PERFORMANCE APPRAISAL of Britania
PERFORMANCE APPRAISAL of Britania
PERFORMANCE APPRAISAL of Britania
ON
“PERFORMANCE APPRAISAL
SUBMITTED BY:
DEEPALI GARG
ACKNOWLEDGEMENT
I readily acknowledge my indebt ness to my parents whose support, dedication and honest efforts
external guides Mr. S.K. Mathur, Mr. Pandey, Mr. R.V. Singh, Mr. Deepak, and Mr. Dubey
whose constant encouragement and valuable suggestion gave back bone support in completing
this project.
I take the opportunity to thanks to Dr.Abhay Pradhan for motivating, encouraging, guiding and
supporting at every step and sparing his valuable time for me.
Last but not the least I record my sincere thanks to all beloved and respectable persons who
Above all I praise “GOD” the most beneficial, the most merciful that I have been able to
DEEPALI GARG
DECLARATION
I DEEPALI GARG student of PGDHRD II sem. of UPRTOU hereby declare that this project
Dr.Abhay Pradhan is my original work. The entire analysis and conclusion of this report are based on
The empirical finding in the report are based on the data collected myself while preparing this
project. I have not copied any thing from any source or other project submitted for the similar purpose,
if any.
DEEPALI GARG
CONTENT
ACKNOWLEGEMENT
DECLARATION
PANTNAGAR UNIT
• Introduction
• Company Profile
• Department of the company
• Sample Size
• Method of Sampling
• Area of work
• Method of Data collection
• Objective of the study
• Scope of the study
• Limitation of the study
• Sources of data collection
CHAPTER-3: PERFORMANCE APPRAISAL
• Definition of Performance
• Trends, Objectives,& Features of Performance Appraisal
• Process & Methods of Performance Appraisal
• 360 Performance Appraisal
• Key elements of Performance Appraisal
• Problems of Performance Appraisal
• Process of Performance Appraisal
• Process of Appraisal in Britannia Industries Limited
CHAPTER-5: RECOMMENDATIONS
CHAPTER-6: CONCLUSION
CHAPTER-7: BIBLIOGRAPHY
CHAPTER-I
INTRODUCTION
ABOUT
THE COMPANY
COMPANY OVERVIEW
The story of one of India’s favorite brands reads almost like a fairy tale. Once upon a time, in
1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with
an initial investment of Rs.295. The company we all know as Britannia today.
The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of
electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the
Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But, more importantly,
Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II,
the Government reposed its trust in Britannia by contracting it to supply large quantities of “service
biscuits” to the armed forces.
As time moved on, the biscuit market continued to grow… and Britannia grew along with it.
In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry’s who till now
distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding
crossed 60%, firmly establishing the Indian ness of the firm. The following year, Britannia Biscuit
Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the
Rs.100crores revenue mark.
On the operations front, the company was making equally dynamic strides. In 1992, it celebrated
its Platinum Jubilee. In 1997, the company unveiled its new corporate identity – “Eat Healthy, Think
Better” – and made its first foray into the dairy products market. In 1999, the “Britannia Khao, World
Cup Jao” promotion further fortified the affinity consumers had with ‘Brand Britannia’.
Britannia strode into the 21st Century as one of India’s biggest brands and the pre-eminent food brand of
the country. It was equally recognized for its innovative
Approach to products and marketing: the Lagaan Match was voted India’s most successful promotional
activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India’s most
successful product launch. In 2002, Britannia’s New Business Division formed a joint
Venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods
Pvt. Ltd. Was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia
‘One amongst the Top 200 Small Companies of the World’, and The Economic Times pegged Britannia
India’s 2nd Most Trusted Brand.
Today, more than a century after those tentative first steps, Britannia’s fairy tale is not only going strong
but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to
crores of rupees in wealth for Britannia’s shareholders. The company’s offerings are spread across the
spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-
oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of India’s one
billion populations and a strong management at the helm means Britannia will continue to dream big on
its path of innovation and quality. And millions of consumers will favor the results, happily ever after.
COMPANY PROFILE
Registered office of Britannia Industries Limited is situated in West Bengal. This company is registered
under Companies Act, 1956.
Britannia biscuits Company Limited was originally incorporated on 21st March 1918under Indian
Companies Act under the name “The Britannia Biscuits Company Limited” under section 21 of
Companies Act and approval of Central Government.
The main aim of the Company is to make available good and improved quality biscuits to each and
every part of the country.
