DETAIL SYLLABUS

FOR

MBA III SEMESTER

MBA III Semester Compulsory subjects

Elective Code Distribution of Marks Int Ext

Subject Title

Lectures

Total Marks

Credits

CP !"

Bus#$ess Pol#cy M&$&'eme$t

Str&te'#c

60

40

60

100

04

CP !(

Dec#s#o$ Support System % M&$&'eme$t I$)orm&t#o$ System 60 40 60 100 04

Course Co*e CP !"+

BUSI,ESS POLICY % STRATE-IC MA,A-EME,T

Course Co$te$ts

Strate ! and t"e #uest for Co$%etitive &dvanta e' Militar! ori ins of strate ! ( Evolution ) Conce%t and C"aracteristics of strate ic $ana e$ent ( Definin strate ! ( Mint*erb +s ,-s of strate ! ( Cor%orate. /usiness and 0unctional Levels of strate ! ) Strate ic Mana e$ent -rocess1 Strate ic Intent 2 Strate ! 0or$ulation' 3ision. $ission and %ur%ose ( /usiness definition. objectives and oals ( Stake"olders in business and t"eir roles in strate ic $ana e$ent ) Cor%orate Social 4es%onsibilit!. Et"ical and Social Considerations in Strate ! Develo%$ent1 Strate ic anal!sis' &nal!*in Co$%an!+s 4esources and Co$%etitive -osition ) 5r ani*ational Ca%abilit! -rofile ( Strate ic &dvanta e -rofile ( Core Co$%etence ) Distinctive co$%etitiveness1

&nal!*in Co$%an!+s External Environ$ent' Environ$ental a%%raisal Scenario %lannin ( -re%arin an Environ$ental T"reat and 5%%ortunit! -rofile 6ET5-7 ( Industr! &nal!sis ) -orter+s 0ive 0orces Model of co$%etition1 Cor%orate -ortfolio &nal!sis' /usiness -ortfolio &nal!sis ) S!ner ! and D!ser ! ) /C8 Matrix ( 8E 9 Cell Model ) Conce%t of Stretc". Levera e and fit1 8eneric Co$%etitive Strate ies' Lo: cost. Differentiation. 0ocus1 8rand Strate ies' Stabilit!. 8ro:t" 6Diversification Strate ies. 3ertical Inte ration Strate ies. Mer ers. &c;uisition 2 Takeover Strate ies. Strate ic &lliances 2 Collaborative -artners"i%s7. 4etrenc"$ent. 5utsourcin Strate ies. Tailorin strate ! to fit s%ecific industr! ( Life C!cle &nal!sis ) E$er in . 8ro:in . Mature 2 Declinin Industries1 Strate ! i$%le$entation ) -roject i$%le$entation ( -rocedural i$%le$entation ( 4esource &llocation

Boo.s Recomme$*e*+/

1. '. .. &. ).

A.A. Thompson A.J. Shrikland J.E. Gamble, Crafting and Executing Strateg ! A test for competiti"e ad"antage, Tata #c Gra$ %ill, &th Edition '(() *an+an ,as, Crafting the strateg - concept and cases in strategic management, Tata #c Gra$ %ill, '((& /a0mi A0her , 1usiness 2olic and Strategic #anagement , Tata #c Gra$ %ill 'nd Edition '((., Subha *ao 2, 1usiness 2olic and Strategic #anagement , %imala a 2ublishing %ouse 1st Edition reprint '((& 2itts, *ober A 3 4ei ,a"id, Strategic #anagement Thomson , .rd Edition '((.

Course Co*e CP !(+ System Course Co$te$ts

Dec#s#o$ Support System % M&$&'eme$t I$)orm&t#o$

Mana e$ent Infor$ation S!ste$ ' Definitions ( /asic Conce%ts. &%%lications of Infor$ation Tec"nolo !1 S!ste$ 2 Desi n' S!ste$s Develo%$ent+ Initiative Different Met"odolo ies) Life C!cle 2 -rotot!%e a%%roac" Detailed stud! on Life C!cle Desi n 2 i$%le$entation Case Stud!1 Mana erial Decision Makin . Decision $akin %rocess %roble$ solvin tec"ni;ues) "o: decisions are bein su%%orted. 0eatures of various C/IS1 Decision Su%%ort S!ste$ &n 5vervie:' 4elevance sco%e of DSS c"aracteristic and ca%abilities of DSS. Co$%onents of DSS. Classification of DSS1 Database Mana e$ent S!ste$' Sources of data ( data file environ$ent database environ$ent ( data $odels ( relevance of relational data base desi n in DSS1 Model /ase Mana e$ent s!ste$' T!%es of $odels function. ti$e. certaint!. uncertaint!. risk. structure 54 $odels. Si$on+s $odel in infor$ation s!ste$. desi n si$ulation tec"ni;ue1 Dialo eneration $ana e$ent s!ste$' <ser interface ( ra%"ics $enus ( 0or$s DSS tools ( DSS enerators ( s%ecific DSS. Constructin a DSS' Ste%s in desi nin a DSS identification of decision. buildin of M/MS ( buildin of D8MS. i$%le$entation1

Su''este* Re&*#$'s
11

=een. -eter 81>1' Decision Su%%ort S!ste$ an 5r ani*ational -ers%ective &ddison)>esle! -ub1

?1 T"eierauff. 4obert @1 Decision Support System for-effective planning ( -rentice Aall ) 19B?1 C1 =rober. Donald >1. and Au "1 @1 >atson Computer Based information System De: Eork. 19B4 41 Davis L Mic"ael >1 A Management Approach ( Mac$illan -ublis"in Co$%an!. -rentice Aall. De: @erse!. 19BB1 ,1 &ndre: -1 Decision Support System Engineering. Sa e. @o"n >ile! 2 Sons. De: Eork. 19911

