Chapter 13

Market Structure and Competition

Solutions to Review Questions

1. Explain why, at a Cournot equilibrium with two firms, neither firm would have any
regret about its output choice after it observes the output choice of its rival.

In a Cournot setting, each firm chooses a level of output that maximizes its own profit given the
output choice of the other firm. In equilibrium each firm is choosing the profit-maximizing level
of output given the other firms output choice. Thus, neither firm will have any regret since it is
doing the best it can given the other firms choice.

2. What is a reaction function? Why does the Cournot equilibrium occur at the point at
which the reaction functions intersect?

A reaction function represents a firms best response to each possible choice of another firm.
For example, in a Cournot model a reaction function represents the firms profit-maximizing
level of output given another firms choice of output.
At the point where the reaction functions intersect, both firms are choosing a level of output that
maximizes its profit given the output choice of the other firm. Thus, neither firm would choose
to deviate from this point since doing so would reduce its profit. This point, therefore, represents
an equilibrium since neither firm would choose to change what it is doing given the other firms
choice.

3. Why is the Cournot equilibrium price less than the monopoly price? Why is the Cournot
equilibrium price greater than the perfectly competitive price?

The Cournot equilibrium price is less than the monopoly price because the firms in the Cournot
oligopoly are not trying to maximize industry profits. By acting in their own self-interest the
firms will expand their output to achieve greater profits. By expanding output, market price
falls.
The Cournot equilibrium price is greater than the perfectly competitive price because the firms in
the Cournot oligopoly exhibit market power. This market power allows the firms to set a price
above the perfectly competitive price.

4. Explain the difference between the Bertrand model of oligopoly and the Cournot model
of oligopoly. In a homogeneous products oligopoly, what predictions do these models make
about the equilibrium price relative to marginal cost?

In the Cournot model of oligopoly, firms choose a level of output given the output choices of
rival firms. In the Bertrand model of oligopoly, firms choose a price given the prices set by rival
firms. In the Bertrand model it is assumed that the firm with the lowest price will achieve 100%


market share. Therefore, firms will undercut the prices of rival firms until price is driven down
to the firms marginal cost.
In a homogenous products oligopoly, Cournot firms exhibit market power and set a price above
the perfectly competitive price and provide a level of output below the perfectly competitive
level. Bertrand firms, by undercutting prices of rival firms, drive the price down to the level of
marginal cost, achieving the perfectly competitive solution. Thus, in the Cournot model price is
above the perfectly competitive price and in the Bertrand model price is equal to the perfectly
competitive price.

5. What is the role played by the competitive fringe in the dominant firm model of
oligopoly? Why does an increase in the size of the fringe result in a reduction in the
dominant firms profit-maximizing price?

In a dominant firm market, one dominant firm splits the market with a competitive fringe. This
competitive fringe is some number of producers that act as perfect competitors: each chooses a
quantity of output taking the market price as given. The market price is set by the dominant firm
who chooses a price to maximize its own profit.
As more firms enter the competitive fringe, the supply of the competitive fringe increases. As
this supply increases, the dominant firms residual demand market demand less fringe supply
falls. As this residual demand falls, marginal revenue declines and the firm will maximize its
own profits at a lower price.

6. What is the difference between vertical product differentiation and horizontal product
differentiation?

With vertical product differentiation, consumers view one product as unambiguously better or
worse than another product. With horizontal product differentiation, some consumers regard
product A as a poor substitute for product B, while other consumers regard product B as a poor
substitute for product A. In other words, with horizontal differentiation some consumers prefer
A over B at equal prices while others prefer B over A at equal prices.

7. Explain why, in the Bertrand model of oligopoly with differentiated products, a greater
degree of product differentiation is likely to increase the markup between price and
marginal cost.

As the degree of product differentiation increases, the firm gains more market power for its
product. This occurs because with greater product differentiation there are fewer close
substitutes for the product to compete with. As the firm gains market power for its product, it is
able to charge a higher price for the product.
Viewing this from the opposite standpoint, if there was less product differentiation, there would
be more close substitutes and price increases would send consumers to other products. In the
limit, if there were no product differentiation in the Bertrand model, prices would fall to
marginal cost and all producers would charge the same price.

8. What are the characteristics of a monopolistically competitive industry? Provide an
example of a monopolistically competitive industry.



A monopolistically competitive market has three key features. First, the market is fragmented,
meaning it consists of many buyers and many sellers. Second, there is free entry and exit into
the market. Third, firms produce horizontally differentiated products.
The restaurants in a city might represent a monopolistically competitive market. There are likely
many restaurants, and many consumers who want to eat at a restaurant; entrepreneurs can easily
enter the restaurant market; and consumers likely view the restaurants as imperfect substitutes.
Clothing retailers might represent another monopolistically competitive market.

9. Why is it the case in a long-run monopolistically competitive equilibrium that the firms
demand curve is tangent to its average cost curve? Why could it not be a long-run
equilibrium if the demand curve cut through the average cost curve?

In a monopolistically competitive market, each firms demand curve will be tangent to its
average cost curve because there is free entry and exit of firms, so firms will enter if there are
any economic profits to be earned. This entry will occur until economic profits are driven to
zero, much like the perfectly competitive environment. When economic profits are zero, it must
be the case that price is equal to average cost since profit can be written as ( ) P AC Q t = . If
price is equal to average cost, then the demand curve must touch the average cost curve at the
optimal quantity. This is seen as a tangency between demand and average cost in the long run.
If demand cut through the average cost curve, then there would be a range of outputs over
which economic profit would be positive. This would entice new firms to enter, driving profits
down. Therefore, the demand curve cutting through the average cost curve cannot be an
equilibrium in the long run since new firms will enter.


Solutions to Problems
13.1 Beryllium oxide is a chemical compound used in pharmaceutical applications.
Beryllium oxide can only be made in one particular way, and all firms produce their
version of beryllium oxide to the exact same standards of purity and safety. The largest
firms have market shares given in the table below:
Firm Market share
Mercury 80%
Mars 1%
Jupiter 1%
Saturn 1%
a. What is the four-firm (4CR) concentration ratio for this industry?
b. What is the Herfindahl-Hirschman Index (HHI) for this industry?
c. Of the market structures described in Table 13.1, which one best describes the
Beryllium oxide industry?

a. 4CR = 80+1+1+1 = 84
b. HHI ~ 80
2
+ 1
2
+1
2
+1
2
= 6,403 (ignoring the effect of smaller firms in the industry).
c. This is an example of a dominant firm industry. The firms sell homogeneous products,
and the industry is dominated by a single large firm.


13.2 The cola industry in the country of Inner Baldonia consists of five sellers: two global
brands, Coke and Pepsi, and three local competitors, Bright, Quite, and Zight. Consumers
view these products as similar, but not identical. The market shares of the five sellers are as
follows:
Firm Market share
Coca Cola 25%
Zight 24%
Pepsi 23%
Bright 20%
Quite 8%
a. What is the four-firm (4CR) concentration ratio for this industry?
b. What is the Herfindahl-Hirschman Index (HHI) for this industry?
c. Of the market structures described in Table 13.1, which one best describes the cola
industry in Inner Baldonia?

a. 4CR = 25+24+23+20 = 92
b. HHI =25
2
+ 24
2
+23
2
+20
2
+ 8
2
= 2,194
c. This is an example of a differentiated products oligopoly. The firms produce similar but
not identical products. And the fact that some consumers are loyal (even though others switch
back and forth among brands based on price) suggests that there is some measure of horizontal
differentiation in this market.




13.3 Outer Baldonia is a largely rural country with many small towns. Each town typically
contains a retail store selling livestock feed. In virtually all towns, there is only one such
store. The farmers who purchase feed from these stores typically live outside of town,
sometimes at a significant distance. Often, they will purchase from a store in the town
closest to them, but if farmers learn through word of mouth that a feed retailer in a more
distant town is selling feed at a significantly lower price, they will sometimes go to that
store to obtain feed.
The country-wide market shares of the six largest feed stores in Outer Baldonia are shown
in the table below:
Firm Market share
Bens Feed and Supplies 2%
Joes Hog and Cattle supply 1%
Hogwarts 1%
Daves Livestock and Tools 0.50%
Rons Supply Shed 0.25%
Eddies Feed Coop 0.25%
a. What is the four-firm (4CR) concentration ratio for the livestock feed store market in
Outer Baldonia?
b. What is the (approximate) Herfindahl-Hirschman Index (HHI) for this industry?
c. Of the market structures described in Table 13.1, which one best describes the livestock
feed market in Outer Baldonia?

a. 4CR = 2+1+1+0.5 = 4.5.
b. HHI =2
2
+ 1
2
+1
2
+(0.5)
2
+ (0.25)
2
+ (0.25)
2
= 6.375. This is actually only an
approximation to the industrys HHI because to compute the HHI with complete caccuracy, we
would need to know the market shares of all livestock stores in Outer Baldonia. However, our
approximation is likely to be very good because the remaining feed stores have market shares
less than or equal to 0.25%. When we square such small market shares, the result is a number
very close to zero. Adding additional stores would thus not change our computed HHI very
much.
c. This is an example of a monopolistically competitive industry. The reason that the
industry is monopolistically competitive rather than perfectly competitive is that feed stores are
most likely differentiated geographically. Farmers are willing to travel longer distances if they
can get a significantly better price, but if prices are about the same, farmers will go to the store in
the closet town.


