ABG Minacs

ADITYA BIRLA MINACS IDENTITY MANUAL
INTRODUCTION
Aditya Birla Minacs Worldwide Ltd. is a global outsourcing c company that delivers high quality solutions seamlessly across geographies. We are a trusted advisor to our customers enabling them to enhance and grow the business. With over 25 their years of BPO experience behind us, we have consistently provided high-quality, sist cost-effective solutions to Global 1000 companies. Our process expertise and anies global delivery footprint are testimony to it. For our employees, Aditya Birla Minacs is perfo performance driven, warm, caring and a fun loving organization where every member has the opportunity to do his best embe every day, where merit is recognized and rewarded and where diversity is ized a respected and encouraged. Our global brand is Aditya Birla Minacs and our logo carries the sun insignia with a Mina the name Aditya Birla while Minac has its own insignia which together form the e Minacs new logo of Aditya Birla Minacs. Our name and logo are symbolic of all that is positive in business and in life. It symb typifies integrity, commitment, passion, seamlessness and speed--the values that ommitme run across and bind the A Aditya Birla Group. Global in vision, rooted in values, the Group is driven by a p en performance ethic pegged on value creation for its many stakeholders rs. Aditya Birla Minacs bonds together by its vision to become a leading BPO Mina company in the next four years and to set industry standards in customer loyalty, pany employee gro mployee growth and shareholder returns. Crucial to deliver this vision is our ability to think, behave, act and perform as one team with one voice. th The Corp orporate Brand Identity Manual will help us achieve a common look and feel mon across all our locations, geographies, teams and verticals. Please refer to the ss erticals. Man anual for all logo usages. It will help you to implement ele elements essential for re recreating our brand identity for various purposes as s arious specified in the Manual. The guidelines specified herein must be us fied used correctly to ensure that we dont dilu the visual impact and integrity of the brand. Any deviation from the ilute integ guide uidelines mentioned in the M elines Manual is not recommended. If you have any que queries with respect to the brand usage, please write to us at brand.info@minacs.adityabirla.com d.info o@
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CONTENTS
Introduction .......................................... 1 Brand Elements

Company Logo ........................................ 4 Flat Color Logo ........................................ 6 Black and White Logo .............................. 7 Logo: Clear Space .................................. 8 Logo: Minimum Size ................................ 9 Color Palette .......................................... 10 Tagline .................................................... 12 Background Color Usage ...................... 14 Logo Placement .................................... 16 Incorrect Usage of Logo ........................ 17 Discarded Logos .................................. 18 Typography Stationery and Outdoor Usage ........ 20 Web Usage ...................................... 21
Press Release Format ............................ 40
Signage
External .................................................. 41 Internal.................................................... 42 Reception ........................................ 43 Directional ........................................ 44 Cafeteria and Name Tag ................ 45
Advertising
General .................................................. 46 Financial ................................................ 48 Recruitment .......................................... 49 Posters .................................................. 50
Exhibition
Booth .................................................... 52 Podium .................................................. 53 Banner Horizontal ........................................ 54 Vertical .............................................. 55
Watermark .......................................... 22
Stationery
Visiting / Business Card ........................ 24 Letterhead .............................................. 25 Envelope`and Labels .................................. Standard Size .................................. 26 A3, A4 and A5 .................................. 27
Merchandise
Mug, Cap and Golf Ball .......................... 56 T-shirt .................................................... 57
Identity Card .......................................... 28 Lanyard .................................................. 29 Complimentary and Thank You Card .... 30 PowerPoint Templates............................ 31 Folder .................................................... 32 Spring File / Binder ................................ 33 Fax Sheet and Email Signature .............. 34 Car Sticker and General Sticker ............ 35 Pencil and Pen ...................................... 36 Mouse Pad ............................................ 37 Desktop Calendar .................................. 38 CD Sticker and CD Pouch...................... 39
Brand Applications
Screensaver............................................ 58 Branding Watch, Tie and Scarf ........................ 59 Cars, Buses and Trucks.................... 60 Backdrop ........................................ 61
Vision and Mission

