Financial Strategies

for
Formation
&
Transformation

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Financial advisory services to clients across industries

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About Dawn Consulting

Whether you're building a new business or transforming an existing business, you're taking decisions
that determine the fortunes of stakeholders.

It is important that you make the right decisions as these will stay with you for sometime to come.
And therefore it is important that you have at your disposal all the expertise, experience, connections
and information to facilitate this process for you.

When you work with Dawn, you get multiple benefits

Exceptional technical skills

Deep industry knowledge

Personalized attention and services

Dawn Consulting (www.dawnconsulting.com) provides financial strategy and implementation

support to early stage and established enterprises – we facilitate formation and transformation. Our
mission is a reflection of the common issues that face mature and established companies that need
to restructure and those that are in the start up phase. These issues include determining business
focus, choosing between alternate strategies, balancing of growth and profitability and cash flow
support.

Dawn Consulting’s services and level of involvement are tailored to suit the maturity of the
enterprise. For running enterprises with a full fledged finance and legal team, Dawn provides
strategic advice in the areas of corporate strategy and finance. For early stage companies, Dawn
works with a network of service providers in areas such as legal, accounting, tax and audit to provide
a broad based service.

Formed by a team that has deep and broad expertise in the areas of corporate finance and strategy,
Dawn Consulting has a credible track record as a financial advisor, having serviced about 300 plus
clients in both high tech and traditional industries. Dawn Consulting’s engagements have resulted in
significant benefits to its clients –38 early stage companies have raised VC/private equity funding
with assistance from Dawn. We have also played a key role in 45 M&A transactions.
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Our Services

Service No. of assignments

Corporate Advisory 42
Funding Advisory 82
M&A Advisory 45
Start-up Advisory 38
Specialized Advisory 68
Total 275

(Excludes 33 assignments of Forex & Actuarial Advisory)

Our Services Portfolio Corporate Advisory

As an emerging company, your organization needs expertise in

corporate finance and strategic planning. Dawn Consulting’s
Corporate Advisory Services enable your management and finance
team to leverage our team’s vast experience.

Our Corporate advisory service includes corporate structuring,

financial strategies, valuations etc. We advice the company and
management on their long-term agenda. We support them in
planning, formulation of strategies, business research .Our service
is focused on superior value creation for your company.

Funding Advisory
As a company on a high growth trajectory, you may need to raise
capital to fuel your growth plans. If you have a solid business, but are
having trouble finding the right mix of financing or are over-burdened
with debt, we can offer structured solutions for you.
By focusing on underlying customer needs and the fundamental
economics of the business, we help companies rethink their strategic
assumptions and optimize their financial leveraging. We structure
optimum debt and equity mix for key growth or consolidation moves,
make available additional resources to invest in building capacity,
enter new markets and re-define product mix.
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Our Services
Our Services
CFO Advisory
M&A Advisory

M&A transactions have shown significant upsurge in recent

times as companies pursue inorganic strategies for growth. A
large number of these transactions are cross-border. Dawn
provides strategic advice in all stages of a consolidation
Funding Advisory transaction, including identification of counter-parties, due
diligence, negotiations and structuring.

Start-up Advisory
India is the acknowledged global software and BPO hub and an
emerging hub for manufacturing. Pure play start ups as well M&A Advisory
as overseas companies setting up operations dot the Indian
landscape. We hand hold such companies through out the
start up phase and manage the entire financial, legal and
accounting requirements. We co-opt the services of legal and
accounting firms and provide a seamless interface to the
client.

Start-up Advisory
Specialized Advisory

These cover a variety of “point” solutions such as valuation,

business due diligence, Stock options structuring, and creating
business plans. We also provide advice on India tax &
regulatory issues to law firms worldwide.

Specialized Advisory

Actuarial Services

“You do better legal work than any Indian law firm I have seen.“
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Our Track Record

Impressive track record

Dawn Consulting has an impeccable track record of executing around 300
plus financial advisory assignments for its various clients. A sample of some
of our engagements

• Venture funding
• Advice on induction of JV partner
• Assistance in starting up India operations
• ESOP Advisory
• Valuation advice
• M&A advisory
• Drawing up business plan
• Due diligence services
• Company structuring
• Crisis management
• Project financing
• Innovative structuring of debt instruments

Why Dawn Consulting?

