The document discusses mobile number portability (MNP) and provides context about its implementation. MNP allows customers to retain their phone numbers when switching mobile network operators. It facilitates competition and consumer choice. For fixed networks, number portability was introduced as networks expanded coverage. MNP is important for new mobile entrants to gain market share. The introduction of MNP globally did not typically lead to large subscriber shifts between operators initially.
The document discusses mobile number portability (MNP) and provides context about its implementation. MNP allows customers to retain their phone numbers when switching mobile network operators. It facilitates competition and consumer choice. For fixed networks, number portability was introduced as networks expanded coverage. MNP is important for new mobile entrants to gain market share. The introduction of MNP globally did not typically lead to large subscriber shifts between operators initially.
The document discusses mobile number portability (MNP) and provides context about its implementation. MNP allows customers to retain their phone numbers when switching mobile network operators. It facilitates competition and consumer choice. For fixed networks, number portability was introduced as networks expanded coverage. MNP is important for new mobile entrants to gain market share. The introduction of MNP globally did not typically lead to large subscriber shifts between operators initially.
The document discusses mobile number portability (MNP) and provides context about its implementation. MNP allows customers to retain their phone numbers when switching mobile network operators. It facilitates competition and consumer choice. For fixed networks, number portability was introduced as networks expanded coverage. MNP is important for new mobile entrants to gain market share. The introduction of MNP globally did not typically lead to large subscriber shifts between operators initially.
Mobile Number Portability (MNP) is the ability of customers to retain their telephone numbers while changing to a different Mobile Network Operator (MNO).It has become a feature of regulation, considered necessary to reduce switching costs, to facilitate consumer choice and to ensure effective competition on retail markets. For fixed networks, number portability was introduced as part of the so-called ladder of investment. Operators gradually built their networks from the international gateway first to major switching centers and finally reaching local exchanges in order to provide a full range of services for business and residential customers. The ladder was supported by a number of regulatory measured including carrier selection, carrier pre- selection and NP. For mobile markets it is less likely that number portability is being introduced to deal with a monopoly provider, more commonly it involves two well established players and a third and perhaps a fourth smaller operator(s).MNP is considered very important for new entrants, if they are to obtain a significant market share, especially where a large proportion of potential customers already has one or more mobile numbers. In developing countries the absolute number of customers already possessing a phone and a number may be less important than the extent to which existing operators have locked in the high value customers and especially subscribers. Once consumers and businesses have access to cheap, timely and effective MNP, they are in a significantly stronger position to negotiate deals from their existing operator or with a rival. The threat of competition is often sufficient.MNP does not cause churn, rather it frees customers to express their latent dissatisfaction with prices and quality of service. It has been argued that MNP can cause consumers to be unaware of the additional charges they incur for calling different networks and thus reduces the potential benefits. Indeed, MNOs may have increased their termination rates in order to exploit this, with potentially negative effects for mobile customers. It is a very important concept that should be implemented n India where total number of mobile subscribers cross 45 crore mark at the end of August 2009.number Seminar report 2010 2
Dept. of Electronics and Communication portability is also likely to help new entrants into the Indian mobile-services market, such as the Indian joint ventures of Telenor and Etisalat. The move to introduce the MNP comes as the countries mobile subscriber base is expanding fast, sometimes having an impact on network quality. Presently MNP already exists in many developing and developed countries across the world. The introduction of MNP in other countries did not lead to a significant shift by subscribers from one operator to another ,and in India too there will be an initial churn up to 20 percent of subscribers, which will taper off. Usually customers do more likely to shift if new operator will introduce network services or if another operator introduces an aggressive tariff plan.
