BUSINESS & TECHNOLOGY IN THE U.S. & INDIA NOVEMBER - 2009 SILICONINDIA.

COM
PUBLISHED SINCE 1997
si l i coni ndi a
Sandeep Sahai
President & CEO Designate
si100 SPOTLIGHT: KESDEE
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ContentsNOVEMBER 2009
By Zoya Anna Thomas
COVER STORY
6
Top 10 Software Companies
[Profile] 14-19
Eka Software
Encora
Kazeon
Nephos
Winshuttle
eG Innovations
Field Glass
Keynote
Vivu
Zyrion
20 Top 15 IT Services Companies
[Profile] 20-26
Metabyte
iTKO
Optimal Solutions
Symbion Technologies
Vernalis Systems
Wellcore
Estuate
Mobera Systems
SRA Systems
Photon
TekLink
Vedicsoft
30
Top 10 Mobile Companies
[Profile] 30 - 32
Mavenir
TeleDna
Openstream
V2 Solutions
KESDEE :Opportunities Off the Shelf
39
si100 Spotlight
12
14
Top 5 Outsourced Product
Development Companies
[Profile] 29
29
Top 10 Wireless Companies
[Profile] 27-28
Wavesat
27
Top 5 Financial IT Services
Companies
27
Top 10 Semiconductor
Companies
[Profile] 33 - 34
Auto ESL
Sankalp
Berkeley
33
Top 10 Internet Companies
[Profile] 36-39
Kaboodle
Saavn
Lumos Labs
WiZiQ
35
Top 10 Security Companies
[Profile] 40-43
AgeTak
Arcot
Quantum Secure
Approva
KRAA Security
40
Top 10 Networking
Companies
[Profile] 43-45
Alphion
Niksun
Sutherland Global Services
FatPipe Networks
43
Top 5 BPO Companies
[Profile] 46
46
Headstrong
BEST
FOR THE
AIMING
Sandeep Sahai
President & CEO designate
Publisher
Harvi Sachar
Editor-in-Chief
Pradeep Shankar
Managing Editor
Christo Jacob
Deputy Editors
Jayakishore Bayadi Jaya Smitha Menon
Editorial Staff
BennyThomas Devarchit Verma
Eureka Bharali Ojas Sharma
Sikta Samantaray Sudarshan Kumar
Vimali Swamy Zoya AnnaThomas
Sr.Visualizer Raghu Koppal
Online Manager Suresh Kumar
Subscription Manager P Magendran
Mailing Address
SiliconIndia Inc
44790 S. Grimmer Blvd
Suite 202,
Fremont, CA 94538
T:510.440.8249, F:510.440.8276
Business Development Manager
Mona Sharma
T:510.344.0450
siliconindia
November 2009, volume 12-11 (ISSN 1091-9503)
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NOVEMBER - 2009
L
ast year, around this time we were talking to you about
Obamas campaign yes we can, which oozes with enthusi-
asm and optimism. This year, as we sat down to drill down
si100 companies, from the over 3,000 Indian founded companies
nominated, we had a glimpse of many Indian entrepreneurs who have
put this yes we can campaign into action. They had passion, enthu-
siasm, optimism and the sheer will to succeed in an economy, which
was going through one of its worst phase.
This year we present the 12
th
edition of si100, an annual listing
of the top 100 technology companies founded and managed by In-
dians in the U.S. The listing not only represents the continuing rise
and glory of the Indian entrepreneur in high-tech but also identi-
fies companies impacting the marketplace. The companies in this
years list display the characteristics of long-term visibility, sus-
tained growth, business focus, profitability and customer and em-
ployee value-creation.
We salute each and every one of these entrepreneurs for their
leadership, and particularly for their unrelenting dedication in build-
ing their companies. Each and every entrepreneur on this list demon-
strate the utmost passion for building lasting enterprises and exudes
confidence that they will succeed in tackling the current economic
conditions. We congratulate the 100 finalists for achieving this vote
of respect from industry leaders and wish each and every one of them
a great future.
In this issue, we have chosen Headstrong to be on the cover of this
issue, since we found its journey unique and impressive. In the last
one year when many IT companies serving the financial services ver-
tical shut shop, Headstrong showed strong results. The leaders of
Headstrong work with one single motto: To make Headstrong the
best. This unwavered and single-minded ambition made them inno-
vate not only in terms of technology, but also in terms of customer
and employee satisfaction. Inside the issue you can read more about
how they are still making their mission and vision a reality.
I hope you enjoy the issue as much as we have enjoyed putting it to-
gether. As always, lets keep in touch.
Harvi Sachar
Publisher
harvi@siliconindia.com
Yes We Can
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Headstrong
T
he office of Sandeep Sahai, President and COO of Headstrong, is bustling with activ-
ity. The 46 year old entrepreneur turned leader is embarking on his new gig as the CEO
of the company. So whats next? There could be no better time to ask him than now.
His unwavering focus is clear and evident in his spontaneous reply - making Head-
strong an undisputed leader in the world, by concentrating on one thing: Financial
Services Technology.
But why the financial services area? Isnt the space already crowded with IT services play-
ers? Sahai is quick to read your mind. For any business to be the cynosure of its customers, fo-
cusing on a niche segment is critical to attaining domain leadership, he says. The BFSI sector
continues to lead other industries in its ability and desire to implement complex technology so-
lutions. The IT industry cannot ignore the simple fact that financial services companies were the
earliest adopters of outsourcing and remain the largest spenders on technology. With so many reg-
ulatory changes continually happening, financial instruments and processes keep changing
hence the technology needs of the BFSI never stabilize. According to Gartner, the BFSI sectors
global spend was $176.8 billion for external IT services in 2007. The BFSI sector in the U.S.
alone, the No. 1 market for Indian IT companies, spent $84.4 billion for external IT services.
The market is still huge and growing, and so are the players. Sahai is clearly quite confident
of tapping into this growing pool of opportunities and making his firm the market leader. He is
a believer of absolute standards when it comes to leadership and excellence.
Originally founded in 1981 as James Martin & Company, Headstrong is a global consultancy
firm focused on domain-led solutions in vertical niches. Its philosophy is to achieve a level of
thought leadership and business knowledge in each chosen domain that makes the IT solution
look almost incidental. Once the domain becomes the center of focus, the span of services nec-
essarily needs to be total - from business strategy to functional consulting to application de-
velopment to maintenance to business process outsourcing. This approach has enabled
Headstrong to help its clients achieve measurable results and integrate their businesses with their
customers, suppliers, and employees to improve enterprise value.
BEST
FOR THE
By Zoya Anna Thomas
COVER STORY
Sandeep Sahai
President & CEO Designate
Founded: 1981
Founder: Dr. James Martin
CEO designate: Sandeep Sahai
HeadQuarters: Washington DC
Other oces: Across Europe & Asia Pacific
Headcount: 3000
Vertical: Financial Services
AIMING
Quick Facts
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Headstrong has grown rapidly over
the years. From its early days of pure
business consultancy to its present focus
on end to end solutions, the firm has
come a long way. With a 25-year track
record of proven results, the companys
client base includes many of the worlds
most respected companies (Head-
strongs tagline that 9 of the top 10 in-
vestment banks in the U.S. are its clients
is no exaggeration, we
checked). Headquartered in
North America, with deliv-
ery centers in India and the
Philippines and offices
across Europe and Asia-Pa-
cific, Headstrongs offerings
are currently centered on the financial
domains of 1) Derivatives, 2) Reference
Data, 3) Asset and Wealth Management,
4) Prime Brokerage and Securities Fi-
nancing, 5) Mortgages, and 6) Compli-
ance and Risk Management.
Much has been said and discussed
about the current economic gloom and
its repercussions on the global IT indus-
try. Longer sales cycles, delayed pur-
chases, and more scrutiny from IT
spending decision makers is just a small
part of the problem. And yet, troubled
customers are viewing IT as a way to
transform their businesses by adopting
leaner operating models. According to
Peter Redshaw, Research Vice President,
IAS banking and investment services,
Gartner, companies in the BFSI sector
are expected to cut their IT spends by up
to 20 percent. Instead of viewing these
cuts and squeezes in IT budgets as a lia-
bility, Headstrongs current offerings are
targeted to align with customer needs and
reduce costs by increasing operational ef-
ficiency. The company achieves this by
offering flexible, repeatable, and plat-
form-based solutions (as opposed to cus-
tom-built manpower-based solutions
alone). To this end, it recently acquired
the mortgage processing leader, Lydian
Data Services and asset management
outsourcing firm iXPartners. Headstrong
is now mentioned as one of the top serv-
ice leaders in the 2008 Global Out-
sourcing 100 List, and also ranks in the
exclusive FinTech list of 100 top finan-
cial services companies in the world.
How Headstrong stands out
Now that Headstrong has gained global
recognition and respectability under the
reign of its current CEO, Arjun Malho-
tra, Sahai aims to scale this status by
making Headstrong an absolute leader
in financial consulting.
Today, the IT services market is like
going to a restaurant and having Indian
Chinese. When you ask what they do,
90 percent of mid-tier companies rattle
off that they specialize in manufactur-
ing, healthcare, finance, and so on.
When growth slows down in one seg-
ment, they add more verticals to their
growing list of domains; the same way
restaurants add more cuisines to their
menu when they dont have enough
customers. The only way for small and
mid-tier companies to survive with le-
gitimacy is to specialize, to become the
best in something. In other words, as
Sahai says, you need to build a niche
and protect it through continual innova-
tion. It should be analogous to a Chinese
restaurant that specializes in Cantonese
cuisine not just a forte, but a super-
specialty.
Specialization, however, is not the
only unique quality that sets Headstrong
apart from the rest.
To be the best, you need to hire the
best. At Headstrong, 30 percent of its
1,450 member India team are IITians,
IIM graduates, or are from similar tier-
I institutions. In order to keep up with
customer demands Headstrong, like
every other company, needs to expand
rapidly and move higher up the value
chain. But in Headstrongs case, it be-
comes equally important to keep its staff
intellectually challenged, given the top
grade hiring profile. I really want
everyone in the company to perform at
a level that makes them proud of what
they have created or achieved, and sec-
ondarily makes them proud of the com-
pany they help create, says Sahai.
Sahai brought out another interest-
ing point. Its not just hiring from the
best institutions that matters. Hiring
local talent is equally fundamental. For
instance, imagine you need to construct
a modern expressway in Delhi. You can
easily give the contract to a top-notch
foreign company and get it built. But
when it comes to defining the route it-
self, can you entrust the job to the same
top-notch overseas talent? Probably not.
You would more likely need to hire a
team with 30-50 percent Delhiites.
Why? Because top talent is no substi-
tute for local knowledge. The Delhi
team would understand local traffic pat-
terns, business needs, and site issues
like no foreign company could.
The same philosophy works for IT.
You have to be local in your local of-
fice. You need to have a decent per-
centage of local people in the delivery
organization, not just in sales or the
front offices. So, Headstrongs philos-
ophy is: hire not just the best people
from the best schools but local people
from the local industry who have
been-there-done-that. If youre fo-
cusing on derivatives, for instance,
hire the best derivative traders, not just
Java programmers from India whove
also worked in derivatives projects.
Earlier, in order to get an order from a
client like Goldman Sachs, one would
have to contact the CIO of the firm. To
talk to the CIO, you needed to talk the
techies language. But Headstrongs
strategy involves a paradigm shift. As
a domain specialist, you need to know
the business of the technology as
much as the technology itself. You
need to sell to the business leader more
than to the CIO. Therefore, you hire
local domain expertise and train them
in technology rather than the other
way round. That is what differentiates
Headstrong from the rest.
Solutions for the Best
In the financial services market, prod-
ucts change every day. Companies are
challenged with developing and im-
plementing growth strategies, identi-
fying innovative ways to attract and
retain customers, effectively trans-
forming their business, and managing
the impact of these changes on the or-
ganization. In this fast-moving envi-
ronment, achieving domain leadership
is not easy. How do you constantly
stay ahead of the market?
Headstrong achieves this by contin-
ually re-inventing itself. The companys
domain specialists are gurus in their
trades. They are regular speakers and
participants at trade conferences and in-
dustry forums, and stay abreast with the
latest trends in their respective verticals.
They are constantly analyzing how up-
coming regulations and changes will
impact business flows for their cus-
tomers. This gives Headstrong a level of
thought leadership that is almost unpar-
alleled and enables it to provide advi-
sory services to improve and transform
business operations and technology
strategies far beyond mere IT imple-
mentations.
Examples abound. Take for in-
stance, the case of message connectiv-
ity. Different segments of the banking
and electronic marketplace industry use
different communication protocols and
messages or file formats while ex-
changing information. These formats
and protocols are continually being up-
dated to account for changes in the busi-
ness process or technology upgrades.
This presents companies with the task
of constantly devoting time and re-
sources to upgrade their connectivity in-
frastructure.
While generic technical ap-
proaches do exist for connectivity and
message and data transformation,
there are almost no solutions that com-
bine generic methodologies with do-
main-specific connectivity for
different industry segments like equi-
ties, prime services, and derivatives.
Most connectivity solutions are either
pure technical answers or are specific
to very narrow markets. There are no
solutions that offer a pre-build con-
nectivity layer across market seg-
ments. Headstrong cracked this
problem by coming up with a single
framework to manage the entire con-
nectivity process across platforms and
across asset classes. The framework,
christened iceFish, supports most fi-
nancial formats like FIX, SWIFT,
FIXML, and FpML as well as the
standard formats like Excel, CSV,
Fixed Length, and XML. It supports
multiple communication methods
messaging, FTP, sockets, TCP and IP,
email, and databases as well as propri-
etary connectivity formats ensuring
that one can connect with most finan-
cial entities across asset classes.
A solution like this demonstrates
deep industry expertise. Headstrong
drew upon its competence in different
asset classes across verticals to engineer
a proprietary solution that helps its cus-
tomers get away from the cycle of cus-
tom-developed connectors every time
an upgrade was required. Initial market
feedback on iceFish has in fact been so
A domain specialist needs to know the business of the technology as
much as the technology itself as he needs to sell to the business leader
more than to the CIO
Hire local domain expertise and train them in technology
rather than doing it the other way round
Arjun Malhotra, Chairman
Headstrong Key Differentiators
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positive that Headstrong has produc-
tized the solution. As I write this arti-
cle, two top-tier investment banks are
deploying iceFish to connect their de-
rivatives post-trade processing plat-
forms to different industry utilities.
Challenges: The Tough get Going
When the Going gets Tough
A$75 million company in 2003, Head-
strongs model of specialization in the
financial industry has yielded sustained
year-on-year growth in earnings, prof-
itability, and market recognition. The
company recorded revenue of $180 mil-
lion in 2008. But high growth brings its
own set of challenges.
On the one hand, the transition from
a small company to a large one brings
changes to the business model. More
importantly, it presents challenges to the
operating model. You need to centralize
processes, knowledge management, and
business operations among other things.
You need to maintain a culture of per-
formance and entrepreneurship.
On the other hand, high growth
sets expectations for even higher
growth. The overall market for IT and
KPO is still expanding. Headstrongs
challenge is to outpace industry
growth and become a $500 million
company in the next three years.
Clients always want to consolidate
vendors and work with the biggest
companies. So Headstrong needs to
balance its specialization focus by
quickly getting into the big company
club. Global recognition and re-
spectability is already there, but what
the firm wants now is sustainability
and a workforce that is always ready
to think out of the box and innovate.
Employee Programs: Keeping them
Motivated
Hiring the best and hiring locally may
take you in the right direction, but that
alone wont take you to the pinnacle
you are aiming at. Retaining employ-
ees and keeping them motivated is
equally vital to building a successful
organization.
Astand-out aspect of Headstrongs
culture is its strong focus on meritoc-
racy and performance orientation.
Every Thursday, Headstrong publishes
a performance report of all its teams. It
is no secret within the organization as to
how the Bangalore or Chicago office is
doing. There is no debate on whether a
particular office, leader, or employee is
doing well or not everybody knows
how well everybody is doing. Trans-
parency is the key. In a way, this breaks
down power centers it is hard to play
favorites or have godfathers in the com-
pany with so much transparency. Sahai
says, We dont want to build the best
offshore company. We dont want to
build the best onshore company. We just
want to build the best consulting com-
pany globally when it comes to consult-
ing for financial services.
Striving to create a work environ-
ment that is challenging but satisfying,
and which provides ample opportunities
and rewards to strengthen and expand
employees careers is another unique as-
pect of the company. The company has
various institutionalized programs and
activities to ensure retention of its em-
ployees. Whether it is a company-spon-
sored adventure trip to the Corbett Na-
tional Park, or a gym and crche at its
India development center, there is
enough to keep employees stress-free,
comfortable, and having fun at work.
HeadsUP, the companys Indian cen-
ters newsletter, focuses on keeping em-
ployees informed of various business
related news, major events, as well as
travel experiences shared by colleagues
when onsite.
Headstrong employees are not to be
left behind when it comes to community
service and joining relief and rehabili-
tation efforts during times of grave chal-
lenges. During the wrath of typhoons,
Ondoy and Pepeng in the Philippines,
the management and employees put up
a disaster relief fund for people whose
homes and properties were damaged by
the floods. This was just one element of
the companys 2.Outreach program,
developed at its Manila center, to en-
gage its 650-strong workforce in com-
munity-conscious programs. Or take for
instance, the tree planting activity
where Headstrong adopted 14 trees for
a year and a half, providing not just fer-
tilizers and protection, but tender care
and continual attention.
Fun@Work apart, the company in-
vests in serious efforts when it comes to
competence-building for its employees.
This is only to be expected, given that
the companys USP lies in its domain
capabilities. The company sponsors ed-
ucational degrees and certifications like
CFA(Chartered Financial Analyst) and
FRM (Financial Risk Manager) for em-
ployees, and has tie-ups with a number
of educational institutions in India and
overseas, including IIM Bangalore, the
New York Institute of Finance and the
Global Association of Risk Profession-
als (GARP). Competence building is
both at the functional as well as techni-
cal level and is driven by each compe-
tence vertical separately. For example,
the quality assurance group at Head-
strong recently nominated a number of
employees to programs like ISTQB
Foundation and Advanced course,
NCFM, and CSTE among others.
Aiming for the Best
With a deep commitment to its focus
on financial services, Headstrong is
investing aggressively to extend its
footprint in its chosen verticals. Con-
stant innovation, building a strong
and expert team, and having the most
ambitious and forward looking lead-
ership have all made the firm a natu-
ral choice for its customers. As one of
its clients, the Managing Director at
a specialized insurance company in
Hong Kong sums it up, The com-
panys CRM project was more than
just a technology implementation. It
was a business transformation. Like
any transformation, change was con-
stant. What differentiated this project
from most was that our implementa-
tion partner Headstrong understood
and managed that change success-
fully. It was Headstrongs manage-
ment, insights, and assistance that
proved instrumental in delivering our
integrated CRM solution success-
fully. And, nothing carries more
value than a happy and satisfied cus-
tomers praise for the vendor.
