Godrej
Godrej
Godrej
Methodology
1) The data collected for the study of marketing strategies of Godrej & Boyce group is largely secondary data which will be taken with the help of Google search engine, websites related to the products of the group, text books, magazines and newspapers. 2) The help of Godrej outlets and marketing team members of the group will be taken to understand the strategies of the company. 3) Various tables, graphs, matrix and ratios will be used to analyze the profitability, growth and market share of the company.
Limitations
a) industry.
b)
The study is only related to a particular company in the The information to be used in this project is secondary as it will be taken from newspapers, internet and magazines.The ratios, graphs and tables are based on my observations and do not refer to the views of experts in the industry in general. Hence, there may be chances of discrepancies in the observations. The prices of various products to be mentioned are subject fluctuation depending on the sales, discounts, state and period.
c)