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    Pierre Frankel Case - 140101049

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    Deepti Tripathi
    Frankel made three key mistakes in his role leading a Russian subsidiary. He did not establish trust with the local head, pushed too hard for changes too quickly, and failed to involve his family which hindered relationship building. The document recommends Frankel should have expressed urgency around needed changes, created a guiding coalition of local supporters, and better communicated his vision to align employee goals with organizational goals. Understanding the local culture was also important for success.

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    Pierre Frankel Case - 140101049

    Uploaded by

    Deepti Tripathi
    2K views2 pages
    Frankel made three key mistakes in his role leading a Russian subsidiary. He did not establish trust with the local head, pushed too hard for changes too quickly, and failed to involve his family which hindered relationship building. The document recommends Frankel should have expressed urgency around needed changes, created a guiding coalition of local supporters, and better communicated his vision to align employee goals with organizational goals. Understanding the local culture was also important for success.

    Original Description:

    Pierre Frankel in Moscow-Unfreezing change

    Original Title

    Pierre Frankel Case_140101049

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    Frankel made three key mistakes in his role leading a Russian subsidiary. He did not establish trust with the local head, pushed too hard for changes too quickly, and failed to involve his family which hindered relationship building. The document recommends Frankel should have expressed urgency around needed changes, created a guiding coalition of local supporters, and better communicated his vision to align employee goals with organizational goals. Understanding the local culture was also important for success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Pierre Frankel Case - 140101049

    Uploaded by

    Deepti Tripathi
    Frankel made three key mistakes in his role leading a Russian subsidiary. He did not establish trust with the local head, pushed too hard for changes too quickly, and failed to involve his family which hindered relationship building. The document recommends Frankel should have expressed urgency around needed changes, created a guiding coalition of local supporters, and better communicated his vision to align employee goals with organizational goals. Understanding the local culture was also important for success.

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    What did Frankel do wrong?

    1. Didnt establish trustworthy relationships with Lebedev(the head of Russian subsidiary)


    2. Pushed too hard at the very beginning (insisting on the office next to Lebedevs)
    3. Didnt take his wife with him (had to travel a lot and missed some events)

    Recommendations:

















    1. Establish sense of urgency
    a. Should have expressed the disapproval upper management had with this branch.
    b. Warn of consequences if numbers did not improve.

    2. Create guiding Coalition
    a. Nadia (head of HR): She had the inside knowledge of company culture and the ability to
    recruit others for coalition.
    b. Someone above Lebedev: This would prevent Lebedev from speaking out against Pierre
    c. Neutralize those who stand against the change.

    3. Communicating the vision
    Vision wasnt openly and frequently communicated to the employees. The employees goals
    need to be in sync with the organizational goals for better performance.

    4. Aligning Goals
    He had to surmount the huge challenge of changing the way the employees thought and
    worked , to make the work environment full of energy, collaboration and trust for each other
    which would help achieve the goals for which he had taken up the assignment.


    Unfreeze
    Stability
    Refreeze
    Stability



    Unfreezing/
    Change

    5. Before any change can occur, the employees must believe the change is needed.
    6. Very important for him to understand the soul of Russia

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