Brand

Toolkit
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Hope and partnerships

for a better future.
Company Profile
The Education Community Partnership The ECP actively participates in front-line work,
engages in place-based partnerships that such as community engagement, while also
address social justice issues, providing addressing “wicked” problems that may be too
educational consultancy services to schools, complex for organisations to confront due to
local authorities, charitable organisations, a lack of necessary thinking time, educational
community partnerships, policy makers, and in knowledge, or background.
some cases, international organisations.
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Welcome to our
brand guidelines
We believe that a strong and consistent brand By following these guidelines, we can ensure
is essential for building trust with our partners, that every interaction with our brand is aligned
schools and communities. with our values, mission, and overall vision.

This document outlines how our brand should Whether you are a designer, marketer, content
be presented across all platforms, including creator or anyone else who represents our
our website, social media channels, advertising organisation, these guidelines will provide you
campaigns, as well as other physical and digital with the tools and resources you need to create
communication materials. a unified and memorable brand experience.
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Our values.

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Values Authenticity Leadership

We live and breath our values everyday.

Collaboration Improve / Develop

They’re at the heart of who we are and what
we stand for.

Community, Unity, Connection Ownership

Innovation Social Impact
Empathy Trust
Integrity
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Brand
personality.

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Characteristics Human
When we speak as a brand we do it with

Knowledgeable
a singular, coherent voice.

Optimistic
Relatable
Strategic
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Visual
identity.

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Positive
Concept
Our brand identity visually captures our
purpose and values, and expresses our
optimism and hope for a better future

Partnerships
for all – through strategic change and
positive partnerships.
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Logo
Our logo embodies a strong sense of optimism
and unity.

The vibrant colours reflect our hope for the

future, and the overlapping shapes symbolise
togetherness and the partnerships we build.

The dynamic color palette is balanced by a deep

green, and the uppercase logotype conveys a
sense of expertise and professionalism.
Primary logo on White Primary logo on Thoughtful Navy
Secondary logo on White Secondary logo on Thoughtful Navy
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Minimum size Minimum screen size Minimum print size

155px wide 55mm wide
To ensure clarity and integrity a minimum size
has been established for both screen and print.

Minimum exclusion zone

A clear exclusion zone should surround the logo
acting as a buffer to ensure its visibility, legibility,
and visual impact.

The edges of the medium (print, website, signage

etc.) should be outside of this area and no other
asset should appear within this zone.

The minimum exclusion zone is calculated using

the logomark at 50% of the size of the logo in use.
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Positioning
Since our logo is designed to be left aligned, it
achieves its optimal appearance when aligned to
the left of the media it is displayed on.

Top left CIRCLE-CHECK Bottom left CIRCLE-CHECK Top right CIRCLE-X Bottom right CIRCLE-X
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Incorrect usage
The following examples depict incorrect usage
of our logo and should not be used as they
Scaling too small ❎ Swapping the brand colours around ❎ Using non-brand colours ❎
compromise its visual impact, effectiveness,
and the overall integrity of our brand.

Displaying at an angle ❎ Editing position of the logo elements ❎ Adding effects or drop shadows ❎

Using the logo over areas of an image that is too ❎ Using the dark version on a dark background or ❎ Using non-brand background colour ❎
busy or does not provide enough contrast the light version on a light background
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Social icon
On social media we only use the logomark
for our avatar as it makes optimal use of the The ECP The ECP
limited space for better impact.
The ECP brand toolkit HOPE YELLOW R255 | G207 | B23 C0 | M19 | Y90 | K0 HEX #FFCF17 PMS 108 17

POSITIVE PINK R255 | G0 | B255 C30 | M90 | Y0 | K0 HEX #FF00FF PMS 225

Colour palette
Our colour palette combines vibrant hues full of
positive energy which is balanced by a deeper
green as well as a navy which speaks to trust, HUMAN GREEN R105 | G56 | B0 C90 | M32 | Y92 | K24 HEX #006938 PMS 2418
knowledge and leadership.

Short video guide on how to add your brand

colour palette to Word and PowerPoint here.

WHITE R255 | G255 | B255 C0 | M0 | Y0 | K0 HEX #FFFFFF PMS N/A

THOUGHTFUL NAVY R0 | G28 | B46 C100 | M81 | Y51 | K67 HEX #001C2E PMS 5463
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Signika Negative
Typography

Jackdaws love my big

Headings
Signika Negative is the chosen typeface for
headings and statements. This relatable font
radiates approachability and positivity, blending

sphinx of quartz.
gentle contours with a touch of flair.

Body Copy
Instrument Sans compliments the heading font
and is used for body copy due to its precision,
contemporary characteristics and legibility at
smaller sizes.

