MBA Syllabus GTU

Gujarat Technological University, Ahmedabad – MBA Programme
Gujarat Technological University

Ahmedabad
Syllabus for MBA Programme effective from the Academic Year 2009-10.
MBA Programme Structure

The course curriculum and syllabus for MBA of Gujarat Technological University are devised
considering the norms of AICTE/ UGC. While preparing the syllabus, the syllabi of different
national level universities/institutions have been taken into account. Thus syllabus has
endeavoured to strike a balance between theory and practice and classic and contemporary
concepts.
The MBA programme of Gujarat Technological University (GTU) will be conducted on a

semester basis with four semesters spread over two academic years. The duration of each
semester will be around 15 weeks. In each semester there are seven courses/subjects. In the first
year all 14 courses are compulsory. In the second year there will be three types of courses,
namely, compulsory, electives and sectorial specialisation. The MBA programme will have four
electives, namely, Marketing, Finance, Human Resource and Information Systems. A student
can choose any one of the four electives. There will be five sectorial specialization areas,
namely, Retail, Pharmaceutical and Healthcare, Rural and Cooperatives, Public Systems and
Policy, and Banking and Insurance. A candidate has to opt for one of the sectorial areas. In each
semester of the second year there will be three compulsory courses, three electives and one
sectorial course, thus making a total of six compulsory courses, six elective courses and two
sectorial courses in the second year. Once a student opts for a particular elective and sectorial
course in semester III, he/she will continue the same in semester IV.
The concerned institution conducting the programme can either offer all the electives and
sectorial options or the minimum requirement of two.
The annual calendar will be declared by the University in the beginning of the academic year,
indicating the schedule of the semester (beginning and end) and internal and external
examination time slots.
No exemption in any subject/course is allowed even if the student had studied similar or the
same subject in any other programmes.
Each course is divided into five modules. The University examinations will have five questions
of 14 marks from each module, with internal options. The evaluation will be governed by the
GTU rules/regulations. The details of all the first year and second year courses are listed below:
GTU/Syllabus_MBA/09-10 Page 1 of 60
First Year
Semester-I:
Sr. No. Course Code Course/ Subject Title Credits
1. CC101 Accounting for Managers (AFM) 3

2. CC102 Economics for Managers (EFM) 3
3. CC103 Management Information Systems (MIS) 3
4. CC104 Managerial Communication (MC) 3
5. CC105 Organizational Behaviour (OB) 3
6. CC106 Principles of Management (POM) 3
7. CC107 Quantitative Analysis (QA) 3
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40 Sessions of 75 Minutes per Course Total 21
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Semester-II:
1. CC201 Cost and Management Accounting (CMA) 3
2. CC202 Environment for Business (EFB) 3
3. CC203 Financial Management (FM) 3
4. CC204 Human Resource Management (HRM) 3
5. CC205 Marketing Management (MM) 3
6. CC206 Production and Operations Management (POM) 3
7. CC207 Research Methodology and Operations Research (RM&OR)
3
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Summer Training
The students will have to undergo Summer Training for six to eight weeks after the completion
of the Second Semester and submit a “Summer Project Report” by 31st of July. The Report will
be evaluated by a panel consisting of one Internal Supervisor and one external referee appointed
by GTU which will be graded as “Satisfactory”, or “Incomplete/Not Satisfactory”. All those
students whose Summer Project Reports are graded as “Incomplete/Not Satisfactory”, shall have
to repeat the Training for a period suggested by the panel and re-submit the same for evaluation
to the internal supervisor.
Second Year
Semester-III:
In the Second year of the MBA Programme, the students will have to choose a functional area
and a sectoral area, in addition to the core subjects. The choice made by the students pertaining
to the functional area and the sectoral area in Semester-III shall remain unchanged in Semester-
IV and the students will have no option to change the same in Semester-IV.
Compulsory Courses:
1. CC301 Strategic Management (SM) 3

2. CC302 Legal Aspects of Business (LAB) 3
3. CC303 New Enterprise and Innovation Management (NE&IM) 3
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Functional Areas:
I Marketing
1. MM301 Consumer Behaviour and Marketing Research (CB&MR) 3

2. MM302 Integrated Marketing Communication (IMC) 3
3. MM303 Sales and Distribution Management (SDM) 3
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II Finance
1. FM301 Corporate Taxation & Financial Planning (CT&FP) 3

2. FM302 Management of Financial Services (MFS) 3
3. FM303 Security Analysis and Portfolio Management (SAPM) 3
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III Human Resource
1. HR301 Change Management and Organizational Development (CM&OD) 3

2. HR302 Compensation Management (CM) 3
3. HR303 Management of Industrial Relations and
Labour Legislations (MIR&LL) 3
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IV Information System
Sr. No. Course Code Course/Subject Title Credits
1. IS301 Database Management (DM) 3

2. IS302 System Analysis and Design (SA&D) 3
3. IS303 Technology and Business (T&B) 3
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Sectoral Area:
40 sessions of 75 minutes per course and having a credit of three. (each student will opt for any
one of the sectorial areas). The choice of sector is independent of the functional elective.
I Retailing Sector
1. SRM301
II Pharmaceutical and Healthcare Sector
1. SPH301
III Rural and Cooperative Sector
1. SRC301
IV Public Systems and Policy
1. SPS301
V Banking and Insurance
1. SBI301
Semester-IV:
Compulsory Courses:
1. CC401 Comprehensive Project (CP) 3

2. CC402 International Business (IB) 3
3. CC403 Management Control System (MCS) 3
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Functional Areas:
I Marketing
1. MM401 International Marketing (IM) 3

2. MM402 Product and Brand Management (PBM) 3
3. MM403 Services and Relationship Marketing (SRM) 3
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II Finance
1. FM401 Corporate Restructuring (CR) 3

2. FM402 International Finance (IF) 3
3. FM403 Risk Management (RM) 3
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III Human Resource
1. HR401 Human Resource Development (HRD) 3

2. HR402 International Human Resource Mgmt. (IHRM) 3
3. HR403 Strategic Human Resource Mgmt (SHRM) 3
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IV Information System
1. IS401 Business Process Reengineering (BPR) 3

2. IS402 Information Systems Audit and Control (ISA&C) 3
3. IS403 Strategic Information Technology Management (SITM) 3
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Sectoral Area:
40 sessions of 75 minutes per course (each student will opt for any one of the sectorial areas) the
choice of sector is independent of the functional elective.
I Retailing Sector
1. SRM401
II Pharmaceutical and Healthcare Sector
1. SPH401
III Rural and Cooperative Sector
1. SRC401
IV Public Systems and Policy
1. SPS401
V Banking and Insurance
1. SBI401
*****
MBA –I
Semester I
CC 101 Accounting for Managers (AFM)
1. Course Objective:
The objective of the course is to acquaint the students with the language of Accounting and to
develop in them the ability to evaluate and use accounting data as an aid to decision making. The
main purpose is to assist the students in developing skills in problem solving and decision
making in the financial area. Emphasis is laid on analysis and utilization of financial and
accounting data for planning and control.
2. Course Duration:
The course duration is of 40 sessions of 75 minutes each.
3. Course Contents:
Module Session Marks

No. Modules/Sub-Modules (20% of
70)
I Fundamentals of Accounting 8 14
Basic understanding of accounting, Conceptual framework of
financial statements Business transactions to trial balance, Trial
balance to Balance sheet and profit and loss account for non
corporate and corporate entities, , Generally Accepted
Accounting Principles.
II Asset Valuation 8 14
Valuation of Tangible Fixed Assets, Depreciation on fixed
assets, valuation of assets under finance lease and intangible
assets, amortisation and asset impairment, Valuation of
inventories, valuation of investments.
III Understanding Corporate financial statements 8 14
Corporate Balance sheet, corporate profit and loss account,
Notes to the accounts and significant accounting policies,
understanding and constructing corporate cash flow statement,
other financial reports- Auditors report and Directors report,
corporate governance report
IV Financial Statement Analysis 8 14
Financial Statement Analysis using the tool kit of Multi step
Income statement, horizontal analysis, common size analysis,
Trend analysis, Earning per share analysis, Ratio analysis,
analysis of cash flow statement
V Contemporary issues in financial Accounting 8 14
Global financial reporting, GAAPs and IFRSs, IAS, Indian
GAAP and US GAAP, Foreign currency accounting, Inflation
Accounting, Human Resource Accounting, Environment
accounting, Responsibility Accounting
4. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures and Discussions

(2) Assignments and Presentations
(3) Case Analysis
5. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:
Weightage
A Assignments / Presentations/ Quizzes / Class 10% (Internal
Participation/ etc. Assessment)
B Mid-Semester Examination 20% (Internal
Assessment)
C End-Semester Examination 70% (External
Assessment)
6. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition and Year
No. of Publication
T1 Ambrish Gupta Financial Pearson 3rd Edition 2009
Accounting for Education
Management –: An
Analytical
Perspective
T2 S. K. Bhattacharya , Accounting for Vikas Publishing Third revised
John Dearden Management House Edition 2008
T3 Ashok Bannerjee Financial Excel Books Latest Edition

Accounting – A
Managerial
Emphasis
7. Reference Books:
Sr. Author/s Name of the Book Publisher Edition and

No. Year of
Publication
R1 Paresh Shah Basic Accounting Oxford Higher Latest Edition
for Management Education,New
Delhi 2008
R2 S N Maheshwari, S A Text Book of Vikas Publishing, Latest Edition

K Maheshwari Accounting for New Delhi
Management
R3 N Ramchandran , Financial Tata Mc Graw Hill 2nd Edition
Ram Kumar Kakani Accounting for
Management
R4 Robert N Anthony, Accounting: Text The McGraw- Hill 12th Edition
David F Hawkins, and Case companies 2007
Kenneth A Merchant
R5 Harrison and Financial Pearson Education 6th Edition2008
Horngren Accounting
R6 P C Tulsian Financial Pearson Education Latest Edition

Accounting 2009
R7 Pru Marriot, J R Introduction to Sage South Asia 3rd Edition,

Edwards and H J Accounting Edition 2007
Mellett
R8 Stice and Stice Financial Cengage Learning 7th Edition
Accounting- 2006
Reporting and
Analysis
R9 Carl S. Warren, Financial Cengage Learning, Latest Edition
James M. Reeve, Accounting: 2009
Jonathan E. Duchac Concepts, Methods,
and Applications
8. List of Journals/Periodicals/ Magazines/ Newspapers etc.
The Students will have to refer to past issues of the following journals in order to get
relevant topic/ information pertaining to the subject.
1. The Chartered Accountant

2. The Management Accountant
3. The Chartered Secretary
4. Journal of Finance
5. Business India / Business Today / Business World
6. “Vikalpa” – Journal of Indian Institute of Management, Ahmedabad
9. Session Plan:
CC 101 Accounting for Managers (AFM)
Sessions Topic
1 Business Transactions to trial balance
2-4 Trial Balance to Balance sheet and profit and loss
Account
5-7 Conceptual framework of financial statements
8 Generally Accepted Accounting Principles.
9-10 Valuation of tangible fixed assets and depreciation
11-12 Valuation of assets under lease and intangible assets
13-14 Valuation of Inventories
15-16 Valuation of Investments
17-18 Corporate Balance sheet
19-20 Corporate Profit and loss account
21 Notes to the accounts and significant accounting
policies
22-23 Understanding and constructing corporate cash flow
statement
24 Auditors report, Directors report & Corporate
governance Report
25 Quality of reporting: window dressing, creative
financial practices and disclosure issues
26-27 Financial Statement Analysis : Multi-step, horizontal,
vertical, and trend analysis, Inter-firm comparison –
group performance
28-30 Financial Statement Analysis : Ratio analysis
31-32 Financial Statement Analysis : Cash flow analysis
33 Innovative techniques of financial statement analysis
34-35 Global financial reporting
36 Foreign exchange accounting
37-38 Inflation accounting
39 Human resource accounting
40 Environment Accounting, Responsibility accounting
The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested
readings from the Text(s) and references in items 6 and 7 mentioned above.
MBA –I
Semester I
CC 102- Economics for Managers (EFM)
1. Course Objective
This course is designed to impart knowledge of the concepts and principles of Economics, which
govern the functioning of a firm/organisation under different market conditions. It further aims
at enhancing the understanding capabilities of students about macro–economic principles and
decision making by business and government.
2. Course Duration
The course will have 40 sessions of 75 minutes duration.
3. Course Content
Assignment of sessions to the modules of course is as follows:
Module Session Marks