13.4. In the following, let the market demand curve be P = 70 - 2Q, and assume all sellers
can produce at a constant marginal cost of c = 10, with zero fixed costs.
a) If the market is perfectly competitive, what is the equilibrium price and quantity?
b) If the market is controlled by a monopolist, what is the equilibrium price and quantity?
How much profit does the monopolist earn?
c) Now suppose that Amy and Beau compete as Cournot duopolists. What is the Cournot
equilibrium price? What is total market output, and how much profit does each seller
earn?
a) P = MC implies 70 2Q = 10, or Q = 30 and P = 10.


b) A monopolist produces until MR = MC yielding 70 4Q = 10 so Q
m
= 15 and P
m
= 40.
Thus
m
= (40 10)*15 = 450.
c) For Amy, MR
A
= MC implies 70 4q
A
2q
B
= 10. We could either calculate Beaus
profit-maximization condition (and solve two equations in two unknowns), or, inferring that the
equilibrium will be symmetric since each seller has identical costs, we can exploit the fact that q
A

= q
B
in equilibrium. (Note: You can only do this after calculating marginal revenue for one
Cournot firm, not before.) Thus 70 6q
A
= 10 or q
A
= 10. Similarly, q
B
= 10. Total market
output under Cournot duopoly is Q
d
= q
A
+ q
B
= 20, and the market price is P
d
= 70 2*20 = 30.
Each duopolist earns
d
= (30 10)*10 = 200.


13.5. A homogeneous products duopoly faces a market demand function given by P = 300 -
3Q, where Q = Q1 + Q2. Both firms have a constant marginal cost MC = 100.
a) What is Firm 1s profit-maximizing quantity, given that Firm 2 produces an output of 50
units per year? What is Firm 1s profit-maximizing quantity when Firm 2 produces 20
units per year?
b) Derive the equation of each firms reaction curve and then graph these curves.
c) What is the Cournot equilibrium quantity per firm and price in this market?
d) What would the equilibrium price in this market be if it were perfectly competitive?
e) What would the equilibrium price in this market be if the two firms colluded to set the
monopoly price?
f ) What is the Bertrand equilibrium price in this market?
g) What are the Cournot equilibrium quantities and industry
price when one firm has a marginal cost of 100 but the other firm has a marginal cost of
90?

a) With two firms, demand is given by
1 2
300 3 3 P Q Q = . If
2
50 Q = , then
1
300 3 150 P Q = or
1
150 3 P Q = . Setting MR MC = implies

1
1
150 6 100
8.33
Q
Q
=
=


If
2
20 Q = , then
1
240 3 P Q = . Setting MR MC = implies


1
1
240 6 100
23.33
Q
Q
=
=


b) For Firm 1,
2 1
(300 3 ) 3 P Q Q = . Setting MR MC = implies

2 1
1 2
(300 3 ) 6 100
33.33 0.5
Q Q
Q Q
=
=


Since the marginal costs are the same for both firms, symmetry implies
2 1
33.33 0.5 Q Q = .
Graphically, these reaction functions appear as



0
20
40
60
0 20 40 60
F
i
r
m

2

Q
u
a
n
t
i
t
y
Firm 1 Quantity
Firm 1 Reaction Function
Firm 2 Reaction Function
22.22
22.22


c) Because of symmetry, in equilibrium both firms will choose the same level of output.
Thus, we can set
1 2
Q Q = and solve

2 2
2
33.33 0.5
22.22
Q Q
Q
=
=


Since both firms will choose the same level of output, both firms will produce 22.22 units. Price
can be found by substituting the quantity for each firm into market demand. This implies price
will be 300 3(44.44) 166.67 P = = .

d) If this market were perfectly competitive, then equilibrium would occur at the point
where 100 P MC = = .

e) If the firms colluded to set the monopoly price, then

300 6 100
33.33
Q
Q
=
=


At this quantity, market price will be
200
6
300 3( ) 200 P = = .

f) If the firms acted as Bertrand oligopolists, the equilibrium would coincide with the
perfectly competitive equilibrium of 100 P = .
g) Suppose Firm 1 has 100 MC = and Firm 2 has 90 MC = . For Firm 1,
2 1
(300 3 ) 3 P Q Q = . Setting MR MC = implies

2 1
1 2
(300 3 ) 6 100
33.33 0.5
Q Q
Q Q
=
=


For Firm 2,
1 2
(300 3 ) 3 P Q Q = . Setting MR MC = implies


1 2
2 1
(300 3 ) 6 90
35 0.5
Q Q
Q Q
=
=




Solving these two reaction functions simultaneously yields
1
21.11 Q = and
2
24.44 Q = . With
these quantities, market price will be 163.36 P = .


13.6. Zack and Andon compete in the peanut market. Zack is very efficient at producing
nuts, with a low marginal cost cZ = 1; Andon, however, has a constant marginal cost cA =
10. If the market demand for nuts is P = 100 - Q, find the Cournot equilibrium price and
the quantity and profit level for each competitor.

For Zack, MR
Z
= MC
Z
implies 100 2q
Z
q
A
= 1, so Zacks reaction function is q
Z
= *(99
q
A
). Similarly, MR
A
= MC
A
implies 100 2q
A
q
Z
= 10 so Andons reaction function is q
A
=
*(90 q
Z
). Solving these two equations in two unknowns yields q
Z
= 36 and q
A
= 27. The
market price is P = 100 (36 + 27) = 37. Zack earns
Z
= (37 1)*36 = 1296 and Andon earns

A
= (36 10)*27 = 702.


13.7. Lets consider a market in which two firms compete as quantity setters, and the
market demand curve is given by Q = 4000 - 40P. Firm 1 has a constant marginal cost
equal to MC1 = 20, while Firm 2 has a constant marginal cost equal to MC2 = 40.
a) Find each firms reaction function.
b) Find the Cournot equilibrium quantities and the Cournot equilibrium price.

a) The inverse market demand curve is P = 100 (Q/40) = 100 (Q
1
+ Q
2
)/40. Firm 1s
reaction function is found by equating MR
1
= MC
1
:
MR
1
= [100 Q
2
/40] Q
1
/20
MR
1
= MC
1
[100 Q
2
/40] Q
1
/20 = 20
Solving this for Q
1
in terms of Q
2
gives us:
Q
1
= 1,600 0.5Q
2

Similarly, Firm 2s reaction function is found by equating MR
2
= MC
2
:
MR
2
= [100 Q
1
/40] Q
2
/20
MR
2
= MC
2
[100 Q
1
/40] Q
2
/20 = 40
Solving this for Q
2
in terms of Q
1
gives us:
Q
2
= 1,200 0.5Q
1

b) The two reaction functions give us two equations in two unknowns. Using algebra we can
solve these to get: Q
1
= 1,333.33 and Q
2
= 533.33.
We find the Cournot equilibrium price by plugging these quantities back into the inverse market
demand curve:
P = 100 (1333.33 + 533.33)/40 = 53.33


13.8. In a homogeneous products duopoly, each firm has a marginal cost curve MC = 10 +
Qi, i = 1, 2. The market demand curve is P =50 - Q, where Q = Q1 + Q2.
a) What are the Cournot equilibrium quantities and price in this market?
b) What would be the equilibrium price in this market if the two firms acted as a profit-
maximizing cartel?
c) What would be the equilibrium price in this market if firms acted as price-taking firms?



a) Market demand is given by
1 2
50 P Q Q = . Firm 1s reaction function can be found by
equating its marginal revenue to its marginal cost.

2 1 1
1 2
(50 ) 2 10
40 1
3 3
Q Q Q
Q Q
= +
=


Since both firms have the same marginal cost, symmetry implies
40 1
2 1 3 3
Q Q = . Solving these
two reaction functions simultaneously yields
1
10 Q = and
2
10 Q = . Industry price is found by
substituting these quantities into the market demand function. This implies 30 P = .

b) As discussed in Chapter 11, a multiplant monopolist will equate the marginal cost of
production across all its plants. At any level of marginal cost MC
T
, each plant would operate so
that MC
T
= Q
i
+ 10, or Q
i
= MC
T
10. Thus, total output Q = Q
1
+ Q
2
= 2MC
T
20. So the
multiplant marginal cost curve is given by MC
T
= 0.5Q + 10. Equating MR with MC
T
yields
50 2Q = 0.5Q + 10
Q = 16
Thus, both plants will produce Q
i
= 8 units. Industry price is found by substituting these
quantities into the market demand function. This implies P = 34.

c) If the firms acted as price takers, the market would see the perfectly competitive solution.
Setting P MC = for both firms implies

1 2 1
1 2 2
50 10
50 10
Q Q Q
Q Q Q
= +
= +


Since
1 2
Q Q = in equilibrium we have

1 1
1
50 2 10
40
3
Q Q
Q
= +
=

Both firms will produce
40
3
= 13.3 units. Industry price is found by substituting these quantities
into the market demand function. This implies
70
3
P = = 23.3.


