Marriott Hotels

Brianna Daugherty
Emily Croft
Kelly Marquart
Kimmy Balzer
Nicole Sheldon
Outline

 Overview of Marriott
 Organizational Environment
 Organizational Culture
 Organizational Structure and Design
 Managing Change and Innovation
Marriott’s Vision & Mission

 Vision
 “To become the premiere provider and
facilitator of leisure and vacation
experiences in the world.”
 Mission
 “To enhance the lives of our customers by
creating and enabling unsurpassed vacation
and leisure experiences.”
Marriot Hotels

 Founded in 1927 by Alice S. and J.

Willard Marriot
 Today it is ran by J.W. Marriott, Jr., is
chairman of the board and chief
executive officer and William J. Shaw is
president and chief operating officer.
Timeline
 1927:  J. Willard Marriott marries Alice Sheets in Salt
Lake City, Utah, and moves to Washington DC with
his new bride. That spring, J. Willard and Alice open
a nine-stool A&W Root Beer stand, which they later
call "The Hot Shoppe."
 1929:  Hot Shoppes, Inc., officially incorporated.
Invents curb service.
 1934:  Hot Shoppes expands to Baltimore, Maryland.
 1939:  Marriott lands its first food-service
management contract with the U.S. Treasury
 During World War II,  Hot Shoppes feeds thousands
of workers who move to the nation's capital to work
in the defense industry
Timeline
 1953:  Marriott stock becomes public at
$10.25/share and sells out in two hours.
 1955:  Marriott Food Service lands its first
institutional and school feeding contracts at
Children's Hospital and American University;
Marriott's Highway Division opens several
Hot Shoppes on the New Jersey Turnpike.
 1957:  Marriott opens its 1st hotel, the 365-
room Twin Bridges Motor Hotel in Arlington,
Virginia.
 1964:  J.W. Marriott, Jr., is named President.
Timeline
 1967:  Corporate name is changed from Hot
Shoppes, Inc., to Marriott Corporation; the
company opens Fairfield Farm Kitchens, a
food production and purchasing facility in
Beaver Heights, Maryland; In-Flite opens a
facility in Venezuela; Marriott acquires
Camelback Inn, its first resort property; and
buys Bob's Big Boy Restaurants.
 1969:  Marriott's 1st international hotel opens
in Acapulco, Mexico
 1972:  J.W. Marriott, Jr., is named CEO
Timeline
 1973:  The company obtains its first hotel-
management contracts.
 1977:  The company celebrates its 50th anniversary;
sales top $1 billion.
 1982:  The company acquires Host International, Inc.
 1983:  1st Courtyard hotel opens.
 1984:  Marriott enters the vacation time-share and
senior-living markets.
 1987:  Marriott acquires Residence Inn Company and
enters the lower-moderate lodging segment with
Fairfield Inn
Timeline
 1993:  The company splits into Marriott International
and Host Marriott Corporation.
 
1995:  Marriott acquires the Ritz-Carlton Hotel
Company, LLC.
 
1997:  Marriott acquires the Renaissance Hotel Group
and introduces TownePlace Suites, Fairfield Suites,
and Marriott Executive Residences brands.
 2002: Marriott celebrates its 75th anniversary. The
company now has over 2,300 hotels, 156 Senior Living
Services Communities, 200,000 associates, and
operations in 63 countries and territories with annual
sales of $20 billion
Timeline
 2005: Marriott announces the sale of Ramada
International hotels.
2005: Marriott and Whitbread completed
transaction, forming a 50/50 joint venture to
acquire Whitbread's portfolio of 46 franchised
Marriott and Renaissance hotels of over 8,000
rooms. As part of the joint venture agreement,
Marriott took over management of the hotels,
and the joint venture intends to sell them to
new owners subject to long-term Marriott
management agreements.
Marriott's size and position in the
market
 Operates and franchises more than 2600
hotels and resorts, totaling approximately
425,900 rooms and 6,300 vacation ownership
villas worldwide.
 15 brands
 Has hotels in 70 countries.
 It is ranked as the lodging industry’s most
admired company and one of the best places
to work for by Fortune® magazine. 
Broad idea of the product and
services offered
 Events
 Social events
 Weddings, Fund-raising parties, sports groups,
Anniversaries, etc…
 Event planners available that will help you plan

that special occasion.

 Meetings
 technology support, global conferencing, small
to grand scale conferencing centers.
Broad idea of the product and
services offered
 Specials and Packages offered
 Last minute weekend package, Design your
own trip, and Escape packages.
 AAA packages
 AAA members enjoy the best available discount
on hotel rooms, along with special offers from
Marriott just for our AAA patrons.
 Senior traveling packages
 Government & Military packages
Marriott Rewards
 Marriott Rewards members enjoy exclusive
privileges every time they stay at Marriott
brand hotels.
 Take advantage of member-exclusive
specials, including rate discounts,
sweepstakes, and offers from Marriott's travel
partners
 Earn points and use them in many different
ways.
 Hotel stays, cruises, theme park passes, packages.
Marriott Brands
 Grand Residence Club
 Executive Apartments
 ExecuStay
 The Ritz-Carlton
 Horizons
 Vacation Club International
 Towne Place Suites
 Conference Centers
Marriott Brands cont..