CP !0+ SUMMER TRAI,I,- PRO1ECT &t t"e end of second se$ester. all students :ill "ave to under o su$$er trainin of 6 ) B :eeks :it" an industrial. business of service or ani*ation b! takin u% a %roject stud!1

MBA III Semester Elect#2e F#$&$c#&l M&$&'eme$t

Elective Code Distribution of Marks Int Ext

Subject Title

Lectures

Total Marks

Credits

5- C0, &

-roject -lannin Mana e$ent

&nal!sis

60

40

60

100

04

5- C06 &

>orkin Ca%ital Mana e$ent

60

40

60

100

04

5- C0F &

Direct Taxation

60

40

60

100

04

5- C0B &

Securit! &nal!sis Mana e$ent

-ortfolio

60

40

60

100

04

5- C09 &

0inancial Institution 2 Markets

60

40

60

100

04

MBA Semester III

Spec#&l#3&t#o$+ / F#$&$ce

Elect#2e OP !4 A+ Projects Pl&$$#$'5 A$&lys#s &$* M&$&'eme$t

Course Co$te$ts

8eneration and Screenin of -roject IdeaG Ca%ital Ex%enditureG I$%ortance and DifficultiesG Market De$and and Situational &nal!sisG Tec"nical &nal!sisG 0inancial &nal!sisG &nal!sis of -roject 4iskG 0ir$ 4isk and Market 4iskG Social Cost /enefit &nal!sisG Multi%le -rojects and ConstraintsG Det:ork Tec"ni;ues for -roject Mana e$entG -roject 4evie: and &d$inistrative &s%ectsG -roject 0inancin in IndiaG -roble$ of Ti$e and Cost 5verrun in -ublic Sector Enter%rises in IndiaG &ssess$ent of t"e Tax /urdenG Environ$ent &%%raisal of -rojects1

Boo.s Recomme$*e*+/ 1. ,esai, 5asant, 2ro+ect #anagement, %imala a 2ublication %ouse, '((6. '. Singh, 7arendra, 2ro+ect #anagement 3 control, %imala a 2ublication %ouse, '((6. .. 2.C./. *ao, 2ro+ect #anagement 3 Control, Sultan Chand 3 Sons, '((8. &. #a lor, 2ro+ect #anagement, 2earson Education, .rd Edition '((8. ). Ghattas , pretical 2ro+ect #anagement, 2earson Education, '((8.

61 &"uja. 8 = 2 8u%ta. 4avi1 Systematic Approach to Income Tax. &lla"abad. /"arat La: Aose. 199F1 F1 /"alla. 31=1 Modern or!ing Capital Management1 De: Del"i. &n$ol. 199F1

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / F#$&$ce

Elect#2e OP !6 A+ 7or.#$' C&p#t&l M&$&'eme$t Course Co$te$ts Conce%t of >orkin Ca%ital Mana e$ent. I$%ortance of >orkin >orkin Ca%ital. Esti$atin Ca%ital. =inds of >orkin Ca%ital 4e;uire$entsG

Ca%ital. 0actors Deter$inin Mana in

>orkin

Mana e$ent of Cas" ( Motives for Aoldin

Cas" and $arketable securitiesG Cas" S!ste$.

t"e Cas" 0lo:s. T!%es of Collection S!ste$s. Cas" Concentration Strate ies.

Disburse$ent Tools. Invest$ent in Marketable SecuritiesG 4eceivable Mana e$ent ( Deter$inin t"e &%%ro%riate 4eceivable -olic!. Mar inal &nal!sis. Credit &nal!sis and Decision. Aeuristic &%%roac". Discri$inant &nal!sis. Se;uential Decision &nal!sisG Inventor! Mana e$ent ( =inds of Inventories. /enefits and Costs of Aoldin Inventories. Inventor! Mana e$ent and 3aluation. >orkin Ca%ital Mana e$entG Inventor! Control ModelsG S"ort)ter$ financin G -ro ra$$in

Inte ratin >orkin Ca%ital and Ca%ital Invest$ent -rocessG Monetar! S!ste$G Mone! Market in IndiaG /ankin S!ste$ in IndiaG t"e 4estructurin -rocessG >orkin Ca%ital Control and /ankin -olic! in IndiaG Instru$ents of t"e International Mone! MarketG Mana in S"ort)ter$ International Transactions1 Boo.s Recomme$*e*+/
1. Sharma ,., 9orking Capital #anagement, %imala a 2ublication %ouse '(() '. 2eriasam '((6 2., 9orking Capital #anagement, %imala a 2ublication %ouse 9orking Capital #anagement Excel 1ooks

.. /rish *angara+an, Anil #isra, '(() &. 1hattachara '((6

, 9orking Capital #anagement Strategies 3 Techni:ues, 2%;

). 5./. 1hall, 9orking Capital #anagement, Anmol 2ublications '((6

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / F#$&$ce

Elect#2e OP !8 A+ D#rect T&9&t#o$

Course Co$te$ts
Definitions. /asic conce%t. %erson. &ssess$ent !earG %revious !ear. assesses. 4esidential statusG Incidence of tax. inco$e exe$%t fro$ tax1

Comput&t#o$ o) I$come u$*er :&r#ous ;e&*s

Inco$e under "ead salar!' Meanin of salar!. /asis of c"ar e of salar! inco$e. different for$s of salar!. different for$s of allo:ances. %er;uisites. %er$issible deductions fro$ salar! inco$e. tax treat$ent of %rovident fund 2 a%%roved su%erannuation fund. s%ecial tax treat$ent of salar! inco$e of non resident tec"nicians. deduction under section)B0C. 0/T1

Inco$e fro$ "ouse %ro%ert!' /asis of c"ar e. %ro%ert! inco$e not c"ar e to tax. basis of co$%utin inco$e fro$ let out "ouse %ro%ert!. co$%utin inco$e fro$ self occu%ied %ro%ert!1

