The document discusses how sustainability balanced scorecards and eco-efficiency analysis can work together. Sustainability balanced scorecards provide managers with a balanced set of financial and non-financial measures across different strategic domains and their relationships. Eco-efficiency analysis provides environmental data for sustainability balanced scorecards. It also links balanced scorecards to corporate environmental accounting systems. This allows eco-efficiency to serve as an interface between the two, integrating environmental information into strategic management. Strategy maps in balanced scorecards represent cause-and-effect relationships between different strategic elements, and eco-efficiency analysis can inform these maps.
The document discusses how sustainability balanced scorecards and eco-efficiency analysis can work together. Sustainability balanced scorecards provide managers with a balanced set of financial and non-financial measures across different strategic domains and their relationships. Eco-efficiency analysis provides environmental data for sustainability balanced scorecards. It also links balanced scorecards to corporate environmental accounting systems. This allows eco-efficiency to serve as an interface between the two, integrating environmental information into strategic management. Strategy maps in balanced scorecards represent cause-and-effect relationships between different strategic elements, and eco-efficiency analysis can inform these maps.
The document discusses how sustainability balanced scorecards and eco-efficiency analysis can work together. Sustainability balanced scorecards provide managers with a balanced set of financial and non-financial measures across different strategic domains and their relationships. Eco-efficiency analysis provides environmental data for sustainability balanced scorecards. It also links balanced scorecards to corporate environmental accounting systems. This allows eco-efficiency to serve as an interface between the two, integrating environmental information into strategic management. Strategy maps in balanced scorecards represent cause-and-effect relationships between different strategic elements, and eco-efficiency analysis can inform these maps.
The document discusses how sustainability balanced scorecards and eco-efficiency analysis can work together. Sustainability balanced scorecards provide managers with a balanced set of financial and non-financial measures across different strategic domains and their relationships. Eco-efficiency analysis provides environmental data for sustainability balanced scorecards. It also links balanced scorecards to corporate environmental accounting systems. This allows eco-efficiency to serve as an interface between the two, integrating environmental information into strategic management. Strategy maps in balanced scorecards represent cause-and-effect relationships between different strategic elements, and eco-efficiency analysis can inform these maps.
Scorecard as a Framework for Eco-efciency Analysis Andreas M oller and Stefan Schaltegger Summary To provide valuable support for successful decision-making, managers need a balanced set of nancial and nonnan- cial measures that represent different requirements, strategic goals, strategies, resources, and capabilities and the causal re- lationships between these domains. The balanced scorecard is such a measurement system. As an open system the balanced scorecard facilitates the consideration of sustainability issues. But enhanced balanced scorecards require a new type of data. This is where eco-efciency analysis comes into play. This article discusses the relationship between so-called sustainability balanced scorecards and eco-efciency analysis. Eco-efciency analysis not only provides a data source for sus- tainability balanced scorecards; in the perspective of environ- mental information systems it also serves as a link between the balanced scorecard and corporate environmental accounting systems so that eco-efciency as a component of an envi- ronmental information system becomes an adapter with two interfaces, which are characterized in this article. The main focus is on the principle of cause and effect, its different forms, and the implications for the design of appropriate information system components. Keywords eco-efciency environmental information systems industrial ecology strategic management strategy maps sustainability indicators Address correspondence to: Andreas M oller Faculty of Environmental Sciences University of Lueneburg 21332 Lueneburg, Germany <amoeller@uni-lueneburg.de> <http://umweltinformatik. uni-lueneburg.de/Portal/index.htm> Volume 9, Number 4 http: //mitpress. mit. edu/jie Journal of Industri al Ecol ogy 73 FORUM Introduction Managers communicate with stakeholders of companies, they set strategic and operational objectives, they develop resources and capabil- ities, and they work out corporate strategies. To do so, managers need appropriate informa- tion, as