13.9. Suppose that demand for cruise ship vacations is given by P = 1200 - 5Q, where Q is
the total number of passengers when the market price is P.
a) The market initially consists of only three sellers, Alpha Travel, Beta Worldwide, and
Chi Cruiseline. Each seller has the same marginal cost of $300 per passenger. Find the
symmetric Cournot equilibrium price and output for each seller.
b) Now suppose that Beta Worldwide and Chi Cruiseline announce their intention to merge
into a single firm. They claim that their merger will allow them to achieve cost savings so
that their marginal cost is less than $300 per passenger. Supposing that the merged firm,


BetaChi, has a marginal cost of c < $300, while Alpha Travels marginal cost remains at
$300, for what values of c would the merger raise consumer surplus relative to part (a)?

a) Consider first the problem of Alpha Travel. It produces until MR
A
= MC
A
or 1200 5(Q
B

+ Q
C
) 10Q
A
= 300. Thus its reaction function is
Q
A
= 90 0.5(Q
B
+ Q
C
).
Symmetry implies that in equilibrium Q
A
= Q
B
= Q
C
, so we can solve to find that Q
i
= 45 for
each firm. Thus the equilibrium price is P = 525.
b) Reconsidering Alphas profit-maximization problem, we now have that MR
A
= MC
A
or
1200 5Q
BC
10Q
A
= 300. Thus its reaction function is

Q
A
= 90 0.5Q
BC
.

The merged firm will produce until MR
BC
= MC
BC
or 1200 5Q
A
10Q
BC
= c, so its reaction
function is

Q
BC
= 120 0.1c 0.5Q
A


Solving these two equations as a function of c yields Q
BC
= 100 (2/15)*c and Q
A
= 40 +
(1/15)*c. Total output is then Q = 140 (1/15)*c, and so the market price is P = 500 + *c.
Put simply, the merger raises consumer surplus only if the price falls; thus consumer surplus
rises only when 500 + *c < 525, or c < 75.


13.10. A homogeneous products oligopoly consists of four firms, each of which has a
constant marginal cost MC =5. The market demand curve is given by P = 15 - Q.
a) What are the Cournot equilibrium quantities and price? Assuming that each firm has
zero fixed costs, what is the profit earned by each firm in equilibrium?
b) Suppose Firms 1 and 2 merge, but their marginal cost remains at 5. What are the new
Cournot equilibrium quantities and price? Is the profit of the merged firm bigger or
smaller than the combined profits of Firms 1 and 2 in the initial equilibrium in part (a)?
Provide an explanation for the effect of the merger on profit in this market.

a) With four firms, demand is given by
1 2 3 4
15 P Q Q Q Q = . Let X represent total
output for Firms 2, 3, and 4. Then demand faced by Firm 1 is
1
(15 ) P X Q = . Setting
MR MC = implies

1
1
(15 ) 2 5
5 0.5
X Q
Q X
=
=


Since all firms have the same marginal cost, the solution will be symmetric. Letting
*
Q
represent the optimal output for each firm,


* *
*
5 0.5(3 )
2
Q Q
Q
=
=




Thus total industry output will be 8 with each firm producing 2 units of output. At this quantity
price will be 15 8 7 P = = . Profits for each firm will be 7(2) 5(2) 4 TR TC t = = = .

b) If two firms merge, then the number of firms in the market will fall to three. The new
quantity for each firm will be

* *
*
5 0.5(2 )
2.5
Q Q
Q
=
=


Now total industry output will be 7.5 with each of the three firms producing 2.5 units. At this
quantity, price will be 15 7.5 7.5 P = = . Profit per firm will be
7.5(2.5) 5(2.5) 6.25 TR TC t = = = .

Thus, while profit per firm does increase after the merger, profits do not double and the merger
nets the two firms a smaller total profit. Profit per firm increases after the merger because as the
total number of firms falls, each individual firm has greater market power. This greater market
power allows the firms to charge a higher price, produce less in aggregate, and earn greater profit
per firm.


13.11. An industry is known to face market price elasticity of demand Q, P = -3 (Assume
this elasticity as constant as the industry moves along its demand curve.) The marginal cost
of each firm in this industry is $10 per unit, and there are five firms in the industry. What
would the Lerner Index be at the Cournot equilibrium in this industry?

In a Cournot equilibrium, the percentage contribution margin is given by

,
1 1
Q P
P MC
P N c
| |

=
|
|
\ .


where N is the number of firms in the market. For this example,


1 1
5 3
1
15
P MC
P
P MC
P
| |
=
|

\ .

=


Thus, the Lerner Index in this industry would be 0.067, or 6.7 percent.


13.12. Besanko, Inc., is one of two Cournot dupolists in the market for gizmos. It and its
main competitor
Schmedders Ltd. face a downward-sloping market demand curve. Each firm has an
identical marginal cost that is independent of output. Please indicate how the following will
affect Besankos and Schmedderss reaction functions, and the Cournot equilibrium
quantities produced by Besanko and Schmedders.


a) Leading safety experts begin to recommend that all home owners should replace their
smoke detectors with gizmos.
b) Besanko and Schmedderss gizmos are made out of platinum, with each gizmo requiring
1 kg of platinum. The price of platinum goes up.
c) Besanko, Inc.s total fixed cost increases.
d) The government imposes an excise tax on gizmos produced by Schmedders, but not on
those produced by Besanko.

As you read the answer to this, think of the reaction functions being graphed in coordinate
system with Besankos Q on the horizontal axis and Schmedders Q on the vertical axis.

Shifts Besankos
Reaction
Function?
Shifts Schmedderss
Reaction Function?
Effect on Cournot
equilibrium quantities?
a) Increase in
market
demand
Yes shifts it
rightward (more
quantity for any
given quantity of
rival)
Yes shifts it upward
(more quantity for any
given quantity of
rival)
Both Besanko and Schmedders
produce more in the new
equilibrium (intersection of
reaction curves occurs further
to northeast)
b) Increase in
MC of both
firms
Yes shifts it
leftward (less
quantity for any
given quantity of
rival)
Yes shifts it
downward (less
quantity for any given
quantity of rival)
Both Besanko and Schmedders
produce less in the new
equilibrium (intersection of
reaction curves occurs further
to southwest)
c) Increase in
Besankos
total fixed
cost
No change fixed
costs dont affect
Besankos reaction
function
No change No change
d) Excise tax
on
Schmedders
No Besankos
fundamentals
(demand, MC)
havent changed
Yes shifts it
downward (less
quantity for any given
quantity of rival)
Schmedders produces less in
new equilibrium, while
Besanko produces more
(intersection of reaction
function occurs further to the
southeast along Besankos
reaction function)


13.13. Suppose that firms in a two-firm industry choose quantities every month, and each
month the firms sell at the market-clearing price determined by the quantities they choose.
Each firm has a constant marginal cost, and the market demand curve is linear of the form
P = a - bQ, where Q is total industry quantity and P is the market price. Suppose that
initially each firm has the same constant marginal cost. Further suppose that each month
the firms attain the Cournot equilibrium in quantities.
a) Suppose that it is observed that from one month to the next Firm 1s quantity goes
down, Firm 2s quantity goes up, and the market price goes up. A change in the demand
and/or cost conditions consistent with what we observe is:


i) The market demand curve shifted leftward in a parallel fashion.
ii) The market demand curve shifted rightward in a parallelfashion.
iii) Firm 1s marginal cost went up, while Firm 2s marginal cost stayed the same.
iv) Firm 2s marginal cost went up, while Firm 1s marginal cost stayed the same.
v) All of the above are possible.
b) Suppose that it is observed that from one month to the next, Firm 1s quantity goes
down, Firm 2s quantity goes down, and the market price goes down. A change in the
demand and/or cost conditions consistent with what we observe is:
i) The market demand curve shifted leftward in a parallel fashion.
ii) The market demand curve shifted rightward in a parallel fashion.
iii) Firm 1s marginal cost went up, while Firm 2s marginal cost stayed the same.
iv) Firm 2s marginal cost went down, while Firm 1s marginal cost stayed the same.
v) All of the above are possible.
c) Suppose that it is observed that from one month to the next, Firm 1s quantity goes up,
Firm 2s quantity goes up, and the market price goes up. A change in the demand and/or
cost conditions consistent with what we observe is:
i) The market demand curve shifted leftward in a parallel fashion.
ii) The market demand curve shifted rightward in a parallel fashion.
iii) Both firms marginal costs went up by the same amount.
iv) Both firms marginal costs went down by the same amount.
v) All of the above are possible.
d) Suppose that it is observed that from one month to the next, Firm 1s quantity goes up,
Firm 2s quantity goes up, and the market price goes down. A change in the demand
and/or cost conditions consistent with what we observe is:
i) The market demand curve shifted leftward in a parallel fashion.
ii) The market demand curve shifted rightward in a parallel fashion.
iii) Both firms marginal costs went up by the same amount.
iv) Both firms marginal costs went down by the same amount.
v) All of the above are possible.

