Unit - I - Production - MGT Introduction
Unit - I - Production - MGT Introduction
SEMESTER - II
Production: Application of resources such as people and machinery to convert materials into finished goods and services.
Production and Operations Management: Managing people and machinery in converting materials and resources into finished goods and services.
The business function responsible for planning, coordinating, and controlling the
resources needed to produce products and services for a company A management function An organizations core function In every organization whether Service or Manufacturing, profit or Not for profit Role of Operations Management OM Transforms inputs to outputs Inputs are resources such as People, Material, and Money
Outputs are goods and services
Services
Intangible product Product cannot be inventoried High customer contact Short response time Labor intensive
OM Decisions
PRODUCTION SYSTEM
DECISION MAKER
CONTROL
INPUT
CONVERSION PROCESS
OUTPUT
Profit = (Sp-Vc)-FC
Sp = Sales Price Vc =Variable cost
Fc =Fixed cost
Product Or Service
Input
Raw material is a major part of input & conventionally it is 70 % & above Raw material commands overall input price In a given industry ( Steel furniture / Fabrication / Construction etc) All the competitors input cost can vary by +/- 2 to 3 % (Octroi / Transport / loading/ unloading) Input cost is more or less fixed for all competitors
System
Must have output otherwise system is invalid To have output input is mandatory Without input ,output is not possible System does conversion / processing / value addition for ultimate product
Output Product or Service In buyers market price is decided by customer & selling price can vary +/- 2 to 3 % only for product of brand preference & more or less is fixed for all competitors in industrial segments Profit Equation { P=(Sp-Vc)- Fc } Hence Cost + Profit = Selling Price Cost = Material cost + Conversion cost
Production Systems
PRODUCTION SYSTEM
Solid line represents movement of material through conversion system by value addition to finish goods ( Materials Management)
Decision Maker Compares / Benchmark actual information with plan & generate the set of instructions for correcting the deviations & sends it to control tower (Plan Vs Actual) Control tower sends instructions at appropriate point for execution & bring back process under control
CONTROL
DECISION
MAKER
INPUT
CONVERSION PROCESS
OUTPUT
1 . Type of Product
Common parameters Total Volume Varieties in total Volume
2 .Type of Company
Automobile Chemical Pharma
Conclusion :
System selection is not a static or one time decision but DYNAMIC one & changes as organization passes through I G-M-D Phases & changes the equation of Volume to Variety ratio
Growth ( High volume , Low Variation) Maturity ( High volume , Low Variation)
Decline ( Volume drops , Variation High)
Computer-Integrated Manufacturing integrates robots, computers and other technologies to help workers design products, control machines, handle materials, and control the production function.
Flexible Production producing smaller batches using information technology, communication and cooperation.
Intermittent System
Continuous System
Job Type
Printing Job
Mass Production
Machine Building
Batch Type
Process Type
Washing Machine
Fridge / TV / CAR
Intermittent System
Receiving Mills Grinders
Raw matl.
