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    Analysis

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    taimoorkhan859538
    The document summarizes survey results about customers switching between different cellular service providers in Pakistan. It shows that 37.7% of customers switched providers, with a significant association between previous and current providers. It also analyzes mean customer preferences for different providers and finds they are not uniform. Finally, it notes Mobilink's share decreased for male customers but increased for females, indicating gender plays a role in market share.

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    Analysis

    Uploaded by

    taimoorkhan859538
    21 views2 pages
    The document summarizes survey results about customers switching between different cellular service providers in Pakistan. It shows that 37.7% of customers switched providers, with a significant association between previous and current providers. It also analyzes mean customer preferences for different providers and finds they are not uniform. Finally, it notes Mobilink's share decreased for male customers but increased for females, indicating gender plays a role in market share.

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    analysis

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    The document summarizes survey results about customers switching between different cellular service providers in Pakistan. It shows that 37.7% of customers switched providers, with a significant association between previous and current providers. It also analyzes mean customer preferences for different providers and finds they are not uniform. Finally, it notes Mobilink's share decreased for male customers but increased for females, indicating gender plays a role in market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Analysis

    Uploaded by

    taimoorkhan859538
    The document summarizes survey results about customers switching between different cellular service providers in Pakistan. It shows that 37.7% of customers switched providers, with a significant association between previous and current providers. It also analyzes mean customer preferences for different providers and finds they are not uniform. Finally, it notes Mobilink's share decreased for male customers but increased for females, indicating gender plays a role in market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Which service you was using previously?

    * Current Celluler Service used Crosstabulation

    Count
    Current Celluler Service used
    Mobilink Telenor Ufone Warid Total
    Which service Mobilink 34 20 18 8 80
    you was using Telenor 20 0 14 6 40
    previously? Ufone 24 8 16 2 50
    Warid 10 4 2 4 20
    Paktel/ Zong 2 6 0 2 10
    Total 90 38 50 22 200

    The above table is showing the pattern of switching the mobile phone users from one to another
    service. The table is evident that a behavior of switching is obtained from all brands to other brands
    further that this behavior is tested by the chi square test of association which results that the
    association between the switching from previous to current brand is approximately (37.7%) which is
    significant (χ2= 32.315 with p-value = 0.01) and it refers that there is a significant association between
    the current and previously used brand. It is obviously due to any one of the brand loosing his share to
    determine this effect we asked about the preference of the customers in terms of ((()))). Also the mean
    preferences were observed and tested their uniformity (Similarities) by the chi square test of uniformity
    and it results as.

    mean

    Cumulative
    Frequency Percent Valid Percent Percent
    Valid 1.64 2 1.0 1.0 1.0
    3.09 2 1.0 1.0 2.0
    3.18 2 1.0 1.0 3.0
    3.27 4 2.0 2.0 5.0
    3.36 8 4.0 4.0 9.0
    3.45 4 2.0 2.0 11.0
    3.55 2 1.0 1.0 12.0
    3.64 4 2.0 2.0 14.0
    3.73 16 8.0 8.0 22.0
    3.82 16 8.0 8.0 30.0
    3.91 6 3.0 3.0 33.0
    4.00 18 9.0 9.0 42.0
    4.09 10 5.0 5.0 47.0
    4.18 16 8.0 8.0 55.0
    4.27 44 22.0 22.0 77.0
    4.36 28 14.0 14.0 91.0
    4.45 8 4.0 4.0 95.0
    4.55 2 1.0 1.0 96.0
    4.64 6 3.0 3.0 99.0
    4.73 2 1.0 1.0 100.0
    Total 200 100.0 100.0
    Histogram

    60

    50
    F re q u e n c y

    40

    30

    20

    10

    Mean =4.04
    Std. Dev. =0.428
    N =200
    0
    1.00 2.00 3.00 4.00 5.00
    mean

    The above table is showing that the average preferences are not same (Uniform) and most of the
    persons i.e. 140 (around 70%) of the respondents agreed with the objective that they switched their
    cellular network due to the factors ((()))

    Cellular Service
    Gender
    Previous Current
    Male 38% 32%
    Female 42% 58%

    Further analysis is showing that the share of the mobilink is decreased in male but increased in female
    so there may be share of mobilink not goes down but there is a significant role of the gender is found on
    the mobilink share

    Conclusion:

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