International Islamic University: Prof: Muhammad Ismail Ramey

International Islamic University
“Project on Mobilink”
Submitted to:
Prof: Muhammad Ismail Ramey
[International Islamic University, Islamabad]

April 10,
Project Of Mobilink
2008
The Exordium
In The Name Of Allah Who Is Most Beneficent And The Merciful!
Praise to Allah, Lord of the creation, the
Compassionate, the Merciful, the King of
the judgment day! You alone
We pray, and to you alone. We pray for
help, guide us to straight path, the path of
those whom you have favored, not neither
of those who have incurred your wrath,
nor of those who gone astray.
(Al Quran)
Mobilink.............................Reshaping Lives! IIUI

April 10,
Project Of Mobilink
2008
Mobilink
Pakistan Mobile Communications Ltd, Mobilink GSM
(PMCL)
Type Private Limited Company
Genre Subsidiary
Founded 1994
Founder Motorola USA
Headquarte Islamabad, Pakistan

r 42 Kulsum Plaza, Blue Area
Area served 5000 cities, towns, and villages
across Pakistan
Key people Zouhair A Khaliq, President and CEO
Industry Telecommunication
Products postpaid Indigo , prepaid JAZZ, Mobilink
PCO
Owner Naguib Sawiris
Parent Orascom Telecom Egypt
Slogan reshaping lives
Website http://www.mobilinkgsm.com

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About Mobilink
Mobilink is an Orascom Telecom Group company and is Pakistan's leading cellular service
provider with a subscriber growth of 104% in 2006. The company has achieved an
unprecedented customer base of over 24 million. Mobilink provides the most extensive
network coverage footprint across Pakistan through an integrated technology infrastructure in
more than 7,000 cities, towns, villages, and countless remote destinations, including
International Roaming in 120 countries through 300 partner operators.
The company directly employs over 5,000 people and has the largest distribution network
with 200,000 outlets across Pakistan. Mobilink's corporate social responsibility program
contributes significantly in key areas of health, education, social uplift and cultural
development causes in Pakistan and the company is the official cellular service of the
Pakistan Cricket Board. Mobilink is the only corporate in Pakistan to issue a 'high-yield' bond
worth US$ 250 million in the International Market and has portrayed a positive image of the
country as a secure destination for business activity.
Mobilink Vision
“To be the leading Telecommunication Services Provider in Pakistan by offering innovative

Communication solutions for our Customers while exceeding Shareholder value Employee
Expectations”
Mobilink.............................Reshaping Lives!

April 10,
Project Of Mobilink
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Brief History
Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994,
and has become the market leader both in terms of growth as well as having the largest
customer subscriber base in Pakistan - a base of over 20 million and growing. Pride ourselves
on being the first cellular service provider to operate on a 100% digital GSM technology in
Pakistan that also provides state-of-the-art communication solutions to its customers.
Orascom Telecom
Orascom Telecom Holding S.A.E. ("Orascom Telecom") or ("OTH") was established in 1998
and has grown to become a major player in the telecommunication market in the world. OTH
is considered among the largest and most diversified network operator in the Middle East,
Africa and Pakistan. It is a leading mobile telecommunications company operating in seven
emerging markets in the Middle East, Africa and South Asia having a population under

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license of 460 million in total population with an average penetration of mobile telephony
rate across all markets of 8%. Orascom Telecom operates GSM networks in Algeria
("Djezzy"), Egypt ("MobiNil"), Pakistan ("Mobilink"), Iraq ("IraQna"), Bangladesh
("Banglalink"), Tunisia ("Tunisiana") and Zimbabwe ("Telecel Zimbabwe"). Orascom
Telecom subscriber number reached over 20 million subscribers as of June, 2005.
Orascom Telecom's operation in Pakistan, Mobilink, started its operations in 1994, and until
early 2001, had a market share of 40%. In April 2001, OTH took over management control of
the company and as of June, 2005; Mobilink served more than 7 million subscribers,
representing a market share of approximately 61% of total mobile subscribers in Pakistan.
Orascom Telecom has positioned itself as a leader in the region for its diverse GSM
operations, with various GSM support and Internet operations. One of Orascom Telecom's
main strategies is to create its own non-GSM subsidiaries to act as a support for its regional
GSM operations. OTH has achieved this by dedicating financial, technical, and management
resources for its subsidiaries. This includes network support and installation of GSM
operations, equipment procurement, handset procurement and distribution companies, value
Added Services, and Internet operations.
OTH is dedicated to provide the best quality services to its customers, value to shareholders,
and a dynamic working environment for its nearly 11,000 employees.