Vision Plaque.......................................... 62 Mission Plaque ...................................... 63
Color Swatches .............................. 64
Our Company Logo The Aditya Birla Minacs company logo is the single most visible representation and unifying factor of our organization in all visible communication, within and outside the organization. The logic behind the Logo was to create a reflection of the company, its mission, ideals and standards, using the sun which is what Aditya means in Sanskrit. The logo consists of the inner circle symbolizing the internal universe at the Aditya Birla Group, the outer circle symbolizes the external universe and a dynamic meeting of rays converging and diverging between the two. The Aditya Birla logo is a combination of two elements, the rising sun insignia of the Aditya Birla Group and the word mark minacs. Both these elements have been carefully put together to form a unit with specific relationships and proportions. Hence, care should be taken to reproduce the logo in its complete form. The Minacs name set in lowercase serif lettering conveys an open, friendly and approachable organization. As part of Minacs unique signature, the insigniaenhances Minacsbrand essence and reinforces the companys promise to provide superior customer relationship management as a transparent partner inside the clients business. The logo is an important tool that can be used to shape the perception of our customers, investors and employees. It may not be redrawn, altered or changed in any way. The original artwork must always be used for reproduction.
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COMPANY LOGO
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FLAT COLOR LOGO
Flat Color Logo The use of the color textured logo is recommended at all times. Only when four color halftone printing is not possible should you make use of the flat color logo. Refer to page numbers 5 and 6 for color percentages. Color swatches have been provided at the end of the manual for color reference.
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BLACK AND WHITE LOGO
Single Color Logo Usage In certain instances, the logo will have to be used in single color. Use this line art version of the logo when printing in single color. For exact color percentages refer to page numbers 5 and 6 of the color palette. Note that the logo may not be used in a single color version for any other color, except black.
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LOGO: CLEAR SPACE
Minimum space around the logo
Minimum space around the logo
x
x is height of the Aditya Birla lettering in the logo
Clear Space The logo should always be used in the right proportion. Any digression from this will make the company mark less meaningful. A minimum space of 1x (where the x is height of the Aditya Birla lettering in the logo) should be left around the logo to avoid clutter and give the logo its rightful status.
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LOGO: MINIMUM SIZE
Minimum size
22 mm
Minimum size
22 mm
22 mm
22 mm
Minimum Size The logo should never be used in a size less than 22 mm in width.
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COLOR PALETTE
Grey
Green
CMYK Percentage C: 0, M: 0, Y: 0, K: 80 R: 51, G: 51, B: 51 Pantone: 425 CV Hexadecimal Code: 333333
CMYK Percentage C: 18, M: 0, Y: 100, K: 18 R: 163, G: 177, B: 7 Pantone: 383 CV Hexadecimal Code: 99CCOO
MAROON TEXTURE IN THE LOGO
CREAM TEXTURE IN THE LOGO
Color palette For the Aditya Birla Minacs logo reproduction, CMYK halftone color process is recommended. Whenever such reproduction is not possible, use specially mixed spot colors as per the color swatches provided on the last page. For the maroon and cream textures, it is mandatory to use the master file for reproduction.
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COLOR PALETTE
11
Maroon
Cream
Grey
Green
Light Green
Color Percentage C: 0, M: 100, Y: 100, K: 50 R: 127, G: 0, B: 0 Pantone: 1815 CV Hexadecimal Code: 660000
Color Percentage C: 0, M: 25, Y: 65, K: 0 R: 254, G: 191, B: 78 Pantone: 715 CV Hexadecimal Code: FFCC66
Color Percentage C: 0, M: 0, Y: 0, K: 70 R: 77, G: 77, B: 77 Pantone: Cool Grey 10 CV Hexadecimal Code: 666666
Color Percentage C: 18, M: 0, Y: 100, K: 18 R: 163, G: 177, B: 7 Pantone: 383 CV Hexadecimal Code: 99CC00
Color Percentage C: 3, M: 0, Y: 15, K: 0 R: 247, G: 252, B: 216 Pantone: 600 CV Hexadecimal Code: FFFFCC
Color Percentage K: 100 R: 0, G: 0, B: 0 Pantone: Process Black CV Hexadecimal Code: 000000
Color Percentage K: 70 R: 77, G: 77, B: 77 Pantone: Cool Grey 10 CV Hexadecimal Code: 666666
Color Percentage K: 40 R: 153, G: 153, B: 153 Pantone: Cool Grey 6 CV Hexadecimal Code: 999999
Color Percentage C: 2, M: 18, Y: 44, K: 1 R: 242, G: 200, B: 141 Pantone: 156 CV Hexadecimal Code:
Color Percentage C: 2, M: 13, Y: 38, K: 1 R: 225, G: 213, B: 156 Pantone 148 CV Hexadecimal Code:
Color Percentage K: 100
CMYK Percentage C: 18 M:0 Y:100 K:18
Watermark 5% Black
CMYK Percentage C: 0 M:0 Y:0 K:0
The flat logo colors shown at the top of the page can be used for interior and exteriors on walls, buildings, etc. The hexadecimal codes are as per the nearest web color.
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TAGLINE
Minimum space around the tagline
Minimum size
smartsourcing
x
smartsourcing
x
20 mm
smartsourcing smartsourcing smartsourcing

x is height of the smartsourcing lettering in the logo Green Light Grey Black
Color Percentage C: 18, M: 0, Y: 100, K: 18 R: 163, G: 177, B: 7 Pantone: 383 CV
Color Percentage C: 0, M: 0, Y: 0, K: 70 R: 77, G: 77, B: 77 Pantone: Cool Grey 10 CV
Color Percentage K: 100 R: 0, G: 0, B: 0 Pantone: Process Black CV
Font: Frutiger 55 Roman
The Tagline A frequently repeated phrase or statement that captures the essence of a brand's promise to its stakeholders is known as a tagline. The idea is to create and use a memorable phrase that will sum that reinforces the tone and promise of the brand. The tagline can be used along with the logo for all kinds of internal, external and marketing communications. The tagline can also be used separately (i.e. not as part of the logo unit) when relevant - such as on the website, posters. In such cases, it should ideally be positioned in the vicinity of the logo. Our new tagline embodies the spirit and dynamism of Aditya Birla Minacs and is a key part of our overall branding effort.
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TAGLINE
13
smartsourcing
smartsourcing
smartsourcing
The tagline should be aligned centrally to Aditya Birla lettering whenever it is used along with the logo. When used separately in any other communication, it should be placed on the right bottom corner or the right top corner of the document. A minimum clear space of 1x (where the x is height of the font body as indicated) should be left around the tagline to avoid clutter and give the right status to the tagline. The tagline should never be used in a size that is less than 20 mm in width. When the tagline smartsourcing is used in text, italicize it.
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14
BACKGROUND COLOR USAGE

