MARATHA MANDIRS BABASAHEB GAWDE INSTITUTE OF MANAGEMENT STUDIES MMS-II SEMESTER-III FINANCE SUBJECT: INTERNATIONAL BUSINESS PRODUCT: SWEETS

COUNTRY: CANADA SUBMITTED TO: Prof. C.S. BALASUBRAMANIAM SUBMITTED BY: Name Mandar Deshmukh Aarti Gajul Tanoj Patidar Nayantara Sable Prashant Shedge Roll No. 12 18 41 51 55

ABOUT CANADA:Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean. Spanning over 9.9 million square kilometres, Canada is the world's second-largest country by total area, and its common border with the United States is the longest land border in the world. The land that is now Canada was inhabited for millennia by various groups of Aboriginal peoples. Beginning in the late 15th century, British and French expeditions explored, and later settled, along the region's Atlantic coast. France ceded nearly all of its colonies in North America in 1763 after the Seven Years' War. In 1867, with the union of three British North American colonies through Confederation, Canada was formed as a federal dominion of four provinces. This began an accretion of provinces and territories and a process of increasing autonomy from the United Kingdom. This widening autonomy was highlighted by the Statute of Westminster 1931 and culminated in the Canada Act 1982, which severed the vestiges of legal dependence on the British parliament. Canada is a federal state that is governed as a parliamentary democracy and a constitutional monarchy with Queen Elizabeth II as its head of state. It is a bilingual nation with both English and French as official languages at the federal level. One of the world's most highly-developed countries, Canada has a diversified economy that is reliant upon its abundant natural resources and upon trade particularly with the United States, with which Canada has had along and complex relationship. It is a member of the G7, G8, G20, NATO, OECD, WTO,Commonwealth of Nations, Francophonie, OAS, APEC, and UN. With the sixth-highestHuman Development Index globally, Canada has one of the highest standards of living The name Canada comes from the St. Lawrence Iroquoian word kanata, meaning "village" or "settlement".[10] In 1535, indigenous inhabitants of the present-day Quebec City region used the word to direct French explorer Jacques Cartier to the village of Stadacona.[11] Cartier later used the word Canada to refer not only to that particular village, but also the entire area subject to Donnacona (the chief at Stadacona); by 1545, European books and maps had begun referring to this region as Canada.

In the 17th and early 18th centuries, "Canada" referred to the part of New France that lay along the Saint Lawrence River and the northern shores of the Great Lakes. The area was later split into two British colonies, Upper Canada and Lower Canada. They were re-unified as the Province of Canada in 1841. Upon Confederation in 1867, Canada was adopted as the legal

name for the new country, and the word Dominion was conferred as the country's title. However, as Canada asserted its political autonomy from the United Kingdom, the federal government increasingly used simply Canada on state documents and treaties, a change that was reflected in the renaming of the national holiday from Dominion Day to Canada Day in 1982.

Aboriginal people in Canada:Archaeological and genetic studies have indicated a human presence in the

northern Yukon region from 26,500 years ago, and in southern Ontario from 9,500 years ago. The Paleo-Indian archaeological sites at Old Crow Flats and Bluefish Caves are two of the oldest sites of human habitation in Canada. The characteristics of Canadian Aboriginal societies included permanent settlements, agriculture, complex societal hierarchies, and trading networks. Some of these cultures had collapsed by the time European explorers arrived in the late 15th and early 16th centuries, and have only been discovered through archaeological investigations. The aboriginal population is estimated to have been between 200,000 and two million in the late 15th century, with a figure of 500,000 accepted by Canada's Royal Commission on Aboriginal Health. Repeated outbreaks of European infectious diseases such as influenza, measles, and smallpox, combined with other effects of European contact, resulted in a forty- to eightypercent population decrease among aboriginal peoples in the centuries after the European arrival. Aboriginal peoples in Canada include the First Nations, Inuit, and Mtis. The Mtis are a mixed-blood people who originated in the mid-17th century when First Nations people and Inuit married European settlers. The Inuit had more limited interaction with European settlers during the colonization period.

ABOUT US: We are manufacturers, retailers and exporters of Sweets. We offer the cleanest and best quality products Treating every individual customer as a very special and meeting their requirements to the best possible satisfaction is our motto. Its a matter of pride that we produce more than 200 items everyday.

Canada facts: Name: Canada Type of government: Westminster style federal parliamentary democracy within a constitutional monarchy. Capital: Ottawa, Ontario. Administrative divisions: Ten provinces and three territories National holiday: Canada Day, July 1. Constitution: Westminster system, based on unwritten conventions and written legislation. Suffrage: Citizens aged 18 years or older. Participation in international organizations Description of national flag Elections Currency: 1 Canadian $ = 49.3038 Rs. Head of state: Elizabeth II, Queen of Canada

Viceroy: David Lloyd Johnston, Governor General of Canada Head of government Prime Minister Stephen Harper

Area: 9.9 million sq km (3.8 million sq miles) Major languages: English, French (both official) Major religion: Christianity Main exports: Machinery and equipment, automotive products, metals and plastics, forestry products, agricultural and fishing products, energy products

GNI per capita: US $43,270 (World Bank, 2010) Internet domain: .ca International dialing code: +1

Political environment Type of Government Two dominant political parties in Canada Canada has a federal parliamentary democracy within a constitutional monarchy. Canadian politics have not operated through revolutionary, swift changes. India and Canada have always had a healthy trade relationship. Thus , political environment is also favorable and there will not be any major issues as far as the government is concerned. Economic environment Gross National Product: $760 Purchasing power parity(per capita): $29,400

One of the wealthiest nations of the world, Canadas economy is dominated by service sector. Canadian inflation rate rose less than expected in December, ending the year at 2.4% January 25, 2011

Canadas banking segment is also quite conservative in comparison to the United States. Social environment Income Schooling Gender Social class: 3 to 5% of Canadians fall into this class.