the fourth basic element in the work of the manager is measurement (Drucker 1999, 20). But performance measurement systems are not only oriented to formal, isolated domains. Strategic management also deals with relation- ships between different stakeholders, strategic goals, strategies, resources, and capabilities. In this paradigm of instrumental rationality, man- agers derive the strategic goals from the specic purpose and mission of the business. They have to think through the coherence of strategies using, for example, SWOT analysis (see Boseman and Phatak 1989), where strategy is formulated in relation to four sets of considerations: Strengths, Weaknesses, Opportunities, and Threats. While strengths and weaknesses relate to the resources and capabilities of the rm, opportunities and threats relate to the external environment (Grant 1996, 44). Many of the external issues inuencing business are nonmarket or sustain- ability issues addressed by stakeholders. Conse- quently performance measurement systems have to represent this special kind of causal relation- ship. Because businesses exist for the sake of eco- nomic performance (Drucker 1999, 36), promi- nent performance measures are return on capital employed, net prot margin, or assets turnover (see Eilon 1999, 63). These performance mea- sures express mainly the relationship between the business and its shareholders as a special group of stakeholders. Often this focus results in the dom- inance of the nancial perspective. But basing decisions only on a few nancial measures pro- vides a poor basis for considering all domains of a business. In the nancial perspective it is dif- cult to take into consideration dependencies on nancial outcomes and activities in domains such as customer satisfaction, product quality, process quality, new-product development, or organiza- tional learning. Therefore it is necessary to op- erate with a mix of nancial and nonnancial measures. One approach that has been designed to deal with a mix of nancial and nonnancial measures has recently become popular under the name of the balanced scorecard (see Kaplan and Norton 1996). Balanced Scorecard The balanced scorecard was developed by Kaplan and Norton to improve established performance measurement systems, which are focused mainly on nancial performance and conventional physical and tangible assets. The balanced scorecard, as a broader approach, also takes into account customers, processes, and or- ganizational learning as additional issues and per- spectives. Kaplan and Norton want to incor- porate the valuation of a companys intangible and intellectual assets, such as high-quality prod- ucts and services, motivated and skilled employ- ees, responsive and predictable internal processes, and satised and loyal customers (Kaplan and Norton 1996, 7). So the Balanced Scorecard complements nancial measures of past perfor- mance with measures of the drivers of future per- formance. The objectives and measures of the scorecard are derived from an organizations vi- sion and strategy (Kaplan and Norton 1996, 8). Therefore, in all four key perspectives (see gure 1), the balanced scorecard consists of an appropriate, consistent, and balanced set of key performance indicators. Taken together, the in- dicators show whether companies and their sub- units have improved their performance across a range of activities and outcomes (see Schaltegger and Burritt 2000, 151). The balanced scorecard is more than a col- lection of distinct indicators, grouped by four perspectives. The causal relationships between different domains of management are repre- sented by so-called strategy maps (see Kaplan and Norton 2001, 68, 131; Kaplan and Norton 2004). The strategy maps link together several domains and elements of the strategy in the four key perspectives. These linkages visualize hypotheses about cause-and-effect relationships and are based on the principle of cause and ef- fect and on the paradigm of instrumental ra- tionality in particular (see Kaplan and Norton 1996). 74 Journal of Industri al Ecol ogy FORUM Figure 1 The four perspectives of the balanced scorecard. Source: Kaplan and Norton 1996. Strategy maps are the result of almost ten years of experience with balanced scorecards. In their rst books, Kaplan and Norton mention cause- and-effect chains on a few pages (see Kaplan and Norton 1996). Eight years later they write, We now realize that the strategy map, a visual representation of the cause-and-effect relation- ships among the components of an organizations strategy, is as big an insight to executives as the Balanced Scorecard itself (Kaplan and Norton 2004, 9). Strategy maps play a prominent role in strategy formulation and strategy implemen- tation. By means of strategy maps the balanced scorecard becomes the starting point for a mod- eling process. One main task in the modeling process, there- fore, is the development and design of strategy maps (see gure 2). In fact, no two companies de- velop the same strategy maps. But