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    Service Marketing: Airline Industry

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    Syed Ahad
    This document discusses the 7 P's of marketing in the airline industry. The 7 P's are product, price, place, promotion, people, process, and physical evidence. It provides details on how different airlines implement strategies for each of the 7 P's, such as using premium pricing for business class travelers and low-cost pricing for economy class. It also discusses how airlines promote through advertisements, word of mouth, publicity, and affiliations with other companies. The people aspect covers reliability, caring attitudes, and problem solving skills. Physical evidence both on the ground and in-flight are also examined.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Service Marketing: Airline Industry

    Uploaded by

    Syed Ahad
    89 views26 pages
    This document discusses the 7 P's of marketing in the airline industry. The 7 P's are product, price, place, promotion, people, process, and physical evidence. It provides details on how different airlines implement strategies for each of the 7 P's, such as using premium pricing for business class travelers and low-cost pricing for economy class. It also discusses how airlines promote through advertisements, word of mouth, publicity, and affiliations with other companies. The people aspect covers reliability, caring attitudes, and problem solving skills. Physical evidence both on the ground and in-flight are also examined.

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    Service Marketing

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    This document discusses the 7 P's of marketing in the airline industry. The 7 P's are product, price, place, promotion, people, process, and physical evidence. It provides details on how different airlines implement strategies for each of the 7 P's, such as using premium pricing for business class travelers and low-cost pricing for economy class. It also discusses how airlines promote through advertisements, word of mouth, publicity, and affiliations with other companies. The people aspect covers reliability, caring attitudes, and problem solving skills. Physical evidence both on the ground and in-flight are also examined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    89 views26 pages

    Service Marketing: Airline Industry

    Uploaded by

    Syed Ahad
    This document discusses the 7 P's of marketing in the airline industry. The 7 P's are product, price, place, promotion, people, process, and physical evidence. It provides details on how different airlines implement strategies for each of the 7 P's, such as using premium pricing for business class travelers and low-cost pricing for economy class. It also discusses how airlines promote through advertisements, word of mouth, publicity, and affiliations with other companies. The people aspect covers reliability, caring attitudes, and problem solving skills. Physical evidence both on the ground and in-flight are also examined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Service Marketing

    Airline Industry

    Komal K Jain | Abdul Ahad Bijili | Avinash Sharma | Satish Kumar P.G.

    7 Ps
    Product Price Place Promotion People Process Physical Evidence

    Product

    Product

    Price
    Premium Pricing
    Business Class Travellers

    Low-Cost Pricing
    Economy Class Pricing

    Place
    Online 24-hour reservation Tour Operator / Travel Agent

    Place

    Place

    Promotion
    Advertisements Word of Mouth Publicity Affiliated with Companies(Kingfisher with ICICI)

    Promotion

    Promotion

    Promotion

    People
    Reliability Caring Attitude Responsiveness Initiative Problem Solving Ability

    People

    People

    Process
    Reservation Flight Information Facilities at the Airport Baggage Handling Meal Service Flight Entertainment Deliver Quality Service

    Process

    Process

    Process

    Process

    Physical Evidence
    On the Ground

    Booking Offices Ticket Counters Brand Logo Tickets


    Aircraft Seating Configuration Good Interiors Cleanliness Uniforms Baggage Labels or Tags

    In Flight

    Physical Evidence

    Physical Evidence

    Physical Evidence

    Physical Evidence

    Thank You

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