JNTUA MBA Draft Syllabus 2014-15

g
Draft syllabus
_____________________________________________________________2014-15
JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR
Course Structure and Detailed Syllabi (2014-15 onwards)

Master of Business Administration
MBA Semester I
S.
Course
Subject
No
code
1. 14E00101 Management & Organizational
Behaviour
2. 14E00102 Business Environment
3. 14E00103 Marketing Management
4. 14E00104 Financial Accounting for Managers
5. 14E00105 Business Statistics
6. 14E00106 Business Communication
7. 14E00107 Information Technology for
Managers
8. 14E00108 Business Communication Lab
9. 14E00109 Information Technology for
Managers Lab
Contact Periods/Week
Th Lab/Study
Credits
4
4
4
4
2
2
4
4
4
4
2
2
3
3
2
2
24
Total
30
28
MBA Semester II
S.
No
1.
2.
3.
4.
5.
6.
7.
8.
9.
Course
code
14E00201
14E00202
14E00203
14E00204
14E00205
14E00206
14E00207
14E00208
14E00209
Subject
Th Lab/Study Credits
Human Resource Management

Managerial Economics
Business Research Methods
Financial Management
Operations Research
Operations Management
Management Information System
Management Information System Lab
Communication Lab
Total
1
www.jntuworld.com||www.jwjobs.net
4
4
4
4
4
4
2
26
3
3
6
4
4
4
4
4
4
2
2
2
33
30

2014-15_______________________________________________ Draft syllabus
MBA Semester III

S. Course
Subject
No code
1. 14E00301 Business Ethics and Corporate
Governance
2. 14E00302 Legal Aspects of Business
3. 14E00303 Entrepreneurship Development
4.
Elective I
14E00304 Management Control System
14E00305 Product and Brand Management
14E00306 Human Resource planning
14E00307 e-Business
5.
Elective II
14E00308 Financial Institutions, Markets and
Services
14E00309 Customer Relationship Management
14E00310 Training and Development
14E00311 Supply Chain Management
6.
Elective III
14E00312 Investment and Portfolio Management
14E00313 Sales and Distribution Management
14E00314 Performance Management
14E00315 Enterprise Resource Planning
7.
Elective IV
14E00316 Risk Management and Insurance
14E00317 Advertising and sales Promotion
Management
14E00318 Knowledge Management
14E00319 Data warehousing and Mining
8. 14E00320 Business Simulation Lab
9. 14E00321 Human Values and Professional Ethics
Total
4 -
4 4 4 -
4
4
4
4 -
4 -
4 -
- 3
2 30 3
2
33
30

Draft syllabus
_____________________________________________________________2014-15
MBA Semester IV
S.
No
1.
2.
3.
4.
5.
6.
Course
Subject
code
14E00401 Strategic Management
14E00402 Green Business Management
Elective V
14E00403 Financial Derivatives
14E00404 Services Marketing
14E00405 Organization Development
14E05406 Data Communication and Network
Analysis
Elective VI
14E00407 International Financial Management
14E00408 International Marketing
14E00409 Global Human Resource Management
14E00410 Corporate Information Management
14E00411 Seminar (Contemporary Issues on
Business)
14E05412 Project Work
total
4
4
4
4
4
4
16
12
15
31
10
28

2014-15_______________________________________________ Draft syllabus
MBA Semester I
Th
4
(14E00101) MANAGEMENT & ORGANIZATIONAL BEHAVIOUR
C
4
Objective of the course is to give a basic perspective of Management theories and

Practices. This will form foundation to study other functional areas of management and to
provide the students with the conceptual framework and the theories underlying Organisational
Behaviour.
1. Role of Management Concept Significance Functions principles of Management Patterns of Management: Scientific Behavioural Systems Contingency
2. Decision Making & Controlling Process Techniques. Planning Process Problems
Making It Effective. Controlling - System of Controlling Controlling Techniques Making
Controlling Effective
3. Organisational Behaviour Introduction to OB
Organizing
Process
Departmentation Types Making Organizing Effective
- Understanding Individual
Behaviour Perception Learning Personality Types Johari window- Transactional
Analysis
4. Group Dynamics & Motivation Benefits of Groups Types of Groups Group
Formation and Development, Motivation Concept of Motivation - Motivational Theories of
Maslow, Herzberg, David Mc Clelland, and Porter and Lawler
5. Leadership and Organizational Culture and Climate: Leadership Traits Theory
Managerial Grid Transactional Vs Transformational Leadership Qualities of good leader,
Change Management Conflict Management
References:
Organisational Behaviour, Stephen P. Robbins, Pearson Education.
Organisational Behaviour ,S.S.Khanka, S.Chand
Organisational Behaviour , Mishra .M.N ,Vikas
Management and Organisational behaviour, Pierce Gordner, Cengage.
Principles of Management, Koonz,Weihrich and Aryasri, Tata McGraw Hill.
Behaviour in Organizations, Hiriyappa .B.New Age Publications
Management and Organisational Behaviour, Subbarao P, Himalaya Publishing House.
Organisational Behaviour, Sarma, Jaico Publications.
Principles of Management ,Murugesan ,Laxmi Publications
4

Draft syllabus
_____________________________________________________________2014-15
MBA Semester I
Th
4
C
4
(14E00102) BUSINESS ENVIRONMENT

The objective of the course is to provide the student with a background of various environment
factors that have major repercussions on business and sharpen their mind to watch and update
the changes that occur constantly in this sphere.
1. Business Environment:- Meaning, Nature of business Environment, significance,
Internal and External Factors influencing business environment. Industrial policy of
1991, Liberalization, Privatization and Globalization- Policy on foreign direct
investment in India.
2. Fiscal Policy: Public revenues, public expenditure, public debt, development activities
financed by public expenditure. Monetary Policy: Demand for and supply of money,
Objectives of monetary and credit policy, Recent trends- Role of Finance Commission.
3. Indias Trade Policy Magnitude and direction of Indian International trade, bilateral
and multilateral trade agreements, EXIM Policy, Role of EXIM Bank. Balance of
Payments: Structure, Major components, Causes for dis-equilibrium in Balance of
Payments, correction measures, Impact of New Economic Policy on Balance of
Payments.
4. WTO: Nature and scope - structure trading blocks role and functions of WTO in
promoting world trade Principles - TRIPS, TRIMS and GATS, Disputes settlement
mechanism- Dumping and Anti-dumping measures.
5. Legal Framework: Special features of The SICA (Special Provisions) 1985, BIFR,
Consumer Protection Act, 1986.
References:
Indian Economy, Dutt and Sundaram, S. Chand, New Delhi..
Essentials of Business Environment, K.Aswathappa, Himalaya.
Business Environment Text and Cases, Justin Paul, TMH.
Indian Economy, Misra and Puri, Himalaya.
Business Environment, Saleem, Pearson.
Recent Economic Survey Report of Government of India.

Business Environment, Suresh Bedi, Excel.
WTO--Text & Cases, Palle Krishna Rao,PSG Excel Series.
Management Organisational Behaviour, Francis Cherunilm, Pearson.

2014-15_______________________________________________ Draft syllabus
MBA Semester I
Th C
4
4
(14E00103) MARKETING MANAGEMENT
The objective of the course is to have the basic concepts of Marketing which is one of
the important areas of functional management. This is a pre-requisite for taking up any elective
rd
th
paper in 3 and 4 semester in the stream of Marketing.
1. Understanding Marketing Management: Concepts of marketing, Role of Marketing,
Marketing Process, Marketing Environment, consumer behavior, business buying
behavior, analyzing competitors, qualities of Marketing manager.
2. Market segmentations and Marketing Strategies:- Market Segmentation, Target
Market, differentiating and positioning, New Product Development, Product Life Cycle.
3. Planning Marketing Programs:- Levels of product, product lines, product mix, brand
and packing, managing services, managing marketing channels, managing direct and
on-line marketing.
4. Pricing strategies and promotions:- pricing decisions, methods of pricing, selecting
the final price, price discounts, advertising and sales promotions, managing the sales
force.
5. Managing the marketing efforts:- organizing, implementing, evaluating and
controlling marketing activities, Social responsible marketing, retailing, trends in
retailing, Rural Marketing.
References:
Marketing Management, Phillip Kotler, Pearson.
MKTG, A South Asian Prospective, Lamb, Hair, Sharma, Mcdaniel, Cengage .
Marketing Asian Edition Paul Baines Chris Fill Kelly page, Oxford.
Marketing Management 22e, Arun Kuar, Menakshi, Vikas publishing .
Marketing in India, Text and Cases, S.Neelamegham, Vikas .
Marketing Management, Rajan Saxena, TMH.
Marketing The Core, Kerin, Hartley and Rudelius, McGraw Hill, Irwin.
Case Studies in Marketing, The Indian Context, Srinivasan,PHI.
Marketing Management, V.S. Ramaswamy and S. Namakumari, McMillan.
Marketing concepts and Cases, Etzel, Walker, Stanton, Pandit, TMH.
Introduction to Marketing theory and practice, Adrian Palmer , Oxford University Press
.

Draft syllabus
_____________________________________________________________2014-15
MBA Semester I
Th
C
4
4
(14E00104) FINANCIAL ACCOUNTING FOR MANAGERS
The Objective of the course is to provide the basic knowledge of book keeping and accounting
and enable the students to understand the Financial Statements and make analysis financial
accounts of a company.
* Standard discounting and statistical tables to be allowed in the examinations.
1. Introduction to Accounting: Definition, Importance, Objectives, uses of accounting
and book keeping Vs Accounting, Single entry and double entry systems,classification
of accounts rules of debit & credit.
2. The Accounting Process: Overview, Books of Original Record; Journal and Subsidiary
books, ledger, Trial Balance, Final accounts: Trading accounts- Profit & loss accountsBalance sheets with adjustments, accounting principles.
3. Valuation of assets: Introduction to Depreciation-methods (Simple problems from
Straight line method, Diminishing balance method and Annuity method). Inventory
Valuation: Methods of inventory valuation (Simple problems from LIFO, FIFO, Simple
Average & Weighted Average). Valuation of goodwill-methods of valuation of goodwill.
4. Financial Analysis-I: Objectives of fund flow statement- steps in preparation of fund
flow statement, Objectives of cash flow statement- Preparation of cash flow statement funds flow statement Vs cash flow statement
5. Financial Analysis -II Analysis and interpretation of financial statements from investor
and company point of view, Liquidity, leverage, solvency and profitability ratios Du
Pont Chart -A Case study on Ratio Analysis, Preparation of Bank Reconciliation
Statement.
References:
Financial Accounting, Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Vikas Publishing
House Pvt. Ltd.,
Financial Acounting , P.C.Tulisan ,S.Chand
Accountancy .M P Gupta & Agarwal ,S.Chand
Financial Accounting for Business Managers, Asish K. Bhattacharyya, PHI
Financial Accounting Management An Analytical Perspective, Ambrish Gupta, Pearson
Education
Accounting and Financial Management, Thukaram Rao, New Age Internationals.
Financial Accounting Reporting & Analysis, Stice & Stice, Thomson
Accounting for Management, Vijaya Kumar,TMH
Accounting for Managers, Made Gowda, Himalaya
Accounting for Management , N.P.Srinivasan, & M.Shakthivel Murugan, S.Chand
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2014-15_______________________________________________ Draft syllabus
MBA Semester I
Th C
4
4
(14E00105) BUSINESS STATISTICS
The objective of this course is to familiarize the students with the statistical techniques
popularly used in managerial decision making. It also aims at developing the computational
skill of the students relevant for statistical analysis.
1.Introduction of statistics - Measures of Central Tendency- Arithmetic Weighted mean
Median, Mode Geometric mean and Harmonic mean Measures of Dispersion, range,
quartile deviation, mean deviation, standard deviation, coefficient of variation Application of
measures of central tendency and dispersion for business decision making.
2. Correlation: Introduction, Significance and types of correlation Methods of correlation
Co-efficiency of correlation. Regression analysis Meaning and utility of regression analysis
Comparison between correlation and regression Interpretation of regression coefficients.
3. Probability Meaning and definition of probability Significance of probability in business
application Theories of probability Addition and multiplication Conditional laws of
probability Binominal Poisson Uniform Normal and exponential distribution.
4. Testing of Hypothesis- Hypothesis testing: one sample and two sample tests for means and
proportions of large samples (z-test), one sample and two sample tests for means of small
samples (t-test), F-test for two sample standard deviations. ANOVA one and two way Design
of experiments.
5. Non-Parametric Methods: Chi-square test for single sample standard deviation. Chi-square
tests for independence of attributes and goodness of fit - Sign test for paired data.
References:
Statistics for Management, Richard I Levin, David S.Rubin, Pearson,
Business Statistics, Gupta S.C & Indra Gupta, Himalaya Publishing House, Mumbai.
Business Statistics, J.K.Sharma, Vikas house publications house Pvt Ltd
Complete Business Statistics, Amir D. Aezel, Jayavel, TMH,
Statistics for Management, P.N.Arora, S.Arora, S.Chand
Statistics for Management , Lerin, Pearson Company, New Delhi.
Business Statistics for Contemporary decision making, Black Ken, New age
publishers.
Statistical Methods, Gupta S.P., S.Chand.
8

