Water

SEPAWA Nordic Conference
May 5, 2014
Malm, Sweden
Udo Schoenkaes
Sasol Germany GmbH
Water-free Anionic Surfactants

Innovative Ingredients for Modern Cleaning Systems
AES-MIPA
vs. AES-Na
Alcohol ether sulfate,

monoisopropanolammonium salt
LAS-MIPA
vs. LAS-Na
Alkylbenzene sulfonate,
offer significant benefits vs. the Na derivatives
in high concentrated formulation systems
SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants
- 2 - GmbH
Copyright reserved, Sasol Germany
Presentation Outline
Detergent Market Dynamics & Trends

Water-free Anionics
AES-MIPA
Product properties
LAS-MIPA
Product properties
Use for Detergent Concentrates

Prototype formulations
Conclusions
-3-
Europe Detergent Markets

The future is liquid
Liquid detergents are on the rise
Current HDL market share in Europe ca. 60 %
Regional differences across Europe
Compaction initiatives
Sustainability is a driver for compaction
Compact HDLs come with new formats
-4-
New Compact HDL Formats

Reformulation to
Super-concentrates
actives 40-60 %
dosage ca. 37 ml
Mono-dose pouches
HDL Compact
dosage 70-75 ml
actives 50-70 %
dosage ca. 35 ml
Water-free anionic surfactants are valuable

ingredients for super-compact liquids
-5-
Water content of anionic surfactants
Water content (%)
Alcohol sulfates
30 - 75
Alcohol ether sulfates (SLES)
30 - 70
Paraffin sulfonates
35 - 70
LAS-Na
25 - 70
AES-MIPA
<1
LAS-MIPA
<1
Conventional anionics contain a significant portion of water

AES-MIPA and LAS-MIPA are WATER-FREE surfactants
-6-
MARLINAT 242/90 M
Lauryl ether sulfate, MIPA salt
Product properties
-7-
MARLINAT 242/90 M - Characteristic data
MARLINAT 242/90 M
SLES
AES-MIPA
e.g. MARLINAT 242/70
Lauryl ether sulfate,

Lauryl ether sulfate,

sodium salt
viscous liquid
viscous paste
Active substance
ca. 90 %
ca. 70 %
Propylene glycol
ca. 10 %
Water
max. 1 %
ca. 30 %
Chemical description
Appearance at 20C
-8-
Viscosity of concentrated ether sulfates

Method: Haake Rotovisco RV 20, 10 sec-1
AES-Na,
70 % strength
in water
AES-MIPA,
90 % strength
in 1,2 propylene glycol
MARLINAT 242/90 M has outstanding low viscosity level

-9-
AES-MIPA vs. AES-Na
Comparable properties
Good detergency and cleaning performance
Strong lime soap dispersing properties

Excellent foam stability
Good electrolyte & hard water stability

but: AES-MIPA is free of water
- 10 -
Compatibility with nonionics
Blend
AES-MIPA (90 %) / AE-7
1:1
AES-Na (SLES, 70 %) / AE-7 1:1

AES-MIPA: 90 % strength
(in 1,2 propylene glycol)
Consistency
Viscosity at 25C
liquid
350 mPas
strong gel
n.a.
AE-7 = linear C1214 alcohol ethoxylate (7EO)

(100 % actives)
MARLINAT 242/90 M has remarkable good compatibility

with standard ethoxylates used in detergents
- 11 -
MARLON AMI 80
LAS monoisopropanolammonium salt
Product properties
- 12 -
Characteristic data of LAS-MIPA

MARLON AMI 80
MARLON A 375
LAS-MIPA
LAS-Na, 75 %
C10-13-Alkylbenzene sulfonate,
C10-13-Alkylbenzene sulfonate,
sodium salt
viscous liquid
strong paste
Active substance
75 78 %
74 76 %
1,2 Propylene glycol
ca. 22 %
max. 1
ca. 23 %
Chemical description
Appearance at 20C
Water
- 13 -
Appearance of concentrated LAS derivatives
MARLON AMI 80
MARLON A 375 (LAS-Na)
77 % strength
(comprising propylene glycol)
75 % strength
(comprising water)
- 14 -
Viscosity of concentrated LAS derivatives
Method:
Haake Rotovisco RV20,
10 sec-1
MARLON AMI 80,

