Electronic Media Electronic Media Are

Electronic media Electronic media are media that use electronics or electromechanical energy for the end-user (audience)
to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but don't require electronics to be accessed by the end-user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analog or digital format. Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting and online networking. Any equipment used in the electronic communication process (e.g. television, radio, telephone, desktop computer, game console, handheld device) may also be considered electronic media. Uses Electronic media are ubiquitous in most of the developed world. As of 2005, there are reports of satellite receivers being present in some of the most remote and inaccessible regions of China. Electronic media devices have found their way into all parts of modern life. The term is relevant to media ecology for studying its impact compared to printed media and broadening the scope of understanding media beyond a simplistic aspect of media such as one delivery platform (e.g. the World Wide Web) aside from many other options. The term is also relevant to professional career development regarding related skill sets.
Primary uses of electronic media:

Journalism o News Marketing o Advertisi ng o Graphic Design Education o Professio nal Training Science Engineering Fine Art o Video o Digital photogra phy o Digital Art o Experime ntal music
Commerce o Industry o Corporate Communic ations o Business Presentati ons o Telecomm uting Software Interfaces Computer Simulations Virtual Reality Entertainment o Television o Video Games o Movies o Music
Government o Infrastructure Communicati ons Transportati on Public Services o Military Nonprofit Services
Effects on Children
The effects on children by electronic media (TV, movies, video games, Internet, advertising and others) has been profound in the United States. While these media outlets can provide education and entertainment to children, many researches are concerned with the negative impact electronic media is having on children. The American Academy of Pediatrics was so concerned about these negative effects that they launched a campaign in 1997 called Media Matters to help pediatricians, parents and children become more aware of the influence that media have on child and adolescent health. Concerns they have center around the following:
Time It has been estimated that children in the United States watch about 4 hours of TV every day (that estimate continues to rise). If you also add in the time spent listening to music, playing video games and on the Internet then a large portion of a child's day is spent in front of a television or computer rather than on healthier activities like interacting with others or reading. Nutrition Obesity in U.S. children is at epidemic levels. Children who spend a lot of time watching TV, playing video games or on the computer are more likely to be obese because they are not spending enough time playing or getting exercise. They also view thousands of commercials each year for unhealthy foods -- snacks, sugary cereals and candy -- which influence their eating habits. Violence Numerous research studies have shown a direct correlation between aggressive behavior and children who see violence on TV or play violent video games. A 2004 study, which looked at violence in video games, showed that teens who play violent video games for extended periods of time demonstrate the following behaviors: 1. 2. 3. 4. Tend to be more aggressive. Are more prone to confrontation with their teachers. May engage in fights with their peers. See a decline in school achievements (Gentile et al, 2004).
Sex In addition to increased violent content in electronic media, children are today exposed to more adult behaviors, like sex. Much of this content is shown to be normal, fun, exciting but without discussion of the risks of early sexual activity, pregnancy or sexually transmitted infections. Children often copy these behaviors in order to make themselves feel like an adult.

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Electronic media Electronic media are media that use electronics or electromechanical energy for the end-user (audience)

Primary uses of electronic media:

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