Quality Leadership
When things were not looking so
bright for the company in 2003, after
the merger with TechSpan, an IT con-
sultancy services firm, it was leaders
like Sahai and Malhotra who took
over the affairs of the firm, steering it
out of troubled waters, and finally
bringing it to its current state of suc-
cess. Sahai says modestly, It is the
trust that employees and customers
alike have in the leadership that has
gotten the company so far. But its not
leaders alone who shape the path of
success. The sales, delivery, recruit-
ing, and support teams are equally re-
sponsible for playing a key role in
shaping the companys strategy and
taking it to its current position in the
market.
With the same leadership zest,
Sahai, a Dosco, and an alumnus of,
BHU, and IIM Calcutta, is all set to
lead Headstrong to greater heights.
Sahai has 19 years of distributed con-
sulting experience. Having started and
grown companies in the U.S., Europe,
and India, he is also a frequent speaker
at industry conferences on offshore
outsourcing as a strategic tool for IT
managers. The older generation did a
dramatic thing for us. They brought
India respectability across the world.
They built big companies, profession-
ally-run companies. My generation
now wants Indian companies to be
world leaders - we can drive the world,
and that keeps us excited. All we need
is an unwavering belief in each of us
that we can be the best. As CEO, that
would be my biggest driver - to be the
best, by being different. I will try to
bring that zeal to all our staff. I am
looking to prove that the next genera-
tion can provide that shift, says Sahai.
With a strong leadership, niche
focus, and a mindset to continuously
innovate, Headstrong will undoubt-
edly become what Sahai has dreamt
of: best in the world.
si
Transparency in
organizations breaks down
power centers it is hard
to play favorites or have
godfathers in the company
with so much transparency
Employees day out
Headstron employees at the SIFMA Technology Management Conference 2009
Expertise Across Business Domains
T
his is the 12th year that si100 companies are being selected and honoured! In the last
eleven years many things have changed and we have seen the tech industry growing
exponentially and weathering the slumps. Even today the situation is no different. In
the last one year all we have heard of are bankruptcy, layoffs and though we are seeing signs of
recovery, its too early to predict the hay days.
Hence, we know, its brutal to be an entrepreneur at this point of time
However, we are going against the current climate of bad news and lack of confidence in the
technology industry to come up with 100 companies that show the characteristics of long-term
viability, sustained growth, business focus, profitability, and customer, shareholder and
employee value, while at the same time display the glamour and the innovation that have
always accompanied the high-tech sector. It is a magical 100 that have traversed the hype, are
riding through the present tough environment with integrity, hard work, vision and control.
The result is 100 companies that have a real chance to: survive and succeed even in the tough
market, set new trends in the marketplace and make a difference in the business and
technology landscape.
A distinguished panel comprising of accomplished Indian CEOs & CIOs of public companies,
VCs, analysts, founders of other VC funded companies including siliconindia editorial board
decided on the top 100 companies.
Here you can also feel the present and future pulse of the Indian community and its leaders
who have in a very small time made a significant presence in the business and social roles to
form a rich tapestry in the American technology landscape.
Kudos to those who made it to the si100!
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NAME FOUNDER(S) FOUNDED DESCRIPTION
eG Innovations
Iselin, NJ
eginnovations.com
Srinivas Ramanathan
President, Founder & CEO
2001
A global provider of performance monitoring and triage solutions for both virtual and physi-
cal IT infrastructures. Its product, the eG Enterprise Suit helps the IT operators to track the
quality of the business services end-to-end and relate this to critical network, system, and
application performance.
Eka Software
Norwalk,CD
ekaplus.com
Manav Garg
CEO & Founder
2005
A provider of commodity trade and risk management software for managing physical trad-
ing, position, P&L, risk, logistics and finance operation for agriculture and metal markets.
The firm has over 200 employees. Backed by Nexus Venture Partners.
Encora
Mountain View, CA
encorainc.com
Venu Raghavan
President & CEO
2005
A provider of software product life cycle solutions. Its IGO ModelT creates seamless ex-
tended development centers, integrated into the parent organization, which provide virtual
ownership to its clients and enabling high quality product and services deliveries from the
offshore center. Employs: About 1000
Fieldglass
Chicago, IL
fieldgalss.com
Jai Shekhawat
CEO & Co-Founder
1999
Provider of a unified technology platform that allows hiring managers, human resources
personnel, staffing companies or others to utilize one integrated resource for the entire ac-
quisition process of all human capital. Customers include GlaxoSmithKline, Johnson &
Johnson, Monsanto, Salesforce.com and Wyeth. The company has a headcount of 150 peo-
ple.
Kazeon
Mountain View, CA
kazeon.com
Sudhakar Muddu
CEO & Founder
2003
It has revolutionized the way companies perform information management by using the in-
formation server software to intelligently discover, search and index, classify and perform
workflow action on all electronically stored information. A few of the Kazeons customers in-
clude - Atheros Communications, Victrex PLC, WMS Gaming, BTMU Capital, Subaru of
America and many more. Number of employees 80.
Keynote Systems
San Mateo, CA
keynote.com
Umang Gupta
Chairman & CEO 1995
A provider of on-demand mobile and internet test and measurement solutions. The company
has has four test and measurement businesses: Web performance, mobile quality, stream-
ing and VoIP, and customer experience/UX. Customers include American Express, BP,
Caterpillar, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile,
Verizon, Vodafone and YouTube. The company has 240 employees.
Nephos Systems
San Francisco, CA
nephosystems.com
Ranga Rangachari
CEO & Founder
2009
An accelerator to cloud computing. Its first solution Nephos Augmenta enable organizations
to seamlessly augment and securely extend their internal datacenter into a public cloud and
to seamlessly migrate applications from their data center to the cloud. Currently, it has six
employees.
ViVu
Sunnyvale, CA
vivu.tv
Sudha Valluru
Founder, Chairman & CEO
2008
Provider of an online video conferencing platform. It provides a suite of publishing tools,
providing users the option of embedding video events on web sites or in emails. Venture
backed by Inventus Capital Partners with Draper Fisher Jurvetson and Quest Venture Part-
ners. The number of employee at ViVu is around 10
Winshuttle
Bothell, WA
winshuttle.com
Vikram Chalana
Co-Founder & CTO
2003
A provider of data entry and data download tools for SAP users. Winshuttle's products re-
place manual data input and complex technical tools by easily and securely shuttling data
between Microsoft Excel and SAP without programming. The company headcount is 80.
Zyrion
Sunnyvale, CA
zyrion.com
Vikas Aggar wal
Founder & CEO
2007
Provider of Business Service Monitoring (BSM) software. Customers of the company in-
clude several leading US universities, a number of large manufacturers, and major govern-
mental departments and federal accounts. Zyrion's flagship Traverse solution provides
correlated, end-to-end network and server monitoring capabilities that link underlying appli-
cations and the IT infrastructure to business services. The company has 25 employees.
Eka Software: Boosting Profit for
Commodity Market
C
ommodity markets are known
for their complexity and a high
degree of risk and uncertainty.
Buyers, traders, and producers have to
deal with complicated supply chains that
involve complex contracts, pricing struc-
tures and financial derivative instru-
ments. The right IT system to handle all
these can provide substantial differentia-
tion and competitive advantage to firms
that deploy it.
This is where Eka Software Solu-
tions comes in as a specialist solution
provider that not only addresses supply
chain and contract administration
needs, but also provides comprehensive
functionality to handle derivatives and
the resultant complexities. Traditional
software and ERPs dont have the ca-
pability to properly deal with these re-
quirements, says Manav Garg, CEO
and Founder, Eka Software Solutions.
Founded in 2004, the Bangalore
based company is one of the leading
providers of commodity trade and risk
management software for managing
physical trading, position, P&L, risk,
logistics and finance operation for agri-
culture and metal markets. I strongly
believe that IT is an enabler in every
field. The market needed a combination
of physical and financial software that
could handle these more effectively. I
wanted to harness the power of tech-
nology to ease these pain points and
solve the problems of those engaged in
the trading of commodities, says Garg.
For instance, Ekas Commodity
Trade and Risk Management (CTRM)
solution integrates the entire lifecycle
of both physical and financial contracts,
providing instant and realtime visibil-
ity across operations. Now Eka boasts
of some of the largest names in the
commodities business, including AWB,
CHS, Louis Dreyfus, and Noble Group
as its customers.
With a growing employee base
of over 200, there has been no look-
ing back for Eka. Besides recently
opening its offices in Europe and
North America, it also received $10
million funding from Nexus Venture
Partners. Given the 100 percent
year-on-year growth rate that it has
been achieving, it is putting its
strategies in place to become the
leading software vendor from India
catering to the global 500 commod-
ity trading organizations.
Manav Garg
eG
Innovations is a global
supplier of business serv-
ice management software
for virtual and physical IT infrastruc-
tures. It offers a new generation of so-
lutions that makes IT infrastructure
monitoring and management simple,
flexible and effective. By ensuring
high availability and optimum per-
formance of mission-critical business
services, eG Innovations solutions
help enhance customers competitive
positioning, lower operational costs
and optimize the performance of their
infrastructures.
The companys patented tech-
nologies provide proactive monitor-
ing of every layer of every tier in the
infrastructure, thereby enabling rapid
diagnosis and recovery in enterprise
and service
provider net-
works. Its flag-
ship product,
the eG Enterprise Suite, tracks the
performance of business services and
applications end-to-end, IT organiza-
tions can pinpoint the true root cause
of IT problems often before end users
are affected.
With specialized capabilities for
monitoring more than 85 applications,
10 operating systems and five virtual-
ization platforms all using a single
agent architecture eG offers the
widest infrastructure coverage, moni-
toring both virtual and physical envi-
ronments as a single pane of glass. It
monitors the inter-dependencies
among network, system, database and
application resources that support busi-
ness services, eG Enterprise is a com-
prehensive, next-generation enterprise
management solution. The companys
eG VM Monitor was judged Best of
VMworld 2008 in the Application and
Infrastructure Management category,
beating out approximately 30 other
products.
eG Innovations was founded in
2001 by Srinivas Ramanathan, CEO
and President. Prior to eG, he was a
Senior Research Scientist at Hewlett-
Packard Laboratories in Palo Alto, Cal-
ifornia. He holds PhD in Computer
Science and Engineering degree from
the University of California, San Diego;
and a Masters in Computer Science
from the Indian Institute of Technology,
Chennai, India. He has co-authored
more than 40 technical papers and is a
Co-Inventor of 14 U.S. patents.
eGs technology partners include
VMware, Sun, Citrix, Red Hat,
IBM, HP, Microsoft, Oracle and
ThinIdentity.
si
Making Monitoring of Physical
and Virtual IT Infrastructures
Easy, Effective and Efficient
Srinivas Ramanathan
Top 10
SOFTWARE COMPANIES
SOFTWARE COMPANIES
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N o v e m b e r 2 0 0 9
Rakesh Verma
S
ervice procurement solutions
help businesses understand and
take advantage of the pricing
components and fluctuations involved
in purchasing services to achieve hard-
dollar cost savings and to improve pro-
curement process efficiency,
compliance and quality. Founded in
1999, Fieldglass is a leading vendor of
such solutions. Global 2000 companies
including GlaxoSmithKline and Mon-
santo use its technology platform, de-
livered exclusively via the
Software-as-a-Service model, to man-
age the acquisition of its workforce, in-
cluding contingent workers and service
providers, such as offshore or project-
based labor.
Headquartered in Chicago with
more than 150 employees, Fieldglass is
currently on
track to be
cash flow
and net in-
come posi-
tive for the fourth consecutive year.
With its solution deployed in 63 coun-
tries and available in eight languages,
Fieldglass growth has been driven by
three factors that set the firm apart from
the rest. Most importantly, Fieldglass
helps customers build long-term com-
petitive differentiation in their busi-
nesses through a highly optimized
services supply chain. The company is
passionately dedicated to client service
and support. The years of sustained
R&D investments has enabled the com-
pany to build a scalable and innovative
solution, says Jai Shekhawat, CEO,
Fieldglass.
In August 2009, Fieldglass success-
fully completed 16 new launches and
expansions. One of its new customers
included a Fortune 500 healthcare com-
pany with approximately 190,000 hir-
ing managers that replaced its existing
Vendor Management System (VMS)
platform with Fieldglass to acquire both
its contingent workforce and project-
based services. In addition, an existing
Fortune 500 customer for its contingent
spend since late 2008 expanded its use
of the solution to include its Statements
of Work (SOWs) in the U.S., Brazil,
Canada, India and the Philippines
through its offshore suppliers.
In the future, Fieldglass plans to
continue its focus on delivering sus-
tained value to stakeholders in procure-
ment, HR, IT and finance by helping
them manage contingent labor and out-
sourced services. The company also in-
tends to expand its footprint overseas in
Europe and in parts of Asia.
si
E
ncora, headquar-
tered in Scottsdale,
AZ is a leader in the
Collaborative Product De-
velopment (CPD) space.
Collaborative Product
Development (CPD) is the
next stage in the evolution
of the well-known OPD
(Outsourced Product De-
velopment) space where,
as against outsourcing core product de-
velopment to supplier, the customer and
the supplier collaborate together to de-
sign and develop new products. A col-
laborative development model improves
quality of the product, reduces the time-
to-market, increases employee retention
and IPprotection and reduces the overall
cost of product delivery. ACPD model,
as Encora realizes through its own expe-
rience, requires a unique set of tools,
methodologies and frameworks to sup-
port a real-time collaboration between
multiple parties.
Venu Raghavan, the CEO of Encora
and a recipient of E&YEn-
trepreneur of Year award for
2008, started the company
in 2005 and led the com-
pany through this funda-
mental evolution over the
past four years. Today, with
over 1000 employees, spread over nine
global offices in five countries and with
over 50 product company clients, En-
coras CPD services include new prod-
uct co-development, product
re-engineering, support/maintenance,
product QA, product support, amongst
others.
Encora offers these services by es-
tablishing a CDL (Collaborative Deliv-
ery Lab) for its clients, which includes
leading firms such as Google, Microsoft,
Symyx, Handango, SPX, Churchill
Downs, Bausch and others. A CDL is
created through a very well-defined and
repeatable process that involves stake-
holders from both the client and the En-
cora sides.
Encoras clients come from a range
of solution clusters that includes
media/entertainment, health-care, med-
ical technology, financial services, CRM,
retail/distribution/logistics, mortgage and
e-business.
Our customers tell us how im-
pressed they have been by our thought
leadership on the collaborative product
development process and the benefits
they have gained from this approach.
said Venu Raghavan.
Encora is a wholly owned subsidiary
of Indecomm Corporation and has in-
vestment from leading venture capital
firms such as Sequoia Capital, IFC (a di-
vision of World Bank) and Tiger Capital
Management.
Encora: Leading Collaborative Product
Development Firm
Venu Raghavan
FIELDGLASS:
Delivering Sustained Value
Jai Shekhawat
S
udhakar Muddu, a seasoned and
successful entrepreneur founded
Kazeon Systems in 2003 with a
vision to have information management
to be the fundamental and enterprise-
wide as databases or network switches
in the IT infrastructure of corporations.
Since then, Kazeon has revolutionized
the way companies perform information
management by using the information
server software to intelligently discover,
search and index, classify and perform
workflow action on all electronically
stored information.
The information service provider of-
fers a wide range of applications within
an enterprise using a single, underlying
information management technology.
The companys patented software solu-
tion, the Information Server, has been
built ground-up for providing robust,
high performing and infinitely scaling
information management capabilities
across an en-
terprise no
matter what
types of data
exist. Key
applications that are serviced by
Kazeons technology are eDiscovery,
compliance, Information Governance
and overall data management.
Being a leading provider of in-house
eDiscovery technology, Kazeon has suc-
cessfully been deployed in numerous en-
terprise environments worldwide. Afew
of the Kazeons customers include - Ath-
eros Communications, Victrex PLC,
WMS Gaming, BTMU Capital, Subaru
of America and many more. Further ex-
tending its leadership position and its
strong technology, Kazeon is extending
into cloud computing offerings and SaaS.
Similar to corporations, cloud computing
vendors will face similar problems
eDiscovery, compliance and data man-
agement, and the Information Server is
poised to help them solve these problems
in very cost-effective, high-performing
and scalable ways.
Kazeons growth and success is
due to its excellent engineering, mar-
keting and sales teams which have de-
livered unparalleled capabilities to
enable powerful eDiscovery while re-
ducing its cost up to 90 percent for over
three hundred customers, says Karthik
Kannan, Vice President of Marketing
and Business Development.
C
alifornia-
b a s e d
Ke y n o t e
Systems is the lead-
ing stand-alone in-
dependent provider
of on-demand mobile and internet test and
measurement solutions. The company en-
ables its 2,800 corporate customers to im-
prove online business performance and
mobile communications from the end user
perspective.
The company has four test and meas-
urement businesses: Web performance,
mobile quality, VoIP/ streaming and cus-
tomer experience/UX.
The mobile quality products help
Web site operators, carriers, device man-
ufacturers, content portals and develop-
ers test, measure and monitor mobile
content, applications and services on over
1,600 mobile devices across multiple mo-
bile operator networks from points all
over the globe.
The companys Web performance test,
measurement and monitoring products in-
clude Transaction Perspective, Applica-
tion Perspective and LoadPro and help
companies to understand the speed and re-
liability and load capacity of their Web site
from the end user perspective.
The companys VoIP and streaming
products like Voice Perspective and
Streaming Perspective help companies to
understand how end users are experienc-
ing these services and then improve the
quality of voice, audio and video services.
The customer experience/UX test and
measurement products such as WebEffec-
tive and Mobile Web UX Testing enable
companies to conduct their own online
customer experience studies and research
regarding navigability, layout and design
to ensure online business effectiveness.
Overall, Keynotes cutting edge Soft-
ware as a Service (SaaS) solutions provide
tremendous value by helping leading com-
panies around the world test, measure and
monitor the performance of their online
applications, services, traditionally con-
nected and mobile Web sites from the end
user perspective.
Keynotes products serve mid to
large size companies from multiple sec-
tors including retail, financial services,
travel and hospitality, technology, net-
working, publishing and manufacturing.
And the companys on demand services
are all driven by the worlds leading
global test and measurement network
comprised of over 3,000 measurement
computers and mobile devices in over
240 locations across the globe.
