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    QUESTIONNAIRE Pepsico

    Uploaded by

    Vipul Kanojia
    This document is a questionnaire for a research study on the brand image of Pepsico products and its competition. It asks respondents for their contact information and then poses 10 multiple choice or short answer questions regarding the respondent's preferences between brands of cold drinks and snacks, awareness of brand taglines, celebrity endorsements of brands, ratings of product ranges of companies, and assessments of which brands best deliver on their promises.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    QUESTIONNAIRE Pepsico

    Uploaded by

    Vipul Kanojia
    4K views3 pages
    This document is a questionnaire for a research study on the brand image of Pepsico products and its competition. It asks respondents for their contact information and then poses 10 multiple choice or short answer questions regarding the respondent's preferences between brands of cold drinks and snacks, awareness of brand taglines, celebrity endorsements of brands, ratings of product ranges of companies, and assessments of which brands best deliver on their promises.

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    QUESTIONNAIRE pepsico

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    © Attribution Non-Commercial (BY-NC)

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    This document is a questionnaire for a research study on the brand image of Pepsico products and its competition. It asks respondents for their contact information and then poses 10 multiple choice or short answer questions regarding the respondent's preferences between brands of cold drinks and snacks, awareness of brand taglines, celebrity endorsements of brands, ratings of product ranges of companies, and assessments of which brands best deliver on their promises.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    4K views3 pages

    QUESTIONNAIRE Pepsico

    Uploaded by

    Vipul Kanojia
    This document is a questionnaire for a research study on the brand image of Pepsico products and its competition. It asks respondents for their contact information and then poses 10 multiple choice or short answer questions regarding the respondent's preferences between brands of cold drinks and snacks, awareness of brand taglines, celebrity endorsements of brands, ratings of product ranges of companies, and assessments of which brands best deliver on their promises.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3
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    Powered by AI
    The document content contains a questionnaire about beverage and snack brands like Pepsi, Coke, Lay's, etc.

    The purpose of the questionnaire is to conduct a research study on the brand image of Pepsico products and its competition in the market.

    The brands being asked about in the questionnaire include Pepsi, Coke, Lay's, Uncle Chips, Kurkure, Cheetos, Parle Agro.

    QUESTIONNAIRE

    Sir/Madam

    I am currently pursuing my MBA and conducting a research study on


    the Brand image of the Pepsico products and its competition in the market
    as a part of my Summer training program. So, kindly cooperate and
    contribute towards the completion of this research.

    Name of the Respondent : ______________________________

    Address : ________________________ Phone No. :


    ________________________
    ________________________
    Age: __ yrs.
    Gender : □ Male □ Female

    Education Level : □ Matric □ +2

    □ Graduation □ Post-Graduation

    1.) How much do you care about your choice between different brands of
    Cold drinks?

    □ Care □ Somewhat care

    □ Don’t care

    2.) Name the most popular snack brand that comes to your mind?

    ________________________

    3.) Do you think that Frito lay(Lay’s) has a monopoly in the snack
    market?

    □ Yes □ No
    4.) Identify the brands from their taglines, mentioned below:
    • Aap muskurayenge, bulbule gungunayenge __________
    • Yeh hai youngistaan , meri jaan _______
    • Its Dillogical, Sir jee _______

    • Seedhi baat, no bakwaas. Clear hai _______


    • Taste the thunder _______

    5.) Which brand do the following celebrity endorse:


    • Akshay kumar _________
    • Aamir khan _________
    • Ranbir Kapoor _________
    • Genelia d’souza __________
    • Sania Mirza ______

    6.) Rate the companies on the basis of their product range on scale of 1to
    10 .
    a. Pepsi b. Coca-cola _
    c. Parle-Agro

    7.) Which brand of snack do you prefer the most, rank the answers on the
    basis of your preferences ?

    a. Lay’s b. Uncle chips _


    c. Kurkure d. Cheetos _

    8.) Has the Youngistaan concept influenced the youth to go for Pepsi ?

    □ Yes □ No

    9.) What you want from the company to offer more?

    □ Carbonated drinks □ Health Drinks


    □ Non- carbonated drinks □ Flavored snacks

    10.) Which brand delivers their brand promise the most ?

    □ Coke □ Pepsi
    □ Sprite □ Thumbs-up

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