With our exceptional track record, high caliber team and personalized
service model, we are the right partner both for young companies on a
high growth trajectory as well as established companies that are on a
journey of rediscovery.

Dawn is ideally positioned to share with its clients the best practices from
both categories of experiences. Young Indian companies and overseas
companies starting Indian operations require partner who understand them
and who have the time for them. In Dawn, you have a partner who fits the
bill. We have worked with over 100 such companies and contributed
significantly to their businesses.

Our approach to client engagements is highly personalized. Our core team

comes with high quality experience. We are able to quickly size up the
client context and deliver results productively.

With business transcending national borders, Dawn’s rich experience in

cross border engagements comes in handy.

It is through this combination of commitment and expertise that Dawn has

made a significant difference to its clients.

All this means one benefit to your organization – better ROI.

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Management Profile – Broad and Deep Experience

S.R. Gopalan, (Chartered Accountant & Cost Accountant) is an acknowledged expert in the areas of
finance and corporate strategy. Gopalan’s corporate career spans over 25 years in Finance and General
Management. Prior to founding Dawn Consulting in 1999, Gopalan was President of Wipro Finance and a
member of Wipro’s Corporate Executive Council. He has also served as Vice President of Finance and
Planning at Wipro Infotech and as Corporate Accounts and Planning Controller at Wipro’s Corporate Office.
Prior to that, Gopalan worked at Union Carbide in a variety of positions

His expertise areas include financial management and engineering, corporate planning, resourcing,
corporate restructuring, legal and tax ecosystems.

G.Srinivasan, (MBA-IIMA) has over 25 years experience in Finance, Marketing and General
Management across leading corporations. He advises clients in the areas of strategic finance, strategic
planning advice for startups, Consulting, Venture Capital & Private Equity investments for corporates and
Mergers & Acquisitions.

Prior to joining Dawn Consulting, Srinivasan has worked at Wipro Finance as Vice President, Marketing,
SRF in various corporate functions and at Wimco and Pressmetal Corp.

Nagaraja Rao, (Chartered Accountant) has over two decades of experience in financial services,
information technology and hospitality industries. Rao specializes in debt financing and has been
instrumental in resource mobilization for a number of clients in Pharma, NBFC, Construction,
manufacturing and service industries like hospitality, software and healthcare. He has helped craft efficient,
effective and profitable delivery of financial solutions to clients. He also advises clients in the area of risk
management.

Rao has worked in companies such as Citicorp Information Technology Limited, Wipro, and Batliboi &
company.

Prakash Subramaniam, (MBA, CMA (USA)) has been with Dawn Consulting for over 6 years now.
He has helped numerous early stage companies in developing their business plans. He is a key participant
in the investment process and assignments involving valuations, structuring stock options, setting up India
operations and business research.

Bharathy Jayaprakash, (Chartered Accountant & Cost Accountant) has over a decade’s experience
in Audit and advisory functions. Her area of expertise is equity research, particularly on Indian Markets.
Her main activities include valuation of companies, facilitating debt and corporate restructuring. Prior to
joining Dawn Consulting, Bharathy has worked with Deloitte Haskin & Sells, Amba Research (India) Private
Limited, Audit office of New South Wales, Sydney, Australia.

Vilas Deshpande has over 30years experience in Finance and Accounts with various organizations. He
manages the Finance and Accounts function at Dawn Consulting.

Pushpanjali G Gurumath (CFA, MS (Finance)) recently joined Dawn Consulting. She is currently
involved in business research. Prior to joining Dawn Consulting, she has worked with Indian Institute of
Management, Bangalore, Cygnus Business Consulting & Research Pvt Ltd.
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Dawn Consulting
GA Alsa Glenridge,
32, Langford Road,
Bangalore 560 025 India.
Phone : +91 (80) 4114 2626
Fax: +91 (80) 41142437
Email: info@dawnconsulting.com
www.dawnconsulting.com