I$come t&9 P&yme$t &$* Assessme$t

Tax deduction at sourceG advance taxG self)assess$ent taxG assess$ent %rocedure re ular and best jud $ent assess revision. rectification and a%%eal. %rovision relatin to interest and refund of tax1

Boo.s Recomme$*e*+/
11 Direct Taxes ( La: and -ractice ( 3inod Sin "nia ?1 Direct Taxes ( 4avi =is"ore C1 Direct Taxes ( @1 -1 @ak"oti!a 41 Direct Taxes) &"uja ,1 /are &cts and rules of t"e relevant taxes

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / F#$&$ce

Elect#2e OP !< A+ Secur#ty A$&lys#s % Port)ol#o M&$&'eme$t Course Co$te$ts Invest$ent ( 4eturn and 4iskG 5bjectives of Securit! &nal!sisG Markets and /rokersG Invest$ent Co$%aniesG Market Indices and 4eturnG Securit! Credit 4atin sG De: Issue MarketG -rocedure for Listin of SecuritiesG Stock Market &nal!sis ( 0unda$ental and Tec"nical &%%roac". Efficient Market T"eor!G 5%erations of Indian Stock MarketG 4ecent Develo%$ents in t"e Indian Stock MarketG Invest$ent &venuesG De otiable and Don De otiable Invest$ent &venues. Invest$ent Instru$ents of t"e Mone! Market1 -ortfolio Mana e$ent ( -ortfolio &nal!sis. -ortfolio Selection. -ortfolio Evaluation. -ortfolio 4evision. 5%ti$u$ -ortfolio. -ortfolios of t:o 4isk! Securities. T"e Efficient 0rontier. Constructin Efficient 0rontier. Tracin t"e efficient frontier. Constructin t"e 5%ti$u$ -ortfolio. -ortfolio Invest$ent -rocess. International Diversification1 Boo.s Recomme$*e*+/
1. '. .. &. ). Singhi 2reeti, ;n"estment #anagement, %imala a 2ublication %ouse, '((8 A"adhani, 5.A, Securit 2ublication %ouse Sudhindra 1hat, Securit '((6 Chandra 2rasanna, ;n"estment Anal sis and 2ortfolio #anagement, Tata #cGra$ %ill '((8 '(() Geoffre A %irt, <undamental of ;n"estment #anagement, Tata #cGra$ %ill Anal sis and 2ortfolio #anagement, %imala a '((8 Anal sis and 2ortfolio #anagement, Excel 1ooks

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / F#$&$ce

Elect#2e OP != A+ F#$&$c#&l I$st#tut#o$ % M&r.ets Course Co$te$ts

Develo%$ents since 1991)4ecent Trends)4ole of 0inancial Inter$ediaries in a financial s!ste$) 3arious financial inter$ediaries )introduction to bankin s!ste$ )T!%es of bank (Instru$ents. Ter$s like D-&s

Stud! of various interest rates) S"ort Ter$)E$er ence of 4e%ose rate as t"e benc"$arks rate in t"e s"ort ter$)0loatin and fixed rates of interest)LI/54. MI/54 and MI/ID

4/I)4ole %la!ed b! t"e$)Salient features of status overned b! t"e$) Monetar! -olic!. 0iscal -olic!. <nion 68overn$ent7 /ud et and its I$%lications

Co$$ercial /ankin )Mana e$ent of assets and liabilities) Effect of 4/I %olicies on t"e o%erations co$$ercial banks)4ecent refor$s in /ankin sector)4ecover! of debts) Calculation of EMIs E$er in trends in bankin like e bankin . $obile bankin . credit bankin

Don)/ankin 0inancial Co$%anies) 0unctions of D/0Cs T!%es and 4/I 8uidelines. -ricin of %roducts and services in financial service sector1

Boo.s Recomme$*e*+/

1. '. .. &. ).

Sri"asta"a 3 7igam, #anagement of ;ndian <inancial ;nstitutions, %imala a 2ublication %ouse, '((. Gordon 3 7atara+an, <inancial #arkets 3 ;nstitutions, %imala a 2ublication %ouse, '((& ,r. *. 7andagopal 3 ,r. 5. Sri"id a, Emerging <inancial #arkets, Excel 1ooks '((6 Saunders, <inancial #arkets 3 ;nstitutions, Tata #cGra$ %ill, '((6 /ohn, <inancial ;nstitutions and #arkets, Tata #cGra$ %ill, '((6

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA III Semester Elect#2e M&r.et#$' M&$&'eme$t

Elective Code Distribution of Marks Int Ext

Subject Title

Lectures

Total Marks

Credits

5- C0,/

Consu$er /e"aviour

60

40

60

100

04

5- C06/

&dvertisin Mana e$ent

60

40

60

100

04

5- C0F/

Strate ic Marketin

60

40

60

100

04

5- C0B/

Industrial Marketin

60

40

60

100

04

5- C09/

Services Marketin 2 /rand Mana e$ent

60

40

60

100

04

MBA Semester III

Spec#&l#3&t#o$+ / M&r.et#$' M&$&'eme$t

Elect#2e OP !4B' CO,SUMER BE;A:IOUR Course Co$te$ts Introduction to Consu$er /e"aviourG Consu$er /e"aviour and Marketin Strate !G Consu$er Involve$ent and Decision Makin G Infor$ation Searc" -rocessG Evaluative Criteria and Decision 4ulesG Consu$er MotivationG Infor$ation -rocessin and Consu$er -erce%tionG Consu$er &ttitudes and &ttitude C"an eG Influence of -ersonalit! and Self Conce%t on /u!in /e"aviourG -s!c"o ra%"ics and Lifest!leG 4eference 8rou% InfluenceG Diffusion of Innovation and 5%inion Leaders"i% 0a$il! Decision Makin ' Industrial /u!in /e"aviourG Models of Consu$er /e"aviourG Consu$er /e"aviour &uditG Consu$er /e"aviour Studies in India1

