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    Day 1 Induction

    Uploaded by

    Victor Eugen
    The document provides an overview and introduction to Debenhams for new employees, including: 1) A brief history of Debenhams dating back to 1778 and its growth into an international retailer with stores across Europe, the Middle East, Asia, and 152 stores across the UK. 2) An overview of the employee's specific store, including its size, floors, brand offerings, designers, and main competitors. 3) An introduction to the store's team roles and an emphasis on working as a team to meet customer expectations and make their store the best.

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    Download as PDF, TXT or read online from Scribd

    Day 1 Induction

    Uploaded by

    Victor Eugen
    58 views19 pages
    The document provides an overview and introduction to Debenhams for new employees, including: 1) A brief history of Debenhams dating back to 1778 and its growth into an international retailer with stores across Europe, the Middle East, Asia, and 152 stores across the UK. 2) An overview of the employee's specific store, including its size, floors, brand offerings, designers, and main competitors. 3) An introduction to the store's team roles and an emphasis on working as a team to meet customer expectations and make their store the best.

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    The document provides an overview and introduction to Debenhams for new employees, including: 1) A brief history of Debenhams dating back to 1778 and its growth into an international retailer with stores across Europe, the Middle East, Asia, and 152 stores across the UK. 2) An overview of the employee's specific store, including its size, floors, brand offerings, designers, and main competitors. 3) An introduction to the store's team roles and an emphasis on working as a team to meet customer expectations and make their store the best.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    58 views19 pages

    Day 1 Induction

    Uploaded by

    Victor Eugen
    The document provides an overview and introduction to Debenhams for new employees, including: 1) A brief history of Debenhams dating back to 1778 and its growth into an international retailer with stores across Europe, the Middle East, Asia, and 152 stores across the UK. 2) An overview of the employee's specific store, including its size, floors, brand offerings, designers, and main competitors. 3) An introduction to the store's team roles and an emphasis on working as a team to meet customer expectations and make their store the best.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 19

    DEBENHAMS

    International
    INDUCTION Day One

    Contents
    Session 1 Session2 Session 3 Session 4 Session 5 Session 6 Session 7 Session 8 Welcome to Debenhams Welcome to My World Debenhams in the UK Your Store Working as a team Debenhams Brands Product Information Store Layout

    A Brief History of Debenhams

    Started in 1778 by William Franks who opened a small store in Wigmore Street, London, selling dress fabrics, ribbons and accessories ( gloves etc) Our International Office is still just around the corner on Wimpole Street, London. William Debenham joined the company and eventually took over the business. He lived in a house at 1 Welbeck Street, London. Our Head Office address is still 1 Welbeck Street although the old building was replaced with a modern office block in the 1950s. By 1900 Debenhams had export offices all over the world from South America to the Far East sending goods from around the world to their stores in the United Kingdom. Today all products are now sourced by a London based Buying Team.

    Debenhams in the UK
    UK based department store with its Head Office in Central London 152 Stores across the UK Stores range in size from 2,000 m2 and 204,000 m2 Our largest store is on Oxford Street, London, the busiest shopping street in the UK Debenhams (UK) employs 22,500.people Debenhams is a brand driven business based around exclusive Debenhams brands. ( see Section 3 - Working with Debenhams Brands).

    Debenhams International
    EUROPE Reykjavik Prague Bucharest Oradea Cluj Constanta Moldova Iceland Czech Republic Romania Romania Romania Romania MIDDLE EAST Jeddah Riyadh Dharhan Mecca Medina Amman Doha Bahrain Dubai Abu Dhabi Kuwait Sharjah Tehran Saudi Arabia Saudi Arabia Saudi Arabia Saudi Arabia Saudi Arabia Jordan Qatar UAE UAE UAE Iran

    MEDITERANEAN Cyprus Istanbul Turkey FAR EAST / ASIA Jakarta Manila Kuala Lumpur New Delhi Mumbai Indonesia Philippines Malaysia

    Your Store
    Will be square metres Will have ..floors Will have the following Debenhams Brands Will have the following Designers @ Debenhams Your main competition will be.?

    Your Store Team is.


    Brand Manager.. Store Manager Sales Managers.. Visual Manager.. Operations Manager

    Local Competition

    Making our store the best?

    What will your customers expect?

    Great People Work as a Team

    Debenhams Brands
    All Debenhams products are sold under a range of brand names that are exclusive to Debenhams. Debenhams employs its own design team to create those products Debenhams works with several famous UK Fashion Designers to create the exclusive Designers at Debenhams range

    Brand Family Tree


    BRAND NAME FORMAL CASUAL

    Special Occassion

    Business

    Leisure

    Sport

    Gender Age Styles/Designs Price Sizes Fabrics Colours

    Debenhams Brands are designed to reflect distinct groups, price ranges and customer profiles All Debenhams Brands fit under one of the following Core (Good) Basic Styling Limited detail Entry Prices Essential Pieces Quality Fabrics Fashion (Better) Trend Styling Detail Features Mid Range Prices Must Have Pieces High quality fabric Designers (Best) Design Features Designer Handwriting Higher Prices Unique Pieces Luxury Fabrics

    The Brands are


    Core Collection Maine Debut Thomas Nash Babbleboom Tiger Lily Presence Gorgeous Fashion Red Herring Pineapple Denim Brands Ben Sherman Mantaray Designer Jasper Conran Star by J MacDonald Betty Jackson Black J Jeans (Jasper Conran) Rocha. John Rocha St George by Duffer Janet Reger

    Designers at Debenhams in your store


    Your store will stock the following Designers at Debenhams in.

    Mens Womens Childrens

    Designers at Debenhams Key words


    Star by Julien MacDonald Jasper Conran Casual and occasion wear Statement Pieces Smart essentials Formal wear Smart Casual Smart Formal Sparkle, glamour Hollywood Dressing - up Luxury fabrics Fit /Styling Detail Denim & Detail Embellishment Contemporary Styling Strong use of colour Casual Co-ordinates Natural Fabrics Relaxed Dressing Embroidery detail Colour Bold Prints Embellishment

    J-Jeans Betty Jackson Black Rocha. John Rocha

    Butterfly by Matthew Williamson

    Statement pieces

    Every Debenhams product has a price label with a barcode


    Department Number Deb Number

    Size

    Colour & Colour code

    Price

    Bar Code & SKU Number

    Garment Care Labels


    These tell the customer How to wash it How to iron it Tumble drying temperatures Dry cleaning Fabric Content

    Laying out Your Store

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