Ukay-Ukay: Its Impact On Fashion in The Philippines (Part 2)

Ukay-Ukay: Its
Impact on Fashion
in the Philippines
(Part 2)
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Page 1
Ukay-Ukay:
Its Basic
Concepts

Page 2
What is Ukay-Ukay?
•“Ukay-ukay” is a Visayan term that translates to “sift
through” or “dig up.”
•Ukay-ukay is most commonly used to refer to the

industry that caters to the sale of secondhand imported
garments.
•It originated in Baguio City, where it has been

typically called wagwagan, and was later adapted in
other places. The industry first began with stalls at the
sidewalks.

Page 3
•Ukay-ukay may be considered a "special" type of good available in
the market.
it has a different marketing and sale process.

how it enters the market is unique.
•Wagwag or Ukay-Ukay items usually originate from Hong Kong,

United States, Canada, Australia, Japan, and Northwestern Europe.
•Ukay-ukay clothing is packed in box sizes similar to those standard

pasalubong boxes. Box sizes, though, differ by size and clothing
quality.
•The regular box has a cubic dimension of one meter on each side,
while the jumbo box is about 0.25 meters to 0.5 meters bigger than the
regular-size box.

Page 4
Page 5
Basic Terminologies
• Selections
– refers to secondhand clothing that have been
segregated upon their arrival at their respective ports
of entry.
• NSG (Not So Good)

– type of quality and box size available for purchase.
– the not so good type garments but can still be used.
– Sometimes contains good quality clothes.

Page 6
Commodities in Ukay-Ukay
Available for Sale
• Garments (blouses, dresses, jackets, pants, skirts, shirts,
long sleeves, sandos, shorts, sleeveless, etc.)
• Shoes
• Bags
• Toys (Stuffed toys, Hard toys)
• Blankets ,Comforters, Carpets
• Slippers
• Children’s shoes, clothes, etc.
• Accessories (including caps)
• Undergarments
Page 7
Pricing
• “New arrival” or new arrival garments are definitely more
expensive than the old ones.
• Branded items are more expensive than other items but
relatively 60%-80% cheaper than new branded items sold
at malls.
• As weeks go by, the unsold items get discounted at 20-
50%.
• As time passes and as new arrival garments are delivered,
the price of the garments will fall and becomes 3 for 100
and become cheaper during “sale” (end of season sale,
Christmas season sale, etc.)

Page 8
New Arrival Items
• are usually the most expensive items in an ukay-ukay
store.
• the most favored and much awaited items by the
customers and the selectors.
• Arrivals of ukay-ukay garments usually have an
interval of 2-3months.
• “If you wait longer, the prices become cheaper. When
there are new arrivals, they become expensive again.”

Page 9
New Arrival Sale

Page 10
Raberly
Home of Imported Quality Clothing,
Shoes, and Bags
• located along Katipunan Avenue
• Branches:
 Harrison Plaza
 Katipunan Avenue
 Quezon Avenue
 SM Valenzuela
 Pasay Rotonda
 Edsa Pasay
 MRT North Edsa
 Mindanao Avenue
Page 11
Anonas, Cubao
• famous for its four-storey high ukay-ukay building.
• Located here are several ukay-ukay stores including:

Page 12
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Page 14
Who patronizes ukay-ukay?
• According to the branch manager of Raberly in Katipunan,
people who belong in high-income families are mostly their
customers but people who belong in middle- and low-income
families are also in great number.
• Common Customers:
– Celebrities
– Students
– Employees
– Selectors
– Elders
• Peak days: during paydays
– Peak hours: 5:00-8:00 pm
Page 15
Selectors, Customers, etc

Page 16
New Arrival: Suki

Page 17
NSG, Customers, etc

Page 18
The Effect of Ukay-ukay on
Fashion in the Philippines
 Cultural Appropriation
• “Philippine Manufacturers are certainly aware of this
“allure of the foreign” (Orlove and Bauer, 1997) as many
of the products they manufacture in the Philiipines
proudly sport their own slightly revised versions of such
labels such as Levi’s, Wrangler, and Reebok.” (Milgram,
2004)
• Levy, Rangler, Reeboc
• Ukay-ukay encapsulates close association between
“foreignness” and “progress”. (Milgram, 2004)

Page 19
Kinds of clothes customers
usually buy
• Dresses
• Branded clothes
• Mini Skirts
• Sleeveless
• Cardigans

Page 20
• Coordinating colors, finding the correct fit and
combining the right mix of garments is a priority for
teenage shoppers. (Hansen, 1999)
• Consumers exercise their preferences by choosing

and manipulating goods to construct messages about
themselves. (Milgram, 2004)
• “local authorship over the West’s used

clothing”(Hansen, 1999:357)

Page 21
• “they “mean” only because they have already been
arranged, according to social use, into culture codes
of meaning, which assign meanings to them...” (Hall
and Jefferson,1976:55)
• Positive association of second-hand clothing with
customary giving and receiving
• Multifaceted statements of identity
• “allow those who employ them to supply part of their
meaning” (Guiberbau, 1996: 81)
 “Cheap but fashionable ” items promoting cheap

fashion.
Page 22
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Page 25
References:
• Milgram, B.L., “Refashioning Commodities: Women and the Sourcing of
Secondhand Clothing in the Philippines,” Anthropologica, 2004, 189-200.
• Abueg, L. “Economics of Secondhand Retail Trade: An Analysis of the

Market for Ukay-ukay”<
http://findarticles.com/p/articles/mi_qa5519/is_200501/ai_n21364449/?
tag=content;col1> 2005 (Accessed February 28, 2011)
• Joson, I. “Fashion Cents” < http://g.theguidon.com/2009/10/31/fashion-

cents/> (Accessed February 26, 2011)

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Ukay-Ukay: Its

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•Ukay-ukay is most commonly used to refer to the

•It originated in Baguio City, where it has been

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it has a different marketing and sale process.

•Wagwag or Ukay-Ukay items usually originate from Hong Kong,

•Ukay-ukay clothing is packed in box sizes similar to those standard

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• NSG (Not So Good)

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• Consumers exercise their preferences by choosing

• “local authorship over the West’s used

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 “Cheap but fashionable ” items promoting cheap

• Abueg, L. “Economics of Secondhand Retail Trade: An Analysis of the

• Joson, I. “Fashion Cents” < http://g.theguidon.com/2009/10/31/fashion-

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