Boo.s Recomme$*e*+/
1. '. .. &. ). A. 6. 2ETE* =4S=7, Consumer 1eha"ior 3 #arketing Strateg >Special ;ndian Edition?, Tata #c Gra$ %ill Edition, @68((6(A(1)81 %a$kinsB1estBCone , Consumer 1eha"ior, Tata #c Gra$ %ill @th EditionB'((6 Schiffman,/anuk, Consumer 1eha"ior , 2earson 8th EditionC'((& Assael,%enr , Consumer 1eha"ior, And #arketing Action, Thomson 4earning Ath Edition '((1 Chuna$ala SA, Commentar on Consumer 1eha"ior %imala a 2ublication, 'nd *e"ised Edition '(() Soloman, Consumer 1eha"ior - 1u ing %a"ing and being, Solomonan 8th Edition '((8

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / M&r.et#$' M&$&'eme$t

Elect#2e OP !6B+ AD:ERTISI,- MA,A-EME,T

Courses Co$te$ts &dvertisin )-ur%ose and 0unctions)&dvertisin -rocess)&dvertisin in t"e Marketin Mix) 3arious &%%roac"es &dvertisin & enc!)0unctions) &dvertisin $odern &dvertisin & enc!1 & enc! %artners"i%)Services offered b! t"e

Conce%t of co%!)Ele$ents of co%! and Messa e)Media objectives)Media -lan)0actors influencin Media Selection)T!%es of Media1 Conce%ts of 4eac". 0re;uenc! and 8ross 4atin i$%lications1 &dvertisin &%%ro%riation)Met"ods and Si nificance &dvertisin Effectiveness)Tests and Tec"ni;ues Event Mana e$ent) Tec"ni;ues and Si nificance Sales -ro$otion as -ro$otion Tool)T!%es of Sales -ro$otion Tec"ni;ues)Evaluation of Sales -ro$otion Sc"e$es -ublicit! (0or$s of -ublicit!) Tec"ni;ues ado%ted Boo.s Recomme$*e*+/
1. '. .. &. ). A. 1elch, Ad"ertising and 2romotion- An ;ntegrated #arketing, S;E, Tata #c Gra$ %ill Edition, @68((6(1&&@A) /umar 7 #ittal * , Ad"ertising #anagement, Amol 2ublication, 1st Edition '((' 1elch George 1elch #ichel, Ad"ertising and 2romotion, Tata #c Gra$ %ill 1'th *eprint Ath Edition '((. 1atra , # ers and Aaker , Ad"erting #anagement, 2earson, 'nd *eprint '((. Chuna$ala SA, Ad"ertising Sales and 2romotion #anagement, %imala a 2ublication .rd *e"ised Edition '((8 Clo$, 1ack, ;ntegrated Ad"ertising , 2romotion and #arketing Communication, 2earson, .rd Edition '((6

%oints)Si nificance of ratin

and its

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / M&r.et#$' M&$&'eme$t

Elect#2e OP !8B' STRATE-IC MAR>ETI,-

Courses Co$te$ts Market Situation &nal!sisG &nal!sis of Co$%etitor+s Strate ies and Esti$atin t"eir 4eaction -attern and Co$%etitive -ositionG Market Leader Strate ies ( Ex%andin t"e Total Market. -rotectin Market S"are. Ex%andin Market S"areG Market C"allen er Strate ies ( C"oosin and &ttack Strate !. Market 0ollo:er Strate iesG Market Dic"er Strate iesG Co$%etitive Market Strate ! for E$er in Industries. Declinin Industries and 0ra $ented IndustriesG /alancin Custo$er and Co$%etitor 5rientations. Industr! Se $entation and Co$%etitive &dvanta eG -roduct Differentiation and /rand -ositionin . Co$%etitive -ricin . Co$%etitive &dvertisin . 4ole of Sales -ro$otion in Co$%etitive Marketin 1

Su''este* Re&*#$'s
1. =r"ille C 9alker, #arketing Strategic, Tata #c Gra$ %ill, Ath Edition '((8 '. Singh, 7arendera, Strategic #anagement 3 #arketing , %imala a 2ublication '((& .. /otler, /eller, /oshi and Jha, #arketing #anagement - A south Asian perspecti"e 2rentice %all @th Edition '((8 &. %oole , #arketing Strateg , 2earson, '((8 ). ,a"id Cra"ens, Strategic #arketing , Tata #c Gra$ %ill, @th Edition '((8

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / M&r.et#$' M&$&'eme$t

Elective OP 308B: INDUSTRIAL MARKETING

Courses Co$te$ts
T"e Industrial Marketin S!ste$)-artici%ants.C"annels Dature of Industrial Marketin ) Industrial Marketin 3s1 Consu$er Marketin )Econo$ics of Industrial De$and)T"e 4esellers Market <nderstandin IndustrialMarket)5r ani*ational Custo$ers./u!ers+stren t"s.De otiation Skills. 8overn$ent a encies Classif!in Industrial -roducts)0or$attin C"annel Strate !)C"annel Lo istics -rice Deter$inants for Industrial -roducts)-rice Decision &nal!sis Dature of Industrial /u!in )Inter%ersonal d!na$ics of Industrial /u!in Strate ic -lannin -rocess in Industrial Marketin )Se $entin .Tar etin and -ositionin Industrial -roducts C"annel Structure for Industrial %roducts)0or$ulatin C"annel strate !)C"annel Lo istics Industrial Marketin in t"e International Environ$ent Books Recomme !e!:" 1. '. .. &. ). Cherunilam <rancis, ;ndustrial #arketing, %imala a 2ublication '((& # Go"ind *a+an, ;ndustrial #arketing, 5id a 5ikas '((8 *eeder, ;ndustrial #arketing - Anal sis 2lanning and Control, 2rentice %all, 'nd Edition '((6 %ill *.#. and =thers, ;ndustrial #arketing, A.;.T.1.S. 2ublisher 3 ,istributors ,elhi &th Edition '((. %a"aldar /./., ;ndustrial #arketing, Tata #c Gra$ %ill, 'nd Edition

