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Class 13

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Exercise: Commas

Place commas wherever they are needed in the following sentences.

1. We went to Bar Harbor it was beautiful but did not take the ferry. 2. The ginkgo tree whose leaves turn bright yellow in the fall came to this country from Asia. 3. The address for the governor's mansion is 391 West Ferry Road Atlanta Georgia. 4. The villagers enjoyed fairs festivals and good conversation. 5. When the intermission was over the members of the audience moved back to their seats. 6. Andy took the elevator to the third floor rushed into the office and asked to see his father. 7. William is tall thin and clumsy. 8. She listened to her favorite record with close careful attention. 9. Jillian who had worked in the dress shop all summer hoped to work there again during the Christmas holidays. 10. Look for a large brick brown building on the north side of the street. 11. After eating the children played. 12. "Oh no" Max exclaimed. 13. Below the fields stretched for miles. 14. To understand the purpose of the course the student needs to read the syllabus. 15. Everyone except teachers is eligible to receive tickets. 16. Thomas Paine's pamphlet appeared on January 9 1776.

Answer: Commas
1. We went to Bar Harbor, it was beautiful, but did not take the ferry. 2. The ginkgo tree, whose leaves turn bright yellow in the fall, came to this country from Asia. 3. The address for the governor's mansion is 391 West Ferry Road, Atlanta, Georgia. 4. The villagers enjoyed fairs, festivals, and good conversation. 5. When the intermission was over, the members of the audience moved back to their seats. 6. Andy took the elevator to the third floor, rushed into the office, and asked to see his father. 7. William is tall, thin, and clumsy. 8. She listened to her favorite record with close, careful attention. 9. Jillian, who had worked in the dress shop all summer, hoped to work there again during the Christmas holidays. 10. Look for a large, brick, brown building on the north side of the street. 11. After eating, the children played. 12. "Oh no," Max exclaimed. 13. Below, the fields stretched for miles. 14. To understand the purpose of the course, the student needs to read the syllabus. 15. Everyone, except teachers, is eligible to receive tickets. 16. Thomas Paine's pamphlet appeared on January 9, 1776.

TOPIC PREVIEW: Glocalization


As the world becomes smaller through globalization different cultures are still respected. Although Canadas official languages are English and French, several bank machines in large cities have Chinese characters to assist the large number of Chinese customers living in Toronto or Vancouver. Even though Koreas Samsung has produced camera phones, they do not export them to some parts of the Middle East because some people worry they could be used to take offensive pictures of women.

DIALOGUE:
Tracy: When my friend, Dave, was studying for his MBA in France he could order beer at McDonalds. Luke: You must be joking because I do not think it is possible at other McDonalds around the world. Tracy: No, I am not kidding. It is local custom in France to drink alcohol at many places, even family restaurants. Luke: OK, I understand because as people say, "When in Rome, do as the Romans!" Tracy: You are exactly right. Luke: I appreciate when foreign companies change their style for the local customers.! Tracy: I also feel the same way. Koreans thought it was great that they could order kimchi burgers at McDonalds in Korea during the 2002 World Cup.

Glocalization is acting globally, but thinking locally. It is the idea of multinational corporations (MNCs) practicing globalization by expanding worldwide, yet tailoring their marketing and advertising strategy, or goods and services, to each of the local markets. Therefore, the company is global, yet also local. During the past decades, international corporations would have to pinpoint what part of their products would have to be altered in order to be sold in foreign markets. For example, technology items had to have the right language in their Users Manual, electrical items had to fit the walls in various regions of the world, and automobiles had to have a steering wheel on the proper side of the vehicle. This type of localizing evolved and companies also became aware of special cultural norms. They then changed their business for these different customs. The American fast-food giant, McDonalds, changed their standard uniform and meal menu in some foreign countries. McDonalds in Indonesia have their female employees wear a veil, which is normal in many Muslim countries. McDonald's in France offer a menu that includes beer. It is hoped that these differences will make American fast-food easier to swallow as it faces tough foreign competition. Finally, market rivals are checking out ways to give themselves an edge in a specific local area. Korea's LG Electronics has tried to draw Muslims in the Middle East to purchase its mobile phones. It attempts this by including software that shows the direction of Mecca. Since Muslims arc supposed to pray in this direction five times per day, this might be a special feature that they find useful. It will not likely start a revolution in the mobile phone market, but it might be just enough to tip the balance to LG when Muslim consumers decide to purchase new phones.
!

VOCABULARY:
tailoring *Customizing, making in a specific way for a special purpose -Tailoring cars for the U.K., we put steering wheels on the right side. *Changed, modified! -We altered our meeting schedule. *Changed as time went on! -The company has evolved from having 10 workers to 45.

altered evolved

cultural norms*Normal and acceptable behavior in cultures -!Learning cultural norms is important for international business. veil faces *Cloth that covers a womens head ! -She puts on her veil before leaving for work. *Confronts! -The water company faces angry customers when its service stops. *Attract! -Let's hope this new ad will draw more customers to the store. *In Saudi Arabia, holiest place for Muslims! -My boss visited Mecca on vacation.

draw Mecca

EXPRESSIONS:
pinpoint to swallow checking out an edge tip the balance *Determine exactly! -Once they pinpoint the problem then they can solve it. *To accept -!It was hard to swallow that my boss fired me. *Looking at! -Lots of customers are checking out the new store. *An advantage -!Lower prices will give the company an edge over others. *Give the advantage! -If candidates know a foreign language it will tip the balance towards them.