some strategy maps have similar structures. One typical pattern of conventional balanced scorecards for private- sector organizations shows the cause-and-effect linkages between the learning and growth per- spective, internal perspective, customer perspec- tive, and nancial perspective (see Kaplan and Norton 1996, 2004). Renements of this highly aggregated design pattern are presented normally by case studies in different business sectors. The case studies sample sector-related reference mod- els. Other companies can customize the refer- ence models to implement balanced scorecards and strategy maps in their individual organi- zations. Sustainability Balanced Scorecard Kaplan and Norton assume that prominent performance measures such as Return on Invest- ment are the ultimate indicators in the strategy maps and balanced scorecards. The term bal- anced refers to a balance between external measures for shareholders and customers, and in- ternal measures of critical business processes, in- novation, and learning and growth. The measures are balanced between the outcome measures the results from past effortsand the measures that drive future performance. And the score- card is balanced between objective, easily quanti- ed outcome measures and subjective, somewhat judgmental, performance drivers of the outcome measures (Kaplan and Norton 1996, 10; see also Epstein and Birchard 1999, 95). Furthermore, the balanced scorecard allows making a balance between past- and future-oriented, quantitative and nonquantitative, and nancial and non- nancial information (see Schaltegger and Dyllick 2002, 28f.). In spite of the fact that the conven- tional balanced scorecard considers nonnancial and nonquantitative issues, which characterize many ecological and sustainability aspects, it ba- sically does not explicitly distinguish and balance M oller and Schaltegger, The Sustainability Balanced Scorecard and Eco-efciency 75 FORUM Figure 2 The strategy map as a sequence of hypotheses about the cause-and-effect relationship between outcome measures and the performance drivers of those outcomes (Kaplan and Norton 1996, 31; Kaplan and Norton 2004) in the four perspectives. different stakeholder interests, eco-efciency and sustainability issues, and derived strategic goals. Fortunately, the balanced scorecard is an open system: All stakeholder interests, when they are vital for the success of the business units strat- egy, canbe incorporated ina Balanced Scorecard (Kaplan and Norton 1996, 35). In the case of corporate sustainability it is obvious to reect on connections between sus- tainable development and an enhanced balance scorecard. From an environmental perspective, one advantage of balanced scorecards is that they show the relationship between long-term resources and capabilities, including sustainabil- ity issues, and short-term nancial outcomes. The cause-and-effect chains with sustainability- related resources, capabilities, and activities involved should not comprise only environmen- tally indicated costs, but rather all direct and in- direct outcomes. The interpretation of the term balanced in that case is extended to the inten- tions and objectives of corporate sustainability. Balanced scorecards containing such enhance- ments canbe referred to as sustainability balanced scorecards (SBSC). The balanced scorecard can incorporate sus- tainability issues in different ways. One way is to restructure the existing perspectives; another is to add a new key perspective. In the rst case, the arrangement of the four perspectives is not mod- ied. Research and case studies have shown that this approach allows incorporating all sustain- ability issues that have direct relevance to one market, that is, the nancial market, the customer market, the supplier market, or the labor mar- ket. Using the four perspectives of the conven- tional balanced scorecard increases acceptance of the enhancements. Nevertheless, users of con- ventional balanced scorecards have to revamp their strategy maps and indicators. In that case the nancial perspective describes the outcomes not only in conventional nancial terms but also in terms of the market relevant corporate sus- tainability issues. Adequate indicators represent the starting point for thinking through related performance drivers in the other perspectives, so that the sustainability balanced scorecard can be implemented in an evolutionary process start- ing with conventional design patterns (Hahn and Wagner 2001). Indeed, the purpose of such a process is not simply to add some new indicators. Starting from a reconsidered vision, new design patterns are re- quired. These design patterns should incorporate, in particular, requirements of corporate sustain- ability. Orientation guides include, for example, 76 Journal of Industri al Ecol ogy FORUM Figure 3 Balanced scorecard enhanced by a nonmarket perspective (Figge et al. 2002). publications, guidelines, and international initia- tives for the greening of industries. Often these texts