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Dept. of Electronics and Communication HOW CELL PHONE WORKS
THE CELLULAR APPROACH
In a typical analog cell-phone system in the United States, the cell-phone carrier receives about 800 frequencies to use across the city. The carrier chops up the city into cells. Each cell is typically sized at about 10 square miles (26 square kilometers). Cells are normally thought of as hexagons on a big hexagonal grid, like this:
Because cell phones and base stations use low-power transmitters, the same frequencies can be reused in non-adjacent cells. Thetwo purple cells can reuse the same frequencies. Each cell has a base station that consists of a tower and a small building containing the radio equipment.A single cell in an analog cell-phone system uses one-seventh of the available duplex voice channels. That is, each cell (of the seven on a hexagonal grid) is using one-seventh of the available channels so it has a unique set of frequencies and there are no collisions: A cell-phone carrier typically gets 832 radio frequencies to use in a city. Seminar report 2010 4
Dept. of Electronics and Communication Each cell phone uses two frequencies per call -- a duplex channel -- so there are typically 395 voice channels per carrier. (The other 42 frequencies are used for control channels ) Therefore, each cell has about 56 voice channels available. In other words, in any cell, 56 people can be talking on their cell phone at one time. Analog cellular systems are considered
first-generation mobile technology, or 1G. With digital transmission methods (2G), the number of available channels increases. For example, a TDMA-based digital system (more on TDMA later) can carry three times as many calls as an analog system, so each cell has about 168 channels available. Cell phones have low-power transmitters in them. Many cell phones have two signal strengths: 0.6 watts and 3 watts (for comparison, most CB radios transmit at 4 watts). The base station is also transmitting at low power. Low-power transmitters have two advantages: The transmissions of a base station and the phones within its cell do not make it very far outside that cell. Therefore, in the figure above, both of the purple cells can reuse the same 56 frequencies. The same frequencies can be reused extensively across the city. The power consumption of the cell phone, which is normally battery-operated, is relatively low. Low power means small batteries, and this is what has made handheld cellular phones possible. The cellular approach requires a large number of base stations in a city of any size. A typical large city can have hundreds of towers. But because so many people are using cell phones, costs remain low per user. Each carrier in each city also runs one central office called the Mobile Telephone Switching Office (MTSO). This office handles all of the phone connections to the normal land-based phone system, and controls all of the base stations in the region.
CELL PHONE CODES All cell phones have special codes associated with them. These codes are used to identify the phone, the phone's owner and the service provider.Let's say you have a cell phone, you turn it on and someone tries to call you. Here is what happens to the call: Seminar report 2010 5
Dept. of Electronics and Communication When you first power up the phone, it listens for an SID on the control channel. The control channel is a special frequency that the phone and base station use to talk to one another about things like call set-up and channel changing. If the phone cannot find any control channels to listen to, it knows it is out of range and displays a "no service" message. When it receives the SID, the phone compares it to the SID programmed into the phone. If the SIDs match, the phone knows that the cell it is communicating with is part of its home system. Along with the SID, the phone also transmits a registration request, and the MTSO keeps track of your phone's location in a database -- this way, the MTSO knows which cell you are in when it wants to ring your phone. The MTSO gets the call, and it tries to find you. It looks in its database to see which cell you are in. The MTSO picks a frequency pair that your phone will use in that cell to take the call. The MTSO communicates with your phone over the control channel to tell it which frequencies to use, and once your phone and the tower switch on those frequencies, the call is connected. Now, you are talking by two-way radio to a friend. As you move toward the edge of your cell, your cell's base station notes that your signal strength is diminishing. Meanwhile, the base station in the cell you are moving toward (which is listening and measuring signal strength on all frequencies, not just its own one-seventh) sees your phone's signal strength increasing. The two base stations coordinate with each other through the MTSO, and at some point, your phone gets a signal on a control channel telling it to change frequencies. This hand off switches your phone to the new cell.
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Dept. of Electronics and Communication
As you travel, the signal is passed from cell to cell.