The customer base of the company
includes household names such as Amer-
ican Express, BP, Caterpillar, Disney,
eBay, E-TRADE, Expedia, Microsoft,
SonyEricsson, Sprint, T-Mobile, Verizon,
Vodafone and YouTube.
Umang Gupta is Chairman and
CEO of Keynote Systems since May
2000.
si
Kazeon: Moving
Up in Business
Keynote: Monitoring the Connected and Mobile Web Site
Experience from the End User Perspective
Sudhakar Muddu
Umang Gupta
SOFTWARE COMPANIES SOFTWARE COMPANIES
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C
loud computing
has emerged as
the latest buzz-
word in the technology
space, especially after the
advent of recession,
though it has its own share
of setbacks. With a vision
to enable enterprise data-
centers to embrace cloud
computing without compromising on
performance, security or control,
Nephos Systems was founded in Janu-
ary 2009 to be an accelerator to cloud
computing.
According to the analyst firm Gart-
ner, cloud computing will be the num-
ber one strategic initiative for IT in 2010
and Nephos develops its solutions fo-
cused on this multi-billion dollar market
opportunity. However, unless the infra-
structure roadblocks are removed, use of
public clouds will continue to languish
in the backwaters of an enterprise IT,
says Ranga Rangachari, CEO
and Founder of Nephos.
Nephos mainly focuses on
mid market enterprises, who are
looking at public clouds for the
elastic and pay as you go com-
puting model. These customers need
better control and transparency from
their cloud infrastructure. Our strategy is
to introduce a low cost, high value ap-
pliance and cloud services (below
$15,000) and enable customers to scale
to support multiple clouds and applica-
tions, states Rangachari.
Nephos Augmenta, the first solution
developed by this financially self-funded
firm can enable organizations to seam-
lessly augment and securely extend their
internal datacenter into a public cloud
and to seamlessly migrate applications
from their data center to the cloud. The
company says that Augmenta was de-
veloped to ensure that the right user
runs the right applications on the right
cloud infrastructure.The solution is cur-
rently being piloted by IT organizations
and has enabled IT to leverage the true
power of cloud computing. .
Going ahead, the company aims to
support even private clouds and ex-
tend its appeal to large enterprises,
apart from expanding its presence
around the globe. Currently, the com-
pany has a team of six people and
plans to grow the number to 12 by the
end of 2009. With demand for shifting
to the Cloud on a rise in organiza-
tions around the world, Nephos hopes
to make the transition easier and safer
for them through its solutions.
Nephos: Shifting to the Cloud made easy
F
ounded in 2008 by Sudha Val-
luru and Siva Kiran, ViVu de-
veloped a ground-breaking
interactive communications technol-
ogy that provides a solution for meet-
ing organizers to create, publish and
manage high-quality video events. It
provides interactive communications
technology that enables live video par-
ticipation from a PC, Mac or Linux
without any proprietary downloads
and seamlessly integrates with most of
the popular streaming video and con-
ference solutions.
The team developed the first enter-
prise quality video over IP a decade ago
and is now building a participative plat-
form that scales and provides the ease-
of-use, quality and availability expected
in an enterprise. ViVus Participative
Event Platform is actually a software
service that can be accessed over the
web. The backend infrastructure is en-
terprise-grade and leverages Java EE
extensively for all of the modules and
web services. ViVus interface on the
c l i e n t - s i d e
comes as a
very intuitive
browser-based
application and
requires no
client installa-
tion as it lever-
ages both
Flash and Java extensively.
The company charges subscription
fees for its various services. A single
user would pay $49 a month for un-
limited use, though a 30-day trial is
available. According to ViVu, it dis-
tinguishes itself by syncing with a full
range of video recording and stream-
ing products, even smartphones.
Claiming that it is easily scaled, ViVu
says that the users do not have to
worry about messy downloads or in-
stallations in order to connect face-to-
face over video. ViVu solution is tar-
geted at enterprises and is being used
in a variety of ways: remote training
courses, sales training on new prod-
ucts, and remote live video caller par-
ticipation during Webcasts.
To bring its video conferencing
and online event software to market,
the Sunnyvale, California-based ViVu
has recently raised $3 million in series
A funding from Inventus Capital Part-
ners, Draper Fisher Jurvetson, Quest
Venture Partners with entrepreneur
Bill Carrico participating. Growing
ahead with its business model, the Co-
Founder and CEO of ViVu, Valluru
affirms, Our vision is to interactively
connect many people over video and
make the experience even better than
being there.
si
ViVu: Pacing Up in its Business
Sudha Valluru
Ranga Rangachari
W
inshuttle developed their first
software to solve specific SAP
data challenges that one SAP
customer was experiencing. However,
today the companys solutions have
evolved into a major tool in enterprises for
SAPdata loading and extraction.
Founded in 2003 by Vikram Chalana
and Rajat Oberoi, Winshuttle today has
software, which is used by over 500 large
companies around the world. We wanted
to make SAP more useful for the organi-
zations, by simplifying the process of
using it, says Chalana.
The companys flagship product
transactionSHUTTLE records the steps
that a user takes to complete any SAP
transaction and maps the relevant SAP
fields to an Excel spreadsheet, easily
creating a a transaction template. Arun-
only version of the transactionSHUT-
TLE software, runSHUTTLE allows a
SAP user to securely move data between
Excel and SAP using predefined trans-
action templates.
In 2008, Bothell, Washington based
company expanded its product line by
releasing querySHUTTLE and eS-
HUTTLE. querySHUTTLE was de-
signed to allow business users to
securely extract SAP transactional data
into familiar Microsoft Excel and Ac-
cess formats for analysis. eSHUTTLE
provides centralized visi-
bility and governance for
enterprise deployments of
Winshuttle solutions. This
not only enables firms to
share files and best practices across the
organization, but also addresses the or-
ganizations requirements for specific
controls and audit trails to meet SOX
and corporate governance policies.
The customers of Winshuttle come
from all major market segments, with
a marquee customer list consisting of
companies like Lockheed Martin,
Nike, Mercedes Benz, Coca-Cola,
AMD, SAP America, Epson, ABB and
others. The company has 80 people
based in Seattle, London, Paris and
Chandigarh.
Going forward, the com-
pany plans to introduce more
products. We will be offering
more products to bridge the
gap between Microsoft Share-
Point and their ERP systems,
says Chalana. Winshuttle at-
tributes its success to the
Many happy customers who
continue shuttling billions of
records every year.
W
ith over 100 live deployments,
Zyrion, a firm providing Busi-
ness Service Monitoring
(BSM) software, is generating strong rev-
enue and profits. Cus-
tomers of the company
include several leading US
universities, a number of
large manufacturers, and
major governmental de-
partments and federal ac-
counts. BSM is a small
but rapidly growing seg-
ment of the network man-
agement area, says
Zyrions Founder and CEO Vikas Aggar-
wal. Even though, BSM is an emerging
solution space, Zyrions tremendous
growth has enabled it to make its way into
the Si100 list.
Simply speaking, Zyrion builds the
solution, which helps enterprises priori-
tize the specific parts of the IT infra-
structure that need to be addressed or
improved to ensure continuous business
operations. The companys key target
customers include mid-to-large enter-
prises. Zyrions target market consists of
organizations that span sectors like com-
munications, hospitality, gaming, manu-
facturing and education.
Basically, any company with
a relatively complex IT infra-
structure would need our serv-
ices, says Aggarwal. While
the big four IBM, HP,
BMC, CA cater to the For-
tune 1000 customers, Zyrions target
market begins just below that. Such
companies, says Aggarwal, cannot use
solutions from the big four, as they are
too cumbersome and too expensive to
deploy and operate. Moreover, the ar-
chitecture and technology of the domi-
nant players are over 20 years old; they
are only adapting these legacy products
and attempting to reposition them in the
present market, Aggarwal claims.
However, Sunnyvale, California
based Zyrions business service container
technology allows enterprises to more
easily and effectively manage IT-enabled
business processes and services. Zyrions
flagship Traverse solution provides corre-
lated, end-to-end network and server
monitoring capabilities that link underly-
ing applications and the IT infrastructure
to business services. Traverse is based on
technology being used by hundreds of
large enterprises and datacenters across
the world, within environments as large
as 20,000 routers and servers.
Ask Aggarwal about the impact of the
global recession on his company, and he
says that Zyrion is too nimble and young
to feel any major impact. Zyrion is happy
that IT networks in many developing
countries are exploding, and it will be in-
teresting to look at how Zyrion can play a
role in those regions, says Aggarwal
si
WINSHUTTLE
Using Enterprise Software Simplified
zyrion: Growth Unabated
VikramChalana
Vikas Aggarwal
SOFTWARE COMPANIES SOFTWARE COMPANIES
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NAME FOUNDER(S) FOUNDED DESCRIPTION
Metabyte
Fremont, CA
metabyte.com
Manu Mehta
President & CEO
1990
Serves large and mid-market enterprises worldwide. Its customers include
Greentech, Edward Life sciences and DaVita. The company headcount is
around 200.
Applabs
Philadelphia, PA
applabs.com
Sashi Reddi
Chairman
2001
Specializes in quality management, testing and certification solutions. Applabs has
partnership with more than 600 companies, providing both quality assurance and third
party validation. It has 2000 employees.
Estuate
Sunnyvale, CA
estuate.com
Prakash Balebail
Founder & CEO
Nagaraja Kini
Founder & CFO
2005
Focuses on three different types of servicesOracle and IBM application im-
plementation & management, custom application development, and application
integration and modernization. The company's clients includes Amway, Arena
Solutions, Bechtel, Citrix Systems , IBM, Salesforce.com, Stanford University,
Tmax Gear , Travelport, Webex /Cisco, Wells Fargo Bank and Visa.
Infogain
Los Gatos, CA
infogain.com
Kapil Nanda
President & CEO
1990
Specializes in the services for the retail. High-tech manufacturing and soft-
ware verticals. Apart from U.S, the company has presence in UK, Europe and
India. It has 90 employees.
iTKO
Dallas, TX
itko.com
Shridhar Mittal
CEO
1999
Helps customers to optimize their software test and delivery lifecycle for
greater quality and agility in an environment of constant change. Its customers
include industry eBay, American Airlines, Time Warner, Level3, Bank of Amer-
ica and government agencies including the FAA and U.S. Department of De-
fense. The company headcount is 90.
Mobera Systems
Milpitas, CA
moberasystems.com
Anupama Arya
Co-Founder
2003
It is a high-end software development and outsourced product engineering and
contract R$D services company. Its technical expertise is in the fields of com-
munication, wireless and embedded technologies. Also, provides services to
industry segments like Bio- Informatics, Embedded Systems, Networking and
Wireless,Logistics and Transportation. The firm has about 50 employees.
Optimal Solutions
Irving, TX
optimalsol.com
Guruvendra Suri
CEO
1995
A staffing and consulting firm that is into implementation of SAP solutions.
Clients include Texas Instruments, Pepsi, Nokia, Dupont, IDT, Sony, Dell, Mo-
torola, Caterpillar and many more. The company headcount is 400.
Photon
Santa Clara, CA
photoninfotech.com
Srinivas Balasubramanian
Chairman & CEO
1995
A next generation Internet consulting firm which specializes in cutting edge
business solutions utilizing Web 2.0, SOA, Open Source and Mobile applica-
tion development. Its clients includes leading financial services provider on the
Fortune 500 list. The company headcount is 1200.
SRA Systems
Hoffman Estates, IL
srasys.com
S. Srinivasan
Chairman & MD
1986
Has a wide range of solutions in the Manufacturing, Healthcare and Financial
Services domains. It has 300 employees.
Symbioun
Technologies
Atlanta, GA
symbiountech.com
Venkat Ganupuru
Chairman
1993
Delivers cost effective and innovative solutions. Few of its clients include
BestWork DATA, WebGen Corporation, TIBCO, Cognizant, BB&T . The com-
pany headcount is 120.
Teklink
Naperville, IL
tli-usa.com
Pankaj Gupta
CEO & Director Business
Intelligence
1998
An implementer of SAP Solutions for many Fortune 500 Companies. Its expert-
ise crosses many industries, including Consumer Products, IM&C, Healthcare,
Automotive and Oil and Gas. Its client includes Kellogg, Wrigley, John Deere,
Molex, Ball Horticultural, W.W. Grainger and Littelfuse.
UST Global
Aliso Viejo, CA
ust-global.com
Sajan Pillai
CEO
1999
Provider of end-to-end IT services and solutions for Global 1000 companies.
Its Global Engagement Model provides the optimal mix of senior local re-
sources with the cost, scale and quality advantages of offshore operations.
The company has about 6300 employees.
Varnalis Systems
New York, NY
vernalissystems.com
Bala Chandra
CEO
1999
A global IT Services company with a proven track record in developing and im-
plementing custom software. Its expertise span in all major technologies in-
cluding: .NET, J2EE and openSource and all major mediums: web, mobile and
desktop. The headcount of company is 125
VedicSoft
Iselin NJ
vedicsoft.com
Bhat Dittakavi, Venkat
Yerubandi
Founders & Co-CEOs
1999
A provider of IT professional services in Data Management, Business Intelli-
gence and Business Integration. Some of its clients includes MAERSK,
Capgemini, Cisco, Wipro and Pepsico. The company headcount is 50
Wellcore
San Jose, CA
wellcore.com
Vijay Nadkarni
Founder, President & CEO
-
It creates technology to help seniors live better. It built a lifestyle companion
that integrates an entirely new dimension of wellness assessment, personal
safety and connectedness in seniors' daily living.
M
etabyte
is in the
S i 1 0 0
list for the fourth
consecutive year, which indicates com-
panys strength to address market needs. An
IT services provider for the Fortune 500
companies and mid-market enterprises
around the globe, the privately held com-
pany provides a seamless blend of product
development, consulting, outsourcing and
staffing services. We have always been de-
fined by our ability to attract top talent by
providing unmatched career options, says
proud Manu Mehta, CEO, Metabyte.
In a down market, Metabyte grew and
expanded operations this year to include
United Kingdom and Taiwan. The company
has over 17 million users daily relying on its
software and services for work or entertain-
ment. The companys liking for top talent
came into being when they helped client
AMD to beat Intel in performance and have
a successful entry into the microprocessor
business in the mid 1990s. That Metabyte
division was later branded as Wicked3D a
PC gaming business.
Here, an employee can build a new
focus area for IT services and run his/her
own Micro Business Unit. A recent ex-
ample Oracle Billing and Revenue
Management (BRM) solutions. Employ-
ees can also ask for funding for a new
product or service idea.
The company has created an internal pri-
vate equity fund called Metabyte Ventures
to finance the inventions of its employees.
An employee invention turned into
Metabytes MbTV subsidiary in 2000,
which received $20 million in investments
from corporate partners and provided dig-
ital video recorder (DVR) technology to
the US cable TV industry. Metabyte is
credited for inventing the DVR before TiVo
and is recognized as the unbranded
leader. A recent employee invention was
launched as a web service called HotDoo-
dle.com which enables small businesses to
get powerful websites easily the 21st cen-
tury way. One can build their website them-
selves or get help from HotDoodles
marketplace of web savvy people, whom
HotDoodle calls PenPals, or do a bit of
both. Loaded with powerful features and
with a rapidly growing list of users around
the world, HotDoodle is enabling a grass
root level work force to meet the massive
demand for building, maintaining and en-
hancing websites.
The immense job satisfaction and ca-
reer opportunities within Metabyte or at
Metabyte clients are what, keep bringing
top talent to us. Our philosophy of invest-
ing in the ideas of our employees and seek-
ing to turn their innovations into game
changing products or services have paid
huge dividends, says Mehta. Congratula-
tions! Metabyte.
Metabyte: Winning by Hiring the Best
Estuate: Extreme Service
Manu Mehta
E
stuate is appearing for the first time
in the si100 list. This hot, fast-grow-
ing IT services company, founded in
2005 by Prakash Balebail and Nagaraja
Kini, drives an agile, responsive U.S.-based
culture with a strong technical offshore team
to deliver high-value solutions to software
companies and large IT organizations.
Headquartered in Silicon Valley with an
offshore center in Bangalore, Estuate lives
by the rule that clients success is their suc-
cess, through technical proficiency and an
extreme service ethics. Estuate mainly fo-
cuses on three different types of services
Oracle and IBM application implementation
& management, custom application devel-
opment, and application integration and
modernization. The company leverages soft-
ware company ecosystems: We offer off-
shore product development to software
companies, and then specialize in the im-
plementation of those products for their
large IT customers, says Prakash Balebail,
Estuates CEO.
Once introduced into a large IT shop,
Estuate also adds value in custom applica-
tion development projects using leading
platformsJava, Microsoft .NET, Oracle
Application Framework, Force.com, WebEx
Connect and open source tools.
Estuates core team has an Oracle prod-
uct pedigree, with more than 100 man-years
of experience with its ERP/CRM solutions,
software engineering, project management,
sales business development and manage-
ment for some of the largest software com-
panies. This makes Estuate an ideal vendor
for software companies looking for efficient
execution of small-to-large projects. Its soft-
ware product company portfolio includes
Amway, Arena Solutions, Bechtel, Citrix
Systems , IBM, Salesforce.com, Stanford
University, Tmax Gear , Travelport, Webex
/Cisco, Wells Fargo Bank and Visa. Estu-
ates IBM relationship is illustrative. Marc
Hebert, Chief Operating Officer, says, Our
relation with IBM focuses on the Optim
family of data management solutions; we
are very proud of our deep product engi-
neering relationship with those products,
which IBM customers highly value in their
IBM Optim implementation efforts. Our
strong Oracle roots enable us to play a
unique Switzerland role between two soft-
ware giantsIBM and Oracleto the ben-
efit of our joint customers.
But in the end, its all about Estuates ex-
treme service ethics. Balebail, the architect
of this innovative culture, describes it this
way: Our imperative is to respond to every
client request immediatelyto make sure
that we listen to them, understand their is-
sues and their directions. Simply put, clients
love it! Today, Estuate is a global IT serv-
ices company, with a team of experts hav-
ing decades of software product
development and IT services management
experience. It expects the company to gen-
erate revenues of $20-25 million in the next
five years.
si
Prakash Balebail Nagaraja Niki
Top 15
IT SERVICES
IT SERVICES
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TKO helps customers optimize their
software test and delivery lifecycle
for greater quality and agility in an
environment of constant change.
iTKOs award winning LISA product
suite helps customers dramatically
lower their quality assurance costs,
shorten release cycles, reduce risks, and
eliminate critical development and test-
ing constraints by virtualizing depend-
ent IT resources to provide on-demand
accessibility and capacity for teams
across the software lifecycle.