Shawn Achor: The happy secret to better work Barry Schwartz: The paradox of choice

Cover Letter Introduction


A cover letter: introduces you and your resume to an employer (brief overview) explains why you are applying for the job details why you are a good match for the organization and the position draws your readers' attention to specific qualifications provides a sample of your written communications skills Tailor your cover letter to: show specific needs of employers and how you meet them persuade and prove that your goals align with the organization's goals and that your skills align with the job requirements An effective cover letter: highlights the qualifications related to the position gives a brief understanding of who you are (snap judgment) provides contact information When writing your cover letter answer these questions: What kind of personality do I have? What level of education do I have? What kind of work experience do I have? What skills have you used in your past that are good matches for the job? Example skills: Leadership qualities and initiative Ability to multi-task Teamwork skills Ability to meet deadlines Ability to work independently Written and verbal communications skills Computer skills

Cover Letter Organization


Organization: Introduction, Body, and Closing
Introduction Your introduction should: Get the readers attention Introduce yourself Explain purpose of letter Explain why interested in the position/company Explain how you help the company/match the position Body Closing Your body should: Persuade why you are a good fit for the company and job Highlight concrete evidence of 2-3 skills Emphasize interest in the company Avoid using your entire resume but still use it as a source of data (the two documents should work together) Your closing should: Restate why you align with the organization Include your phone number and e-mail address Thank your readers for their consideration Example closing: o I believe my coursework and work experience in electrical engineering will help your company attain its goals. If you wish to contact me, I may be reached by e-mail at jwillis3@e-mail-link.com. I look forward to speaking with you to discuss the job further. Thank you for your time and consideration.

Before you send the cover letter: Always proofread your cover letter carefully. Give your cover letter to friends and colleagues. Listen to their suggestions and revise.

Cover Letter Format


Formatting your cover letter
1. 2. 3. 4. 5. 6. 7. 8. Limit your cover letter to one page Single-space your letter Leave a space between each paragraph Either align all paragraphs to the left of the page, or indent the first line of each paragraph to the right Use standard margins for your cover letter, such as one-inch margins on all sides of the document Center your letter in the middle of the page; in other words, make sure that the space at the top and bottom of the page is the same Leave three spaces between your closing (such as "Sincerely" or "Sincerely Yours") and typed name Sign your name in ink between your salutation and typed name

Cover Letter Examples:

Dear Mr. Robertson: While attending the job fair at the University of Dayton, I met with Ms. Kathy Anderson from your data transfer division. Ms. Anderson mentioned that Data Systems Design has a Programmer position open, and I would like to meet with you to discuss this opportunity further. For the past several years, I have followed the growth of Data Systems Design from a small, privately owned company to a multinational corporation. Based on your growth in international markets, I believe my skills in programming and systems analysis can help your company succeed in these areas. Moreover, since you are planning to expand your operations in Asia, my fluency in Japanese will help you in this market. After speaking with Ms. Anderson, I looked at your website. From your online information, its clear you are looking to compete in Asia in the networking and data transfer markets. I will graduate in May with a focus on Networking and Data Transfer Management. In fact, in Computer Science 390, I led a group of students helping to design a new online database for the Dayton YMCA. This experience will help Data Systems Design because many of your potential customers have similar needs: seamless data transfer, transparent user interface, and high-level security. Data Systems Design is a growing company with the potential to expand even further in Asian markets, and I would like to speak with you further about how my experience can help you increase your operations in countries such as Japan. I will be contacting your office next week, but if you have any questions, please call me at (xxx) xxx-xxxx or email me at xxx@xxx.xxx. I look forward to hearing from you soon. Thank you for reviewing my letter and my enclosed rsum.

Sincerely,

Xxxx Xxxxxxx

Dani Bacon !" #$%

I am writing to express my interest in a position at your school. I am a native of the United States and have been living and working for the past five years in Korea. I am a graduate of Miami University in Oxford, Ohio. I studied Business and I graduated with a major in Business Management and Organizations and three minors in Entrepreneurship, Business Legal Studies, and International Business. Also while at Miami University I spent four years on their Varsity Synchronized Skating Team and won three consecutive National Gold Medals. After graduation from Miami University, I graduated from the University of Missouri with a Masters Degree in TESOL. These experiences have helped me develop a strong work ethic, great leadership and communication capabilities, as well as efficient time management skills. I have had many opportunities to travel and study abroad while taking classes to enhance my International Business skills. In addition, living and teaching in Korea has given me a unique perspective into both the Korean culture as well as the Korean classroom. I am looking forward to utilizing my proficiencies in writing, interpersonal communication and analysis, as well as my experiences in education and in teaching in Korea. Thank you for your time and consideration. Sincerely, ! ! ! !

! ! !

! ! ! !

dbaconimask8r@aol.com ! 010.0000.0000

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