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    Some Marketers Feel That The Image of The Particular Channel in Which They Sell Their Products Does Not Matter-All

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    Harriet Blaire
    The document discusses the importance of marketing channels and consistency between a brand's image and the image of the channels used to sell that brand. It notes that marketing channels are the path goods and services take from producer to consumer, along with information, promotion, and payment. When developing a channel marketing strategy, an organization must consider factors like customer communications, value, partnerships, service, technology, and distribution. Some marketers believe the image of the channel does not matter as long as the right customers are there, while others maintain the channel image can be critical and must match the brand image.

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    Some Marketers Feel That The Image of The Particular Channel in Which They Sell Their Products Does Not Matter-All

    Uploaded by

    Harriet Blaire
    56 views1 page
    The document discusses the importance of marketing channels and consistency between a brand's image and the image of the channels used to sell that brand. It notes that marketing channels are the path goods and services take from producer to consumer, along with information, promotion, and payment. When developing a channel marketing strategy, an organization must consider factors like customer communications, value, partnerships, service, technology, and distribution. Some marketers believe the image of the channel does not matter as long as the right customers are there, while others maintain the channel image can be critical and must match the brand image.

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    THE

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    The document discusses the importance of marketing channels and consistency between a brand's image and the image of the channels used to sell that brand. It notes that marketing channels are the path goods and services take from producer to consumer, along with information, promotion, and payment. When developing a channel marketing strategy, an organization must consider factors like customer communications, value, partnerships, service, technology, and distribution. Some marketers believe the image of the channel does not matter as long as the right customers are there, while others maintain the channel image can be critical and must match the brand image.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views1 page

    Some Marketers Feel That The Image of The Particular Channel in Which They Sell Their Products Does Not Matter-All

    Uploaded by

    Harriet Blaire
    The document discusses the importance of marketing channels and consistency between a brand's image and the image of the channels used to sell that brand. It notes that marketing channels are the path goods and services take from producer to consumer, along with information, promotion, and payment. When developing a channel marketing strategy, an organization must consider factors like customer communications, value, partnerships, service, technology, and distribution. Some marketers believe the image of the channel does not matter as long as the right customers are there, while others maintain the channel image can be critical and must match the brand image.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    THE  

    MARKETERS   TRY  TO  PUT  THE  BRANDED  PRODUCT


    IN  FRONT   OF   THE   CUSTOMER  IN  EXACTLY  THE   SAME  MANNER.

    FOR   WHICH   THEY   USE   A   CHANNEL  FOR  DISTRIBUTION.

    SO   THE   CHANNEL   IS   ''  THE   ARM  OF   THE  MARKETING''


    OF   THE  BRANDED  PRODUCT.

    Marketing Channels is  the path or route taken by goods and services as they move from producer to
    final consumer; in addition to the goods and services themselves, title, information, promotion and
    payment also move along the marketing channels carry.
    HENCE   THE  CHANNEL  MUST  RELECT  THE  IMAGE   OF
    THE  BRAND.

    When an organisation is embarking on a channel marketing strategy, it needs to consider all the
    parameters  that  will encompass  customer communications,  customer value modelling, partnership
    marketing,  customer service operations, marketing technologies,   and   distribution.    
    CHANNEL  Partners must have the right positioning and market exposure in order to drive up sales in a
    real and meaningful way and thereby to increase profits.

    Some marketers feel that the image of the


    particular channel in which they sell their
    products does not matter-all
    Some marketers feel that the image of the particular channel in which they sell their products
    does not matter-all that matters is that the right customers shop there and the product is displayed
    in the right way. Others maintain that channel images-such as a retail store-can be critical and
    must be consistent with the image of the product.

    Take a position: Channel images do not really affect the brand images of the products they sell
    that much versus channel images must be consistent with the brand image.

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