a) Correct answer: C. Why? We can rule out A and B because under these two scenarios,
the quantities of firms 1 and 2 would have moved in the same direction. This then eliminates E.
D is incorrect because if firm 2s marginal cost had gone up, its equilibrium quantity would have
gone down. Thus, the only possible answer is the correct answer C.

b) Correct answer: A. Why? We can rule out C and D. Heres why. Under these scenarios,
the reaction function of the firm whose marginal went up would shift leftward (if the firms
quantity is being measured along the horizontal axis) or downward if the firms quantity is being
measured along the vertical axis). The reaction function of the firm whose marginal cost did not
change would remain unchanged. As a result, the equilibrium would involve a lower quantity for
the firm experiencing the unfavorable marginal cost change and a higher quantity for the firm
whose marginal cost remained the same. By ruling out C and D, we also rule out E. The only two
possibilities are A and B. But we can rule out B because a rightward parallel shift in the market
demand curve would result in each firm producing more in equilibrium not less (See Table 13.4
in the text). Hence, the correct answer must be A.



c) Correct answer: B. We can rule out C. If both firms marginal costs went up by the
same amount, then each firms quantity would fall, not go up (see Table 13.4). We also can rule
out D. If both firms marginal costs went down by the same amount, then the market price
would fall, not go up (see Table 13.4 again). Because C and D are incorrect, can therefore rule
out E. We also can rule out A. If the market demand curve shifted leftward, then that would
mean that the a term in the market demand curve P = a bQ has gone down. In this case,
Table 13.4 would tell us that each firms quantity would down and the market price would go
down. Gathering together all of the above tells us that the correct answer must be B.

d) Correct answer: D. We can rule out both A and B. If the market demand curve had
shifted leftward or rightward in a parallel fashion then the a term in the market demand curve
would either increase or decrease. Table 13.4 would then imply that the change in the firms
quantities and market price would be in the same direction (the quantities and the market price
would each increase or would each decrease). Because A and B cannot be correct, E cannot be
correct either. This leaves us with C and D. We can rule out C because if each firms marginal
cost went up then Table 13.4 would tell us that each firm would produce less quantity and the
market price would go up. Pulling this all together implies that the correct answer must be D.


13.14. An industry consists of two Cournot firms selling a homogeneous product with a
market demand curve given by P = 100 - Q1 - Q2. Each firm has a marginal cost of $10 per
unit.
a) Find the Cournot equilibrium quantities and price.
b) Find the quantities and price that would prevail if the firms acted as if they were a
monopolist (i.e., find the collusive outcome).
c) Suppose Firms 1 and 2 sign the following contract. Firm 1 agrees to pay Firm 2 an
amount equal to T dollars for every unit of output it (Firm 1) produces. Symmetrically,
Firm 2 agrees to pay Firm 1 an amount T dollars for every unit of output it (Firm 2)
produces. The payments are justified to the government as a cross licensing agreement
whereby Firm 1 pays a royalty forthe use of a patent developed by Firm 2, and similarly,
Firm 2 pays a royalty for the use of a patent developed by Firm 1. What value of T results
in the firms achieving the collusive outcome as a Cournot equilibrium?
d) Draw a picture involving reaction functions that shows what is going on in this situation.

a) Equating MR to MC for each firm yields the reaction function Q
1
= 45 0.5Q
2
for firm 1
and Q
2
= 45 0.5Q
1
for firm 2. Solving these two equations in two unknowns yields Q
1
= Q
2
=
30 with P = $40.
b) A monopolist produces until MR = MC or 100 2Q = 10, implying Q = 45 and P =
$55/unit. Thus, each firm produces Q
1
= Q
2
= 22.5 in the collusive outcome.
c) The cross-licensing agreement implies that each firm has a marginal cost of MC = 10 +
T. Setting MR = MC for each firm generates the reaction functions: Q
1
= 45 0.5T 0.5Q
2
and
Q
2
= 45 0.5T 0.5Q
1
. Solving these reaction functions simultaneously for Q
1
and Q
2
, we get
the reduced form equations for each firms output as a function of T: Q
1
= Q
2
= 30 (1/3)T. We
want to find a value of T so that Q
1
= Q
2
= 22.5. Thus we set 30 (1/3)T = 22.5 which yields T =
22.5.


d) The figure below shows us what is going on here. The cross-licensing agreement has, in
effect, shifted each firms reaction function inward (from the solid to the dotted lines) so that
they now cross at the as if monopoly outcome.
Firm 1s Quantity
Firm 2s Quantity
Cournot
equilibrium
As if monopoly
outcome
R
1
R
2



13.15. Consider an oligopoly in which firms choose quantities. The inverse market demand
curve is given by P = 280 - 2(X + Y ), where X is the quantity of Firm 1, and Y is the
quantity of Firm 2. Each firm has a marginal cost equal to 40.
a) What is the Cournot equilibrium outputs for each firm? What is the market price at the
Cournot equilibrium? What is the profit of each firm?
b) What is the Stackelberg equilibrium, when Firm 1 acts as the leader? What is the
market price at the Stackelberg equilibrium? What is the profit of each firm?

The table below summarizes the answer to this problem. The solution details follow.

Firm 1
output
Firm 2
output
Market
Price
Firm 1
Profit
Firm 2
Profit
Cournot 40 40 120 3,200 3,200
Stackelberg with Firm
1 as leader
60 30 100 3,600 1,800

a) Firm 1s marginal revenue is MR = 280 2Y 4X. Equating MR to MC gives us:
280 2Y 4X = 40,
240 2Y = 4X
X = 60 0.5Y
This is Firm 1s reaction function. Firm 2 is identical, and so Firm 2s reaction function will be a
mirror image of Firm 1s
Y = 60 0.5X


If we solve these reaction functions simultaneously, we find X = Y = 40. At this output, the
corresponding market price is P = 280 2(40 + 40) = 120. Each firms profit is thus: 120*40
40*40 = 3,200.
b) To find the Stackelberg equilibrium in which Firm 1 is the leader, we start by writing the
expression for Firm 1s total revenue:
TR = (280 2Y 2X)X

In place of Y, we substitute in Firm 2s reaction function: Y = 60 0.5X
TR = [280 2(60 0.5X) 2X]X = (160 X)X
Firm 1s marginal revenue is therefore MR = 160 2X. Equating marginal revenue to marginal
cost gives us:
160 2X = 40, or X = 60.
To find Firm 2s output, we plug X = 60 back into Firm 2s reaction function:
Y = 60 0.5(60) = 30.
The market price is found by plugging X = 60 and Y = 30 back into the demand curve: P = 280
2(60 + 30) = 100.
Thus, at the Stackelberg equilibrium, Firm 1s profit is: 100*60 40*60 = 3,600. Firm 2s profit
is 100*30 40*30 = 1,800.


13.16. The market demand curve in a commodity chemical industry is given by Q = 600 -
3P, where Q is the quantity demanded per month and P is the marketprice in dollars.
Firms in this industry supply quantities every month, and the resulting market price
occurs at the point at which the quantity demanded equals the total quantity supplied.
Suppose there are two firms in this industry, Firm 1 and Firm 2. Each firm has an identical
constant marginal cost of $80 per unit.
a) Find the Cournot equilibrium quantities for each firm. What is the Cournot equilibrium
market price?
b) Assuming that Firm 1 is the Stackelberg leader, find the Stackelberg equilibrium
quantities for each firm. What is the Stackelberg equilibrium price?
c) Calculate and compare the profit of each firm under the Cournot and Stackelberg
equilibria. Under which equilibrium is overall industry profit the greatest, and why?

a) Begin by inverting the market demand curve: Q = 600 3P P = 200 (1/3)Q. The
marketing-clearing price if firm 1 produces Q
1
and firm 2 produces Q
2
is: P = 200
(1/3)(Q
1
+ Q
2
). Lets focus on firm 1 first. Firm 1s residual demand curve has the equation P =
[200 (1/3)Q
2
] (1/3)Q
1
. The corresponding marginal revenue curve is thus: MR
1
= [200
(1/3)Q
2
] (2/3)Q
1
. Equating firm 1s marginal revenue to marginal cost and solving for Q
1
gives
us: [200 (1/3)Q
2
] (2/3)Q
1
= 80, or 120 (1/3)Q
2
= (2/3)Q
1
Q
1
= 180 Q
2
. This is firm
1s reaction function. Similar logic gives us firm 2s reaction function: Q
2
= 180 Q
1
. Now,
we have two equations (the two reaction functions) in two unknowns (Q
1
and Q
2
). Solving this
system of linear equations gives us: Q
1
= Q
2
= 120. The resulting market price is: P = 200
(1/3)(120+120) = 120. Each firms profit is (P M)Q
i
, for i = 1,2, or (120 80)(120) = $4,800
per month. Industry profit is thus: $9,600 per month.

b) To find the Stackelberg equilibrium, we begin by substituting firm 2s reaction function
into the expression for the market-clearing price to get firm 1s residual demand curve. This


gives us: P = 200 (1/3)(Q
1
+ 180 Q
1
) P = 140 (1/6)Q
1
.The corresponding marginal
revenue curve is: MR
1
= 140 (1/3)Q
1
. Equating marginal revenue to marginal cost gives us:
140 (1/3)Q
1
= 80, or Q
1
= 180. This is the Stackelberg leaders quantity. The Stackelberg
followers quantity is found by substituting the leaders quantity into the followers reaction
function: Q
2
= 180 (180) = 90. The resulting market price is: P = 200 (1/3)(180 + 90) =
110. Notice that this is lower than the Cournot equilibrium price.

c) Lets now compute the profit of each firm under Stackelberg leadership and compare to
the profit under Cournot. The leaders profit is: (110 80)(180) = $5,400 per month. The
followers profit is: (110 80)(90) = $2,700 per month. Notice that the leader earns higher profit
than under the Cournot equilibrium, while the follower earns lower profit. Overall industry profit
under Stackelberg leadership --- $5,400 + $2,700 = $8,100 --- is less than it is in the Cournot
model.


