INTRODUCTION

Tourism and hospitality has been one of the largest and

fastest-growing industries in the world. It contributes greatly
to global economic development, particularly in countries
that are leading in tourism and hospitality revenues.
Governments of many nations are encouraging the growth of
tourism and hospitality as a means of job creation, economic
diversification, and source of foreign exchange.
Beyond its economic significance, tourism and
hospitality promotes mutual understanding among people of
different cultures. Tourism and hospitality is fast and
becoming the world’s first peace industry – an industry which
recognizes, promotes, and supports the belief that every
traveler and ever host can be an “ambassador for peace”
promoting understanding, goodwill, respect among peoples
of the world.
This module consists of nine topics which includes the
following: the relationship of tourism and hospitality, the
history of the tourism and hospitality industry, the role of
tourism and hospitality in economic development, the direct
and indirect components of the tourism and hospitality
network, the tourism and hospitality organizations, the
impacts of tourism and hospitality, the current trends and
issues of tourism and hospitality, the future world issues of
tourism and hospitality, and the sustainable management
of tourism and hospitality.
Course No.: THC 1
Course Title: Macro Perspective of Tourism and Hospitality
Course Description: This course is designed to give a clear and whole overview of
Tourism and Hospitality as an ecosystem that goes beyond the unusual concept of
tourism. It introduces the concept and terms that are common throughout the
different sectors. It also intends to develop, update and maintain local knowledge as
well as tourism industry knowledge. It shows the structure and scope of tourism as
well as the impact of tourism as an industry in relation to the world economy and
society. It also illustrates the effects of the convergence of tourism with the other
local industries and let the students appreciate its multiplier effect in various fronts.
It discusses the major factors that influence the history and future of tourism in the
world and in the Philippines. It also introduces the sustainable goals of tourism and
discusses among others, how to develop protective environments for children in
tourism destinations, to observe and perform risk mitigations activities; etc. the
student will also learn to appreciate the key global organizations and the roles they
play in influencing and monitoring tourism trends.
Course Objectives: Upon successful completion of this course, the students must
have:
1. Defined related terms in tourism and hospitality and its concept and an
industry;
2. Explained in detail fundamental concepts relating to the determinants of
tourism development and historical development of tourism;
3. Explained peoples’ motivations for travelling and determining the nature
of travel demand;
4. Identified the various economic, social, cultural and environmental
concepts and issues in tourism and hospitality industry;
5. Understood how tourism and hospitality may affect destinations, its
importance and contribution to the world and to our country; and
6. Known the tourism potential within the locality.
Assessment Methods:
Paper and Pencil Test
Reading Comprehension
Final Evaluation/Periodic Exam
Grading System:
Paper and Pencil - 30%
Project - 20%
Final Evaluation - 50%
Total = 100%
 REMINDERS in using this MODULE

1. Use the module with CARE. Do not put unnecessary

mark/s on any part of the module.
2. Do not forget to answer everything before moving on
to the other activities included in the module.
3. Read instruction carefully before doing each task.
4. Observe HONESTY and INTEGRITY in doing the tasks
and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once
you are through with it.

If you encounter any difficulty in answering the

tasks in this module, do not hesitate to consult your
teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will

experience meaningful learning and gain deep
understanding of the relevant competencies. You can
do it!
MODULE 1: The Meaning and Importance of
Tourism and Hospitality

Tourism and hospitality has been one of the largest

and fastest – growing industries in the world. It
contributes greatly to global economic development.
Countries that are leading in tourism and hospitality
revenues are United States, France, Germany, the
United Kingdom, Mexico, and Japan.