Draft syllabus
_____________________________________________________________2014-15
MBA Semester I
Th C
2
2
(14E00106) BUSINESS COMMUNICATION
The objective of this Course is to understand the communication concepts and to

develop the students competence in communication at an advanced level. Assuming that the
students are fairly proficient in the basic communication skills of listening, speaking, reading
and writing in English the course aims to train them in communicating efficiently in the
workplace and professional contexts.
1. Concept of Communication Significance, Scope and functions of Business
Communication Process and dimensions of communication Essentials of good
communication Channels of communication Formal, informal communication Upward,
Downward, Horizontal communication Grapevine Phenomenon.
2. Types of communication: Verbal Oral Communication: Advantages and limitations of
oral communication, written communication Characteristics, significance, advantages &
Limitations of written communication, Non verbal Communication: Sign language Body
language Kinesics Proxemics Time language and Haptics: Touch language.
3. Interpersonal communication Communication models: Johari window Transactional
analysis, Communication styles, Managing Motivation to Influence Interpersonal
communication Role of emotion in inter personal communication.
4. Barriers to communication: Types of barriers Technological Socio-Psychological
barriers Overcoming barriers, Types of listening Tips for effective listening.
5. Report writing Formal reports The elements of clear writing Writing effective letters
different layouts of business letters Informal reports Writing good news and bad news
Meetings and oral presentations, Interview techniques Communication etiquettes.
References:
Business communication, Shalini Varma, VIkas.
Business Communication, Meenakshi Raman, Oxford University Press.
Business Communication, Raymond V.Lesikar, Neeraja Pandit et al.,TMH
English for Business Communication, Dr.T.M Farhatulla, Prism books Pvt. Ltd.
Business Communications, Hudson, Jaico Publications
Business communication for managers, Penrose, Raspbery, Myers, Cengage
The Skills of Communication, Bills Scot, Gower publishing company Limited,
London.
9

2014-15_______________________________________________ Draft syllabus
Effective Communication, Harward Business School, Harward Business Review No.1214.

Business Communication, C.S.Rayudu, HPH.
Essentials of Business Communication, Rajendra Pal, JS.Korlahhi, S.Chand
10

Draft syllabus
_____________________________________________________________2014-15
MBA Semester I
Th
C
2
2
(14E00107) INFORMATION TECHNOLOGY FOR MANAGERS
The main objective of this course is to make the student familiarize in information
technology and their applications to business processes.
1.
Fundamentals of Computer:- CPU, Basic logic gates, Computer Memory and Mass
storage devices, Computer Hierarchy, Input Technologies, Output Technologies, Number
Systems and Arithmetic: Decimal, Binary, Octal and Hexadecimal Number Systems,
Binary Arithmetic.
2.
Computer Software: Application and System Software, Programming Languages and
their Classification, Assemblers, Compilers and Interpreters, Process of Software
Development, Operating Systems- Functions of Operating Systems, Types of Operating
Systems (Batch Processing, Multitasking, Multiprogramming and Real time Systems)
Database Management Systems Concepts, Types of Data Models.
3.
Software Packages:- MS Word-Mail Merge, MS Excel-Formulae, Graphs, Basis
Statistical Formulae, MS PowerPoint- Creating Effectiveness presentations.
4.
Data Communication and Networks: Concepts of Data Communication, Types of
Data-Communication Networks, Communications Media, Concepts of Computer
Networks, the Internet, Intranet and Extranets: Operation of the Internet, Services
provided by Internet, World Wide Web.
5.
Functional and Enterprise Systems: Data, Information and Knowledge Concepts,
Decision Making, Process, Physical Components of Information Systems, Classification
of information Systems. Overview of Security Issues in Information Technology,
Emerging Trends in Information Technology
References:
Foundations of IT, Dhiraj Sharma, Excel books.
Basics of Computer Sciencs, Behrouz Forouzan, Firoz Mosharraf, Cengage.
Foundation of Information Technology, Alexis Leon, Mathews Leon, Leon Vikas.
Information Technology for Management, Ramesh Behi, Mc Graw Hill.
Introduction to Computers and Communications, Peter Norton-Sixth Edition-Tata
McGraw Hill.
V.Rajaraman-Introduction to Information Technology, Prentice Hall India.
Information Technology and theory Aksoy, Cengage Learnings..
11

2014-15_______________________________________________ Draft syllabus
MBA Semester I
Lab C
3
2
(14E00108) BUSINESS COMMUNICATION LAB
Aim: Aim is to enable students understand how to write business letters and improve written
communication.
Learning Outcome: At the end of the course, students will be enabled with the following
skills.
a. English language skills for effective written business communication (s).
b. Will be able to understand how to write project report.
***
1:Business Writing: Introduction, Importance of Written Business Communication, Direct and
Indirect Approached to Business Messages, Five Main Stages of Writing Business Messages.
Practice Exercises.
2:Business Correspondence: Introduction, Business Letter Writing, Effective Business
Correspondence, Common Components of Business Letters, Strategies for Writing the Body of
a Letter, Kinds of Business Letters, Writing Effective Memos. Practice Exercises.
3:Instructions: Introduction, Written Instructions, General Warning, Caution and Danger,
Format in Instructions, Oral Instructions, Audience Analysis, Product Instructions. Practice
Exercises.
4: Business Reports and Proposals: Introduction, What is a Report, Steps in Writing a
Routine Business Report, Parts of a Report, Corporate Reports, Business Proposals.
5: Careers and Resumes : Introduction, Career Building, Understanding yourself, setting a
career goal, job search / looking at various options, preparing your resume, resume formats,
traditional, electronic and video resumes, online recruitment process. Write your resume to
market yourself.
Textbook : Meenakshi Raman and Prakash Singh, Business Communication, Oxford.
References:
Lesikar: Basic Business Communication, TMH.
Stephen Bailey, Academic Writing for International Students of Business, Routledge.
David Irwin: Effective Business Communications, Viva-Thorogood.
Rajendra Pal, J S KorlahaHi: Essentials of Business Communication: Sultan Chand &
Sons,
Sailesh Sengupta, Business and Managerial Communications, PHI.
12

Draft syllabus
_____________________________________________________________2014-15
MBA Semester I
Lab
3
(14E00109) INFORMATION TECHNOLOGY FOR MANAGERS LAB
C
2
The Objective of the course is to provide basic understanding of applications of information

technology and hands on experience to students in using computers for data organization and
addressing business needs.
The Experiments may be devised as per the following requirements
1.
2.
3.
4.
5.
MS-Word-Creation of Document- Format Document-Text editing and savingOrganising information with tables and outlines-Mail merge-Publishing documents on
Web.
MS Excel-Creating and editing worksheets-Cell formatting-Creating and using formulas
and functions-Use of Macros Sorting and querying data-Working with graphs and
charts..
MS Power Point-Creation of slides-Use of templates and slide designs for
creating power point slides- use of drawings and graphics. Developing a Professional
presentation on Business Plans, Institutions, Products, People etc.,
Introduction to ERP packages: Various ERPS, Implementation of ERP, Introduction
to SAP
Internet Basics: Types of connections, Internet protocol, IP address, Connectivity to
internet, Wi-Fi connectivity, Google search trics and techniques, Creation of web pages
using HTMLS..
References:
Cox et all- 2007 Microsoft Office System Step-by- Step, First Edition, PHI.
David Whigam-Business Data Analysis Using Excel, First Edition, Oxford University
Press.
Alexisleon ,TMH, 2008 ,Enterprise resource planning.
The Oxford Hand Book of Internet studies, William.H.Dulton, Oxford.
13

2014-15_______________________________________________ Draft syllabus
MBA Semester II
Th
4
C
4
(14E00201) HUMAN RESOURCE MANAGEMENT
The objective of the course is to provide basic knowledge of functional area of Human
Resource Management. This will be the prerequisite for enabling students to take any HRM
stream electives offered in third and fourth semesters.
1. Introduction:- Evolution and growth-Personal Management-HRM- concepts &
Significance of HRM, functions of HRM Principles and objectives, policies and
practices, Strategies of HRM.
2. Designing and Developing HR systems:- Human Resource Planning, Job
Analysis, Job Evaluation, Job Design, Job Enlargement, Job Rotation, Job
Enrichment, Recruitment, Selection, Placement, Induction, Transfer and
Promotion, Separation.
3. Compensation Management:- Introduction, objectives, influencing factors,
different forms of employee compensation for executives and non-executives.
4. Human Resource Development:- Concepts, Different Techniques, Development
function, Training and Development, Performance Appraisal & career
Development.
5. Industrial Relations:- Outsourcing, Introduction and Essentials of work life,
Productivity concepts in context to HRM, Total Quality Management, Kaizen,
Quality circle.
References
th
Human Resource Management, Aswathappa, 4 Edition, TMH 2006
Human Resource Management, Noe A.Raymond, John Hollenbeck, Barry Gerhart and
Patrick Wright, Tata McGraw Hill.
Human Resource Mangement, Ian Beardwell & Len Holden-Macmillan India Ltd.
Personnal and Human Resource Management Text and cases, Subbarao, Himalaya.
Managinig Human Resources: Productivity, quality of work life, profits- Wayne F. Cascio
TMH.
Strategies HRM by Rajeev Lochan Dhar, Excel Books.
Human Resource Management, Text and Cases, VSP Rao, Excel Books 2006.
14

Draft syllabus
_____________________________________________________________2014-15
MBA Semester II
Th
4
C
4
(14E00202) MANAGERIAL ECONOMICS
Objective of this course is to understand the relevance of economics in business

management. This will enable the students to study functional areas of management such as
Marketing , Production and Costing from a broader perspective.
1. Introduction to Managerial Economics: Definition, Nature and Scope, Relationship
with other areas in Economics, Production Management, Marketing, Finance and
Personnel, Operations research - The role of managerial economist. Objectives of the
firm: Managerial theories of firm, Behavioural theories of firm, optimization techniques,
optimization with calculus, New management tools of optimization.
2. Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of
Elasticity of Demand. Demand estimation Marketing research approaches to demand
estimation. Need for forecasting, forecasting techniques. Supply Analysis Supply
function, the Law of Supply, Elasticity of Supply.
3. Production Analysis: Production function, Marginal Rate of Technical Substitution,
Isoquants and Isocosts, Production function with one/two variables, Cobb-Douglas
Production Function, Returns to Scale and Returns to Factors,
Economies of scale- Innovations and global competitiveness. Cost theory and
estimation: Cost concepts, determinants of cost, cost-output relationship in the short run
and long run, short run vs. long run costs, average cost curves, Overall Cost leadershipBreak Even Ananlysis..
4. Market Structure and Pricing practices: Features and Types of different competitive
situations - Price-Output determination in Perfect competition, Monopoly, Monopolistic
competition and Oligopoly both the long run and short run. Pricing philosophy Pricing
methods in practice: Price discrimination, product line pricing. Pricing strategies:
skimming pricing, penetration pricing, Loss Leader pricing. Pricing of multiple
products.
5. Inflation and Business Cycles:-Definition and meaning-characteristics of Inflationtypes of inflation- demand ful and cost put inflation- effects of inflation- AntiInflationary methods- definition and characteristics of business cycles-phases of
business cycle-steps to avoid business cycle-impact of business cycle on business
organization.
15

2014-15_______________________________________________ Draft syllabus
References:
Managerial Economics, Gupta, TMH.
Managerial Economics, Concepts and applications, Thomas Maurice:TMH .
Managerial Economics - Analysis, Problems, Cases, Mehta,P.L., Sultan Chand and Sons.
Managerial Economics, Pearson Education, James L.Pappas and Engene
F.Brigham.
Managerial Economics, Suma Damodaran, Oxford.
Macro Economics by MN Jhingan-Oxford
Managerial Economics- Dr.DM.Mithani-Himalaya Publishers
Managerial Economics-Dr.H.L Ahuja-S.Chand and Com pvt ltd, NewDelhi
Managerial Economics by Dominick Salvatore, Ravikesh Srivastava- Oxford
University press.
Managerial Economics by Hirschey- Cengage Learning.
16

