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    Coco Cola Week Assignment 4 Questionnaire

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    VIKASH RATHINAVEL K R XII B
    The document is a questionnaire that asks respondents about their consumption of cola drinks like Coca-Cola and Pepsi. It asks questions about which brands they prefer, how advertising affects their views and choices, and whether they would choose another brand if their preferred one was unavailable. The final questions ask which company has more aggressive advertising.

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    © All Rights Reserved
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    Coco Cola Week Assignment 4 Questionnaire

    Uploaded by

    VIKASH RATHINAVEL K R XII B
    45 views6 pages
    The document is a questionnaire that asks respondents about their consumption of cola drinks like Coca-Cola and Pepsi. It asks questions about which brands they prefer, how advertising affects their views and choices, and whether they would choose another brand if their preferred one was unavailable. The final questions ask which company has more aggressive advertising.

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    © © All Rights Reserved

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    The document is a questionnaire that asks respondents about their consumption of cola drinks like Coca-Cola and Pepsi. It asks questions about which brands they prefer, how advertising affects their views and choices, and whether they would choose another brand if their preferred one was unavailable. The final questions ask which company has more aggressive advertising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views6 pages

    Coco Cola Week Assignment 4 Questionnaire

    Uploaded by

    VIKASH RATHINAVEL K R XII B
    The document is a questionnaire that asks respondents about their consumption of cola drinks like Coca-Cola and Pepsi. It asks questions about which brands they prefer, how advertising affects their views and choices, and whether they would choose another brand if their preferred one was unavailable. The final questions ask which company has more aggressive advertising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    QUESTIONNAIRE

    1. Do you drink cola-soft drinks?

    Yes

    No If no, go to question 4.

    2. How many bottles do you drink per week?

    1-3

    4-6

    7-9

    3. What cola-brand do you drink the most?

    Coca-Cola

    Pepsi

    4. Which brand do you prefer as a best?

    Coca-Cola

    Pepsi
    5. Why do you prefer this product?

    Your Product:

    * By quality we mean the taste.

    ** Circle of friends implies that you prefer the product as a result of friends and family
    consuming it.

    6. Has your consumption of cola-soft drinks changed your lifestyle throughout the
    years? In that case, how and why?
    ________________________________________________________________
    ________________________________________________________________
    7. What is your view on Coca-Cola as a brand?

    Very good

    Good

    Bad

    Very bad

    8. What is your view on Pepsi as a brand?

    Very good

    Good

    Bad

    Very bad

    9. Do you know what Coca-Cola advertises?

    Yes: ________________________________________________

    No

    10. Do you know what Pepsi advertises?

    Yes: ________________________________________________

    No
    11. How much influence does the advertisement have on your choice of cola-product?

    Very much

    Very little

    12. What do you think about the fact that companies use celebrities in their advertising
    campaigns?

    Very good

    Good

    Bad

    Very bad

    13. How does this affect your view of the brand?

    Positively

    Negatively

    14. Would an advertisement with your idol affect your choice of cola-product?

    Yes

    No
    15. What do you think about the fact that Pepsi, was used by David Beckham in its
    advertising campaign?

    Very good

    Good

    Bad

    Very bad

    Does this affect your consumption of Pepsi?

    Yes

    No

    16. Which logo do you prefer?


    17. What do you think about the fact that companies sponsor different sports- and
    music events?

    Very good

    Good

    Bad

    Very bad

    18. How does this affect your view on the brand?


    ________________________________________________________________
    ________________________________________________________________

    19. If your desired soft drink brand (Pepsi/Coke) is not available then would you
    prefer other brand drink?

    (A) Yes, I’ll take some other brand to put off my thirst

    (B) No, I’m loyal to my brand

    20.Which company has more aggressive advertisement?

    (A) Pepsi

    (B) Coke

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