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    Rohit Gupta
    This survey asks respondents questions about their sauce brand preferences and consumption habits. It inquires about favorite brands, reasons for preferences, awareness and selection factors. The majority of the questions are focused on Maggi brand sauces, asking about variety, packaging, availability, satisfaction and willingness to try new flavors. Demographic information is also collected on occupation, address, age and monthly family income.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    ? Yyyyyyyy Yyyyyyyyyyyyy: Y Y Yyyyy Yyyyyyyyy Y Y

    Uploaded by

    Rohit Gupta
    74 views3 pages
    This survey asks respondents questions about their sauce brand preferences and consumption habits. It inquires about favorite brands, reasons for preferences, awareness and selection factors. The majority of the questions are focused on Maggi brand sauces, asking about variety, packaging, availability, satisfaction and willingness to try new flavors. Demographic information is also collected on occupation, address, age and monthly family income.

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    Questionnaire

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    © Attribution Non-Commercial (BY-NC)

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    This survey asks respondents questions about their sauce brand preferences and consumption habits. It inquires about favorite brands, reasons for preferences, awareness and selection factors. The majority of the questions are focused on Maggi brand sauces, asking about variety, packaging, availability, satisfaction and willingness to try new flavors. Demographic information is also collected on occupation, address, age and monthly family income.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    74 views3 pages

    ? Yyyyyyyy Yyyyyyyyyyyyy: Y Y Yyyyy Yyyyyyyyy Y Y

    Uploaded by

    Rohit Gupta
    This survey asks respondents questions about their sauce brand preferences and consumption habits. It inquires about favorite brands, reasons for preferences, awareness and selection factors. The majority of the questions are focused on Maggi brand sauces, asking about variety, packaging, availability, satisfaction and willingness to try new flavors. Demographic information is also collected on occupation, address, age and monthly family income.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Annexure

    1. 2. 3. Name Do you consume Sauces? Which brand comes into your mind when you hear the word Sauce? Which brand you consume? Maggi Kissan Tops Delmonte Home Made Chatni Heinz Smith & Jones No Particular Brand : : Yes No

    4.

    (Questions Nos. 4 to 7 are for the respondents who do not use Maggi Sauces) 5. Why do you prefer this particular Brand? Quality Brand Price Packing Taste Sales Schemes/Incentives Flavor Have been using a particular for long duration of time 6. How did you come to know of Brand?(Choose more than one option) Publicity on TV Local Shop 7. Publicity on FM Acquaintances : Hoarding Advt. in Print Media

    Would you like to switch to some other Brands Yes No Cant say

    8.

    If answer to above is yes, what factors would be responsible for the

    change. Quality Price New offers/discount References Aggressive Publicity Packaging/Ease to Handle

    (Questions 9 to 17 are for those who use Maggi Ketch-up) 9. Which Varity of Maggi Sauce you prefer? Hot & Sweet ImliChatka Tomato Ketch-up Zingo

    10.

    Why do you prefer Maggi Ketch-up over other Brand? Taste Price Quality Health Availiability k Since we have been using for quite some time

    11.

    Have you tried any other brand of sauces? Yes No

    12.

    What made you try that brand?

    13.

    Do you consider the Packaging of the Maggi Sauces convenient (bottles)? Yes No Cant Say Would like to try new innovative packs

    14.

    Do you get the Maggi Sauces easily : whenever you go shopping for it?

    Yes

    No

    15.

    If not, available what do you do. Wait for few days Go to the next shop to buy Maggi Sauces Buy any other available Brand

    16.

    Would you like to try new flavours of : Maggi Sauces?

    Yes

    No

    17.

    How would you like to rate your overall satisfaction level with the Brand? Excellent Average Very Good Poor Good

    General Information 1. 2. 3. 4. Occupation Address (Residential)/ Mobile Number Age: Monthly Gross Family Income : :

        

    Below Rs. 25,000 Between Rs. 25,000 Rs. 35,000 Between Rs. 35,000 Rs. 45,000 Between Rs. 45,000 Rs. 50,000 Above Rs. 50,000

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