LISATest, Validate, and Virtualize
solutions are optimized for complex,
modern applications that leverage SOA,
BPM, cloud computing, integration
suites, and ESBs. LISA addresses a
critical need in the marketplace to dra-
matically lower the cost and risk of de-
livering highly complex, rapidly
changing enterprise software, said
Shridhar Mittal, iTKOs CEO. By suc-
cessfully addressing this need, LISAde-
livers significant competitive
advantages to our customers and helps
enable their mod-
ern applications to
deliver on their
promise of agility
and cost savings.
As CEO, Shrid-
har Mittal has lead
iTKOs impressive
growth and assem-
bled a seasoned
management team
with deep expertise
in enterprise soft-
ware quality and the
unique needs of
todays complex,
modern applica-
tions. This leader-
ship has also helped
provide the inspira-
tion for several innovative product break-
throughs, including the companys
unique virtual test environment capabil-
ities and end-to-end test automation
transparency and traceability features.
iTKO has developed an extensive
partners ecosystem in-
cluding global system in-
tegrators such as
Accenture, IBM Global
Services, Infosys, Cog-
nizant, CSC, Perficient
and others. iTKO has
also established LISAre-
seller agreements with
technology partners such
as HP, and its products
are available in cloud-
based testing service of-
ferings from IBM.
iTKO customers in-
clude industry leaders
such as eBay, American
Airlines, Time Warner,
Level3, Bank of America
and government agen-
cies including the FAAand U.S. Depart-
ment of Defense. Established in 1999,
privately held iTKO has its corporate
headquarters in Dallas, Texas with addi-
tional offices located in the U.K., Nether-
lands, Australia and India.
si
M
obera Systems is a core
product development com-
pany providing services to
industry segments including Bio-In-
formatics, Embedded systems, Net-
working and Wireless, Logistics and
Transportation.
Headquartered
in India and with
strong presence in
the U.S, the com-
pany is strategi-
cally poised at
delivering superior
quality solutions
worldwide. Their
Engineering Com-
petency Center
(ECC) is located in India. As an ex-
pansion plan Mobera is planning a
new ECC for the France market.
Committed to partnering with their
clients in developing newer ways to
counter the challenges faced by them
in this technology driven world, the
company provides beyond the stan-
dard answer services.
The firm has corroborated client
servicing at its true sense whereby
they collaborate with the client
throughout the product de-
velopment cycle in design-
ing and developing the
product. Customers can col-
laborate with Mobera using
ClientConnect tools, which
can facilitate task tracking,
technical discussions, conferencing,
bug reporting and quality reviewing
functionality. The company has
achieved to understand customers cul-
ture, systems, and processes and align
with them, under the leadership of
Anupama Arya, the Co-Founder,
Mobera Systems. She brings in her ex-
pertise of her past experiences as a se-
rial entrepreneur, business executive,
technologist and angel investor.
Begin small. Deliver Big, Anu-
pama asserts. She maintains that busi-
ness ideas are encouraged, both from
within the team members and even
from the client side. Challenges are
identified. Goals are set and time lines
are respected. And to fulfill the goals,
the company relies on a methodology,
which is in tune with the Six-Sigma
protocol for error mitigation. It has
managed to reduce the cost of opera-
tion of its clients bringing in the best
return-on-investment.
si
iTKO
Innovator and
Leader in Modern
Application Quality
Inking New Value to Product Development Service
MOBERA SYSTEMS:
Shridhar Mittal
Anupama Arya Anupama Arya
O
ptimal Solu-
tions was an
si100 com-
pany in 2008. Inter-
estingly, Optimal
predicted sustained growth back then.
An award-winning leader in SAP-based
business transformation, Optimal spe-
cializes in helping companies and public
sector organizations of all sizes leverage
SAP solutions to achieve operational ex-
cellence, sustainable growth, and a clear-
cut competitive advantage. The
companys deep industry experience and
exclusive SAP focus makes Optimal the
partner of choice for a growing number
of Fortune 1000 companies and busi-
nesses worldwide.
Optimals rock-solid reputation for on-
time, on-budget SAP delivery is earned
from successfully planning, deploying,
maintaining and supporting SAPsolutions.
With unmatched SAP expertise and deep,
industry-specific business process knowl-
edge, Optimal makes it fast, easy and af-
fordable for its customers to evaluate,
purchase, implement and maintain the
SAP solution best suited for their specific
business goals and challenges.
Optimals seasoned SAP consulting
staff and world-class business process
experts are dedicated to helping clients
realize the greatest possible near- and
long-term value from their SAP invest-
ment. Optimal specializes in helping
companies maximize ROI on their SAP
applications by planning, deploying and
maintaining world-class solutions in a
timeframe they require, and at a cost
they demand.
Fueling it growth, Optimal has re-
cently brought to market a comprehensive
portfolio of industry-specific SAP solu-
tions for midsize companies. In connection
with this, Optimal has announced a new,
highly flexible subscription-based pricing
and delivery model that makes it easy and
affordable for midsize companies to im-
plement and quickly realize the benefits of
running their business on SAPsolutions.
Optimals FlexChoice Advantage
makes it quick, easy and affordable for
midsize companies to benefit from in-
dustry best practices based on SAPs
more than 35 years of experience. Its
the perfect low-risk, high-reward sce-
nario, said Gurvendra Suri, CEO of
Optimal Solutions. Were confident
our subscription-based, on-demand de-
liver model exemplifies the future of
how midsize companies will purchase
and implement SAP.
With over 15 years of experience
and a 100 percent satisfied base of
clients, Optimal has the proven SAP
experience, talent and resources to
help companies transform any SAP
challenge into a sustainable, competi-
tive edge.
Optimal Solutions: Delivering SAP-based Business Transformation
A
next generation Internet Consult-
ing firm accelerating innovation ,
Photon helps clients innovate
through the New Age Internet - a conflu-
ence of
Social Media /Web 2.0
New Age Mobile Technologies.
Photon combines an intimate knowledge
of enabling technologies such as
Service Oriented Architecture (SOA)/
Web services,
Open Source
with business savvy to help customers for-
mulate and implement Internet strategies
that are revenue-generating. With over 650
customers and thousands of projects under
its belt, Photon enables large Fortune 500s
and Small and Medium Enterprises (SME)
alike to leverage these new age internet
technologies.
Since its inception in 1999, Photon has
focused on the internet domain and has
helped customers cross the Technology
Chasms from 3 tier architectures to SOA
to Social Media and Mobile.
By working with hundreds of cus-
tomers on the cusp of innovation, small
businesses that are angel/ venture funded
that are often resource strapped, Photon
has the ability to spot technology trends
early by drawing on hundreds of data
points to draw very effective technology
and business model trend lines that quickly
produce ROI. Photon is able to take these
new and innovative technologies and busi-
ness models that work back to its cus-
tomers - a knowledge base that feeds on
itself.
As a thought leader, Photon brings a
set best practices, blueprints and frame-
works that help customers jumpstart their
Social Media and Mobile initiatives.
Social Media Framework
Photons Social Media Framework
(www.socialmediaframework.com) incor-
porates best practices
honed through suc-
cessful execution of
social media and mo-
bile projects in over
150 customers and in-
tegrates with and lever-
ages a companys existing infrastructure
enabling active collaboration.
Photon Mobile Lab
Photons Mobile Lab is designed to serve a
diversified market with complex net-
work/device conditions simulating a vari-
ety of user experiences in over 300 phones
across dozens of networks globally, the lab
facilitates application porting (across mo-
bile Operating Systems like iphone, Black-
berry, Windows Mobile, Symbian and
Android) and testing.
Photons growth is based on customer
relationships with flexible engagement
models. With over 1000 consultants Photon
is headquartered in Chennai and has two de-
velopment facilities at Chennai and Banga-
lore and several sales offices in U.S.
si
Photon : Accelerating Innovation
Srinivas Balasubramanian
Gurvendra Suri
IT SERVICES IT SERVICES
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n this era of competition, Symbi-
ouns objective is to deliver cost
eff ective and innovative solutions
to its customers and part-
ners, with a passion for
excellence. Symbioun
Technologies is a soft-
ware development and
services company
founded in 1993 and
headquartered in Atlanta,
Georgia with a global de-
velopment center in India.
Symbiouns IT outsourc-
ing services include application devel-
opment designing, developing,
testing and implementing new appli-
cations, software testing, onsite con-
sulting, mobile applications, product
development by leveraging on the off-
shore engagement model.
Emulating the effective processes of
larger software services companies
without their huge IT budgets, Symbi-
oun uses Agile Methodology to deliver
high performance solutions for smaller
businesses. The companys growth can
be attributed to its unique business
model, which is a train and transfer
structure, making it feasible
to provide an around-the-
clock service to its clients.
According to the com-
pany, it provides outstanding
experience in custom data-
base development, desktop
and distributed application
design as well as various custom soft-
ware components and web-project pro-
gramming. Symbioun has skilled
resources both in J2EE and Mi-
crosoft.NET including the Web serv-
ices, Spring framework and EJB.
Revv Mobile, the latest offering
from the Symbioun stable, is an m-com-
merce product from Symbioun Mobile
designed to help retailers stay on top of
consumers mind via mobile brochures,
mobile coupons and mobile promotion
exchange. It also entered into engage-
ment to provide its asset tracking solu-
tion LOCATE to RRB Energy, which
engages in the field of wind power gen-
eration in India. This GPS solution will
help RRB Energy monitor the move-
ment of its freight across the country.
Symbiouns prestigious clientele in-
cludes BB&T, Amherst Security, Best-
Work DATA, WebGen Corporation,
TIBCO, Cognizant, and many more in
the U.S., India and other countries.
Symbioun currently has 120 employees
in the company and expects to grow.
Surging ahead in the market with
passion, Symbioun envisages to be rec-
ognized as a premier technology enabler
that provides cost effective, innovative
solutions to its clients. As a mid-sized
IT consulting firm, the company affirms
that it knows the challenges of compet-
ing with bigger organizations to win in
the market and establish its presence.
si
A
n optimum sized organization
assessed at SEI CMM Level 4,
SRA Systems (www.srasys.
com) offers the agility of a small organi-
zation with the reliability and capability
of a large organization. SRA has been
serving customers in the U.S. since 1996
offering custom software development,
migration and re-engineering, mainte-
nance, and quality assurance services.
The company employs around 300 pro-
fessionals.
The companys portfolio of products and
services include the following:
1. Application Development and Main-
tenance
a. Re-engineering & Migration,
New development, and Mainte-
nance for enterprises.
b. Product Co-development and
support for independ-
ent software vendors
2. Business Intelligence &
ERP
This is founded during their
partnership deal with SAP(Business Ob-
jects Solution Provider and SAP Ex-
tended Business Partner) and Microsoft.
3. Business Process Management
PROOF our BPM framework has
been used successfully at organizations
like FORD, Siemens, BMW, and Com-
pucredit to automate processes, manage
documents, and interface with enterprise
applications including SAP, MFG Pro,
and Peoplesoft.
In addition to using the BPM frame-
work, company is adept at designing and
implementing solutions around Mi-
crosoft technologies (Biztalk, MOSS)
and IBM Filenet.
4. Engineering Services
CAD, CAE, Rapid prototyp-
ing, and Non-destructive test-
ing services for the
manufacturing industry
There are several engage-
ment options, that the com-
pany provides
A. Team XTend: Provide resources that
function as an extended arm of the
customer.
B. Turnkey Projects: Assume complete
responsibility for delivery of a solu-
tion as conceived by the customer
C. Software Solutions: Provide the entire
solution in Business Process Manage-
ment, and Business Intelligence -
technology areas where SRAhas sig-
nificant expertise and customizable
frameworks.
The company has a significant pres-
ence in the U.S. and offer an appropri-
ate blend of onsite, offsite, and
offshore team members.
SRA SYSTEMS: Agile and Reliable Software
and Engineering Services
S. Srinivasan
Symbioun: Moving Ahead with Passion
T
ekLink International may not
be as big as IT Professional
Services behemoths IBM, Ac-
centure, Tata Consulting Serv-
ices, Fujitsu or SAP, but they have
been beating them in the marketplace
for years. We have more SAP expe-
rience and better resources than our
competition, explains TekLink In-
ternational CEO, Pankaj Gupta. In
addition to TekLinks experience,
their flexibility in servicing clients
without a sacrifice in quality has
helped ensure a 100 percent client re-
tention rate since the companys
foundation in 2003.
Founded by
its CEO, Pankaj
Gupta, TekLink
has grown to 60
consultants by
targeting a hand-
ful of key SAP
a p p l i c a t i o n s .
SAP Business In-
telligence including SAPs Business
Warehouse, BusinessObjects and Out-
looksoft are the companys calling
card. Beyond SAP Business Intelli-
gence, TekLink has expanded into
CRM, Basis and offshore services,
while planning to foray into mobile
applications through its Blackberry
and iPhone SAP BI applications. With
offices in Chicago, India and Mel-
bourne, Australia, TekLink has grown
at over 60 percent rate since 2003.
TekLink generates its revenue by
providing direct SAP consulting serv-
ices to clients and not as a staff aug-
mentation firm to the Big 4. I am not
interested in training consultants on
my dime, and at the end of the day
wondering where is my value? In
contrast, TekLink has SAP experts at a
value that others cant match, said
Shouvik Dutta, CIO at one of Tek-
Links clients.
TekLinks leadership is com-
posed of former SAP Platinum con-
sultants and Business Leaders. This
leadership allows TekLink, even in
this current economic recession, to
add a new client every month. While
most consulting firms are struggling
to lessen losses and stem the tide of
layoffs, TekLink instead expects to
increase its revenue this year and
has in fact hired into the recession
with their long term approach and
philosophy.
TekLink International expects to
buck the current recessionary trends
by exceeding last years revenue tar-
gets and exceeding the $10 million
revenue mark in 2009.
V
ernalis Systems is a global IT
Services company with a
proven track record in devel-
oping and implementing custom soft-
ware for global Fortune 500
companies. Vernalis Systems was
founded in 1999 and has grown
tremendously over the past ten years.
They are conveniently located in the
major global commerce centers of
North America, Europe and Asia.
Vernalis Systemss vast business
exposure, proven development
process and technology acumen al-
lows them to develop software that fit
the expanse of their clients imagina-
tion. Their expertise span all major
technologies and all major mediums:
web, mobile and desktop. Vernalis
Systems also offers a line of products
focused on increasing efficiencies for
global enterprises.
As Bala Chandra,
CEO, indicates, We
firmly believe soft-
ware, designed intelli-
gently, is a powerful
force in positively im-
pacting a companys
bottom line. This is a
philosophy we employ
with our execution
processes as well as
the guiding principle used in devel-
oping a suite of products that im-
prove our clients business
processes.
The product offering include
Collabria, Aebria and Executive
Binder. Collabria ensures that the
business applications are articu-
lated, designed, viewed and tested,
securely by the entire project team.
With Aebria, customers have a web-
based product that posi-
tions them to easily
manage projects, sched-
ules, resources, billing
and deliverables. Exec-
utive Binder is a prod-
uct that resides on
mobile devices that
connects company ex-
ecutives with key re-
ports and metrics in real
time the information is easily
viewable from the convenience of
their mobile device.
With Vernalis Systems, clients gain a
strategic technology partner committed
to helping them meet their unique busi-
ness and technology objectives, on time
and on budget. Their solutions are de-
signed to help a company empower em-
ployees and to improve operations, sales,
service and customer loyalty.
si
Vernalis Systems
Success through a Recession
Proof Consulting Model
TekLink
Software Customized with Implementation at its Best
Bala Chandra
Pankaj Gupta
IT SERVICES IT SERVICES
Victor Kannan
F
ounded in 1999 by Bhat
Dittakavi and Venkat
Yerubandi, Vedicsoft is a
provider of IT services and business
solutions in business intelligence (BI).
Having built a ten year niche in BI do-
main, today Vedicsoft is a leading
choice for large clients with diversi-
fied data analytics needs.
While its business intelligence so-
lutions address complex issues by pro-
viding knowledge users with easy
access to the right information through
business analytics, at any time, from
any place within the organization, its
Enterprise Resource Planning (ERP)
solutions attempts to integrate all de-
partments and functions across a com-
pany into a single computer system
that can serve all their needs.
Listen to what its clients have to
say, and it becomes clear why its serv-
ices are the preferred choice among
clients. One of the most-admired for-
tune Pharma clients said of its experi-
ence with Vedicsoft, Their experience
in Business Intelligence has enabled
our projects team to successfully de-
liver the results in time. Vedicsoft is
very good at delivering their direct
employees for our sourcing opportuni-
ties in a very short notice.
Headquartered in New Jersey, the
companys biggest differentiating
point, according to Dittakavi and
Yerubandi, is its employees. We
have over 300 clients in the form of
our talent workers. They are our
clients, our products and our brand
ambassadors. Vedicsoft provides in-
dustry-specific custom BI solutions
to its customers in life sciences,
healthcare, Insurance, Telecom, Gov-
ernment, Retail, Energy & Utilities
and Travel industries. Some of their
customers include Abbot Laborato-
ries, J.Crew, Pepsi, Corning and
Wyndham just to name a few.
Over the years, the company has
experienced substantial growth and
improvement in the areas of product
and service offerings, employee re-
cruitment, retention, and client satis-
faction scores. Today, despite all the
success that has come its way; it con-
tinues to strive to identify ways to
improve its services.
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n 2007, while researching on so-
lutions that could help him take
care of his aging relatives in
India, Vijay Nadkarni, Founder, Pres-
ident and CEO of Wellcore Corpora-
tion was amazed at the lack of
suitable products in the market for re-
mote monitoring. He founded Well-
core Corporation (formerly
Laburnum Networks) with the objec-
tive of not only meeting a critical
market need, but also making the
world a better place for advancing
baby boomers and seniors. Nadkarni
got Jeetendra Jangle, a brilliant engi-
neering head from his past company
to join him as Co-Founder, and sub-
sequently they built team at Wellcore.
Wellcore builds a revolutionary
product line for the remote monitor-
ing of individuals, with an unparal-
leled ability to detect, interpret and
even predict their safety, wellness
and lifestyle metrics accurately. A
wirelessly enabled system based on
sensitive miniature sensors, Well-
core applies novel signal processing
technology they have invented to as-
sess human wellness characteristics
round the clock (indoor and out-
door) reliably. Filling a critical need
that exists in the industry, the sys-
tem has received rave reviews from
third parties.