Let's say you're on the phone and you move from one cell to another -- but the cell you move into is covered by another service provider, not yours. Instead of dropping the call, it'll actually be handed off to the other service provider. If the SID on the control channel does not match the SID programmed into your phone, then the phone knows it is roaming. The MTSO of the cell that you are roaming in contacts the MTSO of your home system, which then checks its database to confirm that the SID of the phone you are using is valid. Your home system verifies your phone to the local MTSO, which then tracks your phone as you move through its cells. And the amazing thing is that all of this happens within seconds. The less amazing thing is that you may be charged insane rates for your roaming call. On most phones, the word "roam" will come up on your phone's screen when you leave your provider's coverage area and enter another's. If not, you'd better study your coverage maps carefully --more than one person has been unpleasantly surprised by the cost of roaming. Check your service contract carefully to find out how much you're paying when you roam.
CELL PHONE CODES Electronic Serial Number (ESN) a unique 32-bit number programmed into the phone when it is manufactured Seminar report 2010 7
Dept. of Electronics and Communication Mobile Identification Number (MIN) a 10-digit number derived from your phone's number System Identification Code (SID) - a unique 5-digit number that is assigned to each carrier by the FCC. While the ESN is considered a permanent part of the phone, both the MIN and SID codes are programmed into the phone when you purchase a service plan and have the phone activated.
CELL-PHONE NETWORK TECHNOLOGIES: 2G There are three common technologies used by 2G cell-phone networks for transmitting information . Frequency division multiple access (FDMA) Time division multiple access (TDMA) Code division multiple access (CDMA) Although these technologies sound very intimidating, you can get a good sense of how they work just by breaking down the title of each one.The first word tells you what the access method is. The second word, division, lets you know that it splits calls based on that access method. FDMA puts each call on a separate frequency.TDMA assigns each call a certain portion of time on a designated frequency.CDMA gives a unique code to each call and spreads it over the available frequencies.The last part of each name is multiple access. This simply means that more than one user can utilize each cell. Seminar report 2010 8
Dept. of Electronics and Communication
In FDMA, each phone uses a different frequency
TDMA splits a frequency into time slots.
GSM
TDMA is also used as the access technology for Global System for Mobile communications (GSM). However,GSM implements TDMA in a somewhat different and incompatible way from IS-136. Think of GSM and IS-136 as two different operating systems that work on the same processor, like Windows and Linux both working on an Intel Pentium III. GSM systems use encryption to make phone calls more secure. GSM operates in the 900-MHz and 1800-MHz bands in Europe and Asia Seminar report 2010 9
Dept. of Electronics and Communication and in the 850-MHz and 1900-MHz (sometimes referred to as 1.9-GHz) band in the United States. It is used in digital cellular and PCS-based systems. GSM is also the basis for Integrated Digital Enhanced Network (IDEN), a popular system introduced by Motorola and used by Nextel.GSM is the international standard in Europe, Australia and much of Asia and Africa. In covered areas,cell-phone users can buy one phone that will work anywhere where the standard is supported. To connect to the specific service providers in these different countries, GSM users simply switch subscriber identification module (SIM) cards. SIM cards are small removable disks that slip in and out of GSM cell phones. They store all the connection data and identification numbers you need to access a particular wireless service provider.
In CDMA, each phone's data has a unique code.
CELL-PHONE NETWORK TECHNOLOGIES: 3G
3G technology is the latest in mobile communications. 3G stands for "third generation" -- this makes analog cellular technology generation one and digital/PCS generation two. 3G technology is intended for the true multimedia cell phone -- typically called smartphones -- and features increased bandwidth and transfer rates to accommodate Web-based applications and phone-based audio and video files. Seminar report 2010 10
Dept. of Electronics and Communication
Sony Ericsson V800 3G phone
Of course, none of this would be possible without those soaring towers that carry cell-phone signals from phone to phone.
