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    Is It Really Transmedia??

    Uploaded by

    Steve Peters
    Finally, the definitive flowchart to help you figure out if something is really innovative Transmedia Storytelling, or simply the same old franchising, etc.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Is It Really Transmedia??

    Uploaded by

    Steve Peters
    10K views1 page
    Finally, the definitive flowchart to help you figure out if something is really innovative Transmedia Storytelling, or simply the same old franchising, etc.

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    © Attribution Non-Commercial (BY-NC)

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    PDF, TXT or read online from Scribd

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    Finally, the definitive flowchart to help you figure out if something is really innovative Transmedia Storytelling, or simply the same old franchising, etc.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10K views1 page

    Is It Really Transmedia??

    Uploaded by

    Steve Peters
    Finally, the definitive flowchart to help you figure out if something is really innovative Transmedia Storytelling, or simply the same old franchising, etc.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Is It Really Transmedia Storytelling?

    NO It's not Transmedia!

    START
    Is it on multiple media platforms? YES SINGLE
    Was the story transmedia from inception? Is it a single story or multiple stories

    MULTIPLE NO
    Are the pieces of content linked and in narrative sync with each other?

    YES YES NO
    Is it an Alternate Reality Game? Is it really a story, or is it a story universe? Do you own the IP?

    YES

    NO

    NO

    STORY UNIVERSE

    YES

    STORY

    THEME
    C'mon, is it *really* a story, or is it a theme?

    It's not Transmedia Storytelling, it's just a crummy Entertainment Franchise.

    It's not Transmedia Storytelling, it's an adaptation.

    STORY YES
    Are there action gures? WHAT'S MOST EFFECTIVE TO REACH YOUR TARGET AUDIENCE
    Which is more important when deciding how content will be delivered?

    NO IDENTICAL UNIQUE

    Are the pieces of story content unique or identical?

    WHAT'S MOST ORGANIC TO THE STORY

    It's not Transmedia Storytelling, it's integrated marketing. YES

    Are there casual games?

    YES

    Is the story just a light narrative wrapper?

    NO Congratulations! You're a Transmedia Storyteller!

    NO

    NO
    Do the content fragments link to each other?

    YES

    2011 Steve Peters (www.about.me/stevepeters)

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