Wellcores business plan and
product were so compelling, they re-
ceived multiple term sheets from
VCs in May/June 2009 for their Se-
ries A funding, during the most dif-
ficult period to raise money. They
closed their Series A round with
Menlo Ventures, among the indus-
trys most elite VC firms, with Du-
Bose Montgomery, the founder and
head of Menlo, and an icon of the
VC industry on Wellcores Board of
Directors.
A graduate of IIT Bombay, with an
MBA from Northwestern (Kellogg),
Nadkarni earlier co-founded ipVerse
(later Veraz) which went public in
early 2007. He hopes that Wellcore
will play a small but meaningful role
in the revamping of the healthcare sys-
tem, providing independence and se-
curity to the aging population.
si
WELLCORE:
Old Age Revitalized with Technology
VEDICSOFT: Etching its Footprint in
Business Intelligence
Venkat Yerubandi Bhat Dittakavi
Vijay Nadkarni
NAME FOUNDER(S) FOUNDED DESCRIPTION
Headstrong
Washington DC
headstrong.com
Sandeep Sahai
CEO
1981
A global consulting and It services company that applies its expertise in busi-
ness processes and technology for the financial sector, Headstrong has over
2000 employees.
Collabera
Morristown, NJ
collabera.com
Hiten Patel
Chairman
1991
Helps clients in sectors like Financial services, manufacturing & retail, technol-
ogy and communications. The company headcount is 4000.
Lance Soft
Herndon, VA
lancesoft.com
Ram Karuppusamy
CEO
2000
Its rich banking experience helps tackle the challenge of executing and moni-
toring thousands of transactions that require real time updating. The firm has
over 500 employees.
Real Soft Inc
Cranbury, NJ
realsoftinc.com
Rajan Desai
Founder & CEO
1991
Proven track record in the financial sector has motivated it to specialize in all
aspects of Brokerage, Investment Management, Insurance & Banking activi-
ties. It has over 800 employees globally.
US Tech Solutions
Jersey City, NJ
ustechsolutions.com
Manoj Agarwal
President
2000
A global consulting and IT services firm, whose team of experts has success-
fully executed customized solutions in some of the most complex production
environments for the world's best known security companies. It has over 700
employees worldwide.
A
t the forefront of leading edge 4G
technology, Canadian chip firm
Wavesat is a company that has for
the past nine years focused solely on
OFDM and OFDMAtechnology giving it
a very strong foundation in 4G. Aprovider
of advanced semiconductor solutions to
some of the worlds leading carrier and
mobile device manufacturers to deploy fu-
ture-proof broadband services and prod-
ucts, Wavesat is well ahead in terms of
technology.
Founded in 1993, the company devel-
oped amplifiers for satellite communica-
tion. Five years later, when WiMAX
buzz was all around and the confusions
about deployment of Orthogonal Fre-
quency-Division Multiple Access
(OFDMA) protocols was looming large,
Wavesat had already been producing
OFDMAsolutions for several years unlike
its competitors, says Raj Singh, CEO,
Wavesat. OFDMA standards were
adopted in the military point-to-point de-
ployments and Wavesat developed chips
for the same and already had the first
OFDM chip in the market. And it was
easy for us to go for WiMAX deploy-
ments, says Raj Singh, CEO, Wavesat.
Today, Wavesat makes multi-proto-
col chip sets that can process
signals from a variety of 4G
cellular networks compatible
with wireless radio protocols
such as LTE, WiMax Wave2,
XGP. Its relevant and so-
phisticated algorithmic expe-
rience met the needs of the
4G technology market, and
enabled its mathematicians
and physicists to adapt easily to a stan-
dards-based 4G world.
When Raj joined the company, he
repositioned the company to focus on
4G, and tweaked its products to run on
multiple protocols. Now, Wavesats
products enable system makers to cut
down the R&D costs. If a system ven-
dor adopts multiple protocols, it would
help him in going to multiple markets
and not having to rethink about cus-
tomizing it for each market.
One of its latest offering is the LTE
chipset (Odyssey 9000 family of 4G
Broadband Wireless
chipsets) featuring 100
Mb/s downlink capability,
which it showcased at the
4G World in Chicago last
month. Having reached a
mature stage with 85 em-
ployees, Wavesat looks for-
ward to go public within the
next three years.
si
Wavesat:A Pioneer to be on 4G
Raj Singh
IT SERVICES
Top 5
FINANCIAL SERVICES
WIRELESS
Top 10
WIRELESS
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NAME FOUNDER(S) FOUNDED DESCRIPTION
Ambient
Cambridge, MA
ambientdevices.com
Pritesh Gandhi
Founder & COO
2001
Provider of solutions to offer wireless products. The company headcount is
around 50.
Alyus Networks
Westford, MA
alyus.com
Shamim Naqvi
Founder & CEO
2005
Provides multimedia sharing solutions for mobile networks. Matrix Partners
and North Bridge Venture Partners are its investors. It has around 200 employ-
ees.
Altierre
San Jose, CA
altierre,com
Sunit Saxena
President & CEO
2002
Provider of digital signage and pricing solutions for retailers, provides single-
platform hardware, software and other IT solutions that enable RF-based ap-
plications. Its investors include ATA Ventures, The D.E.Shaw Group and
DuPont Capital Management. The company headcount is around 50.
Brovis
Sunnyvale, CA
brovis.com
Muthu Logan
President & CEO
2003
The equipment developer and manufacturer of radio based hardware and soft-
ware for providing integrated and standards based broadband wireless access
systems. The company headcount is around 50.
Jasper Wireless
Sunnyvale, CA
jasperwireless.com
Jahangir Mohammed
Founder & CEO
2004
It enables mobile network operators with platform, applications, and design
services to serve the emerging machine-to-machine and embedded devices
markets.Benchmark Capital , Sequoia Capital and Bridgescale Partners are
among its investors. The company headcount is 100.
Stoke
Santa Clara, CA
stoke.com
Vikas Varma
CEO
2004
Develops mobile broadband gateways specifically engineered to enable mobile
and converged network operators to maximize the economic returns of their
3G mobile networks and migrate to 4G technologies. Its investors include Se-
quoia Capital, Integral Capital Partners, Pilot House Ventures and many
more. It has around 200 employees.
Tenxc
Ottawa, Canada
tenxc.com
Rajiv Pancholi
Chairman & CEO
2002
Delivers radio frequency solutions for wireless mobility networks and evolution
to broadband. It offers wideband Bi sector array solution for band networks;
PCS Bi sector array solution for PCS networks; and DCS Bi sector array solu-
tion for DCS networks. Employs: About 50.
Varaha
Dallas, TX
varaha.com
Jogen Pathak
Founder & CEO
2003
Provider of fixed-mobile convergence solutions for enterprises and small and
medium-sized businesses through channels and service providers. The com-
pany headcount is 42.
Wavesat
San Mateo, CA
wavesat.com
Raj Singh
President & CEO
1993
A provider of semiconductor solutions that delivers silicon that enables its cus-
tomers to deploy multiple broadband wireless technologies such as wiMAX,
Wave 2, WiFi, and XG-PHS. It has over 70 employees.
Savari Networks
Sanata Clara, CA
savarinetworks.com
Ravi Puvvala
CEO
2008
A solution provider for mobilizing the intelligent transportation systems that
help improve mobility, safety and e-payment applications like open road
tolling. The company headcount is 20.
NAME FOUNDER(S) FOUNDED DESCRIPTION
Corbus
Dayton, OH
corbus.com
Rajesh K Soin
President & CEO
1994
Specializes in optimizing client's supply chain management through best in class SCM and
IT outsourcing services.
Global Logic
Vienna, VA
globallogic.com
Shashank Samant
President
2000
Provides full product development lifecycle services to start-ups, emerging and established
technology companies. Employs: About 3000
Impetus
San Jose, CA
impetus.com
Praveen Kankariya
1991
A product engineering services company, that provides outsourced software product design,
R&D, and related services to leading global software product companies. The company has
about 1100 employees.
Rave Technologies
New York, NY
rave-tech.com
Anad Jhaveri
Founder, Cairman & CEO
1987
Provides product engineering service to ISV/software companies. The company employs
over 300 people.
V2Solutions
Santa Clara, CA
v2solutions.com
Vijay Shah
Founder & CEO
2003
Headquartered in California, V2Solutions is a company specializes in providing custom-built
software solutions.
F
or the third year running, Sili-
con Valley-based V2Solutions
has made it to our Si100 list. We
take a closer look at how V2Solutions
has established its name by bringing
innovative software products to mar-
ket in less time and cost by its Founder
CEO Vijay Shah.
On one hand, we have the highly
research intensive achievements un-
dertaken by corporate biggies and on
the other, we have the innovation and
distinctive approach of a young firm
bringing real difference in software
development arena. The impact cre-
ated by either cannot be ignored. This
is not necessarily about creating glob-
ally renowned products but about
amalgamating innovative ideas into
simple and effective software prod-
ucts. Not surprisingly, there was the
draught of these young players. Play-
ers whose product development
methodology coupled with their state
of innovating would bring in a sense
of ease for the buyers, who look out
for a vendor that value
their needs not as a hard
core seller rather as a
partner. Shah realized
the gap and with his
prior entrepreneurial
expertise delved into
the Outsourced product
development sphere
with his V2Solutions
team.
Maintaining ver-
sions, supporting fea-
ture requests, keeping
up with technology and upfront in-
vestments as a bet of strength of idea
and implementation, always makes
software product development excit-
ing but a challenging line of business.
We understood the importance of
time-to-market, a need to introduce
new products in untapped markets and
innovate to improve. This helped us to
be amongst the first to move to iden-
tify and leverage the market need for
Product Engineering Services oppor-
tunity, Shah said.
Founded in 2003,
V2Solutions strength
lies in customer satis-
faction as its entire line
of businesses have
moved forward
through customer ref-
erences. The expertise
of a 450 member team
has enabled the com-
pany to offer services
across Application de-
velopment, Cloud of-
ferings, Mobile Application
development and Digital Content.
Organizations across the globe
are still struggling to decide and in-
culcate the habit of developing inno-
vative ideas into products / solutions.
V2Solutions unleashes this hidden
potential of technology moderniza-
tion and leverages the customer
needs to consider outsourcing more
critical and complex business
processes to its benefit.
si
V2 Solutions: Delivering Optimum Satisfaction through Product Development
Vijay Shah
Top 5
OUTSOURCED PRODUCT DEVELOPMENT
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NAME FOUNDER(S) FOUNDED DESCRIPTION
Cellspin
San Jose, CA
cellspin.net
Bobby Gur vinder Singh
CEO
2006
Develops mobile applications that enables users to share photos, videos,
audio and text using internet. Privately held, it has received a private funding
of $1 million
DeviceAnywhere
San Mateo, CA
deviceanywhere.com
Faraz A. Syed
CEO & Co-Founder
2003
Privately-held, remote mobile application testing company. Primary investors
include Motorola Ventures and France Telecoms venture subsidy Innovacom.
Mavenir Systems
Richardson, TX
mavenir.com
Pardeep Kohli
President & CEO
2005
Provides mobile convergence applications and solutions to mobile operators.
The company is funded by Alloy Ventures, Austin Ventures and North Bridge
Venture Partners.
Mformation
Technologies
Edison, NJ
mformation.com
Rakesh Kushwaha
CTO & Co-founder
1999
Provides mobile device management solutions to mobile operators around the
globe. Its customers list includes Telefonica, Sprint, T Mobile and Vodafone
Moremagic
Newton, MA
moremagic.com
Pankaj Gulati
CEO & Chairman
2001
Offers electronic payments platforms for mobile operators, content providers,
distributors, and banks.Privately held and funded by Battery Ventures, Vision
Capital, and Liberty Mutual.
Mywaves
Sunnyvale, CA
mywaves.com
Rajeev Raman
CEO & Founder
2005
Provides online mobile video services to mobile phone users. The company is
funded by Menlo Ventures. The firm has about 40 employees.
Nexage
Waltham, MA
nexage.com
Devkumar Gandhi
CEO & Founder
2005
Developer of mobile advertising solutions that enable companies to maximize
ad revenue from their mobile properties. Some of the company's customers
are CBS, Divx and Versaly Entertainment
Openstream
Somerset, NJ
openstream.com
Raj Tumuluri
President & CEO
1997
A mobile solutions and multi-modal software platform provider for enterprises.
Some of the customers are Verizon, Alcatel USA, IBM, UBS, Broadsoft and In-
terwave.
Skava
San Francisco, CA
skava.net
Arish Ali
CEO
2002
Privately held and provides strategy and execution to brands, retailers and
content owners to reach out to consumers across social sites, widgets and
mobile devices.
TeleDNA
Bellevue, WA
teledna.com
Praveen Nallapothula
MD & CEO
2001
A mobile VAS focused company developing and marketing VAS infrastructure
products like SMSC, MMSC, CBC and SDP along with a bundled VAS applica-
tion platform called mZone. Some of its customers are BSNL, MTNL, and
Emtel.
O
penstream was an si100 company
in 2008. Back then, Openstream
was sufficiently confident to pre-
dict its growth as well as the trends in the
mobile technology evolution.
While enterprises across the indus-
tries are quick to realize the need to go
beyond email access on mobile devices
to drive productivity gains in the field,
the challenges of viewing on a small-
screen and cumbersome keypad input
have limited the scale and success of
mobile solutions.
Founded in 1997 by Raj Tumuluri,
Openstream has been a pioneer in multi-
modal mobile platform and solutions for
enterprises, that help connect people, sys-
tems and information to improve produc-
tivity, provide better intelligence and
control, for the employees and customers
who are on the move.
Openstreams cue-me
multimodal client together
with Smart Messaging Plat-
form (SMP) server provide a
compelling solution that overcomes the
challenges of on-the-move input/output
using mobile devices, thus improving user-
experience for any application.
The multi-modal approach allows
users to combine spoken commands
with touch-interaction to fill forms,
capture images and annotations, as well
as access information/web on demand.
For example, user can simply speak their
queries and hear the responses read out
by the system, thus overcoming the chal-
lenges of reading from a small screen
device while on the move.
The cue-me platform has an extensible,
event driven architecture with its design
principles and markup based on the World
Wide Web consortiums Multi-
modal Interaction Framework
(W3C MMI) architecture, a stan-
dard that Openstream co-authored,
that provides portability, inter-op-
erability across many devices, in-
teraction-modes, languages and
systems.
Cue-me applications developed once
can run on many popular mobile devices
without re-authoring for those platforms.
While continuing its focused re-
search on improving accuracy and us-
ability of mobile applications using
multimodality, Openstream also offers
and hosts its open authoring platform
and tools for Enterprises and Independ-
ent Software Vendors ( ISVs) to develop
the multimodal enterprise solutions.
Openstreams clients include leading
Energy and Utilities, Telecom and Media
Services, Financial, Healthcare and Phar-
maceutical companies as well a partner
eco-system of third-party application de-
velopers and device manufacturers.
si
Openstream: Effective Enterprise Mobility
through Multimodality
F
ounded in 2005 by
entrepreneurs having
several years of ex-
perience in the telecommu-
nications field, today
Mavenir Systems provides
mobile operators the power
to deliver better communi-
cation experience to their
users.
The company, which
was co-founded by Pardeep
Kohli, Pulin Patel, Achal
Patel and Rashad Ali offers
mobile convergence solu-
tions. These solutions can
enable mobile operators to
offer subscribers new and
enhanced voice and mes-
saging services on mobile devices. The
converged voice solutions can enable de-
livery of Mobile VoIP services, over any
mobile access, without having to imple-
ment an overlay IP Core. The companys
Mobile Telephony Application Server (M-
TAS) delivers converged
voice services over an all IP
core network to both IMS
and non-IMS mobiles,
broadband devices and
Femtocells.
The company that com-
petes with players like Eric-
sson and Alcatel feels that
the approach it takes to de-
velop new products is its
differentiating factor. Most
of these companies develop
new products, which are
evolution of their existing
products, but we do it from
scratch and offer greater
flexibility, says Pardeep
Kohli, the CEO. According
to him, the solutions by the competitors
dont offer enough flexibility to the opera-
tors to change as per the trends. Mavenir
has four customers globally including Vi-
ettel in Vietnam and Cellcom in the USA.
The other two are unannounced Tier 1 mo-
bile operators in USAand Europe.
The company also provides converged
messaging solutions that can deliver cost
savings to operators, by increasing capac-
ity of SMS networks and can also increase
usage by adding new services to monetize
the explosive growth in the messaging
market.The combined solution accelerates
the transition from legacy messaging silos
to a converged, all IPmessaging core.
The company, which is funded by
Alloy Ventures, Austin Ventures and North
Bridge Venture Partners has a total em-
ployee count of 150. Apart from the mo-
bile solutions, the Richardson, Texas-based
company also offers a hardware platform
called Mavenir mOne Convergence Plat-
form. The platform can enable operators to
accelerate the launch of IMS services in-
cluding Instant Messaging and Presence
based on OMASIMPLE standards. With
the mobile market booming around the
globe, Mavenir intends to grab this grow-
ing market opportunity in the future by of-
fering the best solutions to the operators.
Mavenir:
Driving the
Growth of Mobile
Operators
Raj Tumuluri
Pardeep Kohli
Top 10
MOBILE
MOBILE
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W
hen TeleDNAs CEO
Praveen Nallapothula says
We are the DNA for next
generation mobile networks, he
means it. Founded in 2001, TeleDNA
is getting into the league of providing
mobile VAS platforms to tier 1 cus-
tomers like T-Mobile, AT&T after suc-
cessfully providing high performance
platforms in India for tier 1 complex
network operators like BSNL, Aircel,
Uninor and Vodafone.
With lower tariffs and increasing
adoption of mobile messaging and
content, there has been an increasing
burden on mobile networks from the
explosion in data usage. Todays mo-
bile operators need better platforms to
manage their growing messaging and
content traffic, says Nallapothula.
TeleDNAs platforms are built to ex-
actly do that.
A supplier of technology enabling
messaging and content services,
TeleDNA has over 45 installations
globally, including highly complex
Tier 1 network environments. Its VAS
infrastructure products like SMSC,
MMSC, CBC and SDP along with a
bundled Innovative VAS Application
Platform (mZone) ensure substantial
savings on the operational cost for the
operators. TeleDNA also provides
Managed Services to enhance VAS
revenues for operators at no CAPEX
and OPEX thereby increasing the bot-
tom line revenue for operators.
To be successful in the VAS space,
Nallapothula believes that keeping an
eye on the trends in the marketplace is a
must. Take for instance, the U.S. Fed-
eral Governments regulation making it
mandatory for network operators in the
U.S. to deploy cell broadcast-based
services (CBS) as it is convenient to
broadcast public messages at times of
calamity or emergency. Business man-
agers at wireless operators did not think
they could generate a profit with a one-
directional, subscription-less broadcast
service. Nallapothula is now actively
engaged in dialogue with several oper-
ators in the U.S. for deployment of
TeleDNAs CBS platform.