13.17. Consider a market in which the market demand curve is given by P = 18 - X - Y,
where X is Firm 1s output, and Y is Firm 2s output. Firm 1 has a marginal cost of 3, while
Firm 2 has a marginal cost of 6.
a) Find the Cournot equilibrium outputs in this market. How much profit does each firm
make?
b) Find the Stackelberg equilibrium in which Firm 1 acts as the leader. How much profit
does each firm make?

The table below summarizes the solution. The details follow.

Firm 1
output
Firm 2
output
Market
Price
Firm 1
Profit
Firm 2
Profit
Cournot 6 3 9 36 9
Stackelberg with
Firm 1 as leader
9 1.5 7.5 40.5 2.25

a) For Firm 1, equating MR to MC yields 18 Y 2X = 3, or X = 7.5 0.5Y.
For Firm 2, equating MR to MC yields 18 X 2Y = 6, or Y = 6 0.5X.
If we solve these reaction functions simultaneously, we have X = 6, Y = 3.
The resulting market price is thus: 18 6 3 = 9. Firm 1s profit is: (9 3)*6 = 36. Firm 2s
profit is: (9 6)*3 = 9
b) If Firm 1 is the Stackelberg leader, we plug Firm 2s reaction function into the expression
for Firm 1s total revenue: TR = [18 (6 0.5X) X]X = (12 0.5X)X.
Firm 1s marginal revenue is thus: 12 X. Equating this to Firm 1s marginal cost gives us: 12
X = 3, or X = 9.
Given this, Firm 2s output is Y = 6 0.5*9 = 1.5. The resulting market price is (18 9 1.5) =
7.5.
Firm 1s profit is thus: (7.5 3)*9 = 40.5, while Firm 2s profit is thus: (7.5 6)*1.5 = 2.25.
The problem demonstrates that Stackelberg leadership exaggerates the equilibrium differences
(quantities and profits) between firms. Put another way, Firm 1s cost advantage is even more
powerful when Firm 1 acts as a Stackelberg leader.




13.18. Consider a market in which we have two firms, one of which will act as the
Stackelberg leader and the other as the follower. As we know, this means that each firm
will choose a quantity, X (for the leader) and Y (for the follower). Imagine that you have
determined the Stackelberg equilibrium for a particular linear demand curve and set of
marginal costs. Please indicate how X and Y would change if we then perturbed the
initial situation in the following way:
a) The leaders marginal cost goes down, but the followers marginal cost stays the same.
b) The followers marginal cost goes down, but the leaders marginal cost stays the same.

a) The leader would produce more and the follower would produce less.
Intuitively, with a lower marginal cost, the leader is more eager to supply output than before.
(Technically, with lower marginal cost, the intersection of the leaders MR curve with its new
MC must occur at a higher quantity than before). But if the leader produces more, the follower
must produce less. (Technically speaking, this is because by committing to a higher quantity, the
leader moves the follower further to southeast along the followers reaction curve.)

b) The leader would produce less and the follower would produce more.
Intuitively, with a lower marginal cost, the follower is now more eager to supply output than
before. Therefore, it is harder for the leader (by producing lots of output) to get the follower to
scale back its output. Thus, from the leaders perspective, the value of extra output as a strategic
move has been somewhat diminished. Hence, the leader is not quite as enthusiastic about
producing lots of output, and so it will cut back a little.


13.19. Suppose that the market demand for cobalt is given by Q = 200 - P. Suppose that the
industry consists of 10 firms, each with a marginal cost of $40 per unit. What is the
Cournot equilibrium quantity for each firm? What is the equilibrium market price?

Market demand is given by 200 P Q = . With ten firms,
1 10
Q Q Q = + + . Letting
2 10
X Q Q = + + , Firm 1 faces demand
1
(200 ) P X Q = . Setting MR MC = implies

1
1
(200 ) 2 40
80 0.5
X Q
Q X
=
=


In equilibrium, each firm will produce the same quantity Q
*
= Q
1
= Q
2
= = Q
10



* *
*
80 0.5(9 )
14.55
Q Q
Q
=
=


Total industry output will be 145.50 with each of the ten firms producing 14.55 units. At this
quantity, market price will be 200 145.50 54.50 P = = .




13.20. Consider the same setting as in the previous problem, but now suppose that the
industry consists of a dominant firm, Braeutigam Cobalt (BC), which has a constant
marginal cost equal to $40 per unit. There are nine other fringe producers, each of whom
has a marginal cost curve MC = 40 + 10q, where q is the output of a typical fringe producer.
Assume there are no fixed costs for any producer.
a) What is the supply curve of the competitive fringe?
b) What is BCs residual demand curve?
c) Find BCs profit-maximizing output and price. At this price, what is BCs market share?
d) Repeat parts (a) to (c) under the assumption that the competitive fringe consists of 18
firms.

a) The supply curve of the competitive fringe is the horizontal summation of the marginal
cost curves (supply curves) for the individual firms. Since 40 10 MC q = + for each firm, q =
0.1P 4 is the supply curve for an individual firm, so long as P > 40. For P 40, fringe supply
is zero. Summing these for the 9 fringe producers in this market implies

>
s
=
40 36 9 . 0
40 0
P P
P
S
F


b) For P 40, fringe supply is zero so residual demand is equal to market demand. For P >
40, residual demand is the horizontal difference between the fringe supply and market demand.
Thus, residual demand is

>
s
=
40 9 . 1 236
40 200
P P
P P
Q
R


c) For P > 40, the inverse residual demand curve is P = (10/19)(236 Q
R
), so the
associated marginal revenue curve is MR = (10/19)(236 2Q
R
). BC maximizes profit by
equating MR to its MC = 40:

( )( )
80
40 2 236 19 / 10
=
=
R
R
Q
Q


Using the residual demand curve, BCs profit-maximizing price is P = (10/19)(236 80) = 82.11
and total market demand is Q = 200 82.11 = 117.89. Thus, BCs market share is 80/117.89 =
0.68, or 68 percent.

d) If the competitive fringe consists of 18 firms, then

>
s
=
40 72 8 . 1
40 0
P P
P
S
F


Residual demand is:

>
s
=
40 8 . 2 272
40 200
P P
P P
Q
R




For P > 40, the inverse residual demand is P = (10/28)(272 Q
R
). BC maximizes profit by
setting MR = MC, or


( )( )
80
40 2 272 28 / 10
=
=
R
R
Q
Q


Using the residual demand curve, BC will set P = (10/28)(272 80) = 68.58. Total market
demand will be 200 68.58 131.42 Q= = . Thus, BCs market share will be 80/131.43 = 0.61, or
61 percent. As more firms enter the competitive fringe, BCs market share falls.


13.21. Apples iPod has been the portable MP3-player of choice among many gadget
enthusiasts. Suppose that Apple has a constant marginal cost of 4 and that market demand
is given by Q = 200 - 2P.
a) If Apple is a monopolist, find its optimal price and output. What are its profits?
b) Now suppose there is a competitive fringe of 12 price-taking firms, each of which has a
total cost function TC(q) = 3q2 + 20q with corresponding marginal cost curve MC = 6q + 20.
Find the supply function of the fringe (Hint: A competitive firm supplies along its marginal
cost curve above its shutdown point).
c) If Apple operates as the dominant firm facing competition from the fringe in this
market, now what is its optimal output? How many units will fringe providers sell? What is
the market price, and how much profit does Apple earn?
d) Graph your answer to part (c).

a) A monopolist sets MR = MC (dont forget to invert the demand curve first!) so 100 Q
m

= 4. Thus, Q
m
= 96 and P
m
= 52. As a monopolist, Apples profits are t = (52 4)*96 = 4608.

b) Each fringe firm maximizes profits by setting P = MC = 6q + 20, so we can derive a
single firms supply curve as q = (P 20)/6, so long as P > 20. With the fringe comprising 12
firms, total supply is Q
fringe
= 12q, or

>
s
=
20 40 2
20 0
P P
P
Q
fringe


c) First, find Apples (denoted DF for dominant firm) residual demand, for P > 20: Q
DF
=
Q
mkt
Q
fringe
= 200 2P (2P 40) = 240 4P. Inverting, this is P = 60 0.25Q. So Apple
sets MR = MC or
60 0.5Q
DF
= 4
Q
DF
= 112
From the residual demand, Apples price is P = 60 0.25*112 = 32. At this price, the fringe
supplies Q
fringe
= 2P 40 = 2*32 40 = 24. Apples profits are t = (32 4)*112 = 3136.

d) On the graph, note that (i) residual demand begins at P = 60, precisely where fringe
supply intersects market demand; (ii) residual demand connects back with market demand at P =
20, where the fringe supply curve intersects the P-axis; and (iii) the dominant firms equilibrium
output occurs where its MR = MC.