At the end of this module, you should be able to:

1. Explain the relationship of tourism and
hospitality;
2. Discuss the components of the tourism and
hospitality industry;
3. Define tourism and hospitality;
4. Differentiate tourists from excursionists;
5. Understand the various elements of travel used
as criteria for defining travelers and/or tourists;
6. Explain the nature of a tour;
7. Describe the characteristics of a tourist product
and tourist destination;
8. Compare tourism and hospitality with other
industries; and
9. Appreciate the importance of tourism and
hospitality.
Discussion/Lesson Proper

The Relationship of Tourism and Hospitality

The tourism and hospitality industries strongly
affect one another. Several associations and industry
leaders consider the combined industries of tourism and
hospitality as one large industry – the tourism and
hospitality industry. The components of this large
industry include: (1) food and beverage services, (2)
lodging services, (3) recreation services, and ((4) travel-
related (tourism) services. These components
constitute the tourism and hospitality network.
“Network” means a complicated interconnection of
parts or components. See Figure 1 for an overview of
the tourism and hospitality network.
The components of the tourism and hospitality
network may be independent and competitive
businesses; yet, they are interrelated and
interdependent. The interdependence among the
components is strong especially in those countries
which rely on tourism and hospitality for their economic
development. Although the components of the tourism
and hospitality network are constantly changing in
connection with labor, opportunity, and growth, the
network will continue to dominate as a global industry.

The Food and Beverage Component

 The public looks for food and beverage services
everywhere – in hotels, motels, airlines, airports, cruise
ships, trains, and shopping malls. There must be food
service available to them for breakfast, lunch, dinner,
and snacks. There are commercial restaurants that
provide food and beverage services such as fast service
restaurants, ethnic restaurants, and specialty
restaurants. Aside from restaurants, taverns, bars,
kiosks, vending machines, supermarkets, food stalls,
food carts, and food trucks now offer food and beverage
services.
Food service establishments are found in theme
parks, in schools and colleges, in hospitals and homes
for senior citizens, in prisons and halfway houses, and in
shelters for the homeless.

The Lodging Component

Lodging involves providing overnight or even long-
term services to guests. For many people, lodging is a
place to sleep. For others, lodging facilities not only
provide beds but also entertainment and recreational
facilities. Hence, the lodging industry component has
begun to accommodate several customer preferences –
from budget motels to luxury hotels and expensive
resorts.
Lodging facilities such as inns, motor hotels, lodges,
or motor inns are hotels and motels that use different
names. There are lodging establishments that use
different terms such as bed and breakfast, resort hotel,
resort condominium, conference center and time-
sharing. There are lodging establishments that offer
special facilities such as the ski lodges in Colorado and
casino hotels in Las Vegas and Atlantic City.
Campgrounds, transient trailer parks, school and
college dormitories, summer camps, and health spas
also attend to the lodging needs of those who are away
from home.

In other countries, there are lodging

establishments such as the parador – an old Spanish
monastery or castle that was converted to a hotel;

pension or pensione – a French or Italian home in which

guests are provided with a room and board;
 chateau - a French castle or elegant country home used
as a hotel;

ryokan – a Japanese inn in which inexpensive

accommodations are provided to students and guests
on a nonprofit basis.
Evaluation:
A. Discussion Questions (write your answer/s on a separate sheet/s of
paper with your name, course and section)
1. Explain the relationship of tourism and hospitality. 10 points
2. Define tourism. 5 points
3. Explain the meaning of hospitality. 5 points

B. Post Test
I – Identify the following.
_________1. The temporary, short-term movement of people to
destinations outside the places where they normally live and work and
their activities during their stay at those destinations.
_________2. Movement of people across international boundaries.
_________3. A geographical unit where the tourist visits and stays.
_________4. Temporary visitors staying at least 24 hours in the
destination visited and not making an overnight stay.
_________5. It consists of what the tourist buys.

II – Enumerate the following.

6 – 9. The elements of travel

10 – 13. The basic components of the tourism and hospitality
industry
14 – 15 Kinds of visitors

C. Activity
1. Select a local tourist attraction. It could be a historic site,
museum, park, beach area, or shopping center that caters to
tourist. Write a one-page report describing the features of this
attraction that actually draw tourist. You may use your own
Municipality or Town.

Reference:
1. Cruz, Zenaida L., Macro Perspective of Tourism and Hospitality 2018,
Rex Bookstore, 856 Nicanor Reyes Sr. St., Manila, Philippines
2. Walker, J., Introduction to Hospitality Management, 2017, Pearson
Education, Inc., Singapore