Ice Cream Factory Final Report
Ice Cream Factory Final Report
Ice Cream Factory Final Report
GROUP MEMBERS
Amit 7233
Ramzan 7131
SUBMITTED TO
TABLE OF CONTENTS
LETTER OF ACKNOWLEDGEMENT 5
MANAGEMENT 6
SPONSORS 6
MARKET APPRAISAL 7
MARKET SIZE 9
MARKET SEGMENT 11
TECHNICAL APPRAISAL 12
MANUFACTURING PROCESSES 12
HARDENING 15
EQUIPMENTS 18
FINANCIAL ANALYSIS 22
FINANCIALS 25
ECONOMIC ANALYSIS 26
ANNEXURES 27
COST OF LAND 27
ANNUAL PRODUCTION 30
BREAKEVEN 33
WACC 33
BIBLIOGRAPHY 34
LETTER OF ACKNOWLEDGEMENT
It is a matter of great satisfaction that all our efforts ended with this thorough report based on
PROJECT APPRAISAL. Here, we would like to state that firstly, it was a blessing of The
Almighty Allah that we completed this report without any barriers and shortcomings in between.
Secondly, this report came to a successful end due to the joint efforts and cooperation of all
group members who worked hard to make it better,
Last but not the least, we would to thank Sir Mohammad Ali Sheikh whose guidance and
teaching backed us all the way while preparing this report. His teachings are something, which
we will always carry with us ahead and make the most use of it wherever possible.
Regards,
Sidra Ahmed
Mohammad Ahsan
Amit
Ramzan
MANAGEMENT
The proposed project is being installed by mutual co-operation and the work will be managed by
hard working management team. Below mentioned are the names along with the designations
who will be responsible for managing the entire project in an appropriate and effective manner.
SPONSORS
The sponsors of the project are highly qualified and are well experienced in the business field.
Besides this, they have good business reputation in the industry.
Sponsors are capable enough to help in this project in order to make it possible and viable too.
Sponsor’s names are mentioned below:
i. Mohammad Ahsan
ii. Sidra Ahmed
iii. Amit
iv. Ramzan
MARKET APPRAISAL
There are lots of ice cream manufacturers in Pakistan, major raw materials for ice cream are butter, milk
and sugar, Pakistan is agricultural country so all the raw materials are easily available for it. If we deeply
look at the raw materials side, consumption of milk and sugar is now becoming a problem for Pakistan.
Pakistan is rated 4th largest milk producer country. 33bn of milk is produced annually in Pakistan. There
are around 8 million farming households in Pakistan. Thus, our proposed project will be beneficial as it is
being setup in the country that is rated among top most milk producing countries. Due to the rise in the
prices of milk and sugar, industries of Pakistan are no doubt facing a lot of problems. Punjab is one of the
major milk-producing province in Pakistan, thus we have planned to purchase milk from Punjab. Around
20 million of milk was produced in Punjab in the year 2002 and this has been increase further. Below
mentioned chart depicts that how much each region produces milk.
From the above graph, we can conclude that Punjab is one of the province that produces milk in an
abundance amount. Thus, purchasing milk from Punjab is a suitable decision for us.
Historically POLKA is the oldest and largest company in this industry their aim was to make their
product available everywhere in the Country, Walls took over polka and continued with this
differentiation of availability. Now there are number of producers’ e.g.; Omore, Hicco, Rocco, Gourmet
and yummy, they have significant market share as well.
In local market, an ice cream generally comprises of the below mentioned items:
PRODUCT QUANTITY
Sugar 12%-15%
Fat 10%
SNF 10%
MARKET SIZE
Pakistan has the market size of ice cream of around 70mn liters of the branded ice cream and if we look at
the unbranded sector then the size can be doubled. Unilever, one of the giant ice cream producers
witnessed an increase in volume growth of 15%;
Constant factors:
Below mentioned is the production capacity of Punjab and Sind per annum.
MILLION LITERS
PUNJAB
Walls 10.0
TOTAL 20.5
SINDH
Walls 13.0
Current demand for ice cream is around 170 million liters while its production from documented
sector is around 60 million liters that means there is a huge market available though their need is
satisfied by small producers but with good brand awareness this market can be captured.