13.22. Britney produces pop music albums with the total cost function TC(Q) = 8Q. Market
demand for pop music albums is P = 56 - Q. Suppose there is a competitive fringe of price-
taking pop music artists, with total supply function Qfringe = 2P - y, where y > 0 is some
positive integer. If Britney behaves like a dominant firm and maximizes her profit by
selling at a price of P = 16, find (i) the value of y, (ii) Britneys output level, and (iii) the
output level of the competitive fringe.

Britneys residual demand is Q
B
= Q Q
fringe
= 56 P (2P y) = 56 + y 3P. Or in inverse
form, P = (56 + y Q
B
)/3. Well use this in two ways.
First, Britney maximizes profits by setting MR = MC or (56 + y 2Q
B
)/3 = 8 yielding Q
B
=
0.5(32 + y).
Second, knowing that Britney charges a price of P = 16, using her residual demand curve implies
16 = (56 + y Q
B
)/3, or Q
B
= 8 + y.
Solving these two equations for Q
B
and y implies 8 + y = 0.5(32 + y) yielding y = 16 and Q
B
=
24. Lastly, knowing the value of y and the market price P we can then see that the fringe
supplies Q
fringe
= 2*16 16 = 16.


13.23. The market demand curve in the nickel industry in Australia is given by Qd = 400 -
8P. The industry is dominated by a large firm with a constant marginal cost of $10 per
unit. There also exists a competitive fringe of 100 firms, each of which has a marginal cost
given by MC = 10 + 50q, where q is the output of a typical fringe firm.
a) What is the equation of the supply curve for the competitive fringe?
b) Restricting your attention to the range of prices that exceed the dominant firms
marginal cost, what is the equation of the residual demand curve?

Fringe supply
Q
fringe
= 24 Q
DF
= 112 Q
mkt
= 136

Market demand
Residual demand
MC
MR


c) What is the profit-maximizing quantity of the dominant firm? What is the resulting
market price? At this price, how much does the competitive fringe produce, and what is the
fringes market share (i.e., the fringe quantity divided by total industry quantity)? What is
the dominant firms market share?
d) Lets consider a twist on the basic dominant firm model. Suppose the Australia
government, concerned about the amount of dominance in the nickel industry decides to
break the dominant firm into two identical firms, each with a constant marginal cost of $10
per unit. Suppose further that these two firms act as Cournot quantity setters, taking into
account the supply curve of the competitive fringe. What is the Cournot equilibrium
quantity produced by each dominant firm? What is the equilibrium market price? At this
price, how much does the competitive fringe produce, and what is the fringes market
share?

a) To find the supply curve of the competitive fringe, we proceed as follows. Each price-
taking fringe firm produces to the point at which the market price equals marginal cost: P = 10 +
50q, or q = (P 10)/50. This equation is valid only if the price is greater than or equal to 10. If
the price is less than 10, a fringe firm produces nothing. In this problem, there is no loss of
generality in assuming that the market price will exceed 10, and that a fringe firms supply curve
is given by q = (P 10)/50. This is because the marginal cost of the dominant firm is 10, and the
dominant will not operate at a point at which its price is less than its marginal cost. Given this,
the fringes overall supply curve is found by multiplying the individual fringe supply curve by
the number of fringe firms (100): Q
s
= (100)(P 10)/50 = 2P 20. Thus, the overall fringe
supply curve is Qs = 2P 20.

b) We find the residual demand curve by subtracting the overall fringe supply from the
market demand curve. Letting Q
r
denote residual demand, we have: Q
r
= Q
d
Q
s
= (400 8P)-
(2P 20) Q
r
= 420 10P.

c) To find the profit-maximizing quantity of the dominant firm, we first invert the residual
demand (dropping the superscript r) to get: P = 42 (1/10)Q. The corresponding marginal
revenue curve is: MR = 42 (1/5)Q. Equating marginal revenue to marginal cost gives us: 42
(1/5)Q = 10, which implies: Q = 160. The resulting market price is P = 42 (1/10)(160) = 26. At
this price, the fringes overall supply is: 2(26) 20 = 32. Hence, the fringes market share is
32/(32 + 160) = (1/6) or 16.67 percent. The dominant firms market share is (5/6) or 83.33
percent.

d) We solve this problem as we would solve any Cournot except that we use the (inverse)
residual demand curve. Recall that the inverse residual demand curve is P = 42 (1/10)(Q
1
+
Q
2
), where Q
1
is the output of dominant firm 1 and Q
2
is the output of dominant firm 2. Firm 1s
marginal revenue curve is MR
1
= [42 (1/10)Q
2
] (1/5)Q
1
. Equating this to marginal cost and
solving for Q
1
in terms of Q
2
gives us firm 1s reaction function: [42 (1/10)Q
2
] (1/5)Q
1
= 10
Q
1
= 160 Q
2
. Similar logic is used to derive firm 2s reaction function: Q
2
= 160 Q
1
.
Solving these reaction functions simultaneously gives us the equilibrium quantities of each firm:
Q
1
= Q
2
= 106.67. The two dominant firms together produce 213.33. The corresponding market
price is: 42 (1/10)(216.33) = 20.367. At this market price, the competitive fringe produces:
2(20.367) 20 = 20.733. The market share of the competitive fringe is thus:


20.733/(20.733+213.33) = 8.86 percent, which means than the two dominant firms together have
a market share of 100 8.86 = 91.14 percent. Comparing this solution to the one in part (c), we
can see that adding a second dominant firm reduces the equilibrium market share attained by the
competitive fringe.


13.24. Consider the Coke and Pepsi example discussed in the chapter.
a) Explain why each firms reaction function slopes upward. That is, why does Cokes
profit-maximizing price go up the higher is Pepsis price? Why does Pepsis profit-
maximizing price go up the higher Cokes price is?
b) Explain why Pepsis profit-maximizing price seems to be relatively insensitive to Cokes
price. That is, why is Pepsis reaction function so flat?

a) The profit-maximizing price for one firm given the price of the other firm is positively
related to the price of the other firms product. This occurs because as one firm lowers its price
(say Coke), demand will move toward Coke and away from Pepsi. In order for Pepsi to maintain
demand and profits, Pepsi must also lower its price. By the same reasoning, if Coke raises its
price, demand will begin to move toward Pepsi, allowing Pepsi the opportunity to raise its price
and profits without hurting demand.
b) Pepsis demand is less sensitive to changes in Cokes price and more sensitive to changes
in its own price. This implies that as Cokes price increases, relatively little demand will move
to Pepsi, but as Pepsi raises its price, relatively more demand will move to Coke. This implies
brand loyalty for Pepsi is low when compared with Coke meaning that Pepsi has less room to
move its price. This is seen graphically by a reaction function that is flatter than Cokes.


13.25. Again consider the Coke and Pepsi example discussed in the chapter. Use graphs of
reaction functions to illustrate what would happen to equilibrium prices if:
a) Coca-Colas marginal cost increased.
b) For any pair of prices for Coke and Pepsi, Pepsis demand went up.

a) When Coca Colas marginal cost increases, Cokes reaction function will shift away from
the origin, from R
1
to R
2
. This will raise both Cokes price and Pepsis price.
0
5
10
15
20
25
30
35
40
0 5 10 15 20 25
P
e
p
s
i
'
s

P
r
i
c
e
Coke's Price
Pepsi's Reaction
Function
Coke's Reaction
Functions
R
R'


R
1
R
2


b) When Pepsis demand increases, Pepsis reaction function shifts upward, from R
1
to R
2
.
This will increase both Cokes price and Pepsis price.
0
5
10
15
0 5 10 15 20 25
P
e
p
s
i
'
s

P
r
i
c
e
Coke's Price
Pepsi's Reaction
Functions
Coke's Reaction
Function



13.26. Two firms, Alpha and Bravo, compete in the European chewing gum industry. The
products of the two firms are differentiated, and each month the two firms set their prices.
The demand functions facing each firm are:

where the subscript A denotes the firm Alpha and the subscript B denotes the firm Bravo.
Each firm has a constant marginal cost of $7 per unit.
a) Find the equation of the reaction function of each firm.
b) Find the Bertrand equilibrium price of each firm.
c) Sketch how each firms reaction function is affected by each of the following changes:
i) Alphas marginal cost goes down (with Bravos marginal cost remaining the same).
ii) Alpha and Bravos marginal cost goes down by the same amount.
iii) Demand conditions change so that the 150 term in the demand function now becomes
larger than 150.
iv) The 10 and 9 terms in each demand function now become larger (e.g., they become
50 and 49, respectively).
d) Explain in words how the Bertrand equilibrium price of each firm is affected by each of
the following changes:
i) Alphas marginal cost goes down (with Bravos marginal cost remaining the same).
ii) Alpha and Bravos marginal cost goes down by the same amount.
iii) Demand conditions change so that the 150 term in the demand function for each firm
now becomes larger than 150.
iv) The 10 and 9 terms in each demand function now become larger (e.g., they become
50 and 49, respectively).

a) We will first solve for Alphas reaction function. We begin by solving Alphas demand
function for P
A
in terms of Q
A
and P
B
: P
A
= 15 (1/10)Q
A
+ (9/10)P
B
. The corresponding
marginal revenue equation is: MR
A
= 14 (2/10)Q
A
+ (9/10)P
B
. Equating marginal revenue to
marginal cost and solving for Q
A
gives us Alphas profit-maximizing quantity as a function of
Bravos price: MR
A
= MC
A
15 (2/10)Q
A
+ (9/10)P
B
= 7, which gives us: Q
A
= 40 + (9/2)P
B
.

