1. Selling Outside Your Culture Zone: A Guide for Sales Success in Today's CrossCultural Marketplace by Earl D.

Honeycutt and Lew Kurtzman (Paperback - May 15, 2006) Behavioral Sciences Research Press, 978-0935907117 Product Description With over half of the population projected to be non-Anglo by 2050, this is a must-read for any salesperson whose goal is success in the booming multicultural marketplace. You'll take away world-savvy sales skills, putting more money in your pocket and becoming a greater asset to your company. Experts worldwide acclaim the detailed techniques and step-by-step, multicultural selling process revealed in this book. "[The authors] provide a common sense lesson on understanding one's comfort zone and linking the importance of culture to sales productivity. This book should be required reading for every sales executive whether their business is national or international."

2. Cross-Cultural Marketing: Theory, practice and relevance by Dawn Burton (Paperback - Jan 2, 2009) Routledge, 978-0415448932 Product Description Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including:

Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods

Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for

stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.

3. Cross-Cultural Business-Behaviour: Negotiating, Selling, Sourcing and Managing Across Cultures, Author: Gesteland, Richard R. Publisher: Copenhagen Business School Press ISBN or UPC: 87-630-0149-7, 2005 Product Description For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as "an eminently useful guide to the global marketplace." Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer. 4. Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing and Managing Across Cultures (Third Edition) by Richard R. Gesteland (Hardcover - Dec 2002) Copenhagen Business School Pr; 3 edition, 978-8763000932 Product Description This edition includes additional and updated cases and worldwide coverage that should be of interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is a practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets. Written in clear, concise English, "CrossCultural Business Behaviour" is based on the author's 35 years of hands-on experience doing business all over the world. Translated into German, Polish and Lithuanian, it has been adopted as a textbook by more than a dozen business schools in the US, Denmark, Norway, Hungary and Lithuania. Richard R. Gesteland is the founder of Global Management LLC, an international consultancy serving corporate and institutional clients. Since 1993 he has trained over 2000 managers around the world in cross-cultural negotiating techniques. 5. Marketing Across Cultures Author: Usunier, Jean-Claude et al. Publisher: Prentice Hall PTR ISBN or UPC: 0-273-71391-4, Jan 2009 Product Description Marketing Across Cultures</i>examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

6. Marketing Across Cultures Author: Lee, Julie et al. Publisher: FT Press ISBN or UPC: 0-273-68529-5, Apr 2005 Product Description Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: A cross-cultural approach compares national marketing systems and local commercial customs in various countries. An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading. 7. Global Marketing by Kate Gillespie and H. David Hennessey (Hardcover - Feb 2, 2010, South-Western College Pub; 978-1439039434 Product Description Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

8. International Marketing by Philip Cateora, Mary Gilly and John Graham (Hardcover - Sep 24, 2010), McGraw-Hill/Irwin; 15 edition, 978-0073529943 Product Description Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

9. Global Marketing, 6th Edition by Warren J. Keegan and Mark Green (Paperback Jan 13, 2010), Prentice Hall; 6 edition, 978-0137023868 Product Description The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.

10. International Marketing (Book Only) by Michael R. Czinkota and Ilkka A. Ronkainen (Paperback - Jul 14, 2009, South-Western College Pub; 9 edition, 9781439044469

Product Description Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

11. International Marketing: Analysis and Strategy, Author: Onkvisit, Sak et al. Publisher: Routledge ISBN or UPC: 0-415-89548-0, Aug 2012 Product Description

International Marketing has been written to enable both managers and scholars to meet the international challenges they face on a daily basis. It provides the solid foundation required to understand the intricacies and challenges of marketing on a global scale. Onkvisit and Shaw "s comprehensive and scholarly references provide substance and offer a solid conceptual and empirical framework to the book. With an in-depth treatment of the marketing mix serving as the core of the book, this textbook is truly unique, presenting a rounded view of the topic. This fully updated, new edition also includes: New chapters on social media and internet marketing. A broad range of mini case studies and vignettes focusing on the ethical, legal and cultural dimensions of international marketing. A compelling combination of theory and practice. This well-written, comprehensive book will serve students well on courses in international marketing, marketing management and international business. 12. International Marketing Author: Cavusgil, S. Tamer et al. Publisher: Marketing Classics Press ISBN or UPC: 1-61311-125-8, May 2011

13. International Marketing: Emerging Markets, Author: Zou, Shaoming et al. Publisher: Emerald Group Publishing Limited ISBN or UPC: 0-85724-448-5, Jan 2011- Placed order with premier knowledge. Product Description The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. 14. Essentials of International Marketing, Author: Brady, Donald L. Publisher: M. E. Sharpe Incorporated ISBN or UPC: 0-7656-2475-3, Jul 2010

Product Description This work covers all the key topics for an international marketing course in a concise, nononsense manner that meets the needs of undergraduates. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, and more.

15. International Marketing Dynamics, Author: Taderera, Faustino Publisher: Lambert Academic Publishing ISBN or UPC: 3-8383-6272-1, May 2010 Product Description The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing. - To assist international marketing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work - Contribute to academia through the development of the highly complex, rich and growing international marketing profession which is now taking centre stage in business both public and private. - Bring the reality of the critical importance of international marketing as the creator of the all important foreign currency required to service and oil world trade - Give the busy college and university professor/lecturer

an easy to follow and highly analytical/comprehensive set book to use in teaching, setting examinations and creating marking guides.

16. International Marketing: Strategy and Theory by Sak Onkvisit and John Shaw (Paperback - Aug 29, 2008) , Routledge; 5 edition, 978-0415772624

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. 17. International Marketing Strategy: Analysis, Development and Implementation by Isobel Doole and Robin Lowe (Paperback - Jan 2008) , South Western Educational Publishing; 5th Revised edition edition, 978-1844807635 The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.