contain appropriate visions and metaphors that can guide the strategy map development. For instance, Rommuses the termCool Companies to draw a picture of prosperous companies whose success is based on cutting greenhouse gas emis- sions (see Romm 1999). Sometimes it makes sense to expand the balanced scorecard with a new nonmarket per- spective (Figge et al. 2002); see gure 3. The non- market perspective complements all four conven- tional perspectives by nonmarket issues that are not covered inthe conventional four perspectives (e.g., social pressure of neighbors or due to child labor at subcontractors). The nonmarket perspec- tive is drawn as a basic layer in gure 3 because societal issues constitute the framework of mar- ket operations withthe nancial community, cus- tomers, suppliers, and employees. The expanded sustainability balanced scorecard allows well- dened consideration of nonnancial outcomes of a business. Consequently, the nonmarket per- spective does not incorporate all sustainability- oriented objectives and indicators of the business, but only nonmarket issues that cannot be covered in the conventional perspectives. Regardless of the way that is chosen, such bal- anced scorecards and associated strategy maps constitute an open framework that comprises sustainability-oriented indicators as key perfor- mance indicators in the balanced scorecard. Sustainability Balanced Scorecard and Eco-efciency Analysis Withthe inclusionof sustainability-related re- sources, capabilities, and activities, the sustain- ability balanced scorecard requires entirely new M oller and Schaltegger, The Sustainability Balanced Scorecard and Eco-efciency 77 FORUM data. For example, when it comes to getting pro- cess engineers to reduce specic process emis- sions, there is no one-stop source of information. The parameters of such a ratio between desired process output and correspondent process emis- sions cannot be expressed inmonetary terms only. This leads to an important question: what are the key measures and parameters describing ef- ciency with regard to environmental protection and sustainability? In general, efciency expresses a relationship between positive and negative effects of a de- cision. Efciency is not bound to the nancial or technological dimension: different dimensions such as the economic and ecological dimension can be combined (see Schaltegger and Burritt 2000, 50). Negative effects in the ecological di- mensioninclude all negative impacts onthe envi- ronment, whereas net prot is often used to indi- cate economic value creation. Eco-efciency can be interpreted as the ratio, or a causal relation- ship, between economic value creation and en- vironmental impact added (see Schaltegger and Sturm 1990, 279ff.). Economic value added and environmental impact added can occur at dif- ferent points in time. To prevent distortions in eco-efciency analysis, these time issues should be considered carefully (see, e.g., Schaltegger and Burritt 2000, 309ff., 361ff.). Eco-efciency analysis (Ilinitch and Schaltegger 1995; Saling et al. 2002) is not restricted to direct positive effects (see Eichhorn 2000, 140) or specic outcomes such as products or services. Guidelines for measuring corporate eco-efciency, though, are mainly focused on goods and services produced by a company (e.g., WBCSD 2000). In this case the sales revenues are used to indicate the economic outcome. This kind of eco-efciency can be called product eco-efciency (see Schaltegger et al. 2003, 64). With regard to balanced scorecards and strategy maps, the interpretation of eco-efciency as product eco-efciency seems to be insufcient. Two adjustments concerning integration into balanced scorecards are deemed reasonable. First, economic value creation is not limited to net prot or sales revenues in the nancial dimension. In the broader sense economic value creation also comprises all required resources and capabilities of the business. All nancial and nonnancial variables in the balanced scorecard, such as specialized knowledge or process quality, should be taken into consideration. Second, it is not necessary to incorporate indirect economic outcomes into the eco-efciency analysis. This is a basic function of balanced scorecards and strategy maps, respectively. Consequently, the main focus of eco-efciency analysis is directed at environmental impacts as the denominator in an eco-efciency ratio. Estimating the environmental impacts of de- cisions and activities requires appropriate mod- eling techniques. Life-cycle assessment is such a modeling approach. The process of developing a balanced scorecardalso a modeling process serves to translate the business strategy into operational activities (Kaplan and Norton 1996). The balanced scorecard process thus deducts the operational business purposes and environmental goals from the companys strategy. This, in turn, is the basis for dening functional units and sys- tem boundaries in the life-cycle assessment. Indi- cators that stand for environmental