OBJECTIVE OF THE STUDY

To know the competition level and the competitive advantage of Godrej with the
Other home appliances product provider companies in LUCKNOW CITY. This study is based
on the selected area’s market share. For knowing the competition level and
the advantage the objective is divided into different segments. These are as
follows….

PRIMARY OBJECTIVE

The primary objective of the study was, to analyze the position of Godrej against its
competitors.

SECONDARY OBJECTIVES

_ To know that how many dealers deal with Godrej in the selected Areas.
_ To know the dealers perceptions towards their sale of home appliances.
_ To find the awareness among the dealers about godrej and its new products.

INTRODUCTION
It Is a Thing of massive gratification for me to présent This Summer Training Project
Report on the topic “To study the Market Share of Godrej with other Companies in
Lucknow “
Home Appliance Product is on the rise and recent technological innovations have
dramatically enhanced the capabilities of the same. Leveraging the power of these
new capabilities, various business sectors are working together to offer a wide array
of services. Each sector is looking for the next "killer application," yet we are still
learning about people's information and Daily needs.
This project attempts to identify and define areas related to Dealer behaviour
regarding new product purchase/sale . It also attempts to develop at least first
approach to these areas, to think through policies, principles, and practices to
accomplish the new tasks and to satisfy the Dealers needs. By this practical training
I am able to equip the manager with the understanding, the thinking, the knowledge,
and the skills for todays and also for tomorrow’s market exigency.
Initially I was just having the bookish knowledge about all Marketing policies,
practices and functions, but after joining this organization, I got most of the practical
knowledge. I have come to know, what actually happens in the organizations.
Though it is not possible to have the information of all the spheres in market, in
such a very short period, but I tried to get more and more about all functions and
practices applied in practical working, I have particularly stresses on.

Executive Summary

The SIP titled ‘To study The Market Share of Godrej with other companies in
Lucknow’. The main objective of the study was to know how the of Godrej sale
perceive in Lucknow City. Dealers are satisfied with the services provided by Godrej
and also to identify the factors affecting the preferences of the Dealers. The other
objective of this report is to know the needs and wants, buying behaviour of the
customers toward their Home Appliances. As a part of my study I covered most of
the Area in Lucknow like Hazratganj, Saproomarg, Vikas Nagar , Kapoorthala,
Aliganj, Mahanagar, Indira Nagar, Alambagh , Transport Nagar, Nirala Nagar .A list
of area was given by my industrial guide. There are 50 Dealers which are surveyed
by me in a given time period of 45 days. The sampling technique used for this study
was simple random sampling and the sample size was 50 .The tool which I used to
analyse the data was simple average method and the data’s where put in tabular
form as well as in chart form also. In that manner I prepared a questionnaire of 12
questions which reflects all aspects of my report.
 NEED AND SCOPE OF STUDY
Today, for any organization or firm to survive in this competitive world depends on its
ability to be dynamic and be different from the competition to be unique in the
industry.Customer Satisfaction helps every organization to keep the existing customer and to
build new customer.

This research is aimed at profiling the standard customer with an aim to increase the
network and improve company-customer relations. The information gathered through
this research can be used by the company to improve its services and became more
customers friendly. This can increase the goodwill of the company and its overall
performance.

Thus this study is aimed to provide the management with some knowledge about its
status in market both in terms of sales and customer awareness. The research also
aims to provide some ideas to improve the company’s present condition.
To know the competition level and the competitive advantage of Godrej with the
other product/ service provider companies in LUCKNOW. This study is based on the
selected Areas, For knowing the competition level and the advantage the objective
is divided in to different segments. . This will provide help in launching the new plans into the
market.
AREA OF STUDY- LUCKNOW
PERIOD OF STUDY – 2 MONTHS

GODREJ GROUP PROFILE

Started in 1897 as a locks manufacturing company, the Godrej Group is today one of
the most accomplished and diversified business houses in India. Godrej's success
has been driven by the company's commitment to delivering innovation and
excellence. Through the consistent application of this commitment and a century of
ethical business conduct, Godrej has earned an unparalleled reputation for trust and
reliability.