Draft syllabus
_____________________________________________________________2014-15
MBA Semester II
Th
4
(14E00203) BUSINESS RESEARCH METHODS
C
4
Objective of the course is to have a general understanding of statistics as applicable to

business and its use in areas of management research. The Course addresses the methods of
research with an emphasis on various stages that are necessary to obtain and process
information to enable well informed decision-making. It allows the students to grasp and
comprehend the methods and techniques used in research and provide with the knowledge and
skill to undertake research.
*Standard Statistical tables shall be allowed in the examination
1. Introduction Business Research: Definition-Types of Business Research. Scientific
Investigation: The Language of Research: Concepts, Constructs,
Definitions, Variables, Propositions and Hypotheses, Theory and Models. Technology
and Business Research: Information needs of Business - Technologies used in Business
Research: The Internet, E-mail, Browsers and Websites. Role of Business Research in
Managerial Decisions Ethics in Business Research.
2. The Research Process: Problem Identification: Broad Problem Area-Preliminary Data
Gathering. Literature Survey - Online Data Bases Useful for Business Research Hypothesis Development - Statement of Hypothesis- Procedure for Testing of
Hypothesis. The Research Design: Types of Research Designs: Exploratory, Descriptive,
Experimental Designs and Case Study -Measurement of Variables- Operational
Definitions and Scales-Nominal and Ordinal Scales- Rating Scales- Ranking ScalesReliability and Validity.
3. Collection and Analysis of Data Sources of Data-Primary Sources of Data-Secondary
Sources of Data - Data Collection Methods- Interviews: Structured Interviews and
Unstructured Interviews-Face to face and Telephone Interviews. Observational Surveys:
Questionnaire Construction: Organizing Questions-Structured and Unstructured
Questionnaires Guidelines for Construction of
Questionnaires.
4. Data Analysis: An overview of Descriptive, Associational and Inferential-Statistical
Measures.
5. The Research Report: Research Reports-Components-The Title Page-Table of
Contents-The Executive Summary-The Introductory Section-The Body of the ReportThe Final Part of the Report- Acknowledgements References-Appendix - Guidelines
for Preparing a Good Research report Oral Presentation- Deciding on the Content-Visual
Aids-The Presenter-The Presentation and Handling Questions
17

2014-15_______________________________________________ Draft syllabus
References:
Research Methods for BusinessA Skill Building Approach, Uma Sekaran, John Wiley
& Sons (Asia) Pte.Ltd, Singapore.
Business Research Methods, Donald R Cooper and Pamela S Schindler,9/e,Tata
McGraw-Hill Publishing Company Limited.
Business Research Methods 8e, Zikmund- Babin-Carr- Adhikari-Griffin-Cengage
learning.
Methodology and Techniques of Social Science Research, Wilkinson &
Bhandarkar, Himalaya Publishing House.
Research Methodology methods & Techniques, C.R. Kothari, Vishwa prakashan.
An Introduction to Management for Business Analysis, Speegal, M.R., McGraw Hill
Research Methodology in Management , Michael, V.P., Himalaya Publhsing House.
Research Methodology, Dipak Kumar.Bhattacharya,Excel Books.
Research Methodology(Concepts and cases) Deepak Chawla Neena Sondhi-Vikas
publishing.
Business Research Methods- Alan Broman, Emma Bell 3e, Oxford nuiversity
18

Draft syllabus
_____________________________________________________________2014-15
MBA Semester II
Th C
4
4
(14E00204) FINANCIAL MANAGEMENT
The objective of the course is to provide the necessary basic tools for the students so as to
manage the finance function. The students should be able to understand the management of the
financing of working capital needs and the long term capital needs of the business organization
* Standard Discounting Table and Annuity tables shall be allowed in the examination
1. The Finance function: Nature and Scope. Importance of finance function The new role in
the contemporary scenario Goals of finance function; Profit Vs Wealth Vs Welfare; Wealth
maximization and Risk-Return trade off.
2. The Investment Decision: Investment decision process Project generation, project
evaluation, project selection and project implementation. Developing Cash Flow Data. Using
Evaluation Techniques Traditional and DCF methods. The NPV Vs IRR Debate.
3. The financing Decision: Sources of finance a brief survey of financial instruments. The
capital structure decision in practice: EBIT-EPS analysis. Cost of capital: The concept
Average Vs Marginal cost of Capital. Measurement of cost of capital Component Costs and
Weighted Average Cost. The Dividend Decision: Major forms of dividends
4. Introduction to working capital : Concepts and characteristics of working capital, Factors
determining the working capital. Estimation of working capital requirements. Current Assets
Management: Management of current assets Cash, Receivables and Inventory. Cash budget,
Credit terms Financing current assets
5. Corporate Restructures: Corporate Mergers and acquisitions and take-overs-Types of
Mergers, motives for mergers, Principles of corporate governance.
References
Financial management V.K.Bhalla ,S.Chand
Financial Management, I.M. Pandey, Vikas Publishers.
Financial Management--Text and Problems, MY Khan and PK Jain, Tata McGraw- Hill,
Financial Management , Dr.V.R.Palanivelu , S.Chand
Principles of Corporate Finance, Richard A Brealey etal., Tata McGraw Hill.
Fundamentals of Financial Management, Chandra Bose D, PHI
Financial Managemen , William R.Lasheir ,Cengage.
Financial Management Text and cases, Bringham & Ehrhardt, Cengage.
Case Studies in Finance, Bruner.R.F, Tata McGraw Hill, New Delhi.
Financial management , Dr.M.K.Rastogi ,Laxmi Publications
19

2014-15_______________________________________________ Draft syllabus
MBA Semester II
Th C
4
4
(14E00205) OPERATIONS RESEARCH
The objective of the course is to provide the basic tools of Operations Research in
solving the management problems through modeling and using mathematical approach.
1. Quantitative analysis: Nature and scope Quantitative analysis as a frame wok for managerial
decisions Analyzing and defining the problem, developing a model, selecting the inputs,
coming up with a solution, quantifying the model and the solution, putting the model to work,
Relationship between the quantitative specialist and the manager, Typical applications of
Operations Research.
The Linear Programming Problem Introduction, formulation of Linear

Programming problem, Limitations of L.P, Graphical solution to L.P.P, Simplex
Method, Artificial variable techniques, two phase Method, Variants of the Simplex
Method.
2. Transportation Problem: Introduction, Transportation Model, finding initial basic feasible
solutions, moving towards optimality, Unbalanced Transportation problems, Transportation

problems with maximization, degeneracy.
Assignment Problem Introduction, Mathematical formulation of the problem, Solution of an
Assignment problem, Hungarian Algorithm, Multiple Solution, Unbalanced Assignment
problems, Maximization in Assignment Model.
3. Sequencing Job sequencing, Johnsons Algorithm for n Jobs and Two machines, n
Jobs and Three Machines, n jobs through m machines, Two jobs and m Machines
Problems. Game Theory: Concepts, Definitions and Terminology, Two Person Zero
Sum Games, Pure Strategy Games (with Saddle Point), Principal of Dominance, Mixed
Strategy Games (Game without Saddle Point), Significance of Game Theory in
Managerial Application.
4. Waiting Lines: Introduction Characteristics poison arrivals exponential service
times Types of waiting lines models - Single channel and multichannel problems.
5. Replacement Models :Types of Failure, Replacement of Items whose Efficiency
Deteriorates with Time, Replacement of Items that Fail Completely
Project Management: Rules for drawing the network diagram, Application of CPM
and PERT techniques in project planning and control; Crashing and resource leveling of
operations.
20

Draft syllabus
_____________________________________________________________2014-15
References: Operations Research / S.D.Sharma-Kedarnath

Introduction to O.R/Hiller & Libermann (TMH).
Operations Research /A.M.Natarajan,P.Balasubramani,A. Tamilarasi/Pearson Education.
Operations Research: Methods & Problems / Maurice Saseini, Arhur Yaspan &
Lawrence Friedman. Pearson
Quantitative Analysis For Management/ Barry Render, Ralph M. Stair, Jr and Michael
E. Hanna/
Operations Research / R.Pannerselvam,PHI Publications.
Operations Research / Wagner/ PHI Publications.
21

2014-15_______________________________________________ Draft syllabus
MBA Semester II
Th C
4
4
(14E00206) OPERATIONS MANAGEMENT
The Objective of the course is to enable students to understand the production Planning
and Controlling aspects of a typical production and operations organization. To study
understand the concepts of work study and Quality management.
1. Introduction: Overview of Production and Operations Management (POM) Function,
Historical Development of POM, POM scenario Today. Product and Process Design - Product
and Process Development, Manufacturing Process Technology, CAD/CAM analysis
2.. Facilities Management &Aggregate Planning: Location of Facilities, Layout of Facilities,
Optimization of Product/Process Layout, Flexible Manufacturing and Group
Technology : Aggregate planning - Preparation of aggregate demand
Forecast,
Specification of Organisational Policies For
Smoothing
Capacity
Utilization,
Determination of feasible Production Alternatives
3. Scheduling : Scheduling In Job, Shop Type Production, Shop- Loading, Assignment
and Sequencing, Scheduling In Mass,
Line of Balance, Methods of Production
Control ,World class production
4. Work Study & quality management : Method Study, Work measurement, Work Design,
Job Design, Work Sampling, Industrial Engineering Techniques. Economics of Quality
Assurance Inspection and Quality Control, Acceptance Sampling, Theory of control charts,
control charts for variables and control charts for attributes -Total Quality Management - ISO
9000 series standards, Six Sigma.
5. Productivity: Basic Concepts, Productivity Cycle, Productivity Engineering and
Management, Total Productivity Model.
References:
Operations Management and control, Biswajit Banerjee-S.Chand.
Operations Management, James R.Evans and David A.Collier, Cengage.
Production and Operations Management, R. Panneerselvam: PHI Learning Private Ltd.
Production Management , Martand T Telsang-S.Chand
Operations Management for Competitive Advantage, Chase, Aquilano, Jacobs: Tata
McGraw Hill.
Modern Production/Operations Management, Elwood S.Buffa and Rakesh
K.Sarin,Wiley .
Production and Operation Management, Aswathappa K Himalaya Publishing House.
22

Draft syllabus
_____________________________________________________________2014-15
Production and Operations Management, SN Chary, Tata McGraw Hill, New Delhi.
Operations Management, Mahadevan, Pearson Education, New Delhi.
Production and Operations Management-Text and Cases, Upendra Kachru, Excel
Books.
23

2014-15_______________________________________________ Draft syllabus
MBA Semester II
Th C
2
2
(14E00207) MANAGEMENT INFORMATION SYSTEM
The objective of the course is to provide the basic concepts of systems concepts and
Management of Information System and utility of the systems for the managerial decisions.
1. Introduction to MIS Importance of information for management decisions Systems
Approach and Information System Development Information System Architecture
Quantitative Techniques and Management Information Systems interfacing.
2. Structure of MIS: Basic structural concepts: formal and informal information systems;
public and private information systems; Information Systems MIS Office automation
Decision Support System Expert system- Knowledge Work Systems, Artificial
Intelligence, Group Decision Support Systems (GDSS).
3. MIS development and system methodology System development methodologies;
SDLC approach; prototyping approach and user development approach- Systems
Analysis; systems Design; Concepts of database and database design; Systems
methodology objectives Time and Logic, Knowledge and Human dimension
System modeling for MIS.
4. Implementation, Evaluation, maintenance and Control of MIS software life cycle
models verification and validation , . Testing security coding techniques
detection of error validation cost benefit analysis assessing the value and risk of
information systems.
5. System Audit: Pitfalls in MIS development. System engineering methodology for MIS
problem solving ,Software engineering qualities design, production, service, software
specification, software metrics, software quality assurance.
References:
Management Information Systems, C Laudon and Jane P.Laudon, et al, Pearson Education.
MIS, Hossein Bidgoli, Nilanjan Chattopadhyay, Cengage Learning
Management Information Systems Text & Cases, W S Jawadekar, Tata McGraw-Hill.
Introduction to Information Systems, Rainer, Turban, Potter, WILEY-India.
Management Information Systems, James A. Obrein, Tata McGraw-Hill .
Management Information Systems, Dharminder and Sangeetha, 1/e, Excel books.
Cases in MIS, Mahapartra,PHI.
Management Information Systems, Gordon B. Davis & Margrethe H.Olson, Tata McGrawHill .
24

Draft syllabus
_____________________________________________________________2014-15
MBA Semester II
L
3
C
2
(14E00208) MANAGEMENT INFORMATION SYSTEM LAB
Objective:- To make the students apply information systems in business areas.