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Dept. of Electronics and Communication THE VALUE OF NUMBERS The value associated with a telephone number, fixed or mobile ,arises from the customer who will receive the calls. It is they who have propagated the numbers to Customers and suppliers Colleagues Family and friends
It is their caller identity that people recognize and use to accept the call or to read the text message. It is their names in directories, personal or commercial, that allow people to dial the number. In these ways, customers generate the inbound and the outbound traffic that creates revenues for the operators. There is a test case of marketing calls made to randomly generated numbers, which frequently creates considerable resentment from recipients. So much so that one result has been the adoption in several countries of opt-in regimes for marketing calls requiring prior registration. In some countries operators have used the network code as a marketing tool. By charging high termination rates and low on-net rates they Endeavour to create an incentive for groups of customers to be on the same network. By promoting the code number as part of the brand, they try to strengthen this. Until MTRs are reduced to a level reflecting the underlying costs, this problem will remain. Nonetheless it is necessary to recognize that the operators decreate some economic value for their network code. There are several specific ranges of numbers for services, notably for toll-free or free phone. Additionally, there are short codes on mobile networks. These have been developed into substantial markets, both for customer care and marketing services, closely related to outsourcing. Much of this traffic is routed over international networks to distant call centers. Number portability enhances competition in the supply of toll-free services. Competition between operators drives down the cost and improves the quality of these services, encouraging companies to use toll-free numbers. Originally numbering schemes were designed to convey indications of the tariffs that applied and the costs that would be incurred by a call. However, in many countries the tariff schemes are now so complex that few people, other than the experts, know the Seminar report 2010 12
Dept. of Electronics and Communication real significance of a number. Often callers have misleading perceptions of the costs that will be incurred. The value of numbers and the sources of that value are important in reaching any decisions about public policy, in particular in assigning any value of numbers to operators, since it is they who have demonstrated such clear opposition to MNP. Numbers are merely indicators of customers, often in a specific role (parent or employee) and thus the value belongs to them. MNP IN THEORY The need to change number when moving to a different operator creates a switching cost that reduces consumer welfare. It also has anti-competitive effects, by deterring market entry and by preventing price reductions, since customers would be less likely to take advantage of these offers. Additional costs for negotiations and for technical systems are incurred by the introduction of MNP, which must be met from one source or another, reducing potential consumer welfare. Aoki and Small, in 1999, made an initial analysis of the economics of number portability on fixed networks. They argued that in a well developed telephony market, with high penetration rates, it would be possible for consumers to receive fewer surpluses following a reduction in the cost of switching between carriers as a result of the introduction of number portability. They also noted the need for empirical studies including a demand side analysis of the consumer valuation of portability and information on the costs of implementing portability and the difference that this would make to current levels of switching costs. A property right approach to fixed number portability was explored by Gans, King and Woodbridge. They argued that NRAs, rather than viewing number portability as a traditional cost allocation problem with a technological choice, should give consumers ownership of phone numbers with a right to number portability, encouraging them to search for socially efficient outcomes. Their proposed solution freed the regulator from making several difficult assessments and had the political attraction that consumers are main beneficiaries of the flow of social rents, while it would retain the incentives for maximum network competition. Lyons has argued that MNP has caused a significant increase in churn rates and also in average retail prices. However, MNP cannot cause churn, it merely frees customers to express their dissatisfaction by changing to another operator, at worst it has a catalytic or enabling effect. Seminar report 2010 13
Dept. of Electronics and Communication In India, Department of Telecommunications (DoT) has selected Syniverse Technologies and Telcordia Technologies to implement mobile number portability (MNP) services in the country. Syniverse is a business and technology solution for the global telecommunications industry, headquartered in Tampa, Florida, USA; the company was awarded a letter of intent to provide Indias telecommunications operators with number portability clearing house and centralized database solutions for the next 10 years. The companys solutions make it possible for disparate technologies and standards to interoperate, so operators in the mobile industry can provide their subscribers with access to voice calls, data and other services as users move across networks around the world. Syniverses core service areas include messaging, roaming, network and database, and business intelligence solutions. Telcordia on other hand is the worlds leading provider of MNP services and has solutions deployed across nine countries, including the US, Canada, Egypt, Greece and South Africa. As part of the Telcordia Technologies family of companies, Telcordia Technologies India Private Limited (Telcordia India) provide open, flexible, and configurable software and services for IP, wireline, mobility and cable networks helping communications companies transform, manage, and grow their networks. TYPES OF NUMBER PORTABILITY 1.Wireless number portability: It relates to transferability between wireless mobile lines only and not between fixed lines and wireless. In most of the country this type of mobile network portability is existing. 