Instrument Sans

Jackdaws love my big

sphinx of quartz.
Typeface: Signika Negative Glyphs License/Download: 19
Usage: Statements & headings Google Fonts

Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

0123456789

!"#$%&'()*+,-./:;<=
>?@[\]^_`{|}~

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Typeface: Instrument Sans Glyphs License/Download: 20
Usage: Body copy Google Fonts

Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

0123456789

!"#$%&'()*+,-./:;<=
>?@[\]^_`{|}~

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Heading rules
Headings can be aligned to the left or center.
However, we reserve center alignment for
headings accompanied by a small amount of
body text, typically consisting of one or two
short sentences

We never justify text as it can appear messy

and pose readability challenges, particularly for
individuals with dyslexia.

Left Aligned CIRCLE-CHECK Centre Aligned CIRCLE-CHECK Justified CIRCLE-X

Hope and partnerships Hope and partnerships Hope and partnerships

for a better future. for a better future. for a better future.
The Education Community Partnership engages Only use where a small amount of text is displayed The Education Community Partnership
in place-based partnerships that address social underneath to avoid messy and difficult to read engages in place-based partnerships
justice issues... paragraphs of centre-aligned text. that address social justice issues...
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Thoughtful Navy on White

Hope and partnerships for a better future.

Heading colour rules
To ensure sufficient contrast and avoid colour Hopeful Yellow on Thoughtful Navy
clashes, the following heading and background

Hope and partnerships for a better future.

colour combinations are permitted.

Human Green on White

Hope and partnerships for a better future.

White on Thoughtful Navy

Hope and partnerships for a better future.

Positive Pink on White

Hope and partnerships for a better future.

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Body copy rules * Expect for small amounts of text as on previous page

We always align our body copy to the left.

We never justify text as it can appear messy

and pose readability challenges, particularly for
individuals with dyslexia.

Similarly we avoid centre aligning large chunks

of text – although smaller chunks is permissible.

Left Aligned CIRCLE-CHECK Centre Aligned* CIRCLE-X Justified CIRCLE-X

The Education Community Partnership engages The Education Community Partnership engages The Education Community Partnership engages in
in place-based partnerships that address social in place-based partnerships that address social place-based partnerships that address social justice
justice issues, providing educational consultancy justice issues, providing educational consultancy issues, providing educational consultancy services to
services to schools, Local Authorities, charitable services to schools, Local Authorities, charitable schools, Local Authorities, charitable organisations,
organisations, community partnerships, policy organisations, community partnerships, policy community partnerships, policy makers, and
makers, and in some cases, international makers, and in some cases, international in some cases, international organisations.
organisations. organisations.
The Education Community Partnership engages in
The Education Community Partnership engages in The Education Community Partnership engages in front-line work, such as community engagement,
front-line work, such as community engagement, front-line work, such as community engagement, while also addressing “wicked” problems
while also addressing “wicked” problems that may while also addressing “wicked” problems that may that may be too complex for organisations to
be too complex for organisations to confront due be too complex for organisations to confront due confront due to a lack of necessary thinking
to a lack of necessary thinking time, educational to a lack of necessary thinking time, educational time, educational knowledge, or background.
knowledge, or background. knowledge, or background.
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The Education Community Partnership The Education Community Partnership

engages in place-based partnerships that engages in place-based partnerships that
address social justice issues, providing address social justice issues, providing
educational consultancy services to schools, educational consultancy services to schools,
Local Authorities, charitable organisations, Local Authorities, charitable organisations,

Body copy colour rules community partnerships, policy makers, and

in some cases, international organisations.
community partnerships, policy makers, and
in some cases, international organisations.
To preserve brand integrity and a professional
aesthetic we exclusively utilise Thoughtful Navy
and White for our body copy text.

White on Thoughtful Navy Thoughtful Navy on White

Link rules The Education Community Partnership

engages in place-based partnerships that
The Education Community Partnership
engages in place-based partnerships that
The only circumstance in which other brand
address social justice issues, providing address social justice issues, providing
colours maybe used for body copy is for links. educational consultancy services to schools, educational consultancy services to schools,
Local Authorities, charitable organisations, Local Authorities, charitable organisations,
community partnerships, policy makers, and community partnerships, policy makers, and
in some cases, international organisations. in some cases, international organisations.

Positive Pink link on Thoughtful Navy Hopeful Yellow link on White

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Brand assets
Our brand assets reinforce our brand identity
and message.

When combined with our other brand elements

they form a recognisable brand language when
consistently applied throughout our marketing
and communications efforts.
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Sample brand
applications

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Sample brand
applications
To maintain brand integrity and enhance
recognisability, our visual brand is
consistently and cohesively applied across
our communication and marketing materials.
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Brands made for heads & hearts by

loveandlogic.co.uk 29