storage
Assembly
Part B
Lathes
Automatics
Stage 1
Raw Material
Machine X
Machine Y
Machine Z
Stage 2
Finished Product
Continuous System
INTERMITTENT SYSTEM
The goods are manufactured specially to fulfill orders made by customers & not for stock
Characteristics : Most products are produced in small quantities Machines & equipments are laid out by process Workloads are unbalanced Highly skilled operators are required for efficient use of machines & equipments In process inventory is very large Flexible to accommodate variety in production Example :
Plants
locomotives
Machine shops
Automobiles
Hospitals
INTERMITTENT SYSTEM
OP1
Information & Control Decision Maker
Storage1
OP2
Storage 2
Storage 4
OP4
Storage 3
OP3
Storage 5
Characteristics : Complete project is considered as single operation Versatile & skilled labors are required High capital Investment Control operations relatively simple High unit cost of production Examples : Bridge Building Dam Construction Ship Building Heavy machines
Examples
Batch Production
Continuous System :
In this system the items are produced for the stocks & not for specific order Manufacturing stock is based on sales forecast
Inputs are standardized & standard set of processes & sequence of processes can be used
Input
OP1
Decision Maker
Storage1
OP2
Storage2
OP3
OP4
OP5
Out put
Mass Production
Continuous System :
Items are produced in large quantities independent of customer orders i.e Production is to stock & not to order Standardization is w.r. to materials & machines
Uniform & un-interrupted flow of material is maintained through predetermined sequence of operations required to produce the product System can produce only one type of product at one time
Example : Sub assemblies Parts / components Advantage : Economies of production because of specialization & standardization
Continuous System :
Process Production
It gives more stress on AUTOMATION in production process
The volume of production is very high This method is used for manufacturing items with very high demand Example:
Petroleum products Particular brand of medicines Heavy chemical industries Plastic industries
Note : Single raw material can be transformed into different kinds of product at different stages of production process Ex. Processing of crude oil will give Kerosene / Gasoline etc at different stages
of production
Competition
Machine Availability
Economic Climate
Customer
Bank
Machine Men
Control
Demand
Trade Union
Labor Availability
Money
Social Channel
Government
achieve Or Purpose of companies existence Amul Taste of India Glaxo Better India Healthier India
L&T - We will do the things India will proud of
Plan
Production System
Production System : Is a vehicle through which organization achieves its vision / Mission
written by the company As effectiveness of production system can affect vision & mission statement of Co.
Corporate level
Parts Plant 1
Shop level
Shaft Production
Purchasing Purchasing
Department level
CNC Mill
Tool Exchanger
Power Controller
Force Sensor
Equipment level
4. Technical requirement
5. Organizational structure 6. Flexibility in production
Production Management Is A General Set Of Principles For Production Economies ,Facility Design , Job Design , Schedule Design ,Quality Control, Inventory control ,work study ,Cost & Budgetary control .
Marketing
Industrial Engg.
Finance
PRODUCTION
Procurement
Accounting
Personnel
2. The analysis of investment 3. Provision of money for improvement 4. Provision of information on general condition of firm Accounts : 1. Data including cost of material ,direct labor & Over head items 2. Release of special reports on operation of the production system ,includes scrap, rework ,overtime etc.
3. Providing data to data processing services
Industrial Engineering :
Method analysis information Work measurement information
Production control creates a well-defined set of procedures for coordinating people, materials, and machinery.
1) Planning
2) Routing
3) Scheduling 4) Dispatching
5) Follow-up
Machining : It involves metal removing by Turning , Drilling , Milling , grinding ,shaping , boring , EDM , ECM etc. Electro discharge machining : (EDM) Spark between work piece & tool across gap removes the material using dielectric , which also cools the metal
Electro Chemical Machining (ECM) : Chemical energy combine with electrical energy is used to do the cutting operation
To enhance profit continuously the only strategy available is to reduce Conversion cost Conversion Cost = Direct Labor Cost + Manufacturing Overhead Cost To reduce conversion cost use of alternative low cost material / processes / suppliers i.e. the focus of production management
Example :The companies which could do all this continuously for cost reduction could survive &
will be winner in long run ( TATA / L&T / Bajjaj / Mahindra / Maruti Udyog Ltd). Companies which could not do this has to vanish from market ( HMV Vs T series , Kodak Vs Konica , EC TV, Crown ,Lambreta Scooter)
Basic Strategies
3. Subcontracting means producing at the level of minimum demand and meeting any additional demand through subcontracting.
Business/Functional Strategy
Competing on Cost?
Offering product at a low price relative to competition Typically high volume products Often limit product range & offer little customization May invest in automation to reduce unit costs Can use lower skill labor Probably use product focused layouts Low cost does not mean low quality
Competing on Quality?