In 1930, Godrej became the first company in the world to develop the technology to
manufacture soap with vegetable oils; that spirit of innovation has continued
throughout the organization's history. Today Godrej is delivering consumers exciting
innovations across a spectrum of businesses. The company's pursuit of excellence is
equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes
were the only security equipment whose contents were unharmed; an equal level of
product quality continues to be expected from every product bearing the Godrej
brand name. Godrej management understands that the company's greatest asset is
the trust and faith that consumers have reposed in it, and recognizes that the
company must continue to earn this trust. This translates to the organization
delivering outstanding quality and value in everything it does.

Godrej's ethical and visionary practices have allowed the company to successfully
expand into a number of businesses. Today Godrej is a leading manufacturer of
goods and provider of services in a multitude of categories: home appliances,
consumer durables, consumer products, industrial products, and agri products to
name a few. A recent estimate suggested that 350 million people across India use
Godrej products. The group has more recently entered the real estate and
information technology sectors, and management views these as avenues for
enormous growth.
The Godrej Group stands in a strong position today. With annual sales in excess of
$1 billion, a workforce of approximately 18,000, and a strong diversified portfolio,
Godrej has proven its ability to deliver strong financial performance.
GODREJ GROUP OF
COMPANIES
 The Godrej Group

The Godrej Group has interests in a wide range of businesses. Apart from GCPL,
the major Companies In the Group include:

Godrej & Boyce Manufacturing Co. Ltd. – a leading manufacturer of office and
home equipments including appliances, furniture, locks, security equipment, storage
solutions and Industrial equipment

Godrej Industries Ltd. – a leading manufacturer of oleo chemicals that are used in
more than two dozen industries. The Company also has a presence in the foods
business.

Godrej Agro vet Ltd. – the market leader in animal feeds and innovative agri
products in India. The Company also has a presence in the branded poultry, rural
retailing and oil palm sectors.

Godrej International Ltd. – engaged in international trading.

Godrej Sara Lee Ltd. – a joint venture with Sara Lee Corporation, USA and a
leading Manufacturer of household insecticides.
Geometric Ltd. – a specialist in Product Lifecycle management software solutions
for the Mechanical design, manufacture and industrial markets.

Godrej Properties Ltd. - a leading developer of residential and commercial

premises.

Godrej Hershey Ltd. – markets juices, fruit drinks, soya milk based drinks, edible oil
and Packaged tea. In FY 2006, GBFL has acquired 100 percent stake in ‘Nutrine
Confectionery Company Pvt. Ltd.’ (Nutrine). In April 2007, the company entered into
a joint venture with the Hershey Company, North America’s leading chocolate and confectionery
manufacturer, to Manufacture and distribute confectionery, snacks and beverages across India.
Being part of the Godrej Group allows Godrej Consumer Products to draw upon the rich heritage
and Experience of the Group.

In line with GCPL’s vision and long-term business objectives, all corporate Decisions
are independently taken by the Company’s highly respected Board in conjunction
with Competent management teams, keeping in view the best interest of all its
stakeholders.

BUSINESS FACTS

Continuously expanding marketing and sales infrastructure

• GCPL possesses a well entrenched and established distribution network serviced

by a highly motivated sales organization
• Consistent focus on enhancing reach and presence especially in growing domestic
rural regions as well as international markets
• Sophisticated IT connectivity with distributors

Robust manufacturing and Supply

 Chain competencies
• State of the art manufacturing facilities spread across the country
• Factories strongly committed to TQM culture, adhering to International & Indian
Standards and systems and following Good Manufacturing Practices (GMP)
• Sophisticated ERP systems across the business

Well-developed R&D capabilities

• Focus on innovation and development of novel consumer centric products and

Processes
Energized and experienced teams

• Strong focus on enhancing skills and competencies across functions through

training & periodic reviews
• Young Executive Board comprising young managers formed as part of a Group
initiative to Devise strategies and identify new opportunities

