Brainstorming

BRAINSTORMING
BY
DIPTI SHARMA (259)

MOHD. AYAZ KAZI (275)
BRAINSTORMING:-
BRAINSTORMING IS A GROUP CREATIVITY
TECHNIQUE DESIGNED TO GENERATE A
LARGE NUMBER OF IDEAS FOR THE
SOLUTION OF A PROBLEM.
Brainstorming is a group creativity technique.
IT INCORPORATES INTIGRATIVE THINKING.
IT HAS SPONTANEITY.
IT REQUIRES WILLINGNESS TO TOLERATE PARADOX.
IT GENERATE LARGE NUMBER OF IDEAS.
IT INVOLVES PREASSOCIATION.

IT SUSPENDS JUDGEMENT.
IT PRESENTS IDEAS TOGETHER IN NEW WAYS.
IT IS FUN.
Ground Rules
There are four basic rules in brainstorming:-
Focus On Quantity:-
• Greater the number of ideas generated, the greater the chance

of producing a radical and effective solution.
Withhold Criticism:-
•In brainstorming, criticism of ideas generated should be put 'on

hold'. Instead, participants should focus on extending or adding
to ideas, reserving criticism for a later 'critical stage' of the
process.
Welcome Unusual Ideas:-
•To get a good and long list of ideas, unusual ideas are welcomed. They can be
generated by looking from new perspectives and suspending assumptions.
These new ways of thinking may provide better solutions.
Combine And Improve Ideas:-
• Good ideas may be combined to form a single better good idea.It is believed
to stimulate the building of ideas by a process of association.
Method
Set The Problem:-
•Before a brainstorming session, it is critical to define the problem. The

problem must be clear, not too big, and captured in a specific
question. If the problem is too big, the facilitator should break it
into smaller components, each with its own question.
Create A Background Memo:-
•The background memo is the invitation and informational letter for

the participants, containing the session name, problem, time, date,
and place.
Select Participants:-
•A group of 10 or fewer members is generally more productive.

•Several core members of the project who have proved themselves.
•Several guests from outside the project.
•One idea collector who records the suggested ideas.
 Create A List Of Lead Questions:-
•It is best to prepare a list of lead questions before the session begins.
Variations In Brainstorming:-
•Nominal Group Technique:-

The nominal group technique is a type of brainstorming that encourages
all participants to have an equal say in the process.
Participants are asked to write their ideas anonymously. Then the moderator
collects the ideas and each is voted on by the group. The vote can be as
simple as a show of hands in favor of a given idea. This process is called
distillation.
•Group Passing Technique:-

Each person in a circular group writes down one idea, and then passes the piece of
paper to the next person in a clockwise direction, who adds some thoughts. This
continues until everybody gets his or her original piece of paper back. By this time,
it is likely that the group will have extensively elaborated on each idea.
Team Idea Mapping Method:-
•The process begins with a well-defined topic. Each participant
brainstorms individually, then all the ideas are merged onto one large
idea map.
Electronic Brainstorming:-
•It is a computerized version of the manual brainstorming technique.
With an electronic meeting system, participants share a list of ideas over
the Internet in which ideas are entered independently so that the
contributions become immediately visible to all.
Directed Brainstorming:-
•In directed brainstorming, each participant is given one sheet of paper (or
electronic form) and told the brainstorming question. They are asked to
produce one response and stop, then all of the papers (or forms) are
randomly swapped among the participants. The participants are asked to
look at the idea they received and to create a new idea that improves on that
idea based on the initial criteria.
Individual Brainstorming
•Individual brainstorming typically includes such techniques as free writing,
free speaking, word association, and drawing a mind map, which is a visual
note taking technique in which people diagram their thoughts. Individual
brainstorming is a useful method in creative writing and has been shown to
be superior to traditional group brainstorming.
Question Brainstorming
•This process involves brainstorming the questions, rather than trying to come
up with immediate answers and short term solutions. This technique stimulates
creativity and promotes everyone's participation because no one has to come up
with answers.
Conclusion:-
•Brainstorming is a popular method of group interaction in both

educational and business settings .Conventional brainstorming is an
enjoyable exercise that is typically well received by participants.
Electronic brainstorming effectively overcomes barriers inherent in
group work like production blocking mainly through
anonymization and parallelization of contributions. Other
variations of brainstorming that do not require an electronic
system may also prove superior to the original technique.

Brainstorming

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BRAINSTORMING

DIPTI SHARMA (259)

IT INCORPORATES INTIGRATIVE THINKING.

IT HAS SPONTANEITY.

IT REQUIRES WILLINGNESS TO TOLERATE PARADOX.

IT GENERATE LARGE NUMBER OF IDEAS.

IT INVOLVES PREASSOCIATION.

IT PRESENTS IDEAS TOGETHER IN NEW WAYS.

There are four basic rules in brainstorming:-

• Greater the number of ideas generated, the greater the chance

•In brainstorming, criticism of ideas generated should be put 'on

Combine And Improve Ideas:-

Set The Problem:-

•Before a brainstorming session, it is critical to define the problem. The

Create A Background Memo:-

•The background memo is the invitation and informational letter for

•A group of 10 or fewer members is generally more productive.

 Create A List Of Lead Questions:-

•Nominal Group Technique:-

•Group Passing Technique:-

•Brainstorming is a popular method of group interaction in both

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