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / M&r.et#$' M&$&'eme$t

Elect#2e OP !=B+ SER:ICES MAR>ETI,- % BRA,D MA,A-EME,T

Courses Co$te$ts Service Industr! ) Introduction. Dature of Services. C"aracteristics of Services. Classification of Services ) I$%ortance of Service Marketin 0our IHs of services ) Intan ibilit!. Inconsistenc!. Inse%arabilit! and Inventor! 4elations"i% Marketin in Services Marketin 4elations"i% Marketin in Services Marketin ) T"e -rocess. 4ole and I$%lications of

Services Market Se $entation ) -ositionin and Differentiation of Services Distribution Strate ies for Services ) C"allen es in Distribution of Services ) Services #ualit! ) Service #ualit! Models ) Measurin Service #ualit! ) Service 8uarantee -ersonal Sellin ) &dvertisin and Sales -ro$otion in Service Industr! Custo$er Service in Service Marketin ) Monitorin and Measurin custo$er satisfaction ) Aandlin co$%laints effectivel! 4ole and Si nificance of /randin in t"e -ro$otion ) -rocess of /rand Creation ) Conce%ts of /rand I$a e and /rand Identit! ) /rand 3aluation Differentiatin brands fro$ t"e co$%etitors ) Stud! of /rand E;uit! ) Mana in /rands over ti$e ) /rand -ositionin and Consu$er /e"aviour ) 4etail /rands 3s1 ManufacturersH /rands /ooks 4eco$$ended')
1. '. .. &. ). A. 7argundkar, Ser"ices #arketing- Text 3 Cases, Tata #c Gra$ %ill Edition,@68((6(A1A.18 Shah+ahan, Ser"ices #arketing, > Concepts, 2ractices, Cases?, %imala a 2ublications '((6 S.%. Jha, Ser"ices #arketing, %imala a 2ublications '((6 *agendra 7argundkar, Ser"ices #arketing Text and Cases, Tata #c Gra$ %ill '((A *ao, Ser"ices #arketing 2earson, '((8 Aarsh 5 5arma, 1rand #anagement , Excel 1ooks '((6

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA III Semester Elect#2e

;UMA, RESOURCE MA,A-EME,T

Elective Code

Subject Title

Lectures

Distribution of Marks Int Ext

Total Marks

Credits

5- C0, C

Mana e$ent 5f Industrial 4elations

60

40

60

100

04

5- C06 C

-ersonnel &d$inistration ) &%%lication 2 -rocedure

60

40

60

100

04

5- C0F C

Trainin 2 Develo%$ent

60

40

60

100

04

5- C0B C

5r ani*ational Develo%$ent

60

40

60

100

04

5- C09 C

Au$an 4esource -lannin &nd Develo%$ent

60

40

60

100

04

MBA Semester III

Spec#&l#3&t#o$+ / ;um&$ Resource M&$&'eme$t

Elect#2e OP !4 C+ Course Co$te$ts

M&$&'eme$t o) I$*ustr#&l Rel&t#o$s

11 Industrial 4elations -ers%ectivesG Industrial 4elations and t"e E$er in Socio)econo$ic ScenarioG Le al 0ra$e :ork of Industrial 4elationsG ?1 4ole and 0uture of Trade <nionsG T"e Ma"aras"tra 4eco nition of Trade <nions 2 -revention of <nfair Labor -ractices &ct. 19F1 Entire &ct C1 Disci%line and 8rievance Mana e$entG 41 T"e Industrial Dis%utes &ct. 194F. Definitions of Industr!. >ork$an and Industrial Dis%ute ) &ut"orities under t"e &ct(-rocedure. -o:ers and Duties of &ut"orities ( Strikes and Lock outs ( La! off &nd 4etrenc"$ent ( S%ecial -rovisions relatin to La!off. 4etrenc"$ent and Closure in certain establis"$ents ,1 T"e Industrial E$%lo!$ent 6Standin 5rders7 &ct. 1946 Entire &ct ( -rinci%les of Datural @ustice 61 De otiation and Collective Settle$entsG -artici%ative Mana e$ent and Co)o:ners"i%G -roductive /ar ainin and 8ain S"arin G E$%lo!ee E$%o:er$ent

Boo.s Recomme$*e*+/
1. John A <ossum, 4abour *elations, #cGra$ %ill, 1(th Edition '((@. '. John 1udd, 4abour *elations, #cGra$ %ill, 'th Edition '((8. .. #. Arora, ;ndustrial *elations, Excel 1ooks, '((6. &. 1.,. Singh, ;ndustrial *elations, Excel 1ooks, '((6. ). S.C. Sri"asta"a, ;ndustrial *elations 3 4abour la$, 5ikas 2ublications, )th A. Edition '((8. 6. Saram A.#. ;ndustrial *elalroning concepthal legal frame$ole, %imala a 8. publication,'((8.