2.Fixed number portability: It allows transfer between both fixed lines and mobile phone lines. Iceland, Canada and US are the only country in the world that offer this type of services. 3.Service Provider Number Portability: Subscribers can change the service provider while retaining the same phone number. It is also called operator portability. 4.Location Number Portability: Subscribers can change their service location while keeping the same telephone number. 5.Service Portability: Subscribers can change the subscribed services while retaining the same telephone number. Service portability allows the subscribers to enjoy the subscribed services in the same way when they roam outside their home Seminar report 2010 14
Dept. of Electronics and Communication
SERVICE PROVIDER NUMBER PORTABILITY CALL ROUTING SCHEMES MNP is now well established technical feature of networks. The Internet Engineering Task Force (IETF) has defined four flavors of call routing that support number portability. All of these require an intelligent network, but handles calls in slightly different ways which affect the costs incurred in handling calls. These schemes are: . All Call Query (ACQ) . Query on Release (QoR) . Call Dropback . Onward
To understand the technical aspects and various call routing schemes in detail, some terms in the context of mobile network and number portability should be known.. Donor Network: It is the network that first assigns a telephone number to a subscriber. Recipient Network: It is the network that currently serves the ported number. A recipient network is a network that a subscribers number is ported to when the subscriber switches the service provider. Old Serving Network: The old serving network is the network that previously served the ported number before the number was ported to the new serving network. Since a subscriber can switch service provider any number of times, the old SP is not necessarily the same as the donor network. Participant: A Participant is a service provider who is not related to the porting process in any way and still needs the routing information for call routing and various other activities.
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Dept. of Electronics and Communication ALL CALL QUERY (ACQ). The Originating Network receives a call from the caller and sends a query to a centrally administered Number Portability Database (NPDB) also called central database (CDB). Network operators generally keep local copies of the CDB, which is hosted on either a network element within their network or a third party network element. The NPDB returns the routing information of the dialed number. The Originating Network uses the routing information to route the call to the new serving network
2 1
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QUERY ON RELEASE (QoR) The Originating Network receives a call from the caller and routes the call to the donor network. The donor network releases the call and indicates that the dialed number has been ported out of that network. The Originating Network sends a query to its copy of the centrally administered NPDB. The NPDB returns the routing. information of the dialed number. The Originating Network uses the routing information to route the call to the new serving network
2 1 4 3 . CALL DROP BACK This scheme is also known as Return to Pivot (RTP). The call steps are as follows.. The Originating Network receives a call from the caller and routes the call to the donor network. The donor network detects that the dialed directory number has been ported out of the donor switch and checks with an internal network-specific NPDB.
1
The internal NPDB returns the routing number associated with the dialed directory number. The donor network releases the call by providing the routing number. The NP database Originating Network Recipient Network Donor Network 5 Originating Network Recipient Network Central NP database e 2 3 4 5 Donor Network Internal NP database Seminar report 2010 17
Dept. of Electronics and Communication Originating Network uses the routing number to route the call to the new serving network. ONWARD ROUTING (OR) The Originating Network receives a call from the caller and routes the call to the donor network. The donor network detects that the dialed directory number has been ported out of the donor switch and checks with an internal network-specific NPDB. The internal NPDB returns the routing number associated with the dialed directory number. The donor network uses the routing number to route the call to the new serving network. This method of routing calls is also known as Call Forwarding
2
3
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COMPARISONS OF THE NUMBER PORTABILITY SCHEMES Of the four number portability call routing implementations, the ACQ is the only implementation that does not involve the donor network when routing the call to a new serving network. Thus, the ACQ scheme is the most efficient in terms of using the network resources for routing the call to a ported number. The OR scheme requires to setup two physical calls - one from the originating network to the donor network and the other from the donor network to the new serving network. This increases the usage of network resources and hence is the least efficient in terms of using the network transmission facilities. NP database Recipient Network Donor Network Originating Network Internal NP database Seminar report 2010 18
Dept. of Electronics and Communication The QoR and Call Dropback schemes set up calls to the donor network first but release the call back to the originating network that then initiates a new call to the Current Serving Network. In the QoR and Dropback schemes, dedicated signaling circuits are set up between the originating network and the donor network when the originating network sets up the call towards the donor network. This complexity increases the signaling between the networks and hence the cost of the call to a ported number increases.