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Mobilink Facts and Figures:

• According to PTA statistics, Mobilink has 30.88 million customers by January 2008 .
• Most extensive network coverage across Pakistan through an integrated technology
infrastructure in more than 7,000 cities, towns and villages.
• International Roaming in over 127 countries through over 300 partner operators.
• Largest distribution network consisting of approx. 450 franchises and more than
208,000 retail outlets providing products and services across Pakistan.
• The only corporate entity in Pakistan to issue a high-yield bond worth US$ 250
million in the international market.
• Total investment to date is over US$ 2 billion in Pakistan.
• Approx. US$ 360 million paid up in taxes alone in 2007.
• Direct employment to over 4,000 individuals and provision of livelihood to over
25,000 families through vendors, service providers, distributors and other partners.
• Only Pakistani operator to be short listed in the World Communication Awards 2007
in the category ‘Best Operator in Developing Country.
• Over US$ 3 million spent on CSR related activities to date.

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• Mobile communications is often linked with an increase in productivity. In Pakistan,

numerous ways of how mobile communications impacts productivity have been
identified. The telecom industry in Pakistan has also directly created economic value
through wage and employee benefits; contractor costs; taxes and regulatory fees;
corporate social responsibility and dividends. The growth of mobile communications
and the corresponding positive social and economic impact represent a significant
success story. Mobile communications have transformed the way in which business is
conducted – in Pakistan mobile communication has revolutionized the way people do
business.
Organiztional Structure of Mobilink
Chief Executive
Chief Officer
Executive Officer
C.E.O
C.E.O
VP
VP VP
VP VP
VP VP
VP VP
VP VP
VP
CFO
CFO CIO
CIO CTO
CTO
HR
HR GR
GR SALE
SALE MKT
MKT PLAN
PLAN CS
CS
SS
Director
Director Director
Director Director
Director Director
Director Director
Director Director
Director Director
Director Director
Director
Director
Director
ss ss ss ss ss ss ss ss
ss
Managers
Managers Managers
Managers Managers
Managers
Managers
Managers
Specialist
Specialist Specialist
Specialist
Front LineAssociates
Front Line I, III, II
Associates
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Management Profiles
President and CEO

Zouhair Abdul Khaliq
Chief Finance Officers

Ehab Rochdy
Chief Information Officer

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Tariq Rashid
Vice President Administration & Human Resources
Ali Raza Mehdi
Chief Technical Officer

Marius Constantin Armeanca
Vice President Sales

Irfan Akram
Vice President Marketing

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Bilal Munir Sheikh
Vice President Strategic Planning, Business Development &PMO

Naeem Zamindar
Vice President Customer Services

Mustafa Peracha
Vice President Corporate Affairs

Agha Qasim

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 Main Products & Services
 Postpaid Indigo
 Prepaid Jazz
 Mobilink PCO (Wireless)
Mobilink indigo brings you a brand

Step into the world of Jazz, the
new, virtually unlimited tariff package
largest prepaid brand in
that will have you talking for hours,
Pakistan, which is now an
with free minutes across all networks
essential part of the lives of
for a fixed bill at the end of every
millions of individuals. It
month.
provides you with the highest
level of affordability, not only
by virtue of price, but also
through its unique features of

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freedom, convenience and
control over one's budge.
For the first time ever Mobilink

brings Mobilink PCO, a revolution
in its own right that shall surely set
apace the way our consumers
communicate at the grass root level
 Mobilink Indigo
Mobilink re-launched its postpaid services on the 11th of May, 2004 under the brand name,
Indigo. Indigo ignited an evolution in the communication industry redefining the essence of
the post paid services in Pakistan. The brand delicately caters to the need of its customers,
symbolizing the vision of connecting the subscribers in every aspect of life.
Indigo Freedom Plans:
Details Freedom Plan Freedom Plan 2 Freedom Plan 3 Freedom Plan Freedom
1 3+ Plan 4
Weekend
Rs/min 0.99 0.75 0.63 0.50 0.40
Tariffs
F&F Charges Rs/min 0.99 0.75 0.63 0.50 N/A