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / ;um&$ Resource M&$&'eme$t

Elect#2e OP !6 C+ Perso$$el A*m#$#str&t#o$ / Appl#c&t#o$ % Proce*ure

Course Co$te$ts

11 -ersonnel &d$inistration ( Definition. Dature. 5bjectives. -rinci%les1 ?1 -ersonnel -olic! ( Definition. Sco%e. -rocess. 5bjectives. Contents of -ersonnel file 2-ersonnel audit. -ersonnel De%art$ent Structure. %ro%er Environ$ent around factor!1 C1 8eneral Co$$unication ( Draftin of a%%oint$ent orders. Intervie: Letters. -ro$otion. Transfer 2 &%%reciation Letters. Dotices 2 Circulars 6&ll T!%es7 41 >a e 2 Salar! &d$inistration ( 8eneral consideration in :a e 2 Salar! ad$inistration ( 5bjectives 2 %rinci%les. Ti$e kee%in . &ttendance. Statutor! 4eturns ( TDS. -rofessional Tax. 0or$ 16 6&7 -0 2 ESI 4eturns1 ,1 Disci%linar! &ction Co$$unication ( Sus%ension 5rders. s"o: cause. Dotices. $e$o. c"ar e s"eet. :arnin . letter of ter$ination 2 dis$issal1 61 Calculations ( Calculation for su%erannuation. ratuit! 2 bonus F1 C"allen es of $odern %ersonnel $ana er1

Boo.s Recomme$*e*+/
1. 2. subba *ao, 2ersonal 3 %uman *esource #anagement, %imala a 2ublishing %ouse, #ilen 7uim Edition '(((. '. /itt = locker, 1usiness 3 Administrati"e Communication, #cGra$ %ill 8th Edition '((8. .. #ichel s %anner, Communication in 1usiness 3 professional settings, #cGra$ %ill, 1@@8. &. *udraba Sa"ara+ #.7, , namic 2ersonal Administration, %imala a 2ublishing %ouse, '((8. ). #amoria 3 Gankar, 2ersonal #anagement, Atimala a 2ublishing %ouse, '((8.

A. Chandra 1ose, 2rinciples of #anagement 3 Administration, 2rentice hall of ;ndia '((6.

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / ;um&$ Resource M&$&'eme$t

Elect#2e OP !8 C + TRAI,I,- % DE:ELOPME,T

Course Co$te$ts

Introduction To Trainin Conce%t' Definition. Meanin . Deed 0or Trainin . I$%ortance 5f Trainin . 5bjectives 5f Trainin . Conce%ts 5f Education. Trainin &nd Develo%$ent. 5vervie: 5f Trainin 0unctions. T!%es 5f Trainin . -rocess 5f Trainin ' Ste%s In Trainin . Identification 5f @ob Co$%etencies. Criteria 0or Identif!in Trainin Deeds 6-erson &nal!sis. Task &nal!sis. 5r ani*ation &nal!sis7. &ssess$ent 5f Trainin Deeds. Met"ods &nd -rocess 5f Deeds &ssess$ent. Desi nin &nd I$%le$entin & Trainin -ro ra$' Trainer Identification. Met"ods &nd Tec"ni;ues 5f 5f Trainin . Evaluation 5f Trainin -ro ra$' T"eor!. Trainin . Desi nin & Trainin Module 6Cross Cultural. Leaders"i%. Trainin T"e Trainer. C"an e7. Mana e$ent Develo%$ent -ro ra$. /ud etin =irk%atrick Model 5f Evaluation. CI45 Model. Cost)/enefit &nal!sis. 45I 5f Trainin . Learnin ' -rinci%les 5f Learnin . T"eories 5f Learnin . 4einforce$ent T"eor!. Social Learnin Learnin I5nline Learnin . Distance Learnin 1 &ndra o !. 4esistance To Trainin . Tec"nolo ! In Trainin ' C/T. Multi$edia Trainin . E)

Boo.s Recomme$*e*+/
1. *a mond Andre$ 7oe, Emplo ee Training 3 ,e"elopment, #cGra$ %ill, &thEdition '((@. '. *./. Shau, Training for ,e"elopment, Excel 1ooks, '((6. .. ,*. 1. *athan *edd , Effecti"e %uman resource Training 3 ,e"elopment stateg , %imala a 2ublishing, 1st Edition '((8. &. 2.4 *ao, Training 3 ,e"elopment, Excel 1ooks, 1st Edition '((8. ). #unish 5ohra, #anagement training 3 ,e"elopment, Anmol 2ublication 1st Edition '((A. A. 4eslie *ao, %o$ to plan 3 ,esign Training 2rogrammes, ;nfinit 1ooks 1st Edition '((..

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / ;um&$ Resource M&$&'eme$t

Elect#2e OP !< C+OR-A,I?ATIO,AL DE:ELOPME,T

Course Co$te$ts 11Introduction to 5r ani*ational Develo%$ent 65D7 Definin 5D I$%ortant c"aracteristics of 5D 3alues. /eliefs and &ssu$%tions underl!in t"e field of 5D ?1 0oundations of 5r ani*ational Develo%$ent 5r ani*ation C"an e ( an 5vervie: Models of C"an e Mana e$ent S!ste$s T"eor! -arallel Learnin Structure &ction 4esearc" C1 -rocess of 5r ani*ational Develo%$ent a1 Dia nosis >"! dia nosis ) I$%ortance of correct dia nosis in success of 5D SIJ /5J $odel. F S 0ra$e:ork. 5r ani*ational Iceber Model 0orce 0ield &nal!sis b1 5D Interventions Introducin t"e ter$ interventions T!%es of Interventions ) Tea$. T"ird -art!. Structural and Co$%re"ensive Tea$ Interventions >"at are Tea$s and Effective Tea$s Sta es of Tea$ Develo%$ent 8estalt &%%roac" 4ole of &nal!sis Tec"ni;ue Interde%endenc! Exercise 4ole De otiation

&%%reciations and Concerns Exercise 3isionin 4es%onsibilit! C"artin &%%reciative In;uir! Structural Interventions Scio)Tec"nical S!ste$s as an intervention >ork 4edesi n #ualit! of >ork Life T#M 4een ineerin Co$%re"ensive Interventions 8rid 5D Confrontation Meetin 5D Consultant C"oosin t"e 5D Consultant 4ole of t"e 5D Consultant Co$%etencies of t"e 5D Consultant Et"ical issues in 5D Consultin 5r ani*ational -o:er and -olitics