The Company is perusing for ISO14001certificate and it is ISO 22000 certified.
The Company was established at the Pantnagar branch on 21st May 2005 mainly for production with a
production coverage area of approximately 20 acres.
The control of management is through Board of Directors.
The Company’s head and registered office and works place are located at the below mentioned
addresses:
Britannia –the ‘biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its
success has been its ability to resonate with the changes in consumer needs-needs that have varied
significantly across its 100+ year epoch. With consumer democracy reaching new levels, the one
common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness
of health. People are increasingly becoming conscious of dietary care and its correlation to wellness and
matching the new pace to their lives with improved nutritional and dietary habits. This new awareness
has seen consumers seeking foods that complement their lifestyles while offering convenience, variety
and economy, over and above health and nutrition.
Britannia saw the writing on the wall. Its “Swasth Khao Tan Man Jagao” (Eat Healthy, Think Better) re-
position directly addressed this new trend by promising the new generation a healthy and nutritious
alternative-that was also delightful and tasty.
Thus, the new logo was born, encapsulating the core essence of Britannia – healthy, nutritious, and
optimistic – and combining it with a delightful product range to offer variety and choice to consumers.
ANNUAL PERFORMANCE (FY 2006)
Britannia’s gross sales turnover increased to Rs18179 million in 2005-06 from Rs16,154 million in the
previous year, registering a growth of 13%. Operating profit at Rs1,763 million increased by 7%, profit
before tax and exceptional items at Rs.1,958 million declined by 19% against 2004-05 , impacted by the
profit on sale of long term investments that accrued to ‘other income’ last year.
The Company achieved these results despite significant increases in input cost, particularly sugar, fuel
and oils, coupled with aggressive pricing in the industry. Your Company’s focused initiatives on
commercializing market place opportunities, supply chain efficiencies and overall cost management
resulted in its top line growth and profitability. Operating margin at 10.3% in 2005-06 compared with
10.9% in the previous year was impacted by the inflation in input costs.
Despite stiff competition, your Company stabilized and held its overall market share at 31.7% in volume
and 38.8% in value for the last year.
Exports turnover during the year was Rs111.71 million against Rs71.65 million in 2004-05, a growth of
56%.
After considering all the exceptional items, Profit before tax and Net Profit works out to Rs.2,007
million and Rs.1,464 million respectively. Earnings per Share are Rs.59.96 for 2005-06.
Britannia believes in giving the best value to consumers through its brands and constantly looks for
ways to enhance the overall consumer experience. 2005-06 witnessed a boost in product
innovation and renovation and as many as six new launches were executed and well received in the
market. The Company’s largest brand – Tiger, was successfully renovated with the re-staging of Tiger
Glucose and the fortification of Tiger Creams.
New variants were introduced in Treat Duet and “Pepper Chakkar” was launched under the 50:50 brand
umbrellas. The Compay also introduced Marie Gold Doubles in a totally new to market format and a
new range “Greetings” – an assortment of biscuits was introduced during Diwali, targeted at the large
gifting opportunity.
The Company also seized the growing opportunity in adjacent categories like Cakes and the launch
of Cup Cakes was the first step in strengthening this business.
Additionally, new packaging formats were introduced in several markets to tap into attractive price
points from consumers’ perspective. Britannia will continue to invest in its brands and deliver growth
through an emphasis on brand activation, anchored by new product launches.
WHAT MAKES A BRITANNIA
If you think Britannia’s are extraordinary individuals who are passionate about everything they do…
create inspiration through everything they do…and succeed in everything they do…you’re probably
right. Britannians are hand-picked for a singular purpose…to perpetually ensure Market Leadership and
generate exemplary performance in every function.
Britannians exhibit the following leadership behaviors (we fondly call BULBs – Britannia Universal
Leadership Behaviors) :
• Integrity
• Team Orientation
• People Development
• Learning Orientation
• Customer Orientation
• Quality Orientation
• Drive for Results
• Entrepreneurial Spirit
• System and Process Orientation
• Communication
If feel you stack up well in terms of all these behaviors…don’t waste time…Join us!!!
ACTIVITIES OF THE COMPANY
♦ Sales
♦ Marketing
♦ Quality Assurance
♦ Exports
♦ Finance and IT
1. To acquire and take over as a going concern the biscuit manufacturing business now carried on
at Dum dum junction under the styles or firms of V.S Brothers and company, Gupta and
company and Britannia biscuits company and all or any of the lands, buildings, plant and
machinery, assets and liabilities of the proprietors of that business in connection there with and
with a view thereto to enter into the agreement referred to in clause 3 of the companies article of
association and to carry the same into effect with or without modification.
2. To manufacture, buy, sell, prepare for market and deal in farinaceous foods for all kinds and in
particular biscuits, breads, cakes and confectionary and food of every description suitable for
individuals.
3. To carry on business as millers and grain merchants, dealers in flour, rice and other produces.
4. To carry on business as bakers and confectioners and to manufacture buy, sell, refine prepare,
grow, import export and deal in provisions of all kinds of wholesale and retail, whether solid or
liquid.
5. To make, accept, endorse, discount and issue promissory notes, bills of exchange and other
negotiable instruments etc.
INTRODUCTION
ABOUT
PANTNAGAR UNIT
INTRODUCTION ABOUT THE UNIT
(PANTNAGAR BRANCH)
INTRODUCTION
Britannia industries limited was established at Pantnagar on 1st April 2005in the area of approximately
20 acres mainly for the purpose of production of biscuits as this area is free from almost all types of
taxes.
In Britannia Industries Limited there are many types of departments which are inter connected to each
other and work together for the welfare of the Company as the whole. There is a well built
communication system inside the Company which helps in doing the work on time and with full
efficiency and effectiveness.
The departments of the Company includes Quality assurance, Stores, Production, Purchase,
Maintenance, Engineering, Packaging and dispatch, Personnel and training, Finance, legal and
administrative security.
In the Company when the raw material is entered in the Company from that time onwards the quality of
material is taken into consideration. Firstly the material is taken into the laboratory and it is being tested
and after that it is being taken in progress.
At the production plant also care is being taken for the neatness and cleanness of the biscuits and the
biscuits are prepared in full hygienic conditions. For this purpose all the persons who enter the
production or plant area is not allowed to go inside without wearing a cap.
New concept like 5S is also being implemented in Britannia Industries Limited. The Company is
perusing for ISO14001certificate and it is ISO 22000 certified.
There are four plants in operation in the Company at this branch. First plant is for Marie Gold which has
a flexi line for Good day also. Second plant is for Good day, third one is for 50:50 variants, pepper
chakkar and Maska Chaska. Forth and last plant is for Bourbon which has a flexi line for Orange cream
also.
COMPANY PROFILE
1) Plant I
a) Marigold
b) Good day butter
c) Good day Pista badam
2) Plant II
a) good day cashew
3) Plant III
a) fifty- fifty (50-50)
i) 50-50
ii) 50-50 Maska Chaska
iii) 50-50 pepper chakker
4) Plant IV
a) Chocolate treat bourbon
b) Orange treat
OBJECTIVES OF THE UNIT
Investing in appropriate technology.
Working collaborators with the business partners.
Quality products to customers.
Continuous training and retraining of the employees to create culture that value quality and food
safety as a core pillar of the business.
To control the wastage and save time and efforts.
To work under the principals of Kiazen, Haccp and 5 S.
There are many types of raw materials which are used in Britannia for the production of different types
of biscuits. Some of them are – wheat flour, sugar, butter, skimmed milk powder, cashew, salt, different
types of fats which includes different oils, sodium bi carbonate, ammonium bi carbonate etc.
Now the question comes of their storage. As we can see that some of the materials which
are used in Britannia industries need cold storage while some needs normal storage. So on the basis of
the need of different raw materials they are stored in different storage places. The materials which are
stored in cold storage are at the temperature of 5 degree Celsius while the materials which need normal
storage are stored at the normal temperature. There classification of some of the raw materials is as
follows:
Britannia products are sold in over two million outlets, reaching millions of customers
who buy approximately 2.4 billion packets each year.
A small army keeps Britannia going – over 180 stock keeping units, 3000 employees,
over 2200 authorized whole sellers and 56 depots.
The number of biscuits produced by Britannia in one year would be the equivalent of one
pack of twelve biscuits for every two people in the world.
Stacked on top of each other, all Britannia biscuits sold in a year would stand 10,000
times taller than Mount Everest.
Britannia has had a long association with cricket and cricket players. Nearly half the
members of the current Indian cricket team serve as its brand ambassadors.
Launched in 1997, Tiger became the largest selling Britannia biscuit brand in just 4 months of
launch. It crossed Rs.1 billion sales mark in its very first year and is growing stronger.
Departments/ hierarchy of the company
There are mainly six departments of the company. These are as follows:
UNIT HEAD
Human Maintenanc
Accounts Production Purchase Quality
resource e
Officers
Officers
Officers Officers
Officers Officers
When we talk of Research Methodology, we not only talk of the research methods but also consider the
logic behind the methods we use in the context of our research study and explain why we are using a
particular method or technique and why we are not using so that research results are capable of being
evaluated either by research himself or by others.
As the title of the project suggests the project is about the study of the performance appraisal in the
company. So my objective is that to know that how the working appraisal should be maintained in the
company & which method is used in this.
Performance Appraisal has been considered as a most significant and indispensable tool for every
organisation for the information it provides is highly useful in making decisions regarding various
aspects such as promotions and merit increases. Thus, an attempt was made to study the Performance
Technique in BRITANNIA.
SAMPLE SIZE
The sample size refers to the no. of employees selected from the co. to constitute a sample. The sample
size used for study includes 80 employees from the company.
METHOD OF SAMPLING
The process employed for the sample was Random Sampling. Random Sampling is the sampling in
which every person has an equal opportunity of being selected in the sample. The method is more
representative of the persons as there are no personal biases.
Sample Size: The sample size taken is 80 in which 20 were executives and 60 were supervisors and
workers
The objective for doing my summer training is to make my self capable for moving forward in corporate
world, to gain knowledge & experience & know how to work in the organization environment. It will
help me to gain more & more about corporate sector, which was very essential for me to do. Therefore I
joined BIL Pantnagar to improve my capabilities.
MAIN OBJECTIVE
To Know about the existing system of Performance Appraisal in Britannia Industries Limited”
To study the awareness of the employees regarding the appraisal system.
To evaluate the effectiveness of appraisal system.
To know the satisfaction of the employees, with the appraisal system followed in BIL.
SUB-OBJECTIVE
Are the present performance appraisal is sufficient enough to analyze the ability of a
company.
To see the difference between the theoretical knowledge & practical knowledge.
SCOPE OF THE STUDY
It provides useful information for research and also introduces the researcher with the practical problem
faced in the company. This research is very important for any Human Resource student to gain a real
time experience. I have done my research in Britannia in Performance Appraisal.
There are many departments in Britannia but my research work is confined with Human Resource
department where I studied that how the Performance Appraisal method should be done.
PRIMARY DATA
Primary data is that data, which is collected for the first time & thus happens to be original in character.
The primary source to carry out study is:-
a) Questionnaire
b) Schedule
c) Observation
d) Interview
SECONDARY DATA
Secondary data are those which have already been collected by someone else and have already been
passed through the statistical process.
Acc. to Dessel-“Data collected by other persons”
All the data has been collected from internal source, that includes :-
a) Magazines
b) Books
c) Websites
d) Reports
e) Files
f) Staff
Performance appraisal or merit rating is one of the oldest and most universal practices of management.
Performance appraisal is a method of evaluating the behavior in the works pot, normally including both
the quantitative and aspects of job performance.
It implies assessing the performance of an employee on the job.
A formal defining by C. Heyel is as following:-
“Performance appraisal is the process of evaluating the performance & qualification of the employees in
term of the requirements of the job for which he is employed for the purpose of administration including
placement, selection for promotion, providing financial rewards & other action which require
differential treatment among the member of a group as distinguished from action affecting all members
equally.”
According to Dale S. Beach: “Performance appraisal is the systematic Evaluation of the individual
with regard to his or her performance on the job & his potential for development.”
According to Shubin: “evaluation is a systematic appraisal of the employee’s personality traits &
performance on the job & is designed to determine his contribution & relative worth to the firm.”
According to Deal Yoder: “All formal procedures used in working Organization to evaluate
personalities & contribution s & potentials of group member.”
A formal definition of Performance appraisal is that, “It is the systematic evaluation of the individual
with respect to his or her performance on the job & his potential for development.”
A more Comprehensive definition is, “Performance appraisal is a formal structured system of measuring
& evaluating an employee’s job, related behaviors & outcomes to discover how & why the employee is
presently
Performing on the job & how the employee can perform more effectively in the future so that the
employee, organization & society all benefit.”
Under Performance appraisal we evaluate not only the performance of a worker but also his potential
for development.
APPRAISEE Feedback & coaching APPRAISER
U
R
R
T
R
KRAs Routine R
E
A
T
M
E
N
T
S
T
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E
T
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T
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T O E
O L
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S R
Performance &
M W
A E
O L R
F I
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A Final Review
M T
A I
O
P N
Final Score
Definition of performance in MAP is based up on Key Result Areas of KRAs and Routine
Responsibilities.
Routine Responsibilities are ‘significant on-going tasks or outcomes that are undertaken
or delivered on day-to-day basis.’
Unique Role and Responsibility (URR) templates provide the KRAs, relative weight of KRAs and
Routine Responsibilities, the competencies and their required proficiency levels for a role. The URR
Template in MAP helps deliver consistency and clarity. On expected performance measures to
Appraisee’s and Appraisers alike.
MAP allows the Appraisee to define the performance measures applicable to the Appraisee’s situation
using combination of KRAs and Routine Responsibilities.
The achievement against targets sets for each of these will together constitute the Appraisee’s
Performance Plan in the Performance Cycle or Period.
FEEDBACK AND COACHING
The process of continuous Feedback and coaching is an inherent and critical part of MAP.
The Mid Year and Final Reviews are specifically focused on Feedback and Coaching and hence require
the Appraisee and the Appraiser to have a formal feedback session.
For feedback and Coaching to be truly effective, it should be provided and received on an on- going
basis. When used effectively, Feedback & Coaching is a powerful means of positively impacting
performance.
Feedback and Coaching helps an Appraiser in both obtaining information and providing inputs on how
an Appraisee is performing and whether or not he/she is headed in the right direction. It is also an
opportunity for the Appraisee to solicit resources and help that may be required for enhancing his/her
performance.
Most people are comfortable in providing positive feedback. However, they are hesitant to initiate a
conversation that involves sharing of negative or unpleasant performance related information. Such
hesitation needs to be overcome, considering the importance of feedback in correcting the performance
level of the Appraisee, and the consequent benefit to the Appraisee’s career.
Coaching
Long term impact performance
Feedback
Information
Feedback
Positive feedback
Corrective feedback
Feedback focused on identifying obstacles to performance
Feedback for the purpose of sharing information.
Performance Cycle at a Glance
A Performance Cycle refers to the year for which your performance is being evaluated.
The Performance Cycle of MAP is one year coinciding with BRITANNIA’s financial year.
MAP follows an April to March cycle and consists of three Key phases:
1. Performance and Development Planning
2. Mid Year Review
3. Final Review
The figure below provides an overview of the Performance Cycle with key dates for each phase.
March-Mid April
Normalision &
score Appraiser
May ONGOING
FEEDBACK
Final Review &
Final Review & Feedback Feedback
Appraise
September-October
In certain cases, such as those involving a mid-cycle change in role to transfers etc, an Appraisee may
be more than one Performance Plan in a Performance Cycle. The period that each Performance Plan
covers is referred to as the Performance Period for that Performance Plan.
PERFORMANCE AND DEVELOPMENT PLANNING
The performance& Development Planning phase of MAP is initiated in March, upon the finalization of
the draft budget for BRITANNIA INDUSTRIES LIMITED Unit business objectives and development
initiatives will be derived from this and cascaded to your Performance Planning.
The Appraisee will be assigned a URR based on the role that he/she performs. The template will
provide the Appraisee the relevant KRAs and Routine Responsibilities. The Appraisee will use the
built-in-flexibility to develop the Performance Plan suited to his/her situation.
Appraiser will
Final Performance & send finalized plan
Development plan for the to reviewer for
Appraisee Sign-off
CREATING PERFORMANCE PLAN
1. Select KRAs
Based on the URR assigned, the Appraisee will have a set of Essential KRAs and in
addition, can select other relevant one from the list of Flexible KRAs.
• Essential KRAs are predetermined and compulsory for performance of the role.
• Flexible KRAs are suggested as relevant for a role but are not compulsory. The
Appraisee selects the appropriate KRAs.
The total number of Essential and Flexible KRAs put together cannot exceed 12. Incase the
required number of KRAs in the Flexible list cannot be accommodated within the Flexible
section; the Appraisee will use Optical section to add the same in his/her Performance &
Development Plan.
• Optional KRA Section comprises of KRAs that can be added by the Appraisee if
they have not been captured in either of the above two categories and may be required in a
specific location or Performance Period. As stated above, thy also include KRAs that
cannot be accommodated because of the limit of 12 Essential plus Flexible KRAs. These
must be included in the Appraisee’s plan. A maximum of 3 such KRAs can be added.
3. Define routine responsibilities: In addition to the KRA’s the appraisee will identify the
relevant routine responsibilities care should be taken to insure that the appraisees
performance on routine responsibilities is verifiable objectively, which would prevent
subjectivity while evaluating performance later. The max of ten routine responsibilities can
be selected.
4. Assign weights: The overall weightages between KRA’s and routine responsibilities for a
particular URR have been predefined. The appraise will propose weightage for each KRA’s
and routine responsibility. The weightages for each of the section of KRA’s and routine
responsibilities should upto 100% respectively. Weightages should be allocated keeping in
mind the critically of the major and the efforts required to accomplish the same.
At this stage, the Appraisee will discuss and finalize the Performance and
Development plan with the Appraiser. Up on finalization, the Appraiser would forward the
Performance and Development Plan the Reviewer for final-offs.
Extraneous circumstances that significantly impact the Performance and Development Plan
of an Appraisee may during the Performance Cycle. In such situations, the Appraisee
requires the Reviewer’s approval to edit the plan.
The edited plan will be finalized with the Appraiser and Reviewer’s sign-off.
MID YEAR REVIEW
Mid Year Review is an interactive feedback session between the Appraisee and the Appraiser,
conducted during the month of October for the half-year ended September 30.
It is a mid-cycle process for reviewing and tracking achievements thus reducing the scope for year-
ended surprises.
The Mid Year Review does not result in a performance score and will be treated as a ‘course
mechanism’ wherein the Appraiser guides the Appraisee on whether the Appraisee is on the track to
achieve the Performance and Development Plan finalized in April. The Appraisee is on track to
achieve the Performance and Development Plan finalized in April. The Appraisee is able to
incorporate these inputs to ensure achievement.
The Appraiser and the Appraisee will refer to documented and objective facts regarding
performanceMid year feedback Mid year feedback will be
document completed. documented.
Related events for a meaningful performance discussion.
Documentation of the performance discussion concludes the Mid Year Review phase of MAP.
In case of extraneous circumstances, the Mid Year Review provides for a revision in the Appraisee’s
Performance and Development Plan. After obtaining the Reviewers specific approval to change the
plan, the Appraisee in discussion with the Appraiser would modify the plan and send the plan to the
Reviewer for-off. The plan will be considered final only after the sign-off has been obtained.
The Reviewer steps into the Mid Year Review phase only if a change is required in the Performance
Plan of the Appraisee.
FINAL RE VIEW
Appraiser will determine
overall score based on Appraiser sends
KRA
During the Final score,phase,
Review the Appraiser will assess final
routine review
the Appraisee’s level of achievement on
responsibility score and documents and
KRAs RoutinetheResponsibilities and thetodemonstration of Competencies.The
weightage assigned overall score to Final Review will be
each
concluded in the section
month of April. reviewer
The Appraiser will review the outcomes and self-appraisal and will evaluate the Appraisee on the
Performance Plan. The Appraiser will assign a Rating for each KRA, Routine Responsibility and
Competency using the appropriate Rating scale.
Each Appraisee would be assigned a URR by his Appraiser at the start of the Performance Cycle. This
URR will be used by the Appraisee for the purpose of creating the Performance and Development Plan.
The URR template has two categories of KRAs that have been predetermined.
1) Essential KRAs-KRAs those are predetermined and compulsory for performance of the role.
These will become part of the Performance Plan of each Appraisee who is mapped to this URR.
2) Flexible KRAs-KRAs those are predetermined and relevant to a role though not compulsory.
These suggested for adoption by the Appraisee as applicable flexible KRAs give the Appraisee
to
choose such KRAs from the list that he/she feels would be relevant for measuring performance
in the performance Cycle.
1 2 3 4 5
Significantly Moderately Meets Moderately Significantly
Below Below Expectation Above Above
Expectations Expectation Expectaatio Expectations
n
Rating Competencies
The 5-point Rating Scale for Competencies a different from the one used for KRAs and Routine
Responsibilities.
The Appraisee will be evaluated on all Competencies in the URR using the Competency Scale.
Each rating on the scale has been articulated to describe the extent to which an Appraisee has displayed
the behaviors described in the required proficiency level of the Competency.
Based upon the behaviors observed, the Rating that best describes the set of displayed behaviors is
chosen as the Rating on that Competency.
FUNCTIONS
Identification the areas of training & development.
Helps in reward allocation.
Provide the opportunity to review the strange & weakness of the employees.
It helps in career planning & personnel development.
Helps in establishing credibility of the selection of
Establishment procedure.
Act as a motivation factor.Performance Standards
1
Establishment of
Establishment of
Performance
Performance2 Standards
6
Standards
PROCESS OF PERFORMANE APPRAISAL
Establishment of
Establishment of
Performance
Performance 3Standards
5
Standards
Establishment of
Performance
4 Standards
1) ESTABLISMENT OF PERFORMANCE: We need some kind
of measures again which we are going to compare the performance of employees.
some of these standards are based on job description should be clear enough to be measured &
understood by everyone standers are the expectations.
It has to be received by employees & manager should receive the feedback so that he comes to
know whether employees have understood the intention of communication.
3) MEASURES ACTULY PERFORMANCE: After setting standard you will some critical to
measure the performance of employees.
4) COMPARE ACTUAL PERFORMANCE WITH STANDARD: This is done to
see if any discrepancy exist & if so then how will it be rectified.
Individual Multiple-person
evaluation evaluation method Other method
method
Ranking Group appraisal
Confidential report Paired Comparison HRA
Easy evaluation Forced Comparison Assessment center
Critical incidents Field review
Checklists
Graphic rating scale
Behaviorally
anchored
Rating scale
Forced choice
method
MBO
1) Assessment Centre: It is only method used for promotion. In this method there is a team of
experts or evaluators who judge the performance. In this method all the candidates who clime
for promotion are called participant. They asked to do different exercise of development or they
have to give the answers of the expert. By this expert know their behavior or attitude &
according to this expert prepare report & gave promotion.
2) Human Resource Accounting Method: Human Resource According are a valuable asset of
any organization. This asset can be valued in term of money. Under this method performance is
judged in term of cost & contributions of employees. Cost of human resource planning,
recruitment, selection, induction, training, compensation etc. Contribution of human resource is
the money of labour productivity or value added by human resources.
3) Behaviorally Anchored Rating Scale (BARS): This method combines graphic rating scales
with critical incidents methods. BARS are descriptions of various degrees of behavior relating
to specifics performance dimensions. The behavior of the employees is checked through graphic
rating method.
♦ Provide information about the performance ranks basing on which decision regarding salary
fixation, conformation, promotion, transfer & demotion are taken.
♦ To prevent grievances & indisciplinary activities.
♦ Provides information which helps to counsel the subordinate.
♦ Provides feedback information about the level of achievement & behavior of subordinate.
♦ Provides information to diagnose deficiency in employee regarding skill, knowledge, determine
training & developmental need & to prescribe the means for employee growth provides
information for correcting placement.
PURPOSE
Every organization has to decide upon the content to be appraised before the programme is approved.
Generally content to be appraised is determined on the basis of job analysis. Content to be appraised
may be in the form of contribution to organizational objectives (measures) like production, cost saving,
return on capital, etc. other measure are based on :-
1) Behavior, which measure observable physical action, movements
2) Objective, which measure job-related result like amount of deposits mobilized.
3) Traits, which are measure in terms of personal characteristics observable in employee’s job
activities.
Content to be appraisal may vary with the purpose of appraisal and type level of employees.
The appraiser may be any person who has through knowledge about the job content, contents to be
appraised, standards of contents, & who observes the employee while performing a job. The appraiser
should be capable of determining what is more important & what is relatively less important. He should
prepare report & make judgment without bias. Typical appraisers are :- Supervisor, Peers,
Subordinates employees themselves, Users of service & Consultants. Performance appraisal by all
these parties is called “3600 Performance Appraisal.”
Supervisors: Supervisor includes superiors of the employee, other superiors having knowledge
about the employee & department head or manager. General practice is that immediate superior’s
appraisal the performance, which in turn is reviewed by the departmental head/manager.
Peers: Peer appraisal may be reliable if the work group is stable over a reasonably long period of
time & performs tasks that require interaction.
Subordinates: The concept of having superior rated by subordinates is being used in most
organizations today, especially in developed countries. Such a novel method can be useful in other
organization setting too provided the relationship between superiors & subordinates are cordial.
Self-Appraisal: If individuals understand the objectives they are expected to achieve & the
standards by which they are to be evaluated, they are to a great extent in the best position to appraise
their own performance.
Users of Service Customers: Employee performance in service organizations relating to
behaviors, promptness, speed in doing the job & accuracy, can be better judged by the
customers or users of services.