Corporate Governance

• Envisages attainment of the highest levels of transparency, accountability and

equity in all Facets of its operations and in all its interactions with its stakeholders
including shareholders, Employees, lenders and the Government.
• Committed to achieve and maintain the highest standards of Corporate
Governance.
• Ensures that all its actions serve the underlying goal of enhancing overall
Stakeholder value Over a sustained period of time.
• The Company continues to enjoy a corporate governance rating of CGR2+
(pronounced as CGR two plus) and Stakeholder Value Creation Rating of SVG1

Godrej consumer Products Ltd.-A Historical Perspective

The Consumer Products business of the over 80 year-old erstwhile Godrej Soaps
Ltd. (GSL) was Demerged into the newly incepted Godrej Consumer Products on
April 2001, pursuant to a scheme of demerger. As envisaged in the scheme of
demerger, the name of Godrej Soaps Ltd. (GSL) was also changed to Godrej
Industries Ltd. (GIL). GIL retained the businesses of industrial chemicals, medical
Diagnostics and estate operations. With effect from April 1, 2001 the capital of GSL
was reorganized from shares of Rs.10/- each to shares of Rs. 6/- each in GIL and Rs.
4/- each in GCPL. Each equity shareholder of GSL was issued and allotted one
share of the face value of Rs. 4/- in GCPL for every one share of the face value of
Rs.10/- held in GSL. The record date for the above issue was May 3, 2001.
The Board of Directors at the Annual General Meeting on July 2006 subsequently
approved the subdivision of equity shares of the Company from shares of the face
value of Rs 4 each to four shares of the face value of Re 1 each.

GCPL was thus created to be a focused FMCG Company following best in class
norms for Corporate Governance and business practices to enable shareholders and
the investing public to fully understand and appreciate its performance in the FMCG
space.

COMPANY OVERVIEW
Name: Godrej Consumer Products Limited

Stock code Reuters: GOCP.BO Bloomberg: GCPL.IN

NSE: GODREJCP, BSE: 532424

Sector: FMCG

Market cap (as on 31-Mar-10): Rs. 34.28 billion

Floating stock (ex-promoter holding): 30.27% (as on 31-March-09)

Floating stock market cap: Rs. 10.37 billion (as on 31-March-09)

BUSINESS DRIVERS, SUSTAINERS, ENABLERS

Key drivers
• Focus on completely understanding consumer requirements and behaviour and
introduction of innovative new products
• Consistent focus on delivering Value for Money products
• Globalization – introducing new product ranges, new variants and exploring new
Geographies
Key sustainers
• Rich heritage and experience across identified segments
• Competent and experienced management team backed by committed executives
and Workforce
• Cutting edge manufacturing and operating infrastructure.
Key enablers
• Introduction of efficiency oriented measures like ‘EVA’ to encourage a result
Oriented Approach and reward correct decision-making.
• Focus on brand building.
• Cutting edge IT and systems infrastructure designed to optimize accounting,
manufacturing, marketing and sales.
• Robust technology base and established systems and processes to ensure
consistency in Quality.

ORGANIZATIONAL DEVLOPMENT

To grow in an increasingly competitive and dynamic environment, the Company

places great Importance on developing its human resources. Various initiatives are
undertaken keeping in mind Overall organizational development, with a strong
emphasis on enhancing employee productivity, Accountability and efficiency, while
also allowing the Company to be more market focused, Consumer-centric, cost
conscious with deep consumer insights. As a testimony of the Company’s well
Structured HR approach, GCPL was ranked as the 11th Best Employer in India in
the Outlook Business Hewitt Best Employers in India 2009 Study and as one of the
25 Best Employers in Asia in the Wall Street Journal Asia – Hewitt Best Employers in
Asia 2009 Study. GCPL was ranked 6th in the Best Companies to Work For in India
Survey conducted by Business Today and Mercer TNS and was Ranked9th amongst
250 companies in India as the Great Place to Work conducted by The Great Place to
Work Institute in 2008. Some of the initiatives taken by the Company are given below:

GCPL has a Performance Linked Variable Remuneration approach in its compensa-

tion policies, facilitating a transparent performance management system. This
system, based upon the’ Balanced Scorecard’ methodology, has a strong focus on
EVA enhancement among the Employees, creates a framework for performance