Below 10% background
Background CMYK Percentage C: 10 M: 0 Y: 10 K: 0
Background Color Usage At times we may have to use the logo over a background color. When the background color is light, i.e. below grayscale 10%, the logo can be used directly on the background.
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Above 10% background
1x
1x
1x
1x
1x
1x
When the background is dark, i.e. above 10% grayscale, then a clear white space of x needs to be left all around the logo to ensure that it is clear and visible.
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LOGO PLACEMENT
4x 4x x 4x
4x
4x x 4x
4x 4x x 4x
4x
4x x 4x
4x 4x x
4x 4x x 4x
4x
For Poster
4x 4x x 4x
For Envelope
For Ads
Correct Placement of Logo The logo can be placed as shown in the four examples above. These placements are ideally suited for posters and print ads. A minimum space of 1x, where x is the height of the Aditya Birla lettering in the logo, should be provided all around the logo. Incorrect Placement of Logo Placement of logo on the left hand side (top,centre or bottom) of the communication material is not recommended as it appears less prominent in these positions, making it less impactful.
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INCORRECT USAGE OF LOGO
17
x x
x x
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia,
Incorrect Usage of Logo All the above examples are indicative of how the logo should not be used. Do follow the company identity manual to represent the logo correctly.
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DISCARDED LOGOS
Discarded Versions of Old Logos The logos depicted above are obsolete and are not to be used in any form of communication. Only the new logos as depicted on pages 2, 3 and 4 of this manual may be used.
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DISCARDED LOGOS
19
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20
TYPOGRAPHY: STATIONERY & OUTDOOR USAGE

Helvetica Neue
Roman Italics Bold Bold Italics The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog
Helvetica Neue Medium

Medium Medium Italics The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog
Helvetica Neue Condensed

Helvetica Neue Light

Roman Italics The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog
Helvetica Neue Thin

Helvetica Neue Ultra Light

Frutiger
Print Fonts Helvetica Neue Type Family: The Helvetica Neue family of fonts was chosen for its strong and distinctive character. Besides, these fonts are stylish and easily readable. The Helvetica Neue type family should be used for all publications, printed material, outdoor applications and collaterals. Frutiger: This font is to be used only for the tagline.
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TYPOGRAPHY: WEB USAGE

Verdana
Regular Italics Bold Bold Italics The quick brown fox jumped over the The quick brown fox jumped over the The quick brown fox jumped over The quick brown fox jumped over lazy dog lazy dog the lazy dog the lazy dog
21
Arial
Regular Italics Bold Bold Italics The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog The quick brown fox jumped over the lazy dog
Web Fonts Arial: Arial, sometimes called Arial MT, is a widely available san-serif typeface. The overall treatment of curves in Arial is softer and fuller than in most industrial style sans-serif faces. The wide availability of Arial on the web and on most computers makes it the ideal typeface in the digital space. Verdana: Verdana is a humanist san-serif typeface. Like Arial, Verdana is available on most computers and therefore can be used for digital applications.
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WATERMARK
Watermark The watermarks shown are customised versions. The one on the left is to be used for large surfaces such as envelopes, letter heads, etc. While the one on the right is to be used on small surfaces such as Identity cards, Business cards, etc. The watermark can be enlarged up to 300%.
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WATERMARK
23
Color Percentage C: 2, M: 18, Y: 44, K: 1 R: 246, G: 205, B: 128
The Rising Sun Insignia The rising sun insignia can be used whenever there is enough horizontal space available to accomodate the sign completely. It can also be used with a colored backgruond as shown.
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VISITING/BUSINESS CARD
tex Building, S ding, Saki r Teritex Build g, Sak Vihar Road, Mumbai 40 072. 400 Tel: 91-22-2857-251 4030-710 Fax: 91-22-2857-2517. 15, 91-22-2857-2515, 4030-7100, E-m firstn -mail: irstname.lastnam me@minacs.adityabirla.com E-mail: firstname.lastname@minacs.adityabirla.com Website: www.minacs.adityabir www.minacs.adityabirla.com
If the name & designation is long & runs into two lines, fit within this column width. Right Align 8 mm
3 mm from card top 3mm from card right
A subsidiary of Aditya Birla Minacs Worldwide Ltd. Teritex Building, Saki Vihar Road, Mumbai 400 072. Mob: +91 98222 88888, Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517. E-mail: firstname.lastname@minacs.adityabirla.com Website: www.minacs.adityabirla.com
L: 89 mm
Visiting/Business Card Maintain a logo width of 33 mm across and a clear space of 3 mm around the logo. It is a one-sided card with the other side completely white. Preferred Paper: 300 GSM IVORY CARD. Preferred Size: Length 89 mm Height 51 mm The watermark to be reproduced at 5% grey. Font Sizes: 1st line: Name - 9 pt Helvetica Neue Bold Condensed (ALL CAPS) - Right Align 2nd line: Designation - 7 pt Helvetica Neue Condensed (ALL CAPS) - Right Align 3rd line: Company Name - 7 pt Helvetica Neue Bold Condensed (ALL CAPS) - Left Align 4th line: Address - 7 pt Helvetica Neue Condensed - Left Align
EMANRUS EMAN
EMANRUS EMAN
DESIGNATION
.CNI EDIWDLROW SCANIM
SCANIM ALRIB AYTIDA
DESIGNATION
H: 51 mm
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LETTERHEAD
25
8.5 x 11 inches
W: 40 mm Centre align horizontally 6mm from the top
Continuation Sheet
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the instry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
ADITYA BIRLA MINACS Teritex Building, Saki Vihar Road, Mumbai 400 072. Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517. www.minacs.adityabirla.com
6 mm
Letterhead Maintain a logo width of 40 mm and a clear space of 6 mm from the top of the sheet. The watermark to be reproduced at 5% grey. Helevetica Neue is the font to be used with a 12 pt size. The placement of the watermark is as per the Aditya Birla Group Corporate Identity Manual and has to be used from right to left. Font Sizes Company name: 8 pt Helvetica Neue Bold (ALL CAPS) Address: 8 pt Helvetica Neue Roman Alignment: Center Placement: Horizontal
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ENVELOPE
5 mm 5 mm
Size: 277 mm x 126 mm
40 mm
Company Name: Size: 9 pt Font: Helvetica Neue Bold (ALL CAPS) Address: Size: 8.5 points Font: Helvetica Neue Alignment: Left Placement: Horizontal
5 mm 5 mm
40 mm
Company Name: Size: 9 pt Font: Helvetica Neue Bold (ALL CAPS) Address: Size: 8.5 points Font: Helvetica Neue Alignment: Left Placement: Horizontal
Envelope The minimum width of the logo to be placed on both the envelopes is 30 mm. The logo is placed at the top left corner with a minimum space of 5 mm from the left and from the top sides of the envelope.
SCANIM ALRIB AYTIDA SCANIM ALRIB AYTIDA
Teritex Building, Saki Vihar Road, Mumbai 400 072. www.minacs.adityabirla.com
Size: 277 mm x 126 mm
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ENVELOPE AND LABELS