VERSIONS IN ACQ SCHEME There are two possible versions of ACQ scheme. In the first one, the originating network always queries the NPDB when a call is received from the caller regardless of whether the dialed number belongs to any number range that is portable or has at least one number ported out. Number range covers a contiguous range of numbers within that range. Once a number within a particular range has ported away from the donor network, all numbers in that range are considered potentially ported. The other version is to check whether the dialed number belongs to any number range that is portable or has at least one number ported out. If yes, an NPDB query is sent. If not, no NPDB query is sent. The former performs best when there are many portable number ranges. The latter performs best when there are not too many portable number ranges. The latter ACQ scheme is similar to the QoR scheme, except that the QoR scheme uses call setup and relies on the donor network to indicate number ported out before initiating the NPDB query.
IMPLEMENTATION There are two fundamental issues that need to be considered in implementing number portability in a country.. Number Porting Process: This applies to the policies and processes for porting the numbers. Call Routing: This applies to the scheme of routing a call to a ported number.
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Dept. of Electronics and Communication NUMBER PORTING PROCESS: PROCEDURE AND CONSIDERATIONS Number porting process involves a set of parties, which includes donor (or current serving SP), recipient (new SP) and many participants (other service providers not related to the number that is being ported). The basic requirement of the porting process is that a subscriber needs to initiate a request to the service provider. The request can be initiated to either of the service providers (current serving SP or the new SP). This depends on the regulatory policies of the country. There are two approaches by which the number porting database can be maintained and implemented.. Peer-to- Peer approach. Centralized approach Peer-to-Peer approach In this approach, there is a bilateral agreement between two service providers. The two service providers agree on their implementation of number portability based on proprietary interface. With this non-standard approach, there can be multiple commercial agreements between the service providers, which make it difficult to manage the terms of each agreement, and track the porting requests. This approach is very complex, and the complexity is further increased with increasing number of service providers.
Service provider 2 Service provider 3 Service provider 4 Service provider 5 Service provider 1 Seminar report 2010 20
Dept. of Electronics and Communication Centralized approach In this approach, the regulatory authority of the country sets up the guidelines, policies and processes for number portability. All the service providers in the country have a shared and well-defined interface with a centralized NP administration center for processing the porting request of a number. This adheres to a clear set of service level agreements for each of the steps involved in the process and it is mandatory for the service providers to follow them. Any porting request from any of the service providers is sent to the NP administration center first, to which all the service providers number portability solutions are integrated with. A request that comes from the new SP to the NP administration center is sent to the present serving SP for clearance and once this is done the central NP administration center broadcasts the porting information to all the service providers in the country. As specified above, the porting request can be initiated by either of the current serving SP or the new SP (recipient). This is decided by the regulatory body of the country.
SOAP/CORBA/XML/Q.3
Service provider1 Service provider2 Service
Service provider1 Service provider2 Service provider4
Central number portability administration center and database Service Provider Gateway Service Provider Gateway Service Provider Gateway
Local NPDB Local NPDB
Local NPDB Local NPDB
Local NPDB Local NPDB
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Dept. of Electronics and Communication he centralized approach is the most preferred solution and is widely used across the globe. This is a highly scalable implementation. CALL ROUTING All Call Query (ACQ) scheme is the most efficient in terms of using network resources. The advantages of using ACQ to implement number portability are:. No dependency on other network for routing the call. Easy billing for calls to the ported numbers. Call set-up time for calls to ported numbers is minimal. Minimal impact on signaling. Impact on network complexity is very less TYPICAL FLOW OF PORTING DATA
The porting request once given by the subscriber to the service provider (new or current serving SP) is forwarded to the central clearing administrator. The actual porting process starts from the central clearing administrator. The administrator clears the number based on the policies and processes agreed upon by both the service providers (donor and recipient), the number is marked as ported and the administrator or the central clearing house broadcasts the complete information to all the service providers in the country or as registered with the central clearing authority.