Having worked in Motorola Cellu-
lar Infrastructure Group for more than a
decade before founding TeleDNA, Nal-
lapothula can definitely understand his
customers environment, which makes
it easy for him to beat the competition.
F
or more than 10
years, companies-
large and small, have
been betting that chip de-
sign must move from RTL
to a higher level of abstrac-
tion (software). However,
the real opportunity is to
allow software designers
with little or no knowledge
of hardware to easily im-
plement their algorithms into hardware.
Recently companies like Xilinx have
seized on this opportunity. And AutoESL
Design Technologiesforay into the mar-
ket, as a key enabler, was apt at this point.
Being in the market, when the need was
felt for the electronic system level design,
helped AutoESL to rope in smart in-
vestors like Adams Capital and Xilinx.
The former saw the opportunity in the
realm and the latter was ensured that
through AutoESL, its customers will
have their hands on the best solution.
AutoESL, founded in 2006, strength-
ened its position adopting
technology from UCLA
where exciting research
under Professor Jason Cong
(Chairman, UCLA CS
Dept.) led to a commercially viable so-
lution. We have some advantages that
all the earlier companies failed to recog-
nize, says Atul Sharan, President and
CEO of AutoESL. The unique architec-
ture of AutoESLs solutions can take any
software language as input. Its the only
solution that combines native area, per-
formance and power optimization for the
best results in hand-coded RTL imple-
mentations. This helps customers grab
the best quality of results and reduced
time to market.
Start-ups have become a tough
business where you build the company
by solving real customer problems, with
differentiated technology, on a shoestring
and count your pennies at the end of each
day, Sharan says. AutoESL is focused
on being cash flow positive with the least
amount of money in the shortest amount
of time. Their strong R&D team in China
has helped to keep the cash flow under
control and still create the best products.
With customers like Microsoft, Broad-
com, Raytheon and Xilinx. AutoESL is
posied to break out into the mainstream.
Sharans past experience as an entrepre-
neur, venture-capitalist, whereby he had
to deal with a wide variety of people and
technologies aided him in making the
right decisions, in a tough economic
environment.
si
AutoESL:
Redefining Concurrent Design of
Hardware and Software
Atul Sharan
Praveen Nallapothula
TeleDNA: Platform
Play for the Mobile
Messaging and Content
Services Tsunami
NAME FOUNDER(S) FOUNDED DESCRIPTION
Arasan Chip Systems
San Jose, CA
arasan.com
Arasan Ganesan
CEO
1995
Provider of reusable Intellectual Property (IP) cores for the electronic design community in-
cluding BUS interfaces. Some of its licensees include Intel, TI, Freescale and Broadcom.
Atrenta
San Jose, CA
atrenta.com
Ajoy Bose
Chairman, President & CEO
2001
Provider of Early Design Closure solutions to improve design efficiency throughout the IC
design flow. Some of its customers are LG Electronics, Mentor Graphics and STMicroelec-
tronics
AutoESL
Cupertino, CA
autoesl.com
Atul Sharan
President & CEO
2006
A privately held company providing platform-based communication-centric Electronic Sys-
tem Level (ESL) synthesis tools for integrated circuits and systems. Funded by Adams Cap-
ital and Xilinx.
Berkeley Design
Automation
Santa Clara, CA
berkeley-da.com
Ravi Subramanian
President & CEO
2003
Venture backed semiconductor company that designs technology for analog, RF, and
mixed-signal integrated circuit verification. The company is funded by Bessemer Venture
Partners, Woodside Fund, Panasonic and NTT.
e-Infochips
Sunnyvale, CA
einfochips.com
Pratul Shroff
CEO
1995
Offers IPs and services in software products and applications, embedded system and
ASIC/FPGA. Some of its partners are Cadence, Mentor Graphics and Synopsys.
GainSpan
San Jose, CA
gainspan.com
Vijay Parmar
President & CEO 2006
Provides an ultra low power Wi-Fi single chip solution for battery-powered or energy-har-
vesting-based sensor applications. Funded by Intel Capital, New Venture Partners, Opus
Capital, OVP, Sigma Partners and CampVentures.
nSys
Newark, CA
nsysinc.com
Atul Bhatia
CEO
2001
Provides verification IPs and also leverages them to offer verification services that acceler-
ate designs of customers developing ASIC,SoC or FPGA. It has tie-ups with Mentor Graph-
ics, Cadence and Synopsys.
Nusym
Los Gatos, CA
nusym.com
Venkatesh Shukla
President & CEO
2004
Provides rapid verification closure solutions that leverage design insight to reduce time and
effort needed to develop confidence in the design. The company is backed by investors that
include Voyager Capital, Woodside Fund, Draper Richards and Simmons Goodspeed In-
vestment Management. The company headcount is 30.
Sankalp
Semiconductor
Fremont, CA
sankalpsemi.com
Vivek Pawar
CEO
2006
An Analog, Mixed Signal and RF semiconductor service provider with the mission to serve
worldwide customers with benchmark quality and time to market by means of innovative
methodology and automation.
SiliconBlue
Santa Clara, CA
siliconbluetech.com
Kapil Shankar
CEO & Founder
2005
Offers low power FPGA devices for designing handheld applications and mobile applica-
tions. Funded by Bluerun Ventures, Crosslink Capital, NEA and TSMC.
MOBILE
Top 10
SEMICONDUCTOR
SEMICONDUCTOR
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T
he different analogies
on the advantage of
digital over analog are
marred by the fact that without
analog the digital world would
not exist. This has spelled suc-
cess for California-based
Berkeley Design Automation-
a leader in design technology
for advanced analog, RF and
mixed signal integrated circuits. As the
world gets digital the paradox is that there
is more of analog, says Ravi Subbrama-
nium, CEO, Berkeley. For instance, be it
the audio or the display or the memory pe-
ripherals of an iPhone, analog is an essen-
tial component.
Circuit analysis technology developed
by Berkeley provides fast and accurate
noise analysis for current and future ana-
log/RF circuits. The accurate analysis eases
the life of todays designers of
complex analog and RF mixed
signal integrated circuits. The
best example would be Berke-
leys Analog FastSPICE (AFS), a unified
circuit verification platform. The platform
enables analog, mixed-signal, and RF de-
sign teams to verify within a single exe-
cutable implementation, which would
otherwise require numerous simulators.
The company has contributed signifi-
cantly to advancing the digital consumer
electronics and wireless industries through
its FastSPICE versions like the Analog
FastSPICE Nano. The company is recog-
nized as one of the top 200 influencers in
the wireless industry. Majority of the com-
panys revenues are generated from the
wireless and digital consumer markets.
Some of its customers include Qualcomm,
Fujitsu, Texas Instruments, Broadcom,
Samsung, Penasonic and NXP Semicon-
ductors.
Founded by Amit Mehrotra and Amit
Narayan in 2003, Berkeley is funded by
Bessemer Venture Partners, Woodside
Fund, Panasonic, and NTT. Within the six
years of establishment, the EDAfirm has
tapped over 50 customers and partners, in-
cluding twelve of worlds top 20 semicon-
ductor companies and eight of Japans top
10 consumer-electronic companies.
Berkeley: Driving Attention
to Analog in a Digital World
S
ankalp Semiconductor is an ana-
log/mixed signal/RF semiconductor
service provider that provides serv-
ices to some of the largest semiconductor
companies in the world. Sankalp was
founded in 2005 by Vivek Pawar, who is
also the CEO of the company, along with a
team of industry experts. Sankalps mis-
sion is to create a world-class technology
hub of mixed-signal semiconductor serv-
ices and solutions . There are three key as-
pects by which the mission is being
accomplished. First, work from second
tier cities of India, which provides a bal-
anced life-work environment allowing en-
ergy to be spent on deep technical issues.
Second, attract proven technical leaders
with entrepreneurial zeal to join Sankalp as
partners, giving them complete freedom
to define their own destiny. Third, work
closely with some of the topmost colleges
in the country by being physically close to
the college campus this takes care of
scalability and forward looking ecosystem
creation across diverse job domains. In re-
cent years Sankalp has strengthened its po-
sition in the industry and employs 93
Sankalpites at multiple
sites.
Sankalp Semiconduc-
tor holds a unique ability to
tackle complex design/lay-
out challenges by means of
state-of-the-art methodology. With the
evolution of the System-on-Chip (SoC),
new doors have opened for chip designers
and we plan to tap this opportunity, ex-
plains Pawar. Working on a complex area
such as analog and mixed signal design
means there should be checklists at each
stage to ensure quality and avoid iterations
due to errors. Methodologies are devel-
oped for the various stages of design/layout
and reviews are conducted to ensure con-
sistency of the output quality irrespective
of the person doing the work. One of the
key challenges for the Semiconductor In-
dustry in India is to enable career growth
for employees . While the top priority for
every Sankalpite is to achieve highest level
of customer satisfaction , company fo-
cuses a lot on internal structure to ensure
employee satisfaction . Afive percent at-
trition rate over four years highlights the
point, and makes it uniquely placed
for future scalability.
Today, Sankalp is engaged with
some challenging chip design proj-
ects in analog and mixed signal
space that include areas like ADC,
DAC, Filter, DC-DC converter,
LDO, IO cells, PLL and DLL. En-
gineers at Sankalp are focused on
providing analog and mixed signal design
service and solutions to IC manufacturers
by using their expertise, innovative
methodology and automation. Sankalp has
executed projects in 180 nm to 45 nm
process nodes and recently started work-
ing on 32 nm chips as well. Sankalp is in
the process of adding Board design, Test
and Characterization to its list of services.
Sankalp is steadily growing with
three of its customers being worlds top
10 semiconductor companies and with
addition of many more blue chip compa-
nies to its clientele. Last year it won the
award for being one of the highest ex-
porters from Karnataka. With our train-
ing programs and strategies, we hope to
distinguish ourselves as a scalable world-
class technology provider with a proven
edge in technical competency, says Mri-
nal Das, VP of Engineering.
si
Sankalp Semiconductor : Creating an Ecosystem
for Analog & Mixed Signal Services & Solutions
Ravi Subbramanium
Vivek Pawar
NAME FOUNDER(S) FOUNDED DESCRIPTION
Chitika
Marlborough, MA
chitika.com
Venkat Kolluri
CEO & Co-Founder
2003
A full-service on-line advertising network. The company is self funded and
has about 25 employees.
Dynno
Palo Alto, CA
dynno.com
Raj Jaswa
CEO, President &
Chairman
2007
A provider of software-as-a-service (SaaS) video distribution platform that
allows anyone to instantly share live video and rich media with an audi-
ence of 1,10 or 10,000 viewers. It is backed by backed by Artiman Ven-
tures and Startup Capital Ventures.
Jivox
San Mateo, CA
jivox.com
Diaz Nesamoney
Founder, President & CEO 2007
An easy and affordable online video marketing service, funded by Opus Capital
and Helion Venture Partners. The company has about 40 employees.
Kaboodle
Sunnyvale, CA
kaboodle.com
Manish Chandra
Co-founder & CEO
2005
A social shopping community where people discover, recommend and
share products, Kaboodle has been funded by Garage Technology Ven-
tures, Shea ventures amongst others.
KESDEE
San Diego, CA
kesdee.com
Swarna Jessica Srinivas
President
2000
Self funded financial e-learning company, whose customers include the
U.S. Federal Reserve System. The firm has over 200 employees.
Lumos Labs
San Francisco, CA
lumosity.com
Kunal Sarkar
Co-founder &
Head of Operations
2005
A cognitive neuroscience R&D company that builds software tools for im-
proving brain health and performance, and funded by Norwest Venture
Partners, FirstMark Capital & Harrison Metal Capital.
Regalix
Palo Alto, CA
regalix.com
Vikas Sharan
CEO
2005
Provider of integrated Marketing and Technology solutions providing firm.
Its services include search-engine and data-mining, emerging new media
such as blogs and podcasts.
Retrevo
Sunnyvale, CA
retrevo.com
Vipin Jain
Co-founder,
President & CEO
2005
A shopping site for consumer electronics, funded by Alloy Ventures and
Norwest Venture Partners.
Saavn
New York, NY
saavn.com
Vin Bhat
Co-founder & CEO
2007
Founded with the goal of making bollywood entertainment accessible to
people around the world across digital channels, Saavan today has over
25 employees.
Wiziq
Concord, NC
wiziq.com
Harman Singh
CEO
2002
An online platform where users can discover, transact and consume edu-
cational services. Employs: Around 50.
SEMICONDUCTOR
Top 10
INTERNET
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N o v e m b e r 2 0 0 9
W
ay back in 2004, Manish
Chandra and his wife, Asha,
got frustrated during the re-
modeling of their home. They found the
process of sharing and discovering new
products and retailers that matched their
personal taste and style difficult. As it
stood, the online shopping platforms
were great for price comparisons. But,
when it came to shopping for key cate-
gories, such as fashion, home and
beauty, most sites just compiled product
catalogs, leaving people to fend for
themselves in a sea of information. Find-
ing and keeping track of ones favorite
products online and deciding what to
buy was a painful and inefficient experi-
ence. So, in 2005, Manish and Co-
Founders Keiron McCammon and
Chetan Pungaliya, who shared his vision
of a new approach to online shopping,
got together to transform the process into
a more social and much
simpler experience.
Today, Kaboodle
(www. kaboodle.com) is
a vibrant social shopping
community where people
discover, recommend, and share prod-
ucts. Kaboodles shopping tools allow
users to add products from anywhere on-
line to their Kaboodle lists. As a result, it
is home to the worlds most extensive
catalog of user-curated products, making
it the trusted source for discovering, shar-
ing, and buying products from retailers
large and small. With more than 15 mil-
lion unique monthly visitors and a de-
voted community perpetually adding
more finds, Kaboodle provides the ulti-
mate platform for connecting people
with products. In August 2007, Kaboo-
dle was acquired by Hearst Corporation
(www.hearst.com), and is part of the
Hearst Magazines Digital
Media site network.
Speaking about the
market opportunity, Man-
ish Chandra says that Ka-
boodle remains focused on
its singular mission to be
the key destination for
women to find the best
user-curated products in
key areas such as fashion, beauty, and
home. These are the fastest-growing
categories in e-commerce and advertis-
ing, with online apparel sales alone
crossing $20 billion in revenue.
Kaboodle competes with online
shopping companies, women-focused
sites and other social shopping compa-
nies. The companys unique advantage
is based on two pillars its patented
core information extraction technology
and its fast-growing community of pas-
sionate shoppers.
Based in Sunnyvale, CA, the com-
pany was rated by comScore in 2009 as
one of the top 150 domains in the world.
Kaboodle: Makes Online Shopping
Simple and Fun
T
he brain is healthiest when it
is active and regularly chal-
lenged. Since its formation in
the spring of 2005, California based
Lumos Labs has consistently focused
on researching and develo-
ping the most effective
cognitive training applica-
tions. Kunal Sarkar, Mic-
hael Scanlon and David
Drescher founded Lumos
with a view to promote
better brain health, and
their first product, Lumo-
sity.com has become the
number one online destina-
tion for cognitive training and lear-
ning games.
Lumosity.com is a general brain
fitness program consisting of a series
of engaging online games and exer-
cises to puzzle the brain. The pro-
gram has been developed in
collaboration with leading scientists
in neuroscience, cognitive psycho-
logy, and bioinformatics from Stan-
ford, UCSF and other leading rese-
arch institutions. Independent
research labs at universities and hos-
pitals nationwide continue to colla-
borate with Lumos Labs to
test and hone the effective-
ness of the program.
Speak to any of the users
and the success of Lumo-
sity.com is clear. For in-
stance, Alison Badrous, a user of the
program says, Lumositys daily trai-
ning doesnt take much time. Its fun,
and I can really see an improvement
in my ability to think through and
quickly understand new processes in
my job. In addition to improvements
in working memory and attention, Lu-
mosity.coms users have also reported
increased alertness and energy, im-
proved ability to remember names and
numbers, better concentration, and
elevated mood.
The course consists of exercises
that are designed to improve a parti-
cular area of cognition. Users can fol-
low a guided 40 session complete
brain fitness course, or they can take
charge of the training and directly
train in the areas that need the most
work.
Developed on the basis of existing
cognitive training research that emer-
ges from the fields of cognitive psyc-
hology and neuroscience,
Lumosity.com is a success story,
which has clearly achieved what it set
out for: Making a difference in the
lives of people.
si
Manish Chandra
Striving to Make a Difference
Lumos Labs:
F
ounded in 2007 with the goal of
making Bollywood entertain-
ment accessible to people
around the world across digital chan-
nels, Saavn has grown to become one
of the largest digital distributors in
Bollywood.
The New York head-
quartered firm has a cata-
log of 300 Bollywood
films, 300,000 music
tracks, 20,000 music
videos and around 80 per-
cent of all new releases.
Users can access the con-
tent in three ways, viz., a
third-party distribution
network comprising 75
global media companies
like iTunes, Amazon, AT&T, and
Verizon Wireless, subscription to
content packages, or free viewing of
content licensed by Saavn. The serv-
ices are also provided to 19 million
cable homes, 250 million mobile sub-
scribers and more than 30 internet
services.
Co-founded by Vin
Bhat and Paramdeep
Singh, the company
develops products and
platforms such as
saavn.com, Saavn
iPhone applications,
the Saavn media player
and Saavn Web serv-
ices for the distribu-
tion. And in the last
method, the company also works
with websites that are interested in
having Saavns team represent their
advertising inventory to major
brands or deploying content transac-
tion services.
A joint venture of [212]MEDIA
and Hungama Mobile, the company
has offices in Mumbai, London, New
York, Los Angeles, and Toronto. It
also has content partners from whom
music and movies and licensing are
done including T-Series, Yash Raj,
Saregama, Studio 18, Reliance, BIG
Pictures, and Venus.
In the future, Saavn plans to
charge for its content, as well as
foray into local and cricket content.
Already one of the largest digital dis-
tributors of Bollywood content,
Saavn is all set to grow bigger with
its strategies in place.
Saavn: Quenching the Global Bollywood Thirst
W
i Z i Q
is an
online
platform, where
users can dis-
cover, transact
and consume ed-
ucational serv-
ices. Students can find educational
services such as online classes,
courses, tests, content, as well as lo-
cate educational service providers of-
fering their services both online and
offline. Its solutions help the users to
convert the files they want to share in
an easily shareable format and in min-
imal required steps.