5 mm 5 mm
27
A5
5 mm
SCANIM ALRIB AYTIDA
5 mm
A4
30 mm
45 mm
Company Name: Size: 8 pt Font: Helvetica Neue Bold Cond. (ALL CAPS) Address: Size: 8 points Font: Helvetica Neue Condenced Alignment: Left Placement: Horizontal
Company Name: Size: 8 pt Font: Helvetica Neue Bold Cond. (ALL CAPS) Address: Size: 8 points Font: Helvetica Neue Condenced Alignment: Left Placement: Horizontal
5 mm 5 mm
A3
60 mm
TO:
Company Name: Size: 9 pt Font: Helvetica Neue Bold Cond. (ALL CAPS) Address: Size: 8.5 points Font: Helvetica Neue Condenced Alignment: Left Placement: Horizontal
For different sizes of the envelopes, a minimum distance of 5 mm to be maintained between the logo and from the left and top edges as shown. Labels 1 1 The 3 x 4 label is used for A3, A4 and A5 size envelopes, while the plain 1 /2 x 3 /4 label is used on the standard size envelope.
SCANIM ALRIB AYTIDA
SCANIM ALRIB AYTIDA
SCANIM ALRIB AYTIDA
1 /2 x 3 /4
3 x 4
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28
6 mm
IDENTITY CARD
6 mm
Size: 82 mm X 54 mm
3 mm
20 mm
Size: 92 mm X 60 mm
NAME:
UNIT/DIVISION:
Photograph
LOCATION:
42 mm x 42 mm
Photograph
24 mm x 20 mm
AUTHORIZED SIGNATORY:
John
Doe
Teritex Building, Saki Vihar Road, Mumbai - 400 072. Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517.
Font: 8 pt Helvetica Neue
First name: 24 pts Helvetica Neue Bold Last name: 18 pts Helvetica Neue Bold
BLOOD GROUP:
BLOOD GROUP:
EMERGENCY NO:
EMERGENCY NO:
EMPLOYEE CODE:
EMPLOYEE CODE:
IF FOUND, PLEASE RETURN THIS CARD TO THE ADDRESS ON THE REVERSE
IF FOUND, PLEASE RETURN THIS CARD TO THE ADDRESS ON THE REVERSE
Identity Card the identity card used for countries other than India would appear like the one on the left. It is a vertical card with just the photograph and name of the employee. Two examples of identity cards have been shown. Indian identity cards will include the logo, while all other countries will not include the logo.
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LANYARD
29
IT AD
YA
L B IR
A MIN
CS
TYA ADI
B I R LA
MI N AC S
ADITYA BIRLA
MI NA C S
AD IT
YA B
IRL
AM
S AC MIN LA BIR TYA ADI
ACS MIN LA BIR A ITY AD
S LA MINAC YA BIR ADIT
AC
IN
ADITYA BIRLA MINAC S
S
NAME:
John
Doe
UNIT/D IV
ISION:
Photog
24 mm
LOCA TION:
raph
x 20 mm
Teritex Building AUTH Tel: 91 ORIZED -22-28 , Saki Vihar SIGNAT 57-251 Ro ORY: 5, 4030 ad, Mum bai -7100, Fax: 91 - 400 072. -22-28 57-251 7.
Lanyard The lanyard has the name of the company written in a continuous form. Recommended font is Helvetica Neue Condensed, Size: 12 pt.
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COMPLIMENTARY AND THANK YOU CARD
Thank You
With Best Wishes
Thank You and Compliments Card A simple white card shows the logo prominently placed at the top right corner. The grey message is in 20% black in Helvetica Neue Roman 10 pt.
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POWERPOINT TEMPLATE
Arial regular 30 pt
31
Lorem ipsum
Arial regular 40 pt
Lorem ipsum dolor sit amet, consectetuer

