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    Ferrero Rocher: Manager

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    Prem Mano
    This document summarizes a marketing plan for Ferrero Rocher chocolates in India. It introduces the creative team behind the plan and notes that Ferrero Rocher will position itself as the ultimate fantasy gift for couples. The plan involves increasing brand awareness through digital, outdoor, and print advertising primarily targeting students aged 14 to 26. A risk analysis will also be conducted to identify strengths, weaknesses, opportunities, and threats.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Ferrero Rocher: Manager

    Uploaded by

    Prem Mano
    72 views13 pages
    This document summarizes a marketing plan for Ferrero Rocher chocolates in India. It introduces the creative team behind the plan and notes that Ferrero Rocher will position itself as the ultimate fantasy gift for couples. The plan involves increasing brand awareness through digital, outdoor, and print advertising primarily targeting students aged 14 to 26. A risk analysis will also be conducted to identify strengths, weaknesses, opportunities, and threats.

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    This document summarizes a marketing plan for Ferrero Rocher chocolates in India. It introduces the creative team behind the plan and notes that Ferrero Rocher will position itself as the ultimate fantasy gift for couples. The plan involves increasing brand awareness through digital, outdoor, and print advertising primarily targeting students aged 14 to 26. A risk analysis will also be conducted to identify strengths, weaknesses, opportunities, and threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    72 views13 pages

    Ferrero Rocher: Manager

    Uploaded by

    Prem Mano
    This document summarizes a marketing plan for Ferrero Rocher chocolates in India. It introduces the creative team behind the plan and notes that Ferrero Rocher will position itself as the ultimate fantasy gift for couples. The plan involves increasing brand awareness through digital, outdoor, and print advertising primarily targeting students aged 14 to 26. A risk analysis will also be conducted to identify strengths, weaknesses, opportunities, and threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Ferrero Rocher

    ZOOT
    Prince Arora-Chief Creative Officer Niharika Singh- Director Smita Vishwanathan- Business Development Manager Parul Bhatia- Head- Media Planning Navdeep Sama- Buyer Amit Raj Sethi- Co-ordinator Janak Behl- Chief Planning Officer

    Industry
    FMCG- Chocolates..

    Segmentation
    On basis of Lifestyle and personality.

    S T P

    Target Group
    School & College Students 14-26 Yrs.

    Positioning
    Love Fantasy

    Chocolates are the first choice for couples to gift. Presently Cadbury holds a very high market share with Temptation and Bournville. We will make Ferrero Rochers as the ultimate fantasy.

    Business Plan

    Are you fond of Chocolates??

    Yes

    No

    Survey Results

    Market Share

    Amul Cadbury Nestle Ferrero SpA Chalet Suisse Inc. Others

    Survey Results

    Have you heard of Ferrero Rochers?


    Brand Awareness in Rurals

    Yes No

    Survey Results

    How did you come to know about Ferrero Rocher?

    Word of Mouth Through Gifts Tried From Market Others

    Survey Results

    Increase Brand Awareness. Increase Sales. Implement Pull Strategy

    What we can do for you??

    We will use such media vehicles that may fetch maximum customer base with minimum inputs and for longer duration of time.

    Media Objective

    Digital Media: Radio Sponsorships, TV Commercials. Canters: Play Grounds, Parks, Super- Markets OOH Marketing: Near Educational Institutes,
    Shopping Malls.

    Cinema Halls. Social Networking Print Ads

    How and Where???

    Strength

    Weakness

    Threat

    Opportunities

    Risk Analysis

    Lets Thank You

    ZOOT.

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