1. Accounting- Creation of company, Preparation of Ledger, Posting Trial Balance,
Profit and loss account, Balance sheet(Sole Traders).
2. Finance:- Capital Budgeting decisions, calculations of NPV, IRR, Profitable
Index , preparation of budget, calculation of cost of capital.
3. Marketing:- storing and retrieving of data of customers, sales, dealers, products
and geographical areas(Tables and graphs).
4. Human Resource Management:- Employees data base and salary
administration.
5. Systems:- understanding information systems , Design of MIS , Internet and
internet tools.
Note:- The programmes have to be taught to the students using MS Excel,
Access, Power Point and Accounting packages.
References:
Ms Office-Sanjay Saxena
Ms Office Excel-Frye, PHI publications
Ms Office Access- Step by step, PHI publications
Reading material on accounting packages.
25

2014-15_______________________________________________ Draft syllabus
MBA Semester II
L C
3
2
(14E00209) COMMUNICATION LAB
Objective: The introduction of Communication Lab is considered essential at I year II semester level. At
this stage the students need to prepare themselves for their careers which may require them to listen, to
read, speak and write in English both for their professionals and interpersonal communication in the
globalised context.
1.
Understanding the need of Communication Skills for Managers and the importance of
effective communication through different social/work related situations and role play
activities, Recognizing the barriers through case studies related to organizational communication
Role plays to understand nonverbal communication and activities to identify effective use of
body language, paralanguage and spatial communication.
2.
Phonetics Introduction to sounds of speech, vowels and consonants, phonetic transcription,
orthographic transcription, syllabification, word stress, Innovation, Accent, Rhythm, Oral Skills,
Situational Dialogues, Role Plays.
3.
Listening exercises - listening with a focus on pronunciation (ear training) : segmental sounds,
stress, weak forms, intonation - listening for meaning (oral comprehension) : listening to talks,
lectures, conversations, discussions, jokes, riddles etc.
4.
Speaking Skills Speaking about the future plans, expressing opinions, Telephone
conversations, PPT Presentations, Poster Presentations, Public Speaking, Welcome Address
(Inviting Dignitaries to department workshops, symposiums and university functions), proposing
vote of thanks, Interview Skills and Mock Interviews.
5.
Writing and Reading exercises:- Reading and comprehension of the texts supported by
suitable exercises Use of Dictionary, Note making after reading a text, showing the main idea
and supporting ideas and the relationships between them -Practice in writing paragraphs, short
essays and summaries.Skills Training:- Non-Verbal communication, Decision Making, Goal
Setting, Etiquettes and grooming, Stress Management, Time Management, Problem Solving.
Note :- 1) K-Van Solutions-Advanced communication Lab 2)
Sky pronunciation for Phonetics.
Reference Books:
Basic Business Communication Skills for empowering the internet generation,
LesikarFlately, Tata McGraw Hill.
Business Communication for Managers, Penrose, Rasberry and Myers, Cengage.
A Text Book of English Phonetics for Indian Students by, T.Balasubramanian, McMillan.
Oxford Advanced Learners Dictionary.
BCOM, Mala Sinha, Cengage
26

Draft syllabus
_____________________________________________________________2014-15
Business Communication, Bovee, Pearson.

Business Communication, Locker, Kaczmarek, Tata McGraw Hill.
Speaking and Writing for Effective Business Communication, Francis, MacMillan India
Ltd.
Business Communication, Asha Kaul, PHI.
Speaking about Science, A manual for creating clear presentations, Scott Morgan and
BarretWhitner, CUP.
The Ace of Soft Skills, Gopal Ramesh and Mahadevan Ramesh, Pearson Education.
From Campus to Corporate, Ramachandran KK and Karthcik KK, MacMillan India Ltd.
Body Language Your success mantra, Dr. ShaliniVarma, S Chand
27

2014-15_______________________________________________ Draft syllabus
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR
MBA III Semester
Th
4
C
4
(14E00301) BUSINESS ETHICS AND CORPORATE GOVERNANCE

The objective of the course is to make students aware of ethical and moral issues concerning
business both in Indian and International context and develop sensitivity of students for right
ethical practices in conduct of business, to understand the principles of corporate governance,
to know the social responsibility of the corporate.
1. Business Ethics and Corporate Ethics Meaning, Importance, functions, Unethical
Practises and ethical dilemma, Ethical theories and Approaches Modern Decision making Ethical Models for Decision Making, Indian Ethos, Ethics for manager, ethics in business
competition.
2. Ethical Aspects in Organisation I:- Marketing ethics and consumer ethics- ethical issues
in advertising, criticisims in Marketing ethics, Ethics in HRM: Selection, Training and
Development Ethics at work place Ethics in performance appraisal.
3. Ethical Aspects in Organisation II:- Ethics in Finance: Insider trading - ethical investment
- combating Frauds. Ethical issues in Information Technology: Information Security and
Threats Intellectual Property Rights Cyber crime.
4. Corporate Governance: Purpose Theories and Philosophies of Corporate Governance
5. Corporate Governance Structures: Directors, committees ,Institutional investors
Auditors. Corporate Social Responsibility: Stakeholders Environment social
Development.
References:
Business Ethics An Indian perspective, Fernando, Pearson Education.
Perspectives in Business Ethics, Laura P Hartman, Tata McGraw Hill.
Ethics in management and Indian Ethos, Biswanath Ghosh, Vikas
Bob Tricker, Corporate Governance, Oxford.
Corporate Governance and Social responsibility, Balachandran, Chandrasekharan, PHI
Business Ethics -Concepts and Cases, Weiss,Cengage.
Business Ethics, Himalaya, C.S.V.Murthy.
Ethical Management, Satish Modh, Mcmillan.
The Theory and practice of Managerial Ethics, Jayashree sadri, Dastoor, Jaico..
28

Draft syllabus
_____________________________________________________________2014-15
MBA III Semester
Th C
4
4
(14E00302) LEGAL ASPECTS OF BUSINESS
The objective of the course is to enable students understand the legal framework of business.
1. Definition of Law-Need, classification and sources of Business Law, Law of Contract -1872
(Part-I): Nature of contract and essential elements of valid contract, Offer and Acceptance.
Law of Contract 1872 (part-II): Consideration, Capacity to contract and free consent,
Legality of object.
2. Sale of goods Act -1930: General Principles, Conditions & Warranties, Performance of
Contract of Sale-Negotiable instrument act 1881-Nature and kinds of negotiable instruments
, competence and liability of parties to a negotiable instrument, Negotiation, presentment of
negotiable instruments, Dishonor and Discharge of negotiable instruments- Miscellaneous
provisions.
3. Companies Act, 1956 (Part-I): Kinds of Companies, Formulation of Companies,
incorporation, Company Documents. Company Act, 1956 (Part-II): Company
Management, Directors, Company meetings, Resolutions, Auditors, Modes of Winding-up
of a company.
4. Income Tax Act -1961: Terminology of Income Tax Act, Importance of Residential Status,
Incidence of Tax, Heads of Income, Computation of Total Taxable Income and Tax, Tax
schedules, Tax Deducted at Source. Central Excise Act -1944: .Basic concepts related to
excisable goods, classification of goods, and Basic concept of VAT.
5. Information Technology Act, 2000: Scope and application of IT act, 2000, Digital
signature, e-governance, penalties and adjudication, cyber regulations appellate, tribunals,
duties of subscribers.
References:
Mercantile Law, N.D.Kapoor, Sultan Chand & Sons.
Mercantile Law, S.S. Gulshan, 3/e, Excel Books,
Business Law, Mathur, Tata McGraw-Hill.
Legal Aspects of Business, Ravinder Kumar, Cengage.
A Manual of Business Laws, S.N.Maheshwari & Maheshwari, Himalaya..
Mechantile Law, Garg, Sareen, Sharma, Chawla, Kalyani.
Business Law, Chandra Bose, PHI .
Income Tax and Central Tax : Law and Practice, B.B. Lal, Pearson Education. Law
of business- MM Sulphey, Az-har Basheer, PHI Learning.
29

2014-15_______________________________________________ Draft syllabus
Legal Aspects of Business text, Jurisprudence and cases- by Daniel Albuquerque, Oxford
university press.
Business law for management, K.R.Bulchandani-Himalaya Publishing.
Business law, R.S.N Pillai, Bhagavathi, S.Chand
30

Draft syllabus
_____________________________________________________________2014-15
MBA III Semester
Th
C
4
4
(14E00303) ENTREPRENEURSHIP DEVELOPMENT
The objective of the course is to make students understand the nature of entrepreneurship, and
its importance to business.
1. Nature and Forms of Entrepreneurship: features - Entrepreneurs competencies,
attitude, qualities, functions. Entrepreneurial scenario in India and Abroad. Small
Business, Importance in Indian Economy, Types of ownership, sole trading,
- corporate
partnership, Important features of
various types of businesses
entrepreneurship, intrapreneurship Role of Government in the promotion of
Entrepreneur.
2. Aspects of Promotion and Financial Aspects of the Entrepreneurship: Idea generation
opportunities - SWOT Analysis - patents and trademarks, Intellectual Property Rights.
Source of Capital, Debt capital, seed capital, venture capital - Informal Agencies In
financing entrepreneurs, Government Grants and Subsidies, Types of Investors and Private
Offerings.
3. Project Planning and Feasibility Studies: The Concept of Project, Project Life Cycle Project Planning, Feasibility Project proposal & report preparation.
4. Entrepreneurial Strategy: Generation of new entry opportunity, Decisions under
Uncertainty, entry strategy, new entry exploitation, environmental instability and FirstMover disadvantages, Risk Reduction strategies, Market scope strategy, Imitation
strategies and Managing Newness.
5. Women and Rural Entrepreneurship and EDPs: scope of entrepreneurship among
women, promotional efforts supporting women entrepreneurs in India - Successful cases
of women entrepreneurs.-Need, Rural Industrialization Role of NGOs Organising
EDPs Need, Objectives, Evaluation of Entrepreneurship Development Programmes
References:
Entrepreneurial Development, S. Chand and Company Limited, S.S. Khanka, .
Fundamentals of Entrepreneurship, H. Nandan, PHI.
Entrepreneurship, 6/e, Robert D Hisrich, Michael P Peters, Dean A Shepherd, TMH.
The Dynamics of Entrepreneurial Development and Management, Vasanth
Desai,Himalaya.
Entrepreneurship Management text and cases, Bholanath Dutta, Excel Books.
Entrepreneurship New venture Creation, Holt, PHI.
31

2014-15_______________________________________________ Draft syllabus
Entrepreseurship- Successfully Launching New Ventures, Barringer, Ireland, Pearson.

Entrepreneurship,Roy, Oxford.
32

Draft syllabus
_____________________________________________________________2014-15
JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

III Semester Th C
4
4
(14E00304) MANAGEMENT CONTROL SYSTEMS
(Elective I)
The objective of the course is to provide students with knowledge of management control and
Financing decisions. The prerequisite for the course is Financial Accounting and Analysis and
Financial Management.
1. Management control systems: Nature, Goal Congruence, Informal Controls, Functions
of the Controller.
2. Responsibility Centers: Revenue Centers- Expenditure Centers-Profit Centers,
Transferring Prices: Objectives Methods Pricing Corporate Services, Break Even
Analysis: Break Even concept Break Even Chart Break Even Point-Margin of safety
Angle of incidence-assumptions uses and limitations of Break Even Analysis
(Illustrations).
3. Preparation of Budget: Nature - Process of Budget Essentials of a successful
budgetary Control System Preparation of Various Types of Budgets
4. Standard Costing & Variance Analysis: Elements of Standard Costing System
Advantages of Standard Costing Variance Analysis Direct Material Cost Variance
Labour Cost Variance.
5. Inventory Control: Classification of Inventories Objectives of Effective inventory
control Inventory Control Techniques Economic ordering Quantity (EOQ) Control
through ABC Analysis.
References:
Management Control Systems, Anthony R.N., Govindarajan V (Tata McGraw Hill)
Management Control systems (Principles and practices), P Saravanavel, HPH.
Management Control systems (A Managerial Emphasis), Pradip Kumar
Sinha,Excel Books.
Modern Management Control Systems, Merchant : (Pearson)
Management Control Systems : Using Adaptive Systems to attain Control Maciaiello
& Kirby : (Prentice Hall)
Management Control and Reporting System, Mohindar N Kaura, SAGE Publications
Pvt. Ltd.,
Management Control Systems, Maciariello & Kirby, PHI.
Management Control Systems, Ghosh, PHI.
33

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00305) PRODUCT AND BRAND MANAGEMENT
(Elective I)
The objective of the course is to provide students with detailed knowledge of Classification of
Products, Product Mix, Product Line, Product Strategies, Product Positioning Strategies,
Product Planning and Development for existing products, New Product Development, Brands
in New economy Brand Hierarchy, Brand Personality, Brand Image, Brand Identity,
1. Product Decisions :- product concepts, types of consumer products, product lines and
mixes, importances of New products, product characteristics, universal product codes.
2. Understanding Brands:- Branding, benefits of Branding, brand identity, Brand
image. .
3. Managing Brands and brand equity:- Brand Extension, Brand Revitalization, brand
hierarchy, brand personality, brand loyalty, umbrella branding.
4. Measuring & Interpreting Brand Performance: Brand assessment through research
Brand Identity, Brand positioning, Brand image,
5. Branding in different sectors: Customer sector, in Industrial sector, in Retail sector, in
service sector, global issues in branding.
References:
Product Management in India, Ramanuj Majumdar, PHI
Product Management ,C.Nandan, , TMH.
Compendium of Brand Management,Chunawalla. S.A, Himalaya
Product & Brand Management,Mathur.U.C , Excel
Brand Positioning, Subroto Sengupta, TMH.
Marketing and Branding, S.Ramesh Kumar, Pearson. Whats
in a Brand? , John Philip Jones, TMH
Brand Management Text & Cases , Harsh V Verma , Excel
Become the Brand of Choice, Jason Hartman, Jaico.
34

Draft syllabus
_____________________________________________________________2014-15