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. In lacinia, justo vel nonummy tincidunt, velit arcu pulvinar tortor, velit in ipsum. Vestibulum auctor, augue id tempor cursus, et convallis velit risus id lorem. Mauris malesuada mollis diam.
Arial regular 40 pt Arial regular 20 pt
Arial regular 30 pt Arial regular 15 pt
Lorem ipsum dolor sit

Name of the presenter
velit in ipsum. Vestibulum auctor, augue id tempor cursus, et convallis velit risus id lorem. Mauris malesuada mollis diam.
Name of the presentation
12
Arial regular 15 pt
Title Slide
Text Slide
LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. In lacinia, justo vel nonummy tincidunt, velit arcu pulvinar tortor
EFFICIENCY
TIME
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. In lacinia, justo vel nonummy tincidunt, velit arcu pulvinar tortor, velit in ipsum. Vestibulum auctor, augue id tempor cursus, et convallis velit risus id lorem. Mauris malesuada mollis diam. velit in ipsum. Vestibulum auctor, augue id tempor cursus, et convallis velit risus id lorem. Mauris malesuada mollis diam.
13%
33%
33%
38%
38% 02%
53% 17%
02% 05%
05% 06% 16% 06% 16%
11% 06%
Name of the presentation Name of the presentation 12
12
Data Heavy Slide
Double line Headline Slide
Lorem ipsum dolor
Thank You
12
12
Section Break
Concluding Slide
PowerPoint Template The first slide is the title slide. For a normal slide with text use the second slide, when there is heavy data to be represented the third slide is to be used. The fourth slide is used when the headline goes into two lines. The fifth slide is the section break followed by the concluding slide.The logo appears on the right hand top. To emphasize the logo, a soft shadow has been applied to the background. The slide footer, with the name of the presentation and the slide numbers, appears at the right bottom. Arial/Verdana are the recommended font.
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FOLDER
DESIGNATIO
80 mm
40 072. 400 Mumbai -2517. com har birlaminacs. k Vihar Road, Fax: 91-22-2857 g, Saki Vih 030-71 T tex Build Teritex Building, -2515, 4030-7100, Website: www.aditya 15, 4030 s.com nacs.com el: 91-22-2857 yabirlaminac Tel: 91-22-2857-25yabirlamin E-mail: abgcc@adit E-mail: abg
50 mm
Folder The logo width to be maintained at 50 mm. The logo is positioned in the center of the top half of the cover page. The inside part of the folder will have a pouch with a provision for a business card.
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EMANRUS
EMAN
.DTL EDIW RIB CANIM AL DLROW S AYTIDA
SPRING FILE/BINDER
33
Spring File The logo is placed in the top half of the cover to give it the right prominence. The logo also appears on the spine of the folder, along with the subject name. Since the file may be screen printed you have the option of using the flat color logo.
ANNUAL MEETING
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FAX SHEET AND EMAIL SIGNATURE
FAX MESSAGE
To: From: Subject: Fax No.: Date: Comments: Total Pages:
, Teritex Building, Saki Vihar Road, Mumbai 400 072. Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517. www.minacs.adityabirla.com
Name Surname
Designation I abgcc@adityabirlaminacs.com I M: +91 98222 88888 I T: +91-22-2027259 I F: +91-22-20225012 I Aditya Birla Minacs I Teritex Building, Saki Vihar Road, Mumbai 400 072. I www.minacs.adityabirla.com I
Fax Message Sheet The logo is placed on the top left corner of the page. The font of the company name and address is Arial. The text is left aligned. Email Signature TThe name, designation, email id and contact numbers are in the top line while the company and website address appear in the second line. Blackberry Signature The email signature for a blackberry uses the default font and has the name, designation, company name and mobile number, one on each line.
scaniM alriB aytidA
To: ajohnson@cjb.net Subject: Testing Email This is just a test email. Do not read this. Rajesh Kumar Manager - Corporate Communications Aditya Birla Minacs Mob: +91 98222 88888
Font: Arial Name: 8 pt Bold Address: 8 pt Regular Alignment: Left Placement: Horizontal
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CAR STICKER AND GENERAL STICKER
35
Car Sticker
General Sticker
smartsourcing