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Air Time
Rs/min 2.00 1.50 1.25 1.00 0.60
Charges
Free Minutes Monthly 0 100 400 800 1200
Line Rent Rs 0 100 400 900 1500
SMS Rs/mug 1.00 1.00 1.00 0.75 0.50
Free SMS Monthly 10 15 20 25 30
Shan - Brand Ambassador Indigo:

There are very few actors who have the charisma that can inspire the young and old alike.
Shan belongs to this rare breed of actors who can impress the audience any given day through
his incredible performances and mesmerizing personality. Undoubtedly the best male actor in
Lollywood, bearing unmatched qualities and unrivaled image, Shan has been reigning over
the big screen and has scores of hit movies to his credit.
 Mobilink Jazz
Step into the world of Jazz, the largest prepaid brand in Pakistan, which is now an essential
part of the lives of millions of individuals. It provides you with the highest level of
affordability, not only by virtue of price, but also through its unique features of freedom,
convenience and control over one's budget.
 Jazz promotions

April 10,
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2008
Jazz Budget Tariffs
Details Rates
Outgoing calls to any Mobilink number during selected Rs. 0.40 / 30 seconds
Happy Hour Window *
Outgoing to 3 F&F Mobilink numbers Rs. 0.75 / 30 seconds
Outgoing calls to any Mobilink number Rs. 0.90 / 30 seconds
Outgoing calls to all mobile networks in Pakistan Rs. 1.25 / 30 seconds
Outgoing calls to all Landline numbers in Pakistan Rs. 1.25 / 30 seconds
SMS (Jazz to Mobilink) Rs. 1.0 / SMS
SMS (Jazz to other networks) Rs. 1.5 / SMS
Eman Ali - Brand Ambassador Jazz:
Eman stepped into the fashion world when she did her first ever portfolio with Akhter
Shahzad, back in 1999. She's never looked back ever since. Her first ever shoot was for the
Generation brand line of clothing, while her first ever cover was for Libas, the leading

April 10,
Project Of Mobilink
2008
fashion magazine of Pakistan. A kaleidoscopic personality that she is, Iman has made forays
into the acting industry as well, with her first ever appearance in a drama "Armaan" in the
late 90s.
Mobilink PCO

April 10,
Project Of Mobilink
2008
Mobilink PCO is a fixed wireless phone that has special PCO functions
capability. It consists of two LCD's that helps customers to keep a tap on the
duration and the costing of the calls they make..
Mobilink PCO does not only give its consumers higher returns on a very low
investment but it will also create a world of better prospects in terms of a
consistent source of income for them.
Wherever you are, throughout Pakistan whether the remotest deserts of Sindh
or the spectacular peaks up north expect unparallel coverage from your
Mobilink PCO.
With this unit you shall experience even higher returns even though the
investment in terms of capital is very minimal. Mobilink PCO is a world of
opportunities within its self.
• Exceptional coverage and the ease of its wireless technology-carry it

wherever you wish
• Load the free jazz card provided and embark on a successful business
venture right away
• Benefit from after sales services
• Mobilink PCO is second to none
• All solutions to your communications needs lie within Mobilink PCO

kit, Load the included Rs. 600 jazz card provided and embark on a
successful business venture right away
PCO kit includes
PCO Wireless Handset

Rs. 600 Jazz card
PCO Banner
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2008
Network

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2008
Network of Mobilink
During the last 13 years, Mobilink has set up one of the largest cellular networks in the
country. Currently, we are covering more than 7000+ cities and towns. This has involved an
investment in the company of more than US$ 1 Billion. We have 66 Switches and more than
6,300 cell sites and the number keeps growing at a rapid pace. We also have deployed around
5,000 km of optical cable.
Years of Business 13
Cities 7000+
Investment USD 1 Billion+
Switches 66
Cell Sites 6,300
Optical Cable Deployment 5,000 KM
Switches Nokia-Siemens, Alcatel, Huawei
Radio Base Stations Motorola and Alcatel.
Intelligent Networks Siemens
Microwave Equipment NEC and Alcatel
Operating Frequency 900/1800 MHz
SMSC Logica CMG