SOAP/CORBA/XML/Q.3
Central number portability administration center and database Local Service Provider NP Gateway HLR Billing system Customer relationship management Other network elements Local NPDB Service Provider Domain Provisioning to the respective network element Seminar report 2010 22
Dept. of Electronics and Communication FACTORS INFLUENCING THE SUCCESS OF NUMBER PORTABILITY. Subscriber Awareness: Subscribers needs to be aware of Number Portability (NP), its advantages, and how to go about it. Simplicity: NP success mainly depends on the simplicity of the process. There could be many rules that the regulator may impose. For example, a number cant be ported in the first 6 months of the subscription. Such forced conditions hamper the success of NP. Speed: Speed is one of the major factors that affect the success of NP. Service level agreements should be stringent enough to minimize the time taken to port the number to other network. This increases the level of customer satisfaction Cost factor: NP success also depends on the cost of porting the number. The lower the cost, the higher will be the rate of porting. The cost here refers to the amount that the subscribers need to pay to port their number to some other service providers network. This all depends on the regulatory authority that decides who bears the cost of porting. For better success and market competition, it is recommended that the new service provider, who is getting the subscriber, bear the cost of porting.
Handset subsidies and fixed-term agrements : NP has been a great success in the countries like Finland where there are no subsidies on mobile handsets. Subsidies given by the service providers leads to fixed term agreements and hence limits the option for the subscriber to switch to a different service provider. There can be other agreements, which can hinder the success of NP.
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Dept. of Electronics and Communication HOW ONE CAN SWITCH OPERATOR WITHOUT CHANGING ITS NUMBER?
Every subscriber desirous of porting his mobile number shall make a request in writing to the cincerned Recipient Operator in such format as may be specified by such Recipient operator. In the case of a post paid subscriber ,an undertaking by the subscriber that he has already paid all dues as per the last bill to the Donor Operator. In the case of a pre paid subscriber , an undertaking by the subscriber to the effect that he understands and agrees that , upon porting of the mobile number , the balance amount of talk time , if any , at the time of porting shall lapse. The subscriber shall , with his request for porting , pay the porting charge if any. The Recipient Operator ,upon receipt of the porting request from a subscriber , shall verify if the customer acquisition form is accompanied by all documents specified. A subscriber may , within 24 hours of making a request for porting ,withdraw such request by informing the Recipient Opertaor in writing. The Donor Operator shall continue to provide all subscribed telecommunication services to the subscriber who has sought porting of his mobile number till the discoonection of the mobile number. The regulation envisage a maximum time period of four days for the completion of porting process. Acess providers are required to implement All Call Query method. The originating operatror shall be responsible to route the call to correct terminating network.
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Dept. of Electronics and Communication
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Dept. of Electronics and Communication MNP CALL FLOW ACQ ( ALL CALL QUERY ) METHOD
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Dept. of Electronics and Communication IMPACT OF MNP ON MOBILE SUBSCRIBERS
POSITIVES: Subscribers would likely to have efficient services at cheapest rate. Can retain one number lifetime while choosing competitive plans from other operators. CDMA users can switch to GSM network; providers without changing the handset ,and hence subscribers need not to purchase the different handset for the different network. NEGATIVES: Fees for transfer is yet not decided as new services introduced it will cost high. A subscriber is eligible to make a porting request only after 90 days of the date of activation of his mobile connection. Subscribers transferring the mobile number with some balance amount, no credit transfer would be allowed to the new account. Consumers allowed to change operators within their registered circle only (so if you are moving to another city and to retain your mobile number, MNP is not the answer.