MARKET SEGMENT
As our population is divided into rural and urban areas so their choices are different with respect to their
areas.
RURAL AREAS:
They are the people living in villages, mostly they are farmers by occupation, and their choice for ice
cream is very different they want thick and very creamy ice creams; they mostly prefer KULFA, so to
cater that market you have to come up with these types of products. However, one problem with them is
that they are not brand conscious and mostly unbranded producers satisfy them.
URBAN AREAS:
Currently they are real market for ice cream manufacturers, they are brand conscious and they prefer
specific company’s ice cream, their choices are Choc Bar, Cons, and others.
All the classes (lower, middle and upper) are customers for ice cream as they have different range in ice
cream prices, starts from 5 rupees to 50 rupees for one person.
TECHNICAL APPRAISAL
MANUFACTURING PROCESSES
Ice-cream is readily and easily available in a variety of forms such as chocolate-dipped bars and in
sandwiches form too. Ice cream is part of food that is loved by everyone. The manufacturing process of
ice cream comprises of ten steps that includes:
The first step is to arrange for the raw materials and store them at the suitable and perfect
environment in order to protect them from any danger.
The milk will arrives at the ice cream factory in the refrigerated tanker trucks from the local dairy
farms. The milk will be then pumped into 5,000 gal (18,925 1) storage silos that will be kept at the
temperature of around 36°F (2°C). Pipes will be used in order to bring the milk in the pre-measured
amounts to around 1,000 gal (3,7851) stainless steel blenders. Premeasured and quantified amounts of
eggs, sugar, and other additions are then further blended with the addition of milk for around eight to
ten minutes.
PASTEURIZING
Pasteurizing is a process which will be done in order to kill the bacteria. The mixture, which will be
blended, will be then piped to the pasteurization machine, which is made up of a thin stainless steel plates.
Hot water of around 182°F (83°C) flows on the one side of the plates. On the other side, the cold milk
mixture will be piped from the other side. The water will warm the mixture to the temperature of around
180°F (82°C), this process will thus helps in killing bacteria.
HOMOGENIZING
With the input of an intensive air pressure, sometimes as much as 2,000 pounds per square inch (141 kg
per sq cm), the hot mixture will be forced with the help of a small opening into the homogenizer. This
will eventually, breaks down the fat particles and will prevent them from separating from the rest of the
mixture. Homogenizer is one of the high-pressure piston pumps; therefore the mixture is further blended
as it is drawn into the pump cylinder on the down stroke and then forced back out on the upstroke.
COOLING
The mixture after the process of homogenizing will be then piped back to the pasteurizer where the cold
water at approximately 34°F (1°C), will flows on one side of the plates and at the same time, the mixture
passes on the opposite side. In this manner, the mixture is thus cooled to 36°F (2° C). Then the mixture is
pumped to 5,000 gal (18,925 1) tanks in a room set at 36°F (2°C), where it sits for around four to eight
hours to allow the ingredients to blend.
ADDING FLAVORS
The ice cream is then pumped to a stainless steel vats, each stainless steel vats will be holding up to 300
gal (1,136 1) of mixture. Flavorings are then piped into the vats and will be blended thoroughly
CONTINUOUS FREEZING
Now the mixture will be frozen. It is pumped into the continuous freezers that can freeze up to 700 gal
(2,650 1) per hour. The temperature inside the freezers is kept at -40°F (-40°C), liquid ammonia will be
using as a freezing agent. While the ice cream is in the freezer, air is injected into it. When the mixture
leaves the freezer, it has the consistency of soft-serve ice cream.
Source: http://www.madehow.com/Volume-3/Ice-Cream.html
If chunks of food such as strawberry or cookie pieces are to be added to the ice cream, the frozen mixture
is pumped to a fruit feeder. The chunks are loaded into a hopper at the top of the feeder. Another, smaller
hopper, fitted with a star wheel, is located on the front of the feeder. An auger on the bottom of the
machine turns the hoppers so that the chunks drop onto the star wheel in pre-measured amounts. As the
mixture passes through the feeder, the star wheel pushes the food chunks into the ice cream. The mixture
then moves to a blender where the chunks are evenly distributed.