April 10,
Project Of Mobilink
2008
Marketing Function in Mobilink
 Marketing Operation
Marketing operation conducted on Mobilink by procedural way which describe on mentioned

below.
Step 1st: Gathering information & marketing demand
Step 2nd: Scanning the marketing environment
Step 3rd: Analyzing consumer market and buyer behavior
Step 4th: Analyzing business markets and business buying behavior
Step 5th: Dealing with competition
Step 6th: Managing product lines
Step 7th: Managing Marketing Channels
Step 8th: Designing marketing Strategies
Step 9th: Managing marketing channels
Step 10th: Managing Franchises
Step 11th: Managing integrating marketing communication
Step 12th: Managing advertising, sales promotion and public selling
Step 13th: Managing the sales force
Step 14th: Managing the territory
Step 15th: Managing Order Placement
Mobilink’s Human Resource Management

April 10,
Project Of Mobilink
2008
Mobilink GSM in context with HRM

 Our group will be explaining the Human resource management of the
company Mobilink GSM Company originated in 1994 which provides the
best cellular services within Pakistan.
 Mobilink has a very well defined and structured department and its various
policies of keeping each employee productive part of the organization are
intoned with the corporate worlds requirement.
 Employees in the company are largely committed to their organization and

have shown progress in the company. Employees are satisfied with the HR
department of Mobilink GSM Company.
• Planning Procedures Of Mobilink GSM
 At Mobilink, our belief is that "Our people are our greatest asset”. We take
great pride in acknowledging the contribution each one of us makes.
 We focus on People Development and for that we ensure:
 Staff Mobilink with world class Professionals and ensure that the right
systems are in place to encourage them to develop to their full potential.
 Create a collaborative and mutually supportive work environment that
encourages people to grow.
 Build a team of professionals who deliver expertise by participating in
business decisions.
 Develop Performance Management and reward systems underlying our
Business strategy.
 We aim at making Mobilink a great place to work
• Recruitment Policies of Mobilink GSM
Sources:
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 Current Mobilink Employees
 Internal and external Advertisements
 Data Bank
 Employment Agencies and consultants
Mobilink GSM Guidelines

External Recruitment:
 No candidate under age of eighteen can apply for the job
 Candidates can’t apply for the job if their blood relations work in PMCL-Mobilink.
 Heads are responsible for hiring procedures
 Human resources jointly with the department heads decide the salary range
 Minimum qualification must be a bachelor degree.
 Candidates are required to successfully complete any job related selection test given
to them.
Internal Recruitment:
 Internal candidates has to be a confirm employees of Mobilink of who have
completed a one year of service in their existing designation.
 Selected candidates are required to join the new job/position after getting clearance
from supervisor and will be on probation for a period of three months.
 General Conditions for Recruitment in Mobilink
 Recruitment is done through human resources Department.

 An Applicant’s knowledge, skill and aptitude should relate to the position, Education,
Experience, Intelligence test, Interviews, References, Medical test.
 Initially applicants may submit a hand written/typed application along with a legal
bio-data and 2 passport sized photograph to HR department
 They are required to fill the standard application from the Company Application.
• Selection Criteria of Mobilink GSM

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 Information regarding the qualifications and job description is provided by the

company to identify suitable candidates.
 Candidates are supposed to complete the Pre-Employment forms and then the HRM
department conducts the interviews and tests which are discussed in previous slides.
 There is a restriction by the company that the Divisional/Department Head and HRM
department must agree before the final selection of the candidate.
Following information's are required by Mobilink from the applicant:
 In case of Non-Payment employees Mobilink signs a contract of 1 year which can be

extended to another year.
 After selection the candidate is required to complete a 3 month long probationary

period.
 HRM department prepares and delivers the Employment Letters to the employee and
obtain signature of him on a copy.
 Candidates rejected or kept on file are sent regret letters.
 Hiring Committee
Mobilink’s Hiring Committee constitutes following members for hiring on all the
levels:
 Respective Department Head
 Head Of Human Resources
 President
• Appointment Letters:
 Mobilink’s appointment letters for successful candidates spells out the terms and
conditions of the employment and benefits applicable to the position.
 At the time of confirmation the concerned department is send the feedback for
confirmation.
• Orientation of new employees in Mobilink GSM