impacts are calculated in two steps: life-cycle inventory and life-cycle impact assessment. Life-cycle inven- tory addresses cause-and-effect chains in material and energy ow networks that correspond to the life of a product, process, resource, capability, or activity. These cause-and-effect chains include material and energy ows and transformations outside the boundaries of the company because major environmental impacts occur as external effects. Consequently, internal company infor- mation has to be supplemented by data on the environmental impacts of the pre-life-cycle steps and the post-life-cycle steps outside the corpo- rate accounting entity (Schaltegger and Burritt 2000, 242). For strategic management it is not necessary to perform a comprehensive life-cycle assessment to estimate the environmental impact and to compute eco-efciency indicators. The speci- cation of the diffuse term environmental impact arises from strategic goals, mainly in the nonmar- ket perspective. For example, one target in the nonmarket perspective could be to reduce the contribution of the business to climate change. Another concern could be to counteract migra- tion into cities in the region where the com- pany resides. So the balanced scorecard facilitates 78 Journal of Industri al Ecol ogy FORUM Figure 4 Eco-efciency indicators embedded into a strategy map, resp. balanced scorecard. the strategically relevant cost-effective applica- tion of life-cycle thinking in companies. (See gure 4.) As a framework, the sustainability balanced scorecard species subsequent information man- agement, data collection, and modeling steps. From this point of view eco-efciency analysis is an instrument for estimating and controlling the appropriate key performance indicators for two major aspects of sustainability, namely the envi- ronmental and economic issues. Moreover, eco- efciency analysis can be considered a bridge be- tween the balanced scorecard and environmental management information systems, which rely on material and energy ow analysis and life-cycle assessment approaches. Environmental Information Systems The terms environmental information system and environmental management information system refer to organizational-technical systems for sys- tematically obtaining, processing, and making environmentally relevant information available in companies. Above all, these systems aid in determining the environmental damage caused by companies and designing support measures to avoid and reduce it (Page and Rautenstrauch 2001, 5; see also Hilty and Rautenstrauch 1997, 21). Environmental information systems support eco-efciency analysis by providing the informa- tional basis for it (Ilinitch and Schaltegger 1995). An environmental information system thus inte- grates corporate environmental accounting and ecological accounting. Corporate environmental information sys- tems are not restricted to considerations of eco- efciency issues (see Haasis et al. 1995). The mea- surement of eco-efciency-oriented information for the support of sustainability balanced score- cards can be one main purpose and a suitable con- cept for a computer-based environmental infor- mation system. Consequently, the main analysis steps (life-cycle inventory and life-cycle impact assessment) play a prominent role in those sys- tems. It is necessary to have a look at the depen- dencies concerning eco-efciency analysis and life-cycle assessment on the one hand and cor- porate environmental accounting and computer- based corporate environmental information pro- cessing on the other hand. As described, life-cycle inventories are based on cause-and-effect chains in material and en- ergy ow networks. One consequence is that the input-output relationships of material and en- ergy transformations in those owcharts have to be described in a linear manner, because the M oller and Schaltegger, The Sustainability Balanced Scorecard and Eco-efciency 79 FORUM Balance Scorecard and Strategy Map Component E/E Indicator #1 E/E Indicator #2 E/E Indicator #3 Eco-Efficiency Analysis Component LCIA #3 LCI #3 LCIA #2 LCI #2 LCIA #1 LCI #1 Corporate Environmental Accounting Component Adapter #1 Adapter #2 Adapter #3 Corporate Material and Energy Flow Model Material and Energy Flow Analysis Component Figure 5 Components of an environmental information system (including a balanced scorecard component). LCI = life-cycle inventory, LCIA = life-cycle impact assessment, E/E = eco-efciency. quantitative occurrences of the transformations are scaled to the reference ows and functional units (infact, the quantitative contributions from the transformations are the results of linear sys- tems of equations that describe the owcharts in a mathematical manner; see Heijungs 1994). Another consequence is the necessity of apply- ing allocation rules for joint productions. But most important, it is relevant for environmen- tal information systems that cause-and-effect chains in life-cycle inventories are always re- lated to single functional units. Therefore, based on the companys corporate material and en- ergy ow model, individual life-cycle invento- ries would be deduced for each eco-efciency indicator incorporated into the sustainability bal- anced scorecard (see eco-efciency analysis com- ponents in gure 5). In practice, however, it is not possible to establish an environmental ac- counting system for each eco-efciency indica- tor. It seems to be reasonable to think about life-cycle inventories as eco-efciency oriented analyses of joint material and energy ow mod- els. Computer-based corporate environmental accounting systems have to provide material and energy models that can be analyzed in different ways. The need is quite evident to distinguish three different components or layers in a computer- based environmental information system: a sus- tainability balanced scorecard component at the top level, a corporate environmental account- ing component that contains joint material and energy ow models, and an eco-efciency anal- ysis component as a link (see gure 5). This eco-efciency component can contain multiple instances of eco-efciency indicators. These in- stances are linked to the joint material and en- ergy ow models via adapters. In these adapters the life-cycle inventories are calculated using the material and energy ows of the database as fun- damental data input. The corresponding calcula- tion steps within the adapters are r Interpretation of the input and output ows of the processes in the material and energy ow model as production coefcients; r Identication of the reference ows of all processes: process output of goods and/or process input of waste (for details see M oller 2000); r Decomposition of joint processes by apply- ing allocation rules so that we get single processes (Heijungs 1994); 80 Journal of Industri al Ecol ogy FORUM Figure 6 Data ow between software components of an environmental information system. r Compilation of the process matrix relative to the eco-indicator and the accordant sys- tem reference ow; r Application of the matrix method (see Heijungs 1994) to calculate the contribu- tions from all processes. Whereas the models in the corporate envi- ronmental accounting component represent the material and energy ows in a system for spe- cic time periods (e.g., scal years), the adapters determine the functional-unit-oriented material and energy ows. They bridge life-cycle assess- ment methods and period-oriented material ow analysis concepts, as shown in gure 6. Although the corporate environmental ac- counting component can be characterized as a database, nevertheless the balance scorecard, the strategy maps, and the eco-efciency indicators constitute the models of this component. All goals and indicators together determine the cov- erage of the material and energy ow models. Additional data sources, such as other corporate information systems, ERP systems (enterprise re- source planning systems; see Lee et al. 2003), or data warehouses can be used. Conclusions This article addresses three different levels of modeling and decision support. At the lowest level, computer-based environmental accounting systems deal with material and energy ows and transformations inside and outside the bound- aries of a company. The main focus is on the relationship between planned or realized process levels and the resulting material and energy ows. Environmental accounting systems incorporate all material and energy ows and stocks regardless of single targets and indicators. In this manner, environmental accounting systems constitute a database of subsequent analyses. At the middle level, eco-efciency analysis is concerned with the causal relationship between economic value creation and environmental im- pact added. Life-cycle inventories and life-cycle impact assessment serve as a link to the top level eco-efciency indicators, which are utilized mainly to represent and to assess the correspond- ing environmental impacts of corporate decisions and activities. The top level focuses on the relationship be- tween different requirements, goals, activities, re- sources, and capabilities. Here the principle fol- lows the paradigm of instrumental rationality. 1 These levels are linked together by interfaces. Eco-efciency analysis can be interpreted as such an interface for environmental and economic issues as two major aspects of sustainability. It brings together different modeling processes and activities. Depending on the point of view, eco- efciency analysis interfaces sustainability bal- anced scorecards and life-cycle assessment or serves as a bridge between sustainability balanced M oller and Schaltegger, The Sustainability Balanced Scorecard and Eco-efciency 81 FORUM scorecard and corporate environmental account- ing systems. Moreover, the sustainability balanced score- card helps to link the pillars of sustainability, because the sustainability balanced scorecard in- volves social issues as well (triple bottom line). 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