Launching Product
Launching Product
Launching Product
JAWAD HILAMA
& AYMEN MEHIAOUI
Product Price
Place
Promotion
Marketing mix
PRODUCT
segments using: Gathering data from customers. Product testing Research & Improvement The market research identified that the young girls do not want tissu derived from animals they want the one derived from nature. IMPROVEMENTS: Changing the formula for some products. A new package design. change in product description. Introduced larger pack sizes. Reduce packaging and waste. Use of more natural products. Increase opportunities for recycling
Pricing
Pricing strategies include: Cost based price : to cover cost plus a profit element. Penetration price: initially set low price to ensure a
high volume of sales. Skimming price : initially set high price for a new and unique product Price leader we sets the price level that competitors will follow or undercut. loss leaders - selling at less than cost to attract volume sales discounting - reductions and promotional offers.
Place
Place refers to: How the product arrives at the
point of sale. Where a product is sold. It includes direct marketing etc Distribution Channels Main channels for product are retail outlets. 65% sales high street shops 35% sales large grocery chains . research shows that around 20% of younger target market buys products in the high street shops while shopping with friends
Promotion
Promotion is telling the customers that products
are available and persuade them to buy. above-the-line - directly paid for, such as TV advertising below-the-line - using other methods like events, direct mail and the strength of the brand. * Promotional activities Events or trade fairs Direct mail Public relations Branding Sales promotions