The document summarizes a business plan for ALLY SPORTS CAFE, a sports-themed cafe in Pakistan. The cafe aims to attract people interested in various sports by providing a place to watch sporting events along with coffee, drinks and snacks. The business plan outlines the management team, company profile, opportunity gap in the market, targeted customer demographics, business model, competition strategy, promotional plan, financial projections, and exit strategy. The goal is to introduce a new cafe concept focused entirely on sports viewing and activities to engage customers in Pakistan.
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The document summarizes a business plan for ALLY SPORTS CAFE, a sports-themed cafe in Pakistan. The cafe aims to attract people interested in various sports by providing a place to watch sporting events along with coffee, drinks and snacks. The business plan outlines the management team, company profile, opportunity gap in the market, targeted customer demographics, business model, competition strategy, promotional plan, financial projections, and exit strategy. The goal is to introduce a new cafe concept focused entirely on sports viewing and activities to engage customers in Pakistan.
The document summarizes a business plan for ALLY SPORTS CAFE, a sports-themed cafe in Pakistan. The cafe aims to attract people interested in various sports by providing a place to watch sporting events along with coffee, drinks and snacks. The business plan outlines the management team, company profile, opportunity gap in the market, targeted customer demographics, business model, competition strategy, promotional plan, financial projections, and exit strategy. The goal is to introduce a new cafe concept focused entirely on sports viewing and activities to engage customers in Pakistan.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
The document summarizes a business plan for ALLY SPORTS CAFE, a sports-themed cafe in Pakistan. The cafe aims to attract people interested in various sports by providing a place to watch sporting events along with coffee, drinks and snacks. The business plan outlines the management team, company profile, opportunity gap in the market, targeted customer demographics, business model, competition strategy, promotional plan, financial projections, and exit strategy. The goal is to introduce a new cafe concept focused entirely on sports viewing and activities to engage customers in Pakistan.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
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Presented By:
IMRAN IFTIKHAR SANA FAYYAZ FAYYAZ AHMED QAISER IQBAL
Introduction
Management Team Mr. Imran Iftikhar (C.E.O) Miss. Sana Fayyaz (C.M.O)
Company Profile y ALLY SPORTS CAFE is a sports theme
based cafe y Looking to attract the increasing number
of people who love various sports
y Perfect spot to gather with friends to enjoy your
favourite sporting events
y Coffee, healthy drinks, snacks and healthy food
whatever you like
Opportunity Gap: y No sports cafe in Pakistan y Call the cricket stars, hockey stars in our
cafe to sit in the audience especially in big event matches like world cup and give their comments and opinion on match. y People will come in our cafe to watch their hero and enjoy the match with them. y Ally sports cafe giving a satisfaction to customers that we have a quality food and healthy drinks
TARGETED MARKET y The target age group is between 17 and 35
years. y Students (16 to 27 years) y Tourists y Those cricket and football enthusiasts who
want to share their passion
Business Model
AWARENESS
DEMAND FORECAST
SERVICES OR PRODUCTS
INTEGRATION
DELIVERY FOR CUSTOMERS
FEEDBACK
Competition/Go to Market Strategy
viewing is a new concept in this city its kind Cafe in Lahore y Quality product at lower prices
y No direct competitor in market y The idea of a cafe entirely dedicated to sport y Innovative concept making us the only one of
y Sports activities to engage the customer by
allowing customers an experience that entails much more than food
First In Strategy We Are Leaders Introducing First Time
Promotional Activity Through awareness Brochures Flex Flyers
Financial Projection y Initial investment : Rs: 260,00,00 y NPV
2,577,091.75 y IRR will be 19% with discount rate of 1% y Pay back period 2 years 2012 Net working capital Net Profit Margin 0.67 -0.033 2013 0.7 0.01 2014 0.71 0.05
Exit strategy: y When we want to exist from market we
cut of our investment step by step from the market
