCE ON SREE
Table 3.26
How satisfied are you with sree lakshimi organic cotton products Products compared with
the others substitutes available in the market
Frequenc Percent Valid Cumulative

y Percent Percent
Satisfied 12 23.5 24.0 52.0
Dissatisfied 11 21.6 22.0 74.0
Valid
Highly 13 25.5 26.0 100.0
Dissatisfied
Total 50 98.0 100.0
Missing System 1 2.0
Total 51 100.0
INTERPRETATION
The above table shows that 28 % of the respondent are highly satisfied with the Products
compared with the others substitutes available in the market, 24 % of the respondent are says that
satisfied, 22% of the respondent are says that dissatisfied , 26 % of the respondent are says
that highly dissatisfied.
CHART 3.26
How satisfied are you with sree lakshimi organic cotton products Products compared with
the others substitutes available in the market
TABLE 3.27
HAS YOUR FRIENDS/RELATIVES OPINIONS INFLUENCED YOU TO BUY SREE
relativesopinions

Percent
Agree 49 49.0 49.0 67.0
Valid Disagree 23 23.0 23.0 90.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 26% of the respondent are strongly agree with friends/relatives
opinions influenced you to buy sree lakshimi organic cotton products ,32% of the respondent
are says that agree 20% of the respondent are says that disagree and 22% of the respondent are
says that quality of the products is strongly disagree.
CHART 3.27
HAS YOUR FRIENDS/RELATIVES OPINIONS INFLUENCED YOU TO BUY SREE
TABLE 3.28
DEALER INFLUENCE OF BRAND NAME ON PURCHASING DECISION
purchasingdecision

Percent
Agree 36 36.0 36.0 56.0
Total 100 100.0 100.0
INTERPRETATION
The above table shows that 32% of the respondent are strongly agree with Dealer Influence of
Brand name on purchasing decision ,26% of the respondent are says that agree.18 % of the
respondent are says that disagree and 24 % of the respondent are says that quality of the
products is strongly disagree.
CHART 3.28
DEALER INFLUENCE OF BRAND NAME ON PURCHASING DECISION
TABLE 3.29
INFLUENCE OF QUALITY ON PURCHASE DECISION
InfluenceofQuality

Percent
Agree 36 36.0 36.0 52.0
Total 100 100.0 100.0

INTERPRETATION
The above table shows that 24% of the respondent are strongly agree with Influence of Quality
on Purchase Decision ,32% of the respondent are says that agree.20% of the respondent are says
that disagree and 24 % of the respondent are says that quality of the products is strongly
disagree
CHART 3.29
INFLUENCE OF QUALITY ON PURCHASE DECISION

Data Analysis and Interpretation TABLE 3.1 Age of The Respondent

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CHAPTER III

DATA ANALYSIS AND INTERPRETATION

AGE OF THE RESPONDENT

Frequency Percent Valid Percent Cumulative

Below 30 19 19.0 19.0 19.0

30-35 35 35.0 35.0 54.0

Valid 35-40 32 32.0 32.0 86.0

Above 40 14 14.0 14.0 100.0

Total 100 100.0 100.0

AGE OF THE RESPONDENT

Frequency Percent Valid Percent Cumulative

Male 57 57.0 57.0 57.0

Valid Female 43 43.0 43.0 100.0

Total 100 100.0 100.0

Frequency Percent Valid Percent Cumulative

Married 18 18.0 18.0 18.0

Unmarried 29 29.0 29.0 47.0

Valid Widow 35 35.0 35.0 82.0

Others 18 18.0 18.0 100.0

Total 100 100.0 100.0

Frequency Percent Valid Percent Cumulative

Graduate 36 36.0 36.0 55.0

Valid Post graduate 31 31.0 31.0 86.0

Master degree 14 14.0 14.0 100.0

Total 100 100.0 100.0

Frequency Percent Valid Percent Cumulative

Business 48 48.0 48.0 48.0

Military 26 26.0 26.0 74.0

Total 100 100.0 100.0

MONTHLY INCOME OF THE RESPONDENT

Frequency Percent Valid Percent Cumulative

1-2years 20 20.0 20.0 20.0

2-3 years 42 42.0 42.0 62.0

Valid 2-3 years 25 25.0 25.0 87.0

Above 5 years 13 13.0 13.0 100.0

Total 100 100.0 100.0

MONTHLY INCOME OF THE RESPONDENT

Frequency Percent Valid Percent Cumulative

1-2years 20 20.0 20.0 20.0

2-3 years 42 42.0 42.0 62.0

Valid 2-3 years 25 25.0 25.0 87.0

Above 5 years 13 13.0 13.0 100.0

Total 100 100.0 100.0

Frequency Percent Valid Percent Cumulative

Yes 49 49.0 49.0 49.0

Valid No 51 51.0 51.0 100.0

Total 100 100.0 100.0

Frequency Percent Valid Percent Cumulative

Rank these attributes 28 28.0 28.0 28.0

in order of their importance 27 27.0 27.0 55.0

Transparent Price 13 13.0 13.0 100.0

Total 100 100.0 100.0

Frequency Percent Valid Percent Cumulative

Waiting for more innovative 28 28.0 28.0 51.0

Valid Waiting for market 34 34.0 34.0 85.0

Others 15 15.0 15.0 100.0

Total 100 100.0 100.0

Frequency Percent Valid Percent Cumulative