No. Modules/Sub-Modules (20% of
70)
I Ten principles of economics 08 14
How people make decisions; How people interact; How the
economy works as a whole.
Thinking like an economist

The scientific method; Role of assumptions; Economic models;
The circular-flow diagram; Production possibilities frontier;
Micro and macro economics; Positive versus normative
economics; Why economists disagree’’
The market forces of supply and demand

Markets and competition; Individual demand; Demand schedule
and demand curve; Market demand versus individual demand;
Shifts in the demand curve; Supply schedule, Supply and
demand– equilibrium, analyzing changes in equilibrium.
Elasticity and its application
The elasticity of demand; The elasticity of supply, application of
elasticity.
Case: Pricing, admission to a museum.
Consumers, producers and the efficiency of markets
Consumer surplus; Producer surplus; Market efficiency– the
benevolent social planner; evaluating the market equilibrium;
Market efficiency and market failure
The costs of production
Costs – total revenue, total cost and profit, costs as opportunity
costs, cost of capital as an opportunity cost, economic profit
versus accounting profit; Production and costs – the production
function, from production function to the total cost curve;
various measures of cost – FC, VC, AC, MC, cost curves and
their shapes and relationship; Costs in the short run and long run
– relationship between SR and LR ATC, economies and
diseconomies of scale.
II Firms in competitive markets 8 14
What is a competitive market; Profit maximization and the
competitive firm’s supply curve; The supply curve in a
competitive market?
Case: Near empty restaurants and off-season miniature golf.
Monopoly
Why monopolies arise; How monopolies make production and
pricing decisions; The welfare cost of monopoly – deadweight
loss, social cost; Public policy towards monopolies; Price
discrimination – the analytics of price discrimination, examples
of price discrimination (movie tickets, airline prices, discount
coupons, financial aid, quantity discounts).
Case: The De Beers Diamond Monopoly.
Oligopoly
Markets with only a few sellers – duopoly, competition,
monopolies and cartels, the equilibrium for an oligopoly, how
the size of an oligopoly affects the market outcome; Game
theory and the economics of cooperation – prisoners’ dilemma,
oligopolies as a prisoners’ dilemma, other examples of
prisoners’ dilemma (arms race, advertising, common resources),
the prisoners’ dilemma and the welfare of society, why people
sometimes cooperate.
Case: OPEC and the World Oil Prices
III Oligopoly – contd. Public policy towards oligopolies – restraint 8 14
of trade and the antitrust laws, controversies over antitrust
policy, resale price maintenance, predatory pricing, tying.
Case: An Illegal Phone Call
Monopolistic competition
Competition with differentiated products – firms in the short run,
the long-run equilibrium, monopolistic versus perfect
competition (excess capacity, mark up over marginal cost),
monopolistic competition and the welfare of society; Advertising
– the debate over advertising, advertising as a signal of quality,
brand names.
Case: Advertising and the price of eyeglasses.
The theory of consumer choice
The budget constraint; Preferences – representing preferences
with indifference curves, four properties of indifference curves,
two extreme examples of indifference curves; Optimization – the
consumer’s optimal choices, change in income, change in prices,
income and substitution effects, deriving the demand curve; Four
applications – do all demand curves slope downward, how do
wages affect labor supply, how do interest rates affect household
saving, do the poor prefer to receive cash or in-kind transfers
Measuring a nation’s income
The economy’s income and expenditure; The measurement of
GDP; The components of GDP; Real v/s nominal GDP; GDP
and economic wellbeing.
Case: International difficulties in GDP and Quality of life.
Measuring the cost of living
The consumer price index; Correcting economic variables for the
effects of inflation, Impact of Inflation on various sections of
society- producers and consumers.
IV Production and growth 8 14
Economic growth around the world; The role and determinants
of productivity; Economic growth and public policy; The
importance of long-run growth.
Saving, investment and the financial system
Financial institutions in the US economy; Saving and investment
in the National Income Accounts; The market for Loanable
funds, Supply and Demand for Loanable Funds.
The monetary system, Money growth and inflation
The meaning of money; Functions and Kinds of Money, The
classical theory of inflation; The Cost of inflation.
Open-economy macroeconomics – Basic concepts
The international flow of goods and capital – the flow of goods
(exports, imports, net exports), the flow of capital (net foreign
investment), the equality of net exports and net foreign
investment; savings, investment and their relationship to the
international flows; The prices for international transactions (real
and nominal exchange rates); A first theory of exchange-rate
determination (purchasing power parity)
V Aggregate demand and aggregate supply 8 14
Three key facts about economic fluctuations; Explaining short-
run economic fluctuations; The aggregate demand curve; The
aggregate supply curve; Two causes of economic fluctuations
(the effects of shifts in aggregate demand and supply).
The influence of monetary and fiscal policy on aggregate
demand
How monetary policy influences aggregate demand – the theory
of liquidity preference, the downward slope of the aggregate
demand curve, changes in the money supply, the role of interest-
rate targets in Fed policy; How fiscal policy influences aggregate
demand – changes in government purchases, the multiplier
effect, a formula for the spending multiplier, other applications
of the multiplier effect, the crowding-out effect, changes in
taxes; Using policy to stabilize the economy – the cases for and
against active stabilization policy.
The short-run trade-off between inflation and
unemployment
The Phillips Curve – origins, aggregate demand, aggregate
supply and the Phillips Curve; Shifts in the Phillips Curve – the
role of expectations; Shifts in the Phillips Curve – the role of
supply shocks; The cost of reducing inflation – the sacrifice
ration, rational expectations and the possibility of costless
disinflation, the Volcker disinflation, the Greenspan era.
Five debates about macroeconomic policy (pros and cons)

Should monetary and fiscal policymakers try to stabilize the
economy; Should monetary policy be made by rule rather than
by discretion; Should the Central Bank aim for zero inflation;
Should fiscal policymakers reduce the government debt; Should
the tax laws be reformed to encourage saving.
4. Pedagogy of the course
The course will use the following pedagogical tools:
(a) Case discussion covering a cross section of decision situations.
(b) Discussions on issues and techniques of Economics.
(c) Projects/ Assignments/ Quizzes/ Class participation etc
5. Evaluation:
The evaluation of participants will be on continuous basis comprising of the following
elements:
A Projects/ Assignments/ Quizzes/ Class participation etc Weightage 10%

(Internal Assessment)
B Mid-Semester examination Weightage 20 %
C End –Semester Examination Weightage 70%
(External Assessment)
7. Text Book:

No. of Publication
T1 N Gregory Mankiw; Principles of Economics Thomson 2nd edition, 2002
South- Indian reprint
Western
T2 Pindyck & Microeconomics Pearson 5th edition
Rubinfeld
T3 8/e Christopher R. Managerial Economics – Tata Latest Edition

Thomes, S. Charles Concepts and McGraw Hill
Maurice Applications
8. Reference Books:
No. of Publication
R1 DSalvatore Managerial Economics in Thomson Latest Edition
a Global Economy South Western
R2 Ravindra H. Microeconomics for Oxford Latest Edition

Dholakia and Management Students University
Ajay N. Oza Press
R3 G. S. Gupta Managerial Economics Tata Mc Graw Latest Edition
Hill
R4 C. Rangaragan Principles of The McGraw- Latest Edition

and B. H. Macroeconomics, Hill companies
Dholakia
R5 G. S. Gupta, 3/e Macroeconomics – Theory Tata McGraw Latest Edition
and Applications Hill
R6 Samuelson and Economics Tata McGraw Latest Edition

Nordhaus Hill
R7 Atmanand Managerial Economics Excel Books Latest Edition
R8 I C Dhingra (SCS) Essentials of Managerial Educational Latest Edition

Economics
R9 D Salvatore Microeconomics: Theory Oxford 4th Edition (Indian

and Applications University Edition)
Press
R10 Lipsey and Economics Oxford 11th Edition

Chrystal University (Indian Edition)
Press
R11 D. Salvatore Managerial Economics- Oxford 6th Edition (Indian
Principles and Worldwide University Edition)
Applications Press
R12 H.L Ahuja Managerial economics S Chand 3rd edition
R13 Hirschey, Economics for Managers Ceenge Latest Edition

Learing
R14 Satya P. Das Microeconomics for Sage Text Latest Edition

Business Books
R15 Geetika, Piyali Managerial Economics Tata Latest Edition

Ghosh, Purba Roy Mcgrawhill
Choudhary
R16 Mankiw, Econimcs – Principles and Ceenge Latest Edition
Application Learning
R17 D. N. Dwivedi Managerial Economics Vikas 7th Edition
8. List of Journals/Periodicals/ Magazines/ Newspapers etc.: Economist, Economical

and Political Weekly, Economic Times, Business Standard, etc.
9. Session Plan
CC 102- Economics for Managers (EFM)
Session No. Topic

1 Ten principles of economics
2 Thinking like an economist
3-4 The market forces of supply and demand
5 Elasticity and its application

Case: Pricing, admission to a museum.
6 Consumers, producers and the efficiency of markets
7-8 The costs of production
9-10 Firms in competitive markets
11-13 Monopoly
Case: The De Beers Diamond Monopoly.
14-16 Oligopoly
Case: OPEC and the World Oil Prices
17 Oligopoly – contd.
Case: An Illegal Phone Call
18-19 Monopolistic competition
20-21 The theory of consumer choice

22-23 Measuring a nation’s income
Case: International difficulties in GDP and Quality of life.
24 Measuring the cost of living
25-26 Production and growth
27-28 Saving, investment and the financial system
29-30 The monetary system, Money growth and inflation
31-32 Open-economy macroeconomics – Basic concepts
33-34 Aggregate demand and aggregate supply
35-36 The influence of monetary and fiscal policy on aggregate
demand
37-38 The short-run trade-off between inflation and
unemployment
39-40 Five debates about macroeconomic policy (pros and cons)
MBA I
Semester- I
CC 103 Management Information Systems (MIS)
The objective of the course is to
• Understand the role of the information systems (IS) function in an organization,
• Develop an insight as to how information systems influence business strategy and
• Develop the ability to contribute meaningfully towards information system selection.
2. Course Duration:
The course will have sessions which are divided into five modules. Each module consists of
eight sessions of 75 minutes each and carries a weightage of 14 marks.
3. Course content:
Module Modules/Sub-Modules Sessions Marks

No. (20% of 70
each)
I Introduction: Understand the role of information 8 14
systems in an organization.
Managing the digital firm, IS in the enterprise, IS
organization, management and strategy
II IT Infrastructure: Obtain a bird’s eye view of 8 14

contemporary technologies and infrastructure
required to implement an IS.
IT infrastructure and platforms, managing data,
networks and the internet, wireless networks
III Enterprise IS: Understand various business 8 14
processes and how IS can help in their
improvement.
Electronic business and electronic commerce,
business processes and enterprise applications,
knowledge management
IV IS Security: Understand the importance and 8 14
issues related to the protection of an
organization’s information assets.
Security and control, risk assessment, ethical and
social issues
V Development of IS: Understand the issues 8 14
involved in the development and/or selection of
an IS.
Business process reengineering and IS, systems
development, the open source model of
development, business value of IS, international
IS.
(a) Discussion on concepts and issues on Management Information Systems.
(b) Case discussion covering a cross section of Information systems.
5. Evaluation:
elements:

(Internal Assessment- 10 Marks)
(Internal Assessment-20 Marks)
(External Assessment-70 Marks)
6. Basic Textbooks (Latest Edition):

No. of Publication
T1 O’Brien J., Management Tata McGraw Latest Edition
Information Systems – Hill
Managing Information
Technology in the
Business Enterprise
T2 Laudon, Kenneth C. Management Pearson Latest Edition
and Laudon, Jane P Information Systems: Education
Managing the Digital
Firm
T3 Stephen Haag, Management Tata McGraw Latest Edition
Maeve Cummings, Information Systems: Hill
Amy Philips For the information
age
7. Reference Books:

No. of Publication
R1 Jawadekar, W. S Management Tata McGraw Latest Edition
Information Systems Hill
R2 Efraim Turban, Information Wiley Publication 6th Edition

Dorothy Leidner, Technology for
Ephraim McLean, Management:
James Wetherbe Transforming
Organizations in the
Digital Economy
R3 McLeod, Raymond Management Pearson 10th edition
and Schell, George P Information Systems Education
R4 Miller MIS cases: Decision Pearson Latest edition
making with Education
Application software
R5 A. K. Gupta Management S. Chand 2008
Information Systems
R6 Sanjiva S. Dubey IT Strategy and PHI 2009
Management
R7 S. A. Kelker Management PHI 2009
Information Systems
A Concise Study
R8 Jaiswal, M.P & Management Oxford 2009
Mittal Information Systems
R9 P. Mohan Management Himalaya 2009
Information Systems
Computer Express, Digichip, PC World, Computer Shopper, Dataquest etc.
9. Session Plan:
CC 103 Management Information Systems (MIS)

Session
Topic
No.
1-2 Introduction
3-5 Information Systems in the Enterprise
6-8 Information Systems Organization, Management & Strategy
9-10 Managing Hardware and Software Assets
11-12 Managing Data
13-14 Telecommunications and Networks
15-16 Internet and New IT Infrastructure
17-19 Electronic Business and Electronic Commerce
20-22 Business Processes and Enterprise Applications
23-24 Managing Knowledge and Artificial Intelligence
25-26 Enhancing Decision Making
27-30 Information Security
31-32 Ethical and Social Issues
33-34 Redesigning the Organization - BPR
35-36 Systems Development
37-39 Understanding the Business Value of IS
40 International Information Systems
MBA-I
SEMESTER-I
CC104: Managerial Communication (MC)
1. Course Objectives:
Communication is a very essential skill for the managers to be successful in their professional
career. The objective is to acquaint the students with the basic concepts and techniques of
communication that are useful in developing skills of communicating effectively.
2. Course Duration:
3. Course Contents:

No. (20% of 70
each)
I Concepts of Communications: Definition, 8 14
Forms of Communication, Objectives of
Communication, Characteristics of
Communication, Process of Communication,
Communication, Roadblocks, Role of Verbal &
Non-verbal Symbols in Communication,
Barriers to Effective Communication,
Overcoming Communication Barriers,
II Listening Skills: Definition, Anatomy of poor 8 14

Listening, Features of a good Listener, Role Play
III Spoken Communication: Telephone, 8 14
Teleconferencing, Challenges and etiquette, Oral
Presentation: Planning presentation, Delivering
presentation, Developing & displaying visual
aids, Handling questions from the audience,
Audio-visual CD
IV Group Discussion & Interviews, Meetings: Ways 8 14
and Means of conducting meeting effectively,
Mock Meetings and Interviews
V Forms of Communication in Written mode: 8 14
Basics Body language of Business Letters &
Memos, Tone of writing, inquiries, orders &
replying to them, sales letters, Job
applications & resume, E-mail: How to make
smart e-mail, Writing Business Reports and
Proposals, Practice for Writing
(1) Lectures
(2) Discussions and Role Playing
(3) Audio-visual Material (Using CDs/ Clippings)
5. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:
Weightage
Participation / etc. Assessment)
Assessment)
Assessment)

No. of Publication
T1 Murphy Effective Business Tata McGraw- 7th edition
Communication Hill Publishing
Company, New
Delhi.
T2 Koneru Professional Tata McGraw- 1st edition
Company, New
Delhi.
T3 Monipally M. M., Business Tata McGraw- Latest Edition
Strategies Company, New
Delhi.
7. Reference Books:
No. of Publication
R1 Bentley, T. J., The Chartered Viva books Pvt. 2001
Report Writing in Institute of Ltd., New Delhi,
Business Management
Accountants
R2 Boone, Kurtz, & Contemporary Wiley Publication Latest Edition
Block Business
Communication
R3 McLeod, Raymond Management Prentice Hall, Latest Edition
and Schell, George P Information Systems New Jersy, US.
R4 Devlin, Frank J, Business Illinois 1968
Richard D. Irwin Communication
R5 Kaul, Asha Effective Business Prentice Hall of 2000
communication India, New Delhi,
R6 Lesikar Raymond V. Basic business 10 ed., Tata 2005
& M. E. Flatley Communication McGraw-Hill,
New Delhi,
R7 Ludlow, Ron & F. The Essence of Prentice Hall of 1998
Panton Effective India, New Delhi,
Communication
R8 Monippally, M. M The Craft of Tata McGraw 1997
Business Letter Hill, New Delhi,
Writing
R9 Ray, Reuben, Communication Himalaya 1997
Today Publishing
House, Mumbai,
R10 Thill, John & C. V. Excellence in McGraw Hill Inc., 3rd Edition
Bovee Business
Communication
8. List of Journals/Periodicals/ Magazines/ Newspapers etc.: Harvard Business Review,

Business India / Business Today / Business World, University News, Journal of Business
Communication, Business Communications Quarterly, PR Communication Age, etc.
9. Session Plan:
CC104: Managerial Communication (MC)
Sessions Topics
1-2 Concepts of Communications: Definition, Objectives of Communication,
Characteristics of Communication
3 Process of Communication, Forms of Communication
4 Communication Roadblocks and Overcoming them
5 Role of Verbal & Non-verbal Symbols in Communication
6 Barriers to Effective Communication, Overcoming Communication Barriers
7-8 Listening: Definition, Anatomy of poor Listening, Features of a good Listener
9 Spoken Communication: Telephone, Teleconferencing, Challenges and etiquette
10-13 Oral Presentation: Planning presentation, Delivering presentation, Developing &
displaying visual aids, Handling questions from the audience
14-17 Group Discussion & Interviews
18-21 Meetings: Ways and Means of conducting meeting effectively
22-23 Forms of Communication in Written mode: Basics, Body language of Business
Letters & Memos, Tone of writing, Writing Sales Letters
24-27 Job applications & Resume
28 E-mail: How to make smart e-mail
29-30 Writing Business Reports
31-32 Writing Business Proposals
33-40 Presentation of Term Papers / Assignments
The Instructor/s (Faculty Member/s) will be required to guide the students regarding
suggested readings from the Text(s) and references in items 6 and 7 mentioned above.
MBA I
Semester- I
CC-105 Organizational Behaviour (OB)
1. Help the student understand how the 'people' side of the organizations affects
effectiveness through concepts
2. Develop the student's ability to observe, understand and analyse the behaviour within the
organizational context
3. Help the student develop basic skills to deal with the ongoing behavioural dynamics and
contribute to organizational effectiveness
2. Course Duration:
3. Course content:
No. (20% of 70
each)
I Basic Understanding of the context of OB:
What is Organizational Behaviour
Understanding the national culture and the Indian setting 8 14
Changes occurring in the Context and their impact on
Organizational Behaviour
II Understanding dynamics of Individual behaviour:
Understanding Personality, Values, Attitude and their
impact on behaviour at work Understanding Motivation 8 14
at work.
III Understanding Dynamics of Group behaviour
Understanding the process of Perception: How we make
sense of Our environment Understanding Interpersonal 8 14
Communication and Transactions
Understanding Groups and Teams
IV Understanding Organizational dynamics of
behaviour: Managing Conflict, Stress and Negotiation
Understanding Decision-making Understanding Power 8 14
and Organizational Politics
V Using Leadership for managing change towards
organizational effectiveness
Understanding Organizational Culture and changing it 8 14
for effectiveness Basic Theories of Leadership
Contemporary Issues in Leadership Practice
(a) Discussions on concepts and issues of Organizational Behaviour.

5. Evaluation:
elements:


No. of Publication
T1 Udai Pareek Understanding Oxford 2nd Ed
Organizational University Press
Behavior
T2 Mcshane and Radha Organizational McGraw-Hill Latest Edition
Sharma Behavior
T3 Stephan Robbins Organizational Pearson Latest Edition

Behavior Education
7. Reference Books:

No. of Publication
R1 Fred Luthans Organizational McGraw-Hill Latest Edition
Behavior
R2 Gregory Moorhead Organizational Jaico Publication Latest Edition
& Ricky W. Griffin Behaviour
R3 K. Aswathappa Organizational Himalaya Latest Edition
Behaviour Publishing House
Pvt. Ltd..
R4 Niraj Kumar Organizational Himalaya Latest Edition
Behaviour Publishing House
Pvt. Ltd.
R5 PG Acquinas Organizational Excel Books Latest Edition
Behaviour
R6 Debra L. Nelson & Organizational Ceenage Learning 5th Edition
James C. Quick Behaviour
R7 Mirza Saiyadain, J. Case in Organization Tata Mcgraw-Hill Latest Edition
S. Sodhi and Rama Behaviour and HRM
J. Joshi
R8 Robert Kreitner and Organizational Tata Mcgraw-Hill Latest Edition
Angelo Kinicki Behaviour
R9 S. S. Khanka, Organizational Vikas Publishing Latest Edition
Behaviour
R10 Kavita Singh Organizational Pearson Edition Latest Edition
Behaviour– Text and
Car
8. List of Journals/Periodicals/ Magazines/ Newspapers etc.: Harvard Business Review,