IMPACT OF MNP ON MOBILE OPERATORS POSITIVES: Operators who are having pool of strong customer base will be able to retain customer by providing competitive services. New telecom service providers can survive in the market by providing competitive tariffs and VAS. Arpu is likely to improve as customer reduce number of active connection of several operators. NEGATIVES Competition among telecom service providers is increasing. Profit margins are likely to erode. Seminar report 2010 27
Dept. of Electronics and Communication Complex tasks to find out subscribers owns by operators as it can change service providers when ones found better value for money. Cartel in the existing operators to form synergy lead to hard game for rest of the players.
CHALLENGES OF IMPLEMENTING NUMBER PORTABILITY The major challenges of implementing number portability are:. Cost involved in upgrading the network infrastructure to support number portability. Cost involved in maintaining the upgraded infrastructure. Cost involved in the usage of network resources to route the calls to the ported number
NUMBER PORTABILITY SETUP COSTS This is one of the major deterring factors for NP implementation in any country. There are many expenses involved in NP system setup. The setup costs include the cost of setting up the central NPDB, which maintains the complete information on the porting details, providing a well-defined interface for the service providers to interact with apart from adhering to the policies setup by the telecom regulatory. Apart from these all the service providers need to have NP gateway server capable of interacting with the central NPDB using the defined application programming interface (API). The NP gateway should, apart from maintaining an internal NPDB, provision the routing information to the respective network elements. Apart from these, upgrading the network adds to the cost. The service providers are supposed to bear these costs. The setup costs includes:. Central NPDB setup cost. Software development or upgrade. Network upgrade. Customer Relationship Management (CRM) upgrade. Cost involved in upgrading the billing system
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Dept. of Electronics and Communication NP MAINTENANCE COSTS
Once the NP system is deployed, there are many other costs involved in maintenance of the system. The maintenance cost includes the following:. Cost for the agreed procedure involved in the porting process. Activating the ported number. Provisioning the routing information. Informing all the service providers of the ported number
CALL ROUTING COSTS
Routing the call to a ported number is one of the major issues in NP. In case of ACQ, the originating network needs to make a query to the NP database irrespective of whether the called number is ported or not. Even the other schemes of NP implementation has their own impacts on the network signaling, database queries, and other network resources, which directly influence the network traffic adding on to the cost.
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Dept. of Electronics and Communication ADVANTAGES OF MNP
MNP enables subscribers to retain their mobile telephone number when switches from one operator to another. MNP is Independent of Technology (GSM/CDMA). MNP is mandated by Regulation, for all Operators.
DISADVANTAGES Fees for transfer is yet not decided as new services introduced it will cost high. A subscriber is eligible to make a porting request only after 90 days of the date of activation of his mobile connection. Subscribers transferring the mobile number with some balance amount, no credit transfer would be allowed to the new account. Consumers allowed to change operators within their registered circle only
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Dept. of Electronics and Communication CONCLUSION
The value associated with mobile telephone numbers is created by the customers and they have a right to retain that. The ability of these customers to take their numbers and their associated traffic to another supplier is essential for the proper operation of markets. It is especially important for the introduction of new operators onto those markets. While mobile network operators will advocate competition, many will also quite happily evade it .Customers use an increasing range of services, many similar to those on the Internet. The dialing of numbers is declining in importance ,instead people use stored names, linked to a set of numbers and other identifiers. To implement number portability, the best solution is to implement the centralized system, maintain a common number porting database, and use the All Call Query (ACQ) call routing scheme to route the calls to a ported number. A trusted 3rd party, which typically reports to the telecom regulatory authority, can maintain the centralized number porting database. The introduction of number portability into the countries did not lead to significant shift by subscribers from one operator to another, and in India too there will be an initial churn of up to 20 percent of subscribers, which will then taper off. Usually customers do more likely to shift if new operator will introduce new services or if another operator introduces an aggressive tariff plan. Seminar report 2010 31
Dept. of Electronics and Communication
REFERENCE IETE JOURNALS OF RESEARCH www.wikipedia.com www.google.com www.sribd.com