III Semester Th C
4
4
(14E00306) HUMAN RESOURCE PLANNING
(Elective I)
The objective of the course is to provide the students with the conceptual framework and
Human Resource Planning.
1. Introduction - Macro and Micro Level Manpower Planning Significance Process
Factors Influencing.
2. Systems Approach to Human Resource Planning Manpower Inventorying
Methods Manpower Forecasting Models and Techniques.
3. Recruitment Sources Evaluation and Selection Procedures Techniques Factors
Influencing Recruitment and Selection , Placement Induction Training
Strategies for Orienting New Employees Career Planning
4. Manpower Utilization Indices and Techniques - Factors Affecting Performance,
Employee retention Human resource recruitment Transfer Promotion Job
redesign techniques Job rotation Job enrichment Job enlargement.
5. Staffing Policy - Downsizing Retrenchment, Retirement, Redeployment, and Exit
Strategy, Human Resource Information System -Human Resource Accounting
Human Resource Auditing Human Resource Audit Report for Business
Improvement.
References:
Human Resource Planning, DK Bhattaacharya,Excel.
Human Resource System,Udaiprakesh and T.V. Rao,Oxford.
Manpower Planning and Development of Human Resources, Thomes H. Patters: John
Wiley.
Organisation and Manpower Planning, Garden, Me Beath, Business Books Human
Resource Planning Srivarsava MP,Institute of Royal Resource
Stratrgic Human Resource Management,Monical Belcont-Kenneth J.Mcbey, Cengage.
35

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00307) E-BUSINESS
(Elective I)
The objective of the course is to provide students with a good knowledge of e-commerce
and e-business principles and practices.
1. e-Markets: e-Markets vs Traditional Market, e-business elements, e-Markets Success
factors, e-Market Technology Solutions. e-Procurements: The purchasing
process, Developments in IT purchasing,
e-procurement-Models.
2. Security and Reliability for e-business: Reliability and Quality considerations and
Quality requirements, Risk Management, Trust, e-business security.
3. Approaches to Middleware: Understanding Middleware, Remote Procedure calls
(RPC),Remote Method Invocation (RMI), Message Oriented Middleware (MOM),
Data-access middleware, Remote function calling(RFC) Understanding legacy system.
4. Enterprise application and e-business Integration: overview of Enterprise application
and e-business Integration, Integration Challenges.
5. e-business Solutions and Protocols: Web services-service-Oriented architecture,
Required business standards and protocols. Review of applicable IT Laws.
References:
e-business Roadmap for success, Ravi kalakota & Maina Robinson, Pearson.
e-Commerce, the Cutting Edge of Business, Kamalesh K Bajaj & Debjani Nag, TMH.
E-Commerce,Parg Diwan,Excel.
Creating a winning e-business, Napier, 2/e Thomson.
e-Business, Michael P.Papazoglou & Pieter M.A. Ribbers, 1/e, WILEY eCommerce and e-Business,Chaffey,Pearson.
Creating a winning e-Business, Napier, Cengage Learning.
36

Draft syllabus
_____________________________________________________________2014-15

MBA III Semester
Th
C
4
4
(14E00308) FINANCIAL INSTITUTIONS, MARKETS AND SERVICES
(Elective II)
The objective of the course is to provide to students an understanding of Financial Markets, the
major institutions involved and the services offered within this framework.
1. Introduction to Financial system : Elements of financial system and economic
development, Regulatory and Promotional Institutions - Function and Role of RBI,
Monetary Policy and techniques of RBI,
2. The Banking and Non-banking Institutions: The public and the private sectors
structure and comparative performance, Bank capital and Banking Innovations,
Commercial and Co-operative banks. The Non-banking financial Institutions - Mutual
Funds, Growth of Indian Mutual funds and its Regulation. The Role of AMFI, Insurance
Companies- Role of IRDA.
3. Financial and securities Markets: Primary and Secondary Markets, Structure and
functions of Money Market, -Call call money market ,Government Securities Market
T-bills market, Commercial Bills market, Commercial paper and certificate of deposits.
Securities markets:- Organization and structure, listing trading and settlement of
securities market, , The role and functions of SEBI
4. Fund based services - lease and hire purchase consumer credit and Factoring Definition, Functions, Advantages, Evaluation, venture capital financing,Housing
Finance.
5. Fee-based services - Stock broking, credit rating Merchant Banking ,portfolio services.
Underwriting, Depository services, Challenges faced by investment bankers.
References:
Management of Financial Services ,C.Rama Gopal ,Vikas.
Financial Services and markets, Dr.Punithavathy Pandian, Vikas
Financial Markets and services, Appannaiah, Reddy and Sharma, HPH
Indian Financial System, Ramachandra and others, HPH
Financial Institutions and Markets, L. M. Bhole, 4/e Tata McGraw Hill.
Financial services, Gorden & Natarajan, Himalaya publishers.
st
Investment Institutions and Markets, Jeff Madura, Cengage, 1 Edition.
Financial services, Thirpati, PHI.
Financial Markets & Services, Vasanth desai, Himalaya.
Financial Institutions and Markets, Gupta Agarwal, Kalyani publishers.
37

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00309) CUSTOMER RELATIONSHIP MANAGEMENT
(Elective II)
The objective of the course is to provide students with a good knowledge of Customer
Relationship Management, Technological and Operational Issues in implementing CRM.
1. Conceptual Foundations Evolution of CRM Building Customer Relationship
Economics of CRM The Relationship selling concept. Customer Service Customer
Satisfaction and Loyalty.
2. Customer acquisition and Technological Tools for CRM:- Retention and
Development Complaint Management Sales Force Automation. Components of
CRM Solutions Product offerings in the CRM Market Space Comparison of Siebel,
Oracle, My SAP, People soft e CRM.
3. Managing and Technological and Operational Issues in implementing CRM
Planning CRM Program-- Benefits and barriers to CRM.
4. Customer Relationship Quality Management Designing an Effective Relationship
Management System.
5. CRM Road blocks: Privacy and Ethics Future of CRM.
References:
Customer Relationship Management,Jagadish Seth, TMH.
Customer Relationship Management, chaturvedi Mukesh,Excel.
Customer Relationship Management, Peelan, Pearson.
Customer Relationship Management, Roger J. Baran : Cengage.
Customer Relationship Management A Strategic Perspective, G. Shainesh & Jagadish N
Sheth,Macmillan
Customer Relationship Management Essentials John W Gosney and Thomas P
Boehm,PHI.
Customer Relationship Management,Das Subhasish, Excel.
Customer Relationship Management a Step by step approach, H.Peeru Mohamad,
A.Sagadevan. Vikas .
38

Draft syllabus
_____________________________________________________________2014-15

III Semester Th C
4
4
(14E00310) TRAINING AND DEVELOPMENT
(Elective II)
The objective of the course is to provide an overview of Training and Development in
the organization. The prerequisite for the course is knowledge of HRM.
1. Training concepts: Introduction - Concept - Training Process- Significance-Models of
Training- Systematic Model- Transitional Model- Systems approach to training.
2. Training function:HR and the Training function - Training and corporate strategy Organization and Management of Training Function
3. T&D Organizations and policies : Training Centers in organisations- Role of external
agency in T&D- Training as consultancy. - Evolving Training Policy-Training budget
and schedules/calendar, Training needs assessment: Training Needs Assessment Definition and purposes - Components of Needs assessment-Advantages- Competency
modeling - Organization Analysis - Team Work for Conducting Training Needs
Analysis- selection of Trainees.
4. Design of training programme :Course content design Trainer skill development Facilities design- Trainee design -Resistance in Training-Motivation of Trainee: Goal
setting- Pre-training communication Use of ice breakers to stimulate interest.
5. Training methods :Indoor training methods: On-the-job Training - Off the job
methods- Behavior Modeling- Audio Visual Enhancements to Training- Outdoor
training methods, E-learning and Evaluation of T & D programme :E-learning methodsComputer-Based Training-programmed Instruction- Intelligent Tutoring SystemsInteractive Multimedia- Virtual Reality Monitoring and evaluation of training
programme- Conceptual model of training - Effectiveness -Evaluation criteriaKirkpatrck model.
References:
Employee Training and Development, Raymond A.Noe, TMH .
Effective Human Resource Training and development Strategy, B.Rathan Reddy,
Himalaya.
Donald L. Kirkpatrck and James D.Kirckpatrck, Evaluating Training programs, Tata
McGraw Hill.
39

2014-15_______________________________________________ Draft syllabus
Rolf P.Lynton and Udai Pareek, Training for development, Sage publications. Human
Resource Development, Halder,Oxford.
Human Resource Development, R.Krishnaveni,Excel. Effective
Training, Bcanchand, Thacker, Pearson.
Training- Theory and Practice, Aparna Raj, Kalyani
40

Draft syllabus
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III Semester Th C
4
4
(14E00311) SUPPLY CHAIN MANAGEMENT
(Elective II)
The Objective of this course is to gain the knowledge of possibilities of efficient
optimization and management of operation in integrated supply chains and also the ability to
apply them in the enterprise reality. The course will also strengthen the holistic view on supply
chain operations, management and strategy and some current research areas in supply chain
management. Consequently the course provides advanced knowledge about logistics and their
supporting systems from a supply chain perspective.
1. Role of Distribution in Value discovery: Designing a distribution logistics system
Outsourcing of distribution logistics Distinction between distribution logistics and
supply chain management. Introduction - Supply Chain Fundamentals EvolutionRole in Economy -Importance - Decision Phases - Supplier- Manufacturer-Customer
chain. - Enablers/Drivers of Supply Chain Performance. Supply chain strategy - Supply
Chain Performance Measures.
2. Strategic Sourcing - Outsourcing Make Vs buy - Identifying core processes - Market
Vs Hierarchy - Make Vs buy continuum -Sourcing strategy - Supplier Selection and
Contract Negotiation. Creating a world class supply base- Supplier Development World Wide Sourcing.
3. Supply Chain Network - Distribution Network Design Role Factors Influencing
Options, Value Addition Distribution Strategies - Models for Facility Location and
Capacity allocation. Distribution Center Location Models. Supply Chain Network
optimization models. Impact of uncertainty on Network Design Network Design
decisions using Decision trees.
4. Planning Demand, Inventory And Supply - Managing supply chain cycle inventory.
Uncertainty in the supply chain - Analysing impact of supply chain redesign on the
inventory - Risk Pooling - Managing inventory for short life cycle products - ultiple
item -multiple location inventory management. Pricing and Revenue Management
5. Current Trends - Supply Chain Integration - Building partnership and trust in SC
Value of Information: Bullwhip Effect - Effective forecasting - Coordinating the supply
chain. . SC Restructuring - SC Mapping -SC process restructuring, Postpone the point of
differentiation IT in Supply Chain - Agile Supply Chains - Reverse Supply chain.Agro
Supply Chains.
41

2014-15_______________________________________________ Draft syllabus
References:
Supply chain Logistics Management, Bowersox, Closs, Cooper, 2/e,TMH.
Supply Chain Management ,Janat Shah,Pearson
Supply chain management concepts and cases, Rhaul V. Altekar, PHI.
Text Book of Logistics and Supply Chain Management, Agrawal, Macmillan.
Principles of Supply Chain Management A balanced approach, Wisner, Leong, Tan,
Cengage.
Exploring Supply Chain theory and practice, Upendra Kachru, excel. Supply
Chain Management,R.P. Mohanty and S.G. Deshmukh, Jaico . Logistics and
Supply Chain Management, K.Shridhara Bhat, , Himalaya.
42

Draft syllabus
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III Semester Th C
4
4
(14E00312) INVESTMENT AND PORTFOLIO MANAGEMENT
(Elective III)
The objective of the course is to provide students an understanding of working of capital
markets and management of portfolios of stocks. The pre-requisite for the course is Financial
Accounting and Analysis and Financial Management.
1. Investment: Objectives, Process of Investment, Investment and speculation.
2. Fundamental Analysis & Technical Analysis: Economy, Industry - Company analysis,
Technical Analysis: Fundamental Analysis Vs Technical Analysis - Dow Theory,
Relative Strength Index (RSI), Moving Average.
3. Measurement of Risk and Return: Revenue Return and Capital appreciation, holding
period Calculation of expected return, Risk factors, risk classification systematic risk
unsystematic risk standard deviation variance correlation coefficient Beta
calculating expected return and risk.
4. Measurement of RiskValuation of Securities: approaches of valuation Bond
valuation Preference share Valuation Common stock Valuation.
5. Portfolio Management: Process of Portfolio Management, Diversification Modern
Portfolio Portfolio models Markowitz model Sharpe single index model, Capital
Asset Pricing Models.
References:
Investment Management,V.K.Balla, S.Chand Company Ltd.
Investment Analysis and portfolio management, Chandra, Tata McGraw Hill .
Security Analysis and Portfolio Management ,Punithavathy Pandian, Vikas
Secuerity Analysis Portfolio Management, Ranganatham & Madhumathi, Pearson
Education.
Security Analysis and Portfolio Management, Sudhindra Bhat, excel.
Security analysis and portfolio management, Avadani, Himalaya publishers.
Investment analysis portfolio management, Frank Reilly & Brown, Cengage.
Investment Management, Preethi Singh, Himalaya Publishing House, Mumbai..
Investment, Bodie, McGraw Hill Book Company.
Investment Management ,Hiriyappa ,New Age Publications
43