Decision, Vikalpa, etc.
9. Session Plan:
CC 105 Organizational Behavior (OB)
Session
Topics
No.
What is Organizational Behaviour: Meaning and definition of OB, Evolution of OB as
1-2 a field of study and practice, basic model of OB, Indian organizational Setting, Positive
OB
Understanding the national culture and the Indian setting: Meaning and definition of
national culture, impact of national culture on behaviour within Organizations.
3-5 Dimensions of national culture, cultural differences across nations, changes in te
national culture, major features of national culture of India, Implications of national
culture for OB, Leveraging cultural characteristics for greater effectiveness
Changes occurring in the Context and their impact on Organizational Behaviour
Context of Organizational Behaviour: Major changes in the environment:
6-8 Globalization, IT, Diversity, Global Financial crisis and resultant slow down in India,
impact on behaviour within organizations. How can managers respond to those
challenges and how knowledge of OB can help managers
Understanding Personality, Values, Attitude and their impact on behaviour at work:
Meaning and definitions of personality, functions of personality, trait and fit theories of
personality, determinants of personality, importance of personality at work. Meaning
and importance of values, how a person develops values, types of values, the link
between values and behaviour. Emotions and their impact on behaviour, Self esteem
9-12
and self efficacy, their meanings and importance. Understanding Attitude at work and
their impact on behaviour: Meaning of Attitudes, Functions and components of
attitudes, important attitudes at work - job satisfaction, commitment, involvement and
engagement. Organizational Citizenship Behaviour, relationship between work
attitudes and performance
Understanding Motivation at work: Understanding the concepts of Needs, Drive, and
Motives. Meaning and definition, evolution of motivational theories, content and
process theories of motivation: Maslow's, Herzberg's, McClelland's and Alderfer's
theories, Equity, Goal-seeking and VIE theories, and Porter & Lawler's extension of
13-16
VIE theory. Understanding the meaning and importance of Intrinsic and Extrinsic
Motivation and motivators. Evaluation of motivational theories and basic
understanding of their application in the work context. Meaning of work motivation.
Understanding basic approaches to motivating performance at work.
Understanding Perception and Attribution: Meaning, definition and importance of
Perception, perceptual process, sub-processes of perception, factors affecting
17-18 perception, object and social perception. Process of Attribution: meaning, definition
and importance of attribution, errors in perception and attribution, consequences of
these errors and ways to reduce errors.
Understanding Interpersonal Communication and Transactions: Communication as an
interpersonal process, meaning and importance of effective communication, Feedback
and its importance in effective communication, skills of communication including
19-21 listening, giving and receiving feedback, Johari Window as a tool for improving
quality of communication. Transactional analysis as a theory of effective
communication, concepts of Strokes, egostates, transactions and games. Approaches to
effective communication through Transactional Analysis
Understanding Groups and Teams: Meaning, definitions and importance of groups and
teams, difference between groups and teams, Formation of groups and models of group
development, types of groups and teams, Factors affecting effectiveness of groups,
22-24
advantages and limitations of working in groups, team roles and their importance,
measures for improving effectiveness of groups and teams, process and team based
design of organizations
Managing Conflict, Stress and Negotiation: Meaning and definition of conflict,
changing view of conflict at work, levels of conflict, functional vs. dysfunctional
conflict, process of conflict, approaches towards management of conflict. Meaning and
definition of stress, link between conflict and stress, sources of stress, distress vs.
25-28
eustress, consequences of stress, measures individuals and organizations can adopt for
eliminating or managing stress. Negotiation as an approach to conflict management,
meaning, definition and importance of negotiation, concept of bargaining and
exchange, types of bargain. Approaches towards effective negotiation.
Understanding Decision-making: Meaning and importance of decision-making,
individual and group decision-making, rational and behavioural models of decision-
29-30 making, bounded rationality, heuristics, biases and intuition, factors that affect
decision-making process, creativity in decision-making, measures to improve quality of
decision-making in organizations
Understanding Power and Organizational Politics: Meaning of power, individual and
organizational sources of power, role of dependency in power and influence, meaning
31-32 of influence, meaning of political behaviour, nature of power, nature of politics, tactics
of using power and politics, upward influence and impression management, political
behaviour and ethics
Understanding Organizational Culture and changing it for effectiveness: Meaning,
definition, importance of Organizational culture, links between organizational culture
and formalization, national culture, how does culture start and is sustained, how
33-34 employees learn culture, types of culture, levels of manifestation of culture,
Advantages and limitations of strong and weak cultures, how subcultures develop,
changing culture of organization, creating culture of empowerment, ethical conduct,
innovation, learning, customer-responsiveness and spirituality.
Basic Theories of Leadership: meaning, definition and importance of leadership,
35-37 evolution of leadership research, difference between managers and leaders, leadership
skills. Trait theory of leadership, behavioural theories, contingency theories,
Contemporary Issues in Leadership Practice: Concepts useful for leadership - trust,
follower centric leadership, factors that neutralize or substitute leadership,
Understanding and distinguishing between the transactional, transformational and
38-40
charismatic leadership, Leadership and Emotional Intelligence, Self leadership, team
leadership, Mentoring, Leadership, morality and ethical conduct, Leadership,
attribution, developing leadership within organizations
MBA-I
SEMESTER-I
CC 106: Principles of Management (POM)
This course presents a thorough and systematic coverage of management theory and practice. It
focuses on the basic roles, skills and functions of management, with special attention to
managerial responsibility for effective and efficient achievement of goals. The objective is to
help the students understand the fundamental concepts and principles of management; the basic
roles, skills, and functions of management. It is also intended to give an overview of the
historical development, theoretical aspects and practice application of managerial process.
2. Course Duration:
3. Course Contents:

No. (20% of
70)
I Historical Development 8 14
Definition of Management, Science or Art, Management
and Administration, Development of Management
Thought Contribution of Taylor and Fayol, Functions of
Management, Types of Business Organization, Business
Ethics and Social Responsibility: Concept, Shift to
Ethics, Tools of Ethics.
II Planning 8 14
Nature & Purpose, Steps involved in Planning,
Objectives, Setting Objectives, Process of Managing by
Objectives, Strategies, Policies & Planning Premises,
Forecasting, Decision-making.
III Organising 8 14
Nature and Purpose, Formal and Informal Organization,
Organization Chart, Structure and Process,
Departmentation by difference strategies, Line and Staff
authority – Benefits and Limitations – De-Centralization
and Delegation of Authority – Staffing – Selection
Process - Techniques – HRD – Managerial
Effectiveness.
IV Directing 8 14
Scope, Human Factors, Creativity and Innovation,
Harmonizing Objectives, Leadership, Types of
Leadership Motivation, Hierarchy of Needs, Motivation
theories, Motivational Techniques, Job Enrichment,
Communication, Process of Communication, Barriers
and Breakdown, Effective Communication, Electronic
media in Communication.
V Controlling 8 14
System and process of Controlling, Requirements for
effective control, The Budget as Control Technique,
Information Technology in Controlling, Productivity,
Problems and Management, Control of Overall
Performance, Direct and Preventive Control, Reporting,
The Global Environment, Globalisation and
Liberalization, International Management and Global
theory of Management.
(1) Lectures and Discussions

(2) Role Playing
(4) Case Analysis
5. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

Assessment)
Assessment)

No. of Publication
T1 Weihrich Heinz and A Global and Mc Graw Hill 12th Edition 2008
Koontz Harold- Entrepreneurial
Management Perspective
T2 Stoner, Freeman & Organizational Prentice Hall of 6th Edition or later
Gilbert Jr - Behaviour India edition
Management
T3 Rao VSP Management, Text Excel Books Latest Edition
& Cases
7. Reference Books:

No. of Publication
R1 Bateman Management (SIE) Tata McGraw-Hill Latest Edition
Publishing
Company, New
Delhi
R2 Decenzo David, Personnel and Prentice Hall of 1996
Robbin Stephen A Human Reasons India,
Management
R3 Fraidoon Mazda “ Engineering Addison Wesley,- 2000
Management”,
R4 Hillier Frederick S. Introduction to Tata Mc Graw Hill 2nd Edition 2008
and Hillier Mark S Management
Science: A
Modeling and Case
Studies Approach
with Spreadsheets
R5 JAF Stomer, Organizational Pearson Education Sixth Edition, 2004
Freeman R. E and Behaviour
Daniel R Gilbert
R6 Koontz Principles of Tata Mc Graw Hill Ist Edition 2008
Management
R7 Massie, Joseph L. Essentias of Pearson Education
Management
R8 Robbins & Coulter Management Prentice Hall of 8th Edition
India
R9 Robbins S.P. and Fundamentals of Pearson Education 5th Edition
Decenzo David A, Management:
Essential Concepts
and Applications
R10 Tripathy PC And Principles of Tata McGraw-Hill, 1999
Reddy PN Management
R11 Stephen P. Robbins, Organization Prentice Hall of Third or later
Theory – Structure, India, New Delhi edition
Design and
Applications
8. List of Journals/Periodicals/ Magazines/ Newspapers etc.: Harvard Business

Review, Business India / Business Today / Business World, “Vikalpa” – Journal of Indian
Institute of Management, Ahmedabad, and Effective Executive
9. Session Plan:
CC 106: Principles of Management (POM)
Sessions Topic
1-2 Definition of Management, Science or Art, Management and
Administration
3-4 Development of Management Thought, Contribution of Taylor and Fayol
5-6 Functions of Management – Types of Business Organization
7-8 Business Ethics and Social Responsibility: Concept, Shift to Ethics, Tools
of Ethics.
9-10 Nature & Purpose, Steps involved in Planning
11-13 Objectives, Setting Objectives, Process of Managing by Objectives
14-16 Strategies, Policies & Planning Premises, Forecasting, Decision-making
17-18 Nature and Purpose, Formal and informal organization, Organization
Chart
19 Structure and Process, Departmentation by difference strategies
20 Line and Staff authority, Benefits and Limitations
21-22 De-Centralization and Delegation of Authority, Staffing
23-24 Selection Process, Techniques, HRD, Managerial Effectiveness
25-26 Scope, Human Factors, Creativity and Innovation, Harmonizing
Objectives
27-29 Leadership, Types of Leadership Motivation, Hierarchy of needs,
Motivation theories, Motivational Techniques, Job Enrichment
30-32 Communication – Process of Communication, Barriers and Breakdown –
Effective Communication – Electronic media in Communication
33-34 System and process of Controlling, Requirements for effective control
35-36 The Budget as Control Technique, Information Technology in Controlling
37-38 Productivity – Problems and Management – Control of Overall
Performance – Direct and Preventive Control – Reporting
39-40 The Global Environment – Globalisation and Liberalization –
International Management and Global theory of Management
MBA I
Semester- I
CC 107 Quantitative Analysis (QA)
1. Objective:
To impart the basic art and science of gathering, analysing and using data to identify and resolve
managerial and decision making problems.
To develop skills in structuring and analysing business problems using quantitative analysis.
To develop aptitude and statistical thinking approach to business problems.
To understand the effective use of computer software for resolution of statistical problems.
2. Course Duration:
3. Course content:
No. (20% of 70)
I Introduction to Statistics, Statistics in Business, Data
Measurement, Charts and Graphs Descriptive Statistics,
Measure of central tendency, measure of variability, for
Group and ungrouped data, Measures of shape, measures
of association and descriptive statistics on the computer. 8 14
Introduction to probability, Structure of probability,
Results of probability, Revision of probability: BAYES’
RULE and examples Random variable and probability
distribution, Discrete and Continuous distribution,
Expected value and variance of a distribution. Software
exposure to the above concepts – (by use of EXCEL or
any other available software)
II Uniform distribution, Hyper-Geometric distribution,

Binomial distribution, Poisson distribution and their
relationship, Cases form the text book
Continuous distribution, Uniform distribution, Normal
distribution, Exponential distribution, Cases form the 8 14
text book Sampling and Sampling distribution Statistical
Inference: Estimation for Single Populations
III Hypothesis Testing for Single Populations- Mean,
Proportion and Variance, Cases form the text book
Statistical Inferences about Two Populations- Mean,
Proportion and Variance , Cases form the text book
Design of Experiments and Analysis of Variance ( Only 8 14
one way) , Cases form the text book
IV Goodness-Of-Fit-Test, Cases form the text book Test of
Independence, Cases form the text book Simple
regression Analysis , Cases form the text book
Multiple Regression Analysis, Cases form the text book,
Use of Software in Multiple Regression, Building 8 14
Multiple Regression Models, Different types of models,
Multicollinearity
V Time-Series Forecasting and Index Numbers Decision
Analysis: Decision Making Under Certainty,
Uncertainty, Risk, Revision of probabilities, Expected
value from Sample Information. Cases form the text
book. Review, Feedback and Integrated Examples and 8 14
Cases

(b) Discussions on issues and case studies
5. Evaluation:
elements:


No. of Publication
T1 Ken Black Business Statistics Wiley Student Fourth or later
for Contemporary Edition edition
Decision Making
T2 Richard I. Levin and Statistics for Pearson 6th Edition or later
David S. Rubin Management Education) edition
T3 D. P. Apte Statistics for Excel Books Latest Edition

Managers
7. Reference Books:

No. of Publication
R1 T N Srivastava and Statistics for TMH Latest Edition
Shailaja Rego Management
R2 Amir D Aczel and Complete Business TMH Latest Edition
Jayavel Statistics
Sounderpandian
R3 J. K. Sharma Business Statistics Addison Wesley,- 2nd Edition or later
2000. edition
R4 Levine, Stephen, Statistics for Tata Mc Graw Fourth or Later

Krehbiel and Managers, Pearson Hill edition
Berenson Quantitative
Techniques for
Decision
R5 K. B. Akhilesh & S. Mathematics and Vikas Publishing. Sixth Edition, 2004
B. Statistics for
Balasubrahmanyam Management
R6 Naval Bajpai Business Statistics Pearson Latest Edition
R7 Anderson, Sweeney, Quantitative Ceenge Learning Latest Edition
Wiliamy Methods for
Business
R8 C. R. Kothari, Quantitative Vikas Latest Edition
Technique
R9 M. S. Excel, D. P. Statistical Tools for Excel Books Latest Edition
Apte, Managers
R10 Qazi Zameeruds, Business Vikas Latest Edition
Vijay K. Khara, S. Mathematics
K. Bhamri
R11 Gopal K. Kanji, 100 Statistical Tests SAGE Latest Edition
Sage,
R12 R. S. Bhardwaj Business Statistics Excel Books Latest Edition
R13 Levine, Krehbiel, Business Statistics; Pearson Latest Edition
Bernson, A First Cause Education
Viswanathan
R14 Anderson, Sweeney, Statistics for Ceenage Learning Latest Edition
Williams Business and
Economics
9. Session Plan:
CC 107 Quantitative Analysis (QA)
Session no. Topic

1-2 Introduction to Statistics, Statistics in Business, Data
Measurement, Charts and Graphs
3-4 Descriptive Statistics, Measure of central tendency, measure of
variability, for Group and ungrouped data, Measures of shape,
measures of association and descriptive statistics on the
computer.
5-6 Introduction to probability, Structure of probability, Results of
probability, Revision of probability: BAYES’ RULE and
examples
7-8 Random variable and probability distribution, Discrete and
Continuous distribution, Expected value and variance of a
distribution.
9-10 Uniform distribution, Hyper-Geometric distribution, Binomial
distribution, Poisson distribution and their relationship, Cases
form the text book
11-13 Continuous distribution, Uniform distribution, Normal
distribution, Exponential distribution, Cases form the text book
14-15 Sampling and Sampling distribution
16-17 Statistical Inference: Estimation for Single Populations
18-20 Hypothesis Testing for Single Populations- Mean, Proportion
and Variance, Cases form the text book
21-23 Statistical Inferences about Two Populations- Mean, Proportion
and Variance , Cases form the text book
24-25 Design of Experiments and Analysis of Variance ( Only one
way) , Cases form the text book
26 Goodness-Of-Fit-Test, Cases form the text book
27 Test of Independence, Cases form the text book
28-29 Simple Regression Analysis , Cases form the text book
30-31 Multiple Regression Analysis, Cases form the text book, Use of
Software in Multiple Regression.
32 Building Multiple Regression Models, Different types of
models, Multicollinearity
33-35 Time-Series Forecasting and Index Numbers
36-38 Decision Analysis: Decision Making Under Certainty,
Uncertainty, Risk, Revision of probabilities, Expected value
from Sample Information. Cases form the text book.
39-40 Review, Feedback and Integrated Examples and Cases
MBA-I
SEMESTER - II
CC 201: Cost and Management Accounting (CMA)
1. Objectives:
The course intends to equip students with the ability to apply cost concepts in managerial
decision making. At the end of the course, they are expected to have learnt the methodology
and techniques for application of cost and managerial accounting and information in the
formation of policies and in the planning and control of the operations of the organization.
The course covers the nature of managerial accounting; activity costing; marginal costing;
standard costing, etc.
2. Course Duration
3. Course Contents
Module Modules/ Sub modules Sessions Marks

No. (20% of
70)
I Cost Management and Cost Estimation 8 14
Cost and Management Accounting Overview
Reading: Chapter 1 (PS), Chapter 1 (CT)
Various Cost Concepts.
Reading: Chapter 2 and 6 (PS), Chapter 2 (CT)
Cost Estimation approaches, tools and techniques
Reading: Chapter 5, (PS), Chapter 10 (CT)
Cases: Apollo Community Hospital (PS) and Rajesh Xerox and
Print (PS)
II Cost allocation and Job/ batch Costing 8 14
Cost Allocation, Activity Based and Target Costing
Reading: Chapter 5 and 19 (PS), Chapter 15 (CT)
Cases: Avon Company (PS) and National Bank (PS)
Job and Batch Costing
Reading: Chapter 7, (PS), Chapter 4 (CT)
Introduction to the concept of operating costs
III Costing Methods 8 14
Operating Costing. Reading: Chapter 8 (PS) Chapter 4 (CT)
Cases: Tasty Bread Manufacturing (PS) Dental Practice (PS)
Process Costing and Joint and By product Costing. Reading:
Chapter 10 (PS), Chapter 16 and 17 (CT) Cases: Lalwani
Company (PS), Lilavati Company (PS)
IV Management Applications 8 14
Marginal (Variable) Costing and Absorption Costing
Reading: Chapter 16 (PS), Chapter 9(CT). Case: Krishna
Optics (PS) Marginal Costing and CVP Analysis. Reading:
Chapter 16 (PS), Chapter 3 (CT). Case: Chain of Hotels (PS)
Decision Involving Alternative Choices and Pricing Decisions
Reading: Chapter 17, 18 (PS); Chapter 11, 12 (CT)
Cases: Ajanta House (PS), Sawasthi – Make-or-Buy (PS);
Jagdamba Caterers (PS)
V Planning, Control and Decision Making 8 14
Budgeting and Budgetary Control System
Reading: Chapter 12 (PS), Chapter 6,7 and 8 (CT).
Case: Angel Company (PS)
Standard Costing and Variance Analysis
Reading: Chapter 13 (PS), Chapter 7, 8, 14 (CT). Case: Priety
Company (PS)
Contemporary Issues like Kaizen Costing, Target Costing, Life
Cycle Costing, and Cost Audit and Cost Accounting Standards
Reading: Chapter 15, 19, and 21 (PS)
4. Teaching Pedagogy:
(b) Discussions on issues and techniques
5. Evaluation:
The Participants will be evaluated on a continuous basis comprising of the following
elements:
1 Projects/Assignments/Quizzes Weightage 10%
2 Mid-Semester Examination Weightage 20%
3 End-Semester Examination Weightage 20%
6. Text Books:
No. of Publication
T1 Paresh Shah Management Oxford PS
Accounting University Press
T2 Charles T. Hongren, Cost Accounting (Pearson) 6th Edition or later
S. M. Datar, and (13th Edition) edition
others (CT)
T3 S. K. Bhattacharya Costing for Vikas Latest Edition
and John Dearden Management
Sounderpandian
7. Reference Books:

No. of Publication
R1 Hilton, Maher, and Cost Management: TMH Latest Edition
Selto Strategies for
Business Decisions
R2 Khan and Jain Management TMH Latest Edition
Accounting”,
R3 Ravi Kishore Cost and Taxmann 4th or Later edition
Management
Accounting
R4 Hansen & Mowen Cost and Thomson Latest Edition
Management Publishers.
Accounting and
Control
R5 Pandikumar Management Excel Books Latest Edition
Accounting
R6 Robert Hilton, G Managerial Tata Mcgraw hill Latest Edition
Ramesh, M. Jayadev Accountancy
R7 Managerial Bamber, Braun, Pearson Latest Edition
Accountancy, Harrison Education
R8 M. N. Arora Cost and Excel Books Latest Edition
Management
Accounting; Theory
and Problem
R9 M. A. Sahaf Management Vikas Latest Edition
Accounting
R10 J. Madegowda Management Himalya Latest Edition
Accounting
8. List of Journals/Periodicals/ Magazines/ Newspapers: Indian Journal of Accounting; Cost

and Accounts Journal
9. Session Plan:
CC 201: Cost and Management Accounting (CMA)
Sessions Topics
1 -2 Cost and Management Accounting Overview
3-5 Cost Concepts
6- 8 Cost Estimation
Cases: Apollo Community Hospital (PS), Rajesh Xerox and Print (PS)
9-12 Cost Allocation, Activity Based and Target Costing
Cases: Avon Company (PS), National Bank (PS)
13- 15 Job and Batch Costing
16-18 Operating Costing
Cases: Tasty Bread Manufacturing (PS), Dental Practice (PS)
19- 22 Process Costing and Joint & By Product Costing
Cases: Lalwani Company (PS) , Lilavati Company (PS)
23-24 Marginal (Variable) Costing and Absorption Costing
Case: Krishna Optics (PS)
25-28 Marginal Costing and CVP Analysis
Case: Chain of Hotels (PS)
29-31 Decision Involving Alternative Choices and Pricing Decisions
Cases: Ajanta House (PS), Sawasthi – Make-or-Buy (PS); Jagdamba Caterers (PS)
32-34 Budgeting and Budgetary Control System
Case: Angel Company (PS)
35-38 Standard Costing and Variance Analysis
Case: Priety Company (PS)
39-40 Contemporary Issues like Kaizen Costing, Target Costing, Life Cycle Costing, and
Cost Audit and Cost Accounting Standards
MBA-I
SEMESTER-II
CC202: Environment for Business (EFB)
The objective of the course is to bring about understanding of Social, Economic, Technological,
International, Political-Legal and Natural Environment influencing business and industry and to
acquaint the students with emerging trends in business environment.
2. Course Duration:
3. Course Contents:
Module Modules/ Sub modules Sessions Marks

No. (20% of
70)
I Economic Environment 8 14
Concepts and significance of economic environment – at national
and international level, Economic System: Lassiez faire, capitalism,
socialism and mixed economy, National Income, Monetary and
Fiscal Policy (finance commission), Industrial Policy, Latest five
year plan, State Industrial Policy, Union Budget
II Social Environment 8 14
Concept and significance of social environment, Interdependence of
business and society, Culture and organization, Technological
Development and social Change, Social Responsibility of Business
and Trusteeship management, Business Ethics, Management
education in India, Population and Census, Consumer Rights,
Consumerism and Business, Corporate Governance
III Technological Environment 8 14
Impact of technology on Organization, Process of Technological
Adaptation and Development, Patents, Technological Collaborations,
Government Guidelines, Technology Assessment at government
level, ISO Standards and Bureau of Indian Standards
IV International Business Environment 8 14
International Business: An Overview, types of International
Business, Balance of Payments and Macroeconomic Management,
Theories and Institutions: Trade and Investment, Government
Influence on Trade and Investment, EXIM Policy, Foreign Exchange
Management Act (FEMA), Bilateral and Commodity Agreements,
Tariff and non-tariff barriers, WTO, Regional Blocks, EPZs, EOUs,
TPs and SEZs
V Natural Environment 8 14
Economic Development and Pollution, Increased Pollution Levels,
Changing role of Government, Regulations and its impact on
business & industry, Green Marketing, Environmental Technology,
Ecological implications of technology, Sustainable Development
(1) Lectures
(2) Case Discussion and Presentations
(3) Field Visits and Assignments
5. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:
A Assignements / Présentations/ Quizzes / Class 10% (Internal

Assessment)
Assessment)