Car Sticker The logo along with the tagline is to be prominently displayed on the car sticker. General Sticker This can be designed as indicated above.
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PENCIL AND PEN
ADITYA BIRLA MINACS
ADITYA BIRLA MINACS
ADITYA BIRLA MINACS
ADITYA BIRLA MINACS
Pencil and Pen The brand name is displayed on the pen/pencil at the center of the body horizontally. On the pen, ensure that it is in line with the clip.
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MOUSE PAD
37
Mouse Pad Place the logo on the bottom right of the mouse pad. The ideal size of the logo is 1/5th the width of the mouse pad. The sun graphic to be reproduced at 10% of the green color shown in the color palette.
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38
DESKTOP AND WALL CALENDAR
2007
Jan
S 1 M 2 T 3 W 4 T 5 F 6 S 7 S 8 M T W T F S S M T W 9 10 11 12 13 14 15 16 17 18 T F S S M T W T F S S M T 19 20 21 22 23 24 25 26 27 28 29 30 31
Feb
S 1
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T 31
Mar
S 1
T 31
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Desktop and Wall Calendar The logo has to be prominently displayed on the calendars and other similar collaterals.
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CD STICKER AND CD POUCH
39
CD Sticker and CD Pouch The CD sticker is designed for simplicity using the company colors and the logo on the right hand side of the CD. The space at the bottom can be used for printing the subject matter. The CD pouch is similar in design to the CD sticker. The logo is at the right bottom corner, above which are printed two lines for the subject matter.
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40
PRESS RELEASE
Continuation Sheet
Press Release
Maecenas quis dolor vel leo ultrices dignissim. Suspendisse risus. Phasellus suscipit scelerisque ligula. Suspendisse vitae dui euismod risus auctor venenatis. Curabitur non pede vel massa hendrerit pharetra. Nunc euismod leo nec dui. Sed elit. Curabitur lorem. Donec nec quam ut dolor feugiat convallis. Nulla facilisi. Nulla in pede. Duis commodo luctus lorem. Vestibulum nisi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Suspendisse lacus. Cras eget urna ac sapien mollis laoreet. Quisque lacinia, nunc a vehicula mattis, tellus nibh suscipit lacus, at gravida tortor nibh non sapien. Maecenas aliquam eros id magna. Sed mi sapien, viverra vitae, convallis nec, fermentum vel, mauris. In commodo rutrum est. Nullam placerat, purus eu tempor viverra, ipsum tellus ullamcorper metus, id sodales orci eros vitae augue. Nunc eget augue. Maecenas sem metus, auctor sed, dictum vitae, ultricies at, justo. Curabitur ultricies tincidunt nibh. Nam vulputate. Sed sit amet dui ut nunc sodales suscipit. Duis non urna a ipsum convallis viverra. Sed vitae justo vel magna tristique interdum. Ut id nunc. Donec non nisi quis felis nonummy accumsan. Phasellus gravida, orci a tempor consequat, enim est ultrices enim, sodales tristique magna eros at lorem. Aenean mollis ligula a urna. Nulla iaculis arcu non magna. Aliquam eget arcu. Donec mauris nibh, pretium nec, semper id, pellentesque non, mi. Pellentesque tempor, velit ac vulputate varius, purus sapien blandit nibh, id vulputate nulla metus et ligula. Integer elit nisl, tristique non, lacinia non, ultricies vel, orci. Aliquam tempus purus sit amet nisl elementum consequat. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque consectetuer. Phasellus dignissim mauris vel metus. Vivamus fringilla turpis id magna lacinia mattis. Phasellus pretium, sem sollicitudin feugiat vulputate, arcu urna porttitor urna, sit amet tempor purus purus eu leo. Quisque pulvinar felis a nibh. Vestibulum tincidunt. Duis sit amet elit. Suspendisse commodo velit sit amet dui. Proin diam quam, consequat et, convallis in, elementum consequat, felis. Maecenas ultricies augue ut felis. Duis vel libero sit amet pede pulvinar nonummy. Morbi interdum, nunc id consequat semper, ipsum massa iaculis dui, ac lobortis lectus elit vel neque. Sed ullamcorper risus vitae metus. Nam pharetra sagittis nunc. Nunc pulvinar leo eu dolor adipiscing mollis.
For further details please contact: Rajesh Kumar Manager - Corporate Communications Aditya Birla Minacs Worldwide Ltd. Mob: +91 98222 88888