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00313) SALES AND DISTRIBUTION MANAGEMENT
(Elective III)
The objective of this course is to provide students an opportunity of learning the basics
and concepts of Sales Management and Distribution Management.
1. Introduction: Evolution of Sales Management- Nature and importance of Sales
Management- Roles, Types and Skills of Sales Managers- Sales Objectives
2. Management of Sales : Concepts of Sales Organisation- Types of Sales organization
structures- Specialization within sales organization- Sizing and Staffing the Sales force.
3. Distribution Management: Definition- Need for Distribution Management- Need for
Distribution Channels Value addition of Distribution Management-Marketing
Channels- Channel Formats- Relationship of flows to service levels Channel levels
Service Channels
4. Designing Channel Systems: Channel Design factor Channel planning process
Ideal Channel structure Training, Motivating & Evaluating Channel membersChannel Design Comparison Implementation
5. Managing the International Channels of Distribution: Introduction-Differences in
customer-expectations across countries-international orientation of companies model
of entry decision implications of entry modes.
References:
Sales Management John F Tanner Jr, Earl D Honeycutt Jr & Robert C Erffmeyer: Pearson
Education.
Sales and Distribution Management, Krishna K Havaldar & Vasant M Cavale TMH.
Advertising, Sales and promotion Management, ChunawalaHimalaya.
Sales and Distribution Management, Tapan K.Panda, Sunil Sahadev,Oxford.
Sales and distribution Management, S L Gupta,Excel.
Strategic Marketing and Channel Management,Donald J. Bowersox & M. Bixby
Cooper,TMH.
Selling and Sales management, Jobber,7/e Pearson Education.
Successful Sales Promotion, Pran Choudhury, Ricky Elliott & Alan Toop, Orient Longman
Limited.
44

Draft syllabus
_____________________________________________________________2014-15

III Semester Th C
4
4
(14E00314) PERFORMANCE MANAGEMENT
(Elective III)
The objective of the course is to provide an outline of performance management of individuals
in the organization. The prerequisite for the course is knowledge of HRM.
1.
2.
Introduction to Performance management :

Concept -Performance
management vs performance appraisal--Performance management vs Human
resource management- Purposes- Significance :
Mentoring and monitoring : Concept of mentoring
- Benefits
of mentoring Characteristics of mentor- Mentoring process-Group mentoring -Benefits -Types of Group
Mentoring Pitfalls Monitoring performance - Performance reviews: Objectives, Frequency of
Review, Conducting review meetings, Problems in conducting meetings-Guidelines for
conducting meetings.
3. Coaching and counseling : Coaching for performance improvement -. Concept - Tips

for effective coaching Counselling -Functions of counselling- Steps in counseling
process
4. Annual Stock taking: Stock taking of performance -Uses Appraisal system design : Process
and approches - Appraisal methods - MBO and Assessment centre -360 degree appraisal Balanced score card. Stock taking of potential- Appraisal for reward - Appraisal for recognition
5. Learning organisation : Concept of learning organisation- Learning approachesLearning sources - Importance of learning-. Characteristics of learning organisationReward and compensation Management -Concept and types
of compensationObjectives - Competitive compensation design - Fringe benefitsObjectives -Factors
influencing fringe benefits - Types of fringe benefits
References
Performance Management, Bagchi, Cengage Learnings.

Performance Appraisal and Management, Sharma, Davinder, HPH
Performance Management, Herman,Aguinis, Pearson Education.
Performance Appraisal and compensation Management, Goel, PHI Learnings.
Performance Management and Appraisal Systems, T.V.Rao, Response.
Performance management, Kandula, PHI.
360 Degree Feedback and Assessment and Development Centres, T.V.Rao, Excel.
Performance Management, Michael Armstrong, Kogan Page.
Performance
Management,
A.S.Kohli,
T.Deb,Oxford.
Performance Management, Dinesh k.Srivatsava, Excel.
45

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00315) ENTERPRISE RESOURCE PLANNING
(Elective III)
The objective of the course is to provide the basic concepts of Enterprise Resource Planning,
ERP Implementation and Maintenance.
1. Induction to ERP: Overview of ERP,MRPI,MRPII and Evolution of ERP, Business
Modeling, ERP related technologies, Business PROCESS Re-engineering (BPR) BPR
Process, Myths regarding BPR, ERP Architecture.
2. Business Intelligence Systems-Data Mining, Data Warehousing, On-line Analytical
Processing (OLAP), On-line Transaction Processing (OLTP)
3. ERP Modules : Finance Controlling, Accounting System, Manufacturing and
Production Systems. Sales and Distribution Systems, Human Resource Systems. Plant
Maintenance System, Material Management System, Quality Management System,.
4. ERP Implementation: ERP Implementation life cycle, ERP package selection, ERP
Implementation process, ERP project teams, ERP operation and Maintenance
5. ERP Products: SAP, Oracle, Microsoft Dynamic, People Soft, Baan and their impact
on enterprise applications.
References:
Enterprise Resource Planning, Alexis Leon, TMH.
Enterprise Resource Systems,Motiwala,Pearson.
ERP in practice, Jagan Nathan Vaman, Tata Mc.GrawHill.
Enterprise Resource Planning and MIS,Venugopal Rao, Excel.
ERP concepts & Practice,Vinod Kumar Kard arid NK Venkata Kristean, PHI.
Concepts in ERP ,Monk,2/e Thomson.
Enterprise Resource Planning,Mahadeo Jaiswal & Ganesh Vanapalli,Macmillan.
Managerial Issues of ERP, David L.Olson , TMH.
Enterprise Resource Planning, Singla, Cengage Learnings.
46

Draft syllabus
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III Semester Th C
4
4
(14E00316) RISK MANAGEMENT AND INSURANCE
(Elective IV)
The Objective of this course is to give students a deeper insight into the concepts and
strategies of Risk Management and Insurance.
1. Introduction to Risk: Types of Risks facing Business and Individuals, Risk
Management Process, Risk Management Methods, Risk Management Techniques.
Insurance as a Risk Management: Techniques Principles of Insurance
2. Requirements of an Insurance Contract: Distinguishes Characteristics of Insurance
Contracts, Role of Agents and Brokers. Risk Aversion and Risk Management: by
Individuals & Corporations, Loss Control, Types of Loss Control, Optional Loss
Control when Costs end Benefits are known.
3. Indian Insurance Industry: Life Insurance, General Insurance Growth,
Development Role of Insurance in the economy, Regulation of Indian Insurance
Business.
4. Risk Management and Shareholders Wealth: Risk Retention / Reduction Decision,
Alternative risk Management, Analysis of insurance coverage: legal aspects of insurance
contracts insurance contract analysis property and liability coverage.
5. Benefit Programs: Health care financing and health insurance employee benefit
plans designing issues in employee benefit plan.
References:
th
Principles of risk Management & Insurance, George E. Rejda: 9 Edition, Pearson

Education.
Risk Management, (Edited), Prof.K. Ramakrishna Reddy and Prof.P. Murali Krishna,
Discovery Publishing house.
Principles of Insurance Management, Gulati: Excel.
Risk Management & Insurance, Scott E. Harringam Gregory R. Nichaus: TMH.
Insurance and Risk Management P.K.Gupta:, Himalaya.
Risk management and insurance, Trieschmann, Cengage.
Risk Management Insurance and Derivatives, G. Koteshwar: Himalaya.
Introduction to Risk Management and Insurance, Dorfman: 8/e, Pearson.
47

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00317) ADVERTISING AND SALES PROMOTION MANAGEMENT
(Elective IV)
The objective of the course is to provide students with detailed knowledge of some of the
marketing mixes such as Distribution and Promotion.
1. Advertising: Changing concept, role of advertising in a developing economy, a critical
appraisal, types of advertisement consumer, industrial, institutional, retail, trade and
professional, advertisement in marketing mix, Advertising department and
advertisement manager .
2. Organising for Advertising: objectives and functions - Role of advertisement agencies
functioning of advertisement agencies. Advertising agency skills and service, client
agency relationship. Visual layout, art work, production traffic copy, effective use of
words, devices to get greater readership interrelation.
3. Advertisement budgets and effectiveness: Types, determining optimal expenditure,
decision models, sales response and decay, communication, state, competitive share,
Pre-testing, post testing, experimental designs.
4. Sales Promotion: Importance and scope; Need and objectives of sales promotion;
Consumer promotion; channel promotion; Timing of sales promotion; Measurement of
impact of sales promotion; sales promotion budgeting.
5. Publicity and public relations: Relevance, scope and importance. Methods of
publicity. different types of publics and their role in marketing; Managing publics;
Methods of publicity; Publicity materials; Public relations officer- role and functions;
Personal selling strategy- importance and role; Scope of personal selling
References:
Integrated Advertising, Promotion and Marketing Communications, Clow, Baack, Pearson.
Integrated Advertising, Promotion and Marketing Communications,Kruti shah, Alon
DSouza, TMH.
Advertising and Promotion- An Integrated Marketing Communication approach, Shimp,
Cengage.
Advertising & Sales Promotion ,SHH Kazmi, Satish Batra, Excel.
Advertising Management with integrated Brand Promotion, OGuinn, Allen, Semenik,
Cengage.
48

Draft syllabus
_____________________________________________________________2014-15
Advertising Management, Jethwaney, Jain, Oxford.

Contemporary Advertising, Arens, TMH.
Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
Sengupta, Subroto: Brand Positioning, Strategies for Competitive Advantages, Tata
McGraw Hill
49

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00318) KNOWLEDGE MANAGEMENT
(Elective IV)
The objective of the course is to provide the basics of the emerging area of Knowledge
Management to students. This course through light on few important concepts as Knowledge
management and Information Technology, Knowledge process, etc.
1. The Knowledge Economy: Definition, scope and significance of Knowledge
Management, Techniques of Knowledge Management Difficulties in Knowledge
Management, Principles of Knowledge Management, Leveraging Knowledge, DataInformation-knowledge-Wisdom relationship, Organizational knowledge, characteristics
and components of organizational knowledge Building knowledge societies- Measures
for meeting the challenges of implementing KM programmes.
2. Essentials of Knowledge Management: Basic types of Knowledge, Organisational
Knowledge Management-Organisational knowledge types-Organisational knowledge
capital- Organisational knowledge classification - Knowledge Life cycleOrganisational knowledge sources- process, Knowledge Conversion - Organisational
knowledge progression - Organisational knowledge management Technology Enablers
- Ogranisational Human Capital Organisational, Meta Knowledge
3. Implementation of Knowledge Management: Discussion on Roadblocks to
success,10-step KM Road Map of Amrit Tiwana, Business Intelligence and Internet
platforms, web Portals, Information Architecture: A three-way Balancing Act, KM, the
Indian experience, Net Banking in India, The Mystique of a Learning Organisation.
4. Knowledge Management and Information Technology: Role Information Technology
in Knowledge Management Systems, Knowledge Management tools, Creative effective
Knowledge Management Systems through Information Technology, E-commerce and
Knowledge Management, Total Quality management and knowledge management,
Bench marking and Knowledge Management
5. Future of Knowledge Management and Industry perspective: Companies on the
road to knowledge management, Knowledge Management in Manufacturing and service
industry, challenges and future of Knowledge Management.
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Draft syllabus
_____________________________________________________________2014-15
References
Web Warehousing & Knowledge Management,Mattison: Tata McGraw-Hill.
Knowledge management: An Evolutionary view, Becerra Fernandez: PHI.
Knowledge Management,Fernando: Pearson.
Knowledge Management, B.Rathan Reddy: Himalaya.
Knowledge Management, Tapan K Panda: Excel.
Knowledge Management systems, Barnes: Cengage.
The Knowledge Management tool kit, Tiwana: 2/e, Pearson Education.
Knowledge Management,Warier: Vikas Publishing House.
Knowledge Management,Sislop: Oxford University Press,.
Knowledge Management, Debowski: Wiley Student Edition, Wiley Ind
Knowledge management, A Thothathri Raman, Excel books
51

2014-15_______________________________________________ Draft syllabus

III Semester Th C
4
4
(14E00319) DATA WAREHOUSING AND DATA MINING
(Elective IV)
The objective of the course is to give an understanding Data Warehousing and Data Management
concepts.
1. Managing Data: Individual Data Management, Organisational Data Warehousing and

Data Management, Components of Organisational Memory, Evaluation of Database
Technology.
2. Database Systems in the Organisation : Data Sharing and Data Bases Sharing Data
Between Functional Units, Sharing Data Between Different Levels of Users, Sharing Data
Between Different Locations Data Warehousing .
3. The Data Warehouse Data Base: Context of Data Warehouse Data Base, Data Base
Structures Organizing Relational Data warehouse Multi-Dimensional Data Structures
Choosing a Structure. Meta Data: Human Meta Data, Computer Based Meta Data for
people to use, Computer based Meta Data for the Computer to use.
4. Analyzing the Contexts of the Data warehouse: Active Analysis, User Queries
OLAP Constructing a Data warehouse System: Stages of the Project Developing a Project
Plan, Data warehousing Design Approaches The Architecture Stage.
5. Getting Data into the Data warehouse Extraction, Transformation, Cleaning,
Loading and Summarization. Data Mining, Creating a Decision Tree, Correlation and Other
Statistical Analysis, Neural Networks, Nearest Neighbor Approaches, Putting the Results to
Use.
References:
Decision Support Systems and Data warehouse Systems, Efram G. Mallach: TMH.
Modern Data Warehousing, Mining and Visualization Core Concepts, Marakas,
Pearson.
Data warehousing, Data Mining OLAP, Berson Smith, TMH.
Data Mining Techniques and Tasks, T.H.M.Sivanandam, Thomson.
Data Management, Data Bases and Organizations, Richard T Watson : Wiley.
52