 Marriott Hotels and Resorts

 JW Marriott Hotels and Resorts
 Renaissance Hotels and Resorts
 Courtyard
 Residence Inn
 Fairfield Inn
Competitors

 Top Competitors for Marriott

 Hyatt
 Hilton

 Starwood Hotels and Resorts

In recent years, Marriott’s

brand image has slid a bit and
now is trying to rebound.
Cont.
 Competitors such as Starwood and Hilton could have
an advantage over Marriott in upgrading rooms
because they own a larger proportion of their
properties, so they don't need to persuade other
owners or franchisees to pay for the investment.

 To some degree, Marriott is playing catch-up. Westin

introduced a higher-quality bed and emphasized
design in 1999. Other major competitors such as
Hilton and Hyatt have similar strategies.
Stakeholders
 Independent owners
 Workforce and vendors
 Customers and communities
 Franchisees
 Marriott manages or franchises the vast majority of
its hotels, and owns very few.
 Christopher J. Nassetta, chief executive of Host
Marriott Corp., a real estate investment trust (REIT)
that owns 107 properties under various brand names
Market

 Marriott manages or franchises the

vast majority of its hotels, and owns
very few.
 Marriott can be considered a
multinational or transnational
corporations.
Culture

 In the words of J. W. Marriott, Jr.,

“Culture is the life-thread and glue that
links our past, present, and future.”
 J. Willard Marriott’s simple goal: To
provide “Good Food and Good Service
at a Fair Price”
Culture

 Four Key Points:

 “Do whatever it takes to take care of the
customer”
 Pay extraordinary attention to detail

 Take pride in their physical surroundings

 Use their creativity to find new ways to meet

the needs of customers
 Financial impact
Diversity
 "Marriott's commitment to global diversity is absolute.
Our determination to provide opportunities for our
associates and clientele is one of the main reasons
people want to work and do business with us."

J.W. Marriott, Jr., Chairman and CEO

 Diversity is more than a goal, it's our business.

 DiversityInc ranked Marriott as one of the Top 50
Companies for Diversity for the past two years.
Leaders and Leadership Style

 J.W. Marriott Jr: Chairman and CEO of

Marriott International
 Has taken company from
 family restaurant business
to $19 billion global company
 Leadership resume spans
50+ years in industry
Leaders and Leadership Style

 Background
 Hot Shoppes in high school/college
 1956: Joined company took over
management in first hotel
 1964: President of company

 1972: Elected CEO

 1985: Elected chairman of board

Leaders and Leadership Style

 Vision
 “to be the world’s leading provider of
hospitality services
 Taking care of guest
 Extensive operational knowledge

 Development of highly skilled workforce

 Offering best brand portfolio

Leaders and Leadership Style

 Hands-on leadership style

 Importance of employees “associates”
 “Spirit to serve” culture

 Individual hotel appearances, front desk

work
 Well respected by employees
Leaders and Leadership Style

 Community Involvement
 National Urban League: Board of Trustees
 Naval Academy Endowment Trust: Director

 National Geographic Society: Board

 World Travel & Tourism Council: Exec

 National Business Center: Member

 President’s Export Council: Chairman

 Laura Bush Library Foundation: Chairman

Marriot’s Structure

 General Manager, Department

Managers (several), Supervisors,
Associates
 Departmentalization
 Functional departmentalization
 Unity of Command
 One person reports to only one manager
Marriot’s Design

 Overall it is mechanistic
 Each department can be organic
Managing Change

 Three Categories of Change

 Structure
 Technology

 People

 The Change Structure

 Unfreezing
 Changing

 Refreezing
Managing Change

 Change Agent
 People who act as catalysts and assume
the responsibility for changing process
 Types of Change Agents
 Managers
 Non-managers

 Outside consultants
Innovation

 It is turning the outcomes of the creative

process into useful products, services, or
work methods
 3 variables to create the “right”
environment for innovation
 Structural
 Cultural

 Human resource
Why we chose Marriott…
 Our team chose this company because of the
way this company is so compassionately
operated by the Marriott family. They continue
to come up with new and improving brands,
ideas, and just ways to improve the company
altogether. The major reason we all choose
this company was because all of us want to
learn more about this fascinating company and
how it has been ranked to be one of the best
hotels to work for, or even to stay at.
Activity

 Crossword
Questions?
References
 www.marriott.com
 www.greaterdiversity.com/profiles/sponsors/fact_sheet
.htm
 www.detnews.com/2005/business/0503/27/c04-12975
2
 Marriott. (2005). Marriott Success You Can
Experience [Brochure]. Marriott, J.W. Jr.: Author.
 Marriott Internship packet
 Robbins, Stephen P. and Coulter, Mary. (2005).
Management 8th ed. New Jersey: Pearson Prentice
Hall.