PACKAGING
Automatic filling machines drop preprinted pint or half-gallon-sized cardboard cartons into holders. The
cartons are then filled with premeasured amounts of ice cream at the rate of 70-90 cartons per hour. The
machine then places a lid on each carton and pushes it onto a conveyer belt. The cartons move along the
conveyer belt where they pass under an ink jet that spray-paints an expiration date and production code
onto each carton. After the imprinting, the cartons move through the bundler, a heat tunnel that covers
each cup with plastic shrink wrapping.
HARDENING
9 Before storage and shipping, the ice cream must be hardened to a temperature of -10°F (-23°C). The
conveyer system moves the ice cream cartons to a tunnel set at -30°F (-34°C). Constantly turning ceiling
fans create a wind chill of -60°F (-5 1°C). The cartons move slowly back and forth through the tunnel for
two to three hours until the contents are rock solid. The cartons are then stored in refrigerated warehouses
until they are shipped to retail outlets.
Milk:
Milk is the main ingredient in production of ice cream and fluctuation in its price and availability directly
affects Ice cream’s price and production, Pakistan is the 4th largest milk producing country in the world,
Pakistan produces 33million liters of milk annually. Pakistan is not only exporting milk but its products
too. Pakistan has 50 million animals that is huge quantity but most of the farmers don’t want to connect
with the formal markets and this is the reason they don’t play significantly in economic growth of the
country.
Butter:
This is also related to milk, butter can be formed after processing of milk, and its consumption in ice
cream depends upon the type of ice cream if it is kulfa or some other creamy ice cream than it will be
used in large quantity.
Sugar:
Sugar is used to make ice cream sweet; it is used in all types of ice cream, nowadays its increased prices
and shortage causing trouble in ice cream production, it is 2nd most important crop in Pakistan, Pakistan
grows about 1 million hectares of sugarcane, more than all other cane producing countries except Brazil,
China, Cuba, India and Thailand.
Dry Fruits:
In some ice creams like “KULFA” dry fruits are used including almond, pista, this is also very famous in
rural areas of the country.
Flavor:
Food flavors are used in this all the flavors are easily available in the market and there is no hurdle to get
those flavors.
Fruit Pulps:
As ice creams are in different flavors and sometimes they are in flavor of different fruits, for this they
need pulp of that fruit too. E.g. to produce mango ice cream, mango pulp is required.
Cones:
For ice cream cone there is a need of cone with the ice cream, three main dry ingredients compose all
types of cones. Wheat flour, tapioca flour and sugar are chosen for baking quality, strength and sweetness
respectively.
EQUIPMENTS
The machineries / equipments used in manufacturing of ice cream are listed below.
Mixing units
Storage units
Homogenizer
Extrusion ice cream machines
Moulding ice cream machines
Filling ice cream machine
Hardening ice cream machines
Ice cream packaging machines
Hardening ice cream machines
Ice cream freezing machines
Choko bar hardner
Chocolate pot
Ice cream churner
Ice cream ageing machine
Brine tank
Surface cooler
Filling and Packaging line
We will use these machines in order to manufacture ice creams. The further details of the machinery are
given below:
MIXING UNITS
Mixing units are used in order to blend the mixtures and to soften them.
STORING UNITS
Storing units are further used to store the ice cream in order to protect it from any externalities.
FREEZING UNITS
I. LAND
The Ice cream factory will be spread over land of 500 Marlas, which is situated in one of the vast milk
production region of Pakistan i.e. Punjab at Sheikhupura Road near Highway. We have selected this
region due to the milk production as milk is the major raw material that is used in manufacturing ice
cream. In order to save our transportation cost, we have selected Punjab. The Factory is near from the
highway which will help us in delivering our finished goods to the other areas.
III. LABOR
Due to one of the main reason that is unemployment in the country, there are many unskilled labors that
are readily available in the region. On the other side, we will hire skilled labor too.
IV. UTILITIES
For the manufacturing / production of ice cream, a large amount of water as well as energy is required.