R
1
R
2


Now, substitute this expression for Q
A
back into the expression for the demand curve with P
A
on
the left-hand side and Q
A
on the right-hand side: P
A
= 15 (1/10)[40 + (9/2)P
B
] + (9/10)P
B
P
A

= 11 + (9/20)P
B
. This is Alphas reaction function.

b) We can find Bravos reaction function by following steps identical to those followed to
derive Alphas reaction function. Following these steps gives us: P
B
= 11 + (9/20)P
A
. We now
have two equations (the two reaction functions) in two unknowns, P
A
and P
B
. Solving these
equations gives us the Bertrand equilibrium prices: P
A
= P
B
= 20.

c) The following diagrams show how each change affects the reaction functions.

2
30 25 20 15 10 5 0
30
25
20
15
10
5
0
Firm Alphas price
Firm Bravos price Alphas reaction function
Bravos reaction function
E
initial new
F
Alphas Marginal Cost Goes Down
3
30 25 20 15 10 5 0
30
25
20
15
10
5
0
Firm Alphas price
Firm Bravos price Alphas reaction function
Bravos reaction function
E
initial new
F
new
initial
Alpha and Bravos Marginal Cost Go Down by the Same Amount


4
30 25 20 15 10 5 0
30
25
20
15
10
5
0
Firm Alphas price
Firm Bravos price
Alphas reaction
function
Bravos reaction
function
E
initial new
new
initial
Demand Curve Intercept Goes Up for Each Firm
F
5
30 25 20 15 10 5 0
30
25
20
15
10
5
0
Firm Alphas price
Firm Bravos price
Alphas reaction
function
Bravos reaction
function
E
initial new
new
initial
Demand Curve Price Coefficients Become Larger in Absolute Value
F


d) The above diagrams can used to verify how each of the changes affect the Bertrand
equilibrium:
Each firms equilibrium price goes down.
Each firms equilibrium price goes down.
Each firms equilibrium price goes up.
Each firms equilibrium price goes down.


13.27. When firms choose outputs, as in the Cournot model, reaction functions slope
downward. But when firms choose prices, as in the Bertrand model with differentiated


products, reaction functions slope upward. Why do output reaction functions differ from
price reaction functions in this way?

When firms choose outputs, the reaction functions are downward sloping. Intuitively, if one firm
reduces its quantity, the residual demand curve of the second firm shifts outward, as will the
associated marginal revenue curve. This causes the second firms profit-maximizing quantity to
go up. Thus, if one firm lowers its quantity, the other firm should raise its quantity. This implies
a negative relationship between the quantities.
When firms choose prices, the reaction functions are upward sloping. Intuitively, if one firm
lowers its price, the residual demand curve of the second firm shifts inward, as will the
associated marginal revenue curve. This causes the second firms profit-maximizing quantity
and price to fall. Thus, if one firm lowers its price, the other firm should lower its price too.
This implies a positive relationship between firms prices.


13.28. Suppose that Jerry and Teddy are the only two sellers of designer umbrellas, which
consumers view as differentiated products. For simplicity, assume each seller has a
constant marginal cost equal to zero. When Jerry charges a price pJ and Teddy charges pT,
consumers would buy a total of

umbrellas from Jerry. In similar fashion, Teddy faces a demand curve of

Illustrate each sellers best-response function on a graph. What are the equilibrium prices?
How much profit does each seller earn?

Jerrys demand curve can be written as p
J
= (1/3)(100 + p
T
) (1/3)q
J
. Hence, MR
J
= MC
J

implies (1/3)(100 + p
T
) (2/3)*q
J
= 0 yielding Jerrys reaction function: q
J
= 50 + 0.5p
T
. At this
quantity, Jerry will charge a price of p
J
= (100 + p
T
)/6. Similarly, we can find that Teddys best
response function is p
T
= (100 + p
J
)/6. Solving the two equations yields p
T
= p
J
= 20 in
equilibrium. We can also see this graphically:
20 p
T
p
J





20



Jerrys best response
function p
J
= (100 + p
T
)/6
Teddys best response
function p
T
= (100 + p
J
)/6




13.29. United Airlines and American Airlines both fly between Chicago and San Francisco.
Their demand curves are given by QA = 1000 - 2PA + PU and QU = 1000 - 2PU + PA. QA


and QU stand for the number of passengers per day for American and United, respectively.
The marginal cost of each carrier is $10 per passenger.
a) If American sets a price of $200, what is the equation of Uniteds demand curve and
marginal revenue curve? What is Uniteds profit-maximizing price when American sets a
price of $200?
b) Redo part (a) under the assumption that American sets a price of $400.
c) Derive the equations for Americans and Uniteds price reaction curves.
d) What is the Bertrand equilibrium in this market?

a) If American sets a price of $200, we can plug this price into Uniteds demand curve to
get Uniteds perceived demand curve.

1000 2 200
600 0.5
U U
U U
Q P
P Q
= +
=

To find Uniteds profit-maximizing price set MR MC = .


600 10
590
U
U
Q
Q
=
=


At this quantity United will charge a price 600 0.5(590) 305
U
P = = .

b) If American sets a price of $400, then Uniteds perceived demand curve is

1000 2 400
700 0.5
U U
U U
Q P
P Q
= +
=


Equating MR to MC yields


700 10
690
U
U
Q
Q
=
=


At this quantity, United will charge a price 700 0.5(690) 355
U
P = = .

c) Americans demand can be rewritten as

2 (1000 )
(500 0.5 ) 0.5
A U A
A U A
P P Q
P P Q
= +
= +


Setting MR MC = implies


(500 0.5 ) 10
490 0.5
U A
A U
P Q
Q P
+ =
= +


At this quantity American will charge a price




(500 0.5 ) 0.5(490 0.5 )
255 0.25
A U U
A U
P P P
P P
= + +
= +


Since the firms have identical marginal cost and symmetric demand curves, Uniteds price
reaction function will be 255 0.25
U A
P P = + .

d) The Bertrand equilibrium will occur where these price reaction functions intersect.
Substituting the expression for
U
P into the expression for
A
P implies

255 0.25(255 0.25 )
340
A A
A
P P
P
= + +
=


Substituting into the expression for
U
P implies 340
U
P = . So, in the Bertrand equilibrium each
firm charges a price of 340 and attracts a quantity of 660.


13.30. Three firms compete as Bertrand price competitors in a differentiated products
market. Each of the three firms has a marginal cost of 0. The demand curves of each firm
are as follows:

where P23 is the average of the prices charged by Firms 2 and 3, P13 is the average of the
prices charged by Firms 1 and 3, and P12 is the average of the prices charged by Firms 1
and 2 [e.g., P12 = 0.5(P1 + P2)]. What is the Bertrand equilibrium price charged by each
firm?

Lets start by deriving Firm 1s reaction function:
Step 1: We can write Firm 1s demand curve as:
P
1
= [40 + 0.5P
23
] 0.5Q
1
The corresponding MR curve is thus:
MR
1
= [40 + 0.5P
23
] Q
1
Step 2: Set MR
1
equal to MC and solve for Q
1
in terms of P
23

Since MC = 0, this step gives us:
Q
1
= 40 + 0.5P
23
Step 3: Substitute back into the inverse demand curve to give us P
1
in terms of P
23
.
P
1
= [40 + 0.5P
23
] 0.5[40 + 0.5P
23
]
= 20 + 0.25P
23
= 20 + 0.125(P
2
+ P
3
)
This is Firm 1s reaction function.
We could proceed to derive the reaction functions of all of the firms. But notice that in this
problem, all firms are symmetric. Thus, their reaction functions will be mirror images of each
other.
P
2
= 20 + 0.125(P
1
+ P
3
)
P
3
= 20 + 0.125(P
1
+ P
2
)


We now have three equations in three unknowns, which we can solve for the equilibrium prices.
Doing so, we get P
1
= P
2
= P
3
= 26.67.