Draft syllabus
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III Semester L C
3
2
(14E00320) BUSINESS SIMULATION LAB
Course aim: The course aims is to understand statistical tools learnt in MS-Excel and SPSS
.Learning Outcome: The learning outcome is that the students should be able to: Analyse the
data to draw inference for decision making. Understand application of statistical measures of
central tendency. Understand application of ANOVA. Analyse trends. Test hypotheses.
1. EXCEL Lessons:- Customizing the Quick Access Toolbar.- Creating and Using Templates.Working with Data: Entering, Editing, Copy, Cut, Paste, Paste Special.-Formatting Data and
Using the Right Mouse Click.- Saving, Page Setup, and Printing.-Using Headers and Footers.Manipulating Data, using Data Names and Ranges, Filters and Sort and Validation Lists.- Data
from External Sources.- Using and Formatting Tables.- Basic Formulas and Use of Functions.Data Analysis Using Charts and Graphs.-Managing, Inserting, and Copying Worksheets.Securing the Excel Document (Protect Cells and Workbook).
2. Advanced excel lessons- Advanced Formulas and Functions.- Advanced Worksheet
Features.- Advanced Data Analysis using PivotTables and Pivot Charts.
3. Overview of SPSS, Uses, Data Analysis. Making students/Learn Familiar with Main menu
and other features of SPSS Package
4. Simulation of frequency distributions:- Binomial, poisson, exponential, weibull and
Normal Distributions
5. Statistical tools for execution using excel:- Tabulation, bar diagram, Multiple Bar
diagram, Pie diagram, Measure of central tendency-mean, median, mode, Measure of
dispersion: variance, standard deviation, Coefficient of-variation. Correlation, regression lines.
IV t- test, F-test, ANOVA one way classification, chi square test, independence of attributes.
53

2014-15_______________________________________________ Draft syllabus
Text Book
Glyn Davis & Branko Pecar Business Statistics Using Excel Oxford University Press.
References
David Whigham Business Data Analysis Using Excel Oxford University Press.
Winstion Excel 2010 Data Analysis and Business Modelling PHI Learning Private
Limited.
Bajpai Business Statistics Pearson.
D P Apte : Statistical Tools for Managers USING MS EXCEL, Excel Books.
David M Levine, David. F. Stephan & Kathryn A. Szabat, Statistics for Managers
Using MS
Bruce Bowerman, Business Statistics in Practice, TMH.
Shelly, MS Office, 2007, Cengage.
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Draft syllabus
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III Semester Th
2
(14E00321) HUMAN VALUES AND PROFESSIONAL ETHICS
1.
2.
3.
4.
5.
Variety of Moral Issues:- Understanding the Harmony in the Society (society being an
extension of family), Integrity, Work Ethic, Courage, Empathy, Self Confidence, Moral
Autonomy, Concensensus and Controversy, Professional and Professionalism,
Professional Ideas and Virtues.
Principals of Ethics and Morality:- Ethics as a Subset of Morality, Ethics and
Organizations, Employee Duties and Rights, Discriminatory and Pre-judicial Employee
Practices, Understanding Harmony in Nature, Natural Acceptance of Human Values.
Risk Benefit Analysis:- Reducing Risk, The Government Regulators Approach to Risk,
Handling Ethical Dilemmas at Work, Market Strategy and Ethics, Ethical Practice in
Market Place, Ethics in Finance, Ethics in Business and Environment.
Collegiality an Loyalty:- Respect of Authority, Collective Bargaining, Confidentiality,
Professional Rights, Intellectual Property Rights, Multinational Corporations, Honesty,
Moral Leadership, Sample Code of Conduct, Corporate Responsibility. Social Audit and
Ethical Investing, Computer and Ethics, Management Patterns,
Competence and Professional Ethics- i) Ability to Utilize the Professional
Competence for Augmenting Universal Human Order, ii) Ability to identify the scope
and Characteristics of people-friendly and eco-friendly production, iii) Ability to
identify and develop appropriate technologies, and Management and pattern for above
production system. Strategy for Transitition from the Present State to Universal Human
Order-i) At the Level of Individual- as Socially and Ecologically Responsible
Technologists and Managers, ii) At the Level of Society-as Mutually Enriching
Institutions and Organizations. Case studies of typical holistic technologies and
management patterns.
References
Ethics in Engineering , Mike Martin and Roland Schinzinger, McGrawHill.
Engineering ethics-concepts and cases, Charles E Harris, Michael S Pritchard,
Thompson Learning.
Ethics and the conduct of business ,John R Boatright, Pearson education.
Ethical Choices in Business, R.C.Sekhar, Response Books.
Business ethics, William Shaw , wordsworth Publishing company.
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2014-15_______________________________________________ Draft syllabus
Business Ethics-Concepts and cases, Manual G. Valasquea, Pearson Education.

Ethics of international Business, Thomas Donaldson, Oxford university Press.
Business Ethics, Richard T. De George, Mc Millan Publishing.
Business Ethics, John E.Richardson, Annal Edition.
Business Ethics, Milton Suoeyenlas, Robert Almeder and James Humber, Promethens
Books.
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Draft syllabus
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MBA IV Semester
Th
4
(14E00401)
C
4
STRATEGIC MANAGEMENT
The Objective of the course is to enable students have a grasp of various business strategies in
general and functional management areas. It will provide a strategic orientation in conduct of
the business
1. Introduction- Concepts in Strategic Management, Strategic Management as a
process Developing a strategic vision, Mission, Objectives, Policies Factors that
shape a companys strategy Environmental Scanning -Concepts of Core Competence,
Crafting a strategy for competitive advantage.
2. Strategic Analysis and Choice: Tools and techniques- Porter's Five Force Model,
BCG Matrix, GE Model, SWOT Analysis and TOWS Matrix,. Market
Life Cycle Model - and Organisational Learning, and the Experience Curve.
3. Strategy Formulation : Formulation of strategy at corporate, business and functional
levels. Strategy Alternatives:- Stability Strategy, Growth Strategy,
Retrenchment Strategy, and Combination Strategy, .
4. Strategy Implementation : Types of Strategies : Offensive strategy, Defensive
strategy, vertical integration, horizontal strategy; Tailoring strategy to fit specific
industry and company situations, Strategy and Leadership, Resource Allocation
as a vital part of strategy Planning systems for implementation.
5.
Strategy Evaluation and control Establishing strategic controls - Role of the
strategist - benchmarking to evaluate performance - strategic information systems
Guidelines for proper control- Strategic surveillance -strategic audit - Strategy
and Corporate Evaluation and feedback in the
Indian and international
context.
References:
Crafting and Executing Strategy: Concepts and Cases,Thompson, Gamble, Jain, TMH.
Strategic Management Concepts and Cases ,Fred R.David, PHI.
Strategic Management,Hill, Ireand, manikutty, Cengage.
Concepts in Strategic Management and Business Policy,Wheelen & Hunger, Pearson
Education.
Strategic Management Text and Cases, V.S.P. Rao, Excel.
Strategic Management, Ireland, Hoskinsson, Hitt, Cengage.
Strategic Management Theory and Application, Habergerg, Rieple, oxford .
Strategic Management, P. SubbaRao, Himalaya.
Business policy and strategic management, Sukul Lomash, P.K.Mishra, Vikas.
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2014-15_______________________________________________ Draft syllabus
MBA IV Semester
Th C
4
4
(14E00402) GREEN BUSINESS MANAGEMENT
1. Introduction of Green Management:The concept of green management; evolution; nature,

scope, importance and types; developing a theory; green management in India; relevance in
twenty first century
2.Organizational Environment; Internal and External environment; Indian corporate structure
and environment; how to go green; spreading the concept in organization; Environmental and
sustainability issues for the production of high-tech components and materials, life cycle
analysis of materials, sustainable production and its role in corporate social responsibility
(CSR) and Corporate environmental responsibility (CER).
3.Approaches from Ecological Economics; Indicators of sustainability; Ecosystem services
and their sustainable use; Bio-diversity; Indian perspective; Alternate theories
4.Environmental Reporting and ISO 14001; Climate change business and ISO 14064; Green
financing; Financial initiative by UNEP; Green energy management; Green product
management
5.Green Techniques and Methods; Green tax incentives and rebates (to green projects and
companies); Green project management in action; Business redesign; Eco-commerce models
References:
Green Management and Green Technologies: Exploring the Causal Relationship by
Jazmin Seijas Nogarida , ZEW Publications.
Green Marketing and Management: A global Perspective by John F. Whaik,
Qbase Technologies.
The Green Energy Management Book by Leo A. Meyer, LAMA books.
Green Project Management by Richard Maltzman And David Shiden, CRC Press
Books.
Green and World by Andrew S. Winston, Yale Press Books.
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Draft syllabus
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MBA IV Semester
Th C
4
4
(14E00403) FINANCIAL DERIVATIVES
(Elective V)
The objective of this course is to make students efficient in the area of Financial
Derivatives, giving them the knowledge of basics in Financial Derivatives, Future Markets,
Option Strategies, etc.
1. Introduction to Derivatives : Development and Growth of Derivative Markets, Types
of Derivatives, Uses of Derivatives, Financial and Derivative markets - Fundamental
linkages between spot & Derivative Markets, The Role of Derivatives Market, Uses &
Misuses of derivatives.
2. Future and Forward Market: structure of forward and Future Markets, Mechanics of
future markets, Hedging Strategies, Using futures. Determination of forward and future
prices - Interest rate futures, Currency futures and Forwards
3. Options: Distinguish between Options and Futures, Structure of Options Market,
Principles of Option Pricing, Option Pricing Models: The Binomial Model, The Black
Scholes Merton Model.
4. Basic Option Strategies: Advanced Option Strategies, Trading with Options, Hedging
with Options, Currency Options.
5. Swaps: Concept and Nature, Evolution of Swap Market, Features of Swaps, Major
types of Swaps - Interest Rate Swaps, Currency Swaps, Commodity Swaps, Equity
Index Swaps, Credit Risk in Swaps, using Swaps to Manage Risk, Pricing and Valuing
Swaps.
References:
Financial Derivatives and Risk Management, OP Agarwal, HPH
Commodities and Financial Derivatives, Kevin, PHI
Fundamentals of Financial Derivatives, Swain.P.K, HPH
Financial Derivatives, Mishra: Excel.
Risk Management & Derivatives, Stulz, Cengage.
Derivatives and Risk Management, Jayanth Rama Varma: TMH.
st
Financial Derivatives, Gupta, 1 Edition, PHI .
Fundamentals of futures and options market, John C Hull: Pearson Education.
Risk Management Insurance and Derivatives, G. Koteshwar: Himalaya.
59

2014-15_______________________________________________ Draft syllabus
MBA IV Semester
Th
4
C
4
(14E00404) SERVICES MARKETING

The objective of the course is to provide a deeper insight into the marketing management of
companies offering services as product.
1:Understanding services marketing & CRM: Introduction, services in the modern
economy, Classification of services, marketing services Vs. Physical services, services as a
system -Customer Relationship Marketing: Relationship Marketing, the nature of service
consumption, understanding customer needs and expectations, Strategic responses to the
intangibility of service performances.
2:Services market segmentations: The process of market segmentation, selecting the
appropriate customer portfolio, creating and maintaining valued relations, customer loyalty.
Creating value in a competitive market: Positioning a service in the market, value addition to
the service product, planning and branding service products, new service development.
3:Pricing & Promotion strategies for services: Service pricing, establishing monetary pricing
objectives, foundations of pricing objectives, pricing and demand, putting service pricing
strategies into practice. Service promotion: The role of marketing communication. Implication
for communication strategies, setting communication objectives, marketing communication
mix.
4:Planning and managing service delivery: Creating delivery systems in price, cyberspace
and time. The physical evidence of the service space. The role of intermediaries, enhancing
value by improving quality and productivity.
5:Marketing plans for services: The marketing planning process, strategic context, situation
review marketing strategy formulation, resource allocations and monitory marketing planning
and services.
References:
Services Marketing People, Technology, Strategy,Christopher Lovelock, Wirtz,
Chatterjee, Pearson.
Services MarketingIntegrating Customer Focus Across the Firm,Valarie A.Zeithaml
& Mary Jo-Bitner: TMH.
Services Marketting Concepts planning and implementation, Bhattacharjee,
excel,2009
Services Markeing,Srinivasan, PHI.
Services Marketing, Operations and Management, Jauhari, Dutta, Oxford.
Services Marketing Text and Cases, Rajendra Nargundkar, TMH.
Marketing of Services, Hoffman, Bateson,Cengage.
Service sector Management,C.Bhattacharjee, Jaico.
60

