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  • Launching Product

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    Sara Essquali
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    The document discusses launching a new product called Niveus Creme, the first stable water-in-oil emulsifier made from lanolin found in sheep's wool. It covers the marketing mix of product, price, place, and promotion strategies. For product, market research identified that young girls prefer more natural products. For price, strategies include cost-based, penetration, skimming, and discounts. For place, the main distribution channels are retail outlets and grocery stores. For promotion, activities include advertising, events, direct mail, public relations, branding, and sales promotions.

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    The document discusses launching a new product called Niveus Creme, the first stable water-in-oil emulsifier made from lanolin found in sheep's wool. It covers the marketing mix of product, price, place, and promotion strategies. For product, market research identified that young girls prefer more natural products. For price, strategies include cost-based, penetration, skimming, and discounts. For place, the main distribution channels are retail outlets and grocery stores. For promotion, activities include advertising, events, direct mail, public relations, branding, and sales promotions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    17 views7 pages

    Launching Product

    Uploaded by

    Sara Essquali
    The document discusses launching a new product called Niveus Creme, the first stable water-in-oil emulsifier made from lanolin found in sheep's wool. It covers the marketing mix of product, price, place, and promotion strategies. For product, market research identified that young girls prefer more natural products. For price, strategies include cost-based, penetration, skimming, and discounts. For place, the main distribution channels are retail outlets and grocery stores. For promotion, activities include advertising, events, direct mail, public relations, branding, and sales promotions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Launching a New Product

    JAWAD HILAMA
    & AYMEN MEHIAOUI

    Product Price

    Place
    Promotion

    Marketing mix

    NIVEUS (meaning snow-white).


    LUNCHING NIVEUS CREME THE FIRST STABLE WATER-INOIL EMULSIFIER IS I N T R O D U C E D. T H E EMULSIFYING AGENT EUCERIT IS MADE FROM LANOLIN, FOUND IN SHEEP'S WOOL, AND IS THE KEY TO NEVEUS CREME'S UNIQUE PROPERTIES .

    PRODUCT

    To understand the market we researched key market

    segments using: Gathering data from customers. Product testing Research & Improvement The market research identified that the young girls do not want tissu derived from animals they want the one derived from nature. IMPROVEMENTS: Changing the formula for some products. A new package design. change in product description. Introduced larger pack sizes. Reduce packaging and waste. Use of more natural products. Increase opportunities for recycling

    Pricing
    Pricing strategies include: Cost based price : to cover cost plus a profit element. Penetration price: initially set low price to ensure a

    high volume of sales. Skimming price : initially set high price for a new and unique product Price leader we sets the price level that competitors will follow or undercut. loss leaders - selling at less than cost to attract volume sales discounting - reductions and promotional offers.

    Place
    Place refers to: How the product arrives at the

    point of sale. Where a product is sold. It includes direct marketing etc Distribution Channels Main channels for product are retail outlets. 65% sales high street shops 35% sales large grocery chains . research shows that around 20% of younger target market buys products in the high street shops while shopping with friends

    Promotion
    Promotion is telling the customers that products

    are available and persuade them to buy. above-the-line - directly paid for, such as TV advertising below-the-line - using other methods like events, direct mail and the strength of the brand. * Promotional activities Events or trade fairs Direct mail Public relations Branding Sales promotions

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