No. of Publication
T1 Paul, Justine Business Tata McGraw- 2nd edition or later
Environment: Text Hill Publishing edition
& Cases Company,
T2 Cherunilam, Francis Business Himalaya Latest edition.
Environment: Text Publishing House
& Cases
T3 Shaikh Saleem Business Pearson Latest edition
Environment
T4 Vivek Mital Business Excel Books Latest Edition
Environment
7. Reference Books:
No. of Publication
R1 Cherunilam Francis International Himalaya 2006
Business Publishing House,
Environment Mumbai,
R2 Mithani D.M. International Tata McGraw 2005 or Latest
Economics Hill. edition.
R3 Shaikh Saleem Business Pearson Latest edition
Environment
R4 Vivek Mital Business Excel Books Latest Edition
Environment
R5 David Kreps Microeconomics for Norton, W. W. & 2007
managers Company, Inc.
R6 Bedi Suresh Business Excel Books 2005
Environment
R7 Rabindra N. Environmental Oxford 2008
Bhattacharya (ed) Economics
R8 Ian Worthington, The business Financial Times 2006 or Latest
Chris Britton environment Prentice Hall Edition
8. List of Journals/Periodicals/ Magazines/ Newspapers: Economic & Political Weekly,

Intellectual Property Rights, Corporate Governance, Business India / Business World , Banking
& Finance, Industrial Economist, Fortune, Global Business Review, Economic Survey, GOI,
India Development Report (Latest Edition), World Development Report, RBI Annual Report,
etc.
9. Session Plan:
CC202: Environment for Business (EFB)
Sessions Topics
1 Concepts and significance of economic environment – at national and international
level
2-3 Economic System: Lassiez faire, capitalism, socialism and mixed economy,
4 National Income, Monetary and Fiscal Policy (finance commission)
5-6 Industrial Policy
7 Latest five year plan
8 State Industrial Policy, Union Budget
9-10 Concept and significance of social environment, Interdependence of business and
society, Culture and Organization, Technological Development and social Change
11-12 Social responsibility of business and trusteeship management, Business Ethics
13 Population and Census
14 Management education in India
15-16 Population and Census, Consumer Rights, Consumerism and Business, Corporate
Governance
17-18 Impact of technology on organization
19-20 Process of technological adaptation and development, Patents, Technological
Collaborations, Government guidelines,
21-22 Technology assessment at government level
23-24 ISO standards and Bureau of Indian Standards
25 International Business: An Overview, types of International Business
26 Balance of Payments and Macroeconomic Management
27-28 Theories and Institutions: Trade and Investment, Government Influence on Trade
and Investment, EXIM Policy, Foreign Exchange Management Act (FEMA),
Bilateral and Commodity Agreements, Tariff and non-tariff barriers,
29-30 WTO, Regional blocks,
31-32 EPZs, EOUs, TPs and SEZs
33-34 Economic Development and Pollution, Increased Pollution Levels
35-36 Changing role of Government
37-38 Regulations and its impact on business & industry
39-40 Green Marketing, Environmental Technology, Ecological implications of technology
MBA –I
Semester II
CC 203- Financial Management (FM)
The objective of this course is to equip the students with conceptual understanding of finance
and its practical application. It is expected that the students possess a sound base in accounting
principles and practices including financial analysis. Therefore, it would begin with the
framework of financial management linking various functional subjects. Important decisions that
come under corporate finance, namely, setting up of projects covering investment in fixed and
current assets, raising funds, and allocation of profits are taken within a framework of risk and
return. Students are expected to learn these decision making skills with the help of a few cases.
The course also intends to make students gain the mechanical part of various decisions with the
help of selected numerical problems available in various suggested text books. Students are
expected to solve a large number of numerical and other assignments which would be the
preparatory requirements of this course.
2. Course Duration:
3. Course Contents:
Module Modules Sessions Marks

No. (20% of
70)
I Understanding the Meaning of Financial Management, 8 14
Financial System, Financial Mathematics, and Basics of
Valuation
Financial Management; Definition, Scope, Goal, Function,
Agency Theory; Financial System; Functions, Structure,
Players, Role. Concepts of Time Value, Compounding &
Discounting, Annuities, Valuation of Bonds and Shares
II Understanding Working Capital Management as a Decision 8 14
to Create Value for the Business
Principles of Working Capital Management, Various
Approaches, Estimation of Working Capital, Managements of
Components of Working Capital; Cash, Receivables, Inventory
and Sources of Working Capital Finance
III Understanding Investment Decision and Various Steps 8 14

Involved
Nature of Investment Decision, Techniques of Investment
Decision; Discounted and Non-Discounted Techniques,
Estimation of Discount Rate (Cost of Capital), Determination
of Cash Flows and Complex Investment Decisions
IV Understanding Financing Decision and Various Sources of 8 14

Finance
Meaning of Leverage, Theory of Capital Structure, Relevance
and Irrelevance of Capital Structure, Arbitraging, Sources of
Long-Term Finance; Shares, Debentures and Term Loans,
Leasing and Hire Purchase and Venture Capital
V Understanding Dividend Decision, Theory and Practice; 8 14

Contemporary Issues and Projects by Students
Various Models of Relevance and Irrelevance Approaches
Towards Dividend Theory.
(a) Selected Cases Covering Major Financial Management Decisions.
(b) Solving of Selected Numerical
(c) Projects/Assignments/Quizzes
5. Evaluation:
elements:
6. Text Book:

No. of Publication
T1 I. M. Pandey Basic text book is Vikas Publication 9th Edition or later
Financial edition,
Management
T2 Chandra, Prasanna Financial Tata McGraw- 7th Edition or later
(2008) Management – Hill Publishing edition.
Theory and Practice Company, New
Delhi
T3 Van Horne & Fundamentals of Pearson 11th Edition or later
Wachowicz Jr. Financial Education edition
(2004), Management
7. Reference Books:

No. of Publication
R1 Srivastava & Misra Financial Oxford (2008)
Management University Press
New Delhi
R2 Briham & Houston Fundamentals of South-Western, (2006) 10th Edition
Financial Thomson
Management Business
Information India
(P) Ltd., New
Delhi.
R3 Brealey & Myers Principles of Tata McGraw- (2005) 7th Edition
Corporate Finance Hill Publishing
Company, New
Delhi.
R4 Reddy, Sudarsana Financial Himalaya (2008) 1st Edition
Management – Publishing
Principles and House, Mumbai
Practice
R5 Vishwanath, S. R. Corporate Finance - Response Books, 2nd Edition
(2007) Theory and Practice New Delhi
R6 McMenamin, Jim Financial Oxford (2000) 1st Edition
Management – An University Press,
Introduction New Delhi.
R7 Sinha, P.K Financial Excel Books 1st Edition
Management
R8 Bhat, S. Financial Excel Books (2007) 2nd Edition
Management
R9 Peter DeMarzo, Financial Pearson Latest Edition
Jonathan Berk Management Education
R10 Vyuptakesh Sharan Foundations of Pearson Latest Edition
Financial Education
Management
R11 G. Sudarsana Reddy Financial Himalaya Latest Edition
Management Publishing
R12 Lawrence J. Gitman Principles of Pearson Latest Edition
Managerial Finance Education
R13 Glen Arnold, Mohan Corporate Financial Pearson Latest Edition
Kumar Management Education
R14 Engene F. Brigham, Financial Thomson Latest Edition
Michael Ehrhardt Management
R15 Rajiv Srivastava, Financial Oxford Latest Edition
Anil Misra Management
8. List of Journals/Periodicals/ Magazines/ Newspapers: Chartered Finance Analysis, Journal

of Financial Management, Economic Times, Business Standard, Financial Express, etc.
9. Session Plan:
CC 203- Financial Management (FM)
Sessions Topics
1-2 Financial Management; Definition, Scope, Goal, Function, Agency Theory

Case: It Makes or Breaks (Will be Provided)
Assignments:1) A Comparison of Profit Maximisation and Wealth Maximisation 2)
Agency Theory and Agency Cost
3,4, 5 Concepts of Time Value, Compounding & Discounting, Annuities, Sinking and
Capital Recovery Factors
Expected : Discussing and Solving of Numerical Examples
6,7,8 Valuation of Bonds and Shares

9 Principles of Working Capital Management and Formulating Working Capital Policy

10-11 Estimation of Working Capital Requirements and Operating Cycles
Management
12-13 Components of Working Capital; Cash Management and Tools of Managing
WorkingCG Cash.
Case: Bright Paints Limited, pp 656 of IMP
Expected : Discussing and Solving Numerical Examples
14 Components of Working Capital; Receivables Management

Case: Relax Pharmaceutical Limited, pp 623 of IMP
15 Components of Working Capital; Inventory Management
Expected : Discussing and Solving of Numerical examples
16 Sources of Working Capital Finance; Regulation of Bank Finance, Committees,

Maximum Permissible Bank Finance
Case: Reliable Texamill Limited, pp 597 of IMP
17-19 Investment Decision; Introduction and Techniques of Investment Selection, DCF and
non DCF methods
Expected : Discussing and Solving Numerical Examples
20-21 Cost of Capital
Read: Chapter 9 of IMP
22-24 Estimation of Cash Flows

Case: Hind Petrochemicals Company, pp 227 of IMP
25-27 Concepts of Leverage, Operating and Financial Leverages, Risk Return Analysis
Case: Central Equipment Company, pp310-312of IMP
28-30 Capital Structure Theories Relevance and Irrelevance of Capital Structure, and
Arbitraging.
31-32 Sources of Long-Term Finance; Shares, Debentures and Term Loans, Leasing and
Hire Purchase and Venture Capital
33-34 Dividend Theory; Various Models of Relevance and Irrelevance Approaches
Towards Dividend Theory.
35-36 Formulation of Dividend Policy & Practice, Methods of Payments and Other
Considerations
37-40 Students’ Assigned Projects’ Presentation and Discussion. Topics are to be Related to
Studies on Major Decisions Made by Companies Such as Acquisition, Take-over,
Dividend Practices and Working Capital Management etc.
MBA I
Semester- II
CC 204 Human Resource Management (HRM)
This is the first introductory course of the functions of HRM
To acquaint students with different subsystems of Human Resource Management and their
importance.
The students would also be able to appreciate the importance and applications of industrial
relations and different legislations related the same.
2. Course Duration:
3. Course content:
No. (20% of 70
each)
I Strategic role of HRM and subsystems:
Introduction to Human Resource Management
The Strategic Role of Human Resources Management. 8 14
Job Analysis.
HR Planning and Recruiting
Employees Testing and Selection
II HR subsystems – II
Interviewing Candidates
Training and Developing Employees 8 14
Performance Management and Appraisal
Managing Career and Fair Treatment
III HR subsystems – III
Establishing Strategic Pay Plans
Pay for Performance and Financial incentives 8 14
Managing Global Human resources
Managing Strategic Organizational Renewal
IV Industrial Relations
Industrial Relations – Definitions and Main Aspects
Trade Union Legislations, Methods of settling Industrial 8 14
Disputes, Collective Bargaining, Legislations Concerning
Settlement of Industrial Disputes
V Labour Legislations
Factories Act, International Labor Organization
Labor Management Cooperation/Workers’ Participation in 8 14
Management, Payment of Wage Legislation
Minimum Wage Legislation, Equal Remuneration
Legislation
(b) Discussions on issues.
5. Evaluation:
elements:


No. of Publication
T1 Gargy Dessler and Human Resources Prentice Hall Eleventh Edition (
Biju Varkkery– Management India / Pearson or later )
Education – 2003
Indian Reprint
T2 Chandra, Prasanna Human Resource First Indian Print Second Edition,
(2008) Management 2004 ( or later) 2006.
Sinha, Sinha and
Shekhar – Pearson
Education
T3 Sinha, Sinha and Industrial Relations, Pearson Education, First Indian Print
Shekhar Trade Unions and New Delhi 2004 ( or later)
Labor Legi- slations
T4 John M. Ivancevich Human Resource Tata McGraw Hill Ninth Edition
Management
7. Reference Books:

No. of Publication
R1 Gomez-Mejia, Managing Human Pearson Education Third Edition
Balkin and Cardy Resources
R2 S.C.Srivastava Industrial Relations Vikas Publishing Fourth Revised
& Labor Laws House Pvt Ltd Edition
Delhi.
R3 P. Jyothi and D. N. Human Resource Oxford University Latest Edition
Venkatesh Management Press
R4 C.B.Mamoria & A Text book of Himalaya Latest Edition
S.V.Gankar Human Resource Publishing House
Management Pvt. Ltd
R5 M. Lall Human Resource Excel Books Latest Edition
Management
R6 David Lepak, Many Human Resource Pearson Latest Edition
Gowar Management
R7 Fisher, Schoenfeldt, Managing Human Cengage Learning Latest Edition
Shaw Resource
R8 Snell, bohlander Human Resource Cengage Learning Latest Edition

Management
R9 V. S. P. Rao Human Resource Excel Books Latest Edition
Management– Text and
Cases
R10 P. Subba Rao Essential of Human Himalaya Latest Edition
Resource Management
and Industrial Relatives;
Text, Case and Gamer
R11 A. M. Sheikh, Human Resource S. Chand Latest Edition
Development and
Management
R12 S. S. Kharka Human Resource S. Chand Latest Edition
Management
R13 R. S. Davar Personnel Management Vikas Latest Edition
and Industrial Relations
8. List of Journals/Periodicals/ Magazines/ Newspapers etc.: Human Capital, Indian Journal

of Industrial Relations, HRM Review, Indian Journal of Training and Development.
9. Session Plan:
CC 204 Human Resource Management (HRM)
Session No. Topics
1 Introduction to Human Resource Management
2 The Strategic Role of Human Resources Management.
3-4 Job Analysis.
5-6 HR Planning and Recruiting
7-8 Employees Testing and Selection
9 - 10 Interviewing Candidates
11 - 12 Training and Developing Employees
13 - 14 Performance Management and Appraisal
15 - 16 Managing Career and Fair Treatment
17 - 18 Establishing Strategic Pay Plans
19 – 20 Pay for Performance and Financial incentives
21 - 22 Managing Global Human resources
23 - 24 Managing Strategic Organizational Renewal
25 Industrial Relations – Definitions and Main Aspects
26 Trade Union Legislations,
27 - 28 Methods of settling Industrial Disputes, Collective Bargaining,
29 – 30 Legislations Concerning Settlement of Industrial Disputes
31 – 32 Factories Act
33 International Labor Organization
34 Labor Management Cooperation/Workers’ Participation in Management,
35 -36 Payment of Wage Legislation
37 Minimum Wage Legislation
38 Equal Remuneration Legislation
39 – 40 Review and feedback.
MBA - I
Semester II
CC 205: Marketing Management (MM)
The objective of this course is to familiarize the students with the marketing concepts and
practices and develop their analytical skills, conceptual abilities and substantive knowledge in
the aforesaid field. It seeks to achieve the objective by helping the participants to undergo
meaningful exercises in decision making in a variety of real life situations. This course is
intended to be a foundation course for those who plan to do further work in marketing in the
second year. It is also designed to serve as a terminal course for those not intending to
specialize in marketing.
2. Course Duration:
3. Course Contents:

No. (20% of
70
each)
I Understanding Marketing Management and Marketing 8 14
Environment
Nature and scope of Marketing Management; Company
orientations toward the market place; Value chain and value
delivery process; Corporate strategic planning, Evaluating business
portfolios, Growth Strategies; Marketing goals and Plans;
Gathering information from internal and external sources;
Scanning the environment.
Feedback and review / case analysis.
II Developing Insights about Marketing Problems and Consumer 8 14
Behaviour
Identifying and solving marketing problems, Qualitative and

quantitative research, Marketing research system & process.
Demand measurement and forecasting. Creating customer value
and satisfaction; Factors influencing consumer behaviour and
buying process. Organizational buying.
Feed back and review/ Case analysis.
III Identifying Market Segments, Dealing with Competition and 8 14

Creating Brand Equity
Differentiated and Undifferentiated Marketing; Segmentation,
targeting and positioning. Dealing with competition, Creating
brand equity, Branding decisions. Crafting the brand positioning,
Strategies at different stages of product life cycle.
Feedback and review/ Case analysis.
IV Product Strategies, Service quality and Pricing 8 14
Product classification, Product differentiation, Product –brand
relationship; New product development and Managing the
development process.
Offering a service product and managing the service quality.
Developing Pricing Strategies and Programs.
V Distribution and Integrated Marketing Communication 8 14
Designing and managing distribution channels; Multi channel
marketing, Direct marketing and E-commerce. Managing
Retailing, Wholesaling and Logistics. Designing and Managing
Integrated Marketing Communications; Mass Communication:
Advertising, Sales promotions, Event and experience marketing,
and Public Relations.
Managing Personal Communications: Direct and Interactive
Marketing, word of Mouth, and Personal Selling.
Feedback and review / Case analysis
5. Evaluation:
elements:

6. Text Book:

No. of Publication
T1 A South Asian The base book for Pearson Latest edition
Perspective” by the course is Education
Kotler, Keller, “Marketing
Koshy and Jha – Management
T2 Stanton, Etzel, Fundamental of McGraw Hill Inc. Latest Edition
Walker marketing, N. York
T3 Ramaswami & Marketing Macmillan First Indian Print

Namakumari Management: (India) Limited, 2004 ( or later)
Indian context New Delhi.
7. Reference Books: (Latest available editions should only be considered)

No. of Publication
R1 Tapan Panda Marketing Excel Books Latest Edition
Management
R2 Arun Kumar, N. Marketing Vikas Publishing Latest Edition
Meenakshi Management, House N. Delhi
R3 Rajan Saxena Marketing Tata-McGraw Latest Edition

Strategies, Hill Publishing
Company, New
Delhi.
R4 Panwar J. S., Marketing in the SAGE Latest Edition
new Era
R5 Khurana & Strategic Marketing Global Business Latest Edition
Ravichandran Management, Press, N Delhi.
R6 Mazumdar Ramanuj, Marketing Allied Publishers Latest Edition

Strategies, Ltd. New Delhi.
R7 Kaznil Marketing Excel Books Latest Edition
Management
R8 Dhruv Grewal & Marketing Tata Mcgraw Hill Latest Edition
Michael Levy
R9 V. S. Ramaswamy & Marketing Macmillan Latest Edition
S. Namakumari, Management
R10 H. H. Kaznil Marketing Excel Books Latest Edition
Management – text
and case
R11 Tapan K. Panda Marketing Excel Books Latest Edition
Management –
Indian Context –
Text and Cases
R12 Joel R. Evans, Barry Marketing Ceangage Latest Edition
Berman Management Learning
R13 Atul Nayak Fundamentals of Excel Books Latest Edition
Marketing
R14 K. Karunakaran Marketing Himalaya Latest Edition
Management – text
and cases in Indian
context
R15 Arunkumar, N. Marketing Vikas Latest Edition
Meenakshi Management
8. List of Journals/Periodicals/ Magazines/ Newspapers: Journal of Marketing (USA), Indian

Journal of Marketing, Marketing Master Mind, etc.,
9. Session Plan:
CC 205: Marketing Management (MM)
Session Topic
1 Nature, scope and basics of Marketing
2 Company orientation toward the market place
(The old and the new concepts, integrated marketing)
3 Customer value chain and core competencies of a firm
4 Corporate strategic planning and growth strategies
5 Strategic business units, mission, goals and programmes
6 Gathering business information from various sources
7 Marketing environment – micro and macro environment
8 Feedback and review of module-1 / Case analysis (Suggested case: Nalanda State
Small Industries Corporation Ltd, Source: Strategic Management, Krishna Kumar, and
Allied Publishing House.)
9 The nature, scope and process of marketing research
10 Developing a research plan
11 Demand measurement and forecasting
12 Creating customer value, customer satisfaction & loyalty
13 Factors influencing consumer behaviour
14 The buying decision process
15 Organizational buying process
16 Feedback and review of module -2 / Case analysis. Suggested cases: (1)Vero Bicycles
Pvt. Ltd. (Source: Cases in Marketing 5th ed., G. Thomas, Macmillan Pvt. Ltd) (2)
Suryodaya Private Ltd, Source: IIM, A’bad.
17 Differentiated and undifferentiated marketing, segmentation, targeting and positioning
18 Bases for segmenting consumer and business markets
19 Marketing strategies for market leaders, challengers & nichers
20 Branding decisions and brand equity
21 Devising a branding strategy, brand extension decisions
22 Developing a positioning strategy
23 Product lifecycle and strategies for different PLC stages
24 Feedback and review of module -3/ Case analysis
Suggested case: Priya Drinks Limited (Source IIM, Ahmedabad)
25 Product mix, product line, product -brand relationship
26 New products: Need, scope and importance
27 New product development process
28 Service marketing -Marketing strategies for service firms
29 Managing service quality
30 Pricing objectives, pricing approaches
31 Pricing strategies – initiating and responding to price changes
32 Feedback and review of module -4 / Case analysis
Suggested cases: (1) Household Products India Ltd. (2) National Publishing company
(IIM, Ahmedabad)
33 Designing and developing distribution channels
34 Channel integration, direct marketing and e-commerce
35 Managing retailing, wholesaling and logistics
36 Communication mix and integrated marketing communication

37 Mass communication: Advertising, sales promotion & P.R.
38 Media planning, options, media scheduling & ad effectiveness
39 Managing personal communication & Interactive marketing
40 Feedback and review of module – 5 / Case analysis
Suggested cases: (1) Consumer Products Ltd. (2) Zarna’s Sales Promotion Practices (IIM,
Ahmedabad)
MBA I
Semester- II
CC 206 Production & Operations Management (POM)
1. Course Objective
The objective of the course is to:
a) Understand the role of the operations management (OM) function in the functioning of
an organization and
b) Offer a broad survey of the concepts and tools used in operations management.
2. Course Duration:
The course is divided into five modules. Each module consists of 8 sessions of 75 minutes
each and carries a weightage of 14 marks.
3. Course content:
No.
I Understand the importance of the OM function and its 8 14
strategic importance, various types of manufacturing and
service systems, the systems approach to OM.
Introduction to Operations Management, operations strategy
and competitiveness, product design and process selection
for manufacturing and services. Facility location and layout.
II Understand the basis of inventory management decisions, 8 14
the hierarchical approach to planning and various methods
of inventory management.
Forecasting, inventory systems for independent demand,
inventory management under uncertain demand, inventory
systems for dependent demand, aggregate planning.
III Understand various methods of operations scheduling and 8 14
the management large projects.
Operations scheduling, project management.
IV Understand the issues associated with the management of 8 14
queues and the management of supply chains. The
management of queues, applications in manufacturing and
services, supply chain management.
V Understand the concepts of quality management and the 8 14
usage of statistical tools for quality management. Develop
an understanding of Japanese manufacturing management
philosophies. Quality management, statistical quality
control, JIT production systems.
5. Evaluation:
elements:


No. of Publication
T1 Chase R. B., Jacobs, Operations Tata McGraw- 11th edition
F. R., Aquilano, N. Management for Hill
J. and Agarwal N. Competitive
K., Advantage
T2 Russell, Roberta S. Operations John Wiley and 6th Edition
and Taylor, Bernard Management Along Sons (Wiley
W the Supply Chain, India)
T3 Kachru Upendra Production and Excel Books. 1st Edition

Operations
Management
T4 Kanishka Bedi Production and Oxford 2nd Edition (or
Operation University Press later)
Management
7. Reference Books:

No. of Publication
R1 Buffa, Elwood S. Modern Production John Wiley and 8th edition
and Sarin, Rakesh K and Operations Sons(Wiley India)
Management,
R2 Heizer, Jay and Operations Pearson 8th edition
Render, Barry Management Education
R3 Shah, Janat, Supply Chain Pearson Latest Edition

Management: Text Education.
and Cases
R4 K. Aswathappa and Production and Himalaya 2009 or later.
K. Shridhara Bhat Operations Publications
Management
R5 S. A. Chunawala, Production and Himalaya Latest Edition
Dr. Patel Operation Publications
Management
R6 Martin K. Starr Production and Cenagage Latest Edition
Operation Learning
Management
R7 Evans / Collier Operation Cenagage Latest Edition
Management Learning
R8 Robert Klassen, Cases in Operations SAGE Latest Edition
Larry J. Menor Management
R9 Upendra Kachra Production of Excel Book Latest Edition
Operations
Management-Text
and Cases
R10 Frank Rowbothan Operations Butter Worth Latest Edition
Management in Heinemann
Context

Productivity Journal, Indian Management, Business India, Supply Change, etc.
9. Session Plan:
CC 206 Production & Operations Management (POM)
Session
Topic
No.
1 Introduction
2 Operations Strategy and Competitiveness
3-4 Product Design and Process Selection - Manufacturing
5-6 Facility Location
7-8 Facility Layout
9-11 Forecasting
12-15 Inventory Management
16 MRP
17 Aggregate Planning
18-20 Operations Scheduling
21-24 Project Management
25-28 Queueing - The Management of Waiting Lines
29-32 Supply Chain Management
33-37 Quality Management and Statistical Quality Control
38-40 JIT and Japanese Manufacturing
MBA I
Semester-II
CC 207- Research Methodology and Operations Research (RM & OR)
To familiarize students with the types of business problems often faced by corporate entities
and to help them develop insights about basic concepts of research designs and methodology
aimed at solving business problems.
To help students develop skills in structuring and analyzing various Operations Research
(OR) problems for managerial decision making by using basic OR tools and techniques.
To learn to implement various management science software packages.
2. Course Duration:
The course is divided into five modules, out of which three modules are of Research
Methodology and two modules of Operations Research. Each module has eight sessions of
75 minutes each.
3. Course Content:
Module Module / Sub-module Sessions Marks

No.
I Introduction to Business Research and Research Design 8 14
Nature and scope of business research, information based decision
making and source of knowledge. The research process; basic
approaches and terminologies used in research. Defining research
question and framing of hypotheses. Preparing a research plan,
qualitative and quantitative research designs.
Sources of secondary data.
Feedback and review / case analysis.
II. Measurement and Scaling, Data Source and Data Collection 8 14

Field research; primary data collection from observations, surveys
and experimentation. Measurement and scaling; commonly used
scales in business research, reliability and validity of scales.
Designing instrument for data collection; testing the instrument, data
collection process. Sampling methods and procedures and sample
size decisions.
Feed back and review/ Case analysis.
III. Data Analysis and Presentation 8 14

Editing and coding of data, tabulation, graphic presentation of data,
cross tabulation. Testing of hypotheses; type I and II errors, one
tailed and two tailed tests of significance. Parametric and
nonparametric tests for univariate and bivariate data. Tests of
association; simple linear regression and other nonparametric tests.
Research report writing.
IV Nature of OR problem, steps in OR problem, Solution of L.P.P. by 8 14
Graphical Method and Solving through Computer Software like Excel
Solver, etc. Formulation of LP problems Duality and its implications,
Introduction to sensitivity analysis, Integer AND Goal programming
problems (only formulation and solution of two variable case)
V Transportation Models, Initial Basic Feasible Solution and Optimal 8 14
Solution, Assignment Problem and Travelling Salesman Problem.
Transhipment problem. Network techniques, Minimum Spanning Tree
Problems, Shortest Route and Maximal Flow Technique. Introduction to
simulation.

(b) Discussions on issues and techniques of business research.
5. Evaluation:
elements:


No. of Publication
T1 Donald R. Cooper Business Research Tata McGraw IX edition
and Pamela S. Methods (IX Hill Publishing
Schindler edition) Company Ltd.,
New Delhi
T2 Russell, Roberta S. ., Operations Hardy Taha, 8th Edition or Later
and Taylor, Bernard Management Along Pearson edition
the Supply Chain,,
T3 D. K. Bhattacharyya Research Excel Books 2nd Edition

Methodology
T4 Vohra N. D. Quantitative Tata McGraw 3rd or Higher
Techniques in Hill Edition
Management .
4. Reference Books:

No. of Publication
R1 Zikmund Willium Business Research Thompson (2003) 8th edition
Methods, Learning
R2 Bryman Alan Business Research Oxford (2006) 8th edition
Methods University Press
R3 Panneerselvam R, Research Methods John Wiley & (2004) 4th edition

for Business Sons
R4 K. Aswathappa and Research Prentice Hall of Latest Edition

K. Shridhara Bhat Methodology India
R5 Alan Bryman, Emma Business Research Oxford Press 2nd Edition,
Bell Methods
R6 Fredrick S Hiller, Introduction to Mark S Hiller Latest Edition
Mark S Hiller Management
Science – a
Modeling and Case
studies approach
with spreadsheets
R7 Hiller and Introduction to Tata McGraw Latest Edition
Liebermann Operational Hill
Research
R8 J. K. Sharma Operation Research MACMILLAN 3rd Edition
R9 G. Srinivasan Operation Research Prentice-Hall
India
R10 Barry Render, Ralph Quantitative Pearson Latest Edition
M. Stair, Jr., Michael Analysis for
E. Hanna, Management
R11 J. K. Sachdeva Business Research Himalaya Latest Edition

Methodology Publications
R12 Adithan Bhujange Research Excel Books Latest Edition
Rao Methodology for
Management and
Social Science
R13 D. Israel Data Analysis in Rasponse Books Latest Edition
Business Research
R14 Thomson Daily Data Analysis Carven Nash Latest Edition
with SPSS
R15 Beridget Somkekh & Research Methods Visttar Latest Edition
Cathy Lewis in Social Sciences Publications
R16 Kultar Singh Quantitative Social SAGE Latest Edition
Research Methods
8. List of Journals/Periodicals/ Magazines/ Newspapers etc. : Operation research, Operations

Research Quarterly, Vikalpa, Decision, etc.
9. Session Plan:
CC 207- Research Methodology and Operations Research (RM & OR)
Sessions Topic
1-3 Nature and scope of business research, information based decision making and
source of knowledge. The research process; basic approaches and terminologies
used in research.
4-6 Defining research question and framing of hypotheses. Preparing a research plan,
qualitative and quantitative research designs.
7-8 Sources of Data, Methods of Collection of Data,

9-12 Field research; primary data collection from observations, surveys and
experimentation. Measurement and scaling; commonly used scales in business
research, reliability and validity of scales.
13-16 Designing instrument for data collection; testing the instrument, data collection
process. Sampling methods and procedures and sample size decisions.
Feed back and review/ Case analysis
17-20 Editing and coding of data, tabulation, graphic presentation of data, cross
tabulation. Testing of hypotheses; type I and II errors, one tailed and two tailed
tests of significance. Parametric and nonparametric tests for Univariate and
Bivariate data.
21-24 Tests of association; simple linear regression and other nonparametric tests.
Research report writing.
25-27 Nature of OR problem, steps in OR problem, Solution of L.P.P. by Graphical
Method and Solving through Computer Software like Excel Solver, etc.
28-30 Formulation of LP problems Duality and its implications, Introduction to
sensitivity analysis,
31-32 Integer and Goal programming problems (only formulation and solution of two
variable case)
33-36 Transportation Models, Initial Basic Feasible Solution and Optimal Solution,
Assignment Problem and Travelling Salesman Problem.
37-40 Transhipment problem. Network techniques, Minimum Spanning Tree Problems,
Shortest Route and Maximal Flow Technique. Introduction to simulation
The Instructor/s (Faculty Member/s) will be required to guide the students regarding
suggested readings from the Text(s) and references in items 6 and 7 mentioned above.

MBA Syllabus GTU

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Gujarat Technological University, Ahmedabad – MBA Programme

Gujarat Technological University

MBA Programme Structure

The MBA programme of Gujarat Technological University (GTU) will be conducted on a

1. CC101 Accounting for Managers (AFM) 3

1. CC301 Strategic Management (SM) 3

Sr. No. Course Code Course/ Subject Title Credits

1. MM301 Consumer Behaviour and Marketing Research (CB&MR) 3

Sr. No. Course Code Course/ Subject Title Credits

1. FM301 Corporate Taxation & Financial Planning (CT&FP) 3

III Human Resource

Sr. No. Course Code Course/ Subject Title Credits

1. HR301 Change Management and Organizational Development (CM&OD) 3

Sr. No. Course Code Course/Subject Title Credits

1. IS301 Database Management (DM) 3

II Pharmaceutical and Healthcare Sector

III Rural and Cooperative Sector

IV Public Systems and Policy

V Banking and Insurance

Sr. No. Course Code Course/Subject Title Credits

1. CC401 Comprehensive Project (CP) 3

Sr. No. Course Code Course/Subject Title Credits

1. MM401 International Marketing (IM) 3

Sr. No. Course Code Course/Subject Title Credits

1. FM401 Corporate Restructuring (CR) 3

III Human Resource

Sr. No. Course Code Course/Subject Title Credits

1. HR401 Human Resource Development (HRD) 3

Sr. No. Course Code Course/Subject Title Credits

1. IS401 Business Process Reengineering (BPR) 3

II Pharmaceutical and Healthcare Sector

IV Public Systems and Policy

V Banking and Insurance

Module Session Marks

(1) Lectures and Discussions

6. Basic Text Books:

T3 Ashok Bannerjee Financial Excel Books Latest Edition

Sr. Author/s Name of the Book Publisher Edition and

R2 S N Maheshwari, S A Text Book of Vikas Publishing, Latest Edition

R6 P C Tulsian Financial Pearson Education Latest Edition

R7 Pru Marriot, J R Introduction to Sage South Asia 3rd Edition,

8. List of Journals/Periodicals/ Magazines/ Newspapers etc.

1. The Chartered Accountant

CC 101 Accounting for Managers (AFM)

Module Session Marks

Thinking like an economist

The market forces of supply and demand

Five debates about macroeconomic policy (pros and cons)

A Projects/ Assignments/ Quizzes/ Class participation etc Weightage 10%

Sr. Author/s Name of the Book Publisher Edition and Year

T3 8/e Christopher R. Managerial Economics – Tata Latest Edition

R2 Ravindra H. Microeconomics for Oxford Latest Edition

R4 C. Rangaragan Principles of The McGraw- Latest Edition

R6 Samuelson and Economics Tata McGraw Latest Edition

R8 I C Dhingra (SCS) Essentials of Managerial Educational Latest Edition

R9 D Salvatore Microeconomics: Theory Oxford 4th Edition (Indian

R10 Lipsey and Economics Oxford 11th Edition

R13 Hirschey, Economics for Managers Ceenge Latest Edition

R14 Satya P. Das Microeconomics for Sage Text Latest Edition

R15 Geetika, Piyali Managerial Economics Tata Latest Edition