This curriculum vitae outlines Ananya Bagchi Khokle's educational and professional background. She holds a post graduate degree in communication management from the International School of Business & Media in Pune. Her work experience includes positions at advertising agencies such as Mudra, Percept, Art Advertising and Marketing Pvt. Ltd, and Alia Group of Branding where she has handled clients in various industries. She has skills in areas such as brand management, communication, media planning, creative development, and project management.
This curriculum vitae outlines Ananya Bagchi Khokle's educational and professional background. She holds a post graduate degree in communication management from the International School of Business & Media in Pune. Her work experience includes positions at advertising agencies such as Mudra, Percept, Art Advertising and Marketing Pvt. Ltd, and Alia Group of Branding where she has handled clients in various industries. She has skills in areas such as brand management, communication, media planning, creative development, and project management.
This curriculum vitae outlines Ananya Bagchi Khokle's educational and professional background. She holds a post graduate degree in communication management from the International School of Business & Media in Pune. Her work experience includes positions at advertising agencies such as Mudra, Percept, Art Advertising and Marketing Pvt. Ltd, and Alia Group of Branding where she has handled clients in various industries. She has skills in areas such as brand management, communication, media planning, creative development, and project management.
This curriculum vitae outlines Ananya Bagchi Khokle's educational and professional background. She holds a post graduate degree in communication management from the International School of Business & Media in Pune. Her work experience includes positions at advertising agencies such as Mudra, Percept, Art Advertising and Marketing Pvt. Ltd, and Alia Group of Branding where she has handled clients in various industries. She has skills in areas such as brand management, communication, media planning, creative development, and project management.
Career Objective: Brand Management / Communication.
Educational background:
Degree/Diploma University/ Institute Year of passing Grade/ Class
Post Graduate Programme in INTERNATIONAL Communication Management SCHOOL OF with Advertising and Marketing as BUSINESS & 2004 - 2006 CGPA 6/8 specializations MEDIA, PUNE(ISB&M)
B.A. CALCUTTA 2003 58.2%
UNIVERSITY
HSC ST.JOHNS’ 1999 60%
DIOCESAN G.H.S.S., KOLKATA
SSC ST.JOHNS’ 1997 65%
DIOCESAN G.H.S.S., KOLKATA
Work Experience: Mudra / Tribal DDB India: Started as a Management trainee, handling client Reliance International Calling Card (Telecom) and Reliance Net Connect Card (both main line account) .(January 2006-October 2006) Percept (AMO Communications): As an Account executive, handling client BJN group (hospitality industry) and TCL (consumer durables). ( October 2006 - May 2007) Art advertising and Marketing Pvt. Ltd (now Red C) : As a Senior Account executive handling Anchor FMCG group (June 2007- Aug 2008). Alia Group of Branding: Handling Pond’s & Fair & Lovely of Hindustan Unilever Ltd.(Since Dec.2009)
Job Profile: Coordinating with Clients on daily job. Understanding client requirements, discussing brand issues and communication strategies with the client. Understanding the competitive market(of the current brand) Keeping an eye on the latest trends of the industry(on brand’s requirements) Media scheduling & planning Preparing Creative Brief for creative team. Working shoulder to shoulder with the creative team. Presenting creative outputs and thereafter discussing the same with the client. Handling financial issues with the client (timely estimation & collection) Co-ordination with all internal departments of advertising (studio/production/AV) to ensure smooth flow of day to day jobs. Co-ordinating with publications for release of ads. Arranging and co-ordinating with people for both commercial and print shoot as well as radio recording. Editing of Television commercial. Media scheduling and planning. Internal contacts are Media, Creative, Studio/Production, Accounts/Billing and 360 disciplines. External contacts are Client team and external Suppliers.
Computers skills: MS OFFICE INTERNET PROFICIENCY
Projects Undertaken:
Two months summer internship in DENTSU COMMUNCATION, BANGALORE
Apr’05-June’05
PROJECT TITLE: Study Of The Consumer Perception On The Brand TOP RAMEN Study on the kids wear in GINI & JONY Study on consumer perception on BLAUPUNKT, a German car audio system
Responsible for: Market research (on target audience) with suggestion and summary. To make a report on various kids’store and their latest trends. Market research on consumers owning cars & dealers’ perception.
Other Projects and Live Assignments:
Advertising: Basics of advertising, Branding & Marketing Research.
Still photography: Practical work on panning, freezing, blurring, depth of field, shift focus, portrait. Videography: Indoor shooting using various lights and outdoor shooting in daylight, night shooting, both hand held shots and using tripods etc.
Past Extra Curricular Activities:
Participated in number of dance programmes.
Participated in various cultural programme like dance drama, painting competition. Won 1st prize in group dance organized by YWCA, Kolkata. Participated in the inauguration programme of World Cup Cricket at Eden garden under Tanusree Shankar. Won certificate from Camel for painting Active member of Rotary club. Personal Forte: Aggressive, Adaptability, Flexibility. Ability to work autonomously as well as in a team.