13.31. The Baldonian shoe market is served by a monopoly firm. The demand for shoes in
Baldonia is given by Q = 10 - P, where Q is millions of pairs of shoes (a right shoe and left
shoe) per year, and P is the price of a pair of shoes. The marginal cost of making shoes is
constant and equal to $2 per pair.
a) At what price would the Baldonian monopolist sell shoes? How many shoes are
purchased?
b) Baldonian authorities have concluded that the shoe sellers monopoly power is not a good
thing. Inspired by the U.S. governments attempt several years ago to break Microsoft into
two pieces, Baldonia creates two firms: one that sells right shoes and the other that sells left
shoes. Let P1 be the price charged by the right-shoe producer and P2 be the price charged
by the left-shoe producer. Of course, consumers still want to buy a pair of shoes (a right one
and a left one), so the demand for pairs of shoes continues to be 10 - P1 - P2. If you think
about it, this means that the right-shoe producer sells 10 - P1 - P2 right shoes, while the
left-shoe producer sells 10 - P1 - P2 left shoes. Since the marginal cost of a pair of shoes is
$2 per pair, the marginal cost of the right-shoe producer is $1 per shoe, and the marginal
cost of the left-shoe producer is $1 per shoe.
i) Derive the reaction function of the right-shoe producer (P1 in terms of P2). Do the same
for the left-shoe producer.
ii) What is the Bertrand equilibrium price of shoes? How many pairs of shoes are
purchased?
iii) Has the breakup of the shoe monopolist improved consumer welfare?
Note: To see the potential relevance of this problem to the Microsoft antitrust case, you
might be interested in reading Paul Krugman, The Parable of Baron von Gates, New
York Times (April 26, 2000).

a) Monopoly price = $6 per pair of shoes, Q = 4 million shoes are sold.
b) Lets begin by deriving Firm 1s reaction function.
Step 1: Firm 1s demand curve can be written as:
P
1
= [10 P
2
] Q
1
The corresponding MR curve is thus:
MR
1
= [10 P
2
] 2Q
1
Step 2: Set MR
1
equal to MC and solve for Q
1
in terms of P
2

[10 P
2
] 2Q
1
= 1
Q
1
= 4.5 0.5P
2

Step 3: Substitute back into the inverse demand curve to give us P
1
in terms of P
2
.
P
1
= [10 P
2
] [4.5 0.5P
2
] = 5.5 0.5P
2
Step 4: Firm 2s reaction function is easy. The firms are symmetric so it takes the same form as
firm 1s reaction function:
P
2
= 5.5 0.5P
1
Step 5: Solve for the equilibrium
We have two equations in two unknowns. If we solve these reaction functions, we get P
1
= P
2
=
3.67.


Since P
1
+ P
2
= the total price of a pair of shoes = 3.67 + 3.67 = 7.33 > 6, a pair of shoes is now
more expensive than when a single shoe monopolist controlled the market. Consumers are worse
off after the breakup!
In effect what is going on here is this: after the breakup of the shoe monopoly, the right-shoe
producer does not take into account the negative impact of his raising price on the demand for
left-shoes. Ditto for the left-shoe producer. A monopolist seller of both right and left shoes, by
contrast, would internalize this effect. The result: the independent firms raise price too much
since they are ignoring part of the cost of raising price.


13.32. Reconsider Problem 13.29, except suppose American and United take each others
quantity as given rather than taking each others price as given. That is, assume that
American and United act as Cournot competitors rather than Bertrand competitors. The
inverse demand curves corresponding to the demand curves in Problem 13.29 are

a) Suppose that American chooses to carry 660 passengers per day (i.e., QA = 660). What is
Uniteds profit maximizing quantity of passengers? Suppose American carries 500
passengers per day. What is Uniteds profit maximizing quantity of passengers?
b) Derive the quantity reaction function for each firm.
c) What is the Cournot equilibrium in quantities for both firms? What are the
corresponding equilibrium prices for both firms?
d) Why does the Cournot equilibrium in this problem differ from the Bertrand equilibrium
in Problem 13.29?

a) If American chooses to carry 660 passengers, the Bertrand equilibrium, then Uniteds
perceived inverse demand is

2 1
1000 (660)
3 3
2
780
3
U U
U U
P Q
P Q
=
=


Setting MR MC = implies

4
780 10
3
577.50
U
U
Q
Q
=
=


If American chooses to carry 500 passengers per day, Uniteds perceived inverse demand is

2 1
1000 (500)
3 3
2
833.33
3
U U
U U
P Q
P Q
=
=




Setting MR MC = implies

4
833.33 10
3
617.50
U
U
Q
Q
=
=


b) Setting MR MC = for American implies

1 4
(1000 ) 10
3 3
742.50 0.25
U A
A U
Q Q
Q Q
=
=

Since the firms are symmetric we will have 742.50 0.25
U A
Q Q = .

c) The Cournot equilibrium will occur where these reaction functions intersect. Substituting
the expression for
U
Q into the expression for
A
Q implies

742.50 0.25(742.50 0.25 )
594
A A
A
Q Q
Q
=
=

Substituting 594
A
Q = into Uniteds reaction function implies 594
U
Q = . At this quantity, each
firm will charge a price of 406.

d) A Bertrand firm chooses its profit-maximizing price assuming the other firm does not
change its price. A Cournot firm chooses its profit-maximizing quantity assuming the other firm
does not change its quantity. Because the assumptions about its rivals behavior are different in
the two models, it is not surprising that the equilibrium prices will be different.


13.33. Lets imagine that a local retail market is monopolistically competitive. Each firm
(and potential entrant) is identical and faces a marginal cost that is independent of output
and is equal to $100 per unit. Each firm has an annual fixed cost of $300,000 per month.
Because each active firm perceives itself facing a price elasticity of demand equal to -2, the
inverse elasticity pricing condition implies that the profit-maximizing price for each firm is
(P - 100)/P = 1/2 or P = 200. If each firm charges an equal price, they will evenly split the
overall market demand of 96,000 units per month.
a) How many firms will operate in this market at a long run equilibrium?
b) How would your answer change if each firm faced a price elasticity of demand of -4/3
and charged a profit maximizing price of $400 per unit?

a) The profit of an active firm is: (200 100)*96,000/N 300,000, where N is the number
of active firms. At a long-run equilibrium, each firm earns zero profit. Thus, the equilibrium
number of firms makes this equal to zero. Thus:
9,600,000/N = 300,000, or N = 32.

b) The profit of an active firm is: (400 100)*96,000/N 300,000, where N is the number
of active firms. At a long-run equilibrium, each firm earns zero profit. Thus, the equilibrium
number of firms makes this equal to zero. Thus:
28,800,000/N = 300,000, or N = 96.




13.34. The Thai food restaurant business in Evanston, Illinois, is monopolistically
competitive. Suppose that each existing and potential restaurant has a total cost function
given by TC = 10Q + 40,000, where Q is the number of patrons per month and TC is total
cost per month. The fixed cost of $40,000 includes fixed operating expenses (such as the
salary of the chef), the lease on the building space where the restaurant is located, and
interest expenses on the bank loan needed to start the business in the first place. Currently,
there are 10 Thai restaurants in Evanston. Each restaurant faces a demand function given
by where P is the price of a typical entre at the restaurant, is the
price of a typical entre averaged over all the other Thai restaurants in Evanston, and N is
the total number of restaurants. Each restaurant takes the prices of other Thai restaurants
as given when choosing its own price.
a) What is the own-price elasticity of demand facing a typical restaurant?
b) For a typical restaurant, what is the profit-maximizing price of a typical entre?
c) At the profit-maximizing price, how many patrons does a typical restaurant serve per
month? Given this number of patrons, what is the average total cost of a typical
restaurant?
d) What is the long-run equilibrium number of Thai restaurants in the Evanston market?

a) Each firm faces an own price elasticity of demand of -5.

b) Because the demand function exhibits constant elasticity, we can directly solve for a
firms profit-maximizing price by using the inverse elasticity pricing rule:
(P- MC)/P = -1/c
Q,P

From the equation of the total cost function, we see that each firm faces a marginal cost of $10
per patron. This implies
(P 10)/P = -1/(-5), or P = $12.50.

c) Each firm will charge a price of $12.50, so therefore each restaurant attracts
(4,000,000/10)(12.50)
-5
(12.50)
4
= 32,000 patrons per month. Given this number of patrons each
restaurant has an average total cost given by 10 + 40,000/32,000 = $11.25.

d) To find the long-run equilibrium number of firms, we note that when there is an arbitrary
number of firms N, the number of patrons going to each restaurant is (4,000,000/N)(12.50)
-
5
(12.50)
4
= 320,000/N. Given this number of patrons, each firms average total cost is 10 +
40,000/(320,000/N) = 10 + 0.125N. Because the demand function is constant elasticity, each
firm will charge a price of $12.50 no matter how many firms are in the market. In a long-run
equilibrium, the price of 12.50 must equal each firms average total cost. Thus: 10 + 0.125N =
12.50, or 20.