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Resorts: An Introduction

Resorts have evolved over time based on changes in transportation and consumer tastes. Early resorts operated seasonally but developed year-round attractions and group markets to reduce risk. Successful modern resorts adapt to changes in transportation, demographics, and competition through different life cycles. Today's resorts come in many forms from traditional lodging, timeshares, and condominium hotels to mixed-use developments that combine amenities.

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Anupama Mahna
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50 views

Resorts: An Introduction

Resorts have evolved over time based on changes in transportation and consumer tastes. Early resorts operated seasonally but developed year-round attractions and group markets to reduce risk. Successful modern resorts adapt to changes in transportation, demographics, and competition through different life cycles. Today's resorts come in many forms from traditional lodging, timeshares, and condominium hotels to mixed-use developments that combine amenities.

Uploaded by

Anupama Mahna
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Chapter 1

Resorts: An Introduction

Introduction
To understand where the resort industry is today, it is important to consider how resorts have evolved through the ages. A historical perspective leads to a picture of the modern types of resorts.

Lessons
The history of transportation has, to a large extent, determined where, when, and what types of resorts have evolved. The desire for pleasure travel is deep-rooted. Resorts began as seasonal operations. To minimize the risk of relying on one season of the year, resorts developed year-round attractions and appealed to the group market. Resorts develop through life cycles. To be successful, resorts have had to adapt to changes in transportation, consumer tastes, demographics, and competition.

Types of Resorts
Proximity to Primary Market Setting and Primary Amenities Residential and Lodging Properties
traditional lodging timeshare or vacation ownership condominium hotels destination clubs

Timeshare and Vacation Ownership Resorts


The luxury product The up-market

The quality
Value units Economy units

Timeshare Options
Fixed week option Floating week option Points-based memberships Club concept

Condominium Hotels
Guests buy fee-simple equity in the unit
Ownership structure Mixed-use project with a hotel and a primary residence piece Mixed-use in a resort area with a hotel where the condo can be used as a second home

Other
Mixed-Use Developments
high cost of amenities.

Second-Home Developments
primarily of second homes and does not include a resort hotel.
Resort condominiums. Small, low-density residential communities Single-family developments Large planned communities

Multiuse Resort Communities


Combines two or more of the above categories of facilities

INDUSTRY TRENDS
Health Spas and Fitness Facilities Soft Adventure Programs Gaming Ecotourism

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