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    Descriptive Research

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    Bullish Guy
    This document describes descriptive research design. Descriptive research can be used to understand characteristics of a group like demographics, purchasing behaviors, and relationships between variables. It allows determining proportions of people who behave in certain ways and making specific predictions. There are two main types of descriptive research design: cross-sectional, which involves measuring a sample once, and longitudinal, which involves repeatedly measuring a fixed panel sample over time.

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    Descriptive Research

    Uploaded by

    Bullish Guy
    146 views3 pages
    This document describes descriptive research design. Descriptive research can be used to understand characteristics of a group like demographics, purchasing behaviors, and relationships between variables. It allows determining proportions of people who behave in certain ways and making specific predictions. There are two main types of descriptive research design: cross-sectional, which involves measuring a sample once, and longitudinal, which involves repeatedly measuring a fixed panel sample over time.

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    what is discriptive research

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    This document describes descriptive research design. Descriptive research can be used to understand characteristics of a group like demographics, purchasing behaviors, and relationships between variables. It allows determining proportions of people who behave in certain ways and making specific predictions. There are two main types of descriptive research design: cross-sectional, which involves measuring a sample once, and longitudinal, which involves repeatedly measuring a fixed panel sample over time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    146 views3 pages

    Descriptive Research

    Uploaded by

    Bullish Guy
    This document describes descriptive research design. Descriptive research can be used to understand characteristics of a group like demographics, purchasing behaviors, and relationships between variables. It allows determining proportions of people who behave in certain ways and making specific predictions. There are two main types of descriptive research design: cross-sectional, which involves measuring a sample once, and longitudinal, which involves repeatedly measuring a fixed panel sample over time.

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    © All Rights Reserved
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    Download as pdf or txt
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    MARKETING RESEARCH ASSIGNMENT

    SUBMITTED BY:
    ANIMESH RAJ : 13A3HP040

    2014






    [DESCRIPTIVE RESEARCH DESIGN]

    With a descriptive research , it is easy to describe about a group of people like demographic,
    psychographic and their purchasing behavior.
    To describe the character of certain people-
    For example a restaurant owner can go through a descriptive research and get to know about
    customers gender, their income level, married status, kids. It could be possible that female customers
    are more and they are working in private companies.
    To determine the proportion of people who behave in certain way-
    For example if a shop or retail is in a mall then through descriptive research it can catch up about
    converting ratio of prospect to a purchaser within a particular radius of surrounding.
    To make specific prediction-to predict the sales or forecasting of sales for next 6 months so that
    company would hire and carry forward training program.
    Relationship between variables-how is many variables or factors are related to each other for example,
    brand loyalty to age group or consumer satisfaction. How price increase can impact the customer
    loyalty.
    Descriptive research can be used or applicable for a variety of research objectives. However, descriptive
    data become useful for solving problems only when the process is guided by one or more specific
    research problems, much thought and effort, and quite often exploratory research to clarify the
    problem with hypotheses. Both descriptive and exploratory researches are different. Exploratory
    studies are flexible in nature; descriptive research is structured .It includes all the exploratory questions
    like

    Who should be considered a customer? Someone who just come up to the stores but not purchase?
    Someone who makes a purchase? Whether customer range should be up to the household or b2b or or
    individual b2c?

    What characteristics of customers should be considered, Are we interested in their age and sex, where
    they live how did they get information about this store.

    When will we measure characteristics of the customers While they are shopping or later.Should the
    study take place during the first weeks of operation of the store, or should it be delayed six
    months

    Where will we measure the customers. Should it be in the store, immediately outside the store, or
    should we attempt to contact them at home or to take the survey during lunch or break time.

    Why do we want to measure them in the first Place. Are we going to use these measurements to
    planpromotional strategy. Are we going to use these measurements as a basis for deciding where
    to place other stores?

    How should we measure the customers.we use a questionnaire, or should we observe their purchasing
    behavior? If we use a questionnaire, what form will it take.




    There are two types of descriptive research design-
    1)cross-sectional 2)longitudinal

    cross-sectional research design involves drawing a sample of elements from the population of interest.
    Characteristics of the elements or sample members are measured only once.

    A longitudinal research design on the other hand, involves a panel ,which is a fixed sample of elements.
    The elements may be stores, dealers, individuals, or other entities. The panel, or sample, remains
    relatively constant through time, although members may be added to replace drop outs or to keep it
    representative. The sample members in a panel are measured repeatedly over time, in contrast with the
    one-time measurement in a cross-sectional study

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