The Upper Class

Upper-uppers

One percent belongs to an upper-upper level distinguished

Lower-uppers

The remaining 2-4% falls into the lower-upper level and

The Middle Class

Roughly 40-50% of the Canadian population falls into this category.

The Working Class

This class comprises about one-third of the population

The Lower Class

The remaining 20% of our population is identified as the lower class.

Cultural environment

Established in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor; the United States; they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously. Language: Creativity: Attitudes and Values: Religion: Family structure: Legal environment Main laws Civil Law Common law Others Areas of law

Technological aspect Internet Digital Courts Digital Communication / HD TV (Delivery)

Environmental aspect

Canadian Environmental Protection Act Duties includes the preservation and enhancement of the quality of the natural environment, including water, air and soil quality; renewable resources, including migratory birds and other non-domestic flora and fauna; water; meteorology; the enforcement of any rules or regulations made by the International Joint Commission; and the coordination of the policies and programs of the Government of Canada respecting the preservation and enhancement of the quality of the natural environment.

Import procedures: Registering for an Import/Export Account Import tariffs Navigating the Border Warehousing or Storing your Shipment

Mode of entry:-

Licensing Registering business Marketing, Advertising and Sales Regulations Human resources regulations Hiring requirements Health and safety regulations Environmental regulations Importing regulations

STP ANALYSIS:Segmentation: Canadian English Canadian French Indo Canadian (East Indian) Caribbean Canadian (West Indian)

Targeting: East Indian or Indo - Canadian Indo Canadian are also known as NRIs in India According to Statistics in 2006, there were 962,665 people who consider themselves as being Indo-Canadians. The majority of the religious population:-

1. Sikhs 2. Hindus 3. Buddhists

Positioning: Indian Flavors. Competitive pricing. Fresh Products. Sweets made with pure desi ghee. Wide variety of products.

Marketing Mix:Product:Price mix:$5.00/lb -Jalebi $5.50/lb -Laddo $6.00/lb -Besan Burfi Besan Laddo $7.50/lb -Chumchum(cococnut ontop),Chumchum(yello),Gulab Jamun(black,coconut ontop) ,Gulab jamun(red,coconut ontop) Gur Shakar Paray Patha Rusgulla(small) Rusgulla(large)

$8.00/lb Patisa Pini $8.50/lb Badam Burfi (badam on top) Coconut Burfi(yellow) Coconut Burfi Dilbar Gazrella Gazrella Burfi (orange & white) Kalakand Pakiza Pera

Pista Burfi (green) Pista Burfi (white w/pista inside) Pista Burfi (pista on top) Plain Burfi Sandwich (white) Sandwich (yellow) $9.50/lb Milk Cake Umerty $10.00/lb Kaju Burfi (diamond shape) Kaju Kaser (yellow diamond shape) Kaju Kaser (round roll) Kaju Kaser Pista (pan shape) Kaju Pista (flat roll) $12.00/lb Badam Yellow Sandwich Chocolate Sandwich Kamal Phull Kashmir Sandwich Kesar Vatti Lacha Sandwich Malai Sandwich Orange Sandwicj Phull Pakiza Pineapple Sandwich Pink Sandwich Pista Sandwich

12 Types of mixed, colourful and decorated Bengali sweets to choose from. Mixed with Paneer, Khoya, Cream, Pista, Coconut, Cherries and a few mixed items.

$13.00/lb Kaju Apple(pista inside) Kaji Heart(pista inside) Kaji Guzia(half moon shape) (pista inside) Kaji Tikki

Promotion: Advertising Sales Promotional Activities Display Publicity

Process: Dine in Take away

Home delivery Telephone Internet

People:-

Customer Care

Cashier

Chef

Counter Sales

Physical evidence: Sample tasting of sweets Indian dcor Employee dress code: white safari suit with pagdi Excellent customer service Special discounts on account of Indian festivals Special packs

Logistics: Outsourcing logistics activities from Overseas Express Consolidators Canada Inc. The OEC Group has grown from one office in Montreal, Canada to become one of the leading logistics providers from Asia to North America spanning 60 countries and in over 230locations

Competitors: Surati Sweet Mart Indian Punjabi Bazaar Royal India Sweets & Restaurant

SWOT Analysis Strength Indian Taste Specialty TQM approach Sugar free sweets Pure vegetarian sweets Customization

Weakness Foreign environment. Catering only to Indians. Perishable commodity. High Calorie products. Import Implications.

Opportunities Untapped market Favorable Business Environment Less competition Easy regulation in starting operation Can obtain Tariffs subsidies in licensing.

Threats Competition from existing players Threat of new entrant Probability of disliking various flavors. Change in Import Policies.

CASE STUDY:GLOBAL HRM AT COLGATE PALMOLIVE CO. Facts: Colgate-Palmolive is the $ 6 billion a year personal products giant, earns nearly two-third of its revenues outside the United States. Rapidly changing business environment. To develop as a transnational orientation. Develop an international cadre of executive managers.

Steps taken: Recruitment of college graduates in 1987 24 months training in US Introduction of new product or revamping the existing one Euro-managers