Boo.s Recomme$*e*+/
1. '. .. &. ). A. 6. 8. ,r. 4.#. 2rasad, =rgani0ational 1eha"ior, Sultan Chand 3 SonDs, &th Edition *eprint '((8. Appannaiah *edd 3 /a"itha, =rgani0ation 1eha"ior, %imala a 2ublication %ouse, '((8. As$athappa ./, =rgani0ation 1eha"ior, %imala a 2ublication %ouse, '((8. Appannaiah *edd 3 ,esai, #anagement 3 1eha"ioral process, %imala a 2ublishing %ouse, '((8. #ishra #.7, =rgani0ational 1eha"ior corporate de"elopment, %imala a 2ublishing, %ouse,'((8. 2attana ak 3 *a ishankar, =rgani0ational de"elopment skills for competiti"e Edge, %imala a 2ublishing house, '(((. 1 9endell <rench 3 cecil % bell of uni"ersit of 9ashington 3 *obert A 0a$acki uni"ersit of Colorado 1oulder, =rgani0ational de"elopment 3 Transformation >#anaging effecti"e change?, #cGra$ %ill Companies, Ath Edition '((@. ;an plamer *ichard ,unford and gib Akin, uni"ersit of 5irginia, #anaging organi0ational change, #cGra$ %ill companies, '((A.

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / ;um&$ Resource M&$&'eme$t

Elect#2e OP != C + ;um&$ Resource Pl&$$#$' &$* De2elopme$t

Course Co$te$ts 11Macro level Man%o:er -lannin and Labour $arket &nal!sisG 5r anisational Au$an 4esource -lannin G ?1 Stock Takin ' >ork 0orce 0lo: Ma%%in G & e and 8rade Distribution Ma%%in G Models and Tec"ni;ues of Man%o:er De$and and Su%%l! 0orecastin G C1/e"avioural 0actors in Au$an 4esource -lannin ( >asta e &nal!sisG 4etentionG 4ede%lo!$ent and Exit Strate iesG 41Career Mana e$ent and Career -lannin G -erfor$ance -lannin G -otentials &%%raisal and Career Develo%$entG ,1A4D Cli$ateG CultureG #>L and Mana e$ent of C"an eG T#M and A4D Strate iesG A4D in Strate ic 5r ani*ationsG 61Au$an 4esource Infor$ation S!ste$G Au$an 4esource 3aluation and &ccountin 1 Boo.s Recomme$*e*+/
1. ,r. 4.# 2rasad, %uman *esource #anagement, Sultan Chand 3 sons, ' nd Edition *eprint '((@. '. ,r. 2.C. Tripathi, %uman *esource ,e"elopment, Sultan Chand 3 Sons ) th renised Edition *eprint '((@. .. ,r. C.1. Gupta, %uman *esource #anagement, Sultan chand 3 sonDs, '((@. &. %. John 1ernardin, <lorida Atlantic, ECboca *aton, %uman *esource #anagement, #cGra$ %ill, '((1. ). George ,reher ;ndian a uni"ersit 1loomington 3 Thomas 9 ,oughhert uni"ersit of #issouri Columbia, %uman resource strateg A eha"ioral perspecti"e for the general manager, #cGra$ %ill companies, '((1. A. ,ipak /umar 1hattachar a, %uman *esource 2lanning, Excel 1ooks, '((6. 6. 1is$anath Ghosh, %uman *esources de"elopment 3 #anagement, 5ikas, '((8.

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA III Semester Elect#2e Pro*uct#o$ % Oper&t#o$ M&$&'eme$t

Elective Code Distribution of Marks Int -roduction -lannin and Control 5- C0, D 60 40 60 100 04 Ext

Subject Title

Lectures

Total Marks

Credits

5- C06 D

-urc"asin and Materials Mana e$ent

60

40

60

100

04

5- C0F D

Total #ualit! Mana e$ent

60

40

60

100

04

5- C0B D

&%%lied 5%erations 4esearc"

60

40

60

100

04

5- C09 D

Lo istics Mana e$ent

60

40

60

100

04

!MBA Semester III

Spec#&l#3&t#o$+ / Pro*uct#o$ % Oper&t#o$ M&$&'eme$t

Elect#2e OP !4 D+ Pro*uct#o$ Pl&$$#$' &$* Co$trol

Course Co$te$ts -roduction -lannin and Control 0unctionG Material 4e;uire$ent -lannin G -roduction) re ate -lannin G and ControlG @ust)in)Ti$e -roductionG Line /alancin G inventor! S!ste$sG 0orecastin for Inventor! and -roduction ControlG & @ob S"o% -lannin G Sc"edulin -lannin

for Ai " 3olu$e Standardi*ed -roductsG -rocedures and Docu$entation in

-roduction -lannin and ControlG &%%lication of Co$%utersG E4-1 Su''este* Re&*#$'s 11 ?1 C1 41 ,1 C"ar!. -roduction and 5%erations Mana e$ent. Tata Mc 8ra: Aill Edition. 9FB00F0091,C, /urbid e. @o"n L1 "rinciples of "roduction Control1 London. Donald and Evans. 19B11 Cauban . Ted C1 #eadings on "roduction "lanning and Control1 8eneva1 IL51 8reene. @a$es A1 "roduction and Inventory Control $and%oo!1 De: Eork. Mc8ra: Aill. 19BF1 Mc Leave!. Dennis > and Darasi$"an. S1 L1 "roduction and Inventory Control& /oston. &ll!n and /acon1 19B,1

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / Pro*uct#o$ % Oper&t#o$ M&$&'eme$t