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 Objective is to inform all new employees with the basic structure and rules of
Mobilink.
 Human resource Department is responsible for orientation.
 Orientation CD regarding PMCL, Organizational charts.
 With the first week of the employment employee go through Department orientation .
 Within 30 days of employment all new employees attend a formal orientation

program which includes
1. Nature of business
2. History-philosophy and structure of company
3. Structure chain command within the company
4. Company benefit plans
5. Layout and facilities offered by the company .
• Training In Mobilink GSM
 The purpose of training is to upgrade the capabilities and efficiency of all those
employees and prepare them for more responsible positions in future.
 Provide employees with greater opportunity to grow and succeed with in the
company.
 To strengthen management and professional teams at all organizational levels. The

employees are trained technically and periodically either locally or abroad according
pre-planned programs.
 Training in Mobilink GSM upgrades capabilities of employees, provides guidance and

individual counseling.
 Construct training programs and provide employees a variety of Job skills, Technical,
Clerical and Supervisory and Managerial courses.
 Training and Development in Mobilink GSM

April 10,
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 The human resource department conducts a meeting with department heads at the end
of the training program.
 The purpose of this meting is to focus on the individual discipline and performance
during the training program.
 Then on the basis of their performance they give them advance jobs.
 They fill every position vacancy with the best qualified person obtained.
 They prefer their own employees and go outside only when fully qualified person is
not obtainable.
Following are some issues of HRM in Mobilink
 The timing although is 9 am to 5 pm, but it is adhered to as the normal employee

leaves his office not before 6 am.
 The hierarchy chart shows 3 HR managers/ coordinators for Islamabad, here as only 1
fore Lahore. This can be unjustified keeping in view that a large number of employee
work in Lahore.
 Mobilink has a formal environment which can be changed to more relax and friendly
environment.
Success of the products:

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The main success of Mobilink products is Over 5000 cities coverage, because the most of
population is live in villages and small town.
2nd main thing is they product re-engineering process is very quick, according to the market
demand
Largest Subscriber base amongst the cellular companies in Pakistan;
• Network more expanded than any other telecom company even in CHITRAL
now.
• ISO 9002 Quality Management System Certification for Billing, Engineering
Departments, continuous improvement is their main focus and as well CS Contact
Center.
• Implementation of a full Intelligent Network (IN) platform from Siemens for the
prepaid platform.
• Biggest Call Center in Pakistan, which is there to assist the customers 24 hours.
• First cellular service in Pakistan to provide network quality coverage on the M2
motorway.
• The first organized cellular network with proper customer care centers in Pakistan
on different regions.
• Bilateral roaming agreements signed with 100 countries around the world to have
true roaming service operational in 151 operators of the world.
• Mobilink GSM's allows Vehicle Tracking and Fleet Management services that are
being provided by Tracker (Pvt.) Ltd., under the brand name of C-Track, a
company licensed by Pakistan Telecom Authority (PTA). Tracker currently
operates from Karachi but can provide these facilities at all those locations where
GSM coverage is available.
Failure of the Products:

As per market survey and market experience on Mobilink I found the feed back two products
that are most unsuccessful products of Mobilink.
1. Mobilink PCO.
2. Black Barry
The failure of the PCO is:
• High cost PCO set
• The high call rate
• The Billing issues
• PCO set malfunctioning
• Card charging Issues
The failure of the Black Barry is:

• High cost of Black Barry set
• Less user friendly
• The high call rate

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• The Billing issues

• Not applicable at all class.
Service get low standard during bulk sale days due to low uncommitted engineering.
Call rates are high as compare to other net work
Stress on maximizing the customer instead of retaining existing customers i.e. providing
efficient and satisfactory services to the existing customers.
They provide fewer opportunities for the career development of their low level employees
like BDO’s.
Company doesn’t have enough HR to meet the customer requirements so they have to out
source the employees, very less engineering staff as well.
Company doesn’t have any motivational strategy for the low level employees so that lots of
employees switched when new companies launched.
A lot of shuffling in the upper management of the company due to which the company had to
face many full stops during the main run.
MNP
MNP stands for Mobile no Portability. The recent failure of the products of Mobilink is MNP.
Mobile Number Portability (MNP) enables mobile telephone users to retain their mobile
telephone numbers when changing from one mobile network operator to another. Now this is
the big challenge that is facing by the Mobilink.
Cricket SIM:
The other flop product of Mobilink is cricket sim. Jazz cricket was launched at the time of
world cup 2007.
Due to the loss of Pakistan cricket team in first round of the cricket world cup the jazz
cricket sim didn’t made place in the market