Due to the shortage of electricity, some problems may arise. But negotiations and agreements are under
consideration with LESCO in order to reduce any problems in future. Further, precautionary measures
will be taken by the company as well in order not to over use the electricity.
V. TRANSPORT FACILITY
Transportation facilities will be used in order to bring the milk, sugar and other raw materials to the mill.
On the other side, in house transportation facility will also be used in order to carry the material from one
hardener machine to the store rooms.
FINANCIAL ANALYSIS
Rs in
(000)
EQUITY
paid up capital 156392 156392 156392 156392
retained earnings 0 500374 1047615 1584524
total equity 156392 656766 1204007 1740916
total liability & equity 390979 891353 1415080 1911272
FINANCIALS
Total cost of project 380198.398
EQUITY 152079
Sales 1381500
NI 526709
WACC 12.64%
NPV 646044
IRR 64%
ECONOMIC ANALYSIS
3 641620
4 642119
5 642119
6 629619
7 431379
8 431379
9 431379
10 431379
11 422804
12 433930
13 433999
14 433999
ANNEXURES
COST OF LAND
Rs in (000)
AREAS IN UNIT TOTAL
S.NO DESCRIPTION MARLAS COST COST
1 purchase of land 500 350 175000
2 site preparation 60
3 registration fees 50
4 stamp duty 5
5 district council fees 20
6 transfer charges 100
TOTAL COST OF LAND 175235
ANNUAL PRODUCTION
1) the above capacity is based on 365 working days per annum at 100% capacity and project would start operation on 12,2012
2) operation efficiency of project assumed that 80% in first year of the operation and 85% in 2nd year
3) year end inventory is assumed that 5% of production of that particular year
4) we assumed to sell 100% of our production in local market selling prices assumed in accordance with the prevailing rates in the market
b)
2012 2013 2014
production of kulfa (1 ltr) 806400 856800 856800
add: opening inventory 0 40300 42840
Total available for sale 806400 897100 899640
less ending inventory -40300 -42840 -42840
Quantity sold 766100 854260 856800
c)
2012 2013 2014
production of kulfa cup (1 ltr) 8064000 8568000 8568000
add: opening inventory 0 403200 428400
Total available for sale 8064000 8971200 8996400
less ending inventory -403200 -428400 -428400
Quantity sold 7660800 8542800 8568000
d)
2012 2013 2014
production of mango (2 ltr) 403200 428400 428400
add: opening inventory 0 20160 21400
Total available for sale 403200 4485600 449800
less ending inventory -20160 -21400 -21400
Quantity sold 383040 427160 428400
e)
2012 2013 2014
production of mango (1 ltr) 806400 856800 856800
add: opening inventory 0 40300 42840
Total available for sale 806400 897100 899640
less ending inventory -40300 -42840 -42840
Quantity sold 766100 854260 856800
f)
2012 2013 2014
production of mango cup (1
ltr) 8064000 8568000 8568000
add: opening inventory 0 403200 428400
Total available for sale 8064000 8971200 8996400
less ending inventory -403200 -428400 -428400
Quantity sold 7660800 8542800 8568000
g)
2012 2013 2014
production of vanilla stick 672000 714000 714000
add: opening inventory 0 33600 35700
Total available for sale 672000 747600 749700
less ending inventory -33600 -35700 -35700
Quantity sold 638400 711900 714000
h)
2012 2013 2014
production of choc bar (1 ltr) 672000 714000 714000
add: opening inventory 0 33600 35700
Total available for sale 672000 747600 749700
less ending inventory -33600 -35700 -35700
Quantity sold 638400 711900 714000
SALES REVENUE
BREAKEVEN
Rs in (000)
FIXED TOTAL
DESCRIPTION VARIABLE COST COST COST
raw material 572140 0 572140
labor 37194 0 37195.2
manufacturing overheads 37406 171700 209106
depreciation 0 8315 8315
administration & general expenses 0 3876 3876
selling expenses 28 0 28
interest 0 37534 37534
amortization of preproduction
expenses 0 333 333
TOTAL 646769 221757 868526
sales value of production 1114649
[221757 / 1114649 -
Breakeven point 646769]
0.47
WACC
Rs in (000)
TOTAL 12.64%
BIBLIOGRAPHY