77 % strength
Low viscosity level of MARLON AMI 80

- 15 -
LAS-MIPA vs. LAS-Na
Comparable product properties

High surface activity
Good wetting properties
Strong detergency and cleaning power
High foaming action & foam stability
- 16 -
Benefits
MARLINAT 242/90 M & MARLON AMI 80
Property
Benefit to formulator
High active content
Suitable for concentrates
Low viscosity
Easy handling
Ready solubility
Easy to use in liquids
High foaming power

Good wetting properties
High cleaning power
Strong performance
Excellent compatibility with

alcohol ethoxylates
Suitable for concentrates
Water-free surfactant
Suitable for non-aqueous formulations
- 17 -
Use for
detergent concentrates
Laundry liquids
Hard surface cleaners
- 18 -
Water-free HDL
Super-concentrate (75 % actives)
Ingredients
MARLON AMI 80
33 %
LAS-MIPA, 77% active
Fatty alcohol ethoxylate (7EO)
20 %
MARLIPAL 24/70
Fatty alcohol ethoxylate (4EO)
5%
MARLIPAL 24/40
Coconut fatty acid
15 %
Alkanolamine (MIPA, to pH 9)
8%
Phosphonate, Na salt (32 % active)
3%
Water
Solvents (1,2 Propylene glycol, ethanol)
Surfactant actives (%)
pH (10% in water)
Viscosity (mPas, 20C)
Clear melting point (C)
16 %
75
9.2
200
-5
- 19 -
Hard surface cleaner concentrate
MARLINAT 242/90 M
(70 % actives)
50 %
AES-MIPA, 90% active
Fatty alcohol EO-PO
20 %
MARLOX MO 154
Solvents
15 %
Alcohols, glycol ethers
Soap
5%
Citrus terpene
5%
Alkanolamine
to pH 9
Surfactant actives (%)

Viscosity (mPas, 25C)
Clear melting point (C)
5%
70
100
-7
- 20 -
Key Take Aways

MARLON AMI 80 and
MARLINAT 242/90 M
are high-active surfactants
and can be processed easily
MARLINAT 242/90 M and MARLON AMI 80

allow easy preparation of super-concentrated
formulations, e.g. with 50-70 % surfactant actives
Compact liquid detergents are of rising
interest for consumers and the industry
- 21 -
Thank you !!
Copyright reserved 2014, Sasol Germany GmbH
- 22 -

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SEPAWA Nordic Conference

Water-free Anionic Surfactants

Water-free Anionic Surfactants

Alcohol ether sulfate,

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

Detergent Market Dynamics & Trends

Use for Detergent Concentrates

Europe Detergent Markets

Compact HDLs come with new formats

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

New Compact HDL Formats

Water-free anionic surfactants are valuable

Water content of anionic surfactants

Water content (%)

Alcohol ether sulfates (SLES)

Conventional anionics contain a significant portion of water

MARLINAT 242/90 M - Characteristic data

e.g. MARLINAT 242/70

Lauryl ether sulfate,

Lauryl ether sulfate,

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

Viscosity of concentrated ether sulfates

MARLINAT 242/90 M has outstanding low viscosity level

AES-MIPA vs. AES-Na

Strong lime soap dispersing properties

Good electrolyte & hard water stability

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

Compatibility with nonionics

AES-MIPA (90 %) / AE-7

AES-Na (SLES, 70 %) / AE-7 1:1

AE-7 = linear C1214 alcohol ethoxylate (7EO)

MARLINAT 242/90 M has remarkable good compatibility

Characteristic data of LAS-MIPA

1,2 Propylene glycol

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

Appearance of concentrated LAS derivatives

MARLON A 375 (LAS-Na)

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

Viscosity of concentrated LAS derivatives

MARLON AMI 80,

Low viscosity level of MARLON AMI 80

LAS-MIPA vs. LAS-Na

Comparable product properties

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

High active content

Suitable for concentrates

Easy to use in liquids

High foaming power

Excellent compatibility with

Suitable for concentrates

Suitable for non-aqueous formulations

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants

Super-concentrate (75 % actives)

LAS-MIPA, 77% active

Fatty alcohol ethoxylate (7EO)

Fatty alcohol ethoxylate (4EO)

Coconut fatty acid

Phosphonate, Na salt (32 % active)

SEPAWA NORDIC Conference 2014 - Water-free anionic surfactants