Harman Singh, CEO, WiZiQ.com
started the firm in 2002 as a small e-
learning services company and
served clients who needed e-learning
projects. Later, he transformed it to
an Internet based education company
that provides a platform for educa-
tion service providers to build their
online learning businesses.
The solution provides synchro-
nous and asynchronous teaching
through virtual classroom, online
tests, content sharing and messaging
system. It also allows the administra-
tion activities like online classes,
tests, educational content, and con-
tact and payment management. The
marketing tool integrates teacher
profile, public classes, public tests,
public content, sharing or inviting
contacts and social bookmarking
websites posts.
The solution enables the students
to view and download educational
content, bookmark content one wants
to study and contact the authors for
learning. For the teachers, it enables
them to upload, share and embed the
content. It also helps the teachers to
increase the visibility of their study
materials on Google.
The website is free to join, and
once joined, one can build educational
network by entering subject interests
and discover who else on the network
shares similar interests. The content
which is put on the web can be made
semi-permanent and embeddable as
objects and links.
The biggest of all challenges that
WiZiQ faced during the early period and
still facing is the adoption of online learn-
ing among the consumers. Companies
are trying to overcome these challenges
by targeting the right markets. Currently,
the company is focusing mainly on the
U.S. market where broadband penetra-
tion is high, but Singh believes that even
though the e-learning industry in India is
in its infant stage, the segment will have
a promising future and 25-30 percent of
consumer learning would eventually take
place over the Internet.
WiZiQ currently has 35 employees
and plans to increase the headcount in the
areas of development as well as market-
ing as per need.
si
WiZiQ: Easy Education Online
Harman Singh
Vin Bhat
INTERNET INTERNET
Kunal Sarkar
si100 SPOTLIGHT: By Zoya Anna Thomas
I
n 2006, Standard Chartered
Bank (SCB) signed a multi-
year contract with KESDEE
for licensing KESDEEs e-
learning solutions for the
training of its globally spread staff.
The reason for making this choice
was clear KESDEE is the largest
financial e-learning company in the
world that provides courses cus-
tomized to customer needs. Today,
the SCB employees access its e-
learning courses through a private
label e-learning portal developed by
KESDEE, which incorporates the
Standard Chartered logo, look, and
feel on every screen. All 700 e-
learning courses of KESDEE are
mapped to the competencies that are
needed for different employee
groups within SCB and have been
repackaged accordingly.
The San Diego, CAbased KES-
DEEs off-the-shelf e-learning cata-
log consists of a comprehensive
portfolio of e-learning courses on fi-
nance, accounting, insurance, and
risk management. Moreover, the
company also provides Web based
tutorials for certification exams in
risk management and financial
analysis (ePRM, eFRM, eAPRM,
and eCFAamong others).
What makes this firm a fron-
trunner is its customized course of-
ferings. For instance, in a case when
the client is an India-based com-
pany, KESDEE includes case stud-
ies from the region and tunes the
course material keeping in mind the
regulations prevalent in India and
localizes the content to make it rel-
evant to the country.
The very fact that the Board of
Governors of the U.S. Federal Re-
serve System uses KESDEEs e-
learning portal speaks volumes for
the firm. Also, among its clients are
prestigious organizations like, J.P.
Morgan Chase, the Royal Bank of
Trinidad and Tobago, Deloitte, and
Citigroup.
Leading its highly innovative
and specialized team is Swarna
Srinivas, a graduate from Harvard
University, whose vision is to fur-
ther expand KESDEEs global
presence. Originally the firm fo-
cused only on the B2B market that
comprises of enterprise clients. But
Swarna led the companys entry
into the B2C markets and has since
started a new division that focuses
on eCoaches (Web based certifica-
tion tutorials) and retail sales. Areg-
ular face at international business
forums, Swarna has had the distinc-
tion of being invited to address
global conferences. In fact, early
this year Swarna was invited to
speak at ICELW (International
Conference on E-learning in the
Workplace) held at Columbia Uni-
versity in New York, where she
elaborated on e-learning as a source
of value. She has been invited to
present a paper titled E-learning:
Moving up the Corporate value
chain at the prestigious Online
Educa Berlin 2009.
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Value Proposition
I want KESDEE to provide e-learn-
ing, not e-reading, states Swarna. The
firms state-of-the-art development
center in Bangalore has a talented 75-
member team that consists of instruc-
tional design experts, graphic
designers, and technical professionals.
This team has put together a variety of
courses with engaging graphics and
interactive simulations. Interactive ex-
ercises, quizzes, simulations, graphics,
and practical exercises are all key fea-
tures of the courses, and enhance
learning and retention. After all, if the
first experience is not positive, the del-
egate is unlikely to willingly return to
e-learning again. According to
Swarna, a positive experience will
make the learner want more e-learning
for future skill development.
The quality of KESDEE courses
always makes it stand out from the
rest. In order to maintain high quality
in all its products, Swarna created
KESDEEs Global Network of Ex-
perts - a group of leading experts from
a broad range of backgrounds and ex-
periences that includes professors,
practitioners, consultants, bankers,
regulators, writers, and researchers.
When developing a new course, the
company uses the network to ensure
the material is conceptually sound and
yet practical.
In the fast paced work environ-
ment, employees are hard pressed for
time and are constantly multi-tasking.
That is why the courses are designed
to be modular in structure. Swarna
says, These courses are developed to
be embedded into work flow to give
learning at the point of need. Dele-
gates may complete a small nugget
that takes only 15 minutes. The bot-
tom line is: it can be done as and
when needed.
Power of Partnerships
Another unique thing about KESDEE
is that it also develops customized and
branded e-learning portals for profes-
sional associations. Institutes of bank-
ing, finance, and accountancy and
treasury management associations are
among its strategic partners.
Click on a site that offers KES-
DEEs online course material (for ex-
ample, www.prmia.org), and youll
see that the look and feel of the site is
not that of KESDEE but that of the
partner. It constitutes an important
marketing strategy for the e-learning
solutions company. Swarna calls this
the power of partnerships. She has
been championing the idea of partner-
ships since seeing the incredible reach
they provide, and leads the companys
partnerships with the New York Insti-
tute of Finance, Professional Risk
Managers International Association,
and many others.Also recognizing the
need for delivering e-learning solu-
tions that require regional orientation,
the firm has formed important al-
liances with value-added resellers for
financial e-learning solutions.
Differentiating Factor
Its sharp focus on financial compe-
tency enables KESDEE serve not only
the financial service verticals, but also
finance horizontals. A dominant
niche player in this space, this vendor
is exceptional not just due to its large
catalog of comprehensive curriculum
and blue chip clients, but also because
it ensures through its services that each
of its clients becomes the mouthpiece
of the company and brings in the next
prospect.
Social Initiatives
But, KESDEE is not just about busi-
ness. Apart from providing monetary
support to many philanthropic initia-
tives, Swarna has also initiated many
promotional programs to assist and
empower people in transition. For
three years in a row, KESDEE is a
proud sponsor of the annual entrepre-
neurship conference organized by the
Harvard Business School Association
of Orange County.
Future Roadmap
To expand KESDEEs global pres-
ence, the company already has a
Spanish translation center in Mexico,
and many of its e-learning solutions
have already been made available in
Spanish.
Understanding the need for a clear
vision for the future, Swarna has pre-
pared a strategy document titled
Scaling Up KESDEE. The aim is to
have more financial e-learning con-
tent, both in terms of topics and lev-
els, increase technology platforms
(including mobile delivery), and
more strategic business alliances for
greater global reach as well as trans-
lation into more languages. In other
words, Swarna is all set to make
KESDEE the market leader.
si
KESDEE's ecosystem
KESDEE's Financial
e-Learning solutions
1,000 e-learning courses
eCoaches exam preps
Different languages
B2B:
Value Added Resellers
including Technology
Integrators, LMS Providers,
Training Companies &
Consultancy Firms
Marquee Client base
Federal Reserve Board, Citi,
JP Morgan Chase,
Deloitte etc.
Accreditations from
CFA Institute, CFP, ICB,
ACAMS, ICPAS & others
Global Network of Subject
Matter Experts (SME)
Industry
Awards including
Red Herring 100
SI 100
Young Entrepreneurs
Brand Building:
Speaking at global
conferences / media
interviews.
B2C:
Strategic Partners
e-shopping carts e.g. NYIF,
PRMIA etc.
A GLOBAL E-LEARNING PORTAL FOR
THE FINANCIAL SECTOR
KESDEE
'Tho now wavo that tho woild is wit-
nossing is that ol wonon ontioio-
nouis. Twonty-six yoai old, Swaina
Siinivas, tho Piosidont ol KESDEE
lolongs to this now liood ol ontio-
ionouis. A Haivaid giaduato, sho is
a go-gottoi who loliovos in stiiving
loi tho lost. Sho has iocoivod sovoial
awaids including tho 'Young Entio-
ionoui Awaid` givon ly tho U.S.
govoinnont. Fion ovoisooing tho
conany`s ; nonloi Bangaloio ol-
lico to luithoi oxanding KESDEE`s
glolal iosonco, Swaina has dono it
all. In othoi woids, KESDEE couldn`t
havo askod loi a lottoi loadoi.`
Swarna Srinivas
Branded portals,
customized
content, and
personalized
learning provide
together an
engaging learning
experience
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NAME FOUNDER(S) FOUNDED DESCRIPTION
Agetak
Hopkins, MN
agetak.com
Rakesh Verma
Founder & CEO
2004
This Minneapolis based companys response is based on the Access Right
Control (ARC) technology that provides a mechanism for accessing data
present in multiple places as if they were at one place and for implementing
who-gets-what-data-for-what-purpose level of security and privacy at one
place. Notably, the privately held company's growth in 2008 has been 45
percent despite the challenging conditions in the market.
Alert Enterprise
Fremont, CA
alertenterprise.com
Jasvir Gill
CEO
2000
Addresses the single most overlooked gap in enterprise security the pre-
vention, detection and fast resolution of linked IT and physical access viola-
tions across diverse enterprise systems, applications, databases and
geographically distributed assets.
Arcot
Sunnyvale, CA
arcot.com
Ram Varadarajan
President & CEO
1997
Offers online fraud prevention, strong authentication and e-document secu-
rity solutions that provide the right balance of cost, convenience and
strength. Sunnyvale, California headquartered Arcot has an impressive list
of investors in the company which include Adobe Ventures, Accel Part-
ners,Goldman Sachs, Invesco Private Capital, ONSET Ventures, Skandi-
naviska Enskilda Banken (SEB), Vedanta Capital, Visa International, and
Wachovia Strategic Ventures.
Approva
Reston, VA
approva.net
Prashanth V Boccasam
Founder & Chairman
2002
Provider of continuous controls monitoring (CCM) software, was founded in
the wake of the collapse of Enron and Worldcom.Approva has partnerships
and packaged integration to other governance, risk & compliance applica-
tions offered by OpenPages, Thompson Reuters, Sun Microsystems, IBM,
Microsoft and CA. The company recently secured $14 million in new invest-
ment from Columbia Capital, New Enterprise Associates, Novak Biddle,
Sierra Ventures and Gold Hill Capital.
KRAA Security
Aventura, FL
kraasecurity.com
Gary Bahadur
Founder & CEO
2007
Offers Managed Security services and Compliance Consulting services.
Currently, there are 3 offices in the US, Aventura, FL, Sarasota, FL and Los
Angeles, CA. KRAA Security has partnerships with a number of Technology
companies to white label KRAA services.
Mentis Software
New York, NY
mentissoftware.com
Rajesh K. Parthasarathy
President & CEO
2004
Provider of information security solutions for databases and applications.
The company, which is now 18 plus people strong, thrives even in tough
times.MENTIS has announced several new products over the last few
months, and is expanding support for all its products across the major en-
terprise platforms.
Nevis Networks
San Jose, CA
nevisnetworks.com
Ajit Shelat
President & CEO
2002
Delivers a powerful breakthrough solution for LAN security. Using its own
ASIC-based technology, Nevis builds LAN security systems from the ground
up that forge a Personal DMZ, which adds a new layer of security policies
for each individual user. Nevis has 200 employees
Prism Microsystems
Columbia, MD
prismmicrosys.com
A. N. Ananth
CEO
1999
Delivers business-critical solutions that impact the security of IT infrastruc-
tures. Its Security Information and Event Management (SIEM) solution
EventTracker combines real-time Log Management with Change Monitoring
and USB tracking to defend IT assets fromcyber attacks and ensure compli-
ance with regulatory standards. The company has around 75 employees.
Quantamsecure
San Jose, CA
quantumsecure.com
Ajay Jain
President & CEO
2004
Provider of enterprise software that is designed to manage and streamline
security identities, compliance, events and operations across disparate
physical security systems. The comapny which registered 100 percent
growth this year, has received venture financing from Dunrath Capital,
Crestline Investments and Nexgen Capital Ventures.
Zscaler
Sunnyvale, CA
zscalar.com
Jay Chaudhry
Founder & CEO
2008
Provider of industry-first multi-tenant SaaS security. The company today of-
fers cloud security for enterprises, ranging from small businesses to For-
tune 500 companies. Due to its disruptive "SaaS" approach, Zscaler's
service provides more powerful security and comprehensive reporting at a
lower total cost of ownership for its consumers.
E
fficient and secure handling of
the process of sharing data with
customers, business partners and
among employees is key challenge for
an enterprise in todays highly compet-
itive market and legislative environ-
ment. The most illustrative example of
this is found in the healthcare sector
where a patients confidential medical
information is created in many different
places and has to be shared among many
different healthcare professionals under
the scrutiny of strict health information
privacy regulations such as HIPAA.
The traditional approach has been
able to solve the problem of ensuring
data security by limiting access either at
the database end or at the application
level. This approach is becoming more
and more impractical as data scattered
across diverse systems has to be shared
among different stakeholders say a pa-
tients medical records, prescriptions
and billing information that have to be
shared among different clinics, pharma-
cies, and insurance companies.
We intercept the data request just
before it enters the database and provide
for real-time privacy enforcement logic
on-the-fly. We dont have to modify
thousands of applications and hundreds
of databases of diverse technologies
under the control of various agencies,
says Rakesh Verma, CEO, AgeTak.
Founded in 2004, this Minneapolis
based companys response is based on
the Access Right Control (ARC) tech-
nology that provides a mechanism for
accessing data present in multiple places
as if they were at one place and for im-
plementing who-gets-what-data-for-
what-purpose level of security and
privacy at one place.
Thats why AgeTak rightly deserves
a space in Si100 list. Interestingly,
largest American healthcare company
has licensed
AgeTak tech-
nology to meet
the above need.
They evaluated the technology
through four proofs of concepts in one
year and concluded that our technology
is superior to Microsoft, Oracle,
Guardiam and IBM DATABASE for
this purpose. They retained the third-
party Price Waterhouse Cooper for the
purpose of evaluation of our technol-
ogy,says proud CEO.
Afive years old start up with an off-
shore research and development unit in
India. It is indeed the most uniquely po-
sitioned company in security and pri-
vacy market today. This year the
companys growth in 2008 has been 45
percent. Certainly AgeTak story would
be one of the inspiring for aspiring en-
trepreneurs. The company is attracting
investors even in this time.
AgeTak: Ensuring Utmost Data Security
A
pprova a provider of continuous
controls monitoring (CCM) soft-
ware, was founded in 2002 in the
wake of the collapse of Enron and
Worldcom. Approvas Founder,
Prashanth PV Boccasam recognized that
the security controls built into ERP and
financial systems were inadequate to ad-
dress new and forthcoming regulatory re-
quirements and he figured out how to
develop and implement automated busi-
ness controls that could prevent future
scandals.
Today Approvas products are used
by hundreds of the worlds largest cor-
porations and government agencies to
identify, monitor and prevent business
exceptions that result in inappropriate
payments, fraud and compliance risk. By
automatically flagging risks and ac-
counting errors as they occur, companies
can reduce cash leaks, lower compliance
costs and reduce the cost of tracking
down and resolving errors that impact fi-
nancial statements. Approvas marketing
slogan, I Love a Good Audit, captures
one of the companys key customer ben-
efits; since exceptions are addressed as
they occur, those quarterly visits from
the auditor go a lot more smoothly.
We have seen tremendous growth
in the continuous controls monitoring
(CCM) market, said Approva Chief Ex-
ecutive Officer, John Becker. With or-
ganizations looking to squeeze every
penny in unnecessary cost and ineffi-
ciency out of their operations, CCM ap-
plications offer an attractive return on
investment since they can fund them-
selves based on the inefficiency and
waste they uncover.
By building their applications on a
single CCM platform, the Approva
BizRights Platform, the company can an-
alyze and correlates control information
not only across the spaghetti soup of fi-
nancial systems that comprise most com-
panies IT environments but also across
different processes. So, for example, a
company can use Approvas solution to
monitor travel and entertainment ex-
penses, purchase orders and entries to the
general ledger. This platform-based ap-
proach also enables Approva to quickly
respond to customer requirements and
competitive threats. It is one of the major
reasons why many of the largest audit
and advisory firms including the Big
4 have licensed Approva to perform
client audits.
The company recently secured $14
million in new investment from Colum-
bia Capital, New Enterprise Associates,
Novak Biddle, Sierra Ventures and Gold
Hill Capital. It plans to use the new in-
vestment to accelerate product develop-
ment and expand sales and marketing.
The companys long-term vision is to
enable organizations worldwide to make
audit and compliance of business controls
a non-issue to the point where compliance
is taken for granted and companies can
have confidence in the integrity of their
business systems, processes and transac-
tions and focus 100 percent of their effort
on their customers.
si
Approva: Continuous Controls Monitoring
John Becker Prashanth PV Boccasam Prashanth PV Boccasam
Top 10
SECURITY
Rakesh Verma
KRAA Security: Providing Managed Security and Compliance Services
F
ounded in the year 2007, KRAA
Security offers Managed Security
services and Compliance Con-
sulting services. It protects organiza-
tions from threats through a
combination of preventative services in
Application Security, Network Secu-
rity, Operating System Security and
Compliance measures.
KRAA is now offering a free secu-
rity assessment test to all the sites of
their clients, which is necessary to
protect the sites and portals from the
risk of losing data and losing their rep-
utation. As a website is the first inter-
action with users, this will help build
trust by protecting the users data. Ac-
cording to Gary Bahadur, CEO of
KRAA Security, previous Co-Founder
of Foundstone Inc and author of Win-
dows XP Processional Security and
Privacy Defended. The next steps
after an application security assess-
ment would include strategic security
roadmap, vulnerability assessments
and ongoing maintenance of the secu-
rity infrastructure.