April 10,
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■ Future prospect of the organization
Mobilink has the following strengths due to which it is competing to other competitor as a
Leader of the telecommunication industry.
MULTINATIONAL EXPERIENCE:
MOBILINK has the multinational experience greater than other telecommunication
companies but one company “Telenor” has come into the market if we see in Pakistan
MOBILINK is competing to Telenor bitterly than others due to Multinational Experience.
FINANCIAL RESOURCES:
MOBILINK has the large scale financial resources due to which it can face any contingency
situation that can be occur in telecommunication industry. MOBILINK also uses these
resources in the development of the society and internal stakeholders as employees in sense
of compensating to employees through incentives, bonuses and other type of allowances to
increase the moral of them.
BRAND LOYALTY
From the past era of the MOBILINK business life cycle, MOBILINK has got the greatest
amount of Customer brand loyalty in Pakistan that has become the strength of the
MOBILINK to which MOBILINK has achieved. People here in Pakistan feel enjoying good
status while using this cellular service.
GOOD LARGE COVERAGE

In Pakistan, MOBILINK has the large scale network area of providing the services to the
customers than others; it is the also strong strength of the MOBILINK because new coming
companies are hiring the network of MOBILINK to provide their services to customers.
LOW EMPLOYEE TURNOVER
In MOBILINK, there is very low employee turnover rate due to large amount of incentives,
bonuses and ideal salary package; other factor is better job security than other competitors of
telecommunication industry.

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2008
• Contemporary Issues Raise in Mobilink
Mobilink in Pakistan is bigger cellular company but in Mobilink some issue has raised
about service due to increase in competition. Some issues are there;
1. Issue about the calling rates:
No doubt, Mobilink is the most widely used and a favorite (may be) cellular company of
Pakistan. Where most of its customer line is satisfied with the quality services, there
exists a big community of "dissatisfied customers" as well. They are confused with the
calling rates (even they are lower than before) when they check their remaining balance
after ending a call. They don’t think that Mobilink is charging them according to the call
rates for what they speak about in TV commercials and other print-medias. This
disappointment has already shifted millions of Mobilink valued customers to use the
services of their competitors mainly: Warid and Telenor. Warid attracted many millions of
potential-customers and won their trust by working on "Transparency Policies". When a
Warid user ends a call, he/she immediately receives a message detailing about the cost of
the current call and remaining balance. If I am not wrong, this policy partially helped
Warid to penetrate in Pakistani consumer market. I think Mobilink should also follow this
policy to keep its customers more reliable and attached.
If I compare Mobilink or Warid with Telenor then I can see that Telenor is a company
which believes in bringing innovation. They have world's most advanced cellular
technology and their mobile services are un-match able to both. Mobilink also believes in
innovation but they should work on this tool also. LFO (Learn From Competitor). If any
service is announced by any of its competitor then Mobilink should also add this service
to its services list. This will certainly become a psychological threat for its competitors
and on the same time it will ensure immense increase in their customer’s line. If Telenor
can raise the list of their customers by introducing new services to mobile users then why
Mobilink is not following the strategies of its direct competitors? Sometimes following
pays more than leading
2. Issue of Signal of Mobilink Service:
When we search about the issues in Mobilink, the most common issue in Pakistan is week
signal of Mobilink. Thousands of claims has made against the signal problem of
Mobilink. When we searched about the issue in Petition Spot site, overall hundreds of
petitions are there against the complaint of week signal. Some are written there.

April 10,
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a) Salma. I totally agree. Mobilink should be banned and all of their management
should be hanged.
b) Shazia KhajaWarid. Telenor is much better. Mobilink Sucks.
c) Sadia Khan. I totally agree. It never works when you need it. And call rates are very
expensive.
d) Salman Ahmedyar. ML is the worst company in the world. All the time signals down
and service is just sucked as up. I abord using this brand. But what can we say, in
Pakistan we are all corrupt from top to down. so there is no use such efforts there is
no use of it
e) Shaista Zaidi. Mobilink is an unethical company. They have a bad network and
sometiemes SMSs don't reach while they deduct you’re hard earned money.
f) Shamim. I agree with contents here, but would be frank in my analysis that there is
'no' such service of MNOs that we may term as better. Mobilink being the biggest is
the centre of attention always, but everyone else including Ufone, Warid, Telenor,
Paktel has their own share of customer infringement issues. The battle is against poor
service and not against one player.
g) Aijaz Hassan. I am using Mobilink and other cell no Mobilink is not giving me good
serves as compare to Warid an Telenor they r more cheaper and giving good service
like Telenor is giving miss call let free of cost and
h) Mohammad. I totally agree. It never works when you need it. And call rates are very
expensive
i) Adeel Farooq. I totally agree. It never works when you need it. And call rates are very
expensive.
j) Farah Usman. Mobilink is an unethical company. They have a bad network and
sometiemes SMSs don't reach while they deduct you’re hard earned money.
Solution:
1. Company must invest more for services not for advertisement.
2. Company must increase the customer loyalty by providing full time service like 24
hours and should increase the numbers of towers all over the Pakistan.
3. Company must take initiative step for new offers before the competitors.
4. Company must invest more money towards new service which attract customers and
also retain others which are already having customer of company.
For solving these issues Mobilink CEO invest $500 million in 2008 with main objective
to retain the customer and also meet the challenge of competition. His also mission is to
expand the network more city.

