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    Sample Hotel Business Plan

    Uploaded by

    Ahad Alim
    The document provides an analysis for establishing a new Conrad-Hilton branded hotel in Dhaka, Bangladesh. It includes an analysis of key national economic statistics showing GDP and inflation rates from 2010-2014. Local hotel market statistics on room supply and demand from 2010-2014 are presented, along with an occupancy rate of around 70%. Competitors in the local market are analyzed through a SWOT analysis. Based on the market analysis, the proposed 310 room Conrad-Hilton hotel is expected to have a break even occupancy of 45% and help meet the minimum estimated demand of 515 rooms. Details of the proposed hotel such as facilities, staffing, and ownership structure are outlined.

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    Attribution Non-Commercial (BY-NC)
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    Sample Hotel Business Plan

    Uploaded by

    Ahad Alim
    2K views21 pages
    The document provides an analysis for establishing a new Conrad-Hilton branded hotel in Dhaka, Bangladesh. It includes an analysis of key national economic statistics showing GDP and inflation rates from 2010-2014. Local hotel market statistics on room supply and demand from 2010-2014 are presented, along with an occupancy rate of around 70%. Competitors in the local market are analyzed through a SWOT analysis. Based on the market analysis, the proposed 310 room Conrad-Hilton hotel is expected to have a break even occupancy of 45% and help meet the minimum estimated demand of 515 rooms. Details of the proposed hotel such as facilities, staffing, and ownership structure are outlined.

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    The document provides an analysis for establishing a new Conrad-Hilton branded hotel in Dhaka, Bangladesh. It includes an analysis of key national economic statistics showing GDP and inflation rates from 2010-2014. Local hotel market statistics on room supply and demand from 2010-2014 are presented, along with an occupancy rate of around 70%. Competitors in the local market are analyzed through a SWOT analysis. Based on the market analysis, the proposed 310 room Conrad-Hilton hotel is expected to have a break even occupancy of 45% and help meet the minimum estimated demand of 515 rooms. Details of the proposed hotel such as facilities, staffing, and ownership structure are outlined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views21 pages

    Sample Hotel Business Plan

    Uploaded by

    Ahad Alim
    The document provides an analysis for establishing a new Conrad-Hilton branded hotel in Dhaka, Bangladesh. It includes an analysis of key national economic statistics showing GDP and inflation rates from 2010-2014. Local hotel market statistics on room supply and demand from 2010-2014 are presented, along with an occupancy rate of around 70%. Competitors in the local market are analyzed through a SWOT analysis. Based on the market analysis, the proposed 310 room Conrad-Hilton hotel is expected to have a break even occupancy of 45% and help meet the minimum estimated demand of 515 rooms. Details of the proposed hotel such as facilities, staffing, and ownership structure are outlined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
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    At a glance
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    The document discusses the external environment, competitive analysis and demand quantification for establishing a Conrad brand hotel in Dhaka, Bangladesh.

    Key national statistics discussed include GDP growth, CPI growth, wage inflation and currency exchange rates from 2010-2015.

    The SWOT analysis compares the Revenue per Available Room (RGI) of competitors like Pan Pacific Sonargaon, Dhaka Sheraton, The Westin, Hotel Sarina and Radisson Water Garden from 2012-2015.

    Business Plan

    Conrad-Hilton Dhaka
    Analysis for Brand Hotel
    External Environment
     Key National Statistics
     National Economy & Market Analysis
     Local Economy & Market Analysis
    Key National Statistics

    2010 2011 2012 201 201


    3 4
    GDP Growth 6 6.3 6.7 7 7.1
    %
    CPI Growth 6 6 6.5 7 7
    %
    Wage 12.5 13 13 14 14
    Inflation %
    Currency 70 71 72 74 75
    Against USD
    Competitive Environment
     Key Local Hotel Market Statistics
     Local Market Synopsis
     SWOT Analysis of Competitors
     Competitive Summery
    Key Local Hotel Market
    Statistics
    2010 2011 2012 2013 2014
    440000 450000 450000 470000 500000
    Supply Of
    Room Nights
    300000 350000 320000 340000 350000
    Demand Of
    Room nights
    City 68 77 71 72 70
    Occupancy %
    Local Market Synopsis
     New Venture will be set up after recession &
    FDI will be increased.
    SWOT Analysis Of
    Competitors
     WESTIN Dhaka
     Radisson Water Garden Hotel
     Hotel Sarina
     Pan Pacific Sonargaon Dhaka
     Hotel Sheraton
    Summary
    Competitor Name 2012 2013 2014 2015
    RGI RGI RGI RGI
    Pan Pacific .86 .9 .9 .85
    Sonargaon
    Dhaka Sheraton .6 .75 .8 .9

    The Westin 1.47 1.3 1.1 1

    Hotel Sarina .5 .5 .45 .45

    Radisson water 1.3 1 .9 .79


    Garden
    Proposed Hotel .8 1.2
    Demand Quantification
     Average Occupancy 65%
     Break even Occupancy 45%
     Total Rooms ofcompetitors:1160(Approx)
     Total Potentials of Rooms:
     (Total Rooms X Average Occupancy)/ Break even
    Occupancy
     =(1160X65)/45
     = 1675
    Demand Quantification
     Minimum Demand
     ( Average Occupancy- Break Even Occupancy) X
    Total Rooms / Break Even Occupancy
     =(65-45)X1160/45
     =20X1160/45
     =515
    Demand Quantification
     Maximum No of Rooms
     Demand / Break Even Occupancy X100
     =515 / 45X100
     =1144

    Assume The Proposed Hotel No of rooms Will Be

    310
    Technical Details
    Profile of the Proposed Hotel
     Name: Conrad

     Star Category: 5/4 Star

     No of Rooms: 310

     Address: Dhaka

     Finance: Self or bank

     Type : Private Ownership

     Facilities: Accommodation, Restaurant, bar Etc

     Man power: 650

     Type of Contract: Permanent &Contractual


    Marketing Plan
     Will be discussed later
    Global Hotel Ranking
     Luxury
     Upper Upscale
     Upscale
     Mid scale
    Luxury Hotel
     Conrad------Hilton
     Ritz Carlton------Marriot
    Upper Upscale
     Hilton------Hilton
     Marriot-----Marriott
     Westin------Starwood
     Double Tree----Hilton
     Haytt Regency------Haytt
    Upscale
     Radisson----- Carlson
     Courtyard------Marriott
     Hilton Garden Inn----Hilton
    Mid scale
     Ramada
     Holiday Inn
     Best Western
    Our Brand Preference
     Upper Upscale
     Upscale
    Thank You

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