Draft syllabus
_____________________________________________________________2014-15
MBA IV Semester
Th C
4
4
(14E00405) ORGANIZATION DEVELOPMENT

(Elective V)
The objective of the course is to provide the students with the conceptual framework and the
theories underlying Organizational Development.
1. Organization Development Definition Characteristics - Contributory Stems, Values,
Assumptions, Beliefs in OD - Values in Transition Ethical issues in OD.
2. Foundations of OD- Systems Outlook- Third Wave Management and Organization
Transformation.
3. Diagnostic Process and Areas of Diagnosis Action Research- As a Process and
Approach- OD
4. Interventions classification Team Interventions Intergroup Interventions-Third
party peace making intervention, Structural Interventions- Comprehensive Interventions
and Training Experience, Other Interventions- T- Groups, Behaviour Modelling, Life
and Career Planning.
5. Consultant Issues System Ramifications Power politics in OD Future of OD.
References:
Organisation Development and Transformation, French, Bell & Zawacki, TMH
Organization Development,French & Bell,Pearson.
Organisation Change and Development,Kavita Singh: Excel.
Organization Development,Daniel Robey & Steven Actman,Macmillan.
OrganisationDevelopmentChange,Cummins & Worley,Thomson/Cengage.
Organisation Development Interventions& Strategics, S. Ramnarayan, T.v Rao &
kuldeep singh,Response.
Organisation Development,Daniel Robey & Steven Actman,Macmillan.
61

2014-15_______________________________________________ Draft syllabus
MBA IV Semester
Th
C
4
4
(14E05406) DATA COMMUNICATION AND NETWORK ANALYSIS
(Elective V)
The objective of the course is to provide the basic concepts of Data Communication and
Network Analysis, network security, privacy and data encryption.
1. Introduction General structure of Networks ISO, OSI Reference Model.
Hierarchical Network, connectivity analysis delay analysis local access Network
design.Physical layer: transmission and multiplexing digital transmission circuit
switching packet switching terminal handling error correction and error correcting
codes.
2. Data link layer: simple protocols. Unrestricted stop and wait sliding window
protocols. Network layer: virtual circuits and data grams, centralize hierarchical and
broadcasting algorithms.
3. Transportation layer and Session layer: transport service addressing and connection
establishment flow control and buffering synchronization crash recovery gate
way internet work fragmentation session layer.
4. Presentation layer: network security and privacy data encryption key distribution
authentication and digital signatures virtual terminal protocols file transfer protocols.
5. Application layer distribution systems ISDN Service & History, TCP/IP and Net
Working and Internet working Derives.
References:
Data Communication and Computer Networks, Duck& Read, Person. Data
Communications and Net Working, Behrouz A. Forouzan, TMH. Data
Networks, Bertsekas & Gallages, PHI
Computer Communications and Networking Technologies, Michael A. Gallo,
Cengage.
Understanding Data Communications & Networks, William A. Shay, Vikas.
62

Draft syllabus
_____________________________________________________________2014-15
MBA IV Semester
Th
4
C
4
(14E00407) INTERNATIONAL FINANCIAL MANAGEMENT

(Elective VI)
The objective of the course is to provide students with a broad view of International Monetary
Systems and its understanding to enable a global manager to do business in a global setting. The
prerequisite for the course is Financial Accounting and Analysis and Financial Management.
1. Introduction to International Financial management: IFM meaning, Difference
between FM & IFM, Nature Scope, Importance, Risksin IFM
2. Foreign Exchange Market: Function and Structure of the Forex markets, major
participants, types of transactions and settlements, Foreign exchange quotations, process
of arbitrage.
3. Management of foreign exchange exposure and risk: Types of Exposure, Economic
Exposure, Transaction Exposure, Operating Exposure.
4. Cross-border Investment Decisions: Capital budgeting, Approaches to Project
Evaluation, Risk in Cross-border Investment Decisions, Incorporate Risk in Investment
Decisions.
5. Financing Decisions of MNC`s & Working Capital Management: Introduction, the
cost of capital, capital structure, Methods of rising capital, Cash management,
management of receivables, Inventory management, financing current assets.
References:
International Financial Management, V.K.Bhalla ,S.Chand
International Finance , Prakash .G.Apte, TMH
International Financial Management, T. Siddaiah: Pearson.
International Financial Management ,M.K.Rastogi
International Financial Management, S. Eun Choel and Risnick Bruce: TMH.
International Financial Managemen, Ephriam Clark , Cengage.
International Financial Management, Machi Raju, HPH.
international finance management, Jeff Madura, Cengage.
International Financial Management, Sharan5th Edition, PHI.
International Financial Management, Madhu Vij: Excel, .
International Financial Management, V. A Avadhani, Himalaya .
63

2014-15_______________________________________________ Draft syllabus
MBA IV Semester
Th C
4
4
(14E00408) INTERNATIONAL MARKETING
(Elective VI)
The objective of the course is to provide students with a perspective of International Marketing
Management, its environment and complexities.
1. International Marketing: Scope and Significance of International Marketing, The
importance of international marketing, Differences between international and domestic
marketing International environment, International Social & culture Environment, the
political legal environment and regulatory environment of international marketing.
Technological Environment.
2. International Market Entry Strategies: Indirect Exporting, Domestic Purchasing,
Direct Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign
Manufacturing Strategies with Direct Investment. Entry Strategies of Indian Firms.
3. International product management: International product positioning, Product
saturation Levels in global Market, International product life cycle, Geographic
ExpansionStrategic Alternatives. New products in Intentional Marketing, Product and
culture, brands in International Market.
4. International Marketing Channels: channels Distribution Structures, Distribution
Patterns, Factors effecting Choice of Channels, the Challenges in Managing an
international Distribution Strategy Selecting Foreign Country Market intermediaries.
The management of physical distribution of goods, Advertising and Branding, Grey
Market goods.
5. Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a
firm, EXIM policy of India. Export costing and pricing, Export procedures and export
documentation. Export assistance and incentives in India.
References:
International Marketing Analysis and Strategy, Sak Onkvisit, John J. Shaw, PHI.
International Marketing, Michael R.Czinkota, Likka A Ronkainen, Cengage .
Global marketing Management , Keegan, Green, 4/e, Pearson.
International Marketing, Philip R. Cateora, John L. Graham, Prasanth Salwan, TMH.
International Marketing,Vasudeva PK, excel.
Global Maketing, Management, Lee, Carter, Oxford.
International Marketing and Export management, Albaum , Pearson Education.
Global Marketing, Johansson, TMH.
Integrated Marking Management Text and Cases, Mathur, Sage.
64

Draft syllabus
_____________________________________________________________2014-15
MBA IV Semester
Th
4
C
4
(14E00409) GLOBAL HUMAN RESOURCE MANAGEMENT

(Elective VI)
The objective of the course is to provide an outline of Global Human Resource management of
MNC`S.
1. International Human Resource Management concept, expanding role Global
issues and challenges, Differences between Domistic HRM and GHRM.
2. Human and Cultural Variables in Global Organizations Cross Cultural
Differences Cross Cultural Research Methodologies Hofetedes Hermes Study,
Managerial Implications.
3. International staffing and Compensation Practices Nature, Sources, Policies
Human Resource Planning Recruitment and Selection for International AssignmentTraining Expatriation Repatriation. -Designing Compensation Programme, Approaches
to International Compensation, Differentiating PCN`S and TCN`S.
4. Appraisal and Training and development in the Global PerspectiveProgrammes and Agencies - Evaluation of Global HRM Practices-Need, cross cultural
training, learning Performance management and HR process Competency appraisal
Cultural Issues.
5. International Industrial Relations and People Management Trade Unions,
Collective Negotiations, Disputes/Conflicts, Quality Circles and Participative
Management.- USA European Countries, Asian Countries and Middle East.
References:
International Human Resource Management,Aswathappa,TMH.
International Human Resource Management, Tony Edwards & Chris Rees, Pearson.
Internal Human Resource Management, Rao P.L, Excel.
International Human Resource Management, Subba Rao P, Himalaya.
International Dimensions of Organizational Behaviour, Adler N.J, Kent
International Dimension of Human Resource Management, Dowling P.J,
Thomson/Cengage.
65

2014-15_______________________________________________ Draft syllabus
MBA IV Semester
Th
4
C
4
(14E00410) CORPORATE INFORMATION MANAGEMENT

(Elective VI)
The objective of the course is to provide a broad outline of Information Technology and its
application at corporate business units and to understand all the issues related to the IT
management.
1. IT planning and strategy tools: Strategy analysis environment analysis- Conducting strategy
2.
3.
4.
5.
audit- Assessing opportunities and risks- Company technology analysis Industry technology
analysis Trajectories of technology.
Extending the enterprise: Organising for innovation Collaboration- Understanding business
networks: differentiation interdependence and ownership Designing hybrid governance
models- Building collaborative community- Emerging network business models.
IT Alignments : Building the case for IT- leveraging infrastructure and creating optionsComponents of internet working infrastructures Rise of internet working business
implications, Managing IT services : Availability facilities- uninterruptible power Deliveryclimate control security New service models.
IT outsourcing - Managing risk through incremental outsourcing- Outsourcing
advantages and disadvantages- Outsourcing opportunities- Managing relationships with
outsourcing agencies, Coordination and control of IT : Development stages of IT in organisingNolans model- Distributed data processing - Centralisation vs decentralisation- drivers toward
user dominance- Drivers towards centralised policy-Coordination and location IT policy.
Project management: Project categories- Project management: stage in project planning and
controlling tools-Problems Towards effective project management, Technology and
innovation: Understanding technological developments- Technology cycles-. Creative idea
generation- Employee creativity R&D- Role in technology development.
References:
Lynda M.Applegate, Robert D.Ausitn and F. Warren McFarlan, Corporate Information strategy
and Management, TMH
C,S,G,,Krishnamcaharyulu and Lalitha R. Management of Technology, Himalaya
Sanjiva Shnkar Dubey, IT strategy and Management, PHI.
Parag Kulkarni IT strategy for Business, Oxford.
V.K.Narayan, Managing Technology and Innovation for competitive Advantage, Pearson. C.K.
Prahlad, The New Age of Innovation. TMH.
66

Draft syllabus
_____________________________________________________________2014-15

IV Semester Stu C
3
2
(14E00411) SEMINAR (Contemporary Issues on Business)
The objective of the seminar is to evaluate the skills required for the managers viz.,
communication skills, logical skills, analytical skills, presentation skills, persuasion skills,
decision making skills acquired by the students in the course of M.B.A and to analyse the
managerial capabilities.
Students are required to present a seminar on any contemporary issue of the business.
IV Semester Stu C
12
10
(14E00412) PROJECT WORK
Students are required to take up a project work, in which the student can choose any
specific problem of Industry or Industry based project work. Alternatively it can be secondary
source based or Field based project work. Before the commencement of the project work each
student is required to submit a synopsis indicating the objectives, Methodology, Framework for
analysis, Action plan with milestones in order to have clarity for the subsequent work. The
project should have an internal faculty as guide. The student can initiate the project work in the
penultimate semester of the course.
References:
Business Essentials: Research Project, Viva. Paul
Oliver:Writing Your Thesis, Sage.
M.K.Rampal & S.L.Gupta: Project Report Writing, Paragon International.
Michael Jay Polonsky: David S Waller: Designing and Managing a Research Project, Sage.
Surendra Kumar: An Aid to Project Work, Paragon International.
67

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

Course Structure and Detailed Syllabi (2014-15 onwards)

Human Resource Management

MBA Semester III

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

Objective of the course is to give a basic perspective of Management theories and

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

(14E00102) BUSINESS ENVIRONMENT

Recent Economic Survey Report of Government of India.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

The objective of this Course is to understand the communication concepts and to

Effective Communication, Harward Business School, Harward Business Review No.1214.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

The Objective of the course is to provide basic understanding of applications of information

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

(14E00201) HUMAN RESOURCE MANAGEMENT

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

(14E00202) MANAGERIAL ECONOMICS

Objective of this course is to understand the relevance of economics in business

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

Objective of the course is to have a general understanding of statistics as applicable to

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

The Linear Programming Problem Introduction, formulation of Linear

solutions, moving towards optimality, Unbalanced Transportation problems, Transportation

References: Operations Research / S.D.Sharma-Kedarnath

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

(14E00207) MANAGEMENT INFORMATION SYSTEM

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

(14E00208) MANAGEMENT INFORMATION SYSTEM LAB

Objective:- To make the students apply information systems in business areas.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

Business Communication, Bovee, Pearson.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR

MBA III Semester

(14E00301) BUSINESS ETHICS AND CORPORATE GOVERNANCE

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR

MBA III Semester

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR

MBA III Semester

Entrepreseurship- Successfully Launching New Ventures, Barringer, Ireland, Pearson.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA