PESTEL Analysis On Tourism

PESTEL Analysis on Tourism
JORDAN
PREJO-BAAAAKHUDA
Jordan at a Glance
• Jordan has an area of about 35,475 square miles (91,900
square kilometers).
• It lies in the center of the Middle East, sharing its northern

border with Syria, eastern border with Iraq, it's southern and
eastern borders with Saudi Arabia, and western border with
the Jordan River, the Dead Sea, and Israel.
• Capital-Amman
• Population- 6,407,085 (July 2010 est.)
• 0-14 years- 36%
• 15-64 yeARs- 59.4%
• 65+ years- 4.6%
• Ruler’s Name- Abdullah II bin al-Hussein. He ascended the throne on 7 February 1999
after the death of his father King Hussein
• Arabic is the official language, but English is understood by most people involved in the
tourist industry and by middle to upper class Jordanians.
• The official currency is the Dinar (JOD),
• Foreign currency and travelers cheques can be changed at any bank or moneychanger,
although the latter will usually give a better rate of exchange. Banks are closed on
Fridays.
• Official Airline- Royal Jordanian
• Jordan is the only Arab country where
Palestinians can become citizens. The
differentiation between Jordanians, Bedouins,
and Palestinians is clear in this society.
Jordanians are defined as residents who have
lived east of the Jordan River since before
1948.
SUHAIL- KOL ME THORAPPAN
Climate
• Most of Jordan has a desert climate with little or
no rainfall and summer temperatures soaring
especially high in July and August, the hottest and
driest months of the year.
• Amman and the Jordan Valley have more pleasant
weather during spring and autumn, when days are
sunny and temperatures moderate. During winter
the weather can be extremely cold, especially in
Amman, accompanied by snow, rain and wind.
Tourist Spots in Jordan
The best known attractions in Jordan include:
Amman
Aqaba
Ajloun
Azrak Wetland Reserve
Baptism Site
Beida
Dana Nature Reserve
Dead Sea
Desert Castles
Jerash
Kerak
Madaba
Ma'in
Al Mujib Nature Reserve
Mukawer
Mount Nebo
Pella
Petra
Shaumari Wildlife Reserve
Shobak
Um El Jimal
Um Qais
Um Rassas
Wadi Rum
PESTEL Analysis
• What is PESTEL Analysis?
PESTEL analysis stands for

"Political, Economic, Social, Technological,
Environmental and Legal analysis" and
describes a framework of macro-environmental
factors used in the environmental scanning
component of strategic management.
• Political factors are how and to what degree
a government intervenes in the economy.
• Economic factors include economic
growth, interest rates, exchange rates and
the inflation rate.
• Social factors include the cultural aspects and
include health consciousness, population
growth rate, age distribution, career attitudes
and emphasis on safety.
• Technological factors include technological
aspects such as R&D activity, automation,
technology incentives and the rate
of technological change.
• Environmental factors include ecological and
environmental aspects such as weather,
climate, and climate change, which may
especially affect industries such as tourism,
farming, and insurance.
• Legal factors include discrimination
law, consumer law, antitrust law, employment
law, and health and safety law. These factors
can affect how a company operates, its costs,
and the demand for its products.
• PESTEL Analysis is a useful tool for
understanding the ‘big picture’ of the
environment in which you are operating, and
for thinking about the opportunities and threats
that lie within it.
• By understanding your environment, you can

take advantage of the opportunities and
minimize the threats.
NABLY- KOL ME MALLU
PESTEL Analysis on Tourism in Jordan
Political
• Government to boost the tourism industry, particularly
through the development of the private sector to
strengthen the industry’s institutional and regulatory
framework.
• Contribute to economic development and job creation.
• Allocating 4% of the national tourism receipts for
international marketing, product development and human
resoursce development.
• support and encourage entrepreneurial-ship and
pioneering ideas that could be transformed into productive
projects.
Economic
• Jordan is investing heavily in its tourist
infrastructure in the form of luxury hotels,
spas, resorts, and massive real estate projects,
as The "Abdali Urban Regeneration" Project
and the "Marsa Zayed" in Aqaba. Luxury
residential housing like Sanaya Amman and
the Living Wall are attracting affluent Persian
Gulf vacationers to buy property in Jordan.
Queen Alia International Airport is being expanded to
handle 9 million passengers annually in the first phase;
12 million in the second phase.
• rate of inflation remained within acceptable levels

which did not exceed 2.5%
• With the establishment of the Aqaba Special Economic

Zone, nearly twenty billion dollars have been invested
in Jordan's sole coastal city.
SHORBY-CHERBY
social
• Jordan has a low crime rate by international
standards, with few petty crimes such as robbery
reported.
• develop vocational training programs and
upgrade them to accommodate the requirements
of labor market changes.
• To extend programs to include training in modern
living skills such as communication, dialogue,
negotiation, non violent problem solving, and
critical, creative and futuristic thinking.
• Jordan is a diverse community. There are
many different ethnic groups living in this
small country; it has been a mixing pot of
cultures for millennia.
Technological
• The rapid development of technology is affecting the
businesses in Jordan.
• Changes in the technology have changed the
way businesses operate i.e. Internet booking for
tickets and holidays.
• Amman Metro currently under construction,
dedicated lanes for bus lines will serve as part of the
new urban rapid transit, should be completed by
2016 with the entire capital transportation system
completed by 2025.
• Mobile phone companies have roaming
agreements with most international mobile
phone operators. There are Internet cafes in
Amman and most major towns.
• Better communication, transport and safety
have encouraged new consumers to the
industry.
• Improvements in water supply, medicine and
knowledge have meant areas are opened up
which were not possible before technological
advances.
RASHID-THE KHAMSAN
Environmental
• Dana Biosphere Reserve covers 308 square kilometres. It
is composed of a chain of valleys and mountains which
extend from the top of the Jordan Rift Valley down to the
desert lowlands of Wadi Araba.
• The Shaumari Wildlife Reserve was created in 1975 by the
RSCN as a breeding centre for endangered or locally
extinct wildlife.
• The Azraq Wetland Reserve is a unique wetland oasis
located in the heart of the semi-arid Jordanian eastern
desert, one of several beautiful nature reserves managed
by the Royal Society for the Conservation of Nature.
legal
• The cost of one entry visa for all nationalities is 20 JD
(around $30) obtained upon arrival at the airport;
• for multiple entries for all nationalities it is 60 JD

(around $85) and can be obtained at the nearest
embassy/consulate.
• Jordan has banned the entry of Israeli goods

manufactured in Jewish settlements in occupied
Palestinian territories.
• Travelers to Jordan over 18 years do not have
to pay duty on 200 cigarettes or 25 cigars, or
200 grams of pipe tobacco; 1 liter of alcohol, 1
or 2 bottles of perfume or lotion for personal
use; and gifts to the value of JD50 or US$150.
• Restricted items include firearms, sporting
guns and other weapons without prior
approval from authorities of country of origin
and destination country.
• Prohibited items include all narcotics and birds
or bird products.
Conclusion
• The Ministry of Tourism and Antiquities (MoTA)
and the Department of Antiquities (DoA) has
new strategic directions for Management of
Archaeological Heritage in Jordan.
• The gravest environmental challenge that
Jordan faces today is the scarcity of water.
• Dams are being built to store the rainwater and
underground water.
• Tourism Industry in Jordan is expanding daily
with more government strategies being
introduced to promote strategies.
• Jordan King Abdullah II bin al-Hussein’s

leadership in promoting Jordan tourism to the
world have made a positive impact on its
whole economy.

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What are the main tourist attractions in Jordan?

What are some of Jordan's nature reserves?

PESTEL Analysis on Tourism

• It lies in the center of the Middle East, sharing its northern

• The official currency is the Dinar (JOD),

PESTEL analysis stands for

• By understanding your environment, you can

• rate of inflation remained within acceptable levels

• With the establishment of the Aqaba Special Economic

• for multiple entries for all nationalities it is 60 JD

• Jordan has banned the entry of Israeli goods

• Jordan King Abdullah II bin al-Hussein’s

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