Quality is often subjective Quality is defined differently depending on who is defining it Two major quality dimensions include High performance design: Superior features, high durability, & excellent customer service Product & service consistency: Meets design specifications Close tolerances Error free delivery Quality needs to address Product design quality product/service meets requirements Process quality error free products
Competing on Time?
Time/speed one of most important competition priorities First that can deliver often wins the race Time related issues involve Rapid delivery: Focused on shorter time between order placement and delivery On-time delivery: Deliver product exactly when needed every time
Competing on Flexibility?
Company environment changes rapidly Company must accommodate change by being flexible Product flexibility: Easily switch production from one item to another Easily customize product/service to meet specific requirements of a customer Volume flexibility: Ability to ramp production up and down to match market demands
Decisions must emphasis priorities that support business strategy Decisions often required trade offs Decisions must focus on order qualifiers and order winners Which priorities are Order Qualifiers? e.g. Must have excellent quality since everyone expects it
Which priorities are Order Winners? e.g. Southwest Airlines competes on cost McDonalds competes on consistency FedEx competes on speed Custom tailors compete on flexibility
Measuring Productivity
Productivity is a measure of how efficiently inputs are converted to outputs Productivity = output/input
Total Productivity Measure: Total Productivity = (total output)/(total of all inputs) Partial Productivity Measure: Partial Productivity = (total output)/(single input) Multifactor Productivity Measure: Multi-factor Productivity = (total output)/(several inputs)
Services Products
Capacity
Human Resources
Quality
Facilities
Sourcing
Operating Systems
Make-to-Stock (Pull Strategy) products and services are made in anticipation of demand
purchase order
Assemble-to-Order (Push / Pull Strategy) products and services add options according to customer specifications
Product-Process Matrix
Continuous Production
A paper manufacturer produces a continuous sheet paper from wood pulp slurry, which is mixed, pressed, dried, and wound onto reels.
Mass Production
Here in a clean room a worker performs quality checks on a computer assembly line.
Batch Production
At Martin Guitars bindings on the guitar frame are installed by hand and are wrapped with a cloth webbing until glue is dried.
Project
Construction of the aircraft carrier USS Nimitz was a huge project that took almost 10 years to complete.
Service-Process Matrix
Service Factory
Electricity is a commodity available continuously to customers.
Mass Service
A retail store provides a standard array of products from which customers may choose.
Service Shop
Although a lecture may be prepared in advance, its delivery is affected by students in each class.
Professional Service
A doctor provides personal service to each patient based on extensive training in medicine.
Vertical Integration degree to which a firm produces parts that go into its products Strategic Decisions How much work should be done outside the firm? On what basis should particular items be made in-house? When should items be outsourced? How should suppliers be selected? What type of relationship should be maintained with suppliers? What is expected from suppliers? How many suppliers should be used? How can quality and dependability of suppliers be ensured? How can suppliers be encouraged to collaborate?
Strategic Planning
Corporate Strategy
Marketing Strategy
Operations Strategy
Financial Strategy
Policy Deployment
Balanced Scorecard
Radar Chart
Dashboard
Changing Corporation
Characteristic 20th-Century Corporation 21st-Century Corporation
Organization
Pyramid
Web
Focus Style Source of strength Structure Resources Operations Products Reach Financials Inventories Strategy
Internal Structures Stability Self-sufficiency Physical assets Vertical integration Mass production Domestic Quarterly Months Top-down
External Flexible Change Interdependencies Information Virtual integration Mass customization Global Real-time Hours Bottom-up
Leadership
Dogmatic
Inspirational
The first step in operations management is to know what customers want, and how much do they want. A part of a firms strategic planning involves identifying current and potential demands of its customers. 1. What should be produced? 2. How much should be produced? 3. Where and When should be produced? ARE the questions of Demand Management. Demand management is 1) To recognize the sources of demand for a firms products, 2) To forecast demand, 3) To determine how the firm will satisfy that demand.
