China Navigation Map Industry Report, 2012-2014

1) According to the report, the revenue of China's navigation electronic map industry will reach RMB 21 billion by 2014. 2) The navigation industry in China started in 2002 and is still in the early stages of development compared to international markets. However, the car navigation, mobile phone navigation, and mobile Internet navigation markets are rapidly developing in China. 3) From 2008 to 2011, car navigation sales in China maintained high growth, reaching 4.8 million, but penetration is still low, representing significant growth potential. Mobile phone navigation also grew rapidly, from 100,000 units in 2008 to over 100 million units in 2011.

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China Navigation Map Industry Report, 2012-2014

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China Navigation Map

Industry Report,
Industry Report,
2012-2014
2012-2014
Published by : Sino Market Insight
Date : Oct-2012
Page : 106
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According to China Navigation Map Industry Report, 2012-2014 released by ino
Mar!et Insight, the revenue o" Chinese navigation electronic #ap industry $ill
reach RM% 2&1 billion in 2014&
tarted in 2002, the navigation industry in China is still in the initial stage o"
develop#ent co#pared $ith the international #ar!et& At present, China's car
navigation #ar!et, (N) navigation #ar!et and #obile phone navigation #ar!et
are in the stage o" rapid develop#ent, $hile the #ar!ets o" *% service, real-ti#e
tra""ic in"or#ation service and value-added electronic #ap application services
based on #obile co##unication technology are still in the initial stage o"
develop#ent&

+ro# 200, to 2011, the sales volu#e o" car navigation in China #aintained high-
speed gro$th, $ith CA-R hitting 4.&/0& 1o$ever, the penetration rate o" car
navigation is still lo$, so China's car navigation #ar!et still e#braces huge space&
Mean$hile, the gro$th speed o" -( #obile phone #ar!et in China is a#a2ing&
3he sales volu#e o" -( #obile phone in China appro4i#ated 100 thousand sets
in 200,, and s!yroc!eted to #ore than /0 #illion sets in 2011& Mobile Internet is
an i#portant develop#ent direction "or the navigation #ap industry in "uture&
$et Full Details On :
http566$$$&researchbea#&co#6china-navigation-#ap-#ar!et

1# O%er%ie& o' (lectronic )a%i*ation +a,
1&1 )e"inition
1&2 Application +ields
1&7 Industry Chain
1&4 )o$nstrea# )e#and
1&4&1 Auto#obile Industry
1&4&2 Mobile Internet Industry
1&4&7 *%
1&4&4 Real-3i#e 3ra""ic In"or#ation ervice

-# Domestic an. /nternational +ar0et 1nalysis o' (lectronic )a%i*ation +a,
/n.ustry
2&1 International Mar!et
2&1&1 Co#petition (attern
2&1&2 )evelop#ent o" Ma8or Countries 9orld$ide
2&2 )o#estic Mar!et
2&7 (roducts and 3echnical 3rends
2&4 National (olicies and (lannings
3# (lectronic )a%i*ation +a, (nter,rises aroun. t!e $lo"e
7&1 -ar#in

7&1&1 (ro"ile
7&1&2 :peration
7&1&7 Revenue tructure
7&1&4 R;) and Invest#ent
7&2 3eleNav
7&2&1 (ro"ile
7&2&2 :peration
7&2&7 Revenue tructure
7&2&4 R;) and Invest#ent
7&7 Autodes!

7&7&1 (ro"ile
7&7&2 :peration
7&7&7 Revenue tructure
7&7&4 R;) and Invest#ent
7&4 <nghouse yste#s
7&4&1 (ro"ile
7&4&2 :peration
7&4&7 Revenue tructure
7&/ -eo<ye
7&/&1 (ro"ile

7&/&2 :peration
7&/&7 Revenue tructure
7&/&4 R;) and Invest#ent
7&, )igital-lobe
7&,&1 (ro"ile
7&,&2 :peration
7&,&7 Revenue tructure
2urc!ase )o& :
!tt,:33&&&#researc!"eam#com3c!ina-na%i*ation-ma,-mar0et3,urc!ase-en4uiry

Industrial Chain o" <lectroni Navigation Map
(N) ales =olu#e 9orld$ide, 200,-2011
ales =olu#e o" Car Navigation in China, 200,-2011
Mar!et hare o" A"ter#ar!et Car Navigation in China, 2011
(N) ales =olu#e in China, 200,-2011
ales =olu#e o" -( Mobile (hone in China, 200,-2011
Nu#ber o" >sers o" Real-3i#e 3ra""ic In"or#ation ervice in China, 2011-201/<
Ma8or Related (olicies and Regulations Concerning <lectronic Navigation Map
Revenue and Net Inco#e o" -ar#in, +?200.-+?2011
Revenue and Net Inco#e o" -ar#in, 2011@1-2012@2

-ross Margin o" -ar#in, +?200.-+?2011
Revenue o" -ar#in by )ivision, +?200.-+?2011
Revenue tructure o" -ar#in by )ivision, +?200.-+?2011
-ross Margin o" -ar#in by )ivision, +?200.-+?2011
Revenue o" -ar#in by Region, +?200.-+?2011
Revenue o" -ar#in by )ivision, 2011@1-2012@2
R;) Invest#ent o" -ar#in and 0 o" 3otal Revenue, +?200.-+?2011
Invest#ent A#ount o" -ar#in, +?200.-+?2011
Revenue and Net Inco#e o" 3eleNav, +?200,-+?2011
:perating Inco#e and -ross Margin o" 3eleNav, +?200,-+?2011

Revenue o" 3eleNav by (roduct, +?200A-+?2011
Revenue tructure o" 3eleNav by (roduct, +?200A-+?2011
Revenue o" 3eleNav by Region, +?200B-+?2011
Monthly AR(> o" 3eleNav, +?200B-+?2011
Average Monthly >ser (ay#ent o" 3eleNav, +?200B-+?2011
R;) Invest#ent o" 3eleNav and 0 o" 3otal Revenue, +?200,-+?2011
Revenue and Net Inco#e o" Autodes!, +?200B-+?2012
Revenue and Net Inco#e o" Autodes!, 2011@1-2012@7
:perating Inco#e and -ross Margin o" Autodes!, +?200B-+?2012
Revenue o" Autodes! by (roduct, +?200B-+?2012

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