KRAA Security delivers Compli-
ance assessments including HIPAA,
Red Flag, SOX, PCI and Physical Se-
curity. Many compa-
nies need help in
achieving compliance
certification. KRAA
also provides the Man-
aged Security services
that maintain the certifi-
cation over time, which
includes services such
as firewall manage-
ment, intrusion defense,
website content filter-
ing, encryption, email management,
antivirus management, host intrusion
detection and malware defense.
The Florida-based KRAASecuritys
network security audit team has the nec-
essary expertise to handle all the secu-
rity related problems and they are
available 24x7 to provide its consumers
with a variety of solutions. Currently,
there are three offices in the
U.S. at Aventura, FL, Sarasota,
FL and Los Angeles, CA.
KRAA Security has partner-
ships with a number of Tech-
nology companies to white
label KRAA services. Growth
is expected with a comprehen-
sive suite of Consulting and
Managed Security services that
are practical, efficient and cost
effective.
si
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A
rcot has been the
Si100 Company
for the past three
years. Their consistent
growth, progressive ap-
proach and uniqueness in
technology have made
them a leader in the au-
thentication market. Tap-
ping over $3 billion
market worldwide for au-
thentication products,
Arcot offers online fraud
prevention, strong au-
thentication and e-docu-
ment security solutions
that provide the right balance of cost, con-
venience and strength. What differenti-
ates us from others is that we provide
strong authentication and digital signing
solutions that are convenient for con-
sumers, employees and business partners
to use, says Ram Varadarajan, Co-
Founder, President and CEO of Arcot.
Consistent with the theme of conven-
ience and security, Arcot has recently
launched their ArcotOTPpasscode gener-
ator for mobile phones. By taking advan-
tage of mobile phones, con-
sumers can safely shop online,
authenticate to Web Portals or
access online banking using their
mobile phone to generate the
passcode rather than having to
carry a second hardware device.
Arcot authentication technology
is also embedded in Adobe Ac-
robat and Adobe Reader to en-
able consumer authentication,
digital signing and secure e-doc-
ument notification and delivery.
Arcot technology is based on its
one-of-its-kind patented crypto-
graphic camouflage.
Several companies are already pro-
viding strong authentication methods in
hardware through one-time-password
(OTP) tokens, biometric solutions and
smart cards. But, Arcot has been chal-
lenging all these hardware-based online
authentication technologies with its Web
fraud detection and strong, two-factor au-
thentication products that do not require
a separate hardware device. Earlier this
year, Arcot added the Arcot Fraud Pre-
vention Network (AFPNet) to its lineup,
which stops fraud faster by allowing
members of the Arcot A-OK fraud de-
tection and authentication service to
share fraud data among themselves auto-
matically.
We were a pioneer in the authen-
tication segment where we co-in-
vented one of the earliest and most
successful federated identity systems
3-D Secure for ePayment authenti-
cation. Today, Arcot has established
its uniqueness and leadership in the
market place with multifactor authen-
tication offerings for web-based ap-
plications of all kinds, says proud
Varadarajan. Arcot has an impressive
list of investors in the company which
include Adobe Ventures, Accel Part-
ners,Goldman Sachs, Invesco Private
Capital, ONSET Ventures, Skandi-
naviska Enskilda Banken (SEB),
Vedanta Capital, Visa International,
and Wachovia Strategic Ventures.
Founded in 1997, the Sunnyvale,
California headquartered Arcot is pri-
vately held and employs more than 130
people worldwide. It also has a tech-
nology center in Bangalore, India.
Gary Bahadur
Arcot:
Leading
the Way
RamVaradarajan
S
ilicon Valley, California-based Quan-
tum Secure provides enterprise soft-
ware and has created its own niche
space: its software is designed to manage
and streamline security identities, compli-
ance, events and operations across disparate
physical security systems. Our recent
launch of SAFE 3.5 and our SAFE Analyt-
ics module reflects the companys expand-
ing market reach in several key vertical
markets and provides specific best practices
for the unique security requirements of
these highly regulated and highly complex
industries, explains Ajay Jain, CEO, Quan-
tum Secure.
What is interesting is that despite the
gloomy environment everywhere, Quan-
tum Secure has been successful in dou-
bling its revenue compared to last fiscal.
The company is all set to declare 2009 a
cash -positive year. The company in-
creased the headcount by 20 percent and
today has close to 75 employees world-
wide. This year, we signed on several fed-
eral and governmental agencies as
customers. This year has been indeed fruit-
ful for us, says the CEO.
The success of these focused strategies
has contributed to Quantum Secures strong
customer roster, featuring a few marquee
names such as well-known enterprise or-
ganizations as the San
Francisco International
Airport, Adobe Sys-
tems, Baxter Health
Care, Juniper Networks, the Empire State
Building, Port of Virginia, The Irvine Com-
pany, Symantec Corporation and the
Toronto Pearson International Airport.
Other customer wins include major inter-
national airports, large healthcare organiza-
tions and highly regulated government
agencies.
Additionally, Quantum Secures grow-
ing roster of high-visibility systems inte-
grators (SIs), value-added resellers (VARs)
and channel partners as a major asset in the
companys expanded commitment to de-
liver its physical identity and access man-
agement solutions.
Quantum Secure forged several new
channel partnerships in 2009, including An-
drews International, Henry Bros. Electron-
ics and Reece Complete Security Solutions.
Along with these new additions, Quantum
Secures current partner also includes John-
son Controls, Active Identity, CoreStreet,
Deloitte, General Electric, HID, IBM,
Lenel, Microsoft, Oracle, Sun Microsys-
tems, Tyco/Software House and the Open
Security Exchange.
Founded in 2004, the privately held
Quantum Secure has received venture fi-
nancing from Dunrath Capital, Crestline In-
vestments and Nexgen Capital Ventures.
Now the company is growing over 100 per-
cent year-on-year and we are well equipped
to face the challenges of emerging comple-
tion, says Jain.
Quantum Secure aims to converge the
world of physical and logical security via
software that provides a single, fully inter-
operable and integrated physical security
policy platform whereas data from various
physical security systems are aggregated and
normalized in real time. This results in a uni-
fied security operation using a common plat-
form to measure key security metrics and
management objectives, including those sur-
rounding cost, compliance and risk.
As the world of physical and logical se-
curity continue to converge and our cus-
tomers are exhibiting tremendous cost
savings and operational efficiencies, the
Quantum Secure ecosystem of partners,
technologies and customers will only grow
at an exponential rate, concluded Jain.
F
ounded in 2000 by Dr. Bharat P.
Dave, Alphion Corporation, head-
quartered in Princeton, New Jersey
has R&D centers U.S., India. They also
have the customer support, service, market-
ing in Bangalore and Delhi. Structured in
two business units, Access Systems and
Photonic Devices, the company offers a full
range of communications systems, subsys-
tems, integrated and discrete photonic com-
ponents based on its proprietary QLight
technology platform. Alphion products are
sold world-wide to service providers and
OEMs in the Fiber-to-the-Premises (FTTP),
telecommunications, CATV and defense
system markets.
Alphion offers a full spectrum of broad-
band access solutions that are sold world-
wide to service providers and OEMs in the
FTTPmarkets. It supports complete end-to-
end access networks, enabling multiple-
play IP based broadband services such as
VoIP, high-speed Internet, IPTV and Video-
On-Demand. The GPON product family
consists of Optical Line Terminal (OLT),
Optical Network Terminals and passive op-
tical splitters. The Alphion OLT offers 40
protectable GPON ports per shelf, an ultra-
fast redundant 200 gigabit per second back-
plane and 56 gigabit per second uplink
capacity.
Gigabit Passive Optical Network
(GPON) is becoming the dominant tech-
nology for service providers deploying
across the Americas, Europe, and Asia, with
revenues projected to exceed $2 billion by
2010. Broadband access networks using
PON technology are seen as key drivers for
economic growth. GPON based networks
increase service providers ARPU by
bundling video, voice and high speed Inter-
net services. Earlier this year, telecom giant
Bharat Sanchar Nigam Limited (BSNL),
selected Alphions GPON technology for
the deployment of
next generation
multiple play
Fi be r - t o- t he-
Premise (FTTP)
services in the
western and southern zones of India. The
initial BSNL contract for Alphion GPON
equipment, the first phase in a multi-year
program, will provide services to 259,000
FTTPsubscribers.
The selection of Alphion technology
for a major share of GPON network equip-
ment being procured by BSNLis a signif-
icant achievement and establishes Alphion
as a leading supplier of GPON based Ac-
cess Solutions in the Indian Telecom Net-
work, commented Dr. Dave, Alphion
Chairman, President and CEO. Alphion is
fully committed to supporting the roll-out
of GPON equipment in India.
si
Quantum Secure: Leveraging the Business
Alphion: Enabling the Photonic Future
Ajay Jain
Bharat P. Dave
SECURITY
NETWORKING
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NAME FOUNDER(S) FOUNDED DESCRIPTION
Alphion
Princeton Junction, NJ
alphion.com
Bharat P. Dave
Chairman, President &
CEO
2000
Develops, manufactures and markets FTTx access systems, subsystems and
integrated photonic devices. It has received funding from Tallywood Venture
Capital, Axiom Venture Partner, Goldman Sachs, ICCP Venture partner, Narra
Venture Capital. The company headcount is 140.
FatPipe
Salt Lake City, UT
fatpipeinc.com
Ragula Bhaskar
President & CEO
1989
It is the inventor and multiple patents holders of technology that provides the
highest levels of optimization, reliability, security and acceleration of Wide
Area Networks (WANs). The company headcount is 140.
Gambit
Communications
Nashua, NH
gambitcomm.com
Pankaj Shah
Founder & CEO
1995
A provider of network simulation tools that enhance the productivity of enter-
prises, device vendors, management software developers and outsourcers
while lowering their costs. The company headcount is 50.
Intellinet
Technologies
Melbourne, FL
intellinet-tech.com
Anjan Ghosal
President & CEO
1992
A provide of network convergence solutions that accelerate the deployment of
next generation applications and services. It has 85 employees.
Mattise Networks
Mountain View, CA
matissenetworks.com
Sam Mathan
Chairman & CEO
2002
Develops an Optical Carrier Ethernet Switch which is based upon ring optical
burst switching (Ring OBS). Its innovative research and development has re-
sulted in numerous patents covering break throughs in packet optical network-
ing. It has around 68 employees.
Niksun
Monmouth Junction, NJ
niksun.om
Dr. Parag Pruthi
Founder, Chairman & CEO
1997
Provider of solutions that comprehensively monitor the network for perform-
ance, security and policy compliance initiatives. The privately held Niksun,
with customers including most Fortune 500 companies from every major verti-
cal and industry, NIKSUN is well on its way to revolutionize the network moni-
toring, security surveillance and forensic analysis markets.
Ocarina Networks
San Jose, CA
ocarinanetworks.com
Murli Thirumale
CEO
2007
Helps organizations to cope with Storage infrastructure and data loads. It has
received funding from Kleiner Perkins Caufield & Byers (KPCB), Highland
Capital Partners and JAFCO Ventures. The company headcount is 50.
Omnitrol Networks
Santa Clara, CA
omnitrol.com
Raj Saksena
President & CEO
2004
Founded with a mission to introduce the industry's first open programmable
peer-to-peer application services network that securely integrates business in-
telligence with real-time sense and respond devices at the edge. The company
headcount is 50.
Pronto Networks
Pleasanton, CA
prontonetworks.com
Jasbir Singh
President & CEO
2001
Provides carrier-class Operations Support Systems (OSS) that enables net-
work operators to deploy and manage large public WLAN networks. It has re-
ceived funding from Draper Fisher Jurvetson, BV Capital, Intel Capital. The
company headcount is 200.
Virtela
Greenwood Village, CO
virtela.com
Vab Goel
CEO
2000
Enhances the way our customers do business by customizing a solution which
fully integrates into existing network architecture. It has 150 employees.
I
t merits admiration for being the very
creator of router clustering technol-
ogy. The Utah-based FatPipe Net-
works provides router clustering devices
for reliable, redundant and fast Internet
and WAN connections. Amultiple patent
holder (seven) in its innovative router
clustering technology, FatPipe has over
6,000 units installed worldwide. In other
words, the company has created its own
market.
FatPipes line of products cover an
array of features and benefits for compa-
nies that run mission critical applications
over any type of WAN infrastructure. Its
over 1,300 customers include the FBI
and the U.S. Supreme Court. So, what at-
tracted these biggies to use FatPipe prod-
ucts? Saving time and increasing
productivity is the key, says Dr. Ragula
Bhaskar, President and CEO of FatPipe
Networks.
The technology enables companies
to achieve higher bandwidth and higher
levels of redundancy, regardless of the
type of router or modem technology in
use, says Bhaskar. As its products en-
able companies to obtain low cost, re-
dundant, and fast Internet access, the
company allows them to implement In-
tranets, e-commerce strategies, Virtual
Private Networks (VPNs), while utiliz-
ing application specific servers over the
Internet or WAN connections.
Although there are competitors, the
company is confident that it will continue
to remain at the top with its constant in-
novation by anticipating the need of its
customers before it arises. The main
technology features include aggregating
two or more communication lines of any
type, using the same or different ISPs,
WAN redundancy and high availability;
additional security and speed of data
transmissions; and route control features
for inbound and outbound IPtraffic.
Today, expanding rapidly in Europe,
and with a main facility in Chennai,
India, this venture funded company has
over 140 employees. Having been hon-
ored with awards by several industry
leading organizations, FatPipe has carved
out its own path of success.
FATPIPE NETWORKS
Revolutionizing Data
Transfer
Ragula Bhaskar
S
ince 1997, NIKSUN has only a
single vision: to create the
equivalent of the Tivo and
Google for the network. Such a solu-
tion would provide complete and total
visibility into the network. NIKSUNs
vision unveiled into a metadata ware-
house, called the NIKSUN Knowl-
edge Warehouse (NKW), for any and
all data traversing the network. With a
Tivo, a specific program on TV is
recorded. For NIKSUN the challenge
was greater: develop the ability to
record everything or any specific por-
tion of the data traversing the network
at current production rates! With
Google, metadata is created off-line
and real-time updates are not a prior-
ity. For NIKSUN, again, the challenge
was more significant: create metadata
in real-time, while data is moving at
rates as high as 10Gbps! Think about
the challenge for a minute, the
NIKSUN solution has to scale up from
bits to applications, undo the whole
protocol stack and create metadata on
all protocol layers including the appli-
cation layer in real-time.
Today, NIKSUNs solutions are
deployed in thousands of networks
around the world. At any given in-
stance, for a single customer,
petabytes (1000s of terabytes) of in-
formation are constantly being
processed, analyzed, stored, aggre-
gated, correlated and alarmed upon.
From a security perspective this is the
equivalent of a camera on the network
with heat / motion sensing, face-de-
tection and other high-end monitoring
concepts occurring all the time in real-
time. When data is in motion,
NIKSUN is in action - the companys
NetDetector analyzes every piece of
communication that a customer wants
to look at. It not only archives the data
for future evidentiary needs, but also
alarms when various criteria are
matched such as the leakage of critical
assets, presence of trojans, viruses and
worms, backdoors, and so forth. Many
government and corporate clients de-
pend on this amplified level of secu-
rity to protect their critical
infrastructures, said Dr. Parag Pruthi,
CEO and Founder of NIKSUN.
With customers from every major
vertical and industry, NIKSUN is well
on its way to revolutionize the net-
work monitoring, security surveillance
and forensic analysis markets. Fore-
thought coupled with robust architec-
ture and design is what makes
NIKSUNs solution truly ground-
breaking.
si
NIKSUN: Moving up in the Security Space
Dr. Parag Pruthi
Top 10
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NAME FOUNDER(S) FOUNDED DESCRIPTION
24/7
Campbell, CA
247customer.com
PV Kannan
Founder & CEO
2000
Provides integrated customer lifecycle management services through a
'multi shore global delivery' model. The company has over 8000 employees
across global locations.
First Source
Amherst, NY
firstsource.com
Ananda Mukerji
MD & CEO
2002
Global provider of business process management services, that leverages
its righshoring approach. The firm has over 21,000 employees across the
globe.
Intelenet Global
Fargo, ND
intelenetglobal.com
Susir Kumar
CEO
2000
Global supplier of BPO services with more than 28,000 employees and a
global operational footprint.
OPI Global
New York, NY
opiglobal.com
Kishore Mirchandani
President
2002
A professional services firm that is dedicated to finance and accounting out-
sourcing. The firm has around 3000 employees.
Sutherland Global
Rochester, NY
sutherlandglobal.com
Dilip R. Vellodi
Chairman & CEO
1986
It collabrates with clients to help them excel in their industry while maximiz-
ing their customers life-time value. They provide measurable results, deliv-
ered globally.
Email us at: indiatourismla@aol.com Call toll free number: 800-422-4634
Top 5
BPO
A
global Business Process Out-
sourcing (BPO) and Technol-
ogy Enabled Services
Company founded in 1986, Sutherland
Global Services offers an integrated set
of front and back office services that
support the entire customer lifecycle.
By combining highly trained people
with state-of-the-art technology, deep
domain knowledge, and proven busi-
ness methodologies, Sutherland collab-
orates with clients to help them excel
and gain a competitive edge in their in-
dustry while maximizing their cus-
tomers lifetime value.
Since its inception, Sutherland has
remained focused on a single mission,
to help improve their clients effi-
ciency and productivity while deliver-
ing measurable results. As the largest
organically grown BPO in the industry,
Sutherland offers a bal-
anced portfolio of serv-
ices comprised of
Business Transforma-
tion Services, Business
Process Outsourcing,
and Technology En-
abled Services.
These services operate across the
entire lifecycle of Sutherlands clients
customers and touch the revenue side
and the cost/expense side of the
clients P&L. In order to flawlessly
execute this strategy of delivering
measurable results across the entire
lifecycle of clients customers, Suther-
land seamlessly combines these offer-
ings in a manner which is referred to
as integrated BPO. The focus here is
not just on reducing cost, but on driv-
ing clients business performance im-
provement across
processes that cover in-
creasing revenues, re-
ducing costs, improving
cash flow and capital
utilization, maximizing
customer satisfaction,
and enhancing the
clients overall compet-
itive position.
Sutherlands serv-
ices are provided to
leading global corporations across
technology, telecommunications, fi-
nancial services, insurance, govern-
ment, travel, retail, and healthcare
verticals.
Headquartered in Rochester, New
York, the company operates 24 deliv-
ery centers in the U.S., Canada, India,
Philippines, Mexico, Bulgaria, and
Nicaragua, employing over 24,000
professionals and growing. These pro-
fessionals excel in delivering Business
Performance Improvement, not just
Business Process Improvement.
si
Sutherland Global: Maximize
Customer Lifetime Value
Dilip R. Vellodi