Factors Affecting Demand
A forecast is an Inference of what is likely to happen in future. Forecast can be wrong. Businesses may use Forecasts in several subjects. Some of the major forecasting areas are (1) Economic Forecasting, (2) Technological Forecasting, and (3) Demand Forecasting. Economic Forecast is a prediction of what general business conditions will be in the future. Some examples of economic forecasting are: Inflation rates, Gross National Product, Personal Income, Tax revenues, Level of employment, and so on. Economic forecast is usually made by Government Agencies, Banks, and Econometric Forecasting Services. Another application of forecasting is Technological Forecasting. Technological forecast predicts the probability and significance of possible future developments in technology. Demand Forecast predicts the quantity and timing of demand for a firms products.
Uses of Forecasts
Accounting Finance
Human Resources
Marketing
MIS
Operations
Product/service design
Reliable
Accurate
Written
The forecast
Forecast Horizon
Forecast Horizon is the number of future periods that the forecasting makes predictions. Based on the length of the horizon, there are three types of forecasting: 1) Long Range Forecasting (which concerns predictions for over 5 years in future) 2) Intermediate Forecasting (which is usually for predictions of up to 2 years), and 3) Short Range Forecasting (which predicts between 1 day and 1 year horizons).
Types of Forecasts
Judgmental - uses subjective inputs
Forecasting Methods
A forecast can be developed through either a Subjective approach, OR an Objective approach. Subjective approaches are qualitative in nature AND they are usually based on the opinions of people (that is why they are subjective). Objective approaches involve 1. Quantitative methods and 2. Mathematical formulations. (They cab also be referred as Statistical forecasting)
Forecasting Methods
1. Subjective (Qualitative) Forecasting Methods 2) Delphi Method
The Delphi Method also involves a Group of Experts who eventually develop a consensus. They usually make long range forecasting for future technologies OR future sales of a new product. This reduces the influence of powerful executives. There is one coordinator who knows all the participants, And all participants only contact with the coordinator. First, Each member completes a questionnaire and returns it to the coordinator The results are summarized by the coordinator and a new questionnaire is developed based on these results. This summary report is sent back to the participants. The participants review this report AND they either defend OR modify their original views. The process is repeated until a consensus is reached. The quality of the consensus and final decision is largely dependent on the coordinator.
Forecasting Methods
1. Subjective (Qualitative) Forecasting Methods 3) Sales Force Composite
Since Sales people in a company directly deal with customers, They are a good source of information regarding customers future intentions to buy a product. They can help a firm obtain a forecast quickly and inexpensively. In this technique, each sales representative is asked to estimate sales in his/her territory. These individual estimates are then combined together by Upper Managers to develop Regional Sales forecast. This method is more suitable for forecasting sales volume of a new product. But still it is subject to opinion based terms.
4) Customer Surveys
By using a customer survey, a Firm can base its demand forecast on the customers purchasing plans. This information can be directly obtained from the customers themselves . This can be done through personal, telephone Or mail surveys. However, asking questions may annoy some customers. And, this method requires considerable time and large staff for surveys.
Forecasting Methods
Quantitative forecasting methods employ mathematical models and historical data to predict demand. The first step in developing a quantitative forecast model is to Collect sufficient data on Past levels of demand. For example, data obtained for at least 2 to 3 years of past ARE desirable. In addition, the effects of unusual or irregular events That caused a change in demand Should be removed from the data (such as natural disasters, or Olympics). There are two major types of quantitative forecast models: 1) Time Series Models, AND 2) Causal Models The main difference between the two models is that: In time series modeling technique, The only independent variable is the time. In contrast, Causal Models may employ some factors other than Time, When predicting forecast values. A Causal model is an abstract model that describes the causal mechanisms of a system. The model must express more than correlation because correlation does not imply causation.
Smoothing Models
When many short-term demand forecasts are required, developing a Complex Forecasting model for each item may be Too Expensive and time-consuming. (for example, a large number of low-cost inventory items)