Consultants: Sometimes consultants may be engaged for appraisal when employees or
employers do not trust supervisor appraisal & management does not trust the self-appraisal or
peer appraisal or subordinate appraisal.
SYSTEM OF PERFORMANCE APPRAISAL
Performance appraisal is a nine-step process:-
At the First Stage, Performance standards are established based on job description & job
specification. The standards should be clear, objective & incorporate all the factors.
The Second Stage is to inform these standards to all the employees including appraisers.
The Third Stage is following the instruction given for appraisal, measurement of employee
performance by the appraisers through observation, interview, records & reports.
Fourth Stage is finding out the influence of various internal external factors on actual performance.
Fifth Stage is comparing the actual performance with that of other employees & previous
performance of the employee & others.
Seventh Stage is communicating, the actual performance of the employee & other employees doing the
same job & discuss with him about the reasons for positive or negative deviation from the pre-set
standards as the case may be.
Eighth Stage is suggesting necessary changes in standards, job analysis, internal & external
environment.
Ninth Stage is follow-up performance appraisal report. This stage includes guiding, counseling,
coaching & directing the employee or making arrangement for training & development of the employee
or making arrangements for training & development of the employee in order to ensure improved
performance. If the actual performance is very poor & beyond the scope of improvement, it is necessary
to take steps for demotion or retrenchment or any suitable measure.
KEY ELEMENTS OF PERFORMANCE APPRAISAL SYSTEM
Performance
Measure
Performance –
Related
Standard
Human
Employee
Resource
Record
Decisions
USES OF PERFORMANCE APPRAISAL
Rating Scale for Individual KRAs (1) Needs improvement (2) Meets expectations (3)
Above Expectations (4) Outstanding
IMPORTANT
KRAs
1 Team working
2 Thinking logically
1 Customer Centricity
AREAS FOR
IMPROVEMENT
CAREER ASPIRATIONS
REVIEW COMMENTS
(By Coach)
In BIL, I Came to Know about the appraisal method of an employee. During my training at BIL, I
found that it works under the guidance of its head office.
The Appraisal method of an employee was totally based up on the proper test and interview of an
employee.
Besides all the above findings I also found that the BIL is the well reputed, well managed and the well
built company. The Management of company is very Hardworking in nature and takes care about the
well being of their staff and workers.
They are provided with all the required facilities. They are goal oriented and work as a team in a
whole and the main emphasis of the company is on the quality products manufacturing.
I also found that in the last month of the financial year highest production and the highest dispatch
was made.
CHAPTER-V
RECOMMENDATIONS
RECOMMENDATIONS
After making a Study on the topic of Performance Appraisal system in BIL, I Would Suggest that
the following Points should be implemented:-
Give the employee a few days notice of the discussion and its purpose.
Prepare notes and use the completed performance appraisal form as a discussion guide so
that each important topic will be covered.
There should be no negative ratings because it affects interpersonal relations and industrial
relations systems.
The feedback must be positive, corrective on observed behavior and facts and not on
inferences, assumptions or what one has heard from others.
CONCLUSION
CONCLUSION
At last it is concluded that the company as a whole is a well branded company. The goodwill of
the company is very high.
After having a study of the present system of Performance Appraisal system in Britannia
Industries Limited Rudrapur I have come up with a conclusion that Britannia industries Limited
employees are aware of the system of Performance Appraisal being followed in their organisation
i.e. KRA(staff assessment form). Most of the employees hold the view that the system of KRA is
effective to evaluate and truly reflects their roles and activity.
About the company it is derived that the company is very well managed and its management is
highly devoted towards the quality of their products and the well being of their staff members and
workers.
Staff members and workers are also work very enthusiastically and complete every assignment on
time. Every one is very supportive in nature and cooperate each other. They work effectively and
efficiently to achieve the company goals and the individual goals. This is the reason that the
company is achieving commanding heights and the last month of the financial year 2006-07 made
the records of highest production and highest dispatch and BRITANNIA as a whole has achieved
the Second position in the FMCG sector in India.
CHAPTER-VII
BIBLIOGRAPHY
BIBLIOGRAPHY
Websites
www.britindia.com
www.sidcul.com
www.google.com
www.yahoo.com
www.rediff.com
Books
PERSONAL MANAGEMENT----------- C.B. MAMORIA
ESSENTIALS OF HUMAN RESOURSE MANAGEMENT AND
INDUSTRIAL RELATIONS ------------ P.SUBA RAO
MANAGING HUMAN RESOURSE------ R.S. DWIVEDI