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20 mm
20 mm
20 mm
20 mm
Press Release The press release is simple and corporate in appearance. Relevant information is printed ragged right in 10 pt. Both sides have a margin of 20 mm. Contact details are inserted at the conclusion of the message are left aligned.
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SIGNAGE: EXTERNAL
41
External Signage The external signage has been created for simplicity and effectiveness. The logo comes on the right hand side with a minimum distance of 4x from each side. Here x is the height of the Aditya Birla lettering in the logo. Scale the band proportionately as required without distorting the logo elements.
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42
SIGNAGE: INTERNAL
1 2 3 4
FLOOR FLOOR FLOOR
3x
FLOOR
Floor Sign A simple clean look is promoted for internal signage as shown here. The logo appears at the bottom of the sign and should fit the width of the text appearing above. Department Signage A minimum clear space of 3x, (where x is the height of the Aditya Birla lettering in the logo) is to be maintained on all four sides of the logo. The rest of the information is to be laid out aesthetically below the logo. Type is to be set in a lightground color chosen from the logo.
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RECEPTION
43
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Reception Desk The logo appears centrally aligned and prominently displayed on the background. Ensure that the background used is elegant yet subtle, so that the logo stands out. We can use the logo along with the tagline on the background.
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44
SIGNAGE: DIRECTIONAL
Directional Signage Position the logo on the top right hand corner. The sign appears below it as indicated. The images used here are for representational purposes and are not actual signboards.
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SIGNAGE: CAFETERIA
45
Name Tag
John Doe
Name Tag
John Doe
Cafeteria
Name Tag The name tag is chosen according to the material being used. When using a glass surface we use the first name tag, while the second one is a matt finish stainless steel tag with the text engraved on it. Cafeteria Position the logo on the right hand side of the sign. The logo should cover 25% of the total length of the sign. Font: Helvetica Neue Roman Size should be 40% of the total height of the signboard.
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46
ADVERTISING: GENERAL

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Headline and body copy area
Visual area Logo area Tagline area
Print Advertising The grid is made by dividing the page into squares of 8 x 10 as shown above. This grid makes it easier to understand the guidelines for placement of the logo and other elements. Use the space on the top of the grid for headline and copy. The space cut out for the visuals is a stretchable area which can be used creatively. The logo and tagline to be positioned on the right hand side corner.
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ADVERTISING: GENERAL
47

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smartsourcing
Color Percentage C: 92, M: 3, Y: 66, K: 0 R: 0, G: 153, B: 102 Pantone: CV Hexadecimal Code: 009966

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Print Advertising For all print advertisements the logo is displayed on the right hand corner as specified in the grid alongside. These are only guidelines, and depending on the creative and the available space they can be adjusted accordingly. The tagline for the print advertisements is to be placed below the line made by the illustration. The width of the tagline should be 11/2 times that of the logo.
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FINANCIAL

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Financial Advertisement The logo appears on the right hand side corner. The format used here has the tagline displayed below the logo. The line made by the illustration falls in between the logo and the tagline. The width of the tagline is 11/2 times the size of the logo.
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RECRUITMENT
49
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Contact details:
Black and White version
Recruitment Advertisement The logo appears on the right hand side corner. The format used here has the tagline displayed below the logo. The line made by the illustration falls in between the logo and the tagline. The width of the tagline is 11/2 times the size of the logo. Black and White Advertisement Format for black and white advertisement remains same as the color advertisement. The background grey should not be more than 25% Black.
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Teritex Building, Saki Vihar Road, Mumbai 400 072 Mob: +91 98222 88888, Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517. E-mail: abgcc@adityabirlaminacs.com Website: www.adityabirlaminacs.com
smartsourcing
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Color Percentage C: 0, M: 0, Y: 0, K: 25 R: 191, G: 191, B: 191 Pantone: 421 CV Hexadecimal Code: CCCCCC
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50
POSTER
Headline and body copy area
Visual area
Logo area
Tagline area
Poster A grid is made by dividing the page into squares of 8 x 10 as shown above. In the grid the top portion is used for placing the headline and copy. The visuals and body copy have been evenly distributed in the lower half of the page. The logo appears in the lower section, ideally in the right hand corner.
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POSTER
51
Poster For all posters stick to the guidelines as suggested. Please note that placing the logo anywhere else is not advisable.
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52
BOOTH
Booth Layout The logo must be distinctly visible. It appears prominently on the front panel and in the reception area. The elements shown here are indicative and could change depending on the venue and the size of the Booth.
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PODIUM
53
Podium The logo has to appear in front and positioned on top. The width of the logo should be a minimum of 1 ft 5 in in size, on a podium of approximate width of 2 ft 6 in.
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54
BANNER: HORIZONTAL
WELCOME
1: 3 Horizontal Banner (3 ft : 9 ft)
Banner: Horizontal This particular format has the logo displayed on the left hand side. The size of the logo depends on the main text appearing on the banner. The size of the logo is in proportion to the entire height of text on the right side. A minimum distance of 4x, where x is the height of the Aditya Birla lettering in the logo, needs to be maintained between the logo and the message.
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BANNER: VERTICAL
55
WELCOME
2 : 1 Vertical Banner (4 ft : 2 ft)
Banner: Vertical The headline is followed by the logo, in the center. The copy to appear after the logo with a minimum distance of 4x, where x is the height of the Aditya Birla lettering in the logo, being maintained on all four sides. The logo is centrally aligned and has a minimum width of half the width of the biggest line in the headline.
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56
MERCHANDISE
50 mm
Cap The logo has to be centrally aligned and placed on the top of the hood. It should be at a minimum distance of x from all four sides, where x is the size of the Aditya Birla lettering on the logo. Mug Use the logo with a width of at least 50 mm on the mug. For prominence, the logo should be placed centrally in the available space. Golf Ball Use the logo with a with of at least 25 mm.
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MERCHANDISE
57
T-shirt The logo should be displayed on the chest on the left side, it should be maximum 4 cm in width.
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58
SCREEN SAVER
Screen Saver The Aditya Birla Minacs logo can be used interestingly on desktop wallpapers and screen savers.
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BRANDING
59
Tie and Scarf The logo is not to be reproduced completely on ties. Use only the rising sun insignia as indicated. The mark should be centrally aligned and has to lie above the cue of the tie. Watches For watches and other merchandise, please place the rising sun insignia in the best available space to ensure visibility and integrity of the logo.
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60
BRANDING : VEHICLES
Vehicles The logo should be prominently positioned on the best available surface. On cars, it is to be placed on the windscreen. In buses, it should appear on the sides and at the back as indicated above and follow the same pattern for the vans.
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BRANDING : BACKDROP
61
Backdrop The backdrop can be used for any event within or outside the organization. Ensure that the logo appears prominently on the upper part of the backdrop so that it does not get obstructed by other elements placed in front of it. The backdrop can be used for any kind of sponsorship or press conference or any promotional event to leverage the brand.
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62
PLAQUE: VISION
The Vision, Mission Statement Plaques The vision and mission statement plaques are important elements of a companys branding. They reflect the integrity of the companys purpose and value set. Use a matt finish stainless steel sheet with the text matter engraved on it. The logo should not be used in a size less than 25% of the width of the plaque. The logo must be centrally aligned, to the bottom of the plaque. We have an option of using either the rectangular or the circular shape depending upon the space available to put the plaque.
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PLAQUE: MISSION
63
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64
COLOR SWATCHES
To be given to printers for matching color.
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COLOR SWATCHES
To be given to printers for matching color.
65
Contents
ADITYA BIRLA MINACS Teritex Building, Saki Vihar Road, Mumbai 400 072. Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517. E-mail: brand.info@minacs.adityabirla.com www.minacs.adityabirla.com MINACS WORLDWIDE INC. 180 Duncan Mill Road Toronto, Ontario Canada M3B 1Z6
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ADITYA BIRLA MINACS IDENTITY MANUAL

