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BRM Assignment

This research proposal aims to study the impacts of social networking sites on students. The objectives are to discuss how social networking sites can negatively affect academic performance and to assess evidence for both positive and negative impacts. The research design uses a descriptive survey method with a sample of 100 social networking users aged 17-22. Data will be collected through online questionnaires, telephone interviews, and observations on social networking sites. The data will then be analyzed to understand how social networking impacts factors like friendship criteria and academic performance. The conclusion will discuss whether social networking overall helps or hinders learning and development, and how students can benefit from proper usage.

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Amar Hegde
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162 views

BRM Assignment

This research proposal aims to study the impacts of social networking sites on students. The objectives are to discuss how social networking sites can negatively affect academic performance and to assess evidence for both positive and negative impacts. The research design uses a descriptive survey method with a sample of 100 social networking users aged 17-22. Data will be collected through online questionnaires, telephone interviews, and observations on social networking sites. The data will then be analyzed to understand how social networking impacts factors like friendship criteria and academic performance. The conclusion will discuss whether social networking overall helps or hinders learning and development, and how students can benefit from proper usage.

Uploaded by

Amar Hegde
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Research Proposal to the Study on Impacts of Social Networking Sites on Students

course-business research methods CourseCode-MBAC527

Submitted to, SUMUKH.H

By, Sandeep Mahalank 2BV12MBA17


1

TABLE OF CONTENTS
CHAPTER PAGE NO.

1. Abstract 2. Statement of problem 3. Purpose of study 3.1 Introduction 3.2 Objectives 4. Research design 4.1 Data colletion method 4.2 sampling technique 4.3 Data analysis & Interpretaion 4.4 Conclusion & report

1.Abstract
Social networking websites like Orkut, Facebook, Myspace and Youtube are becoming more and more popular and has become part of daily life for an increasing number of people. Because of their features, young people are attracted to social networking sites. Here we explore the impact of social networking sites on the education of youth. The study argues that these social networking websites distract students from their studies, but these websites can be useful for education based on sound pedagogical principles and proper supervision by the teachers. Moreover, the research concludes that social networking websites have both positive as well as negative impact on the education of youth, depending on interest to use it in a positive manner for his or her education and vice versa.

2.Statement Of Problem
To address the issue of the effectiveness of using social networking, the first question raised in this study is: for what purpose is the student utilizing social networking? Research on this topic will start to reveal social networking sites are simply part of how students interact with each other with no apparent impact on grades. Thus, the objective of this research is to explore the advantages and disadvantages of students use of social networking for study. The mai n purpose of this research is to expand on previous research, explore the relationship between the effects of social networking and students study efficiency, and to determine if social media interfering with students academic lives.

3.Purpose of study 3.1 Introduction


The definition of social media is the relationships that exist between network of people. In the last ten years, the online world has changed dramatically. Thanks to the invention of social media, young men and women now exchange ideas, feelings, personal information, pictures and videos at a truly astonishing rate. Seventy-three percent of wired American teens now use social media websites . Schill (2011) states that the social media sites encourage negative behaviors for teen students such as procrastination (catching up with friends), and they are more likely to drink and drug. However, every day, many students are spending countless hours immersed in social media, such as Facebook, MySpace, World of Warcraft, or Sim City. At first glance this may seem like a waste of time; however it also helps students to develop important knowledge

and social skills, and be active citizens who create and share content. At present, whether social media is favorable or unfavorable, many students utilize these sites on a daily basis. As social media sites continue to grow in popularity it is our belief that technology is a vital part of todays student success equation. Many researchers have been diving into a considerable amount of research on how social media influences student retention at colleges. Many parents are worried that their college students are spending too much time on Facebook and other social media sites and not enough time studying. Therefore, our research ascertains the relationship between the social media and students study efficiency.