Elect#2e OP !6 D+ PURC;ASI,- A,D MATERIALS MA,A-EME,T Course Co$te$ts 4ole of -urc"asin and Material Mana e$ent ( 5bjectives1 5r anisation and Interrelations"i%. Deter$ination and Descri%tion of Material #uantit!. Material -lannin in -us" and -ull S!ste$. M4- and @ITG Deter$ination and Descri%tion of Material #ualit! ( 4eceivin and Inco$in #ualit! Ins%ection. &cce%tance Sa$%lin -lans. 3endor)-rocess Ca%abilit!G Cost)4eduction Tec"ni;ues ( Standardisation. Si$%lification 2 3ariet! 4eductionG 3alue &nal!sis and En ineerin . Make or /u! Decisions. -urc"asin 4esearc". Sources of Su%%l!. -rice Deter$ination and De otiation. 3endor 4atin . Selection and Develo%$entG Le al &s%ects of -urc"asin . -ublic -urc"asin and Tenderin G International -urc"asin )-rocedures and Docu$entationG -urc"asin of Ca%ital E;ui%$ent ( &%%raisal Met"ods. Evaluatin Su%%liers Efficienc!. Stores La!out. Classification and CodificationG Material Lo istics ( >are"ousin Mana e$ent. Material "andlin . Traffic and Trans%ortation . Dis%osal of Scra%. Sur%lus and 5bsolete MaterialsG Inventor! Control of S%are -arts. Materials Infor$ation S!ste$1 Su''este* Re&*#$'s 11 &nsari & and Modarress /1 'IT "urchasing& De: Eork. 0ree -ress. 19901 ?1 /ail! - etc1 "urchasing "rinciples and Management1 London. -it$an. 19941 C1 /urt. David D1 "roactive "rocurement1 En le:ood Cliffs. De: @erse!. -rentice Aall Inc1. 19941 41 Dobler. D >1 etc1 "urchasing and Materials Management( De: Eork. Mc8ra: Aill. 19901

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / Pro*uct#o$ % Oper&t#o$ M&$&'eme$t

Elect#2e OP !8 D+ TOTAL @UALITY MA,A-EME,T Course Co$te$ts /asic Conce%t of Total #ualit! 6T#7G Evolution of Total #ualit! Mana e$entG Co$%onents of T# Loo%G Conce%tual &%%roac" to S1#1C1 &cce%tance Sa$%lin and Ins%ection -lansG Statistical -rocess ControlG -rocess Ca%abilit! StudiesG Au$anistic &s%ects of T#MG Mana e$ent of #1C1 and K1D1 -ro ra$$esG #ualit! I$%rove$ent Tea$sG #)F toolsG #ualit! CostsG Ta uc"i Loss 0unctionG 0unctional Linka e of #ualit! :it" reliabilit! and Maintainabilit!I 0ailure &nal!sisG 60T&I0ME&7 and 5%ti$u$ Maintenance DecisionsG Total -roductive Maintenance 6T-M7G ;ualit! &uditsG Lead &ssess$ent and IS5)9000 StandardsG Marketin &s%ect of T1#1G Total #ualit! of ServicesG Total #ualit! and Safet!G Six Si $a1 Su''este* Re&*#$'s 11 ?1 C1 Carruba. Eu ene 4 and 8orden. 4onald D1 "roduct Assurance "rinciples) Integrating Design Assurance * +uality Assurance1 De: Eork Mc8ra: Aill. 19911 8rant. Eu) ene L and Leaven:ort". 4ic"ards1 Statistical +uality Control( Mc8ra: Aill. De: Eork. 19911 Ireson. > 81 and Coo$bas. C -1 $and %oo! of relia%ility Engineering * Management. De: Eork. Mc8ra: Aill. 19BB1

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / Pro*uct#o$ % Oper&t#o$ M&$&'eme$t

Elect#2e OP !< D+ APPLIED OPERATIO,S RESEARC;

Course Co$te$ts
-ara$etric and Sensitivit! &nal!sisG Inventor! Control Models <nder <ncertaint!G &%%lied #ueuin ModelsG Det:orks ModelsG Don)linear 5%ti$i*ation Tec"ni;ues)#uadratic -ro ra$$in G -ortfolio Mana e$ent -roble$G 4e%lace$ent Models and -oliciesG D!na$ic -ro ra$$in G 4eliabilit! Models1

Su''este* Re&*#$'
11 ?1 C1 41 ,1 &"uja &1 =1 etc1 ,et-or! .lo-s1 En le:ood Cliffs De: @erse!. -rentice Aall Inc1 199C1 8ould. 0 @1 etc1 Introduction to Management Science1 En le:ood Cliffs De: @erse!. -rentice Aall Inc1 199C1 8u%ta. M - and S"ar$a @ =1 /perations #esearch for Management De: Del"i. Dational. 199F1 Mat"ur. = and Solo: D1 Management Science1 En le:ood Cliffs De: @erse!. -rentice Aall Inc1 19941 S"ar$a S1 @ =1 /perations #esearch) Theory and Applications& De: Del"i. Mac$illian India1 ?0011

Note :- At least 10 Case Studies should be taught in class on relevant subject syllabus

MBA Semester III

Spec#&l#3&t#o$+ / Pro*uct#o$ % Oper&t#o$ M&$&'eme$t

Elect#2e OP != D+ LO-ISTICS MA,A-EME,T Course Co$te$ts

Introduction to Lo istics and its Interface :it" -roduction and Marketin G Measures of Lo isticsG -"!sical Distribution and Lo isticsG Lo istics S!ste$ &nal!sis and Desi nG >are"ousin and Distributin CentersG LocationG Trans%ortation S!ste$sG 0acilities and ServicesG Dis%atc" and 4outin Decisions and ModelsG Inventor! Mana e$ent DecisionsG Lo istics &udit and ControlG -acka in and Materials Aandlin . International Lo istics Mana e$entG Lo istics 0uture Directions1