April 10,
Project Of Mobilink
2008
According to Naguib Sawiris, chairman of Orascom Telecom, said: "Our success in

having reached this significant milestone is not just about large-scale investments,
infrastructure and world-class services alone but being a 5,000-people organization,
where every family member has played their role."
Following are some issues of HRM in Mobilink
 The timing although is 9 am to 5 pm, but it is adhered to as the normal employee

leaves his office not before 6 am.
 The hierarchy chart shows 3 HR managers/ coordinators for Islamabad, here as only 1
fore Lahore. This can be unjustified keeping in view that a large number of employee
work in Lahore.
 Mobilink has a formal environment which can be changed to more relax and friendly
environment.
------------------------------------------------------------------------------------------------
• Reference
This project has taken this shape after consulting following references
1. Text Material (Mobilink internal mail system & Intranet)

2. Research Articles
3. Economic survey of Pakistan
• WEBSITES
1. www.mobilinkgsm.com
2. www.pta.com

International Islamic University: Prof: Muhammad Ismail Ramey

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International Islamic University: Prof: Muhammad Ismail Ramey

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International Islamic University

Prof: Muhammad Ismail Ramey

[International Islamic University, Islamabad]

Praise to Allah, Lord of the creation, the

Compassionate, the Merciful, the King of

the judgment day! You alone

We pray, and to you alone. We pray for

help, guide us to straight path, the path of

those whom you have favored, not neither

of those who have incurred your wrath,

nor of those who gone astray.

Mobilink.............................Reshaping Lives! IIUI

Headquarte Islamabad, Pakistan

Mobilink.............................Reshaping Lives! IIUI

“To be the leading Telecommunication Services Provider in Pakistan by offering innovative

Mobilink.............................Reshaping Lives! IIUI

Pakistan that also provides state-of-the-art communication solutions to its customers.

Africa and Pakistan. It is a leading mobile telecommunications company operating in seven

Mobilink.............................Reshaping Lives! IIUI

("Djezzy"), Egypt ("MobiNil"), Pakistan ("Mobilink"), Iraq ("IraQna"), Bangladesh

("Banglalink"), Tunisia ("Tunisiana") and Zimbabwe ("Telecel Zimbabwe"). Orascom

Telecom subscriber number reached over 20 million subscribers as of June, 2005.

representing a market share of approximately 61% of total mobile subscribers in Pakistan.

operations, equipment procurement, handset procurement and distribution companies, value

Added Services, and Internet operations.

and a dynamic working environment for its nearly 11,000 employees.

Mobilink.............................Reshaping Lives! IIUI

Mobilink Facts and Figures:

• Over US$ 3 million spent on CSR related activities to date.

Mobilink.............................Reshaping Lives! IIUI

• Mobile communications is often linked with an increase in productivity. In Pakistan,

Organiztional Structure of Mobilink

Mobilink.............................Reshaping Lives! IIUI

President and CEO

Chief Finance Officers

Chief Information Officer

Mobilink.............................Reshaping Lives! IIUI

Vice President Administration & Human Resources

Ali Raza Mehdi

Chief Technical Officer

Vice President Sales

Vice President Marketing

Bilal Munir Sheikh

Vice President Strategic Planning, Business Development &PMO

Vice President Customer Services

Vice President Corporate Affairs

Mobilink.............................Reshaping Lives! IIUI

 Main Products & Services

Mobilink indigo brings you a brand

level of affordability, not only

by virtue of price, but also

through its unique features of

Mobilink.............................Reshaping Lives! IIUI

freedom, convenience and

control over one's budge.

For the first time ever Mobilink

Indigo Freedom Plans:

F&F Charges Rs/min 0.99 0.75 0.63 0.50 N/A