3.2 OBJECTIVES
The students intend to: Discuss the nature of social networking sites and low academic performance Provide data supporting the claim that social networking sites affect one`s academic performance adversely Assess the contrasting evidences thoroughly and systematically. Determine the authenticity of the claim that the adverse effects of social networking sitesare more imminent than the positive ones Associate findings to personal lives of adolescents and society in general

4.Research Design
This study used descriptive research design.It involves descriptio,r ecording,analysis and interpretation of the present nature, composition, or processes of phenomena. It focuses on prevailing conditions or how a person, group, or thing .Behaves or functions in the present. It often involves some type of comparison or contrast. The researchers used the survey technique which is under descriptive research design.Survey technique, requires gathering of facts that requires suffici e n t a n d accurate interpretation.This technique is used to collect demograhic data a bout respondents behavior, beliefs, opinions, interests and the like and then the gathered data are analyzed, organized, and interpreted.

4.1 Data collection method


The research has made use of survey method. Survey was conducted among randomly selected social networking sites users in India with a sample size of 100 between age group of 17 to 22 yrs who were school students and college students. The age group youth (17-22yrs) was chosen since they are the heavy users of social networking sites and also early adopters of advanced technological applications. Another reason for choosing this age group is that: Youth of the age group (17-22 yrs) View world idealistically Become involved with world outside school/home Relationships stabilize in that Sees adults as equals Seeks to firmly establish independence The surveys were done using web where the questionnaire are circulated through e-mail and also some of the data were collected through interview on telephone where the respondents are called over telephone to get a deeper insight and more information regarding the research. Also data were collected through direct conversation in which the questionnaires were distributed directly to the respondents and had face-to-face conversations questioning them to know on the impact, behavioral changes caused on them by the networking sites. This research also involves observation-both direct and participatory method,where direct observation was done with family members, peers, friends,colleagues which helped knowing some of the facts related to the research.The other method participatory observation was done by being active members in one or more social networking sites and taking part in conversations, and by becoming community members. While discussing the topics in forums, observations were made that helped in knowing about the information and facts related to the research.

4.2 Sampling Technique


The researchers used purposive sampling.This sampling method include respondents that fall under the purpose of the study and others that are not useful for the study are positively excluded.The study focuses on the effects of SNS to the

interpersonal relationship. thus a survey is conducted to the high school students or students of College that are using social networking sites every day.

4.3 Data analysis and interpretations


Table: 1 - Purpose of Internet usage: Uses Mail Surfing Chatting Social networking Other Total 100 The main purpose of Internet usage for the respondents was for mailin and surfing the net with 33% and 26% respectively. Mailing and surfing the net are two traditional reasons for using Internet from times of Web 1.0.(Web technologies in 90s) and to a larger extent been adopted in the Internet users everyday routine worldwide. In Indian context, social networking sites are growing to gain momentum in its popularity and usage but have not yet reached the expectations matching the global scenario. Only 17% respondents reported social networking sites as their main purpose of Internet usage. The other responses were downloading content, buying goods online, studying and reading e-books. Table: 2 - On what criteria do you make friends in social networking sites? Criteria for making friends in SNS Education or Business stream Based on the personal likeness Just to get some one for chat Other Total 26.7 42.2 8.9 22.2 100 Percentage (N=100) Percentage (N=100) 33.0 26.8 18.7 17.0 4.5

To better understand on what basis the youth choose their friends online (strangers) in social networking sites, 42% trust on their personal likeness as a reason to make friends 26% are based on education and business stream and 22% of responses are to maintain existing contacts among family and friends people already well-acquainted in real life. It states that youth at these sites give high priority to their personal preferences and likeness in comparison to other logical or rational reasons. It is a prominent social behaviour dominantly expressed among the age group 17 to 22 yrs.

4.4 Conclusion
This study was performed to establish whether the use of social networks by students affects their learning ability, as well as their day to day life. According to the results of the research currently available, Facebook and other social network sites do hold a threat to the learning ability of students, due to the fact that many use these sites for the sole use to keep in contact with friends and to procrastinate from their educational activities. However it has been revealed that if utilised in the correct way, social network sites, and the internet in general can be invaluable to the development and individuality of students personalities and can improve their confidence both in the classroom and in later life.

A major point that has been highlighted in this study is the ability for postings on social network sites to be accessed by potential employers whilst interviewing candidates, which may have an influence on the final employment decision. This is argued as being ethically wrong but does occur in society so students must be aware of this and make sure that all information that is openly accessible online is coherent with the image they want to portray, otherwise innocent postings whilst in school or university may have devastating affects on their employability in the future.

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