Introduction .......................................... 1 Brand Elements

Press Release Format ............................ 40

Vision and Mission

Color Swatches .............................. 64

FLAT COLOR LOGO

BLACK AND WHITE LOGO

LOGO: CLEAR SPACE

Minimum space around the logo

Minimum space around the logo

LOGO: MINIMUM SIZE

CMYK Percentage C: 0, M: 0, Y: 0, K: 80 R: 51, G: 51, B: 51 Pantone: 425 CV Hexadecimal Code: 333333

MAROON TEXTURE IN THE LOGO

CREAM TEXTURE IN THE LOGO

Color Percentage K: 100 R: 0, G: 0, B: 0 Pantone: Process Black CV Hexadecimal Code: 000000

Color Percentage K: 100

CMYK Percentage C: 18 M:0 Y:100 K:18

CMYK Percentage C: 0 M:0 Y:0 K:0

Minimum space around the tagline

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Color Percentage C: 18, M: 0, Y: 100, K: 18 R: 163, G: 177, B: 7 Pantone: 383 CV

Color Percentage C: 0, M: 0, Y: 0, K: 70 R: 77, G: 77, B: 77 Pantone: Cool Grey 10 CV

Color Percentage K: 100 R: 0, G: 0, B: 0 Pantone: Process Black CV

Font: Frutiger 55 Roman

BACKGROUND COLOR USAGE

Background CMYK Percentage C: 10 M: 0 Y: 10 K: 0

Background CMYK Percentage C: 0 M: 0 Y: 0 K: 10

Background CMYK Percentage C: 2 M: 13 Y: 38 K: 1

Background CMYK Percentage C: 18 M: 0 Y: 100 K: 18

Background CMYK Percentage C: 0 M: 0 Y: 0 K: 30

Background CMYK Percentage C: 0 M: 0 Y: 0 K: 100

INCORRECT USAGE OF LOGO

TYPOGRAPHY: STATIONERY & OUTDOOR USAGE

Helvetica Neue Medium

Helvetica Neue Condensed

Helvetica Neue Light

Helvetica Neue Thin

Helvetica Neue Ultra Light

TYPOGRAPHY: WEB USAGE

Color Percentage C: 2, M: 18, Y: 44, K: 1 R: 246, G: 205, B: 128

Color Percentage C: 2, M: 13, Y: 38, K: 1 R: 246, G: 218, B: 146

.CNI EDIWDLROW SCANIM

SCANIM ALRIB AYTIDA

W: 40 mm Centre align horizontally 6mm from the top

Size: 277 mm x 126 mm

SCANIM ALRIB AYTIDA SCANIM ALRIB AYTIDA

Teritex Building, Saki Vihar Road, Mumbai 400 072. www.minacs.adityabirla.com

Size: 277 mm x 126 mm

Teritex Building, Saki Vihar Road, Mumbai 400 072. www.minacs.adityabirla.com

ENVELOPE AND LABELS

Teritex Building, Saki Vihar Road, Mumbai 400 072. www.minacs.adityabirla.com

SCANIM ALRIB AYTIDA

SCANIM ALRIB AYTIDA

Teritex Building, Saki Vihar Road, Mumbai 400 072. www.minacs.adityabirla.com

SCANIM ALRIB AYTIDA

Teritex Building, Saki Vihar Road, Mumbai 400 072. www.minacs.adityabirla.com

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